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Leader A

s the leaves start to change colour and autumn begins, there’s a palpable sense of ‘back to school’ around the UK licensing industry. And after a long and at times languid summer (even if the weather refused to play ball), our new term has certainly started with a bang. Nowhere was this illustrated more than at The Licensing Awards in September. Always an amazing evening, the camaraderie of the business really shines through at this event – from our ‘freshers’ and industry newcomers, all the way through to the ‘graduates’ of the business. No doubt we even have our very own ‘Prefects’ and those who may be in need of a detention from time to time. If you weren’t able to join us – or if you were and just need a slight reminder (especially those of you who accompanied us to the After Bar Bar) – we’ve recapped all the winners for you, as well as some extra behind the scenes insight. We’re already starting to work on the Brand & Lifestyle Licensing Awards for next year, too – put Thursday April 26, 2018 at The Dorchester in your diaries now. Next stop, of course, is Brand Licensing Europe and it’s likely that one of the key topics of conversation – both from UK-based companies and our European visitors – will be Brexit.

While the only thing that may be clear at the moment is the impact on currency, it seems that UK licensees are busy just getting on with business – indeed, some of those we spoke to in this issue are even finding the positives in the situation and using the time to take stock and really focus on what’s good for them. As for the show itself, it’s great to see a vast number of new names exhibiting for the first time – just like a trade magazine, a trade show exists to welcome companies of all shapes and sizes, and help our industry to grow. BLE does this exceptionally well, and the team at UBM has worked hard to offer a three-day programme which really does have something for everyone. The Max Publishing team will be there – and reporting all the big breaking news, pictures and maybe some gossip on our daily news service, – so please do pop by our stand (G70) to say hello. See you at Olympia. Jakki Brown, Ian Hyder, Rob Willis, Samantha Loveday, Fiona Pavely, Michelle Board, Jacqui Parr, Keith Pashley and Sarah Welsh. The LSB Team

Publishers of

Ian Hyder - Joint Managing Director Jakki Brown -Joint Managing Director and Editorial Director Rob Willis - Publishing Director Fiona Pavely, Samantha Loveday, Michelle Board, Keith Pashley, Sarah Welsh and Dave Roberts - Wordsmiths Extraordinaire Mark Grayson – Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: Web: Copyright 2017. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

From baby to toddler to starting school



Trade Press_LSB_final DRi.pdf












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What’s Inside? 11-15

Behind the Scenes: The Licensing Awards


The Awards in Pictures


The Licensing Awards 2017: The Winners


Downes & Out by Start Licensing’s Ian Downes


Statistical Evidence


Peppa Pig’s Consumer Marketing Success

including NPD State of the Nation:


Corporate Happenings

102-103 It’s a Bing Thing


Movers & Shakers

104-107 State of the Nation: Schoolers


Film Action


Face to Face with Spin Master

Retailers Reveal Their


In Conversation with: Sanrio’s



State of the Nation: Preschool

Simon Gresswell

Top Picks 82-83

Retail News Round-up


Cosgrove Hall’s Big Year


Pinkey’s Pointers


Globetrotting Around Europe

on Promotions


Trend Spotting with Beacon Creative


Industry Issue: Brexit A Year On


Face to Face with Universal


David Riley’s Chapter and Verse


State of the Nation: Nursery

Brand Development 126-127

Vickie O’Malley’s Notting Hill Highlights


Industry Stalwarts’ BLE Top Tips


BLE Show Preview

146-149 Spotlight on Video Games Action



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Bioworld Reveals Its Ambitions


Getting Comfortable with DFS


Turning The Pages with Centum Books


Pink Key Consulting’s Brand Tips


On the Catwalk with Fyodor Golan


State of the Nation: Art & Design

160-162 Spotlight on Music Licensing

200-201 Face to Face with Santoro


Introduction to Brands & Lifestyle

203-210 Hasbro Special


The Bass Line: Adam Bass from


State of the Nation: Sports

Golden Goose

219-345 The Licensed Properties Section


In Conversation with FatFace

346-385 The Licensees’ Showcase


Face to Face with Hearst

386-407 Want To Find Out Who Represents


State of the Nation: Brands

Which Brands and Properties? (Licensor


Anne Buky on Heritage Brands

Listings of Advertisers in This Edition)


Focus on Sporting Brands



Visit us at Stand D-40

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© 2017 Hasbro. All Rights Reserved.

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The Judging Process

Inset: Just a small proportion of the products laid out ready to be judged.

Left: For the second year running, the judging of the product categories of The Licensing Awards took place at the Emirates Stadium.

Take 5,000 licensed products, hundreds of retail nominations, an impressive roster of property, marketing and rising star submissions, 140 retail buyers and several judging panels of industry experts and what do you get? The Licensing Awards 2017’s 150+ finalists in the 25 awards in six different category types, that’s what! Here we explain how the finalists and winners were arrived at.

All About The Awards

The Licensing Awards, (launched by Max Publishing, owners of The Licensing Source Book 11 years ago) recognise and reward excellence right across the licensing spectrum - in licensed merchandise, retailing execution, licensed property management, marketing promotions as well as an Honorary Achievement award for a special individual who has contributed greatly to the industry. In addition, for the second year the Licensing Awards also encompass the LIMA UK Rising Star Award, which shines the spotlight on young licensing professionals under 30 years of age. The judging process for each of the different categories of awards differs in each case, duly tailored to arrive at the credible finalists and winners.

The Product Award Categories Who Entered? Licensees and licensors were invited to enter licensed product ranges that had been launched into UK retail (or significantly modified) in year June 1 2016 to May 31 2017. All entries had to be licencespecific (ie based on one licensed property) and each entry could be for a range, rather than a specific item. The only exception to this was the Innovation Award, which could be for a specific item. LICENSING SOURCE BOOK EUROPE 2017


FOR LICENSING OPPORTUNITIES, PLEASE VISIT US AT BLE STAND C35 OR CONTACT: EUROPE, MIDDLE EAST & AFRICA: Jason Rice Director of Brand Licensing Email: Tel: +44 (0) 208 996 4568

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Toby Rayfield Senior Licensing Manager Email: Tel: +44 (0) 208 996 4494 @SEGA_Europe


Kay Ferneyhough Retail & Trade Marketing Manager Email: Tel: +44 (0) 208 996 4407 /SEGAEurope


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How Were The Entries Judged?

The judging for the product categories took place on a single day in July at the Emirates Stadium, which saw several of its pitch-side suites transformed into a veritable ‘department store of licensed merchandise’! All entries were displayed by award product category, each clearly labeled with a unique entry number and RRP for the products. The judges (all of whom were retail buyers) individually considered all entries in each category against the criteria of the excellence of design, innovation and originality; consumer targeting and quality of manufacture and packaging. They then individually selected what they deemed were the five best entries in each category. A judging form was completed by detailing the corresponding entry numbers in order of merit. Points were then awarded accordingly; five points assigned to the entries judges felt were the best in the category down to one point for the fifth choices. The points from all the judges’ forms were then amalgamated to arrive at the winner and five other finalists in each category. The Innovation Award differs slightly from the other product category awards in that it could be for a specific product (rather than a range). For this award judges were asked to view the entries for their innovative quality – either in the product’s design, manufacture or application of a licence.

Inset: Among the judging panel this year were (left-right) Joe Hales (Primark), Pippa Woods (Tesco), Dayna Kent (Morrisons), Katie Briggs (WHSmith), Denille HalsallRooney (Matalan) and Iain Betterton (Stanfords).

Who Judged The Entries?

Above and below: Retail buyers right across the spectrum judged the awards.

The entire responsibility of judging the entries to the Product Award categories of this year’s Licensing Awards lay in the collective hands of this year’s judging panel. This year some 140 different retail buyers (from right across the retail spectrum and from different buying disciplines) formed the official judging panel for the product categories. This year’s Judging Panel included buyers from Argos, Asda, Blackpool Pleasure Beach, Blue Diamond Group, Blue Inc,, Dixons Carphone Warehouse, FatFace, Forbidden Planet, Groupon, Harrods, Intu, JoJo Maman Bébé, John Lewis, M&Co, M&S, Matalan, Moonpig, Morrisons, Paultons Park, Pep & Co, Primark, Sainsbury’s, Shop Direct, Specsavers, Stanfords, The Entertainer, The Hut, Toymaster, Truffleshuffle, Tesco, WHSmith as well as specialist independents. All retailers who are part of the BLE Retail Mentoring Programme were also invited to join the judging panel.



Do you know which brands will be trending in 2018 and beyond?

Come and find out! Discover 2,500+ new & innovative brands and secure new deals at the only event dedicated to licensing & brand extension in Europe.


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Organised by

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The Property Award Categories

Left: The 2017 Retail Validation Panel shared the collective responsibility for arriving at this year’s worthy finalists and winners of the retail award categories. Below right: Members of the Best Licensed Marketing Communications Award Judging Panel discuss the merits of this year’s entries.

Licensors and brand owners were invited to enter the Best Licensed Property Award categories by making online submissions to a dedicated website. The submissions demonstrated how well the property had performed over the last year against a set of criteria. A wide panel of knowledgeable licensees and retailers (from a number of different disciplines) were then invited to consider these online submissions before giving their confidential votes for what they consider have been the top licensed properties over the last year. These votes were then validated by industry experts.

The Retail Award Categories

The finalists in the retailer award categories were arrived at as a result of an exhaustive nomination/self-nomination process followed by validation by a panel comprising over 20 top industry experts (both licensees and licensors). Thousands of nomination forms were sent out to manufacturers, suppliers and importers of licensed products inviting them to state, in their opinion, which three retailers have excelled in their retail delivery of licensed merchandise to the public in the year to May 31 2017. In addition, retailers were encouraged to self-nominate, and a number did so, detailing their achievements and progress on the licensing front. The consolidated results of this nomination process, as well as the self-nominations, were presented to a panel of industry experts. The retail validation meeting of this panel, chaired by Anne Bradford (general manager of Blues), resulted in the finalists and outright winners of the retail categories being ratified.

The 2017 Retail Validation Panel The 2017 Validation Panel for the retail categories comprised: Mel Beer (Amscan) Susan Bolsover (Penguin Random House) Anne Bradford (Blues) - chairman Sagar Brahmbhatt (BB Designs) Paul Bufton (Warner Bros) Rob Corney (Bulldog Licensing) Donna Davies (Nickelodeon) Rikesh Desai (BBC Worldwide) Stephanie Freeman (TSBA) Paul Hodgson (Forever Collectibles) Tim Juckes (Saban) Tim Kilby (Character World) Terry Lamb (Corsair) Mickey Mattu (Fashion UK) Hannah Mungo (Universal) Peter Murphy (Pokémon) Daniel Prince (Danilo) Faye Rashad (Misirli) Phil Ratcliffe (MV Leisure) Graham Saltmarsh (Cartoon Network) Dave Tovey (DHX) David Wootliff (Pyramid International)

Best Licensed Marketing Communication Award Reflecting the increased activity on the promotional side, the Best Licensed Marketing Communications Award is for the best use of a character, celebrity or property to promote another product (eg via an onpack promotion, sponsorship, TV advertising or posters. It could also be the use of a character to promote a charity, or charitable event.) Entries were submitted online which were considered by members of a judging panel which comprised executives from the promotional, marketing, licensing and advertising fields. They considered entries against criteria, which included the objectives of the promotion, the creative use of the licence and the campaign execution. The entries were then discussed at a judging session to arrive at an overall winner and the other four finalists. The Judging Panel for this award was chaired by Richard Pink, director of promotions specialist Pink Key Consulting (centre) while the judging panel for this award category included (from bottom right anticlockwise) Libby Grant (Bloom), Alex Ward (Lime Communications), Clare Piggott (Larkshead Media), Martin Croft (The Institute of Promotional Marketing), Richard Pink (Pink Key Consulting), Kelvyn Gardner (LIMA). Other panelists (not pictured) were Pat Reading (consultant), David Lawrence (TCC Global).

Rising Stars In The Cosmos

The LIMA UK Rising Star Award is designed to recognise excellence among junior licensing industry professionals (under the age of 30 years old). Nominations were sought from throughout the industry with the finalists decided by a panel discussion instigated by LIMA. For the second year in succession, this LIMA award was presented as part of The Licensing Awards, with each of the six nominees receiving a free ticket to the event. LICENSING SOURCE BOOK EUROPE 2017


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Licensing Source Advert A5_Layout 1 12/01/2017 13:21 Page 1

@LicensingSource is the go-to resource for finding out what’s happening in the global licensing industry. Including news, interviews and analysis, as well as an event diary, a hugely successful jobs board and more, The Source is the central hub of information for the worldwide licensing community.

The team behind has over fifty years experience in the licensing industry, and also own and organise The Licensing Awards, publish The Licensing Source Book Europe and an array of other market leading trade titles. With an e-subscriber database of over 9,500 key contacts, advertisers can expect to receive high visibility, not only on the website, but also on the trusted daily news flashes and social media boasting a strong following.

For the very best information...

Go straight to The Source...



Samantha Loveday

Rob Willis

Jakki Brown

Ian Hyder

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Caught On Camera

It was the industry’s ‘big night’ and no one wasted a minute of The Licensing Awards 2017 – with the celebrating carrying on until the next morning!

What a night!

Inset: WWE created some incredible table centerpieces.

Top: The winners took to the stage with the LSB team. Above: Over 1,400 industry folk made their way into The Great Room of the Grosvenor House Hotel.

Above: The Bulldog team in the Enchantimals entranceway. Right: The doorman with one of the trophies. LICENSING SOURCE BOOK EUROPE 2017


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Caught On Camera

Inset: The Great Room was certainly abuzz with chatter! Below: LSB’s Ian Hyder (left) and Jakki Brown welcomed guests while Rob Willis did the honours with the ‘bulging sack’ goody bag!

Left: Mattel did a great job in creating an enchanting Enchantimals entranceway. Below left: Some of the Primark team immediately got into the zone.

Above: A DHX scratchcard competition caused a lot of excitement at the start of the event which resulted in DHX’s Tom Roe (far left) presenting the winner, Pyramid’s Mehtab Girach (4th left) with £500 in cash!

Inset: Comedian Katherine Ryan went down a storm as the host of the event.

Right: Universal’s Hannah Mungo did a great double act with Nickelodeon’s Ashley Holman presenting The Light Fund and the upcoming charity bike ride to Dublin, with the current confirmed riders featured on the big screen (above).



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Inset and below right: Corsair did a fantastic job in dressing the ladies powder rooms and gents in Mr. Men and Little Miss style. Below: While (right) CBG’s Talia Tester was happy to be a ‘Gossip Girl’, the other trio (left-right) Nickelodeon’s Rowena Dyson, Smiley’s Alex Filletti and Carte Blanche’s Vanessa Mynall-Wood appear to be looking for Mr Naughty!

Below: All smiles! (left-right) Larkshead Media’s Claire Piggott, Rubie’s Tracey Devine and MHG’s Melanie Humberstone-Garley catch up. Bottom left: Imagin8 Accessories provided some great My Little Pony headband placecards, including some fab unicorn ones. Below right and bottom right: Sanrio’s Serena Segalov and (right) Alastair McHarrie on stage with LSB’s Ian Hyder explaining a competition which asked guests to guess the identities of people that had been drawn as Mr. Men or Little Miss, the answers to which were shown on the big screen (bottom right).

Caught On Camera

Above: The Signature Publishing gang left with a whole host of goodies, including a WWE table centrepiece and a plush Twirlywoo! (Left-right) Holly Tarrant, Chee-Mann Chan, Karen Boller and Julie Patten.



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Caught On Camera Below: Amscan did a fab job with the licensed balloon decoration in the sponsors’ and main receptions.

Above: Winning Moves produced a special edition of Licensing Legends Top Trumps cards. Below: A reunion! (second right) Rachel Wakley (now Warner Bros UK general manager) caught up with Tesco colleagues.

Below: It was a real ‘table fest’ – Pokémon seat covers (Character World and The Pokémon Company), My Little Pony headband placecards (Imagine8 Accessories) and pen (Blue Sky Designs), table numbers (24IP), wine collars (VMC Accessories), menu cards (Hallmark) and of course WWE for the centrepieces.

Above: BLE’s (right-left) Jenny Purves and Anna Knight joined LSB’s Ian Hyder (second left) and Bioworld International’s Richard Radford on stage to draw the raffle which saw £17K be raised for The Light Fund charity. Right: As the Star Prize sponsor, Bioworld International’s Richard Radford presented the £2.5k travel voucher prize to Sybo Games’ Naz Cuevas.

Below: Blue Bunny crashed the scene with Hallmarkers (left-right) Holly Ismail, Aimee Lowman, Esther Key, Nicole Ruddock, Matt Goodman and Rachel Goodman.


Above: Hasbro’s illuminated graphics fringed the perimeter of The Great Room. LICENSING SOURCE BOOK EUROPE 2017

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Caught On Camera Left: DJ duo Freight Train spun some cool discs.

Above: There were some ‘high rollers’ at the GB eye casino and games area. Below: Sponsor of the After Bar Bar, PowerStation Studios’ (right-left) Dave Collins with Tamara Dixon and Tim Lester with WGSN’s Claire Osborne at the start of the evening.

Above: Character World’s Mark Schweiger was elevated to a new level thanks to Sambro’s Nikki Samuels.

Above: Smiley’s Alex Filletti leads the ‘girl power’ charge of the unicorns! Below: Withit’s (left-right) Brad Caines, Dolph Zahid and Sarah Swindell get set to leave with their heaving goody bags!

Inset: FatFace’s Gabby Sims performing in the TLP Karaoke Room.

Inset: ‘The Survivors’ photo, taken at 5am at Loop, the ‘After Bar Bar’ where licensing folk partied the night away until, the next morning. A goodly time was had by all!



Powered by

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soo-teek-ee soo-teek-ee 1. adjective: Japanese - STICKY.

2. adverb: the art of building brands that stick.

3. noun: the kids and family division of Bento Box.

be sticky.

For UK & EMEA Licensing Opportunities Contact Stephen Gould 25

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UK Rising Star Award SPONSORED BY

Open to: This is a LIMA UK award. The Award is designed to recognise excellence among junior licensing industry professionals in the United Kingdom, under the age of 30 years. Nominees were sought from the industry and all finalists were given a ticket to The Licensing Awards.

Rising Star

category finalists


Grace Pantony Licensing Director of Marshall Amplifiers

Initial Reaction: “I was so not expecting this; I am hugely honoured.” - Grace Pantony, licensing director of Marshall Amplifiers.

Other finalists were:

Above: The first award of the evening was presented to Grace Pantony, licensing director of Marshall Amplifiers by Ryan Beaird, marketing and operations manager of LIMA. Right: LIMA UK’s marketing and operations manager Ryan Beaird opened the gold envelope to reveal the winner.

Katie Ball

Charlotte Boyce

Omar Khan

Hannah Stevens

Sophie Yates

Retail Partnerships Manager of BBC Worldwide

European Campaign Manager of Nickelodeon

Licensing & Special Projects Manager of Forbidden Planets

Retail & Licensing Manager of Coolabi

Licensing Co-ordinator of Bulldog Licensing



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Best Preschool Retailer of Licensed Products SPONSORED BY

Open to: Any UK based retailers of any discipline selling licensed products aimed at the preschool market (children aged 0-5 years). This is for activity over the last year.


category finalists


Sainsbury’s Initial Reaction: “This is testament to the hard work put in by all of the teams –licensing, buying, merchandising. It’s great to be recognised by the industry; it means so much to all of us.” - John Carolan, Sainsbury’s head of buying

Above: As sponsor of this award, eOne’s head of UK licensing, Katie Rollings (far right) handed the trophy to John Carolan, Sainsbury’s head of buying who was joined on stage with many of his team mates. Right: eOne’s head of UK licensing, Katie Rollings, about to announce the winner.

Other finalists were:




Shop Direct




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Best Kids Retailer of Licensed Products SPONSORED BY

Open to: Any UK based retailers of any disipline selling licensed products aimed at the kids market (children aged 5 - 16 years). This is for activity over the last year.


category finalists



Above: As sponsor of this award, (far right) NBC Universal’s Hannah Mungo presented the trophy to Tesco’s commercial director Ashwin Prasad and colleagues (2nd left-right) Anita Serradimigni, Rachael Flowers, Jennifer Judd and Pippa Smith.

Other finalists were:



Right: Hannah Mungo, NBC Universal’s country director made her way to the lecturn to announce the winner of this award.

Claire’s Accessories





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Best Retailer of Adult Licensed Products SPONSORED BY

Open to: Any UK based retailers of any discipline selling licensed products aimed at adults. (These could include retailers selling branded licensed merchandise such as those based on sports, celebrity, heritage, art & design or FMCG brands). This is for activity over the last year.


category finalists


Primark Initial Reaction: “This is amazing; I’m really pleased for all the teams involved. Outstanding teams and outstanding delivery.” - Sarah Jackson, Primark’s director of buying.

Above: As sponsor of this award category, Warner Bros’ general manager, Rachel Wakley (far right) handed the trophy to Primark’s licence co-ordinator Sarah Jester who was joined on stage by a host of colleagues. Right: As the new general manager of Warener Bros, former Tesco exec Rachel Wakley presented the award.

Other finalists were:


Forbidden Planet






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The Radar Award SPONSORED BY

Open to: This award is for any UK based retailer (bricks and mortar/or online) that have ‘come on the radar’ by upping their licensing activities in the last year.


category finalists


Matalan Initial Reaction: “We are ecstatic. This represents everything we have done as a team. It’s outstanding; we’re so happy. It’s going to be a night of celebration!” Kate Callender, senior buyer and licensing coordinator of Matalan

Other finalists were:



Card Factory


Above: As sponsor of this award category, DHX’s commercial director, Tom Roe presented the trophy to (2nd right-left) Matalan’s Kate Callender, senior buyer and licensing coordinator, Amy Jones, trainee assistant buyer and Denille Halsall-Rooney, assistant buyer for Disney. Right: It was an emotional moment for the Matalan trio.

The Range


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Best Licensed Retail Execution Award SPONSORED BY

Open to: Nominees could be retailers of any discipline with a store or a web presence in the UK. This award is for a specific promotion or licensing treatment that was executed at retail over the last year.


category finalists


Disney Princess Dream Big at Tesco Initial Reaction: “From Disney’s point of view, we are delighted to continue to work with Tesco on some groundbreaking retail executions.” - Claire Terry, Disney’s commercial director.

Above: Tesco’s licensing manager Anita Serradimigni accepted the trophy from (far right) Centum books’ md Fiona Macmillan who was joined on stage by members of the Tesco team and (4th from left), Disney’s commercial director, Claire Terry. Right: Managing director of Centum Books, Fiona Macmillan opened the gold envelope to reveal the winner.

Other finalists were: l DC Comics Be A Superhero This Summer at Intu

l Finding Dory l Minnie and Mickey Summer Campaign at Mouse Lunch Campaign at GAP Sainsbury’s

l Nickelodeon All Stars Easter Activity at Intu

l Star Wars Mission at Asda

l My Little Pony Easter Activation at Primark

l WWE Wrestlemania



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Top Retailer Award SPONSORED BY

Open to: The winners of the other categories are contenders for this award. As such, finalists were not announced until The Licensing Awards event.


category finalists


Tesco Initial Reaction: “We are really happy. The team work really hard and it’s really great to have that rewarded.” - Anita Serradimigni licensing manager of Tesco.

Other contenders were:




Above: It was a Tesco hat trick! Holding a trophy apiece, (right-left) Tesco’s Anita Serradimigni, Ashwin Prasad and Pippa Smith were on stage for the third time that evening with colleagues with Mattel’s senior director of consumer products, Jen Bennett (far right) having presented the retailer with the Top Retailer award. Right: As sponsor of this award, Mattel’s senior director of consumer products, Jen Bennett took to the lecturn to announce the winner of this category.



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Best Licensed Toys or Games Range SPONSORED BY

Open to: All licensed toys and games, interactive toys, games and computer games plus trading cards aimed at children or adults. The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


PJ Masks Toy Range from Flair Initial Reaction: “We’ve worked closely with eOne to build this into an evergreen range and we’re so pleased. It’s great product from Just Play.” - Kirsty MacKenzie, marketing manager of Flair Leisure Products.

Other finalists were:

The LEGO Batman Movie Range from LEGO

My Little Pony Role Play Toys from HTI

Above: As the sponsor of this award category BBC Worldwide’s licensing director Rikesh Desai presented the trophy to Flair Leisure Products’ marketing manager Kirsty MacKenzie (2nd left) and Joanna Richards. Right: BBC Worldwide’s licensing director, Rikesh Desai opened the gold envelope to reveal the winner.

Nick Jr Ready Steady Dough Range for The Entertainer from aldo Play

PAW Patrol Arts & Crafts Range from Sambro

The World of Eric Carle Arts & Crafts Range from Rainbow Designs



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Best Licensed Dress-Up or Partyware Range SPONSORED BY

Open to: All licensed dress-up ranges aimed at children or adults, balloons, party favours, party tableware, banners and cake decorations.The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


Disney Princess DressUp for Sainsbury’s from Rubies

Above: As sponsor of this category, Beano Studios’ EVP global consumer products and TV distribution, Allison Watkins (third left) presented the trophy to Rubie’s head of licensing and marketing Tracey (4th right) who was joined on the stage by lots of lovely colleagues. Right: Beano Studios’ EVP global consumer products and TV distribution, Allison Watkins, made her way to the lecturn to announce the winner.

Initial Reaction: “I cannot begin to tell you just how much work goes into a range like this; this is very well deserved and it’s great recognition for the whole team.” - Tracey Devine, head of licensing and marketing of Rubie’s.

Other finalists were:

LEGO Batman DC Girls Dress-up for Horrible Histories Dress-Up Dress-Up George at Asda from RH Smith & Son from Jakks Pacific from Rubie’s



PAW Patrol Party Range from Amscan

Toy Story Disney Baby Dress-Up from Travis Designs

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Best Licensed Preschool Apparel Range SPONSORED BY

Open to: Licensed nightwear, daywear, outerwear and underwear as well as footwear (aimed at children 0-5 years). The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


Peter Rabbit Collection for Mothercare from Paul Dennicci

Other finalists were:

Above: (second right) Nickelodeon’s Marianne James presented the trophy to (right-left) Paul Dennicci’s managing director Andrew Farrow, design manager Tania Bines and designer Sarah Pinkney. Right: As sponsor of this award, Nickelodeon’s VP commercial partnerships, consumer products and experience, UK and Ireland, Marianne James made her way to the lecturn to announce the winner.

Initial Reaction: “We’re really delighted; it’s all down to the hard work of the team at Paul Denniccie.” - Andrew Farrow, managing director of Paul Dennicci.

Mr Men Collection Disney Princess Tutus The Gruffalo Boys’ Collection from Tobias & fro George at Asda from Tu at Sainsbury’s The Bear from Paul Dennicci

Star Wars Collection from Cooneen by Design

Winnie the Pooh 90th Range from Matalan



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Best Licensed Children’s Apparel Range SPONSORED BY

Open to: Licensed nightwear, daywear, outerwear and underwear as well as footwear (aimed at children 5 years and upwards). The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


Pokémon Apparel Range for Next from Fashion UK

Right: Saban Brands’ vice president, Tim Juckes proudly announced the winner.

Other finalists were:

AKID x Good Luck Trolls Footware from AKID Brands


Above: Laura Clowes, Fashion UK’s licensing manager was delighted to be presented with the trophy by (second right) Tim Juckes, Saban Brands’ vice president. They were joined on stage by Fashion UK’s (2nd and 3rd left) Prits Modha and Shailee Chudasama as well as Harris McQueen, licensing manager of The Pokémon Company.

Initial Reaction: “I’m so excited. This was a lot of hard work; Next did a brilliant job of merchandising the range and it was great work by all the teams involved..” - Laura Clowes, Fashion UK’s licensing manager.

Beauty and the Beast DC Comics Girls’ Spring/Summer T-shirt Collecton Collection from George at Asda from TVM Fashion Lab


My Little Pony Girls’ Footwear for Argos from William Lamb

My Little Pony Nightwear for George at Asda from Aykroyd & Sons

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Best Licensed Adult Apparel Range SPONSORED BY

Open to: Licensed nightwear, daywear, outerwear and underwear as well as footwear and fashion accessories aimed at adults. The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


My Little Pony Collection for Primark from Bravado

Other finalists were:

Barbie Collection for ASOS from Somerbond

Above: David Boyne, managing director of Bravado was delighted to hold the trophy, that had been presented to him by (far right) Kirk Bloomgarden, 20th Century Fox Consumer Products’ senior vice president, sponsor of this category. David was joined on stage by Bravado colleagues as well as members from the Primark and Hasbro teams. Right: Kirk Bloomgarden, 20th Century Fox Consumer Products’ senior vice president, in full flow announcing the winner.

Initial Reaction: “This is the first time in seven years of attending that we’ve won an award. It was a real joint effort by all the teams..” - David Boyne, managing director of Bravado.

Lon Dunn by Jourdan Mr. Men Father’s Dunn Collection Day Range from Missguided from Blues

Pokémon Collection from HYPE

Pusheen Collection for Primark from Poetic Brands



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Best Licensed Written, Listening or Learning Range SPONSORED BY

Open to: Licensed books, comics, DVDs, audio and spoken word cassettes/CDs as well as electronic teaching products aimed at children or adults. The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


Doctor Who Mr Men Books from Penguin Random House Initial Reaction: “This was a great collaboration between Penguin Random House, BBC Worldwide and Sanrio.” - Gabby De Matteis, editor of Penguin Random House.

Above: Penguin Random House’s Gabby De Matteis (holding the trophy) and female colleagues (from 6th rightleft) Leanne Gill, Kirstie Billingham and Sonia Razvi collected the award with execs from Sanrio and BBC Worldwide joining the celebrations. Right: Carte Blanche Greetings’ head of licensing, Sarah Quigley opened the gold envelope on stage to reveal the winner.

Other finalists were:

My Little Pony Creative Colouring Books from Hachette Children’s Group


My Little Pony Magazine from Signature Publishing


PAW Patrol Range Peppa Pig ELA Range The World of Eric from Parragon Books from Trends Carle Activity Range from Parragon Books

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Best Licensed Paper Products Or Stationery Range SPONSORED BY

Open to: Licensed greeting cards, stationery, calendars, posters and prints aimed at children or adults. The products had to be launched in UK retail between June 1 2016 and May 31 2017.


category finalists


Ladybird Books for Grown-Ups Greeting Cards from Danilo

Other finalists were:

Marvel Notebook Collectionfrom Pyramid International

Above: Danilo’s creative director Martin Carter (second right) and Dan Grant, licensing director shared the trophy on stage, that was presented to them by TSBA Group’s global head of licensing, Stephanie Freeman. Right: TSBA Group’s global head of licensing, Stephanie Freeman took to the stage to announce the winner.

Initial Reaction: “We are over the moon. It really is a demonstration of both Danilo's creative ability and our ambition to move into new genres, such as publishing brands.” - Dan Grant, licensing director of Danilo.

My Little Pony Sara Miller London Stationery Collection Stationery Range from Blue Sky Studios from Blueprint Collections

Star Wars Greeting Cards from UK Greetings

Winnie the Pooh Giftwrappings Collection for M&S from Hallmark Studios



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Best Licensed Giftware Range SPONSORED BY

Open to: All licensed giftware ranges either packaged or sold simply, aimed at children or adults. The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


Harry Potter Giftware Range from Half Moon Bay

Initial Reaction: “Wow! This is amazing. We are so proud of the range.” Sally Thompson, co owner and commercial director, Half Moon Bay.

Other finalists were:

Above: As sponsor of this category, Penguin Random House’s head of licensing and consumer products, (far right) Susan Bolsover presented the trophy to (second left) Sally Thompson, co-owner and commercial director of Half Moon Bay and colleagues (3rd and 4th left) Lauren Harris, product manager and Hannah Golightly, designer. Right: Penguin Random House’s head of licensing and consumer products, Susan Bolsover takes to the lecturn to announce the winner.

Mark to put 3rd pic in

Despicable Me Backpack Collection from Posh Paws


Marvel Vintage Army Collection from BB Designs


Nintendo Gameboy Polaroid Gift Range Collection from Fizz Creations from Bioworld Europe

The Simpsons The Undressed Collection from Skinnydip

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Best Licensed Home Décor, Tableware or Housewares Range SPONSORED BY

Open to: Licensed home décor ranges, such as lighting, furniture, bedding, rugs, textiles, garden products, framed or canvas wall art as well as tableware and housewares ranges. The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


Slush Puppie Range from Fizz Creations Initial Reaction: “This is hopefully the first of many awards for the team. It’s been six years of hard work and we have come a long way. We are absolutely delighted.” - Matthew Scrase, commercial director of Fizz Creations.

Other finalists were:

Friends Central Perk Homewares from Pyramid International

Mickey Mouse Outdoor Summer Collection from Primark

Above: As sponsor of this award category, (second right) Nick Davison, portfolio director of Spring Fair presented the trophy to Creations’ commercial director Matthew Scrase (far right) and sales director Phil Verrills. Right: Nick Davison, portfolio director of Spring Fair, opened the gold envelope to announce the winner.

Star Wars BB8 Homewares Range from Funko

Trolls Glow Bedding V&A Alice in and Accessories Range Wonderland Collection from Character World from Creative Tops LICENSING SOURCE BOOK EUROPE 2017


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Best Licensed Food or Drink Range SPONSORED BY

Open to: Licensed confectionery, fresh, dried, tinned, jarred, bottled or canned food ranges, as well as alcoholic and non-alcoholic beverages. The products had to be launched into UK retail between June 1 2016 and May 31 2017.


category finalists


Candy Crush Baking Kits from Bakedin

Initial Reaction: “This was our first nomination and our first win; so happy. The baking kits really embrace what Candy Crush is all about” - Joanne Lewis, licensing and merchandising manager of King.

Other finalists were:

Crayola Crafty Cooks Range from Fiddes Payne


Above: As sponsor of this award category, (far right) Rainbow Productions’ managing director, David Scott presented the trophy to (second right) Bakedin’s founder Joseph Munns (also pictured right) and sales director Patrick Munns with King’s licensing and merchandising manager Joanne Lewis holding the trophy.

The Gruffalo Ice Tusks Marmite Range from Brand from Kinnerton of Brotherss


Pusheen Confectionery from Mallow Tree

Tango Popcorn from Yumsh Snacks

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The Innovation Award SPONSORED BY

Open to: This special award is for one licensed item or range of any discipline that shows outstanding innovation in design, manufacture and/or inspiring treatment/use of a licensed property. The items submitted for this award also could have been entered into other categories. All entries for this award complied with the same restrictions and conditions as the other product award categories.


category finalists


VW Retro Special Edition Fridge Initial Reaction: “I am from Gorenje

extremely happy; this is completely unexpected.” - Iztok Krulc, managing director of Gorenje UK.

Above: As category sponsor of the award, Cartoon Network’s Graham Saltmarsh (second left) presented the award to Gorenje UK’s managing director Iztok Krulc (far right) and sales director Stuart Benson. Right: Graham Saltmarsh, director of licensing UK and Nordics for Cartoon Network opened the envelope to announce the winner.

Other finalists were:

Beauty and the Beast Despicable DM3 Flying Minion Dave Chip Collection from Wow! Stuff from Primark

In the Night Garden Sleep Tight All Night Igglepiggle from Golden Bear

PAW Patrol UV Pup Top for Morrisons from Bioworld International

Peppa Pig Colour Changing Raincoat from SquidKids



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Best Preschool Licensed Property (age group 0-5) SPONSORED BY

Open to: Nominees could be licensed properties aimed at 0-5 year olds. All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.


category finalists


PAW Patrol Initial Reaction: “We are just elated; it’s super to win for the second year. You can never take anything for granted so this is always amazing.” - Marianne James, vp commercial partnerships at Nickelodeon.

Other finalists were: es

4-color proc



Above: Marianne James, VP commercial partnerships of Nickelodeon was presented with the shiny trophy by Character World’s joint md, Danny Schweiger (centre) who were joined on stage by members of the Nickelodeon team and (5th and 7th right) Spinmaster’s Anna Hewitt and Emma Eden. Right: As category sponsor, Character World’s joint managing director, Danny Schweiger made his way to the lecturn to announce the winner.

