186-187 LSB Brands Sports related.qxp_NEW LSB 2008 GRID 20/09/2017 16:11 Page 187
Focus on sporting Brands
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Beachbody Ready
Above: A growing UK customer base for Beachbody.
BrandCo Management has announced that Beachbody will be returning with a new collection spring/summer 2018. After a successful launch of the autumn/winter range in September 2017, the latest range of highly technical apparel and footwear for the spring/summer 2018 season will launch February 2018. Working with key seasonal trends and adopting the most advanced performance technology in the fitness market, the range of technical tops, pants, jackets and activity-specific footwear is designed to deliver maximum results in the gym environment. Beachbody has 27 million customers worldwide and the customer base in the UK is expected to grow to a million. This apparel and footwear offering is uniquely placed to sell into an existing market of customers. Distribution is growing and Beachbody is now represented in key retailers including JD Sports, Barrington’s, FitCo and Amazon.
Rhino Starts Licensing
Park ‘Flicks to Kick’ with Subbuteo Park Agencies is preparing for the launch of its second Subbuteo apparel collection ahead of next summer’s FIFA World Cup in Russia. The range encompasses men’s and boy’s daywear, nightwear and underwear. Above: A second collection for Subbuteo.
Start Licensing has announced that it has teamed up with leading rugby training brand Rhino. As the official supplier to this summer’s British & Irish Lions Tour, Rhino is the world's leading supplier of contact and technical training equipment for rugby. Ian Downes from Start Licensing commented: “Rhino is a brand that is well known and recognised. Its core values are easily understood and identifiable. We are hoping to capture this in certain aspects of our licensing plans”. Initial targets include a range of Rhino branded luggage - tough, practical, durable - and stationery products that ape the surface of the Rhino rugby ball in terms of feel and texture. However, Ian also thinks there are some other viable licensing opportunities including gift confectionery. “Easter Eggs copacked with mini Rhino rugby balls would be a great gift for a rugby fan, while Rhino lends itself well to other sports related products such as toiletries and personal care.”
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© 2017 RHINO RUG GBY LIMITED.
Above: Rhino licensing opportunity.
LICENSING SOURCE BOOK EUROPE 2017
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