100-101 Film_muk.qxp_NEW LSB 2008 GRID 19/09/2018 18:32 Page 100
AT THE MOVIES
Inset: The sequel to The LEGO Movie has been hotly tipped for box office and CP success.
Box office bonanza 2018 has already seen a raft of cinema success stories, but there is still more to come as we head towards Christmas. And the early part of 2019 is already looking pretty packed with movies with licensing potential, too. LSB takes a look at just some of them.
Fantastic Beasts: The Crimes of Grindelwald (November)
The LEGO Movie 2: The Second Part (February 2019)
The much anticipated sequel to The LEGO Movie reunites the heroes of Bricksburg and is pretty much guaranteed to light up retail in the early part of next year. The story is that it’s been five years since ‘everything was awesome’ and the citizens are facing a new threat – LEGO Duplo invaders from outer space, wrecking everything faster than they can rebuild. Chris Pratt, Elizabeth Banks and Will Arnett all return, joined by newcomers including Tiffany Haddish.
It seems that nothing can stop the Wizarding World at the moment – while the ‘core’ Harry Potter franchise continues to soar into new categories, as illustrated by its Best Teen or Adult Licensed Property win at The Licensing Awards, Fantastic Beasts has cleverly added yet another layer for WBCP. The first movie – Fantastic
Mary Poppins Returns (December)
When the official teaser trailer for this film dropped in March, it sent ripples of excitement across the internet, despite the fact you didn’t catch a glimpse of Mary herself until the very end. Having notched up over 7.5 million views, the trailer proved that there is definitely interest from consumers in the sequel to the classic movie, and licensing potential has been spotted in a number of categories – not least by Paladone, which has received a strong reaction to its giftware lines.
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Right: Mary Poppins Returns has plentiful licensing potential. LICENSING SOURCE BOOK EUROPE 2018
Beasts and Where to Find Them – took over $800m at the worldwide box office, so hopes are understandably high. The cast from the first movie return, while Jude Law makes his debut as Albus Dumbledore. Expect more to be revealed on the licensing programme at Brand Licensing Europe in October. Left: Hopes are high for Fantastic Beasts: The Crimes of Grindelwald.