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Best Children’s or Tween Licensed Property (age group 5-12) SPONSORED BY

Open to: Nominees could be licensed properties aimed at the children’s or tween market (5-12 year olds). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.


category finalists


My Little Pony Initial Reaction: “We are delighted. This has been five years in the making and it’s only going to get better. We have great product, great content, great TV and there’s still the movie to come.” - Holly Oldham, UK consumer products director of Hasbro Consumer Products.

Other finalists were:

Above: Holly Oldham, UK consumer products director of Hasbro Consumer Products(far right) proudly held the winning trophy that was presented to her by Faye Rashad of category sponsor Misirli, surrounded by members of the Hasbro team. Right:Misirli’s design and licensing manager Faye Rashad, took to the lecturn to open the gold envelope and announce the winner.



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Best Teen or Adult Licensed Property (age group 12 and above) SPONSORED BY

Open to: Nominees could be licensed properties aimed at the teen or adult market (aged 12 and above). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.


category finalists


Pusheen Initial Reaction: “I cannot wait to call Claire Belton, the creator of Pusheen, in Chicago and tell her.” - Andrew Lane, ceo of Fluid World.

Other finalists were:



Above: As sponsor of the award category, (far right) Andrew Webster, TVM Fashion Lab’s VP commercial presented the trophy to Fluid World’s ceo Andrew Lane and licensing manager Charlotte Khan. Right: Fluid World’s ceo, Andrew Lane was all smiles, having been presented with the winning trophy!

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Best Film Licensed Property SPONSORED BY

Open to: This award is for for licensing activity in the last year based around a film property. The film property could be aimed at any age group.


category finalists


Trolls Initial Reaction: “This is amazing; it was such a well managed and well developed programme by DreamWorks.” - Hannah Mungo, country director for UK and Eire at Universal Brand Development.

Other finalists were:

Above: As sponsor of the category, Mordy Benaiah (3rd right), Pyramid International’s licensing director presented the award to a delighted NBC Universal team – with Natalie Branch-Davis being the trophy bearer! Right: Pyramid International’s licensing director, Mordy Benaiah opened the gold envelope to announce the winner.



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Best Music or Celebrity Licensed Property SPONSORED BY


Open to: This award is for licensing activity in the UK in the last year for a specific licensed music or celebrity/personality property aimed at any target age group. Nominees could be celebrities/personalities, either living or deceased, from all disciplines including entertainment, sport, culinary, design, art or music. The property (and licensed products) had to have appeared in the UK market during the period May 31 2016 - 1 June 2017.

category finalists


Justin Bieber Initial Reaction: “Bieber has just been absolutely brilliant for us.” David Boyne, managing director of Bravado International Group.

Other finalists were:



Above: As category sponsor of this award, Danilo’s licensing director, Dan Grant presented the award to Bravado’s product development executive, Daved Bridges and his Bravado and Universal Music colleagues. Right: Danilo’s licensing director, Dan Grant opened the gold envelope to reveal the winner.

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Best Sports Licensed Property SPONSORED BY

Open to: Nominees could be licensed properties from any sports field (excluding sports celebrities). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the last year.


category finalists


Chelsea FC Initial Reaction: “The team won 6-0 tonight in the Champions’ League, so we’re replicating in licensing the success they are achieving on the pitch.” - Mark Bell, merchandising licensing manager of Chelsea FC.

Other finalists were:

Above: As category sponsor, Art + Science’s brand director, Karen Clarke (far right) presented the trophy to Chelsea Football Club’s merchandising licensing manager, Mark Bell, and merchandise licensing executive Sarah Cobb. Right: Art + Science’s brand director, Karen Clarke took to the lecturn to open the gold envelope.



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Best Classic Licensed Property Award Open to: Nominees were for properties that have stood the test of time (with at least a decade of licensing activity). All submissions had to demonstrate commercial success, marketing and communications activity, creativity and innovation and management of the licensed property over the years. The winner joins previous years’ winners Peter Rabbit, Barbie, Thomas & Friends, Star Wars, Mickey Mouse and The Beano in The Licensing Classics Hall of Fame.



category finalists


Pokémon Initial Reaction: “A lot of hard work has gone into this from all the team and our partners.” Harris McQueen, UK licensing manager of The Pokémon Company.

Other finalists were:



Above: (far right) Alison Graver, BB Designs’ global brand development director presented the award to the The Pokémon Company, with Harris McQueen, licensing manager UK doing the honours of holding the trophy. Right: As category sponsor BB Designs’ global brand development director, Alison Graver revealed the winner.

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Best Licensed Marketing Communications Award Open to: For this award category, a highly qualified panel of marketing and promotions experts judged the entries to the Best Licensed Marketing Communication 2017 Award to arrive at an impressive finalists line-up, each of which demonstrate strong partnerships forged between licensed properties and key brands.



category finalists


Trolls with Vosene Kids Initial Reaction: “This is amazing; there was such great competition in the category. And just how well has Trolls done tonight? It has a great future ahead.” -Lesley Hasson-Egan, ceo of Lime Communications.

Above: Lime Communications’ (2nd left-right) Stephen Joyce, Sarah Buckley, Lesley Hasson-Egan and Craig Rowell accepted the award from BLE’s Jenny Purves. Right: As headline sponsor and category sponsor, Brand Licensing Europe’s brand manager, Jenny Purves revealed the winner.

Other finalists were: l Masters of The Universe Epic Skeletor with

l The Angry Birds Movie with Peperami

l Mr. Men with Heathrow’s Holiday Experience

l Thunderbirds Savers are Go with Halifax Bank

l Storks with Mail Boxes etc

l Absolutely Fabulous with Cadbury Amaze Bites

l Warner Bros Classic Animation with Halifax Bank



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The Honorary Achievement Award SPONSORED BY

This special award is given to someone who has contributed greatly to the licensing industry. No finalists are announced, but the winner was decided as a result of nominations received.


Anthony Temple

Above: As sponsor of this prestigious award, (right) Nikki Samuels, licensing director of Sambro International presented the trophy to Anthony Temple, md of Rainbow Designs and DRi Licensing.

Excerpt of a speech given by LSB’s joint md and editorial director, Jakki Brown at the event: “Tonight we honour someone who has contributed to this industry from many different angles over the last 30+ years – and still has lots of fuel in their tank. This industry has witnessed so many changes over the years, and tonight’s award recipient has evolved in tune with this changing shape, spotting opportunities and grasping them. Successful, absolutely, moreover they remain universally well liked and hugely respected by their loyal staff, competitors and peers alike. Having started their licensing career in the corporate world, achieving director status with one of the leading toy companies, while still in their twenties, their natural entreprenuerial drive could not be ignored for long. Joining forces with a like-minded business partner, they went on to trailblaze as one of the earliest independent licensing agencies. As well as clinching leading entertainment properties to represent, they also were a pioneer in spotting the potential of brand and art-based licensing with their multi-platform agency. Then many years on, with a very capable and loyal team on the licensing side, headed up by a talented ‘right hand woman’, when an opportunity arose to diversify into the manufacturing side of licensing, this special individual took the brave step to go for it, fulfilling their dream to create wonderful products. Their integrity, attention to detail, incredible people skills and innate nous for what retailers and the public want has seen this side of their business grow into a significant player, taking classic brands and elevating them on the licensing stage in ever more enclaves. For all their heavy workload, tonight’s winner is well aware of what is important in life – to give back and to help those less fortunate than themselves. They were one of the first key supporters of The Light Fund Golf Day, the main organiser of the London to Utrecht Bike Ride, and despite being in the midst of one of the biggest deals of their life, was determined to be at the forefront of the London to Dublin Cycle Challenge planning team. I have never met anyone who has a bad word to say about tonight’s recipient, the most common phrase used on the many nominations we have received is that ‘He’s just such a good bloke.’ So… good bloke, entrepreneur, licensee, licensor, philanthropist, the Honorary Achievement Award 2017 goes to the md of DRi Licensing and Rainbow Designs’, Anthony Temple.”



4-8.2.2018 NEC Birmingham Volume Sector opens 3.2.2018

Be our guest Explore a world of licensing options from Disney to My Little Pony and more at Spring Fair.

Image courtesy of Paladone Products

Enjoy 14 specialist show sectors - all under one roof: Beauty & Wellbeing • Children’s Gifts & Toys • Christmas Gifts, Floral & Seasonal Decorations • Contemporary Gift • DIY & Home Improvement • Fashion, Jewellery & Luggage • Gift • Greetings & Gift • Home • Kitchen, Dining & Housewares • Retail Solutions • The Party Show • The Summerhouse • Volume Gift & Home and Glee at Spring Fair

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DOWNES & OUT Inset: Ian picked up an award for his company’s work with Britvic at this year’s Brand & Lifestyle Licensing Awards. Below: Shopkins is a great example of a successful character brand not managed by one of the major studios.

Changing outlooks Start Licensing md, Ian Downes, explores how other categories and sources of licensing outside of the traditional character model are offering plenty of potential for licensors, licensees and retailers.


recently updated my LinkedIn profile. Apparently a must do these days. I realised I have been a ‘Licensing Professional’ for nearly 25 years. During my 20 plus years in the licensing industry one of the biggest changes I have seen is a growing recognition that the business of licensing isn’t just about character licensing. When I first joined Copyright Promotions, the vast majority of rights in our portfolio were entertainment-based ones. Encouragingly many of those I worked on are still going strong – Dennis the Menace, Beano, the Pink Panther and Tom & Jerry are a few I remember. The value of classic characters remains high. Others such as the puppet duo Zig & Zag appear to have gracefully retired. I can’t really remember too many nonentertainment properties in our portfolio; we had some rights to famous musicians and bands but



primarily we were a character licensing business. To be fair to Copyright Promotions it was quite forward thinking and during my time there it started to dip its toe into the sports and brand licensing sectors. Two of the sports it looked after for a while were angling and darts – we used to talk about new business a lot in a riverside pub! While for many people their licensing universe still begins and ends with characters, I think there is a change in outlook in the industry. Other categories and sources of licensing are coming to the fore and maybe have even more potential to offer. Licensing sectors such as brands, heritage, music, sports and celebrity are growing in stature. The Brand & Lifestyle Licensing Awards (the B&LLAS) speak to this point – a focused event for these sectors of the industry. The skillset for licensing in different sectors has lots of similarities, but one point to note is that there is a different approach needed between sectors. This change in mindset is maybe one of the challenges that new entrants face. For example, the rate of sale can be different between character and brand merchandise. Retailer requirements can be quite different as well – for example branded food products will be taste tested and compared to established products in the category they seek to enter. We won an award at the B&LLAS for our work with Britvic brands – this speaks to the fact that we have had to diversify our portfolio. We were

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DOWNES & OUT Below: Garden centres are seeking out licences that make sense to them, such as Sarah Raven-branded seeds.

finding it harder to compete in the entertainment sector. I think like many others in licensing I recognised about ten years ago that the character and entertainment property sector was starting to be dominated by the big studios Disney, Marvel, Nickelodeon and Cartoon Network. These media driven organisations have got better and better at making the most of their properties with integrated campaigns linking TV, movies, publishing, retail and live events to achieve maximum market coverage. Realistically it is difficult to compete in this game – but that is not to say you can’t compete. Shopkins is a great example of a successful character based property that wasn’t owned or managed by one of the ‘big’ studios. Toy companies such as Mattel and Hasbro have shown that you can develop successful licensing campaigns in non-traditional ways, but they also embrace techniques such as movies, theme park attractions and TV series to project their brands. This growing dominance of a few suppliers in character licensing is one reason that other types and sources of licensing have come to the fore, but I think it is not the only explanation. Brand owners have recognised that licensing can give their brands new ways to engage with consumers and to reach their audience. This is particularly true for brands that are subject to price pressure from retail or are challenger brands in a category. However in a market that appears to be dominated by fewer rights suppliers, I think there is more of an opportunity for new rights from new sources to gain traction. It does surprise me that more licensees aren’t prepared to consider rights from different sources. For some licensee companies rights such as brand, sports or heritage could make them more competitive and may reinforce their credentials to the entertainment sector. Linked to this, is the fact that there are new types of retailers that are prepared to give licensing a chance – an obvious and much quoted opportunity is that provided by garden centres. A recent visit to my local garden centre reinforced to me that they are embracing licensing but are seeking out licences that make

sense to them – a Sarah Raven-branded seed range and Marie Curie Cancer daffodil bird feeders being two examples. It is worth giving a second thought to different types of licences and licensing – it may open up new opportunities or allow you to unlock ones that have been closed off to you previously. It may also spur on NPD and encourage new retail dialogue. I am now going to see if I can reconnect with Zig & Zag on LinkedIn. You never know – retro is in… Left: Brand of Brothers works with the Tango and J20 brands. Below: ZSL has recently collaborated with Oasis on a new fashion range.

Thinking differently

In my own work it was a natural development for Britvic to look at frozen iced refreshment for its brands, but having reviewed the category it decided that it was a product category best delivered through a strategic licensing partnership. This in turn created a significant commercial opportunity for Brand of Brothers. As a start up business (albeit one with huge experience of the category) Brand of Brothers used the J20 and Tango licences as a way of achieving rapid growth and credibility in the category. A great case study for licensing and how it can work to all parties benefit. Other drivers for growth have been the need to find new and alternative sources of income. This has probably been one of the key reasons organisations such as the V&A, the RHS and ZSL (London Zoo) are becoming more active and successful in licensing. I recently saw a great partnership between the retailer Oasis and ZSL. This centred on a design partnership flagged up in Oasis stores. I think 20 years ago if you had put this kind of ‘collab’ forward as an idea, people would have dismissed it out of hand. Developments like this should encourage us to think differently about licensing and how it can be used. This is a good moment for fresh thinking. Pioneers like the V&A have done a great job of using their assets in licensing in clever and novel ways; it has laid a path for others to follow. Rights, design and support need to be commercially viable whatever you are selling.



58 Statistical Evidence_muk.qxp_NEW LSB 2008 GRID 23/09/2017 13:25 Page 58


Above: Toys was the second largest category at retail last year – and will no doubt be further boosted by these new Star Wars: The Last Jedi offerings.

Global sales of licensed products continue to show a healthy increase year on year, and the UK isn’t doing too badly – it is one of the three largest markets in Western Europe. LSB takes a look at LIMA’s latest Global Licensing Industry Survey, while, across the page, NPD offers up the biggest themes in the licensed toy space.

Number crunching L

IMA has revealed details from this year’s annual global survey – with retail sales showing a healthy increase of 4.4% for 2016. According to the report – which was released ahead of the opening day of Licensing Expo, held in Las Vegas in May – global retail sales of licensed products and services reached $262.9 billion in 2016. The UK, Germany and France are the three largest markets in Western Europe, although the US and Canada remain the largest global markets for licensed merchandise. Retail sales reached $152.3 billion last year, up 5% for a 58% share of the market. The next largest global region was Western Europe – with the UK, Germany and France as the three largest markets – where revenues totaled $52.4 billion, a 20% share. Northern Asia, which includes China, followed with revenues of $24.5 billion, a 9% share. Character & Entertainment continues to be the top property type, accounting for $118.3 billion in retail sales, a 45% share of market. Corporate Trademarks follow in second place with $54.6 billion in retail sales for a 21.0% share of the total.



In terms of product categories, apparel leads the way with $39.3 billion in revenue, which is 15% of total global licensed retail sales. This is followed by toys at $35.1 billion (13% share) and fashion accessories at $29.6 billion (11% share). The survey – which was conducted by Brandar Consulting – showed that the fastest growing categories included infant and pet products, while sales of licensed home décor products grew 8.2% during the current survey period. Video games/software/apps is now the fifth largest category, accounting for 6.9% of revenue, growing 8.1% during the survey period. Royalty revenue from sales of licensed merchandise and services rose 1.3% to $14.1 billion. “We are pleased to provide the latest edition of LIMA’s global report, with in-depth analysis on the state of the industry that will help guide licensing professionals in making their best strategic decisions,” said LIMA president, Charles Riotto. “We’re also delighted to note that, since the survey went global in 2015, we have seen consistent worldwide growth of sales of licensed products in virtually all geographic regions.”

59 Statistical Evidence USE.qxp_NEW LSB 2008 GRID 23/09/2017 13:29 Page 59


As one of the largest licensing categories, the toy market is frequently used as a touch point for popular themes and licences. NPD has now made it easier for brand owners, licensees and retailers to see what’s standing out and find out just what consumers are buying. And it makes interesting reading.

Inset: Batman is currently the largest licence within the Superheroes theme. Below centre: NPD can now identify the value of popular and longstanding themes across the total toy market.

Dream themes T

he NPD Group has introduced a new theme attribute to its retailer sales tracker, to identify the value of popular and longstanding themes across the total toy market. Films, TV shows and other licensed content are strong contributors to these themes, which aim to cover a number of key areas of the toy market. The largest theme and the most dynamic is Superheroes – which has increased 70% in value since 2014 and now exceeds £151 million in the 12 months to July 2017 and accounts for 6% of total toy sales. The annual growth for superheroes was five times the total toys growth in that time, with movies like LEGO Batman, Power Rangers and Spider-Man: Homecoming contributing to increased sales growth in the last six months. Batman is currently the largest licence within superheroes, followed by Power Rangers, Avengers and Transformers. However, there are also new licences contributing to sales with one of strongest new licenses in the last year being DC Super Hero Girls, which has sold just under £8 million with Mattel’s DCSH Girls Fashion Assortment doll, the top selling fashion doll item on the market. Although movies help drive the continued interest in superheroes, there are continual TV and online content, as well as top selling video games which add to the long-term popularity.

The second largest theme in toys is Princess with sales of £78 million in the last year. This is heavily influenced by the classic licence Disney Princess, as well as continued sales from Disney Frozen, Barbie and Princess Peppa ranges. Princess is a classic theme, but there are new films, Moana and Beauty and the Beast, which have expanded the Princess offer with more action-orientated characters. There is also a hybrid theme, Princess-Mermaid, which while small has grown +30% in the last 12 months. After Princess, Pony is the next largest theme and grew +10% in the last year. Two of the fastest growing categories for Pony are plush and arts and crafts, while dolls remains the largest area. My Little Pony is the largest property within the theme, accounting for half of all sales and with a movie release in October, could increase that share in the coming year. The Dinosaurs theme has sold £19 million in the last 12 months, an impressive amount for a theme without a major film or TV show release. Fairies have also seen growth in the last year, up +23% helped by Disney Fairies and Barbie as well as the Fairy Garden property. Pirates is a smaller theme over the last year, but still sold £8.5 million. NPD’s UK License Tracker aims to equip licensors, manufacturers and retailers to uncover opportunities and grow their share of the licensed product marketplace. You can find out more by contacting NPD on 020 8237 1300



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State of the nation: Corporate

Business matters It’s been another busy quarter for the licensing industry. LSB looks back at just some of the big news stories from the summer and highlights some fresh initiatives and deals for the autumn.

Get ready for BLE

Above: BLE is now in its 19th year.

As the industry gears up to return to Brand Licensing Europe in October, organiser UBM has added a number of new features for this year. These include a special Gaming Activation Area on the show floor, serving as an interactive space for demos and competitions, as well as highlighting the potential of gaming at retail, from concept to store. In addition, there is a newly revamped Product Showcase. Anna Knight, brand director, told LSB: “From rebranding ourselves many years ago to embrace the entire European licensing industry, to launching the Product Showcase last year with a focus on fashion and lifestyle brands, and now the Gaming Activation area for 2017, which shines a light on one of the most untapped entertainment sectors when it comes to licensing, we have always invested in keeping in step with industry trends to ensure BLE remains unmissable for brand owners, retailers and licensees.” BLE runs from October 10-12 at London’s Olympia.



Rachel Wakley joins WBCP

Moving from retail to licensor, Rachel Wakley has become the new general manager of Warner Bros. Consumer Products UK & Ireland. Rachel brings a wealth of experience to the role, not least from her almost sevenyear tenure at Tesco. She first joined the retailer in December 2010 as commercial manager, trade Above: Rachel will lead the UK planning for toys, nursery and & Ireland CP team at WBCP. sport. She was promoted to head of licensing in March 2014 and has been instrumental in increasing Tesco’s focus on licensing. In her new role at WBCP, Rachel leads the UK & Ireland consumer products team, promoting the company’s cross-category plans across retail, managing and developing a diverse portfolio of brands and licensees.

Early success for Bush Baby World Golden Bear and Brands with Influence have reported strong early toy sales for Bush Baby World. In addition to the toy range, Brands with Influence has produced a new CGI animation series called Bush Baby World. The initial webisodes and TV commercials (which combine animation and live action) attracted one million views online in its first six weeks. In addition, Aykroyds and TDP will be launching nightwear, underwear and swimwear over the Above: BWI sees really big opportunities for Bush Baby World. next six months. Martin Lowde, md of BWI, told LSB: “As new webisodes are launched across 2018 we see really big opportunities for the brand. The webisodes provide a context and engagement for consumers which lifts the toys and gives them genuine characters.”

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State of the nation: Corporate

New home for Peanuts DHX Media has acquired the entertainment arm of Iconix Brand Group – a deal which includes an 80% controlling interest in Peanuts and 100% of Strawberry Shortcake. The remaining 20% interest in Peanuts continues to be held by members of the family of Charles M Schulz. The $345 million deal significantly bolsters DHX Media’s portfolio of children’s IP. “Peanuts is one of the world’s greatest entertainment brands, with a tremendous Above: DHX has an 80% controlling interest in Peanuts. global legacy of comics, animated content and consumer products reaching back almost 70 years,” said Dana Landry, ceo of DHX Media. “We are thrilled by the opportunity to welcome Charlie Brown, Snoopy, Lucy, Linus and the entire Peanuts gang into our family of leading kids’ properties.”

Factory launches licensing arm

BAFTA-winning animation studio Factory has launched a new licensing and brand management division, Factory Rights, following the acquisition of Rollo Rights. The deal transfers rights for a raft of brands including Rupert Fawcett’s Off The Leash, David McKee’s Mr Benn, King Rollo, Victor & Maria, Towser, Watt the Devil, Art, Ric and Dr Xargle. The first content to be developed is Off The Leash TV, a 2D line animated version of Rupert Fawcett’s hit cartoons about dogs. Clive Juster, who along with David McKee owned Rollo Rights, will remain on the board at Factory Rights to advise and assist with the new division. Below: Mr Benn is one of the brands included in the new deal.

Paddington lends support to UNICEF

Below: The first activations will coincide with the release of Paddington 2.

Paddington Bear is to become a champion for children in support of UNICEF. Brand owner Vivendi has secured a long-term partnership with the world’s largest children’s organisation. The partnership’s first activations will happen in the UK, the US and Europe and are planned to coincide with the upcoming release of Paddington 2, and the 60th anniversary of the first Paddington book, which will be celebrated in 2018. In the UK, Paddington will support UNICEF UK’s campaign around refugee children and will be featured prominently in UNICEF UK’s OutRight campaign.

Rocket marks a decade

Rocket Licensing is looking to celebrate its first decade in style at Brand Licensing Europe in October. The agency will be showcasing its varied portfolio. This year’s line-up Above: The Very Hungry will include The Very Hungry Caterpillar will have a key Caterpillar, the works of Dr presence for Rocket. Seuss, Horrible Histories, Sony Pictures’ Hotel Transylvania franchise, the Barbie movie, Mrs Brown’s Boys, Valiant, MGM TV titles and the third generation of the Beyblade franchise, Beyblade Burst. In addition, Rocket has been appointed by Legendary Entertainment to manage UK licensing for a number of its properties, beginning with Pacific Rim Uprising and new Netflix TV series update, Lost in Space. It will also be launching the programme for the Love Is… brand at BLE, plus JIFFPOM, the Pomeranian dog who is a huge social media star.

The Deep gets master toy

Technicolor and DHX Media have signed Simba Toys as the master toy licensee for animated series, The Deep. The deal was brokered by CPLG. Simba will initially launch a range of figures, play-sets and role-play toys and accessories, before expanding into outdoor, die-cast and RC (continued on page 63) LICENSING SOURCE BOOK EUROPE 2017


One of Europe’s leading independent game developer publishers and comic book publishers

Rebellion® are one of Europe’s leading independent game developer publishers and comic book publishers. Home to a roster of brands that spans many genres and demographics; from the in-house developed Sniper Elite game series, everyone’s favourite comic book footballer ‘Roy of the Rovers®’ and the most important British comic of all-time, 2000 AD® and its array of characters including Rogue Trooper®, Strontium Dog™ and the ever iconic, Judge Dredd®. CONTACT: Rebellion Developments Ltd Riverside House | Osney Mead | Oxford | OX2 0ES | United Kingdom E: | T: +44 (0)1865 792201

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State of the nation: Corporate

vehicles and wheeled toys. The first product will roll out in GAS, UK and Nordics in Q3 2018. The news follows the partnership with Merlin Entertainments Group, with the Above: Simba has been named master toy for The Deep. launch of an immersive entertainment experience for The Deep at over 20 of its Sea Life aquariums in the UK and Germany. In addition, SimEx-Iworks Entertainment is creating a new 4D film, which will be licensed to venues such as theme parks, zoos and aquariums around the world.

CPLG adds Yale to roster

CPLG has been appointed by Yale University to represent the brand across Europe and Russia. The agency will now look to develop a licensing programme targeting adults, teens and kids across apparel, accessories, bags and stationery. Products will feature the Yale branding including its iconic logos and the university’s mascot, Handsome Dan the bulldog. Universal Music Spain is on board as the first licensee and will produce a range of men’s apparel to launch in Zara stores. Left: Products all feature the Yale branding.

V&A reveals John Lewis collab The V&A has unveiled its first exclusive collection with John Lewis for autumn/winter 2017. ‘V&A inspired, John Lewis designed’ is comprised of 17 pieces across lighting, furniture, textiles and decorative accessories. Lauren Sizeland, head of licensing and business development at the V&A, said: “We are delighted to be working with John Lewis, another great British brand. The designers have taken inspiration from our vast resources and the range, incorporates traditional crafts and technology Above: Items in the range showing real innovation.” include furniture.

Big hitters and newcomers

Bulldog Licensing is bringing a “mixture of established big hitters and the next generation of market leading brands” to BLE, says md Rob Corney. Shopkins will be leading the way, while fellow Moose Toys brand – Grossery Gang – will also be featured. Further opportunities will be discussed for Miraculous: Tales of Ladybug & Cat Noir, while Bulldog will also be highlighting Zag Studios stablemate, Above: Miraculous has proved Zak Storm. a licensing hit this year. The Crystal Maze is likely to attract attention, while, on the preschool side, The World of Dinosaur Roar will be showcased. Other properties on the stand will include Angry Birds, Match Attax, Garfield and Enid Blyton.

The Snowman ready for big 40

2018 will mark 40 years since the first publication of Raymond Briggs’ original picture book, The Snowman. Penguin Ventures will be marking the milestone with a range of special anniversary products. Confirmed categories so far include confectionery, apparel and toy, while the publishing team will be releasing commemorative editions of the original story. In addition, there will be collaborations with partners to produce a series of unique experiential events.

Pink Key takes flight

Pink Key Consulting has partnered with Pan Am to expand its successful licensing programme into Europe. The company enjoys a healthy programme in the US – with products as diverse as chocolate and slot machines – and is confident that this success can be replicated by Pink Key in Europe. Pan Am will launch on the Pink Key Consulting stand at Brand Licensing Europe next month, with the agency keen to kick off conversations with potential licensees and retailers. Pink Key will also be showing the Vintage Kellogg’s programme, Pringles and Slush Puppie at BLE. Above: Opportunities will also be discussed for Vintage Kellogg’s.



Member of Licensing Industry Merchandisers' Association (LIMA)

DEVELOP INTELLECTUAL PROPERTY • What is intellectual property (IP)? • Who owns the intellectual property (employer/ employee/ creator)? REGISTRATION/ PROTECTION • What IP can be registered? • Where to register the IP (NB - separate intellectual property rights (IPRs) for Hong Kong and China)? • What protection if know-how cannot be registered?

FINDING LICENSEES • Who are interested? • Where to find licensees/ licensors? LICENSING ARRANGEMENT • Which jurisdiction should be chosen as governing laws? • What should or should not be agreed to be included in the license agreement? • What level of royalties to be agreed? And when to pay? • Who and where to enforce IPRs under the license agreement?


HAPPY COOPERATION • How to renew the license agreement? • Why and how to terminate the license? • When and whether to consider assignment of IPRs? We are a Hong Kong based boutique law firm with Ella Cheong, JP, as our Senior Partner, and Alan Chiu as our Managing Partner, both of whom are frequent awardwinners and leading individuals in the Asian legal market. We are happy to assist in protecting and enforcing your IPRs in Hong Kong and China with our practical experience and around the world by our extensive network of IP Specialists.

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State of the nation: Corporate

Strong summer for The Light Fund

Industry charity The Light Fund has been bolstered by a number of events throughout the summer. The Karaoke Night returned in May, once again held at The Finery in London, while this was followed by another successful Golf Day in June, which raised well over £10,000. The popular Summer Pub Treasure Hunt was hailed as the best yet, with 320 execs helping to raise in excess of £10,000 for the industry charity. In addition, some £17,000 was raised from the raffle at The Licensing Awards in September, while the charity also now has its own song. The band Ryker Sear, fronted by Regan Gardner, daughter of LIMA UK’s Kelvyn Gardner, has re-recorded its single One Time Thing with new lyrics relating specifically to The Light Fund. The next event to mark in your diary is the Southern Quiz Night, which will take place on Thursday, November 23 at Arsenal FC.

Smiley feels the love

Smiley has revealed plans to mark the ‘second summer of love 88/89’ through a series of activations and licensing opportunities that will explore the cultural legacy of Above: A series of electronic dance music. activations and licensing opportunities are planned. This will feature a series of limited edition and exclusive co-creations with the brands that contributed to making the Summer of Love 88/89 a truly iconic era. This includes global brands positioned in electronics, tech, fashion, footwear, music, publishing and accessories, with a special style guide having been created. Smiley will also partner with YOUTH CLUB, which is a non-for-profit Lottery funded organisation. Matt Winton, Smiley’s marketing director, said: “This is a great project for Smiley to be at the forefront of.”

News in brief

l Egmont will launch its new Mr Men and Little Miss for GrownUp series of books in November. The four titles - Little Miss Shy Goes Online Dating, Mr. Greedy Eats Clean to Get Lean, Mr. Happy and the Office Party and Little Miss Busy Surviving Motherhood – have been created in partnership with the Hargreaves estate and Sanrio. lThe Sports Merchandise and Licensing Show will be returning to Stamford Bridge on Monday, November 13 for its fourth consecutive year. Now expanded into two halls, the event says that it is the biggest in the sports merchandise industry calendar.

Above: The Summer Pub Treasure Hunt raised over £10,000.

Flower power

Below: A new style guide has bolstered the Flower Fairies brand.

A number of new licensees have come on board with the Flower Fairies brand following the launch of a new style guide earlier this year. Existing licensees have renewed contracts including UK Greetings and Moonpig, while Enesco will be adding a new line of cake stands and figurines in autumn. Babywear company Children’s Salon will produce licensed apparel; Robert James has launched Flower Fairies statues and figurines; The Gift Box will release children’s stationery sets and first aid kits; and Creata has unveiled garden figurines and fairy doors in the US and Australia. Left: There are four books in the new range.

l Happy Ink and its UK agent, Allsorts Licensing, have signed up Blue Sky Designs to the Hamsta World brand. The company will now create a range of stationery, bags, novelty lighting and gifts. l Rainbow has acquired a majority holding in the Iven S.p.A group. The new entertainment hub now plans to build on its Italian achievements and expand abroad. In particular, Rainbow is planning further investment in the live action sector and to broaden its target audience to include young adults. l Help for Heroes has secured a deal with Cotton Traders for a new range of casualwear. The range will comprise four polo shirts, a rugby shirt, a fleece jacket and a pique top. LICENSING SOURCE BOOK EUROPE 2017


• A world famous, multi-award-winning animation studio. • Creators of family favourites Wallace & Gromit, Shaun the Sheep, Morph, Timmy Time and Creature Comforts. • New feature films including Early Man, the prehistoric comedy adventure from Wallace & Gromit creator Nick Park, in cinemas from January 2018 and the Shaun the Sheep Movie Sequel premieres 2019. Other feature films include Chicken Run, Wallace & Gromit in •O The Curse of the Were-Rabbit, The Pirates! In an Adventure with Scientists, Arthur Christmas, Shaun the Sheep Movie and Flushed Away. • Aardman’s content and characters reach a global audience thorough a variety of platforms and touchpoints including broadcast, theatrical, DVD and VOD, licensing and merchandise, digital media, educational outreach, exhibitions and events. • Global online community of over 10 million fans. • Ongoing brand-building, marketing and PR initiatives for all our character brands.

Visit us at BLE Stand F15 066-067_LSB_Autumn_2017.indd 66 15/09/2017 17:49




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People Matters

movers & shakers Here’s a round up of the recent appointments and promotions in our illustrious industry. l Holly Humphreys has been

promoted to licensing and marketing manager at H&A. She joined the company in 2012 as a graphic designer before becoming a product manager, Holly Humphreys. responsible for the design and development of innovative health and beauty ranges supplied to major retailers. In her new role she will be seeking new opportunities and partnerships to develop the business. She also heads up the design department, where H&A forecasts trends and creates bespoke designs for retailers. l Tim Juckes has recently been

promoted to vp consumer products and retail EMEA for Saban Brands. Tim, who boasts over 20 years of industry experience, has been with the Tim Juckes company for three and a half years, successfully managing the UK licensing business. Tim will now also manage EMEA licensing relationships, as well as driving innovative retail solutions across UK and pan-Euro. Tim will report to Leila Ouledcheikh, svp distribution and consumer products, who is overseeing the overall strategy and business development for the EMEA region. Meanwhile, Lucy Salisbury has been appointed as manager consumer products and retail, UK and is responsible for managing the UK CP product business. Lucy previously worked at ITV as senior category manager for three years and has over 15 years licensing experience. Lucy Salisbury



l Media services company

Larkshead Media has appointed licensing industry expert Melanie Humberstone-Garley as special Melanie Humberstone-Garley consultant. In her new role, Melanie will focus on licensing opportunities for a number of Larkshead properties, with a particular emphasis on softlines. Prior to MHG Melanie was a licensing consultant with Misirli UK. l Independent game developer and comic book

publisher, Rebellion is expanding its licensing activity – with Damian Treece taking on the newly created role of brand licensing manager. Damian – who joins the company from Penguin Random House where he was brand manager, licensing and IP – will work across the full gamut of Rebellion’s licensed business Damian Treece operations. l Universal Brand Development has appointed

Joe Lawandus to svp and general manager, North America consumer products, while Marc Low has expanded his current role to svp and general manager, international consumer products. Universal Brand Development’s evp of worldwide consumer products, Manuel Torres Port has left the company to pursue new interests. l The UK arm of Alpha Group has more than doubled in size in its first six months of business. Joining the UK sales team is Lisa Cox, senior account manager. Lisa Lisa Cox has over 14 years of experience in account management, and has worked in a

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People Matters

number of different industries including F&B, infant care and toys. Also joining as senior account manager is Kirsty Gray. With nearly 20 years’ experience of working in the technology industry, Kirsty has managed the largest retailers within both domestic and international Kirsty Gray markets. In addition, Kerry Tarrant has taken on the role of marketing manager. Joining from Vivid, Kerry has worked with brands including Plasticine, Aqua Beads Kerry Tarrant and Thunderbirds. For Ireland, Andrew McCormick joined the team at the start of August. l Keshet International has appointed Nicola

Andrews, a kid’s content expert with more than 20 years’ experience, to lead its recently announced kid’s division. Nicola joins KI as senior sales and commercial director, kids, based in London. She will spearhead the Nicola Andrews company’s sales and commercial operations within the kids and family genre, including acquisitions, co-productions and worldwide sales. l Simone Risgaard has taken

on the role of licensing and marketing coordinator at Ink Global. Simone has worked at Ink for the past two years as a student Simone Risgaard assistant and will now take on a full-time, permanent role focusing on the development of brands which include Masha and the Bear, The Mojicons and Zafari.

l In a strategic move to drive international growth

and shift to direct management of its Consumer Products business in select EMEA territories, Universal Brand Development has appointed five industry veterans to its leadership team. Kathrin Brandhorst has been appointed as country director for Germany, Switzerland and Austria; Virginie Kleinclaus has been appointed Kathrin Brandhorst as country director France; Karen Argos has been named country director for Spain and Portugal; Mariella Almasio has been Karen Argos appointed country director Italy. Finally, as head of the Benelux region, Jean-Francois Mariella Almasio Auquier has been named Jean-Francois country director Benelux. Auquier l Alexandra Painter has started a new role as

brand marketing manager at Nickelodeon UK & Ireland. She will manage above the line campaigns and on-air stunts across the network, also working on live events such as upcoming Slimefest. Alexandra has worked at eOne for four years as the international marketing manager, managing all brand marketing activity for Peppa Pig, Ben and Holly’s Little Kingdom and PJ Masks across the region. l Hannah Stevens has joined

Coolabi as its new retail and licensing manager. She will report to director of licensing, Val Fry, and joins the company from CPLG.

l Golden Bear has appointed

Tracy Griffiths as an independent licensing consultant. Tracy was most recently at FremantleMedia, while she has also held roles with Mattel/HIT and Mothercare.

l Award-winning French

animation company Xilam has appointed Nicolas Halftermeyer as its new senior vice president of marketing and digital.

