106-107-109 SOTN Preschool_muk.qxp_NEW LSB 2008 GRID 22/09/2018 12:36 Page 107
SOTN: PRESCHOOL & NURSERY
Super Wings takes off with Flybe
Alpha Animation and Toys UK has joined forces with Flybe – Europe’s largest regional airline – for a special collaboration with Super Wings. The preschool brand has taken to the skies with the airline in a new partnership which saw branded activity sheets on Flybe flights. Aimed at providing fun and educational activities for preschoolers on over 200 routes, the sheets entertained up to 30,000 children throughout the the summer holidays with a mixture of visual, interactive and puzzling tasks, all relating back to the Super Wings characters and their core values. The on-board activity was supported by additional digital and social media content across both www.flybe.com and Super Wings channels, giving customers the chance to win Flybe flights and Super Wings toy bundles worth thousands of pounds.
Above: Flybe has on-board, digital and social media activity.
Below: Incredibles 2 is the first licence for Lamaze.
Lamaze adds Incredibles TOMY International has welcomed Incredibles 2 to the popular Lamaze infant toy brand. Lamaze has introduced a full line of toys – all created in conjunction with child development experts – featuring the characters from the Disney-Pixar film. Products include teethers, Clip & Gos, a playmat and a shape sorter. The Lamaze range of infant toys is designed to spark daily discoveries and encourage developmental milestones.
Redan’s ABC figure boost
Redan Publishing is celebrating success in the latest round of ABCs (January to June 2018) for its preschool titles. Fun to Learn Peppa Pig Bag-O-Fun has seen a year on year increase of 10.93%. Notably, a total average sale of 85,455 makes it not only the number one best selling magazine in the Preschool sector, but in the whole Children’s sector. Sister title Fun To Learn Peppa Pig has also reported a year on year increase of 3.44%, retaining its second place position in the Preschool charts with an ABC of 66,314. Elsewhere in Redan’s preschool portfolio, FTL Friends and FTL Favourites magazines held firm in the Preschool top ten. Above: FTL Peppa Pig Bag-O-Fun has seen a year on year increase.
Inset: Rainbow Rangers will be boosted by the funding.
Genius Brands gets funding Genius Brands International has successfully raised $4.5 million in funding. The proceeds from the funding round – led by 32 Ventures – will go towards powering the successful launch of preschool brand Rainbow Rangers. The first season is due to air on Nick Jr. from Monday November 5 in the US, with the consumer products roll out due to start in late spring 2019, led by master toy partner Mattel. As well as Mattel, there are more than 20 licensing partners on board across a raft of categories including Macmillan as global master publisher.
Fundamentally Children ready for BLE Fundamentally Children is gearing up for Brand Licensing Europe, with the busy company once again set to host the Women in Toys stand (National Hall C133). In addition, Fundamentally Children will be presenting the First Steppers framework in Redefining Preschool (October 10), a project that it worked on for DHX Brands. Founder Dr Amanda Gummer will present new findings with a panel of leading experts, asking whether it’s time to rethink the broad preschool category, providing bigger opportunities for retailers and brand owners that also benefit consumers. LICENSING SOURCE BOOK EUROPE 2018
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