Hannah Stevens

Nicolas Halftermeyer Tracy Griffiths



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Lights, Camera, Action LSB shares some of the latest news from the silver screen.

Film title


Release Date

The LEGO Ninjago Movie

Warner Bros

October 2017

The Snowman


October 2017

My Little Pony


October 2017 October 2017

Thor: Ragnarok


Justice League

Warner Bros

November 2017

Paddington 2


November 2017

Muppet Christmas Carol

Park Circus

December 2017

Star Wars: The Last Jedi


December 2017

Early Man


January 2018



January 2018

Fifty Shades Freed


February 2018 February 2018

Black Panther

Marvel Studios

Peter Rabbit


March 2018

Tomb Raider


March 2018

Avengers: Infinity War Part 1


April 2018

X-Men: The New Mutants


April 2018

Gnomeo & Juliet: Sherlock Gnomes


May 2018

Han Solo Star Wars Anthology Film


May 2018

Deadpool 2


June 2018

Jurassic World: Fallen Kingdom


June 2018

Ant-Man and the Wasp


June 2018

Hotel Transylvania 3


July 2018

Incredibles 2


July 2018



August 2018

Goosebumps: Horrorland


October 2018

Jungle Book Origins

Warner Bros

October 2018



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Film title


Release Date

X-Men: Dark Phoenix


November 2018

How the Grinch Stole Christmas


November 2018

Fantastic Beasts and Where to Find Them 2

Warner Bros

November 2018

Ralph Breaks the Internet: Wreck It Ralph 2


November 2018



December 2018

Untitled Animated Spider-Man Project


December 2018

Mary Poppins Returns


December 2018

The LEGO Movie Sequel

Warner Bros

February 2019 March 2019

Captain Marvel




March 2019

Fast & Furious 9


April 2019


Warner Bros

May 2019

Toy Story 4


June 2019

Star Wars: Episode IX


June 2019

The Lion King


July 2019

Spongebob Squarepants 2


August 2019

Angry Birds 2


October 2019

New Pokémon Movie Launches

Above: Character World launches a Despicable Me 3 range.

Minions Get Comfy With Character World

Character World launched an exclusive Minion-inspired range to coincide with the release of the highly anticipated Despicable Me 3 movie. The film (which is bound to be a much wanted DVD) features a star-studded voice cast including Steve Carrell, Julie Andrews and Russell Brand, as well as the return of much-loved Minions Kevin, Bob and Stuart. Character World’s full Despicable Me 3 range includes duvets, cushions, towels and ponchos in a variety of designs, as well as a fleece blanket, bean bag, rug and curtains. Tim Kilby, brand director at Character World, said: “Our previous Despicable Me ranges have all proved hugely popular with consumers and we anticipate this range will see high demand among current fans, as well as sparking a whole new generation of Despicable Me fans.” The Despicable Me franchise has soared past the Shrek series of films to become the highest grossing animated franchise of all time worldwide. The series now stands at $3.528 billion globally compared with $3.51 billion globally for the Shrek portfolio of five films.

The new animated film Pokémon the Movie: I Choose You, based on the globally popular Pokémon brand, is coming to cinemas around the world for two days this November. Pokémon the Movie: I Choose You! is an origin story highlighting Ash and Pikachu’s first meeting and their adventures as they search for the Legendary Pokémon Ho-Oh. The iconic pair encounter familiar faces along the way, new characters including Trainers Verity and Sorrel, and even a mysterious new Mythical Pokémon, Marshadow. Challenges and epic Pokémon battles abound in this unique new story about the beginning of one of the most beloved friendships in popular culture. “As an origin story, Pokémon the Movie: I Choose You! is the perfect way for a new generation of Pokémon fans to experience the beginning of Ash and Pikachu’s friendship, and it offers longtime fans an exciting new look into the start of their epic adventures,” said Colin Palmer, vice president of marketing at The Pokémon Company International. LICENSING SOURCE BOOK EUROPE 2017


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Right: Ancestors Group signs for Early Man.

Licensee on board for Early Man Aardman Rights and Brand Development has partnered with licensee Ancestors Group, which is manufacturing product ranges for Academy Award winner Nick Park’s new feature film Early Man and established classic Wallace & Gromit. Ancestors specialises in the design, development and manufacture of products for the heritage industry and has developed a new range of giftware and collectibles for Early Man, the new prehistoric comedy adventure which is set for global theatrical release from early next year. The collection will launch to market later this year to coincide with the movie and will include 3D pewter items, replica coins, collectables and giftwares. Alongside this a Wallace & Gromit ‘Made in Britain’ collection will also be available with a 100% British manufactured range of homewares, giftwares and souvenirs.

Going Down a Storm Justice Prevails

Inset: WBCP ramps up for Justice League launch.

Warner Bros. Consumer Products (WBCP) has joined forces with DC Entertainment and a huge roster of licensees to deliver a massive film-inspired global licensing and merchandising programme inspired by the highly anticipated epic action adventure film Justice League kicking off in November 17. “The most celebrated DC Super Heroes are uniting on the big screen for the first time ever in what is a truly epic entertainment experience,” said Pam Lifford, president, Warner Bros. Consumer Products. “We are eager to expand the fan experience by fully immersing them in all things Justice League. With a multi-faceted programme featuring the highest quality product, WBCP is delivering fans what they want to help get in on the action as they Join the League.” Licensees include Mattel, The LEGO Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour, Converse, New Era, and many more – with top retailers including Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City, along with a broad array of global, regional and local partners. In the UK, the grocers Tesco and ASDA are supporting Justice League strongly across key categories instore and online. The toy specialists Argos, Smyth’s Toys and Toys ‘R’ Us will be supporting Mattel, The LEGO Group, Rubie’s Costume, Funko, Jakks Pacific and more. Other categoryleading licensees include Bon Bon Buddies, Smith & Brooks, Global and Aykroyds.

Shepperton Design Studios’ Original Stormtrooper has secured a raft of new licensees in deals brokered by Golden Goose. New licensees include Milltag for cycling apparel, Roy Lowe for novelty socks, Blues Clothing for children’s apparel and Kimm and Miller for food gifting. “We’ve seen astonishing success with the Above: New food gifting range Shepperton Design Studios from Kimm and Miller. Original Stormtrooper products, consumers have really taken to the fun, self-deprecating, oddball British humour,” enthused Adam Bass of licensing agency Golden Goose. “We have a new wave of products in the pipeline and we’re especially excited about the soon-to-launch Original Stormtrooper cheeseboard from Thumbs Up UK,” added account director, Martin Oestreicher. LICENSING SOURCE BOOK EUROPE 2017


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Some 140 retailers made up the Judging Panel for The Licensing Awards’ product categories. With such fine retailing prowess busy doing their thing at the Emirates Stadium (where the judging took place), LSB took advantage, asking buyers for their brand highlights in the run up to the key Christmas period.

From the Frontline Lawrence Burns, merchandise buyer of Forbidden Planet: “There has been more focus than ever on superheroes, with Wonder Woman a strong female candidate. Superheroes have always been popular as they offer the ultimate escapism, but improved scriptwriting and cinematography has encouraged even more fans. Looking towards Christmas, Star Wars will once again be big. Meanwhile the trend for pop vinyls, with Funko being the largest, is massive and look set for further growth across a number of properties. Collectability will continue to be big driver generally, just think about all the licensed ‘blind bags’ for children.”

Harriet Blanchett, buying director of JoJo Maman Bébé:

“With our strength in preschool, Peter Rabbit and The Very Hungry Caterpillar continue to be very popular with our customers, and we also like Paddington and Elmer. We do quite a lot of The Gruffalo products in the run up to Christmas, as well as The Snowman – and we are also dipping our toe into Peppa this Christmas too. There is an opportunity to further elevate some of the traditional brands, such as Bambi and Winnie the Pooh, in the nursery sector, as long as the products are created with thoughtfulness. There is a definite trend towards more storybook licences which works well with us.” Right: Harriet Blanchett (left) with colleague Mel Brown, children’s buyer of Jo Jo Maman Bébé

Inset: Forbidden Planet’s Lawrence Burns. Left: Wonder Woman has certainly made an impact this year. Above: M&Co’s Victoria Briscoe (far left) with colleagues (right-left) Lily Hartley, Gero Falzone and Kerry Wratten.

Victoria Briscoe, senior buyer of girls 3-12 for M&Co: “It has been fairly tough on the girls’ property front, but things are improving! The activity around the My Little Pony movie is adding a lot of excitement. I think it will be great. We also have high hopes for our new approach on Minnie in the run up to Christmas and are ramping up on Peppa too. One thing is for certain, there will be lots of sparkle and sequins!” Above: The My Little Pony Movie is hotly tipped. Below: Primark’s Rosie Hutchins (left) with colleagues (right-left) Sarah Jester, Joe Hales and Gemma Sharpe.

Rosie Hutchins, menswear buyer of Primark: “Gaming properties on menswear offers huge potential for us – and we have only just scratched the surface. Game of Thrones remains undeniably popular and The Walking Dead is holding its own. The trend for nostalgic brands, such as SEGA’s Sonic the Hedgehog and Nintendo’s Super Mario, are set for a strong Christmas – with a bit of The Grinch in there for good measure.” LICENSING SOURCE BOOK EUROPE 2017


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Inset: Tesco’s Rachael Flowers (centre) with colleagues Anita Serradimigni (right) and Jennifer Judd.

Rachael Flowers, trade planning manager of Tesco:

“PAW Patrol is still going strong, while Beauty and the Beast is also a draw, and you cannot deny the impact of the Despicable Me franchise as it appeals to such a wide demographic. My Little Pony will do well as, in addition to being new for little girls, it also has the 1980s retro nostalgic appeal for women too. Meanwhile, the superheroes will continue to battle it out with Star Wars!”

Denille Halsall-Rooney, assistant buyer; and Kate Callender, childrenswear buyer for Matalan: “Licences such as Batman have been doing well in the baby sector, with slogan-based apparel. Our Disney ranges are doing really well, while Tiny Tatty Teddy is also strong. Hatchimals and Nickelodeon licences including Nella the Princess Knight, Rusty Rivets and JoJo Siwa are on our radar. In trends, athleisure is one we are looking to incorporate.” Below: Denille Halsall-Rooney (second right) and Kate Callendar (left) with their Matalan colleagues.

Andrea Gornall, senior buyer toys and nursery; and Neil Mitchell, buyer toys for Shop Direct:

“In preschool, we can’t keep PJ Masks in stock at the moment! PAW Patrol is also strong, while Little Tikes is flying this season. In boys’ toys, Pokémon, Power Rangers and WWE are doing well, however it’s a mixed bag for girls; Moana and Beauty and the Beast did really well, while Shopkins is still up there, L.O.L Surprise is one to watch and Trolls is Above: Neil Mitchell and Andrea Gornall. still going well for us. We have our eye on Ben 10 and JoJo Siwa – there is a lot of product coming out this autumn for her. We think Justice League will do well, while in terms of trends STEM is up there.”

Jane Mildenhall, junior merchandiser for Morrisons/ Nutmeg:

“PAW Patrol is doing really well for girls and boys, while Superman and Batman are doing good superhero business. We will be trialling Hey Duggee and PJ Masks shortly, while Tatty Teddy, Peppa Pig, Shopkins and Disney Princess all do well. We’ve learnt that the characters need to be obvious on the product; it has to be recognisable for buyers.”

John Carolan, head of buying of Sainsbury’s TU clothing – women’s, men’s and kids:

“There is a rich scene in licensing at the moment, across a great diversity of properties – films, literary, classic, new hits, plus a few disrupters. PAW Patrol continues to score on the programme front while on the film front, The LEGO Ninjago Movie, My Little Pony and of course The Last Jedi are having an impact on licensing. The big trends across all licensed apparel is trading-up and fashioning-up. Expectations are higher than ever before – as evidenced by the popularity of two-way sequins and fashion shapes on products. There is further to be gained on licensed menswear, while Book Week will continue to bring benefits to licensed children’s dress-up. In the run up to Christmas, on the children’s front we feel confident with The Gruffalo, Elmer and Guess How Much I Love You as these resonate with the wider family. You have to take into account that 60% of our children’s products are bought by people who actually do not have children so they need to be recognisable properties.” Left: John Carolan in judging mode.

Above: The Morrisons/Nutmeg team (left to right) Donna Booker, Jessica Brown, Dayna Kent and Jane Mildenhall.



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2018 marks the 40th anniversary of the publication of The Snowman. The anniversary will be supported by a full PR and marketing schedule including announcements of some exciting new partnerships, collaborations and amazing immersive experiences. Growing and engaged social media fan base (likes, impressions and reach all up YOY) with plans to launch new Instagram and Twitter platforms to support the anniversary. High profile broadcast commitment in key markets; Channel 4 (UK), PBS (North America), NHK (Japan) plus engaged home entertainment partnerships with Universal, N-Circle and NHK with increased sales reported YOY. Community art trail project with Wild In Art continuing in 2017 with Tails in Wales with plans for Snowman themed trails in 2018 in support of the anniversary. Multiple style guides including a brand new original Snowman guide with additional new poses and assets. Over 80 licensed partners worldwide in key categories including toys, apparel, food and seasonal gifting and homewares. Seeking partners in the UK for corporate partnerships, promotions and limited edition product opportunities in support of the 40th anniversary. The Snowman™ © Snowman Enterprises Ltd 2017 The Snowman™ and The Snowdog © Snowdog Enterprises Ltd 2017

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82-83.qxp_NEW LSB 2008 GRID 23/09/2017 14:20 Page 82

Retail Round-up

Shopfloor stories From new TV campaigns, fashion collaborations and fresh launches through to virtual reality experiences, it’s been another busy summer at retail for licensed lines. LSB rounds up some of the latest happenings.

Above: The new range featured in the windows of flagship stores.

Molang heads to Harrods TOMY’s new toy range for Millimages’ Molang property launched with a special weekend event at Harrods in London’s Knightsbridge in September. Visitors to the Toy Kingdom got the chance to play dressup in a Molanginspired photobooth and send a postcard to their best friend. There were also appearances from the Molang and Piu Piu character costume. The toy range includes collectable, basic and feature plush, core figures assortments and a play-set. “We’re expecting the range to be a huge success at Harrods, with strong sales ahead and throughout the Christmas season,” said Severine Hemms, senior trade marketing manager at TOMY. Licensing Link is building the licensing programme for Molang in the UK. Above: The Molang and Piu Piu costume character got into the swing of things at Harrods.



Hello Kitty takes over Paperchase

Paperchase has launched a new stationery and gift line featuring Sanrio’s Hello Kitty property. The range launched across all UK stores (133 standalone outlets and 26 concessions), as well as in Ireland, Holland, Dubai, Germany, Canada and France. There are 75 skus in the range, with Paperchase having created a bespoke design using the popular character. Products range from bags and stationery through to sandwich bags. The range featured in the windows of Paperchase’s flagship stores in Manchester, London and Glasgow (including the store in Tottenham Court Road, which is pictured). In addition, Hello Kitty visited Paperchase stores across the UK during August.

In character

Matalan is continuing to up its focus on licensed brands, both in-store and in its regular magazine. The retailer – which picked up The Radar Award at The Licensing Awards this year – launched its September magazine at the end of the month. It features a host of character brands including The Avengers, My Little Pony The Movie, Thomas the Tank Engine, Peppa Pig, The Powerpuff Girls, Star Wars and PAW Patrol. Right: My Little Pony is one of the brands featured in Matalan’s latest magazine.

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Retail Round-up

TRU files for bankruptcy

After much speculation and press coverage over the health of the business, Toys R Us has filed for bankruptcy. The company listed debt and assets of more than $1 billion each in Chapter 11 documents submitted on Monday September 18 at the US Bankruptcy Court in Richmond, Virginia, reported Bloomberg. Prior to filing, the chain secured more than $3 billion in financing from lenders including a JPMorgan Chase & Co.-led bank syndicate and certain existing lenders to fund operations while it restructures, according to a company statement. The funding is subject to court approval. The company didn’t announce plans to close stores, and said its locations across the globe would continue normal operations.

Above: TRU has said that stores will continue normal operations.

Intu gets virtual

WWE stars for Smyths

Above: WWE stars enjoyed a visit to Smyths.

Smyths Toys teamed up with three WWE Superstars in the summer for a special TV ad spot. AJ Styles, Sami Zayn and Becky Lynch star in the new spot, which went live in August. The trio can be seen diving into a Smyths store to pick up action figures of themselves before catching a flight back to the US. In addition, the retailer also launched SummerSlam end caps in-store to further promote the WWE toy line.

JoJo Maman Bébé launches Elmer line

Having revealed the tie-up back in May, JoJo Maman Bébé has launched a new line of Elmer clothing in-store and online. The capsule collection for one to six year olds includes leggings, tops, pyjamas and a hoodie. It is being promoted alongside the book (Andersen Press), plush (Rainbow Designs), night light (Trousselier) and cards (Hype). Metrostar manages the apparel and bedding categories for the Elmer brand. Above: The Elmer clothing line is now available in-store and online.

Intu launched its first paid-for virtual reality experience at three shopping centres during August, with shoppers able to interact with characters and worlds from The Emoji Movie. The experience involved VR content exclusive to the UK featuring characters and worlds from the film, plus specially recorded lines from lead actors including James Corden. Players were charged £5 with each experience generated by a unique QR code. Above: The Emoji Movie took over three intu centres.

Smiley adds to Zara tie-up The Smiley brand has launched its latest collection with Zara. This marks the first time Zara kids has launched a range with Smiley. Left: This is the first Zara kids line for Smiley. Below: Two jumpers and pyjamas are

Jigsaw teams with BDCH available from Jigsaw. Battersea Dogs & Cats Home has partnered with high street fashion and accessories retailer Jigsaw for the launch of a new collection to raise money for the charity. A children’s range featuring two jumpers and a set of pyjamas inspired by the animal rescue centre has been created by Jigsaw’s in-house artist. LICENSING SOURCE BOOK EUROPE 2017








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Pinkey’s Pointers

As marketing communications campaigns become increasingly inventive and important to the licensing mix, so the quality, execution and effectiveness of them goes up. This was reflected in this year’s bumper crop of nominees for the Best Licensed Marketing Communications Award at The Licensing Awards, as Richard Pink, md of Pink Key Consulting and chairman of the panel, discusses.

Marketing masterclass M

y, it's been a bumper year. So much so in fact that the committee judging the Best Licensed Marketing Communications Award for this year, felt compelled to extend the nominations to a grand total of eight. This was rightly so in my opinion. Indeed, any one of the nominations might have been a winner in any other year. However there can be only one, and a worthy one it was too - but more of that later. It's time to give some recognition to the ones that got pipped at the post. Let's start with a cracking onpack between Peperami and Angry Birds. Over 40 million packs supported with a £10 million advertising campaign which was a great collaboration of an angry product (still a bit of an animal) and the angriest of aviators. Brilliantly integrated, and an excellent brand fit, but most of all a superb creative execution. The judges thought it



Top: The Vosene and Trolls collaboration ticked every box for the judging panel. Above: The Epic Skeletor campaign was described as ‘truly something special’.

Inset: Richard Pink, founder Inset: Richard Pink, of Pinkey Consulting md of Pink Key chaired the Marketing Consulting, Communications awardsaid any one the committee again thisof year. nominees could have been a winner in any other year.

was a very clever campaign. Less traditional are the Halifax TV campaigns, firstly with the Warner Brothers animated characters, and then later on with the Thunderbirds collaboration. This was a great match between Halifax products and the characters it chose to represent it, so it never felt like they were being shoehorned together. The animation was beautifully executed and very loyal to the original look and feel of the TV programmes. The in-jokes were all there and it had great appeal to the market it was targeting. Scooby, The Flintstones and Top Cat were all involved and they all did a great job of bringing a traditionally dull financial product area to life. The judges thought it was clever, relevant and captivating. Equally good was the collaboration of Cadbury Amaze Bites and Absolutely Fabulous. Again the execution was exceptional, particularly when it involved the use of real actors rather than animation (traditionally

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Pinkey’s Pointers

Above: The judging panel said they would love to see more campaigns such as the one from Mail Boxes Etc and Storks. Above middle: The execution of the Amaze Bites and Absolutely Fabulous campaign was exceptional said the judges. Above right: ‘Savers Are Go’ was the tagline for the Halifax and Thunderbirds collaboration.

more difficult to manage). In this case, it was the results that stood out alongside the beautiful creative, resulting in a campaign that looked and felt great, but also delivered results. The Mr Men are past masters in the area of marketing and communications and had two campaigns entered. But the one that caught the judges’ imaginations was the collaboration with Heathrow. There were many elements to the campaign and the judges were particularly impressed with the interactivity which made the campaign so engaging. It was clear that the management of the partnership had been key to the success of this campaign. Of lower profile was the collaboration between Storks and Mailboxes, but no less effective. The use of a licence in this area is quite innovative, and the obvious fit between the nature of the business and the licence gave a result so much more than the sum of its parts. It was an engaging

campaign that delivered against its objectives and showed a significant uplift for the product being promoted. We'd love to see more of this type of campaign in the market. The penultimate campaign is truly something special and was universally liked by the judges. Epic Skeletor was a brilliant self-send up of the Masters of the Universe franchise with Skeletor and He-Man featuring heavily. Very, very funny and so very 'Moneysupermarket'. Results were good and the execution exceptional, bringing a really creative spin to an otherwise dull product area. As one of the judges said “absolutely bloody fantastic”. With campaigns like this to take on you have to say that the winner of the award needed to be good, exceptional in fact. And indeed it was. The Vosene/Trolls collaboration was brilliant and ticked every box on the criteria the judges were looking for. It was creatively exceptional (including bespoke shaped packaging), a great brand fit that was exploited to the full, innovative and integrated, with a flawless execution. All this is true, but it would be no good if the activity wasn't effective and this is where this campaign won out, as the results were truly exceptional. It was a worthy winner. Above left: The Peperami and Angry Birds campaign was beautifully integrated. Far left: The interactivity of Mr Men’s tie up with Heathrow made the campaign very engaging. Left: Top Cat was one of the classic characters featured in Warner Bros. tie up with Halifax.



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91-93 Industry Issue_muk.qxp_NEW LSB 2008 GRID 25/09/2017 13:04 Page 91


The Brexit process has been triggered and negotiations for the UK to leave the EU are underway. But what, if any, difference has it made to the licensing industry? Is UK manufacturing actually benefiting from the current situation and is there such a thing as a ‘Brexit bounce’? LSB asks some industry execs for their views.

Euro zones Left: There will continue to be an advantage for exporters, says David.

“Brexit for us hasn’t currently had any effect. The main consideration is the uncertainty it presents and what the final agreement will be and its effect on trading across the piece. Currently as the Euro is strong against the GBP, we are seeing further opportunity present itself facilitating increased European sales. We are seeing a number of new opportunities developing which is encouraging to overall business, but at this point can’t be sure if it’s the beginnings of some sort of bounce. We are a progressive licensing company with aspirations to grow and our European partners and licensors are supporting our efforts and enquiries based around our offer and reputation in the industry.” Above: Ashley says Fashion Ashley Hammond, head UK is seeing a number of of sales, Fashion UK new opportunities develop. “Clearly the currency decline is impacting those categories who buy in other currencies and sell in US$. Pressure on margins is always going to play a part in licensing arrangements. I think it’s important to look at the wider media business, too. Given the role that TV plays in kids character licensing then the impact on the UK production industry could be significant. Using our series of Dennis & Gnasher Unleashed, the fact that it has been produced solely in the UK is a positive when speaking to European broadcasters as it qualifies as EU content. Who knows whether that will be the case post Brexit. If there is a reduction in the number of UK series being commissioned, and sold internationally then this will in turn reduce the variety of licences available in the market.”

“We haven’t seen any significant changes – in the short-term we’re still trading with our European clients under the same rules and, if anything, the drop in the value of the £pound against the Euro has effectively reduced our prices to them. Within the UK market I sense from talking with other licensors and licensees that economic confidence is slipping a bit as D-Day looms ever nearer. The £pound will probably stay at its lower rate to the Euro so there will continue to be that advantage for exporters, which may outweigh the effect of any tariffs imposed. But if we have to return to the bad old days of needing numerous specialist shipping documents (EUR 1s etc.) to send goods across the Channel to the continent, then I fear for our business prospects and our sanity.”

David Scott, md, Rainbow Productions “Currency has been the biggest change. This has made us invest more in our ranges to offer better value in our products across a diverse number of categories so we can offer full ranges to our customers. Weak currency is great for UK manufacturing, but I'm not sure how Brexit will affect manufacturing until we know the Brexit deal. We are seeing huge growth in Europe because of our range, categories, licences, fantastic distribution and working with incredible partners.” Nikki Samuels, licensing director, Sambro Below: Weak currency is great for UK manufacturing, says Sambro’s Nikki.

Allison Watkins, evp consumer products and TV distribution, Beano Studios

Above: Allison believes we should also look at the wider media business. LICENSING SOURCE BOOK EUROPE 2017


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91-93 Industry Issue_muk.qxp_NEW LSB 2008 GRID 25/09/2017 13:06 Page 93

INDUSTRY ISSUE Right: The cost of products has inevitably risen, says Anthony.

"With regards to Brexit, the pound's value in the world currency market continues to impact a business such as ours as we, like most licensees, import the majority of our range from around the world. The US dollar is the currency of choice for our suppliers and, therefore, the cost of the products have inevitably risen. The market is slowly recovering and there is certainly a lot more optimism than there was 12 months ago. Brexit does also raise the question of those who have taken advantage of the European grey market trade and, therefore, this should be seen as an opportunity for those who take local licences as there maybe some protection from selling out of territory and hiding behind the treaty of Rome. In terms of the licensing agreements, this has affected those in dollars as there has been a greater risk placed on the business due purely to currency." Anthony Duckworth, md, Dreamtex

“So far, the only significant impact from the vote has been a fall in Sterling from circa 1.45 on average in the months prior to the vote to 1.35 at the time of writing. Specifically looking at Bulldog, there has been no real impact from Brexit – over the years, our biggest clients have always come from outside the EU so the opportunity for the UK to consider trade agreements with those territories, without fearing the veto of the Walloonians et al, might provide the opportunity for preferential trading conditions. When Brexit happens, there’s a possibility that the UK will no longer be party to the EU Community Trademark scheme. Assuming we are not part of that agreement, brand owners will need to ensure their marks are protected with UK-specific TMs. PanEuro (as we currently know that collection of territories) agreements will need to ensure each country is listed separately to be enforceable. Depending on the outcome of negotiations over the next 12 months or so, the biggest possible change to agreements could be the opportunity for licensors to enforce territorial restrictions.”

Rob Corney, md, Bulldog Licensing

Right: The only significant impact so far has been the fall in Sterling, says Rob.

Right: Brexit is so far very positive for Danilo, says Laurence.

“Imported goods – produced in Europe and the Far East - are now costing 10-15% more and these costs have to be passed on to retailers. We’ve swallowed some of the costs, but the business has to stay profitable. The landscape is changing – licensees costs are up, retailers costs are up, wages and rates have gone up – we all need to work together. Personally I would have been happy to stay in Europe, but we have to live with it. We have to make it work and at Danilo we are seeing this as an opportunity to continue to grow our business. We are already experiencing increased sales in Europe and Rest of World this year; we’re not complacent and our business is thriving. We are continuing to work with a variety of excellent brands and growing our portfolio, under an exciting new team at Danilo and delivering product innovation, excellent award winning designs, and focusing on calendars, diaries, greeting cards and giftwrap products. We are focusing firmly on our business and continuing to grow this and Brexit is so far very positive for Danilo.”

Laurence Prince, Danilo Right: Phil accepts that licensing agreements will have to be broader in the territories covered.

“Brexit has been looming for our business for over a year, with various politicians and think tanks giving widely different views on the effect they expect to the economy. For us, at this stage, very little has changed; yes we are starting to make plans, but with little detail on how we deal with borders and trade it is difficult to put any solid plans in place. We accept that licence agreements will have to be broader in the territories covered and we are working towards that goal. However, without knowing if we face tariffs and the effect they could make to business it is hard to access the true impact Brexit could have. It is a concern, this uncertainty, but with the pound being so weak, we are seeing increase in business with Europe, not so much bounce, just practicality of cost price.” Phil King, md, Trademark Products LICENSING SOURCE BOOK EUROPE 2017


94-95_David Riley_NEW LSB 2008 GRID 16/09/2017 11:14 Page 94

Riley’s Chapter and Verse

Children’s magazines appear to be a bright spot in the otherwise slightly grey wider magazine market, with growth having been consistent now for five years. So why is the sector continuing to thrive and what’s coming up to make sure the level of buoyancy continues? David Riley asks some category experts.

Prints charming S

o what’s been happening in the children’s magazine market? Who are the major players and what are the trends? Well, given that I’m writing this on a soggy and windy day in July, the year is still an open book (or magazine?). It might feel as if the year is coming to an end, but in truth it’s still all to play for. That being said it looks as if value sales of kid’s magazines are continuing to grow, in stark contrast to the wider Egmont is launching DC Super Hero Girls and the magazine market which is official Minecraft pretty asthmatic. The growth magazine. isn’t huge, but it’s there and it’s been consistent for the last five years. Hurrah! Kid’s magazines are categorised into four sectors: Preschool, Primary Girls, Primary Boys and Preteen. Preschool is about 40% of the market, with primary girls and boys equating to a further 50% between them (girls being slightly more significant than boys). Preteen is a small sector and a not too healthy one either. The biggest publishers are Egmont, Immediate Media and Redan, but DC Thomson, Panini, Kennedy and Signature all have significant market shares. Why have children’s magazines continued to



thrive? Almost certainly it’s because of the unique blend of characteristics that make a magazine. Parents like magazines because of the stories and activities which help in their child’s development; children love the connection with their favourite toy, game, TV or movie brands… and, of course, they love the free gifts. As Siobhan Galvin, commercial director of magazines at Egmont, says: “Magazines are not seen as a purist read, and not as a toy – they are a hybrid product that combines entertainment and fun with reading and learning benefits.” However, if you ever needed evidence of the dominance (I nearly said stranglehold) of a handful of big IP owners and platforms over the hearts and minds of UK children, then look no further than magazines. In preschool the biggest brands by far are CBeebies, Peppa Pig, PAW Patrol and Thomas. Primary Girls is led by Disney Frozen, and for Primary Boys it’s LEGO, Star Wars and Beano. eOne, Disney, Mattel, Nickelodeon, LEGO and BBC are hugely powerful, and it takes a pretty extraordinary new property to break into the sector. It’s not that there haven’t been attempts to launch new brands over recent years, because

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Riley’s Chapter and Verse Left: Egmont’s Siobhan Galvin says it is important to work closely with licensors to get the timing of new launches right. Below: DC Thomson’s Maria Welch says the licence acts as the base to produce engaging content.

Second, one shots and compilation there have. But new magazines become more and more launches are very important for showcasing new or expensive, especially smaller properties. Third, IP which when they don’t work! connects with consumers through digital It doesn’t make it media has a far greater chance of easier to see that the shouldering to the front. Publishers and pyramid is getting narrower at the top. retailers love the idea of a pre-existing fan Pyramid? Maybe a better shape would base. Fourth, the covermount. Loved by be a tadpole – with a big head and a children (and sometimes cursed by long, skinny tail. The point is that the parents) the covermount has always been gap between the big successes and all important to sales… but in recent years the rest has never seemed wider. we’ve seen extraordinarily eye-catching gifts. Here’s Egmont’s Siobhan again: Emily Bell, licensing director at preschool “There were 53% more launches in 2016 versus specialist Redan, explains: “The preschool 2011, and 42% more closures. With more and magazine market is still going strong, increasing more new launches, the rate of churn increases, by 5.8% last year, and competition for shelf space putting ever more pressure on shelf space. It really and access to the hottest characters is fierce. We is important for us to work in partnership with are finding that the traditional route of looking to licensors to ensure we get the timing right on new broadcast for licences is changing fast, with launches and optimise the opportunity at retail. internet and social media stars and characters She continues: “We’ve also seen ever greater beginning to attract huge fan bases. fragmentation, with average issue sales declining. “It may be a robust market but it is also a fickle In 2016 only 11% of titles sold 40,000 copies or one with more launches and closures than any above. In order to drive continued value growth, other sector. Key to making each magazine stand our strategy is to focus on investing on fewer high out is the covermount gift. While children do priced issues, offering exceptional value to the show some brand loyalty, they can always be consumer and retaining their prominence at swayed by an impressive free gift,” Emily retail.” continues, “and we have So concentration leads to further certainly seen an increase concentration. The more the market is in publishers’ covermount squeezed by the big brands, the budgets and it’s becoming greater the likelihood that some commonplace to see a publishers at least will concentrate on magazine’s entire front big brands. But there are other cover and logo completely obvious outcomes of this pressure. covered up by a gift.” First, a clear appreciation of the need I’m looking forward to the for editorial and design quality. next few months, because Engaging characters, good storylines, Above: The World of Dinosaur Roar is a there is some terrific activity strong graphics will all help establish a new launch from Redan Publishing. Above right: 2017 is a big year for the being planned. 2017 is a big magazine – and a licensor which supports Beano, both as a comic and as a brand. year for Beano both as a this with a good style guide, plenty of assets comic and as a brand – with a new TV series and efficient approvals will give its brand an edge. hitting the screens soon. Redan brings out one Here’s Maria Welch, md of DC Thomson shots for Dinosaur Roar and Paddington in its Magazines: “We look for something that ‘sticks’ Bag-o-Fun title, and Egmont launches two big with kids. It can be character, narrative or a tactile titles - DC Super Hero Girls plus the official attachment, but the licence should give us the Minecraft magazine. These are just a taster of base to produce engaging content that leaps off titles that should make up a cracking year. the page. I’m particularly proud of the care and attention we give to our editorial content, acting Copyright © David Riley, David Riley Consulting Limited. David is an independent publishing and licensing consultant and agent specialising in book as a conduit to literacy for children, fuelling young and magazine publishing. Contact him at for independent support and advice. imaginations and inspiring creativity.” LICENSING SOURCE BOOK EUROPE 2017








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Below: New Miffy girls PJs.


Baby Talk When it comes to the newest and tiniest customers, there’s nothing hush-hush about the clamour of action in the nursery sector.

Miffy Adventures In 2018

Miffy, the cute white bunny created by the late Dick Bruna, has been a firm favourite in the nursery arena for decades and her popularity looks set to continue thanks to exciting plans for the brand in 2018. In babywear, Miffy is attracting major international partners with current collections in C&A and H&M. New arrivals in the UK next year include babywear from Paul Dennicci, nursery plush from Rainbow Designs and a collaboration with high-end babywear company, Tobias and the Bear. Miffy is embarking on some exciting new TV adventures too, with the delivery of brand new series of Miffy’s Adventure’s - Big and Small. Featuring more elaborate props and stories set in all seasons, series three promises to continue the show’s enormous success. The brand will be showcased on stand F30 at Brand Licensing Europe.

Cashmere Babywear From Smiley

Above: New Smiley cashmere kidswear from Olivier Baby.

New Disney Lines From Baby Gap Baby Gap has utilised social media to promote a new range of super-cute bodysuits featuring characters such as Snow White, Doc, Dopey and Sleepy. Other products in the range include a footed one-piece, kanga pants, a ruffle top, jersey leggings, raglan pullover, sweater tights, a sweater one piece and socks. The range is a continuation of Baby Gap’s successful relationship with Disney.

The Original Smiley brand has teamed up with baby boutique Olivier Baby for a new collection of high-end cashmere kidswear, made of 100% cashmere wool and designed for babies and children up to the age of 12. The range launched recently at Playtime Paris and is due to appear in numerous boutique stores across London later this year. Smiley ceo Nicolas Loufrani said: “Smiley loves to collaborate with premium brands that stand for quality. Olivier Baby is famous for their beautiful cashmere jumpers worn by the British royal family babies and we are delighted to have co-created this beautiful, warm and soft range of jumpers with them.”

Ellen DeGeneres Aims For Babies The ED fashion line by Ellen DeGeneres has launched a baby collection which includes bedding, bibs, bath, blankets, apparel, swaddles, furniture and apparel. The range encompasses her signature branding which focuses on positivity with slogans such as ‘Love’, ‘Kind’ and ‘I Can and I Will’ featuring across the range.

Below: Social media helped spread the word on these new bodysuits from Baby Gap.



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Preschool Marketing

Perfect partners From Victoria Beckham paying homage to Mummy Pig on Instagram through to tie-ups with charities and healthy lifestyle associations, promotional partnerships and celebrity endorsements have further enhanced Peppa Pig’s awareness and given fans new ways to engage. LSB chats to eOne’s Rebecca Harvey to find out more. Right: Move with Peppa is a long-term initiative which has expanded year on year and is now in 47 locations.


or a well-known brand, a good promotional partnership or celebrity endorsement can go a long way. The right ones can enhance a property’s existing positive messages with parents and families, as well as further growing its fan base. Plus they can also raise valuable funds for charities. Over the years, eOne has aligned Peppa Pig with a number of promotional partners to help sustain excitement in the brand and offer fans new ways to engage with it. “The core messages of friendship, sharing, helping and family will continue to be at the heart of what we do and, therefore, the heart of our promotional partnership plans,� Rebecca Harvey, eOne’s head of global marketing, explains to LSB. “Given the age of our preschool audience we look for promotional partners that reflect a wholesome family image and that share our values and goals.�



Tommy’s is the longest charity partner for Peppa Pig, with the relationship dating back to 2006. Since then, eOne has helped to raise over ÂŁ4m. “Peppa is at the heart of many of Tommy’s fundraising efforts including the bi-annual Peppa’s Splashathon. As well as being very important to the Peppa brand, our work with Tommy’s has helped us reach other retail and nursery partners such as Tumbletots, Waterbabies, babyballet and national retail chains.â€? Recent activity such as the babyballet Danceathon has proved so successful – generating ÂŁ371,152 in one week – that it will now be extended to become   

  a bi-annual fundraiser,

  alternating with the

 Splashathon.    New partnerships 

    include Save the Children, which launched a Muddy Puddles Walk last




              !"  #$$%




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Left: There has also been overseas activity, including a ‘Five a Day with Peppa’ campaign in Spain, while in Australia Peppa was the official ambassador of the Cancer Council charity.

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Preschool Marketing

The health connection

Rebecca explains that it is vital to eOne that all partnerships with Peppa Pig reinforce a positive, healthy lifestyle. She explains: “Peppa’s love for muddy puddles has helped many health and fitness initiatives get off the ground. As well as activities like the Muddy Puddles Walks and Danceathons mentioned previously, there are long-term initiatives such as Move with Peppa, a licensing deal with tumuv, which produces Peppa-themed movement and dance classes across the UK. “These have expanded year on year and are now in 47 locations.”

spring with over 7,000 nurseries and families taking part and raising over £225,000. The charity also included Daddy Pig in its popular Den Day campaign. eOne is now discussing how to extend the Muddy Puddles Walk so that it becomes an annual event. eOne also joined forces with Book Trust on a Bath, Book, Bed campaign with parenting nanny Jo Frost, while the fast growing PJ Masks has become the face of the Youth Sports Trust’s National School Sports Week, helping to launch the ‘Power of 3’ drive to encourage kids to do 30 minutes of activity a day. There’s also lots of activity overseas – in Australia, Peppa was the official ambassador of the Cancer Council charity; in Spain, ‘Five a Day with Peppa’ helped promote healthy eating; while in the US, eOne worked with the Mess Fest with Muddy Puddles Project for paediatric cancer research. The company has also been involved with children’s projects in Brazil, Mexico, Greece and Hong Kong. And then there are the celebrity endorsements, and Peppa has certainly attracted an A-list following. “By harnessing celebrity power we can benefit from social media exposure for our

Below and below left: Victoria and David Beckham posted these on their Instagram accounts. Bottom: Andy Murray was lucky enough to receive a good luck message from Peppa ahead of Wimbledon earlier this year.

brands and the halo effect this has on sales, retail confidence and the sense of being on trend,” explains Rebecca. Andy Murray was lucky enough to receive a message from Peppa (Harley Bird) before Wimbledon, which was broadcast on the Today programme and subsequently mentioned in a BBC interview and picked up by the press. Andy also posted it on his Facebook page (which has 3.7 million followers) and it got 19k likes and 751 shares. Peppa also has the Beckham family seal of approval, with Victoria sharing an Instagram post from Peppa Pig Live, while in the US, celebrities signed Peppa goodies for charity which were then auctioned on eBay with the likes of Liv Tyler and Kristen Bell posting images on social media. “Endorsement by celebrity is a subtle but effective means of reaching consumers,” Rebecca concludes. “For a brand like Peppa, it shows how the brand continues to resonate with each new generation of preschoolers coming through. The very strong love that children have for Peppa means that the brand becomes all consuming for the family around them – it’s typical for the whole family to feel a very strong connection with the show and the characters, and this is the perfect condition for celebrity endorsement.”



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State of the nation: Preschool

Tot stars The preschool sector continues to be one of the most competitive in the licensing space, with new arrivals, product launches, experiential initiatives and marketing campaigns aplenty. LSB takes a look at some of the most recent happenings.

Clangers promotes kindness

Coolabi’s Clangers brand has teamed with National Day Nurseries Association to bring thoughts about kindness to young children and their families. The month-long programme – which runs until October 22 – features a number of activities with topics focusing on kindness to each other, the environment, our community and ourselves (physical and mental). The partnership with NDNA follows a piece of research commissioned by Clangers which asked 1,400 parents of 2-6 year olds how they teach their children to be kind. The study, carried out by One Poll, found that 30% of UK parents try to nurture kindness in their children from birth, 32% begin at age one, a quarter wait until age two, and only 13% wait until their child is three or above before trying to instil kindness. Meaning the average age children start to be taught kindness is 1.25.



Above: Go Jetters has been a hit in classrooms.

Go Jetters zooms into schools

It took less than 24 hours for BBC Worldwide to attract signups from 200 primary schools in Great Britain for its new schools’ initiative – an on-the-ground campaign based on characters and geography themes from the popular CBeebies series, Go Jetters. Targeting primary schools nationwide, BBC Worldwide aims to bring the values and educational entertainment of Go Jetters to the classroom with specially-created packs of materials to help teachers plan lessons around a selection of geographybased activities from Go Jetters. The exclusive packs were delivered to coincide with the start of the new school year, and include books for the school library, magazines and DVDs for every Year One child, a poster, a jigsaw and funky fact files. Also included is a class ‘Ubercorn’ mascot with travel journal for the children to complete as a show and tell activity, a competition for each class to design their own new local landmark and a take-home colouring competition.

Super Wings flies into retail

Below: The World Airport play-set is the hero item in the Super Wings toy line.

It’s been a busy summer for Alpha Animation & Toys, with its preschool show Super Wings landing in stores and also finding a new licensing agent. The new toy collection includes over ten different product lines featuring Jett and his friends. The hero line is the World Airport play-set which includes electronic sounds and lights, plus mini transforming characters, Jett and Donnie. On the back of strong TV viewing figures – the series launched on Cartoonito earlier this year - and toy sales, Alpha Animation has appointed Rockpool Licensing to expand the consumer products range. Priority categories for development will include publishing, apparel, plush toys and stationery.

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State of the nation: Preschool

Sutikki adds Moon and Me partners

Sutikki has confirmed a raft of licensees for the eagerly anticipated Moon and Me – the new preschool show from Andrew Davenport. Redan, Immediate Media, Danilo, Amscan, Jumbo Games, Blueprint and Paper Projects will be joining global partners Hasbro (toy) and Scholastic (publishing). In addition, Cube has signed up for mobile games and apps; Spearmark will be creating lunchware, drinkware and tableware; Dreamtex is on board for licensed textiles and homewares; Kinnerton will produce seasonal and year-round confectionery; and Kokomo has signed for health, beauty and bespoke dental lines. Stephen Gould, Sutikki’s territory head for UK and EMEA, said: “We continue to partner with best-in-class licensees as we prepare for a thoughtful launch of Moon and Me consumer products in the UK in 2018. Excitement about this brand only continues to further build and grow amongst the licensing trade.”

DHX grows global live events business

Below: DHX preschool brands are set for growth with MEI.

DHX Brands is boosting the consumer-facing presence of its flagship preschool brands Teletubbies, In the Night Garden and Twirlywoos globally, licensing non-ticketed events rights to Millennium Entertainment International for South East Asia and the Middle East. Under the new deal, MEI will plan and manage all costume character appearances, 20-minute shows and immersive mall activations for all three brands in Hong Kong, Indonesia, Malaysia, Singapore, Philippines, Turkey, UAE, Qatar, Bahrain, Kuwait, Egypt, Oman and Saudi Arabia. Danielle Tanton, live events and attractions manager at DHX Brands, said: “Strong live events are essential to building and growing a relevant consumer-facing presence with the preschool demographic.”

Growth for Dinosaur Roar

Macmillan Children’s Books has launched the first books for the The World of Dinosaur Roar property. The official publishing partner for the brand – which is owned by Nurture Rights and produced in association with the Natural History Museum – Macmillan invested in an extensive ad campaign on a number of London buses showcasing the first four books. The launch of the books followed the signing of Golden Bear as master toy licensee, while Bulldog Licensing is also on board. Above: Macmillan took over London buses to mark the launch of the first four books.

Above: The initial licensee roster for Andrew Davenport’s new show is looking healthy.

Larkshead Media does its sums

Larkshead Media has been appointed to manage the UK licensing programme for CBeebies show, Numberblocks. The show and maths brand uses humour, inventive animation, characters and engaging storylines to teach children under the age of six how to count, add and understand how numbers really work. Initial target categories for the property will include toys, jigsaws, games, cards, publishing and apparel. Partnerships and promotions with educational groups are also seen as key opportunities. Larkshead Media will launch the licensing campaign officially at the Blue Zoo Animation stand (F14) during this year’s Brand Licensing Europe. Above: Numberblocks is the brainchild of creator Joe Elliot and Blue Zoo Animation Studio.

Nickelodeon launches Nella app Nickelodeon has launched an exclusive app for Nella the Princess Knight. Nella the Princess Knight: Kingdom Adventures features a suite of games based on social-emotional lessons taught in the series. Kate Sils, vp multiplatform and brand engagement, Nickelodeon International, Above: The new Nella app said: “We put kids first in features games based on social-emotional lessons. everything we do at Nickelodeon, and want our characters to serve as role models that help empower kids everywhere to remember they are important, valued and can take on anything while having fun doing so.” LICENSING SOURCE BOOK EUROPE 2017


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Face to Face: …It's A Bing Thing!

Bringing Up Bing Below: Three-year-old Bing and his endlessly patient carer Flop mirror the lives of their audience. Bottom: This interactive toilet training plush from Fisher-Price comes complete with flushing toilet.

With children relating to our eponymous hero's everyday adventures and parents desperately channelling Flop's (seemingly endless) patience it seems that everyone can relate to CBeebies' newest preschool classic. LSB speaks to the team at Acamar Films to find out more about relative newcomer Bing.


reatively adapted from the muchloved books by author Ted Dewan, Bing is an award-winning TV animation that gives an honest portrayal of the highs and lows of preschool life. Series one launched on CBeebies in 2014, with all 78 seven-minute episodes carefully produced for a gender-neutral preschool audience. Three years down the line, the show can be seen in 27 countries worldwide, airs a number of times each day on CBeebies and is the number one preschool show on BBC iPlayer.

Below: The range of Bing books from HarperCollins includes The Big, Big Bing Book.

“Having a trusted and respected partner such as CBeebies has certainly been a major factor in establishing Bing as an evergreen proposition,” explains Ashley O’Kane, director of sales and marketing at Acamar Films. “The show's popularity is testament to the fact that it connects with all preschoolers and the grown-ups in their lives, regardless of language and culture.“ Acamar Films acts independently as a licensor, both in its thinking and in its approach to developing IP. “We do things differently to other licensors,” continues Ashley, “and like to challenge the status quo in the way that things are done. It's clearly a model that works, as Bing has become a well-established brand within the preschool market in an impressively short time. “We know preschool brands usually take a little while to find their way into the hearts of the audience,” agrees Lee Harris, Acamar's head of marketing, “but we’ve been

The Parent's Perspective

“For parents, the stories in Bing provide guidance in how to navigate a number of social and emotional scenarios that occur in a preschooler's everyday life. Grown-ups are also very engaged with our Bing content and products at every touch point. And it helps that they have a lot of love for Flop!”


Bethan Garton, head of licensing, Acamar Films LICENSING SOURCE BOOK EUROPE 2017

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Face to Face: …It's A Bing Thing!

Social Stuff

“Acamar has grown its social media community organically and the Bing community is highly engaged – we now have over 85,000 followers. We ensure that the content created to drive awareness of Bing is translated for key territories. We also feel it is important to respond to adults who want to know where to buy Bing things as well as supplying content for their little ones. We believe that every post, every Bing fan photo and every 3am comment from a frazzled parent is important and deserves a response.”

Lee Harris, head of marketing, Acamar Films

delighted with how quickly Bing has nestled his way Inset: Interactive into children's everyday lives.” experiences are an Licensing is an essential part of any successful important part of the plan. preschool brand and Bing already boasts over 20 UK licensees (it ranks in the top five preschool brands) and a growing international licensing programme. retailers,” adds Bethan, who is keen to highlight the “Design and quality are key to Bing product importance Acamar places on building relationships development,” says Bethan Garton, head of licensing. with its partners in the long-term. “It is absolutely key “We know that parents want to connect with their for Bing's long-term success,” she explains. “We need children emotionally, and we help them do that. But to collaborate with both our licensees and our aim is also to support parents, through retailers to ensure that there is more to our a rich range of high-quality products, programme than just listings.” with the core issues like potty training This summer saw Acamar launching a and bedtime struggles – issues which hugely successful retail mall tour in have always been there and will partnership with Rainbow Productions, The never go away.” Entertainer and Toys R Us. Going into 2018, a Part of Bing's universal appeal is that key focus will be on building on its already parents and their preschoolers are all solid relationships with Amazon, Argos and dealing with the same issues, explains Sainsburys and expanding its softlines Bethan. “This has given us, and our partnership with Tesco. international licensing agents, the Next year holds a lot of promise, with new opportunity to create a wide and varied partnerships in the pipeline, extensive plans licensing programme.” Above: Pyjama sets from Global partner Fisher-Price has Aykroyds have been well for digital expansion and the launch of a touring live received at retail. entertainment show, following on from the success of recently renewed its contract, while the CBeebies Land Hotel partnership. The live show, HarperCollins is finalising a number of international will see Bing touring theatre venues around the UK publishing programmes. “Their success in the UK is throughout 2018 and beyond, offering another way something we are seeing in other markets,” Bethan for little ones to engage with Bing. continues. “In 2018 we will be focusing on Being part of a passionate team committed to expanding our presence in European markets with working with content partners, licensees and agents new licensees to compliment these master toy and to ensure Bing’s long-term and publishing ranges.” global potential as an evergreen The last year has also seen a real focus on apparel in property. It's a Bing thing! the UK with TDP Aykroyds leading the way with Bing pyjamas across multiple retailers. “On the back of A Multi-Platform Property the successful pyjama “We’re well aware of the fast moving shift in the ways that preschoolers are watching content – on the move as well as launches we also launched snuggled up on the sofa – and so we are ensuring that we can offer an enhanced our first daywear items in multi-platform presence, whether that be linear broadcast, an SVOD platform, YouTube August with more apparel or a combination of all three. YouTube is a big focus for us and we will be creating more bespoke content in addition to our TV episodes. Amazon Prime (UK, Germany) and categories launching over YouTube channel launches are also coming in Q4 2017 (UK, Spain, Poland).” the next few months to an Ashley O’Kane, director of sales and marketing, Acamar Films expanded number of LICENSING SOURCE BOOK EUROPE 2017


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State Of The Nation: Schoolers

Playground Antics The schoolers demographic may be wide, so it stands to reason that the activity in this sector is equally as broad.

Christmas Comes Early

New festive themed home textile collections are proving to be a great success for Dreamtex. With Christmas just around the corner, the company is already celebrating with the successful launch of three Christmas themed collections based on the Elf on the Shelf, The Grinch and the increasingly popular Emoji brand. The Emoji range features a fun collection of holiday icons in singles and doubles in easy-care poly-cotton. Meanwhile, Whoville’s grumpy recluse has inspired two designs - the classic red and green ’12 Days of Christmas’ for general release and retailer exclusive ’Merry Grinchmas’ both in singles and doubles, with co-ordinating thick luxury fleece blanket. The Elf on the Shelf collection includes soft 100% brushed cotton duvet sets in junior, single and double sizes as well as soft coral fleece blankets. “Although the UK has seen a surge in popularity in recent years for holiday themed merchandise such as Christmas jumpers, it’s never really been done on children’s licensed bedding before,” said



Inset: Elf on the Shelf textiles launch from Dreamtex.

Anthony Duckworth, md of Dreamtex. “We started developing the idea last year and decided to dip our toes in the water with three key licences and have been genuinely surprised by the response from retail which has been amazing. The demand for festive themed bedrooms has really taken off and we are already developing new collections for 2018.”

A Savvy Move

DHX Media and YouTube have teamed up to release We Are Savvy – a magazine-style series featuring engaging segments about music, fashion, dance and DIY – on YouTube Red. Each half-hour episode explores a broad range of topics ranging from handy DIYs and life hacks, to inspiring peer profiles and celebrity interviews including singer Alessia Cara, Nashville stars Lennon and Maisy, Supermodel Coco Rocha, and more. Below: We Are Savvy launches on YouTube.

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State Of The Nation: Schoolers

A Valiant Attempt by Rocket

Rocket Licensing has been appointed by Valiant to manage the UK licensing for its portfolio of multimillion-selling comic book titles and graphic novels. Founded in 1989 and relaunched in 2012, the company has built up a strong slate of titles created by a talented and respected team of writers and artists that have also laid the foundations for a number of movies soon to be in production. Rocket Licensing takes on the Valiant UK licensing role at an exciting time, as the development of the Valiant Universe takes a further step into a new medium. A fivepicture deal recently signed with Sony Pictures is about to bring such enormously successful characters as Bloodshot, a former soldier with powers of indestructibility and regeneration; Harbinger, a group of teenage super-powered outcasts; and Faith, a comic-book-fan-turned-superhero, to the screen. In the US, the fast-growing entertainment brand is already making an impact in the licensing arena through partnerships in apparel, accessories, homeware, toys and games and video games aimed at tweens, teens and young adults. Rocket intends to focus on these categories in the first phase of licensing. Above: Valiant blasts off with Rocket.

Roald Dahl Gets Appy The Roald Dahl Literary Estate has announced a partnership with IconLogin, to create a number of Roald Dahl branded Lock Screen Apps. The picture password based Android app uses Above: Roald Dahl screen lock apps launched by IconLogin. Sir Quentin Blake’s iconic illustrations from some of Roald Dahl’s greatest children’s stories and launched on the Google Play Store for Android users on September 1.

A Web of Dreams

Character World has launched an exclusive Ultimate Spider-man range to coincide with the release of the latest Spider-Man movie, Spider-Man: Homecoming. The Manchester-based textiles business has designed and produced a full Ultimate Spider-Man range, including duvets and cushions in a variety of designs, as well as a fleece blanket, bean bag, curtains and rug. The new range is available across the UK in retailers and online. Right: Character World swings into action with Spiderman.

Popeye Flexes Muscles in Italy

RCS Mediagroup in Italy has launched the first of a 30-part Popeye comic album series. The comic albums will be published as purchase-withpurchase inserts to La Gazzetta dello Sport, Italy’s leading source of sports news and, with nearly four million readers, the most-read daily newspaper in Italy. The full colour series is the first Italian retrospective in decades of all the Popeye comics drawn by E. C. Segar, creator of Popeye. The licensing deal was brokered by King Features’ Italian agent, Premium Licensing. Left: New comic album series launches in Italy for Popeye.

Bulldog Attax Bulldog Licensing has signed an agreement to represent Topps property Match Attax, the trading card game that is the UK’s number one children’s football brand. Targeted at boys aged 6 to 13 and girls aged 9 to 12, Match Attax is the best-selling sport trading card game series the world has ever seen. New card releases take place three times throughout the football season and fans use their collection to play a card game version of football, using the defence and attack statistics on the cards. Nearly half of all boys in the UK collect Match Attax. During the last football season, a Match Attax pack was bought on average every 1.2 seconds, through 46,000 outlets – with parents accounting for 74% of all purchases. Live LICENSING SOURCE BOOK EUROPE 2017


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State Of The Nation: Schoolers

swapping events are held across the country, while the brand’s online presence has over 600,000 Above: Bulldog signs registered users and is the 9th Match Attax. most visited boys site in the UK. Bulldog’s initial focus is on products such as apparel, accessories, stationery and gift, with first merchandise predicted to hit retail from spring 2018.

Christmas Hits With Harry Potter

Warner Bros. Consumer Products and GES, producers of the internationally touring exhibition Harry Potter: The Exhibition, have created the newest Harry Potter-themed environment, with a holiday twist, Christmas in the Wizarding World. Launching in autumn in selected shopping venues, Christmas in the Wizarding World will feature beautifully crafted settings and showcase unique experiences. It will be reminiscent of the setting and atmosphere of a wintry Hogsmeade village, complete with a wand shop, ornate window displays and interactive elements that are sure to be a hit with Harry Potter fans.

A Hairy Experience

Above: Metrostar signs Hairy Maclary.

Hairy Maclary (of Donaldson’s Dairy fame) will be joining the property slate of Metrostar for UK licensing. The books, which are written by New Zealand author Lynley Dodd and managed by Penguin Random House Australia, have been family favourites for over 30 years. There is already a UK stage show, produced by Nonsense Room and licensed product is doing well in Australia and New Zealand. In the UK, Metrostar will target Hairy Maclary & Friends at the baby market in apparel, soft toys, puzzles, melamine, greetings, homewares and baby gift.



London Calling For Mr Bean Endemol Shine Group, the Mayor of London’s official promotional agency London & Partners and entertainment and marketing platform Pointvoucher have partnered to design and market a mobile game to attract UK and international visitors to the city. Play London with Mr Bean is an interactive mobile Match-3 game with geo-location features, starring an animated Mr Bean character visiting scores of tourist attractions in central and outer London. Launching later this year on iOS and Android the game will engage with visitors to the city and help them discover London’s hidden tourist gems, and the city’s cultural and foodie highlights. It will feature hidden treasures and great offers that can be found all over the city. Left: Mr Bean to star in London promotional game.

A Sweet Stationery Launch

Blonde Sheep Licensing has signed a new deal with stationery expert, IG Design Group, and iconic confectionery specialists, Swizzels Matlow. IG Design Group will design and distribute a stationery collection featuring beloved British brands such as Love Hearts, Drumsticks, Refreshers, Parma Violets, Rainbow Drops and Fizzers from the UK’s largest family owned confectionery manufacturer, Swizzels. The three-year deal with IG Design Group is for all stationery including filled stationery backpacks, ring binders, stickers, pens, pencil cases, as well as much more. The collection is due to launch in spring 2018 and will target tween and teen boys and girls. Below: IG Design Group to produce Swizzels Matlow stationery.

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State Of The Nation: Schoolers

Doctors’ Orders

Hot on the heels of the news that Jodie Whittaker will be the Thirteenth Doctor, BBC Worldwide has renewed Character Options’ UK master toy licensee for Doctor Who. Character Options has held the master toy licence for Doctor Who since the show's 2005 relaunch. In the last 12 years the partnership has seen over ten million action figures and almost five million sonic screwdrivers sold. The deal will see the development of new products featuring the Twelfth Doctor, Peter Capaldi, and new items are expected to hit the shops later this year, with Thirteenth Doctor product becoming available in autumn 2018. Right: Character Options renews deal for Doctor Who.

Right: LEGO incarnations of Roald Dahl’s child characters sprung up around the country.

News In Brief

l Egmont has added the Pokémon brand to its slate of annuals this year, securing the rights for the UK and Eire. The title will include the Alola to New Adventure story, puzzles, challenges, statistics and facts to help fans decide which Pokémon will help them to win their next battle.

LEGO Partners With Dahl The Roald Dahl Literary Estate partnered with LEGO in celebration of Roald Dahl Day on September 13. Thanks to the unique collaboration, Roald Dahl’s young character heroes sprung from the pages of the stories and travelled to locations around the UK. Child-sized LEGO builds of six of Roald Dahl iconic heroes appeared at various locations across the UK. Willy Wonka’s successor, Charlie was at Manchester Central Library; Anarchic inventor, George was sited at Nottingham Station; the endearing rule-breaker, Matilda was at home in The Cambridge Theatre; adventurous James was holding the fort at Cardiff Castle and brave Sophie from The BFG was at The Giant’s Causeway in Northern Ireland. September also witnessed the introduction of a new Roald Dahl hero, Billy. Billy is the intrepid hero of Roald Dahl’s very last book Billy and the Minpins and was the last character to be reproduced in LEGO.

l Rovio Entertainment’s Hatchlings are to make their mobile game debut in Rovio’s latest Angry Birds release. Angry Birds Match is a spin on the match 3 puzzle games with the emphasis on discovering the Hatchlings and dressing them up in stylish party outfits. l Jelly Belly has launched a new collection of jelly bean bags adorned with a trio of DC Super Heroes. Available in 60g and 28g, the new bags feature Batman, Superman and Wonder Woman. l Coolabi is extending the Beast Quest IP into the video games world, teaming up with Maximum Games for a new console game based on the brand. The action adventure title with RPG elements will launch at the end of October for PlayStation 4, Xbox One and Windows PC and will be developed by Torus Games. Above: The Hatchlings are the stars of Angry Birds Match. Right: The Beast Quest IP moves into the console games space.




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FACE TO FACE WITH: SPIN MASTER Inset: PAW Patrol is the jewel in Spin Master’s property crown. Bottom: Partnering with other IP owners is important to Spin Master, says licensing director for Europe, Anna Hewitt.

Spin Master is a global children’s entertainment company with a diversified portfolio of innovative toys, games, products, brands and entertainment properties. It is making significant progress on the licensing side with launches such as Hatchimals and evergreen properties like PAW Patrol and most recently Rusty Rivets. LSB quizzed licensing director for Europe, Anna Hewitt, on how you can continue to push the boundaries of fun and innovation.

Hatching Success A

nna Hewitt, who joined Spin Master last year as licensing director for Europe, believes her previous licensing experience working at BBC Worldwide, Coolabi and latterly at Walker Books has been invaluable to her new role. “Changing sides has been incredibly interesting as, naturally, I joined Spin Master with a licensor’s perspective,” she explains. “I think understanding what information licensors need and want from a toy partner has been incredibly helpful in developing my role here at Spin Master.” The jewel in Spin Master’s property crown is undoubtedly PAW Patrol, having made its UK debut on Nick Jr in November 2013. PAW Patrol is produced by Spin Master’s



Entertainment group and continues to be Nick Jr’s number one preschool series. “Kids love bringing the fun and adventures to life which has seen commercial success for our toys and our licensee partnerships,” says Anna. Anna describes PAW Patrol as an “evergreen global property” so why has this property secured breakthrough where so many other brands struggle? “Strong storytelling is at the core of every episode we produce,” she says. “Kids take to heart the stories they see and they learn from them, so we want to make sure what they see is both entertaining and positive. PAW Patrol appeals universally as these pups are all about collaboration,

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Right: Penguin was one of the first licensees on board for Hatchimals.


doing what’s right and celebrating everyone’s individuality. “There’s also a strong collaboration between Spin Master’s entertainment group and the toy team. The entertainment team focuses on storytelling for TV and the toy team focuses on storytelling through play both benefit the story and help kids live the world of PAW Patrol. “ board for Hatchimals with a The close working relationship with mix of fiction, activity books and a collector’s Nickelodeon is continuing with Rusty Rivets which guide – in fact in summer 2016, even before the toy has got off to a strong start on air. “We have a had launched. great relationship with the Nickelodeon team; they Earlier this year Spin Master appointed CPLG to have been fantastic partners to us,” she reveals. manage the licensing programme The plan is for Spin Master to across the EMEA region. CPLG will launch its toy range in spring Third party partnerships “Partnering with other IP owners is very be focused on expanding the 2018. “We’re incredibly important to us – not just in master toy but brand into new product categories excited about the toys; the also in other categories such as games and including apparel, home, product development team puzzles, activities, as well as outdoor and stationery, food and health has developed a truly unique water toys,” says Anna. A notable example is its partnership with and beauty. range different to anything DreamWorks (now Universal) on How to As well as toy growth and else in the preschool market,” Train Your Dragon where the company has Anna says. been working together very successfully for licensing, animation for Hatchimals almost eight years. “The TV series continues is firmly on the cards. “The first But it’s not just TV shows to perform very well on CBBC and with a series of Hatchimals webisodes that have formed the third movie scheduled in 2019 the brand is will be launching this autumn, backbone of Spin Master’s one of those franchises that can be a true evergreen,” she adds. bringing the Hatchimals to life and licensing plans. Since the open up their world of global launch of Hatchimals in Below: The toy Hatchtopia,” Anna reveals. October 2016, Anna reports that the launch for Rusty With such homegrown success, it begs response has been “phenomenal” and Rivets is planned for spring 2018. the question whether there are already Hatchimals is the fastest opportunities for licensing growing property which isn’t supported by programmes around other Spin TV, digital or film content across the G11 Master properties. Anna comments: countries (UK, France, Germany, Italy, “We are looking at options for the Spain, Belgium, Russia, US, Canada, brands in our portfolio including Air Mexico, Australia) according to NPD Hogs and Meccano and we have (YTD May 2017). been approached by a number of “Hatchimals is a global people interested in our other success and we continue brands. However, right now the focus is on to surprise and delight Hatchimals as our first step into the licensing with new launches including a out business in Europe.” licensing programme that will be 2017 looks like it will be an incredible year rolling out over the next 12-18 for Spin Master. “This year we would love to months,” Anna promises. In see Hatchimals well on its way to being a top May, kids were introduced to the property for girls aged 4-9, the market ready for world of CollEGGtibles - Hatchimals that Rusty Rivets in 2018 and rounding off with another hide inside small, speckled eggs and they need a successful year for PAW Patrol,” says Anna. “All the child’s touch to hatch. “With over 70 Hatchimals teams across the Spin Master business are working CollEGGtibles and the world of Hatchtopia to incredibly hard behind the scenes with some very explore, these elements provide the depth a brand exciting plans for all our brands and we look needs to build a licensing programme,” she adds. forward to sharing them with our partners.“ Penguin was one of the first licensees to come on LICENSING SOURCE BOOK EUROPE 2017


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In Conversation with: Simon Gresswell

A very British

coo Right: Simon Gresswell arrived at Sanrio in May and has been working with the team on its classic portfolio and new brands.

Since he arrived at Sanrio in May, Simon Gresswell has been busy working with the team to not only boost the profile of its classic brands, but also to raise awareness of the other characters in its arsenal, developed in Japan. LSB finds out more about how this very British boss has settled into his new role.


anrio has been a global powerhouse for decades in licensing and merchandising. Best known for its iconic character Hello Kitty (‘KT’ as she’s referred to in-house), the company has also nurtured and grown the Mr Men Little Miss franchise in recent years. However, something of a well kept secret about Sanrio in the EMEA markets, is its huge portfolio



Left: Mr Men teaming with Heathrow has been just one of the high profile corporate campaigns for the property this year. Below: The launch of Hello Kitty Gang at Topshop was a great success.

of other characters, developed in Japan. Over the last five years in particular, these have been starting to gain awareness and popularity in other international markets, thanks mainly to the power of social media, bloggers and vloggers. Now, new coo Simon Gresswell and his team at Sanrio EMEA, are aiming to raise their profile further, while also boosting some classic brands as well. “To date, 2017 has been a very successful year of transition for Hello Kitty and promises more, as we are starting to convert marketing initiatives and fantastic brand collaborations into retail licences and sales,” he tells LSB. “We’ve taken KT back inhouse, from agency representation in the UK and created an EMEA strategy to re-position and reinvigorate Hello Kitty, working with key partners, cool brands and our European agents family.” This strategy is still unfolding across the main European markets, but consists of an Instagram influencer marketing campaign - Hello Kitty Gang – and a similar campaign targeting kids - Hello Kitty Club.

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In Conversation with: Simon Gresswell

this year in high profile corporate campaigns with Hello Kitty Gang (or ‘KTG’) has been set up only Transport for London and Heathrow, as well as with influencers who are big fans of KT, inviting continuing their strong awareness and appeal in them to events, gifting them cool consumer France, Hong Kong and Australia. products and encouraging them to share their As an evergreen brand, Mr Men has always seen thoughts, pics or posts online. solid success at retail in the younger end of the KTG was officially launched in a pop-up shop kids’ market, with kids and toddler day and with personalisation service in TopShop, Oxford St nightwear proving strong in key mass in June and then at another event at retailers. It also has a strong gift Berlin Fashion Week in July. Further appeal, with mugs being the number launch events are being planned for one seller year on year. It has recently Spain, Italy, France and Russia. moved into the adult humour market, Hello Kitty Club, meanwhile, is being with lifestyle tees and a series of seeded into licensees and retailers polite-parody books launching this right now and plays partly to the Christmas. This momentum multi-age appeal of the character. encouraged Sanrio to open the first Alongside this, KT has been on the Mr Men ecommerce store in the UK catwalk with Ryan Lo and in Lazy Oaf last year (with one to follow in 2018 stores/online in the UK, in a spa in in France) and the product selection Dubai, in Carrefour stores in Turkey plays on the family and crossand has themed a holiday hotel and generational appeal. You can resort on the east coast of Italy. personalise gifts and family portraits Another project sees a KT ride and with your favourite Mr Men and Little café in development at the Dream Miss characters, as well as buy the Island Indoor Theme Park in Moscow. exclusive range of Mr Men x Dr Who Looking forward, Simon adds: “KT is mash-up product developed in the a classic character and a classic brand Above: New retro artwork is now that may have been over-exposed or over available for Mr Men Little Miss. joint venture with the BBC TV. With renewed vigour behind KT and Mr Men, bought, in a fluctuating content market. But a more retail activations, marketing and character classic doesn’t lose its equity and with a nod to the launches planned in 2018, Sanrio is planning a retro graphics of the 70s through her new design bright future, appealing to different target groups, direction - which was visible in Paperchase’s across different territories and with brands at recently promoted stationery collection - and a different stages of maturity and development. 45th birthday coming up in 2019, that’s what we Behind it all though, Simon says they will naturally are seeking to revive and re-launch.” stick to the company’s core ethos of ‘small gift, Sanrio’s future vision is not only about Kitty big smile’. though. The Mr Men characters have appeared

An egg-ceptional launch

In addition to its classics, Sanrio is also starting to introduce new characters into the EMEA region, that have really only had traction online and among the social media set. One such character recently launched in the UK is Gudetama, aka ‘The Lazy Egg’ (Gude Gude is lazy in Japanese). Simon explains: “Our marketing team absolutely cracked a softlaunch of Gudetama to coincide with the character’s initial listings at retail, in Primark and Paperchase. Among others, the event was attended by the world’s number one followed YouTube star, PewDiePie. “Our marketing and digital manager – Hannah Rowlands - was excited, surprised and a bit bowled over to have generated this kind of interest and, given we know that licensees and retailers look to this kind of influence and following to assess brands, their relevance and their edginess, this was a perfect start for Gudetama.”

Above: Blueprint is one of the licensees already on board with the quirky Gudetama brand.



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Riki Group: principles of new international animation brands creation Riki Group has been the leading Russian animation holding for over the last 14 years, which significantly influenced and shaped new Russian animation and licensing business. Riki Group is the first animation production company in modern Russia, which integrates an absolutely new approach to animation production. This approach is based on cooperation with international creative teams and animation production in English. Riki Group’s portfolio includes animation brands for the broadest family audience. We keep at least 10 new projects in development, which differ in formats, concepts and artistic solutions. As one of our key working principles is to develop the brands on Russian and international markets at the same time, the main criteria for new projects selection are their high international and general licensing potential. We believe that mutual beneficial cooperation with large broadcasting corporations is the most effective way in terms of animation production. When broadcasters participate in project development from an early stage and cooperate closely with the studio, it is almost guaranteed that the animation product will fully meet the expectations of the target audience and show high rating points. One of the examples of such cooperation is a Russian-Chinese series “Krash and Hehe”, which is now in co-production of Riki Group, Central Channel of the Chinese Television (CCTV) and FUN Union company. We cooperate with TV channels from all over the world to broaden our broadcasting geography and to effectively develop new projects. As content distributors thoroughly select products with high potential for their catalogues, the broadcasters use them as one of the major sources for

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content. We are planning to sign several deals with large global kids content distributors with the the provisions that Riki Group’s new projects development will be carried out in cooperation with famous international creative producers. For almost 15 years Riki has been producing animation serieses and films, which are leading in broadcasting hours on key federal channels in Russia, get billions of views and millions of subscribers on the Internet. Our animation serieses show 100% recognition rate both with the kids and with the parents audience. To make our content understandable Riki Group works with the best professionals on the script, jokes, some details difficult for understanding, as well as characters’ voices and intonations to achieve maximum precision. One of these professional partners is a US company Baboon animation, which is famous for its longstanding partnership with Dreamworks, Cartoon Network, NBC, Disney, FOX TV and other major companies. Recognized experts in dubbing, 3beep studio, is our partner as well. Apart from the partners, which assist in turning a new project into an international animation brand, Riki Group constantly increases the number of collaborations with the toys manufacturers which start from the very beginning of the project development. Quite often it’s the toys manufacturers who provide exact requirements for the attractiveness to kids and technical realization of the characters images. With the super successful brands in our portfolio, a constantly increasing number of international partners, creative and technological capabilities of the same level with large international studios, Riki Group is rapidly increasing the number of new projects and new perspective licensing opportunities.

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Inset: A new short heading for YouTube is Chester & Rex. Bottom: A Pip Ahoy! Bubble train.

Pip-ped To China CHF Media Group has a distinguished background in animation, but it has only recently begun to truly enjoy the fruits of its labour by leveraging and monetising its own IP. Commercial director Jenny Johnstone explains how.


he origins of the CHF Media Group span over 40 years since its inception as Cosgrove Hall in 1976. For over four decades the team, renowned for producing memorable children’s shows such as Danger Mouse, Count Duckula and Postman Pat, has earned countless industry awards including six BAFTAs and two international Emmys. Previously owned by ITV, the Cosgrove Hall team wanted to own its business and in 2011 it re-established itself as CHF Media Group and formed the subsidiaries of CHF Entertainment Limited and CHF Enterprises Limited. Each company was created to provide a different skill set to help support the financing, production and commercial exploitation of its new content and IP rights. “In 2009 ITV shut down its animation



department,” Jenny explains, “however, with such pedigree and brand recognition it was only a matter of time before Mark Hall and Brian Cosgrove would be persuaded to front a new venture that would now create, own and monetise its own IP.” CHF Entertainment is the creative and production arm of CHF Media Group. Also under the management of CHF Entertainment are the company’s commercial divisions, which include licensing and merchandising and broadcast distribution. While the plight for funding for new animation projects is well documented, the funding for CHF Media Group’s shows and projects has been provided via CHF Media Group’s FCAregulated business, CHF Enterprises. CHF Enterprises promotes and markets the CHF Media Fund, which offers private investment opportunities into Enterprise Investment Scheme (EIS) and SEED EIS qualifying companies, each of which owns original and unique Intellectual Property. To date, the CHF Media Fund has raised over £11 million, invested across a number of shows. In 2014 and 2015, CHF Media Group successfully delivered the first and second series respectively of Pip Ahoy! to Channel 5. With Jenny joining the

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FACE TO FACE WITH: COSGROVE HALL Right: Season 3 of Pip Ahoy! is now in production.

company with some 20+ years of licensing and broadcast sales, the Casting Off With Pip Ahoy! company decided it made sense • The series has secured continuous airing on Channel to control licensing deals in-house. 5’s Milkshake. • It has enjoyed additional scheduling on “In the first instance, my role is to Cartoonito UK and WiZZ TV, a YouTube platform pre-sell the broadcast rights to the with almost 500k subscribers. • Licensees are in place for master toy, app shows. This helps with the EIS and apparel. funding, not least because it gives • CHF has concluded international broadcast the series real credibility. I also to sales, including TV and licensing distribution. manage all global exploitation • Pip Ahoy! has launched in China across multiple platforms including IPTV, SVOD and rights for IP, including licensing,” Satellite and is expected to reach more than says Jenny. 900 million homes in the coming months. CHF Media Group’s latest long • A third series of Pip Ahoy! is now in production. The series is the company’s first coform series, Daisy & Ollie, is production partnership with China’s media currently in full production and is powerhouse Shanghai Media Group (SMG)/Wings Media. scheduled for first UK broadcast Pip Ahoy! season three is due for first delivery Q4 2017. on Cartoonito from November convoluted than it was even a decade ago – 2017. The series boasts an all-star cast with balancing the needs of licensees that want to see a comedians Jason Manford, Brendan O’Carroll and visible broadcast partner, with the demand for Sarah Hadland voicing the key character roles in quantifiable reach from retailers and, of course, the this 52 x 7 minute preschool series. Marketing funding shareholders. launch plans are well underway with full cast She explains: “Broadcast and licensing is support across broadcast and social media undoubtedly the lifeblood of the platforms. Says Jenny: “It’s so exciting and the company and we put as much buzz is really building, particularly emphasis into the commercial on social media, where, viability of a series or idea as collectively the cast we do the storytelling and have a huge social media reach to creative design.” start talking about the series.” “Broadcast, in whatever guise, In 2018 the company will move is the window for content, into its third EIS production, Magic helping to deliver and retain a Marlon, which also has a UK loyal audience and, in turn broadcast partner lined up. creating a demand for As well as its long form series, consumer products. It is CHF Entertainment utilises SEIS funding to create short form Above: Daisy and Ollie is set to extremely important that we get air in the UK from November. the distribution partnerships right. We content or ‘mini series’. The company certainly understand the needs for traditional currently has eight ideas at varying stages of broadcasters and their own requirements for development which are destined for digital content and scheduling limitations.” distribution on its own YouTube channel. “We can She added that the crux is that licensees and see an undeniable shift in viewing habits in all ages retailers are demanding a far greater audience to on-demand content,” rationalises Jenny. “We reach with SVOD distribution, YouTube, and social plan to use the channel as a platform to showcase media reach all seeming to play a much greater this new content and with appropriate marketing part in the decision-making process. “Perhaps with and partnerships we are hopeful of achieving not the latter two this is because these provide real only a loyal audience, but gathering solid viewing quantifiable numbers,” Jenny suggests, data and audience reviews to assess the viability of “Understandably, with so much content and easy creating more content or moving the series to long access to it, licensees and retailers need to make form for broader distribution and L&M possibilities.” more informed choices on the character brands Jenny acknowledges that the business model for they too invest in.” launching new animation is definitely more LICENSING SOURCE BOOK EUROPE 2017


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Globetrotting Across Europe

The European Shopping List The global licensing market continues to grow both in terms of value and diversity. Europe, in no small way, is playing its part with the value of retail sales of licensed product growing to $60 billion in 2016 (according to LIMA’s 2017 Licensing Report). LSB spoke to key players across continental Europe, seeking opinion on how retailers approach licensing, what is working for them and what the future holds.


here is no such thing as a key retailer for licensed merchandise here in Germany as every brand and every retailer has their own special target audiences. Generally, I can say, that German retail as a whole is doing a great job in selling licensed merchandise and licensing is very important here to retail locally. Franchises and properties, in connection with the right products, are the number one strategy for retailers to regain target audiences, thought to be lost, or to attract completely new target audiences and bring them into their stores. There is good news for retail as well in that the margins of licensed products Peter Hollo are generally much higher than those of generic products. In the past, German retail has very much focused on character/entertainment licensing but that was more a matter of perception. No question, entertainment licensing has done an outstanding job, we all know this, but lifestyle, sports and fashion brands were quite busy as well.” Peter Hollo, external lead consultant, LIMA Germany



Inset: The European opportunity

l “The French retail landscape is dominated by hypermarkets and supermarkets chains with ecommerce. Here, Leclerc and Intermarché lead, followed by Carrefour, Groupe U and Auchan. In Laurent Taieb addition, there will be the toys specialists such as JouéClub, Toys R Us and La Grande Récré and apparel chains, both of which are active in licensing based on the products they are selling. As much as licensing is important for the French retailers, the majority do not have the right team to develop, structure and create strong licensing programmes compared to their Anglo-Saxon counterparts. It is unlikely that a retailer will work with a licensor to develop a programme from scratch or ahead of the property being famous. Unfortunately for a lot of French retailers, a property has to be a top three ranking to be considered which leave few opportunities for newcomers and discoveries. This explains the leadership of major movies studios with their blockbuster franchises. On the other side, some licensing pillars such as musicians and artists are delivering strong sales with specialty stores, eg apparel shops. There is a need for the French licensing community to be working more closely with the retailers in order to create more tailored programmes and, at the same time, to have these retailers to be willing to take more bets on properties and allow smaller programmes to be alive and successful. This is true for most of the French retailers but you also have THE retailer, the one all licensors want to be partnering with despite that it is a one store only. Colette, for example, is a retail mecca and a lighthouse for trends in Paris far beyond its boundaries - it is now a must be in for all licensors.” Laurent Taieb, partner at Sagoo and LIMA France board member

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Globetrotting Across Europe l “In terms of the key European retail players and speaking specifically about European owned brands, the big supermarkets include Lidl, Aldi, Carrefour and Auchan while the Inditex Group with Zara, Pull & Bear and Bershka dominate the fast fashion space. Smaller but interesting others in fashion include C&A, Benetton, Undiz and Snipes. In sports key retailers include Intersport, Chausport and Footlocker while department store retailers will include Coin (Italy), El Corte Ingles (Spain), Karstadt and Peak & Klopenberg (Germany). Licensing is naturally important to these retailers. Most retailers are looking for a point of difference and brand licensing gives this to them in a range of ways. If a retailer wants to tap Matthew Primack into a popular event, one of the best ways to do this is by selling event specific licensed products. A licence gives them access to a solution when seeking some form of uniqueness, and also allows them to reach new audiences if the licence attracts a fan demographic. A significant chunk of children’s and mass-market licensing is film and entertainment focused, and most follow a predictable formula of licensed categories. Trademark licensing often covers a wider and more unpredictable pattern because it may interest a more targeted demographic, or apply more seamlessly to everyday and specialist product. This type of licensing is much more prevalent in retailers than people realise.” Matthew Primack, senior VP worldwide licensing, IMG Below: CEE is important to F&F.

l “In Russia, retailers enjoy the

benefits of licensing but the first move comes from the licensor. Because usually the licensees are not big enough to influence on promotions and merchandising in Marina Semenikhina the big chains. With the tight economic conditions, lower purchasing power and increasing competition, retailers focus on their traditional KPI; i.e how fast the goods are sold. Licensed products, being generally more expensive than generic ones, are a big concern for retailers. Here, the licensee and the licensor have to work together - the licensee to ensure the quality and best price, the licensor responsible for the brand and marketing information. In terms of the preferred model, DTRs are not wide spread in Russia. Usually licensing is led by the licensee which typically has good connections to a retailer. That said, licensees emphasise the necessity for the brand owners to also have good retail connections. They welcome Disney and Nickelodeon, which are proactive in establishing connections with the retailers and managing big promotions, buying instore advertising. The larger FMCG chains and children’s stores are the most active locally. FMCG enjoy the licensing for their private labels, while children’s stores take the opportunity of the general structure of Russian licensing market where 90% of the deals are with preschool animation in the biggest toys category. Both licensees and retailers require a licensed property to have high awareness, a promotional plan, ability to work hard and have an enormous amount of patience.” Marina Semenikhina, head of Russian office, Brand Extensions

l “Licensing is extremely important to our central European territories and is an area we have plans to grow. The ranges we have offered to date have sold well and feedback from both our customers and store colleagues is positive. It is also very important to understand the different platforms and event timings in central Europe to ensure that we are delivering the right licences at the right time as this differs to the UK market. Within the CEE region, Poland is our key territory for our licence business. It is our largest market and has a greater licence offering within our central European territories. Our vision and strategy is to grow the central European business and we recognise opportunity within these regions. Our main focus will be to drive our core characters, while continuing to offer our customer the best possible combination of design, quality and price. New licences will play a key part of our strategy ensuring that we offer newness to our customers and we are constantly reviewing which licences are relevant to the individual markets across film, entertainment, books and lifestyle brands.” Rosie Robbins, head of buying for essentials, Tesco F&F LICENSING SOURCE BOOK EUROPE 2017


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Globetrotting Across Europe

The European Retail Map

The top 10 retailers in Europe by turnover (€ billion) 2016

Above: Carrefour, Aldi and Auchan are among the top 20 retailers in Europe by turnover.

l “In France,

Rank 1 2 3 4 5 6 7 8 9 10

Retailer Schwarz Group Carrefour Aldi Tesco Metro AG Rewe Edeka Amazon Auchan Leclerc

Turnover 92 73 60 59 (excl fuel) 54 54 50 46 38 37 (excl fuel)

Head Office Germany France Germany UK Germany Germany Germany USA France France

Type Hypermarket Hypermarket Discounter Supermarket Wholesale Supermarket Supermarket Online Hypermarket Hypermarket

character licensing is dominant with the supremacy of Source: Retail Index 2016 Disney-MarvelLucas. However Benoit Roque retailers do look for l “We would highlight a number of key lifestyle/sports brands to compete with retailers including Germany’s mail order high street stores/sports chains. We music EMP, online retailer Elbenwald and El notice that hypermarket chains Corte Ingles in Spain. reduce order sizes, especially in apparel For the likes of EMP and Elbenwald, and fashion accessories due to the licensing is incredibly important. ferocious competition of fast-fashion As with a number of gaming based Richard Radford and online retail. They are, however, still retailers across the globe, licensed keen to cooperate on major movie merchandise is becoming a bigger and more releases to drive traffic in-store with prominent offering within their stores, as they loyalty programmes. diversify their operations to keep up with the Grocers including Leclerc, Carrefour, change in physical games sales. Intermarche and Casino are the most active in Harry Potter seems to be increasing in licensing, as are specialist apparel chains including prominence across a number of regions, then Kiabi, La Halle, and Undiz. In food, Lidl is active as when you add in box office success of Wonder is Home Deco Discount in the gift sector. Woman, this also has had a positive influence French retail is always interested in bringing on across the continent.” board new characters, but they will be more Richard Radford, head of licensing, Bioworld cautious to commit to massive product orders and dramatisation if there is no proof of success l “From a licensee’s perspective, there are several or heavy marketing support from the licensor to retailers in Europe to consider but Lidl, H&M and guarantee sell-out. Primark are some of the key ones and licensing is Only Disney has really managed to deliver such particularly important. Due to the huge offer of commitment. Hypermarket chains are extremely the various brands, retailers are not focusing on excited about fashion brands or sports brands one property anymore, and instead, are offering with a strong heritage and awareness, especially mixed promotions and looking towards the for loyalty programmes. Celebrities are also on development of generic offerings.” their radar.” Andreas Niedergesaess, director EMEA, Benoit Roque, MD CAA GBG France Character World



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Right: Beacon Creative has worked with Nickelodeon on a bespoke style guide for Shimmer and Shine.

Industry trends

In style Trend-led or seasonal updates for licensing style guides have become a regular occurrence, with brand owners looking to constantly keep product fresh for retailers and, ultimately, consumers. In addition, there has also been a drive towards more experience-led offerings. Beacon Creative’s Carol Feeley explains all.


e’ve had some amazing opportunities in the last year, working on everything from style guides, point of sale, packaging and illustration for some really great clients. We’re seeing the importance of trend forecasting across all of these platforms, with brands constantly looking ahead to see ‘what’s next’. There has been a huge increase in style guides for a massive portion of our clients. Where brands would usually update style guides annually, we’re seeing regular mini trend or seasonal updates, with retailers constantly wanting to refresh product to drive customer frequency. We’re seeing less of a specific seasonal focus – for instance Halloween or Christmas, and a drive towards experiences. "Some industries inherently design product specific to occasions, like the greetings card industry, but we've seen a rise in more diverse companies ask us for occasion-specific trends," explains Naomi Shedden, senior trend strategist at futures agency, Trend Bible. "I think this is because the consumer now values experience over product, so occasions like Valentine's Day are about creating that memorable experience rather than the standard card and a box of chocolates." Brands are tapping into this trend with product, as faster manufacturing times mean they can respond quickly to social media trends. July saw the release of the sell out Love Island t-shirts featuring phrases from the show, and this is a great example of how a brand has used social media to identify an opportunity and respond. Online brands have been able to design a product and have it ready for sale in as little as a

Below: Primark and Bioworld reacted quickly to the popularity of Love Island, launching tees as a reaction to social media trends.

week, and we’re seeing this impact the high street, too. This fast turnaround of product, coupled with Primark’s social media success, meant that these t-shirts were in-store on Thursday, and completely sold out on the following Saturday. As well as brands responding with consumer products, we’ve seen a huge increase in the need for innovative point of sale and packaging, with more of our clients asking for creative bespoke solutions in-store. We’re seeing a rise in brands and retailers wanting ‘experiences’ in-store and finding ways to connect these experiences online. Nickelodeon has recognized this opportunity and has responded with a bespoke retail guide for Shimmer and Shine. Customers are encouraged to go on a treasure hunt in-store, finding codes which they can then submit online to win a Shimmer and Shine prize. Looking ahead, we’re excited to be working on some great projects which see the rise of augmented reality and VR at retail, and how this will connect brands and consumers. Innovative product, powerful POS underpinned by solid and accurate trend forecasting makes for a compelling and formidable offering at retail… exciting times ahead. Carol Feeley is creative manager at Beacon Creative – an independent brand design consultancy, working with worldwide brands on a daily basis, which believes that at the heart of every good brand communication is a great idea. She can be contacted on 0191 478 4411 or LICENSING SOURCE BOOK EUROPE 2017
























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“When we go into new a project we believe in it

all the way”







Watch Play Learn



© 2017 Bright Star Character Ltd. // © 2017 BVSG Ltd. // © 2017 Cyber Grup Studios // © 2017 KidsCast. // © 2017 Momentary Action Ltd. // ©2017 Mulberry Winford Ltd. // © 2017 Rollie Ltd. // © 2017 Shooting Star Animation // © 2017 The License World Ltd. // © 2017 Toei Animation // © 2017 Zuma the Dog // © 2017 Zeptolab UK Ltd.


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Jurassic spark

Inset: Jurassic World: Fallen Kingdom storms into cinemas in June 2018. Below: The Minions took over retail with a host of product and experiential activity this summer.

Over the course of the past 12 months, the Universal Brand Development business in EMEA has effectively been started from the ground up. Now 65 people across the region – with a UK headcount currently standing at nine – a successful transition of the newly acquired DreamWorks Animation IP and a move away from agency representation, it’s clear the groundwork has been laid for some ambitious market share growth. LSB finds out more.


t’s certainly been a busy 12 months for Universal Brand Development – and a look at its packed portfolio of big hitters only goes to show that there is even more to come. “We have already achieved a lot in a short space of time,” Hannah Mungo, country director for UK & Ireland, tells LSB. “We’ve established the UK business, assembled a great team and the industry knows exactly what we are all about, which is testament to the excellent people I work alongside.” Hannah leads a team of nine in the UK and is one of six country directors across the region. Over the past year, she admits that they have essentially started the business from the ground up, Inset: UBD will take growing from 24 significant market share over the next people to five years, says UK & Ireland country 65 across the director, Hannah EMEA region. Mungo. “We have made



the move from using an agency to direct management of brands in-house and have also managed the transition of the newly acquired DreamWorks Animation IP to our portfolio,” Hannah continues. “As a result it’s been a very busy 12 months, but things have come together quickly and there is a real sense of momentum.” In terms of stand out performers, DreamWorks’ Trolls and Illumination’s Despicable Me 3 have lead the way. Further growth is now being eyed for Trolls following its storming success at the box office – and at The Licensing Awards, picking up Best Film Licensed Property and the Best Licensed Marketing Communication Award for the Vosene collaboration. Trolls 2 is due in 2020, with content teasers premiering at the end of this year and also with campaigns that ensure consumers have regular, immersive ways to connect with the brand even outside of the movie windows. The Trolls Truck toured ten UK retailers this summer, the partnership with Hasbro will continue and there are plans for a Coronation party for Easter 2018 and the Hug Time booth at retail.

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Inset: The Trolls Truck toured ten UK retailers in August. Below: Voltron Legendary Defender will launch free to air in the UK in 2019.

Meanwhile, the depth and diversity of the Despicable Me 3 campaign has been a real highlight, says Hannah. “All of the major retail players were on board, while the franchise also attracted new partners with high street fashion chain River Island joining for 2017, with apparel launched under its River Island Kids brand.” Experiential activity through the summer also proved key – including London Comic-con takeover, Illumination Square at London Pride and a touring Gru-mobile among others. The focus is now on maximising the DVD launch window and, later, working with other divisions to explore the promotional potential of the back catalogue. The marketing theme for 2018 – Destination Mayhem – will be introduced soon. Live events will also help to make the Fast & Furious brand more of a family event, says Hannah: “It promises a great shared experience and a great parent-endorsed entry point into the franchise.” Meanwhile, the amazing heritage of the Jurassic Park franchise just cannot be ignored. The campaign for Jurassic World: Fallen Kingdom – arriving in June 2018 – will run alongside the 25-year celebration of the original Jurassic Park film. Hannah says: “It’s a huge franchise that we’re making the right size for every opportunity at retail and beyond. Toys from Mattel will lead the charge and we anticipate apparel for fans of all ages will also be strong.” As if the movie portfolio wasn’t strong enough, there is also a newly imagined version of Dr. Seuss’ The Grinch (November 2018) and Minions 2 (2020), as well as How To Train Your Dragon 3 (2019).

Classic turns

As well as its strong movie business, Universal Brand Development also has a healthy portfolio of TV and classic brands and, as Hannah explains, is looking to grow these in the CP space, too. “We certainly will [be expanding our CP activity to our TV properties], as part of our drive to expand our emerging IPs,” she says. “In 2019, we will be launching several DreamWorks Animation Television series free to air in the UK including Voltron Legendary Defender, Spirit Riding Free, Trollhunters and Dinotrux.” Hannah says Universal is currently working closely with local channel partners to increase placement on terrestrial and free to air channels in a number of territories for the TV portfolio. Meanwhile, the company also has an enviable back catalogue and there are plans here, too. “It includes iconic film properties that were largely untouched in terms of licensing – things like E.T The Extra Terrestrial, Jaws and Back to the Future,” says Hannah. “Now they each have a focus in fashion, gifts and lifestyle products. Primark, for example, has just launched a range of Jaws t-shirts for boys.” Where’s Wally? is also ideal for the UK, says Hannah, as it’s very British. A promotion in Ask restaurants is currently running, giving away an activity pack with every kids’ menu, while a brand strategy is being worked on for 2018 and beyond. Hannah adds: “These heritage brands are very satisfying to work with because they are so well known – you can be creative with how and where you use them, and a little bit more adventurous with the positioning.”

“With so many growth opportunities, it’s been really exciting,” Hannah concludes. “I know that the strength of our brands, coupled with the talented and experienced team we have assembled, will see UBD achieve strong growth and take significant market share over the next five years.” LICENSING SOURCE BOOK EUROPE 2017


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VickIE’s London

It’s BLE, you’re in London and you’re looking for somewhere vibrant, fun and relatively nearby to spend some time. Where do you go? Step forward Notting Hill. Vickie O’Malley, md of Rockpool Licensing, takes us through the best places to go, sights to see, where to eat and which bars to frequent in W11.

The Notting Hill set B

LE takes place a hop, skip and jump from one of the most exciting and eclectic areas of London, Notting Hill. A melting pot of cultures that remains vibrant and edgy despite gentrification on a bionic scale. If you’re looking to explore by day or night, here’s a taster of the many adventures to be had. Museum of Brands and Packaging The Museum of Brands, Packaging and Advertising should be a Mecca for visitors to BLE. The Museum, which seems randomly plonked on Lancaster Road, displays over 12,000 products. A magnificent trip down memory lane (Spangles anyone?), visitors are treated to a visual journey through the evolution of brands and packaging since the 1800s. You may be tickled by trying to spot how many of the featured brands can be found very much alive, well and continuing to evolve at BLE. Less surprising perhaps, the demise of some ill-fated product lines such as Heinz’ Kidney and Real Turtle Soups. I don’t know who ran NPD at Heinz in the 70s, perhaps Liz Smith’s character from The Vicar of Dibley? Portobello Market Portobello Market is legendary. If you’re in town for

the weekend then you’ll get the full Monty on Saturday; antiques, new and vintage fashion, reams of arcades and stalls. For the truly stylish there are fabulous things to find, Above: Start your but inspirations for day the healthy Harry Enfield’s ‘I Saw way at Farm Girl. Left: The Museum You Coming’ sketch, of Brands displays over 12,000 also abound. It’s a lot products and is a of fun either way and magnificent trip down memory you will spend money, lane. just accept it. The market runs in pared-down form over the week; Sunday’s action is focused at Portobello Green (vintage clothing and bric-a-brac), Monday to Thursday you can find smatterings of clothing between the fruit, veg and dustpan brushes. Friday acts like a warm-up for the main event featuring antiques, new and vintage fashion. Eating When it comes to food, all budgets, cuisines and dress codes are catered for. To start your day right, head to Farm Girl. Holistic, organic and healthy options (which I might ordinarily consider to be disqualifying attributes) made show-

Below: Portobello Market is possibly the most famous street market in the world. Top: Vickie O’Malley (pictured at Licensing Expo with MGA’s Tina-Louise Foster) knows a thing or two about where’s best to go in Notting Hill.



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VickIE’s London

stoppingly pretty and delicious. Flat whites? Last century. Try one of their lattes infused with exotic-sounding Above: What could be more ingredients such as British than fish and chips at rose water, hibiscus or Chipping Forecast? Right: Osterio Basilico has butterfly matcha authentic Italian charm and food. powder. Bejewel your fabulous Below: The Distillery is a gin salad with superfood lover’s paradise. sprinkles of bee pollen, maca or even chlorophyll (!). You’ll feel far less guilty about the gallon of Sauvignon Blanc consumed in the Hand & Flower, if you start your day here. If your dinner is intended to impress and you give not one jot about the punchiness of the bill, head to The Ledbury. Sister restaurant to The Square, this place is a genuine London classic with two Michelin stars and many loyal fans. A Chanel suit of a restaurant, understated, beautifully cut, classic, costs a bit. If you’re after somewhere that’s ever so slightly less starched, there’s the authentic Italian charm and fabulous food at Osteria Basilico. An extremely pretty restaurant with a warm atmosphere and a menu that spoils you for choice. Of course, if you want British while in London, then what fits the bill more than fish & chips? The Chipping Forecast was originally a pop up in Berwick St market but they now have their very own restaurant in NH and so, of course, they’ve tarted up the classic version. They will, for example, grill your fish or coat it in panko crumb… to be clear, you cannot claim to have had ‘fish & chips’ if you do this. To tick that box, you’ll need to get stuck into the stuff that’s battered and fried in beef dripping. Now you’re talking... Drinking Finding a pint and some interesting locals to play with, provides no challenge whatsoever. There are boozers, and good ones too, every third building. Take your pick from The Elgin, The Cow or The Cock and Bottle (you can even play ‘find the Banksy’ in there.) For those seeking a less traditional setting you won’t be disappointed either. I’m having a bit of a pash on Tiki Bars at the moment and NH has its very own; Trailer

Happiness. Basement Bar with kitch décor? Tick! Some excellent work on the cocktail-naming front too “I’ll have a Hell in the Pacific, a Breakfast in Tijuana and a Vote for Pedro please!” The Distillery might have it all. They describe themselves as a ‘Four-floor mecca for the discerning drinker’. It’s not only a working distillery crafting Portobello Road gin but also home of The Ginstitute, their gin-blending ‘experience.’ The cocktails and tapas are excellent. They even have three bedrooms on site if you’re interested to move in. Over the course of a very entertaining evening, Bettina and I made friends with the bar staff, culminating in our being given a tour of the distillery, blending rooms and private bars. It’s a one-of-a kind place with knowledgeable, talented and friendly bar staff. The perfect spot to get corporately hospitalised. The Kensington Wine Rooms is a bar, offy and restaurant. See? You’re multitasking! They have over 40 wines by the glass and 150 bottles on their list. What’s exciting are the Enomatic wine dispensers... I’ll explain. You load up a pre-pay card and can sample from a wide selection of wines with snifters of 12, 125 or 175ml sizes. It’s a licence to print money. I know this because after David Scott’s birthday lunch, a few of the ‘usual suspects’ retired to a similar venue on Charlotte Street. It is not humanly possible to resist finding out what that £300 bottle of red tastes like, especially when you Left: Play ‘find the Banksy’ at The Cock and Bottle. can dispense a Above: The Kensington Wine Rooms has over 40 wines by mouthful with ‘play the glass. money.’ The tragedy at Grenfell Tower looms large over this part of West London. You can further show your support for this close community by making a donation. Recently, the London Emergencies Trust teamed up with the British Red Cross, K&C Foundation, the Evening Standard Dispossessed Fund and London Community Foundation to help make money immediately available to those who have suffered. If you want help, make a donation at LICENSING SOURCE BOOK EUROPE 2017


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Planning For BLE

The master plan From planning your diary and making sure you leave time to walk the floor, through to comfortable footwear, having enough business cards and that all important lunch break, some industry experts give their top tips for making the most of the three days of Brand Licensing Europe.

Andrew Farrow, md, Paul Dennicci

“My top tip is to make confirmed appointments - and add in more time for these appointments as previous ones will always over run.” Left: Confirm those appointments, says Paul Dennicci’s Andrew.

Tim Collins, founder, The Brand Director

“Use the Matchmaker service to find new contacts; pop along to the Hand & Flower pub for after show networking; and try and cram in as many meetings as possible and do the follow ups quickly before you both forget what was discussed.”

Darran Garnham, ceo, MTW Toys

“Find time to walk the floor. Running from back to back meetings means you may miss something special. Make time to investigate.” Left: Darran advises making time to investigate.

Sabrina Segalov, licensing manager, Sanrio

“Don't book your diary with back to back meetings, but give yourself some time to meet with new contacts.” Right: Make sure you also have time to meet with new contacts, says Sabrina.

Ian Wickham, director, Licensing Link

“Come with a well planned itinerary to make best use of your time at the show and be prepared to network afterwards – an additional opportunity to further discussions held during the formality of the show and to open up new ones.” Above: Come with a well planned itinerary, advises Licensing Link’s Ian.

Left: The Hand & Flower is good for after show networking, says Tim.

Kim Bown, md, Misirli

“Have your planned diary, but expect it to all go to pot. Have a good pair of running shoes to get from one place to the other. Be prepared to come across many vacant faces (after a heavy night). Count on meeting up with many good friends and acquaintances (often at a heavy night). Bank on finding the next big licence.” Above: Bank on finding the next big licence, says Kim.



Vicky Hill, licensing director, Bulldog Licensing

“Plan your diary well in advance to make sure you get meetings in with everyone you want to see, and prepare for each to make the most of the limited time you have in them. Also start each day with a good breakfast – it tends to be a long gap until dinner much later in the day.” Above right: Start the day with a good breakfast, advises Vicky.

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Planning For BLE

Tracey Devine, head of licensing and marketing EMEA, Rubie’s

“Get your appointments and, as importantly, lunches organised early and don’t forget to pack plenty of business cards.” Below: Make sure to work in time for lunch, says Tracey.

David Wootliff, commercial director, Pyramid International “Planning - make sure you plan your trip to the show and know you will always be running late so build in some extra time for conversations as you walk the show. Having planned the show, take a hard copy of your agenda nothing beats a paper copy to ensure promptness for meetings.”

Above right: Take a hard copy of your agenda, says Pyramid’s David.

Gabrielle Sims, head of licensing, FatFace

Will Stewart, md, The Point.1888

“Master the art of eating, talking and walking at the same time.” Left: Will is all about multi-tasking.

Wendy Addison, licensing manager, Enesco

“BLE is a great show to meet up with existing licensors but also make new contacts. I always plan my trip ahead of time, book appointments in advance, ensure I know where all the key players are positioned and then, of course, walk the entire show to ensure I do not miss anything new and exciting.” Above: Know where all the key players are on the show floor, suggests Wendy.

Julia Redman, head of buying, kids, men’s Kylie and home, M&Co

“My top tip would be research and planning. Work out well in advance who you need to see and then plan appointments in with them. All the stands are so busy that you cannot guarantee meetings if you turn up ad hoc.”

“Use your time wisely - plan and prepare. BLE is bursting with so much; it’s very easy to be led astray and have meetings for meetings sake. Keep focused and know what your objectives are. Make the most out of the interesting talks, you can learn a lot.” Above: Keep focused on your objectives, says Gabrielle.

Talia Tester, European licensing manager, Carte Blanche Group

“As a team try and leave space in the diary for a few walk-ons. Some of the greatest opportunities can come from the unplanned, unknown meetings. Even if you can’t take the meeting yourself, if someone from your company can then it’s a good starting point to understand the potential. Also make sure you leave enough time to walk the show (in comfy footwear). You never know what opportunities you may stumble across.” Below: Talia suggests leaving space in the diary for walk-ons; you never know what opportunities you might find.


Above: Don’t just turn up to stands ad hoc, says Julia. LICENSING SOURCE BOOK EUROPE 2017


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On Show At BLE 2017

Show stoppers The Character & Entertainment category at this year’s Brand Licensing Europe will once again be full to bursting with a host of vibrant properties. From revamped favourites and classic brands from film and TV, through to newcomers from the worlds of YouTube, Netflix and gaming, the showfloor is bound to be jumping. LSB takes a look at just some of what will be on display.

Solid networking

Cartoon Network heads to the show with a growing portfolio of brands and momentum behind both its established and newly launched franchises. Anchoring this year’s line-up will be Ben 10 and The Powerpuff Girls, while Adventure Time will also star on the company’s slate. The Amazing World of Gumball and prime-time rating show We Bare Bears will also have a key role. In addition, for the first time at BLE, Cartoon Network will be presenting opportunities for its first Boomerang Original The Happos Family, as well as Adult Swim animated sci-fi comedy Rick and Morty, plus TNT Germany’s drama series 4 Blocks.

Stand D50

Above: The Powerpuff Girls will be anchoring the Cartoon Network line-up. Below: New content is being planned for Trolls across multiple media platforms.

A blockbuster showing

Universal will be showcasing a slate of film franchises and entertainment properties. Highlights will include Jurassic World: Fallen Kingdom, the follow up to one of the biggest blockbusters in cinema history, while 2018 also sees the 25th anniversary of Jurassic Park. New content is being planned for Trolls across multiple media platforms, including a Trolls Holiday Special this year. Also from DreamWorks Animation, How to Train Your Dragon 3 will debut in 2019, while TV animation Dragons Race to the Edge continues to perform well. The Despicable Me franchise continues to set new records, recently being crowned the highest grossing animated film franchise of all time. Visitors to the stand will also get to check out Dr. Seuss’ How The Grinch Stole Christmas, which releases in November 2018. Universal will also be showing how it is continuing to develop the Fast & Furious brand. Finally, there will be a host of content from the TV portfolio including Voltron Legendary Defender, Spirit Riding Free, Noddy: Toyland Detective and Dinotrux. Stand D60 LICENSING SOURCE BOOK EUROPE 2017


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On Show At BLE 2017

The Quest is on

Digging in

Coolabi’s Beast Quest continues its expansion into the international consumer market with a console game for Xbox One, PlayStation 4 and PC with Maximum Games (due to release

Above: A new console game is launching for Beast Quest.

on October 31), previewing at BLE. Poppy Cat continued its success in July, premiering on Channel 5’s Milkshake block. The 52 episodes also feature on the Milkshake

The JCB licensing programme continues to go from strength to strength – it offers everything from pyjamas, bedding, toys and books to younger JCB fans, plus clothing, tools and accessories for the older generations. The brand returns to BLE this year with new category and retail opportunities. It will be looking to play on its rich heritage and long history, helping it to stand out for licensees and partners. JCB says it is open to new ideas and there are a number of areas that it is looking to explore further with new and existing partners, with BLE being a key stop along the way.

Stand F50

YouTube channel.

Left: JCB has a wide ranging licensing programme.

In September, Clangers launches its second series on CBeebies. The #ClangersForKindness campaign sees a new partnership with the

Hero worship

National Day Nurseries Association, with a five-

A portfolio of film, TV and animation is on offer

week drive encouraging preschoolers to practice

from Warner Bros. Consumer Products.

kindness. Finally, Scream Street launches new

Below: Justice League Action swings in for WBCP.

Justice League will bring some muscle to the

episodes on CBBC this autumn. Global expansion

showfloor as the world’s most powerful super

is already underway, spearheaded by Discovery

heroes team up for a major theatrical event, while

Kids Latin America and new European territories

Aquaman will also be causing a stir. The DC Super

launching this year and in 2018.

Hero Girls franchise continues, too.

Stand E60

Hopping into Olympia

The live action CGI film adaptation of Peter Rabbit leads the Sony Pictures Consumer Products 2018 presentation slate this year. This is backed up by Hotel Transylvania 3, the next film in the highly successful franchise which now includes a hit animated TV series on the Disney Channel. SPCP will also be highlighting the live action Barbie movie on its stand. SPCP features a strong and diverse brand portfolio that includes some of the most celebrated classic films including Ghostbusters, Groundhog Day, Men in Black, Charlie’s Angels, Karate Kid, Starship Troopers and Taxi Driver among others.

Stand E35

Above: The CGI film adaptation of Peter Rabbit is key for SPCP.



In addition, WBCP will highlight the DC TV programming slate with live action hits The Flash, Arrow and Supergirl, as well as animated series Teen Titans Go and Justice League Action. JK Rowling’s Wizarding World brings to life two powerful franchises – Harry Potter and Fantastic Beasts, with the second instalment of the latter due in November 2018. WBCP will also continue to highlight Looney Tunes, Scooby-Doo and Tom and Jerry. Stand D30

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On Show At BLE 2017

Left: Peppa Pig is 15 in 2019.

Preschool powerhouse

eOne will be presenting opportunities for its trio of preschool properties – Peppa Pig, PJ Masks and Ben & Holly’s Little Kingdom. Peppa Pig now generates over $1.4 billion in worldwide retail sales per year and has over 800 licensees globally. CP programmes are accelerating in mainland China, Korea and India, while eOne is gearing up for the brand’s 15th anniversary celebrations in 2019. This will be marked by new episodes, top tier partnerships, retail events and special product lines. The CP roll out for PJ Masks continues, with retail reports surpassing all expectations for the toy range with many stores selling out lines. Series two will launch across EMEA from spring 2018 on the Disney Junior network, introducing new characters and locations. A third series is also in development. Finally, Ben & Holly continues to expand its loyal fanbase around the world. A new toy line from Character Options launches in Q4 2017, while there have also been partnerships with The Woodland Trust and Naturelly.

Stand C50

Icelandic charm Character lifestyle brand Tulipop is making its debut at BLE this year. There are already a number of products available ranging from collectable vinyl figurines and plush, to lamps, stationery and tableware. In addition, a number of pieces of animated content are currently in production. Tulipop has teamed with WildBrain for a series of webisodes that will air on YouTube later this year, while London-based studio Blink Industries is producing an animated short film and developing a TV series. The story-driven adventures are based on the inhabitants of the island of Tulipop, drawn from an eclectic Icelandic heritage with ideas inspired by ancient fairytales. Above: Tulipop is making its BLE debut. Stand E103

Strike a pose

Selfies is a simple concept showing animals joining in with the global craze. It was a finalist in the LIMA International Licensing Awards earlier this year and was a winner in the Independent Toy Awards. There are 39 licensing partners in place across the UK, US, Canada, Russia, Poland, France, New Zealand, Turkey and Denmark. A particular product highlight has been the lenticular 3D range with Prime 3D, with over 100 stationery and gift items available. Other products include puzzles, greeting cards, calendars, murals, beach towels and tshirts to name just a few.

Stand J10

Below: Smiles all round for the Selfies brand.



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On Show At BLE 2017

Feel the Power Saban Brands will be making a strong return to BLE, with a slate spearheaded by Power Rangers. Following the successful movie earlier this year, the 24th season – Power Rangers Ninja Steel – will premiere in the UK on Pop in September. In 2018, Power Rangers will be marking its 25th anniversary, with Saban preparing a raft of high profile activity. Opportunities will also be presented for Netflix

A classic mix

original series, Cirque du Soleil Junior – Luna Petunia. Kicking off the CP programme, Funrise

Combining adventure comedy with key principles

is on board as the master global toy partner and

of STEAM, Bitz & Bob follows the animated antics

co-production partner, with the first range due

of inventor and creator Bitz and her younger

to arrive in the UK this autumn.

brother Bob. It will be launching on CBeebies in

Finally, Saban will debut Rainbow Butterfly

Q1 2018. Meanwhile, Danger Mouse continues with a

Unicorn Kitty, a playful animated comedy

new second series of CBBC this autumn, while

targeting 4-11 year old

the Who Was? Show is a hotly tipped historical

girls. The company is

comedy sketch series. It combines live action

looking for partners in

and animation, introduce children to leading

accessories, apparel

figures from yesteryear. It has been inspired by

and fashion-focused

Penguin’s Who Was? biography series – which


has over 185 titles published and more than 20

Stand E15

million copes sold – and will launch on Netflix in spring 2018. Finally, FremantleMedia Kids & Family will also be presenting its classic kids shows such as Danger Mouse, Count Duckula and Rainbow. Stand E55

Big name buzz

BLE 2017 will see the inaugural showcasing of Studio 100 and m4e properties since the Studio 100 Group acquired the majority interest in m4e AG in February. The new group believes that 2018 will be an exciting year for its key brands. These include Maya the Bee – which returns to the big screen in spring 2018 – and Wissper, the preschool animation which has new episodes planned for late 2018. In addition, CGI action adventure series Arthur and the Minimoys and Princess Emmy are also planned for next year. Latest news will be shared from the group’s key brands, with new images and trailers exclusively previewed on the stand throughout the show.

Stand B15

Right: Maya the Bee is back on the big screen in 2018.



Above left: Danger Mouse has a second series on CBBC this autumn. Left: Power Rangers is now into its 24th season.

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On Show At BLE 2017

Flock stars

Early Man will be a key focus for the Aardman team, with it working closely with StudioCanal on a strong licensing, publishing and promotional programme for the film. Shaun the Sheep’s second big screen adventure will be releasing in 2019, while this year marks a decade since it launched as a standalone property. Investment continues to go into the property with a focus on short-form and digital content, interactive and live events and themed attractions. New style themes are being designed including Sheep Dreams. Aardman will also be presenting Learning Time with Timmy, a new series for early years English language learners that has been developed in collaboration with the British Council.

Stand F15

Right: Shaun the Sheep is heading back to cinemas in 2019.

The Magic touch

Linking up

Another first time exhibitor, Magic Light

A first timer at BLE, Licensing Link will be

Pictures will be showcasing its portfolio of

highlighting its broad portfolio.

brands which includes Room on the Broom,

Below: Have your photo taken with Sir Killalot on the Licensing Link stand.

Momentum is continuing to build around Molang

Stick Man, The Highway Rat and Zog, as

from Millimages – it is building a free to air presence

well as The Gruffalo of course.

across Europe and currently airs on Cartoonito and

2017 has been a busy year so far. March saw

Boomerang in the UK. Toy product from TOMY hits

the opening of the first Gruffalo theme park at

shelves this

Chessington World of Adventures Resort,


while the augmented reality app – Gruffalo

In the infant

Spotter – has enjoyed over 320,000

space, Little Baby

downloads. The licensing programme

Bum continues to

continues to grow too, with new partners

grow on

joining, growth in nursery and success at key

YouTube, with

retail destinations.

over 15 billion

A new animated special – The Highway Rat

views attributed

– premieres this Christmas on BBC1, joining the collection of films based

to the property, in excess of one billion of those in the UK alone. Innovation First has recently secured a global

on picture

master toy deal on Robot Wars and will be

books written

introducing product for Q4 2018. Haynes, Scholastic

by Julia

and Trademark will also be delivering product in

Donaldson and

time for Christmas. Visitors to the stand will be able

illustrated by

to pose for a photo with one of the stars of the show,

Axel Scheffler.

house robot Sir Killalot.

Stand C90 Right 2017 has been a busy year for The Gruffalo.

Unidog, a puppy with unicorn magic and little horn, will also be looking for partners. Stand B36



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On Show At BLE 2017

Enchanting brands A plethora of major properties will be on display on the Mattel stand. Kicking off with Barbie – a brand which continues to evolve – the company is also introducing new brand Enchantimals. Thomas & Friends content will see a number of new changes in 2018, making it appealing to both boys and girls, while Hot Wheels is gearing up for its 50th anniversary in 2018. Bob the Builder and Fireman Sam are both set for a raft of new activity, while Fisher-Price continues to have licensing potential. Finally, classic board game Scrabble is getting prepared for its 70th anniversary in 2018. Above: The Barbie brand continues to evolve. Stand E10

Nick goes large

Nickelodeon and Viacom Consumer Products will be showing its largest ever portfolio of preschool properties. The team will take partners through future plans for current hits including PAW Patrol, Blaze and the Monster Machines, Shimmer and Shine, Rusty Rivets and Nella the Princess Knight, as well as new series Sunny Day. Properties for the older age groups will also be visible, with more details and strategy on the reimagined Teenage Mutant Ninja Turtles series, Rise of the Teenage Mutant Ninja Turtles on offer. There will also be opportunities around Slimefest and JoJo Siwa.

Stand D10

Above: Sunny Day is a new series in the Nickelodeon portfolio.

Duggee hugs ready

Kick off for Topps

Topps Europe will be highlighting its Match Attax brand, as well as showing its diverse range of sports and entertainment licensed collectables. Match Attax is the number one children’s football brand in the UK and is represented by Bulldog Licensing, which is actively seeking deals for apparel, accessories, stationery and gift. Topps collectables are also popular premium items so partnerships with both FMCG brands and retailers are on the agenda for this year’s show.

Stand F65

Above: Match Attax is looking to score with licensees.

Robots and rabbits

BLE will see ITVS GE launch Robozuna, an action packed Netflix Original animated series starring teen Ariston and his homemade robot, Mangle. The IP will launch globally across multiple platforms simultaneously. Licensing opportunities also exist for Watership Down, a BBC and Netflix co-production featuring an all-star voice cast (including James McAvoy and Olivia Colman). These join ITVS GE’s portfolio of owned and third party brands – Thunderbirds Are Go; Gerry Anderson properties including Thunderbirds and Captain Scarlet; and animated series Oddbods. Stand C20 Below: Hey Duggee will be one of BBC Worldwide’s key focuses.

Hey Duggee and Go Jetters will be a key focus for BBC Worldwide, with both having considerably increased their licensing presence over the past year. For Hey Duggee, Golden Bear is master toy in the UK and Jazwares in the US, while Go Jetters’ global master toy is Fisher-Price. Apparel lines for both brand have increased and there is a new softline deal with Dreamtex. Mr Tumble Something Special remains popular with a raft of licensees, again with Golden Bear as master toy. Doctor Who will undoubtedly be a big attraction – with Character Options renewed as master toy, plus a deal with RP2 Global for Dr Men figurines this autumn. Finally, Top Gear should also draw in the visitors. Stand E20



Above: Robozuna will be unveiled at BLE.

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On Show At BLE 2017

Trunk call Metrostar will showcase popular picture book character Elmer the Patchwork Elephant. Last year was a great success for the brand, following up its show debut with a number of new signings: Paul Dennicci (babywear), Casa Chicos (nursery and babywear), Cooneen (nightwear), JoJo Maman Bebe (preschool apparel), Milly & Flynn (toys) and Amscan (dress-up). Elmer’s first clothing range in Tu at Sainsbury’s launched in January and has been followed by further baby lines in Tu and M&Co. Meanwhile, JoJo Maman Bebe has created a unisex collection for 1-6s featuring both nightwear and daywear. Metrostar will also be revealing new apparel looks for Elmer in baby layette and fashion. Stand Q10 Above: Elmer will be the elephant in the room.

Literary wonders

Penguin Random House will be showing its portfolio of licensed literary brands and characters including Peter Rabbit, The Snowman, Flower Fairies, Ladybird Books: The Vintage Collection and Spot. The company will also be sharing its plans for the 40th anniversary of The Snowman in 2018, as well as unveiling some newly acquired brands.

Stand F45

Styling it out

Above: The Snowman is 40 in 2018.

Start Licensing will be showcasing Beano with a focus on next year’s 80th anniversary, with two new style guides available. Bananaman is also part of the portfolio, a classic character that has proved a hit for licensees such as Smiffy’s. The agency also represents Asterix, a character that has sold over 24 million books in the English language since launch. Well known characters from Aardman including Shaun the Sheep, Morph and Wallace & Gromit will also feature. On top of this, Start represents the Rachael Hale catalogue and comic strip Chef & Sue. Above: Comic strip Chef & Sue is Stand F71 represented by Start Licensing.

City break

Withit World is back at BLE showing its new retail product launch, Kitties in the Cities. Focusing on three top travel destinations – London, Paris and New York – the Kitties are moving onto apparel, bedding, travel accessories, bags, plush, stationery and organic haircare. In addition, Withit World will be showcasing Glitzy Glamour and Phizzogs. Above: Kitties in the Cities focuses

Stand B40

on London, Paris and New York.

High speed Continuing the momentum generated by the release of Sonic Mania and the announcement of triple-A titles on the next generation platforms, SEGA’s varied licensing portfolio has been strengthened with the selection of several new key licensees and retail partnerships. It has also been bolstered by the ongoing success of the Sonic Boom TV series, with season two launching globally during 2017 and season one now on Netflix. Through a deal with Games Workshop, SEGA has also seen success with Total War: Warhammer and is planning to follow this up with the launch of Total War: Warhammer II this autumn. In addition, Football Manager 2018 is due to release on November 10. Above: Sonic is continuing to gain Stand C35 momentum.

Pokémon perfection

Below: Pokémon has had a cracking 2017 so far.

Pokémon has continued to build on the success of 2016’s anniversary year. It has introduced several new licensing categories, as well as a raft of new deals. The first range from new master toy licensee Wicked Cool Toys is due next July, with further deals and collaborations across key category apparel in the pipeline. LICENSING SOURCE BOOK EUROPE 2017


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On Show At BLE 2017

After launching on Nintendo Switch with Pokkén

Ready to Hatch

Tournament DX in September, November sees

A key focus for CPLG will be

Pokémon Ultra Sun and Pokémon Ultra Moon

on Hatchimals, the

arriving on Nintendo 3DS Family systems. The

successful Spin Master toy

huge uplift in sales for Pokémon Trading Card

brand, as well as BBC Earth,

Game continues, helped by the Sun & Moon and

The Deep, upcoming movie

Shining Legends expansions.

Uglydoll, plus existing

On top of this, the 20th season of the animation Pokémon the Series: Sun & Moon rolled out across Europe, while movie I Choose You receives a

properties Teletubbies and The World of Walliams.

Above: The licensing programme for Hatchimals will ‘hatch’ at BLE.

Lifestyle brands such as Top Gear, England

limited worldwide theatrical release in November.

Rugby, Parental Advisory and Cherokee will

Stand B35

reveal new strategies and creative, while Chupa Chups will showcase its recent fashion

Animal crackers

Winner of the 2017 Google Play Award for Best App, Animal Jam has over 80 million registered users who create and customise their own animal characters and dens, chat with friends, adopt pets and more. Created in partnership with National Geographic, Animal Jam features classic playground role-playing infused with the life sciences. There are over 600 consumer products available to date including toys, books, games and collectables. Above: Animal Jam has

Stand E104

over 80m registered users.

Beano banter Left: Dennis & Beano Studios is back at Gnasher will Olympia to showcase be unleashed at BLE. the new Dennis & Gnasher Unleashed, which is premiering on CBBC and iPlayer in the autumn. The CGI animation will offer a number of cross category opportunities for licensees worldwide. Produced by Jellyfish Productions, the show follows Dennis – voiced by Freddie Fox – and the gang through their adventures in Beanotown. With Beano’s 80th anniversary in 2018, there are also a raft of activations planned including museum partnerships, live events, fashion collaborations and new TV content. Stand C87



collaboration. Classic character focus will include Space Invaders as its gears up for its 40th anniversary, plus Sesame Street, Care Bears, Pink Panther and Felix the Cat as it prepares to launch its first major clothing range at Scotch & Soda stores worldwide.

Cooking up a storm MasterChef is the most successful factualentertainment format in the world, seen in over 200 countries. TCC runs more than 40 loyalty programmes with huge retail successes in multiple markets including Italy, Brazil, France and across Asia. Endemol Shine Group will also be helping YouTube sensation Simon’s Cat to find new audiences. The brand’s appeal to a wide consumer market is evident with a recently launched Primark clothing range and app – Simon’s Cat Crunch Time – with 1.3 million downloads in six weeks. Mr Bean is also be a main focus – this year, the character will star in mobile game Play London with Mr Bean in partnership with London & Partners to attract visitors to the city. Stand B95 Above: Simon’s Cat is appealing to new audiences.

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On Show At BLE 2017

Game on

LMI will be sharing some major news on the expansion of the 12 Guardians brand. The ambition of the franchise has grown from one animated film to a trilogy, with each film followed by a spin off TV series. The films take place in the future, while the TV series is based in the present, with each having a different set of characters, equipment and situations. Meanwhile, Bradford License Europe in partnership with HBO Global Licensing continues to expand the Game of Thrones European licensing programme. Global product categories include fashion apparel, headwear, bags, glassware, housewares, novelty, puzzles, stationery and more.

Above: Winter is coming for LMI.

Stand F85

Bear facts Carte Blanche’s portfolio is headlined by the Me to You franchise. The all year round heritage property boasts over 90 licensees. New character My Dinky Bear joins the family at this year’s show, aimed at children age four and up. Carte Blanche will also be showing Hotchpotch – an award winning Above: The Me to luxury card brand which is now You franchise grows further at BLE. moving into the licensing arena. In total, there are over 2,500 Me to You stockists in the UK alone and, as a brand, it sells over 40 million cards, more than one million pieces of plush and one million+ units of apparel annually. Stand D105

On song

Art + Science will be showing its portfolio of retro brands and two pioneering technologies. Highlights include new Action Man figures in development and the launch of the first licensed Plasticine ranges from Lagoon Games this autumn. The Stylophone is relaunching in HMV with other product ranges in development using a new style guide. On the science side, the Celessence licensing programme continues to grow, with product ranges planned from Alpa UK and Brand International. Meanwhile, Breakdown Plastic – an addictive which allows plastic to biodegrade once in landfill – is the latest technology it is bringing to Above: Stylophone is relaunching in HMV. market. Stand A85

Getting Cozy

The Point.1888 represents MGA Entertainment and its properties Little Tikes, Num Noms and LOL Surprise. Num Noms has 22 licensees on board and an extensive presence throughout Europe. An initial exclusive two-week launch in Tesco has now filtered out to all the major retailers in the UK. Over five million Num Noms have been sold, with season four launching later this year. Meanwhile, LOL Surprise launched in February and 2.5 million dolls have been sold globally since launch. NPD stats showed that it was the number one toy in June and the second best selling toy YTD. Finally, Little Tikes has over 2,000 product lines and is home to the bestselling car in the UK – the Cozy Coupe, with one in three children driving one. Above: Little Tikes has over 2,000 product lines. Below: Games Workshop will be showcasing its Stand B80 key Warhammer franchise.

Hammer time

With $128 million of sales at retail for licensed products last year, and over $420 million including its own hobby games, miniatures and publishing ranges, Games Workshop is looking for new partners across all categories and territories. Key franchises being discussed will include Warhammer: Age of Sigmar, Warhammer 40,000 and Bloodbowl, as well as video games such as the eight million selling franchise Warhammer 40,000: Dawn of War and the mobile game Warhammer 40,000: Freeblade. Stand B32 LICENSING SOURCE BOOK EUROPE 2017


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Animal magic

Right: Zafari will premiere this autumn.

Busy Ink Group will be showing Zafari, a group of animals born with a mixture of characteristics making them unique. NBC Universal has global distribution rights and will premiere the show this autumn. Meanwhile, the first series of the Mojicons is screening in a number of countries, while three movies are in development. Masha and the Bear is now broadcast is almost every country in the world – via both pay and free to air channels – while BRIO is one of the most recognisable toy brands in the world. Finally, Beat Bugs uses the music of The Beatles to tell life-affirming stories.

Stand C70

A Mega line-up New to the DHX Brands portfolio are Peanuts and Strawberry Shortcake following the acquisition earlier this year. Peanuts content airs in 20 countries and there are over 1,000 licensees worldwide, while Strawberry Shortcake has a new TV series in development. Meanwhile, Megaman is back, returning in a new animated boys action TV series, with new technology and robots. Reinvigorated preschool giant Teletubbies attracts 100 million monthly YouTube views, while master toy sales are up 36% YOY. In the Night Garden was the fourth largest UK preschool brand in 2016, with stage show audiences nudging 800k. Finally, Twirlywoos is a top five children’s publishing brand and has toys from Golden Bear. Its first licensed app is due to launch shortly, with a multiAbove: Peanuts has territory show next summer. been welcomed to the DHX portfolio. Stand C30

Paddington express There will be a major focus on Paddington for The Copyrights Group, with the second movie due to launch on November 10. It will be supported by high profile marketing campaigns and promotions across QSR, retail, FMCG, travel and more. Paddington’s 60th anniversary will also take place in 2018 with international activity including



a gifting partnership, exhibitions, special events and collectable merchandise. Meanwhile, Raymond Briggs’ Father Christmas remains a seasonal classic with continued commitment to publishing by Penguin. New product ranges for 2017 include balloons, confectionery, calendars, greeting cards and wrapping paper. Stand D80

Above: Paddington 2 arrives on November 10.

Casting a spell

Those Licensing People will be showcasing its new kids app, Kidscast, at BLE. The company believes it is much more than just another SVOD platform, describing it as ‘subscription entertainment on demand’. It features classic content, new live action shows created especially by TLP, a free monthly interactive magazine with competitions and prizes, digital books, games and the promise of a few surprises to come. TLP is now creating animation in its own Leedsbased studio, with BLE also showcasing Worldeez, for which TLP is master licensing agent.

Stand D115

Above: TLP will be unveiling new content.

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On Show At BLE 2017

All aboard

Mondo TV will have a strong presence at the show. Robot Trains is already a big hit in Korea where it has enjoyed licensing success in toys, publishing, kitchenware, food and baby and toddler items, with Mondo TV looking to grow this further in other territories. Invention Story arrives next year and follows a creative fox who, in each episode, comes up with an amazing new invention, while YooHoo & Friends is based on the globally successful toy line, more than 80 million of which have been sold since the worldwide launch in 2007. Also on the stand will be Heidi, Bienvenida a Casa, Sissi the Young Empress, Above: Robot Train is steaming into Cuby Zoo and Metalions. new territories. Stand D70

French flair Licensing activity is continuing to ramp up for Xilam’s flagship property, Oggy and the Cockroaches, with Lansay readying the toy launch in France for Q1 2018. Season five is rolling out internationally this year, while seasons six and seven are also in production. The series is broadcast in more than 160 countries around the world. Another focus will be Paprika, which follows the lives of adventurous twins Olivia and Stan. The series is due to launch between Q4 2017 and Q1 2018 globally, with Xilam actively looking for partners. Finally, Zig & Sharko is a slapstick comedy aimed at six to 10 year olds. Xilam is seeking toy, games, publishing and promotional partners to extend the licensing activity of the brand globally. Stand B110 Above: Oggy and the Cockroaches is Xilam’s flagship property.

Shining stars

Lisle Licensing works with a variety of brands such as Leo Messi, Nitro Circus, Masha and the Bear, Studio Pets by Myrna, Glimmies, Alvinnn and The Chipmunks and Tetris. In addition, several new licences are due to be announced. The company says that it prides itself on representing and showcasing a range of ‘fun, different and stimulating’ brands that ‘breathe life into the licensing industry’. Above: Opportunities will be

Stand C45

showcased for Glimmies.

Picture perfect

Walker Books’ will be looking to grow the licensing programmes for two key brands. We’re Going On A Bear Hunt goes into the show on the back of the success of the animated special which aired on Channel 4 in December 2016. It attracted over eight million viewers across Christmas Eve and Christmas Day, making it the channel’s highest rated programme of the year. Meanwhile, Guess How Much I Love You has been popular for over two decades. Sam McBratney’s timeless story has sold over 35 million copies and has been translated into 57 Above: We’re Going On A Bear Hunt languages worldwide. was a major hit last Christmas. Stand G20 Below: Beat Bugs features songs

A Bug’s life

made famous by The Beatles.

CentaIP will be

showcasing Netflix series Beat Bugs at the show. The Emmy award winning series aims to introduce a whole new generation to one of the most influential bands in history, The Beatles. The story revolves around the adventures of five child-like bugs who band together and learn to live in their suburban backyard. Each episode ties in a song made famous by The Beatles, covered LICENSING SOURCE BOOK EUROPE 2017


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On Show At BLE 2017

by one of the characters or guest stars – which have included the likes of P!nk, Sia and Rod Stewart. Summer saw the launch of a line of consumer products in Target in the US, while Tesco is planning to launch product in October. Items include toys games, DVDs, publishing, apparel and accessories. Stand B9

Art attack

Edutainment Licensing will be looking to build up the CP programme around Arty Mouse, which introduces three Above: Tiny Tusks is aimed at preschoolers. to six year olds to simple creative skills. Over one million Arty Mouse books have been sold worldwide, while products are available in more than 43 countries. 3D animation Super Geek Heroes will have a further seven episodes completed by the end of 2017. The existing 21 English language episodes can be viewed on YouTube and other VOD/SVOD platforms. Moving on, and Tiny Tusks is a new picture book concept for preschool and early school children, which seeks to raise awareness of the threats and challenges which face elephants, other species and our planet. The company will also be representing colourful lifestyle brand Flossy and Jim, as well as the KidsOut charity.

Stand G25

Property magnets

DRi’s brands are set for an exciting autumn of activity. This year has already seen Roald Dahl named as the greatest storyteller of all time in a Canon UK poll. A highlight for 2018 will be the arrival of James and the Giant Peach to the licensing programme. 2018’s nursery focus for Miffy will include babywear, plush and a collaboration with highend babywear company, Tobias and the Bear. Finally, UK Greetings’ Boofle celebrates its tenth anniversary in 2018. The knitted pup will boast a new pastel styling. Stand F30 Above: Miffy’s licensing programmes spans all ages.



Monkey business Zodiak Kids will be showcasing a number of properties including the popular Mister Maker and new brand, Tee and Mo. Following a digital debut as a suite of games and four songs, Tee and Mo was a Prix Jeunesse short-form winner in 2016. The series innovates by placing a mum at the heart of the storytelling and reflects back to its audience that parent-child relationship. Tee and Mo live in a treehouse in the heart of the jungle. For Tee, each day is an opportunity for fun, adventure and learning, while his mum, Mo, is inventive and artistic, helping Tee overcome problems by using creative and unexpected solutions. Other characters include Lily the tiger, Tomo the flying squirrel, Heidi the hippo, Mr Og the warthog and Tee’s favourite toy, Action Ape. Stand F40

The Hamstas are here

Above: Tee and Mo is a heartwarming new brand. Below: The Hamstas are heading to Olympia.

Allsorts Licensing will be introducing Hamsta World from Happy Ink. The group of funny furballs have big mouths and big personalities, and will certainly bring plenty of sass to the showfloor. Happy Ink will also be on hand to introduce characters including Cosmo Polly and Blue Barry. Betty Boop has secured some memorable collaborations, with the most recent being with Moschino for the spring/summer 2018 collection. The range launched on the LA catwalk to a strong response. Flash Gordon and Popeye complete Allsorts’ range of classic brands. In addition, humorous imagery is a key part of the agent’s property mix with Animal Selfies, Dogs In Da Hood, Pounce and Underwater Dogs. Stand C84

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Influential thinkers

2017 has been another successful year across Brands with Influence’s portfolio of character and entertainment brands. Bush Baby World has strong digital engagement, solid toy sales and a growing global CP programme. Golden Bear is extending its factory base to meet strong demand in all territories, while new animation content is in production for Christmas and 2018. Toy distribution partners include Bandai Japan and Jasnor for Australia. Series five of The Next Step is now airing, while there are live shows planned for Kidtropolis. Australia has seen strong apparel sales, as well as Above: BWI’s brands have enjoyed books and other merchandise in the UK and Spain. strong success this year. Sooty, Nelly & Nora, Woolly & Tig, Springwatch and Countryfile will also have a presence on the stand. New from BWI is Street Cat Bob – with the animation for preschoolers inspired by the real life story – plus Mirakin, a live action and animation looking to inspire through art.

Stand Q20

Moomin marvels

Grand National

Above: Ultimate Explorer Family Entertainment Centres are being planned.

National Geographic Partners will introduce its revitalised global licensing business at BLE as part of the Fox Consumer Products’ stand. The company is looking to reinvent the brand, leveraging its media and commercial properties – the channel, magazines, books, maps, kids business, travel business, social, digital, web, consumer products and global licensing, as well as 21st Century Fox’s global distribution. It has invested in a new team to lead the approach and support the growing licensing business, with further new hires expected in the coming months. It is looking to position itself as the premiere ‘Exploration Brand’ with the first phase of its roll out focusing on apparel, outerwear, accessories, footwear and STEAM products. The programme will be brought to life through Ultimate Explorer Family Entertainment Centres, which will roll out internationally through a partnership with IP2 Entertainment. Stand E30

Caroline Mickler Ltd arrives at the show with a varied portfolio. The brand extension programme for The Beatles has seen the 50th anniversary of the release of Sgt Pepper’s Lonely Hearts Club Band this year, while LEGO’s Yellow Submarine model has enjoyed success at retail. The Moomin programme embraces everything from high-end fashion collaborations (with Chinti and Parker), plush and personalised stationery through to a successful exhibitions. Also highlighted will be Horrid Henry, Fifty Shades of Grey and Jamie Raven. Left: The Moomin drive Stand A60 covers everything from high-end fashion collabs to plush.

Over the Rainbow

Genius Brands International will be presenting new preschool series Rainbow Rangers, which boasts Fisher-Price as global master toy partner. Created as the first mission-based action adventure series targeting preschool girls, the series blends fantasy and action adventure with relatable stories about friendship and saving the environment. Each of the seven main characters has her own colour, unique personality and special power.

Stand A65

Above: Rainbow Rangers has Fisher-Price as its master toy partner.



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08/09/2017 15:08


Peter Rabbit™

Licensing Agent

Silvergate PPL

Fourth Floor,York House, 23 Kingsway London WC2 6UJ

Launched over 115 years ago, The Tale of Peter Rabbit continues to capture a global audience. Following the hugely successful 150th year of celebration in 2016. the Beatrix Potter brand continues to be the go-to nursery brand. Significant growth in all major categories in 2017 Peter Rabbit Adventure™, permanent attraction, launched at Flamingo Land July 2017 Retail footprint expands: Jo Jo Maman Bebe, Children’s Salon launching AW2017

Ongoing cross category programmes at John Lewis, Mothercare, Sainsbury’s & Paperchase

West End theatre run and experiential events planned for 2018

TV Peter consistently top 5 children’s show across all channels in the UK

Peter Rabbit™ movie launches March 2018

BEATRIX POTTER™ © Frederick Warne & Co., 2017. Frederick Warne & Co. is the owner of all rights, copyrights and trademarks in the Beatrix Potter character names and illustrations. Licensed by Silvergate PPL.

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SOTN: GAMING Inset: Over 173,000 people watched the IEM World Championship at the Spodek Stadium in Katowice, Poland.

Get your game face on

Inset: Esports teams like Fnatic are treated like celebrities by fans.


he global gaming market is forecast to reach $109bn this year, up 7.8% on 2016 figures. It’s still a growing industry, particularly around mobile gaming. However, the buzzword on many people’s lips is esports. The esports scene is relatively small compared to the mobile or console gaming space – forecast to be worth $696m in 2017 (but that has more than doubled from 2015) and expected to reach

Inset: The GFinity Elite Series was broadcast live from the GFinity esports Arena in Fulham, London and shown on BBC3 iplayer.



Thanks to the digital revolution, gaming is now a social experience. And nowhere is this more evident than in the esports scene, where hundreds of thousands of people swarm to stadiums and arenas to watch teams playing games live; with millions more watching the action online. LSB takes a closer look. $1.1bn by 2019. But it is the phenomenal growth and the sheer number of people that esports touches that has the attention of sponsors, advertisers and media around the world. The IEM World Championship, held in Katowice, Poland earlier this year, drew 173,000 fans to the stadium event with a further 46 million unique viewers watching the event online. These are amazing statistics, with esports now rivalling traditional sports for the public’s attention. In the UK in 2016, around 6.5 million people follow esports. The vast majority of these are males (69%) and aged between 21-35 (NewZoo insights, 2017). The growing esports scene is Inset: BELONG Arenas in GAME stores attract a new something that audience to the retailer. GAME has tapped into with the opening of its BELONG arenas in key stores throughout the UK. The BELONG arenas are a place where gamers can go to play the latest releases, try out new tech and take part in tournaments. Since the opening of the first BELONG arena at the end of December, a further 17 have opened across the UK. The first grassroots esports competition – the BELONG Arena Clash – was held in March and a second Arena Clash over summer. In the most recent

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Inset: Overwatch's lore is being told via animated shorts, digital, graphic novels and will reach a wider audience with the new Overwatch League.

in esports is the new Overwatch GAME financial results (2016/17 league from Activision Blizzard. interim results released in March), The owners of the New York Mets revenue from the events, esports baseball team and New England and digital group was up 120%. Patriots NFL team are just two of GAME reports that the BELONG the big names who have arenas drive new customers into Above: Activision Blizzard’s Overwatch bought rights to an Overwatch store, with 1 in 5 new to GAME and League is taking esports to the next level. League team. increases in core sales in those "Overwatch is a game about a diverse group of stores with a BELONG arena. international heroes who fight for an optimistic Craig Fletcher, SVP esports and competitive vision of the future, and the Overwatch League is gaming strategy, commented: “Esports is one of an extension of that spirit," said Mike Morhaime, the most exciting and fastest growing elements of CEO and co-founder of Blizzard Entertainment. gaming today. We’re thrilled to be partnering with Activision on Call of Duty: Infinite Warfare to bring the BELONG Arena Clash to Call of Duty players Trends: Games as a living entity “One of the trends we are seeing are games as a up and down the country. This tournament gives service, which means that publishers continuously add the first taste of what’s to come for our esports more content such as new maps, characters, stories, activity, which will focus on our commitment to either free or as paid downloadable content (DLC),” grassroots gaming and discovering and supporting says Su-Yina Farmer, co-founder of Bits and Pixels Agency. “Done right, this can really extend the interest the very best talent from across the UK’s thriving in a game and allow it to evolve in a way that’s more esports scene. Our introduction of BELONG at the engaging for the consumer. This is interesting for end of last year provides the ideal environment to licensees as it means gaming brands have the ability to not only maintain popularity, but can refresh instage world-class gaming experiences for our between longer periods of sequel releases. With communities and fans.” community feedback being key to the creation of new Perhaps one of the most exciting developments content, games become a living, breathing entity which consumers feel that they’ve contributed to, increasing their attachment to the game in a way that is unmatched by other entertainment mediums.”

Brand update: Minecraft

With the backing of Microsoft, Minecraft has the potential to become an evergreen brand, continually reinventing itself to stay relevant in the fast-paced digital environment and giving something for licensees to get excited about. “The gaming market has become considerably saturated, and the space for one brand to lead the way is fast disappearing,” says Gurdev Mattu, director at Fashion UK. “There has to be something hugely unique about the proposition now, such as the creative hook Minecraft has.”

"We're building this league for fans - esports fans, traditional sports fans, gaming fans - and we're thrilled to have individuals and organisations who are as passionate about professional competition as we are, and who have extensive experience in all three fields, representing our first major international cities in the league." While the UK scene is nowhere near that level as in the States, it’s still an exciting time to be involved, with the prize money increasing in local




TO FIND OUT MORE ABOUT OUR SEGA RETRO BUSINESS, VISIT US AT BLE STAND C35 EUROPE, MIDDLE EAST & AFRICA: Toby Rayfield Jason Rice Senior Licensing Manager Director of Brand Licensing Email: Email: Tel: +44 (0) 208 996 4494 Tel: +44 (0) 208 996 4568


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Kay Ferneyhough Retail & Trade Marketing Manager Email: Tel: +44 (0) 208 996 4407 ©SEGA

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SOTN: GAMING Inset: Gaming merchandise is a big opportunity for Character World.

tournaments, so attracting higher calibre players and therefore spectators. “The esports scene is still quite niche in the UK,” says Dominic Sacco, editor and founder, Esports News UK. “But this is changing with events like the GFinity Elite Series which had a total prize pool of £250,000. Key games from this series were also broadcast on BBC3 on iPlayer which is great exposure for esports. There is a lot of potential for licensing around the big names such as League of Legends, Overwatch and Dota 2, but also for Below: Minecraft continues to be a popular brand for Fashion UK.

scene itself, but also the impact this could have on the wider industry. “Gaming merch is a fantastic growth opportunity for retailers in the UK and Europe,” says Tim Kilby, brand director at Character World. “The stigma around gaming being nerdy has completely gone thanks to digital app games available to all, as well as the highly social side of online gaming. Gaming is a hot topic in playgrounds among kids and teens. The emergence of esports is the single biggest step-change the gaming industry has seen for decades and will take gaming to an even bigger audience on a global scale.” the esports teams themselves. At the moment, most of the merchandising is handled in-house and hasn’t crossed into mainstream, but that will come.” It’s a sentiment echoed by Su-Yina Farmer and Sandra Arcan, founders of Bits and Pixels, a specialist gaming licensing agency. “Gaming is a spectator sport now and is here to stay, so it’s important to be video game and esports savvy in order to make the most of this burgeoning opportunity,” says Su-Yina. “Just like traditional sports, there are opportunities with event branding, major teams and equipment (peripherals), as well as the games themselves. Inevitably, individual gamers will become brands, just like major sporting stars. If news that the Olympic Games Committee is looking at esports as a potential event for the 2024 games is anything to go by, esports is going to be increasingly taken seriously and recognised as a sport.” But it’s not just opportunities within the esports

Inset: Pac-Man is the latest addition to Character World's portfolio.

Trends: Retro games

The latest addition to Character World’s growing gaming portfolio is retro Pac-Man – the hugely famous arcade style game that is often credited with being a landmark in video game history. Character World has secured a pan-European deal to design and produce a range of bedroom textiles for the classic property. The brand was the first of its kind and continues to be popular since it launched in the 1980s. Tim Kilby, brand director at Character World, says: “We are confident that the retro Pac-Man range will be hugely successful with teens and older fans and we are very excited to see what the future holds for this retro gaming property. Our designs have a strong fashion-led influence and are both cool and nostalgic.” LICENSING SOURCE BOOK EUROPE 2017


JOE WICKS No.1 Best-Selling author

No.1 UK tailored fat loss plan

Over 2M books sold

MARIAH CAREY Best-Selling female artist of all time Over 200M records sold 18 Billboard Hot 100 No.1 singles

LITTLE MIX Over 29M records sold wo rldwide Their 4th album ‘Glory Days’ became the longest reigning No.1 album of any girl group 4 Platinum albums in the UK


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For UK & ROW Licensing Enquiries: Jens Drinkwater +44 (0) 207 384 6467

Visit us at booth G74

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For US Licensing Enquiries: Mary Kean +1 (424) 777 4479 151

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In Conversation With: Bioworld

World leaders Right: Harley Quinn merchandise for both men and women has been a strong seller for the company.

Already a major force in the US market, ambitious licensee Bioworld has major plans for growing its European business and spreading the word about just what it has to offer brand owners. Spoiler alert – it has a lot to offer. LSB finds out more.

consumers. It wants to remain authentic and it also wants to be the best. It was this ambition that tempted Richard Radford back to the apparel sector, becoming head of licensing EMEA earlier this year and wasting no time in making his mark. Hot on the heels of this came the rebrand for the UK arm to Bioworld International from BWI Merchandising, ioworld International certainly has with a new online global HQ a lot to talk about at the moment. launching at A giant of a licensee, nevertheless it seems to have been one that has Jason Mayes, marketing managed to remain slightly under the operations manager and intellectual radar in the UK. property manager, explains: “The But there are big things happening – integration has become seamless. That not least the launch of new technology means we can service our partners with as it looks to keep pace with changing unprecedented resources; our reach in the consumer needs and wants, plus always aiming marketplace is truly global. We have speed to to be first to market and making sure innovation market, global agility and every product is at the core of its products. It’s a company category under one roof. that’s confident in the muscle it brings to the This makes Bioworld the complete global table and what it can do for brand owners and brand solution.” This speed to market was ably illustrated Innovative thinking Innovation is just one of the areas that Bioworld International in the summer when Bioworld worked with is really looking to show its point of difference as a licensee. Primark to deliver a range of Love Island This was underlined with a nomination for The Innovation tees to capitalise on the success of the Award at The UK Licensing Awards for its PAW Patrol UV Pup ITV2 show. Top for Morrisons. Richard tells LSB: “We were really excited about being Richard explains: “If I remember rightly, the nominated for The Innovation Award for the PAW Patrol ultra conversation started with “I’ve got a violet colour changing t-shirt. This is just one of a number of challenge for you”. From that initial new developments and techniques underway here in the UK. conversation, a lot of hard work was put in “Continued investment specifically focused on quality, speed to market, along with product and print innovation will not place from both sides. This allowed us to only put us at the forefront with both retail and consumers get things sorted and get product into store alike, but will hopefully keep us there for future years.” within six days.”




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In Conversation With: Bioworld

Bioworld: Need to know

Founded in Dallas, Texas in 2000, Bioworld Merchandising started with licensed headwear and since then has built up the business to 12 different product categories spanning men’s, women’s and children’s apparel and accessories. As well as the US, the company has a presence in Europe, China, India and Canada. The UK team currently encompasses 28 people, with plans to expand the headcount even further. Richard Radford joined the UK arm in March 2017 as its new head of licensing. The company works with over 70 licensors and brands globally, with ceo Raj Malik stating in a recent interview: “The brands that Bioworld represents are the leaders in their respective businesses. From major film studios like Disney and Warner Bros. to top gaming companies like Nintendo and Activision, Bioworld has one of the biggest licence portfolios in the business.”

However, Richard says that speed to market is only one of Bioworld’s strengths. “With over 200 category specific designers and graphic artists across the globe, product development and innovation are also integral to our product portfolio,” he continues. “Added to which, our breadth of product offering also allows us a point of difference with retailers. By pulling together entire ranges for key launches on key properties across the whole retail landscape, all from one supplier, this provides a level of service not previously offered this side of the pond.” Tech innovation also plays a part. The company recently launched a new licensed tech brand called Foundmi, with the initial product offering being a 3D moulded character GPS keychain with an accompanying smart device app. On top of this, the brand Treadpixel, a patented Top right: Harry Potter continues to go from strength to strength for 3D digital embroidery Bioworld. left: Richard Radford joined technique that ‘brings Above the company earlier this year as head of licensing EMEA. graphics to life’ on Above and above right: The PAW apparel is being rolled Patrol UV Pup Top was nominated in the Innovation category at The UK out. And there’s more Licensing Awards.

to come too, with the company believing it needs to evolve as quickly as today’s ever changing consumer. Back with the brands, and Richard says that Harry Potter continues to reach impressive heights year on year. “The increased popularity of gaming in general,” he adds, “to the point where it’s now become a more mainstream consumer products offering has also helped properties like Activision’s Call of Duty exceed expectations.” Looking forward into 2018, the new female Doctor Who helps to put a new slant on the property for Bioworld, while PAW Patrol shows no signs of slowing and Harry Potter will continue to go from strength to strength. There are also further opportunities in the gaming space, says Richard. “Such properties as Call of Duty, along with Destiny, Crash Bandicoot, the SEGA portfolio and Overwatch just reinforces the fact that gaming and its merchandise has crossed over into the mainstream. With a couple of other major licences soon to be announced, we could well be in for a busy year.” The final word goes to Jason, who sums up the company’s short-term goals succinctly. “Our European strategy for Q3 and Q4 2017 is brand partner acquisition and growing brand awareness. We’re the global leader. We need to tell people our story.” LICENSING SOURCE BOOK EUROPE 2017


17_09_20_PSTN_0119_Licensing Source Book_A5DPS_Ad_v01.pdf


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Inset: Centum and its retail guests at The Licensing Awards 2017 including Fiona (left), ceo Geoffrey Reynolds (second left), Mark Burge, commercial director (third left) and Adrian Stimpson, head of UK sales (fourth right).

Book of life A restructure of Centum Books in January has contributed to a strong year of trading so far. With new formats, fresh properties and expansion into new territories, Fiona Macmillan, UK md explains why the future is set to be a real page turner for this publishing company.


Inset: Centum’s partnership with Universal has been key including brands such as Despicable Me 3.



eoffrey Reynolds, ceo and owner of Centum Books, implemented a restructure of the company in January this year to allow him to devote more time to the ongoing strategy of the company. As part of the restructure, Fiona Macmillan took on the role of managing director in addition to her role as head of publishing. To support her in this new position, the company Above: “We are always looking promoted Adrian Stimpson to head of UK to add innovation to our publishing,” says Fiona sales and brought in Mark Burge from Igloo Macmillan, UK md of Centum. as commercial director. “We also grew our French operation to have a dedicated sales team based in Paris working with our local distributers due to the double-digit growth we’ve had since we launched in 2016,” adds Fiona. “We made these changes at the beginning of the year to bring further stability and experience into the rapidly growing company.” So why has the company been growing at such a pace? According to Fiona, property selection has been key: “Initially One Direction and our relationship with Bravado was the driving force of the business, quickly followed by our partnership with Universal on Despicable Me 2, Minions Movie, Secret Life of Pets and now Despicable Me 3. We have seen robust performances from our relationship with Nickelodeon, Moose and Hasbro and will be looking to continue this success onwards into 2018.”

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Becoming a Disruptor

During the course of this year Centum prides itself on finding gaps in the market where it can be disruptive, but what does that really mean? the company has also partnered Fiona Macmillan explains: “Whether it’s with new retail channels, ways of with Warner Bros. for Wonder working or turning around new licences or formats in a very short window, Woman and Justice League of Centum as a company can’t lose that as a focus. A good example is with JoJo America, Cartoon Network for and our partnership with Nickelodeon. Initial stock from our first book launch was sold out on the first five days of trading. Ben 10, and has extended its “On the back of this we will be launching two new products on the November relationship with Nickelodeon to 1 following the requests from our customers.” Fiona continues: “The main focus cover JoJo Siwa (for which for us is to make reading fun for all ages, while at the same time look to deliver Fiona reveals sales at present real value for money to our end customer to ensure we get the repeat purchase. We also work hard with our retailers and listen to their requirement as ‘one size are flying) and Sony with doesn’t fit all’, especially in the non-traditional sector and when the retail the Emoji Movie. environment is challenging.” Preschool too has been a parental endorsement as at the end of the day they strong area of activity with Shimmer and Shine, hold the purse strings.” Blaze, Mr Potato Head and Play-Doh all performing One such innovative format is the new Treasure well. “We are always looking for new preschool Cove format for story books. “At this stage, I don’t opportunities and we are at present pitching for a want to give too much away but we are really new preschool licence which we want to launch next excited for the launch as it focuses on the strengths year,” she adds. of our business and will very much complement our “Plus the amazing world of Animal Jam is still in the existing programmes,” says Fiona with a smile. early stages, but as a company we are very excited Another focus for growth for the future is by the opportunity here.” expanding the publisher’s presence Centum has also finalised a deal overseas. Centum is currently with Disney for the next three finalising a number of local licence years to be master publisher in agreements in France, which it the UK for its live action movie believes will work well in publishing slate, which will begin in 2018 with terms due to a strong presence on A Wrinkle in Time, Nut Cracker the continent. “This is new for us,” and Mary Poppins. Says Fiona: Fiona explains, “as in the past we “We are really excited by this have only ever published through our latest partnership, especially pan-European deals. Through our following the amazing success of Despicable Me 3 and Secret Life of Beauty and Beast this year, with Pets agreement we launched more exciting developments to products in over 30 countries across be actioned very shortly.” Europe with best in class partners in When it comes to formats each territory.” storybooks, novel of movies, With so much happening, what is sticker/activity books, seek and there left to achieve this year and into find formats and the company’s next? “We want to continue to gifting ranges including annuals reinforce the partnerships which we are at the core of success to date. have already formed to date and “We are always looking to add work together with the licensor and innovation to our publishing but retailers to deliver new and exciting at the same time ensure we product ranges,” Fiona promises. delivery the maximum value to “And of course, have some fun, as if our end customers,” points out you can’t have fun working in this Fiona. “Keeping retail shelves industry then you need to start interesting and fresh is the only asking questions.” way to drive sales. What we really believe in as a company is making Left: Shopkins has been among the successes in 2017 reading fun for all ages, but at the for the company. same time ensuring we get LICENSING SOURCE BOOK EUROPE 2017


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Collaborations with designers and fashion labels really help brands and characters to expand their audience reach, target new retail channels and markets and really get themselves noticed. Fyodor Golan has emerged as a young label to watch when it comes to working successfully with a range of brands from a host of licensors. LSB gets itself catwalk-ready to find out more.

In fashion ashion label collaborations have become a great route for licensors to show their brands in a different way, showcasing a new side to them in an environment which offers that element of surprise as it’s not their natural habitat. Fyodor Golan – the award winning young fashion label run by Golan Frydman and Fyodor Podgorny – is fast gaining a reputation as a go-to design house for innovative and forward thinking licensed collaborations, working with brands including The Powerpuff Girls, My Little Pony and Felix the Cat among others. CPLG has worked with Fyodor Golan on two projects this year – Felix the Cat for its Spring/Summer 2018 Resort Collection which hits retail at the end of this year, and most recently Chupa Chups which arrives in stores next year. Victoria Whellans, senior business development manager brands at CPLG, explains to LSB: “Fyodor Golan are highly regarded, innovative and forward


Above: The Chupa Chups deal is part of its 60th anniversary celebrations in 2018. Left: Fyodor Golan has worked with brands including My Little Pony, The Powerpuff Girls and Felix the Cat among others.

A sweet collaboration CPLG’s latest collaboration with Fyodor Golan was revealed at London Fashion Week in September and focuses on the Chupa Chups brand. The deal was brokered as part of the iconic lollipop brand’s 60th anniversary celebrations in 2018. The capsule collection features womenswear pieces and accessories including dresses, denim trousers and tops. Fyodor Golan’s signature bold and playful prints are played out through their use of the wrapping design for strawberry-flavoured Chupa Chups, which has been reworked into this season’s prints and accessories. The Chupa Chups logo, meanwhile, has been transformed into an object of grandeur, through detailed embroidery and gold and silver casting. Christine Cool, area licensing manager at Perfetti van Melle, comments: “Design has always been a key asset to Chupa Chups, so we felt very privileged to have Fyodor Golan’s creative minds propose an empowered and exquisite version of our brand elements in this fashion collection. “It is fascinating to see how they have made an artistic conception by fusing the brand icons with surprising materials and disrupting shapes.”



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Inset: The Powerpuff Girls collection launched at retail in July.

thinking designers. They have become a label to watch over recent years. “They also understand how collaborations work and have experience working with rights holders, so were a natural choice when looking for a partner.” LSB was lucky enough to catch up with Golan earlier this year at The Hoxton Collective, a designer showroom featuring womenswear Below: Golan was a and ready to wear pre collections. He huge fan of My Little when he was told us that the label couldn’t wait to Pony growing up. begin working with Felix. “Straight away we said ‘yes, we can do so many things with this’,” Golan enthuses. “The synergy works really well… Felix is extremely recognisable on its own, so as young designers who are trying to establish our own voice in the world of fashion we challenge ourselves to use the brand in a new and refreshing way to surprise people, and get them to consider it again as a relevant, pop culture piece for their everyday life.” Golan added that being given an element of freedom by brand owners is key, allowing the label to really inject its personality. For Johanne Broadfield, vp of Cartoon Network Enterprises EMEA, Fyodor Golan’s vibrant and distinctive style combined really well with the eye-catching aesthetics of The Powerpuff Girls. “What’s also hugely important is that Fyodor Golan really get The Powerpuff Girls,” she says. “They are big fans of the show and they have undeniably captured the essence of the ‘super cute, super fierce’ brand, bringing to life its Inset: The fashion core values of female strength, label couldn’t wait to friendship and fun in a way that start working with Felix the Cat. is engaging to our young adult fan base.


“The traits of both brands allowed Fyodor Golan to create something very special and bring a fresh spin to PPG that fans couldn’t fail to love.” Jo continues: “We see collaborations helping brands expand their reach by taking them into new retail channels, new markets and helping them to engage different types of consumers. Designers really benefit from the buzz and talkability that adding a licence to a collection can bring.” Hasbro is another major company that has worked with Fyodor Golan, this time on collections for Transformers and My Little Pony. “Today’s consumers want to engage with brands across every facet of their lives, which means our brands have the opportunity to expand into all sorts of new categories, audiences, channels and platforms,” says Barbara Robinson, fashion and home director EMEA at Hasbro. “Fyodor Golan’s profile, fashion credentials and handwriting makes then a great partner. Golan contacted us as he was a huge fan of My Little Pony when he was growing up and wanted to incorporate the brand into the autumn/winter 2015 collection.” Fashion is certainly an area of growth in licensing and high-end collaborations are becoming more prevalent. As such, it’s something we should expect to see more of. As Cartoon Network’s Johanne concludes: “Fashion is a prime ground for experimentation, innovation and creativity which is enticing fashion companies from mass market, right through to high-end boutique designers.” LICENSING SOURCE BOOK EUROPE 2017


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Music licensing is having something of a moment. From pop-up shops to mark anniversaries, through to tour apparel capsule collections, bands launching their own beer, icons appearing on stamps and even having their own Pantone colour, the sector is most definitely upping the volume. LSB turns up its headphones and listens in.

And the beat goes on Inset & Below: Zara launched The Rolling Stones tees and jackets to coincide with the arrival of new album, Blue & Lonesome, last year.

here’s a line from Nick Hornby’s High Fidelity that reads “sentimental music has this great way of taking you back somewhere at the same time that it takes you forward, so you feel nostalgic and hopeful all at the same time”. A song doesn’t necessarily need to be sentimental to get that kind of reaction – a rock or indie anthem can illicit the same kind of response in one person as a slow smoochy number can in someone else, for example – but it’s the passion that links arm in arm with music which gives it power. And it’s that power which the licensing industry is looking to harness. “A music brand is a more emotional – even visceral – experience than most other properties,” says Caroline Mickler, who handles the licensing for The Beatles. “It engenders highly personal memories and associations that are very different from an entertainment or character brand.” It’s been a busy year for The Beatles brand (see separate box out) and this shows no signs of




slowing, with the 50th anniversary of Sgt Pepper’s Lonely Hearts Club Band being followed by Yellow Submarine hitting the same milestone next year. The fact that the band transcends generations has helped opened up numerous categories and really grow the licensing programme. Kelvyn Gardner, LIMA UK md, agrees that the sector is growing: “Music is growing from a very small base, accounting for 1% of worldwide licensing revenue at retail. Although 1% is not a big slice, I can see the category continuing to grow strongly. But, there needs to be something special for merch to work in the mass market. New bands can be risky but, conversely, classic bands like

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Inset: H&M was one of the key retail partners for Justin Bieber’s Purpose Tour collection this summer.

The Rolling Stones, The Beatles and KISS enjoy long-term sales.” Global Merchandising Services handles the licensing for a number of artists ranging from Little Mix and Mariah Carey through to Iron Maiden and Motörhead. Jens Drinkwater, licensing manager, tells LSB that the past few years have been a tremendous time for music licensing: “We’ve seen the phenomenon of the likes of One Direction, smashing sales records and market expectations, along with exciting growth with iconic rock Above: Global Merchandising bands, whose careers Service’s portfolio spans from Little have developed worldwide Mix through to Iron Maiden. over decades.” Global has worked closely with high street fashion chains, says Jens, including the likes of H&M,

Topshop, Pull & Bear and Primark to name a few, to offer on trend collections that appeal to all demographics. The key thing to remember, he says, is that it’s the passion and loyalty of fans that makes a music property licensable. “Music crosses so many boundaries and it’s not only fashionable but also a lifestyle. Whether you’ve had a career as long as Iron Maiden or had such dedicated fans as One Direction. This is such a key part,” he continues, “as to licence music, you have to be very respectful of who the core fan base and consumer is, balancing this with great partnerships.” Inset: Love Symbol #2 drew inspiration from Bravado – which won the Prince’s bespoke Yamaha piano. award for Best Music or Celebrity Licensed Property

Purple patch Pantone has partnered with the estate of the late pop icon Prince to create a custom colour, honouring the singer and his love of purple. Love Symbol #2 drew inspiration from Prince’s bespoke Yamaha piano – which he was planning to take on tour before his death in April 2016 – and has been launched alongside Prince’s signature glyph, The Love Symbol, which he changed his name to in 1993. “The colour purple was synonymous with who Prince was and will always be,” says Troy Carter, entertainment advisor to Prince’s Estate. “This is an incredible way for his legacy to live on forever.” Laurie Pressman, vp of the Pantone Color Institute, added: “We are honoured to have worked on the development of Love Symbol #2, a distinctive new purple shade created in memory of Prince, ‘the purple one.’ “A musical icon known for his artistic brilliance, Love Symbol #2 is emblematic of Prince’s distinctive style. Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself.” The Estate is now in conversation with various partners about collaboration on products that incorporate the custom colour.



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at The Licensing Awards this year for its work with Justin Bieber – agrees that the intensity of the artist and their fan relationship is important. “Music licensing has evolved rapidly over the past few years, from a more traditional black t-shirt tour business to an essential and perennial apparel statement that sits with retailers globally,” Laird Adamson, head of international at Bravado, explains to LSB. “Retailers are recognising the powerful impact that comes from the connection between artists and their fans. I think the Justin Bieber Purpose Tour line is a great example of what we’ve done over the past year. For the first time ever to my knowledge, a tour line did not just live at the venue, bookended by the opening and closing concerts.” Retailers included Selfridges in the UK and Barneys in the US – which had exclusive capsule collections – while H&M has also been a great partner, says Laird. “Despite the tour ending earlier this summer, orders are not showing signs of slowing down. With retailers around the world, the collection has taken on the status of a brand in its own right.” Outside of the apparel space, there has also been growth, as Bruce New, synch and licensing manager at Sony ATV explains: “As a music publisher we have to be open to all forms of product category developers who want to use music and, subject to the songwriter agreeing with the financial terms, have licensed music and song lyrics into apparel, children’s toys, musical boxes, board games, posters and wall art, homewares and adult gift to name just a few sectors.” Bruce says that while Sony ATV has been licensing traditional sync rights into the standard forms of TV ads and programmes, films, trailers and video games for decades, he is also seeing growing interest from digital designers and developers for music, as well as physical consumer products. So could this be a bigger part of the future? “Being open to new sectors and media formats will be key in ensuring the growth of music-related products in the retail space,” Bruce confirms. Nell Mulderry Santos, senior director, client development at Greenlight, agrees: “The future of music licensing is bright and advertising has certainly become an exciting platform to discover new music. And with the explosion of mobile apps, there are ready mechanisms to identify songs.” Global’s Jens also believes that an upsurge in investment in




Inset: Liam Gallagher’s Pretty Green has launched a special Sgt Pepper’s Lonely Hearts Club Band collection.

‘The Beatles goes beyond music’ It’s been a bumper year for licensing activity around The Beatles, with the 50th anniversary of the release of Sgt Pepper’s Lonely Hearts Club Band dominating. A series of special events marked the anniversary, including a BBC documentary and a remixed and repackaged edition of the LP. “For us, the enormously successful opening of a Sgt Pepper pop-up store – spearheaded by licensee From Me to You/Rock Off – in Liverpool’s Matthew Street and the 50 Years of Sgt Pepper’s Lonely Hearts Club Band capsule collection from Bravado [launched exclusively at Selfridges] were highlights,” Caroline Mickler tells LSB. In addition, Liam Gallagher’s fashion label Pretty Green launched a special collection to mark the anniversary. Looking ahead, The Yellow Submarine name has already attracted licensees for categories such as games, toys, footwear, artwork prints, homeware, luggage and bags, apparel and babywear. This is likely to be further extended with next year’s 50th anniversary of the album and film. “The Beatles is a brand that goes beyond music to encompass fashion and popular culture,” says Caroline. “That wide appeal makes it a wonderful property to licence. The programme is carefully managed and tiered to appeal to all ages and price ranges, and has succeeded in doing so.”

streaming services is making music even more accessible to more people. “This has meant that the live business is performing extremely well which has a knock on effect with merchandising,” he says. While we’re not sure how the vinyl loving Rob Gordon - the protagonist in Nick Hornby’s High Fidelity – would feel about the likes of Spotify, it seems there are still plenty of high notes for the music licensing sector to hit. Right: Sony ATV’s Bruce New says being open to new sectors and media formats will help the growth of physical products at retail.

Autumn 2017


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Welcome To It’s been a packed few months of activity in the fields of brand and sports licensing and some of the innovative ideas coming through from licensees are fantastic. We love the idea of creating a studious look with eyewear from University of Oxford (see page 172) or Einstein-inspired puzzles to test your brain (see page 179), and a Bailey’s coffee pod is positively inspired ready for the Christmas season (see page 179)! Meanwhile, when it comes to the sports sector, Sainsbury’s has begun a new partnership with NFL (page 212), while female sport has come more to the fore – both in the wider world and licensing – with deals surrounding the Women’s Senior England football team (The Lionesses) and the ECB looking to grow activity around the women’s game following a corker of a Women’s Cricket World Cup. Another key trend coming from the brand licensing arena is that it now provides such a rich seam of inspiration for the fashion industry. Take the successful collaboration between Historic Royal Palaces and Hobbs which is extending again for this coming season. While the links between the two classic brands are a match made in heaven, the innovation of the implementation is simply breathtaking. Similarly, the V&A has teamed up with ethical clothing brand People Tree (see page 174) for a new statement collection. Meanwhile, Oasis has tied up with ZSL to create a range of stylish women’s clothing highlighting some of the world’s most endangered animals. Among the animals featured in the beautiful pieces are tigers, Grevy’s zebras and cheetahs – what an innovative way to get a conservation message across; not to mention creating a new revenue stream! It’s hardly surprising then that the Brand & Lifestyle Zone at this year’s Brand Licensing Europe is set to be buzzing as it always is. Show organiser UBM tells us that one in three buyers are looking to partner with a brand or lifestyle property. From car brands, through to sports, heritage, FMCG, fashion, heritage and charity brands, there is plenty of inspiration to be found amongst the exhibitors; whether you want to plunder the archives or simply bring a new twist to an existing, flourishing brand. Fiona Pavely and Keith Pashley Editors of the Brands and Sports Licensing sections respectively

Publishers of

The Licensing Source Book is published by Max Publishing United House, North Road, London N7 9DP Ian Hyder - Publishing Director Jakki Brown - Editor in Chief Fiona Pavely, Keith Pashley, Samantha Loveday, Michelle Board and Jacqui Parr - Wordsmiths Extraordinaire Rob Willis - Business Development Manager Mark Grayson Creative Director Tel: 020 7700 6740 Fax: 020 7607 6411 E-mail: Web: Copyright 2017. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

From baby to toddler to starting school



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Brands Play On What do classical music and brand licensing have in common? Adam Bass, founder and director of Golden Goose explains.


hen you buy tickets for a performance of a Bach violin concerto, you pay to hear a work of stunning, but temporary, beauty. The soloist may take the applause but it’s Bach who inspired the work. Similarly, brands inspire products and live on long after it has been consumed. As Bach can be interpreted by many musicians, brands can be also be interpreted by many different manufacturers. So, if you’re a manufacturer without an established, successful brand of your own, you can always learn how to play someone else’s. Left: Brand positioning is important – the move to take Calvin Klein into Costco was the start of huge legal battle. Below: Golden Goose is expecting faster sell-through of the next iteration of the Men’s Health Beef Jerky which is slightly cheaper and with more sweetness.

Grade 1 Licensing Above: Adam Bass, as founder and Once they understand director of Golden Goose long spotted that licensing is the the potential of brand licensing. process of one company using another company’s brand in exchange for a royalty, the first question a licensing novice will ask is “what percentage does the brand want as a royalty rate?” In my 15 years of experience, this is NOT the most important question in any licensing negotiation. Licensing is the process of outsourcing a brand’s NPD in a product category in exchange for a small share of the revenue and 100% of the brand equity. In the throes of negotiation and product development, it’s easy to neglect the brand equity part of this equation, but brand equity is the reason for the licensing in the first place. The financial and contractual elements of licensing are relatively simple. Broadly speaking, the manufacturer or ‘licensee’ develops a revenue forecast, both sides agree a royalty rate and, usually, a proportion of forecast royalty that is payable as a guaranteed amount per annum – these figures, along with a number of restrictions and obligations make up the core of an agreement in which the brand owner or ‘licensor’ grants the rights to their trademark in a particular category and territory to the licensee. Preparation If you are looking to become a licensee, the top three things you can do to prepare are: 1) Draw up a list of target brands, consider their merits and their positioning. Consider visualising product in order to help your thinking. 2) Prepare a realistic volume and revenue forecast: new branded products achieve great stand out on shelf, they are not magic beans. 3) Gather retailer feedback, being



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The Base Line

careful not to promise a particular brand. Take buyer interest with a pinch of salt. Execution As a newbie you should probably focus on companies that have licensing experience. Brands that have never licensed will cost you a lot of money in product mock-ups and meetings to secure stakeholder buy-in before you are granted the rights to their precious IP (Intellectual Property). In addition, the corporate lawyer will probably include a lot of very aggressive clauses in the contract out of fear of the unknown. There are three elements that need to align in order to deliver a successful licensed product. The legal agreement, the product and the marketing. Avoid over-engineering Licensing projects are generally led by optimists who believe in the invincible power of brands to convey trust. Brands need multiple iterations to Right: Don’t be tempted to overengineer a product. Below: Classical music has more than just a little in common with brand licensing.

get it right however. Excited manufacturers with first time access to the brand have a dangerous tendency to over-invest in the product, while the high price of the product is dangerously overlooked. When we partnered with a company to launch a Men’s Health Beef Jerky it was the lowest salt, lowest sugar on the market, retailing at nearly £3 for 50g. This product has achieved fantastic press coverage and distribution, however we know that the next variant, slightly cheaper with a tiny bit more sweetness, will sell even more. Avoid under-engineering Brands help achieve sell-in but products achieve

sell-through. When we launched a scone with a famous tea brand, we weren’t able to achieve a tea-flavoured scone that didn’t have a tannin aftertaste that led to a dry mouth after 20 minutes. This meant that our scone was just the same as other scones. We sold a lot of them to begin with, but consumers traded back to their original scone when they realised there was no brand benefit. Having said that, in slower moving categories – like torches, we have seen licensed products outsell their non-branded equivalent by a factor of 6 to 1, even at a higher price. Remember to launch With all involved in developing the product spending, typically, a year before it appears on shelves, it’s easy to forget that the consumer hasn’t seen the product and that it will need a significant launch marketing budget if it is to succeed. Distribution is branding If the brand owner believes that it should be on a par with Rolex while you want to sell licensed watches to Argos, it may be best to reconsider the licence. This was true of the Calvin Klein licensee Warnaco which found itself on the end of a $million legal challenge when it started selling the famous brand through Costco. Think long-term Licensing activity should begin over a year ahead of the retail window, leaving time for product development, product approval, contract development and retail sell-in. If you are in a fast moving, fast changing market, you are probably too late, by the time you have secured your brand, the market may have moved on. The advantage brands have over private label is that they tend to make better plans because they think longer term, so start to think like a brand, even before you have one to offer. Think of yourself as the violinist playing Bach… the last thing you want is an empty auditorium, but at the same time, no one wants to hear you learn to play the violin from scratch. It’s worth sticking with it though because, when it works, licensing allows retailers, marketeers, brand owners, manufacturers and consumers to work in perfect harmony. LICENSING SOURCE BOOK EUROPE 2017


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Focus on... fatface

Face of success With over 200 stores across the UK, Ireland and US, plus a loyal consumer base, the time certainly seems to be right for British lifestyle and accessories brand FatFace to expand its licensing offering. LSB catches up with its new head of licensing, Gabrielle Sims, to find out the plan.


hen FatFace scooped the award for Best High Street Fashion Brand Licensed Retailer Execution for its work with Volkswagen Campervan at the Brand & Lifestyle Licensing Awards in April, it was an indication that there are big plans afoot for the British lifestyle and accessories brand. Just over five months later, with Gabrielle Sims having taken on the newly created role of head of licensing, the bigger picture is beginning to emerge. Gabrielle is no stranger to the company – she worked with FatFace on the VW collaboration during her time at IMG – and it’s clear that she is raring to go when it comes to building the licensing Above and right: programme. Inspiration will be “I have always admired taken from stores as well as existing prints FatFace and what they and activity. are about,” she tells LSB. “In a world where consumers are trying to get a better work-life balance and a much healthier lifestyle, FatFace resonates. Everything we do is designed to be loved by all our customers for life outside 9-5.



Above: FatFace is a casual, relaxed and fun brand, says head of licensing Gabrielle Sims. Right: Gabrielle says she has always admired FatFace and what they are about.

“We are a casual, relaxed and fun brand. We really know who our customers are and we are passionate about them.” In terms of licensing, there hasn’t been any FatFace licensed merchandise in the market for over ten years or so, with Gabrielle pointing out that the brand has come a long way since then. “You only have to go into one of our award winning stores to just see what this brand is about now,” she says. “It’s so lifestyle. Our stores are beautifully designed and so is our product; it is designed with a purpose, attention to detail and unique handwriting which we will absolutely take onboard with licensing.” These criteria are key when it comes to building the licensing programme, too. Gabrielle explains that she is defining the core categories into three main pillars – home, adventure and activities.

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Focus on... fatface

“These categories will be our core; categories that fit the brand and have a natural synergy with who and what we are. I want to ensure we work with best in class partners. Our partners are like an extension of us – they have to be totally on board with the way we think and operate.” While a comprehensive style guide is still a work in progress, creative prints and patterns, finishes, product detailing and sourcing will be featured, all of which are made and designed in-house at the FatFace base. Inspiration will be taken from the stores, as well as existing prints and activity. “That’s at the heart of who we are,” says Gabrielle. “This is about extension and no logo slapping. Everything needs to be thought about; an element of what we stand for and who we are needs to come through in the product.” FatFace, of course, boasts a rich base of retail stores in which to sell the products, however Gabrielle is also targeting department stores, garden centres, independents and mail order, as well as major chains such as John Lewis and Next. Feedback so far from potential partners has been extremely positive, which is fantastic and refreshing she says. It’s clear that Gabrielle has major plans for FatFace’s licensing programme and her previous experience working with lifestyle brands will no doubt pay dividends. “My experience has allowed me to understand how to build and licence brands in the right way. I

FatFace: Need to know

The FatFace brand was born in 1988 when the founders – Tim Slade and Jules Leaver – began selling t-shirts and sweatshirts from their campervan in a bid to fund their skiing on La Face, Val d’Isere. The first store opened in Fulham, London in 1992, with women’s and kids’ ranges being introduced in 1997 and a website following in 2001. Current ceo, Anthony Thompson, joined the business in 2010 and the 200th store opening was marked in 2012. By the time 2014 arrived, FatFace had achieved £200 million in sales and expansion into the US was the next target. There are now over 220 stores across the UK and Ireland, plus six in the US. The first overseas department store concession is being planned to open in 2018, the same year that FatFace marks its 30th anniversary.

understand how brands work. I have also worked across all sides of the business, design, product, manufacture and licensing. My creative and graphic design background has really helped with my vision for brand development. This is core.” Gabrielle’s initial aims include signing up three to four best in class partners, building up the programme and creating product that people will “love and cherish”. “We want to make people happy and give consumers product that has all the attention to detail that FatFace is renowned for: with stunning creative and innovation, all at affordable and trusted price points.” Inset: The licensing programme will follow three main pillars – home, adventure and activities.



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Face to Face: Hearst

Hearst All About It F

rom House Beautiful to ELLE Decoration, Country Living to Cosmopolitan, Hearst publishes 22 consumer magazines – which collectively touch a third of the entire UK female population every single month. Add to this its digital activity - 17 million UK digital unique users, reaching 22 million people through its social media platforms, including Snapchat Discover, and there is no denying that this is a company that talks to a mega fanbase, through the different ‘voices’ of its brands. And licensing is part of this ‘speak’. It is easy to see why the award for Best Brand Licensed Homewares Product or Range in the Brand & Lifestyle Licensing Awards went to DFS for its House Beautiful sofas. This is such a winning collaboration in so many ways and perfectly illustrates how licensing echoes and perpetuates a fan’s affinity for a brand. DFS’ extensive marketing support for the range (through its TV and press advertising) is reinforced by the products being featured editorially in House Beautiful magazine, featured in room set lifestyle shots, on front covers and inside pages. This is no ‘shoe horn’ in, as the editorial team are involved in the product design, drawing on their innate knowledge of House Beautiful fans’ tastes and expectations. Ideally positioned between licensees and the magazines’ editorial teams is Josie Lahey-James, licensing manager of Hearst Brand Services. Josie, who has been with the company on the licensing side for the last couple of years, reports into



Talk about brand engagement. Hearst UK’s brands reach one in three UK women and one in four UK men every month, a penetration that most brands would only dream of. It sells four million magazines every month (Good Housekeeping, Country Living, House Beautiful, Red and Men’s Health, just for starters) as well as its thriving live events programme. So it is little wonder that Hearst’s licensing activity is building, not just metaphorically but literally, as the House Beautiful showhome in Shoreham, built by Futureform under licence, testifies. LSB flicked through the pages of the media giant’s licensing plans with Josie Lahey-James, licensing manager of Hearst Brand Services.

Inset: The calendar and stationery collections from the Otter House/Carousel Calendars group takes imagery from the Country Living magazine and translates them into beautiful products. This is part of the front cover of this year’s calendar.

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Face to Face: Hearst

Laura Cohen, licensing director and sales director of the Good Housekeeping Institute, who sets the commercial strategy. Although some of the Hearst magazines are represented by licensing agents (Cosmopolitan, Harpers and Esquire are with IMG and Men’s Health and Women’s Health are handled by Golden Goose, for example), the licensing activity for the heartland of its lifestyle and home titles comes under Josie’s wing. Explaining why the arrangement works so well at Hearst, Josie says: “The editors of the magazines are effectively the creative directors of the brands, which means that licensees can tap into the knowledge they have of the people to whom they are aiming their products.” It is an approach which has served all parties well, especially as this involvement has seen many of the licensed products Inset: A House Beautiful featured editorially in the show home, from Future Form. respective magazines’ pages – be it a DFS Country Living sofa, flooring from the House Beautiful range from Carpetright, a floral arrangement from Flowers Direct’s Red collection or Good Housekeeping kitchenware from Sainsbury’s.

Face The Facts

• Good Housekeeping enjoys an incredible 1.3 million readership and total monthly audience of each of 2.7 million • The Red brand reaches 1.1 million UK adults every month • 71% of Country Living’s readership are ABC1 adults • House Beautiful has a readership of 421,000 people • ELLE Decoration has a combined social media following of 2 million people • Prima has a readership of 415,000 people

“We arguably have a closer working relationship with licensees than other brands as we are so close to the end user which brings benefits to all parties,” believes Josie. As well as developing the ongoing relationships with the existing 11 licensees with whom Josie currently works, the strategy is to grow the programme significantly, “but the fit has to be right,” she stresses. As Josie points out: “Each of the brands has Inset: One of the bouquets in the Red range from their own character Flowers Direct. which the resultant licensed products need to match. The Prima reader is all about crafting, the Red fan is into entertaining, the Country Living reader is in tune with the idea of idyllic rural living for example.” There is one licensed product that lives up to its name and is definitely set to build on Hearst’s licensing programme big style – House Beautiful Homes. This ambitious real estate development project is being driven by modular housebuilders Futureform. This forward thinking company has worked with Hearst to develop a collection of different modular homes, that are built in the company’s factory in Shoreham-on-sea and then shipped to any site. And not to miss a trick, the show homes are superbly furnished incorporating many House Beautiful licensed products. So, you’ve read the magazine, bought the products, now live the dream!

Above left: Josie LaheyJames on stage at the B&LLAs at which DFS’ House Beautiful sofas won the Best Brand Licensed Home Décor Product award. Right: A Country Living Loch Leven sofa from DFS.
















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Richard Pink Pink Key Consulting Ltd 54 Salters, St Michaels Mead Bishop’s Stortford, Herts CM23 4NX, UK T/F: +44 (0) 1279 505 455 M: +44 (0) 7859 362 323 E: W:


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State of the nation: brands

Brand In Action From historic and museum brands to publishing, food and drink, there’s a wealth of activity happening in the brand licensing sector.

Well branded seminars

As part of Brand Licensing Europe’s drive to ramp up its commitment to brand licensing, this year’s exhibition (October 10-12 at London’s Olympia) sees a strong line-up of relevant seminars and talks. From a fireside chat with the V&A to food, fashion and football licensing, this year’s BLE Brands and Lifestyle seminar programme promises to have something for everyone. Highlights include an intimate ‘In conversation with’ interview with the V&A’s director of business development and licensing, Lauren Sizeland; a presentation from one of the biggest footballing brands in the world – Juventus; a session on innovation and creativity from Angela Farrugia and Lisa Shapiro at CAAGBG and a straight-talking brand licensing panel chaired by Richard Pink with contributors being Susan Bolsover from Penguin Random House; Christine Cool from Perfetti Van Melle; Gabrielle Sims from Fat Face and Nicolas Loufrani from The Smiley Company. BLE brand director Anna Knight commented: “This year’s programme is our most exciting to date, featuring an unmissable combination of complementary presentations, interviews, demonstrations and panel discussions designed to bring the world of brand licensing to life, and with sessions on food and drink, heritage, sport, fashion and corporate brands.” All seminar sessions are free to attend and will be available on a first come first serve basis.



RHS birds takes flight

The Royal Horticultural Society (RHS), which won Best Heritage Brand 2017 in the B&LLAs in April, is continuing to expand its licensing programme, as testified by its latest agreement with Frances Lincoln Publishers, part of the Quarto Group to produce a new stationery range. Above: A new RHS Birds Notebook The range is inspired by from Frances Lincoln Publishers. illustrations from the RHS Lindley Library collection, which comprises 25,000 images of botanical art and go back hundreds of years. Called the RHS Birds range, it comprises three products: a journal, a pocket notebook set and a writing set. The artworks used in the RHS Birds range include hand-coloured engraved plates by John Frederick Miller from Cimelia Physica by George Shaw, published in 1796; coloured engraved plates from Mark Catesby's 1754 publication The Natural History of Carolina, Florida and the Bahama Islands, and illustrations by George Brookshaw from 1819.

Great grades from University of Oxford University of Oxford will be represented at this year’s BLE by its UK agent Global Icons. “2017 has been an excellent year for Oxford, with expansion into new categories and growth from our existing licensing partners,” commented Chris Evans, md of Oxford Limited. “Over the past 12 months we’ve invested time with our agents across the world, meeting with current and prospective licensees, to ensure the Oxford brand remains relevant and is able to respond to increasingly competitive markets.” Above: Oxford University is to explore Its strategic focus for 17/18 will new patterns at this year’s BLE. include secondary licences, such as bags and eyewear to complement its apparel collections in key international territories, as well as extending the brand’s pattern portfolio to strengthen its home décor and gifting proposition. Stand N100

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State of the nation: brands

Discovering the power of play

At Brand Licensing Europe, Imperial War Museums (IWM) will present its diverse licensing programme inspired by the museum’s rich archive. This year, IWM will be unveiling new partnerships with Above: An IWM Hawker SmartFox and Peterkin Hurricane Construction set. that signify the continued expansion of the toy category. These new toy partners will join The Monster Factory and The Lagoon Group. In addition, IWM will share details of a new partnership with Crest Gardens for a gardening giftware range that will increase the licensor’s retail footprint. A dedicated brand licensing team based in the UK is now supported by a local US licensing agent, Spotlight Licensing, which is on hand to guide licensees through the museum’s superb collections, which inspire unique products with a powerful story.

Stand R38

Just For Start-ers Start Licensing has a wealth of brand activity going on for BLE this year. Britvic Brands, which won the award for Best Food or Drink Brand Licensing programme in the B&LLAs 2017, sees its newest licensee Yumsh Snacks, which has developed a range of Tango flavoured popcorn products, reach the finals in the Best Food or Drink product in the UK Licensing Awards. Brand of Brothers has also added to the range of Tango products available at retail with the successful launch of two Tango

flavoured frozen ice products - in orange and cherry flavours. Other new developments in the Britvic programme include Streamline Foods launching Fruit Shoot Fruit Bars to join its long running Fruit Shoot jam product. Start Licensing also has the Chewits brand on its Above: Nadiya Hussain is slate and has reported that Bon set to break into licensing. Bon Buddies is finalising plans for its 2018 Chewits Easter Egg - the licensed egg will feature a chocolate egg co-packed with the iconic Chewits stick packs to create a fresh offering for the seasonal confectionery market. Start is also working with popular TV and media personality Nadiya Hussain to develop a licensing programme on her behalf. After winning the Great British Bake Off, Nadiya has become firmly established as a consumer favourite in the UK. “Nadiya's popularity and profile continue to grow," said Ian Downes from Start Licensing. "It is clear that Nadiya's personality, approach and style resonate well with the British public. The reaction from the licensing and retail communities to the licensing opportunity associated with Nadiya has been very positive. We are confident some rewarding commercial partnerships will be forthcoming." Stand F17

Juicy news from Welch’s

Juice brand Welch’s, has chosen Brandgenuity as its exclusive licensing agency for the UK with a remit to expand the trusted food brand into complementary food categories, including frozen, refrigerated and shelf stable, beverages, vitamins and supplements and food services. Retailers to be targeted include major grocers, as well as convenience stores and discounters. Welch’s is the processing and marketing subsidiary of the National Grape Cooperative. Located across America and in Ontario, Canada, the cooperative’s approximately 900 family farmers own the company and grow the delicious and inherently healthy Concord grapes used in Welch’s juices and other grape-based products. Above: Welch’s has signed Welch’s products are sold throughout the United States and in around 40 Brandgenuity for the UK. countries around the globe. The Welch’s brand licensing programme currently includes 25 licensees in various categories. “Successful licensing in international markets depends on having the right resources on the ground in the relevant countries and territories,” said Glenn Hendricks, head of global licensing at Welch’s. “We are thrilled that Brandgenuity will bring its local market knowledge to our expansion efforts in the UK.”

Stand P60



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State of the nation: brands

HRP dedicated to detail

Historic Royal Palaces, the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle, is continuing its licensing agreement with high-street fashion retailer Hobbs, with the AW17 collection taking its inspiration from the Baroque Palace at Hampton Court, regalia from the Crown Jewels and items Above: Part of the new from the Royal Ceremonial HRP Hobbs collection. Dress Collection. Hobbs continues to highlight its dedication to detail in the craftsmanship of its premium collection, with The Palace Collection consisting of careful and meticulous hand sewn embellishments, printed jacquards and hand painted silks. The collection has great variety in terms of silhouettes, lengths and styles to ensure that it is the perfect destination for all social occasions, be that formal or smart casual. The success of the award-winning Palace Collection across Hobbs stores in the UK and in Bloomingdales in the US has contributed towards the growth of the brand in the US and the opening of a standalone Hobbs store in Connecticut. Meg Lustman, ceo, Hobbs said: “Working with Historic Royal Palaces has enabled us to launch a range of clothing that also appeals to the American audience. The collection launched in Bloomingdales to huge success and in 2017 was the leading collection for the opening of our first US store in Connecticut.” In 2018, Hobbs and Historic Royal Palaces will launch and celebrate their 10th collection with designs based on The Great Pagoda, situated in Kew Gardens and cared for by Historic Royal Palaces. Historic Royal Palaces is now looking for new partners at Brand Licensing Europe, especially in the areas of beauty, bath and home fragrances, garden tools and accessories, stationery, tabletop and heritage food and drink.

Stand L30.

The V&A is wearing well The V&A licensing programme now boasts an impressive 75+ licensees internationally. With the autumn/winter season approaching, the V&A has introduced a capsule collection with ethical clothing brand People Tree. The range features two beautiful patterns each applied to four statement pieces, and is available in the UK and Japan. The V&A has also launched its debut collection


with Knomo, the global lifestyle accessories brand with a mission to create perfect accessories that are beautiful on the outside and smart on the inside. Knomo has reinvigorated a striking print from the museum’s archive, evoking the glamour of travel in the 1920s and 30s. In addition, the licensing team has worked hard on the launch of the V&A Inspired, John Lewis Designed collaboration, the first of its type. The series features 18 pieces across lighting, furniture, textiles and decorative accessories inspired by the collections and interiors within the Museum. Other highlights of 2017 include a new quilting fabric collection with world specialists Moda Fabrics; a 200-piece homeware collection with high-end retailer India Jane; a unique luxury stationery range from online customising specialist, Papier; and the Above: A V&A Tulip top from People Tree. launch of the high profile V&A Classic Collection paint, now available in 40 distinctive shades inspired by the decorative schemes of the Museum. Stand K10.

Baby steps for Golden Goose

At BLE this year Golden Goose will be showcasing its latest client, Mother & Baby magazine – the UK’s No. 1 Pregnancy, Baby & Toddler magazine. This strong magazine brand lends itself for translation into a range of categories, from accessories for pregnant mothers to infant and toddler nutrition and care. With the success of the agency’s Men’s Health licensing programme – recently launching a range of low fat, high protein, high fibre sausage in Asda as part of a complete range of low fat meat products – Golden Goose has demonstrated its abilities in developing a magazine brand into successful product categories. “We are looking for partners who see Mother & Baby Magazine as the way to provide new mothers with a range of trusted products at a critical time in their lives,” says md, Adam Bass.

Stand P22

Above: Golden Goose takes on Mother & Baby. LICENSING SOURCE BOOK EUROPE 2017

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State of the nation: brands Left: Greenwich Polo Club has its sights set on eyewear.

Copyrights Has Eyes On The Prize

The Copyrights Group will be showcasing the Greenwich Polo Club at this year’s Brand Licensing Europe. The brand continues to grow in Europe with a new eyewear partner set to launch across territories in 2018. It’s also been an exciting year for The Country Diary of an Edwardian Lady with new partners and categories coming through globally. New publishing from US partner Rizzoli will launch in 2018. For 2017, new launches include colouring in book, magazine covermount, personalised greeting cards and social stationery, as well as refreshed designs from existing licensees.

Stand D80

Fashion-forward science The Science Museum brand has seen a significant growth of its licensing programme in the last year. While core ranges of toys, gadgets and science kits continue to grow year-on-year, new categories are increasing retail presence and brand awareness, Apparel, launched with licensee Fashion UK, has been particularly popular. A second range of space-themed t-shirts has just launched, its sales no doubt boosted by the publicity surrounding the unveiling of Tim Peake’s Soyuz space capsule at the museum earlier this year. Above: Apparel from Fashion New ranges of design-led stationery by Frances Lincoln and Quadrille have made UK has been very popular for use of the museum’s extensive picture library. Games, preschool toys and paper the Science Museum. gifting are currently in discussion. The Flying Scotsman has also had another successful year with multiple new signings. Apparel by Spike Leisurewear, bedding by Noveltex, greeting cards by Really Wild Cards and construction kits and DVDs by Demand Media are just a few new products which have launched this year. With the locomotive still touring the UK, its brand licensing programme has gained more licensees this year than any previous year. Adding to new products this year is the Flying Scotsman Steiff bear from Danbury Mint. Little Flying Scotsman, a style guide created just for children’s product, has also seen its first signings for bedding, curtains, towels, sleeping bags and beanbags. Stand L15.

Time For RAF Centenary

The Royal Air Force (RAF) has partnered with Breitling, to launch a limited edition collection of luxury watches in celebration of the RAF’s 100th anniversary. Managed by IMG, the collaboration between the two long-standing partners will mark a new milestone, with Breitling’s limited edition RAF watches being sold into retail for the first time. As part of the RAF100 Centenary celebration, a watch will be auctioned to raise money in support of the RAF100 Appeal, raising charitable funds to achieve the wider RAF100 objectives. These include commemorating the achievements of the RAF family and creating a lasting legacy. Above: RAF partners with Breitling for 100th anniversary.

PepsiCo fizzes with IMG PepsiCo has renewed its European licensing Above: PepsiCo renews contract with IMG. representation agreement with IMG for Pepsi, 7UP and Mountain Dew. Over the past two years, PepsiCo licensed apparel products have been sold in leading fashion stores, including ASOS, Topshop, Primark, H&M, Bershka, BIK BOK and Besteller Group and Zara. Several new licensees will launch apparel collections in 2017, including a direct to retail licence in Europe with retail chain Undiz and a collaboration with streetwear brand JunkYard in Italy and Scandinavia. In 2018, PepsiCo will launch apparel collections with Brand Design across Europe; Sabor in Italy; Carbotex in Eastern Europe; and in LLP’s owned and operated retail stores across Eastern Europe. In other categories, PepsiCo has been working with Amber House for lip balms, Helix Trading for stationery items and The Original Metal Sign Co. for metal signs, all sold in the UK and Ireland. LICENSING SOURCE BOOK EUROPE 2017






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For licensing enquiries contact: Barth Montarello


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State of the nation: brands

Who Do You Think You Are – Einstein? Professor Puzzle has marked its entry onto the licensing scene with the official Albert Einstein puzzle range. Consisting of five wooden and metal brainteasers, the products are in store now across the UK, Europe and the US. 2018 will see four more original pieces added to the range. As enigmatic and complex as the man himself, each puzzle is cleverly linked to Einstein through his famous theories and well-known quotes. The gifts are aimed at true puzzle lovers, from a set of E=mc2 wooden puzzle cubes, to the house riddle from Einstein’s childhood and a letter block puzzle with 12 different challenges including a relativity riddle and a quantum query.

Above: Professor Puzzle launches into licensing with Albert Einstein puzzles.

Beanstalk Sprouts New Opportunities

flavoured cheddar cheese to launch in October 2017. On the apparel side, Guinness has partnered with German clothing retailer EMP, In Europe and the UK, Beanstalk Europe's number one retailer for rock and has been appointed to metal band merchandise, movie, TV and represent the leading biscuit gaming merchandise and alternative fashion. brand McVitie’s. Beanstalk is Meanwhile, Baileys has launched a new coffee pod seeking new opportunities with Tassimo and a new range of sharing cakes across all its brands including and cupcakes featuring the brand is scheduled to Jaffa Cakes, Digestives, Hob Above: A TGI gifting range will be launch in early 2018 from Finsbury Food Group. launching in Boots stores for Nobs and Nibbles and will Christmas. In the hard goods sector, the DeWalt initially be focusing on close to programme maintains its focus on the core value core categories such as desserts, ice cream, of ‘Guaranteed Tough’, adding fall protection yoghurt and gifting. equipment and ladders to its portfolio, while New agreements have been signed for Diageo Black+Decker is building on its aim of creating with Windyridge, a speciality cheese producer products that make people’s lives easier, extending based in Dorset, to create a new range of Guinness the brand into the key small domestic appliances category across Europe. Smiley Gets Festival Happy Beanstalk client TGI Fridays launched its This summer has seen a busy schedule of festivals international licensing programme earlier this year, for the Smiley brand. kicking off with a trio of slow-cooked meats from Firstly, taking to the stage at the Isle of Wight licensee Tulip in April available nationally across Festival, Smiley teamed with Palladium Footwear, to celebrate the launch of its exciting new 300 Morrison’s stores in the UK. Continuing the collaboration that celebrates both brand’s landmark licensing programme’s global expansion, licensee anniversaries. With an exclusive artist-gifting suite Handcrafted Restaurants launched TGI Fridays backstage, the Palladium x Smiley booth was a huge BBQ Ribs in July across 13 Costco stores in Taiwan. success, luring big name bands and artists including the likes of Ricky Wilson of the Kaiser Chiefs, David Elsewhere, TGI Fridays is launching a gifting range Guetta, Run DMC, Zara Larsson, Texas and in time for the Christmas season with IG Designs Rag’n’Bone Man among many others. The Smiley which will be available in Boots stores across team was also out in force giving away frisbees, glow sticks, badges and flags to over 50,000 the UK. festival revellers. This hugely successful partnership Beanstalk continues to grow the global licensing played out to a live Sky TV audience. programme for Energizer. Eveready is expanding The team paused quickly for breath before its European programme to include flameless heading back out on the road to Glastonbury. The Smiley crew pitched up at Castle Cary Train Station LED candles, whilst Energizer will be adding to distribute thousands of Smiley festival flags, Christmas lighting and photographic batteries ponchos, badges and stickers to festival goers and accessories. arriving in the build up to the event. Stand Q100 LICENSING SOURCE BOOK EUROPE 2016


B&LLA LSB a5 Advert 2018_muk.qxp_Layout 1 22/09/2017 12:19 Page 180

The only awards totally dedicated to award brand and lifestyle licensing The B&LLAs online entry forms will go live by early December The 2018 winners will be unveiled on Thursday 26 April 2018 A lavish afternoon event at The Dorchester, Park Lane, London The B&LLAs bring together retailers, licensees, brand owners and representatives to celebrate excellence in brand and lifestyle licensing.

For information on reserving tickets or tables to the event, please contact:

Clare Davies at Createvents Ltd, using or calling +44 (0)1183 340085.

For information on sponsorship or any other enquiries please contact:

Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 These awards are free to enter. The entering process is online and will be open 1 Dec 2018 (accessed via the website) and will close 17 Feb 2018 Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W:

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Brand Licensing State Of The Nation

Van Gogh Museum eyes licensing The Van Gogh Museum in Amsterdam is developing its first ever licensing programme and will be working with Licensing Link in the UK to develop ranges in the key lifestyle categories that capture the inspiration and DNA of the impressionist master. As well as working with the biggest collection of masterpieces globally and all Van Gogh's letters, partners are encouraged to use their own creativity to deliver contemporary designs for their products utilising the assets. This is day one, so all categories, (bar wallpaper) are open. Also in Licensing Link’s Above: The Van Gogh Museum is making its licensing move in the UK. brand roster are Pantone, which is looking for partners to sit alongside the 27 licensees already operating in Europe; 1960’s/70’s iconic poster art from the collective known as The Family Dog; and EyeLove – a new take on the ‘I love…’ moniker. Stand B36

On Point

The Point.1888 will be showcasing a variety of brands at this year’s Brand Licensing Europe including Butterkist; Tangerine Confectionery (home of Wham bars, Fruit Salad, Black Jack, Flump, Refreshers, Dip Dab, Sherbert Fountain and more); Battersea Dogs and Cats Home, natural fast food chain LEON Restaurants, Malibu, quirky china brand Yvonne Ellen and food and lifestyle celebrity Madeleine Shaw. The team invite you to join them for some chocolate popcorn or to say hello to Peppa, Battersea’s Minature Schnauzer.

Stand B80

Below: LEON is part of The Point.1888’s BLE line-up.

BWI Takes Flight

BWI has grown the RSPB licensing business with new partners joining an already well established programme. Wild Republic is expanding its range of singing birds, Junction 18’s homewares ranges are proving very popular and Bird & Wild Above: BWI has grown the is launching a new range of RSPB and Kate Humble shade grown and bird licensing programmes. friendly organic coffee. A new style guide is also available with fabulous designs tapping into the charity’s historic archive. Meanwhile, the lifestyle brand from Kate Humble continues to go from strength to strength. A new skincare range is being developed, along with gift offerings, while expansion into new categories is planned in 2018.

Stand Q20

Global Gets Physical and Musical

Global Merchandising Services will be showcasing several new properties at this year’s Brand Licensing Europe, including social media phenomenon and bestselling author - Joe Wicks the Body Coach. Joe is the author of the number one bestselling series, ‘LEAN IN 15’ which has sold more Above: Mariah Carey’s MIMI brand is set to be extended. than two million copies in just over a year. Last year, Joe was named the second most influential person in the food industry. Also joining the roster is global superstar Mariah Carey - the best-selling female artist of all time with more than 200 million albums sold to date. Global will be developing and extending the Mariah Carey brand (MIMI) across the lifestyle and fashion arenas. Global’s extensive roster includes worldrenowned music artists such as Iron Maiden, Little Mix, Elton John, Dolly Parton and Motörhead, among others, as well as the digital science brand, IFLScience. Stand: G74 LICENSING SOURCE BOOK EUROPE 2016





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To enquire about licensing opportunities with the full AB InBev portfolio of brands in Europe, APAC and Canada, please visit Brandgenuity at stand P60 or contact


Please Drink Responsibly

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Inset: Dr Martens boots inspired by paintings by William Hogarth.

Buky’s brand and deliver

Anne Buky, a consultant working in the heritage sector, looks at how museums and heritage organisations have developed strong brand licensing programmes.

Licensing our heritage W

orking with museums and heritage organisations is an immense privilege. When asked why I do so, it is not hard to find the answers – breath-taking collections, incredible buildings, experts with encyclopaedic knowledge and people who are committed to preserving and enhancing a heritage in which the UK is the world leader. And such an incredible and diverse heritage - from dinosaur bones that are millions of years old; to paintings worth £millions, pilots’ notebooks written during the Battle of Britain, jewels worn by the Queen, Shakespeare’s gold signet ring, sculptures by world masters, record breaking trains and cars – the list, of course, is endless, huge and diverse; all of life is here. The museum and heritage sector has changed beyond all recognition in the way that it presents its collections. Bright, interesting displays, immersive experiences, record-breaking exhibitions all show that great efforts have been made to explain the collections to a diverse audience. And judging by the excited queues of visitors during the holiday period, these efforts have clearly paid off.



Left: Anne Buky, licensing consultant in the heritage sector. Below: The Imperial War Museum’s rubber band Spitfire.

In tandem with developing their content, museums have also made strides in commercialising their brands and raising income through activities, such as retail and brand licensing. Sometimes this has come about because funding from government, local authorities and other sources of income has been curtailed and it has become necessary to develop other income streams. But the heritage sector itself has recognised the great interest and value that its brands and collections have and has made every effort to ensure that these brands are offered to the wider world. It is not always an easy path. Whereas the retail offer in a museum is driven by the visitors and specialist audiences, and bespoke products can be created for these audiences, licensed products have to appeal to the mass market which sometimes has different priorities. Brand licensing is a large industry and in LIMA’s most recent figures of how the industry is divided, the not-for-profit sector occupies less than 1% of the total. Potential licensees are more familiar with, and more attracted to, the ‘easy’ options of film and TV offers, fashion brands, sport and lifestyle, etc.

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Buky’s brand and deliver Below middle: Historic Royal Palaces have partnered with Hobbs to create fashion ranges. Bottom middle: Museums such as the V&A are good at creating exhibitions to bring fresh attention to their brands.

Significantly, larger museums, such as the V&A, Natural History Museum and the Science Museum and larger organisations, such as The Royal Horticultural Society and the National Trust, have resources to develop their licensing programmes. They have created strong programmes with clear messages. However, developing a strong programme is not only about resources. Museums with fewer resources or dedicated to more difficult subject matters, such as the Imperial War Museum and the William Morris Gallery, have found their respective niches by playing to their strengths. Historic Royal Palaces has inspired Hobbs to create several ranges based on the fabric of its buildings. Sir John Soane’s Museum (an iconic museum in Lincoln’s Inn Fields, London-based on one man’s personal collection) has inspired mega brand Dr Martens to create special boots, inspired by the William Hogarth paintings in the collection – how marvellous is that? The challenge for the heritage sector is to find licensees who understand the organisation in question, as well as its cause and are happy to delve into archives and develop products ideally that work well in both markets. Museums do this in the following ways: a) Clear strong brands, understandable to all b) Recognise the ‘core purpose’. Museums large and small have thousands, and in many cases millions, of artefacts and images – it is sometimes difficult for a licensee to know where to start in terms of developing products. But museums that have identified the core purpose – the one thing that is recognised above all, can start with developing products around that idea before moving on. For example, Imperial War Museums (IWM) has 11 million photographs – an astonishing amount, but it is best known for its atrium hung with key objects and in particular a Spitfire. It also hosts popular air shows at its branch at Duxford – where spitfires often feature. Retailers know that anything with a Spitfire sells, and this is mirrored in the wider world – easy!

c) Exhibitions – strong exhibitions are the lifeblood of museums and can bring in new audiences. Exhibitions can also bring in new licensees who see, perhaps for the first time the opportunities that may be secured with a new audience or by embracing a new style. The V&A has been a trailblazer with its exhibition programme – queues around the building, evening openings and a superb retail offer mirrored in its licensing programme. d) Anniversaries – in the heritage world we are blessed with many historical anniversaries. By the nature of its subject matter IWM, for example, has several anniversaries a year – the challenge sometimes is to choose which are the most appropriate to tap into. Anniversaries can be a great bonus and licensees can be excited by the prospect of an event that will cause a spike in sales. However one must be cautious as well. The anniversary of the start of the First World War (2014), the Battle of Waterloo (2015) and Trafalgar (2005) have come and gone – they caused a spike in licensing activity – but the challenge is to grow a programme naturally so that it is not dependent on one-off dates. Luckily for IWM, wars last quite a long time and they are now looking at renewed activity geared to the end of the First World War in 2018 - remembrance and legacy. e) Publicity – here the heritage sector struggles the most. The licensing world thrives on publicity and good news stories. But with tight budgets and in many cases the use of public money, museums can only dream of the kind of publicity generated by the film and TV studios. Each advertisement must be assessed and every PR campaign measured. It is difficult to get heard above the clamour, literally, of the big licensors. At Brand Licensing Europe in October on the first floor where museums and brands are placed there is a quiet oasis above the hubbub below. Many museum employees and also licensees describe their first encounter with a museum collection as ‘life changing’ and it certainly has been for me. LICENSING SOURCE BOOK EUROPE 2017


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Focus on sporting Brands

Pitching In While the mega football clubs and major sporting associations have been playing the licensing field for years, more brands with strong links with the sporting arena are also scoring highly in the licensing league.

Check into the Best hotel in Belfast Signature Living, the hotel and hospitality operator behind The Shankly Hotel and 30 James Street, has announced it will be opening a George Best Hotel as the company’s first project in Belfast. The agreement was negotiated by IMG on behalf of the George Best Company, owned by George’s sister and brother-inlaw Barbara and Norman McNarry. Located in Belfast’s landmark Scottish Mutual Building and opening in 2018, the George Best Hotel will celebrate the career and glamorous style of the man Pele famously described as “the greatest player in the world.” Founded by Lawrence Kenwright in 2008, Signature Living is renowned for restoring iconic derelict buildings into unique hotels and hospitality experiences. The Shankly is a tribute to legendary Liverpool Football Club manager Bill Shankly and 30 James Street was previously the headquarters of the White Star Line – famous owners of the RMS Titanic.

Right: Celebrating George’s glamorous style.

Admiral growth at Sainsbury’s

Sainsbury’s Tu is building on the success of its Admiral apparel ranges with a new collection for autumn 2017. Available in-store and online, the collections will be supported by promotional videos and brand new POS. The Retro collection remains a key piece of the Admiral range and autumn will see the introduction of polos updated with colours and further fashion elements such as texture and dogtooth. The number of outerwear items will increase by 50% and will include new shapes such as the cord trucker as well as updating key pieces. In addition, tops account for two thirds of the sales and so key styles, such as its gingham shirts are being refreshed with new colours and prints. The Gold collection will introduce a new look using a Monochrome palette with inspiration from the mod era using key paisley prints, with the branding moved to the hem of the product for a more subtle look.

Left: Brand new for autumn. /050917/21017



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Focus on sporting Brands


Beachbody Ready

Above: A growing UK customer base for Beachbody.

BrandCo Management has announced that Beachbody will be returning with a new collection spring/summer 2018. After a successful launch of the autumn/winter range in September 2017, the latest range of highly technical apparel and footwear for the spring/summer 2018 season will launch February 2018. Working with key seasonal trends and adopting the most advanced performance technology in the fitness market, the range of technical tops, pants, jackets and activity-specific footwear is designed to deliver maximum results in the gym environment. Beachbody has 27 million customers worldwide and the customer base in the UK is expected to grow to a million. This apparel and footwear offering is uniquely placed to sell into an existing market of customers. Distribution is growing and Beachbody is now represented in key retailers including JD Sports, Barrington’s, FitCo and Amazon.

Rhino Starts Licensing

Park ‘Flicks to Kick’ with Subbuteo Park Agencies is preparing for the launch of its second Subbuteo apparel collection ahead of next summer’s FIFA World Cup in Russia. The range encompasses men’s and boy’s daywear, nightwear and underwear. Above: A second collection for Subbuteo.

Start Licensing has announced that it has teamed up with leading rugby training brand Rhino. As the official supplier to this summer’s British & Irish Lions Tour, Rhino is the world's leading supplier of contact and technical training equipment for rugby. Ian Downes from Start Licensing commented: “Rhino is a brand that is well known and recognised. Its core values are easily understood and identifiable. We are hoping to capture this in certain aspects of our licensing plans”. Initial targets include a range of Rhino branded luggage - tough, practical, durable - and stationery products that ape the surface of the Rhino rugby ball in terms of feel and texture. However, Ian also thinks there are some other viable licensing opportunities including gift confectionery. “Easter Eggs copacked with mini Rhino rugby balls would be a great gift for a rugby fan, while Rhino lends itself well to other sports related products such as toiletries and personal care.”





Above: Rhino licensing opportunity.



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New collaborations with select lifestyle brands is growing the DFS business, appealing to more aspirational customers, and the latest collab with Joules is sure to turn heads when it launches in November. LSB caught up with Kellie Wyles, head of brands at DFS, on this winning strategy.

Inset: The Windsor is one of the sofas in the new Joules collection.

Are you sitting comfortably? FS has been making furniture for five decades and hand-makes every sofa to order. With years of experience going into handcrafting tens of thousands of sofas every year at its three factories in Yorkshire, Nottinghamshire and Derbyshire, DFS is the biggest sofa manufacturer in Britain. Over the last five years DFS has grown its market share in the aspirational segment with the addition of the Exclusive Brands range, but also the acquisition of Sofa Workshop, Dwell


A colourful twist on the classics The new Joules Collection, exclusively available at DFS, encompasses a range of country, coastal and colour-inspired sofas, armchairs and footstools. Each piece has been designed to embody the quality, Britishness, colour and humour that makes Joules stand out from the crowd. Designed by DFS’ design director, Philip Watkin and Joules’ head of concept, Laura Douglas, each piece is handmade to order in Britain. The collection combines Joules’ unique hand-drawn prints and unrivalled attention to detail with the traditional skills of DFS’ craftspeople. Laura Douglas, head of concept at Joules commented, “At Joules we’re always looking at new ways to delight our customers and meet their lifestyle needs all with bringing a touch more colour to their lives. We’re excited to do just that through our first ever sofa collection in our unique Joules designs.”

and most recently, Sofology. DFS introduced the first of its Exclusive Brands range in 2012 and it includes collections with House Beautiful, Country Living, French Connection and coming in November, Joules. Kellie Wyles, head of brands at DFS, explains the strategy behind the Exclusive Brands concept. “The aim of our exclusive brand partnerships with French Connection, House Beautiful and Country Living is to broaden our appeal

Inset: The Keswick sofa from the Country Living collection.


Below left: DFS has more than 110 stores across the UK, Ireland, the Netherlands and Spain. Below: Kellie Wyles


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FACE TO FACE: DFS Inset: The Lydia sofa from the House Beautiful

to more aspirational customers as part collection seamlessly blends contemporary of our growth strategy. While we style with practicality. already have a leading competitive share in all customer segmentations that we target, we have a clear focus on strengthening appeal to customers who are seeking furniture that is handmade to order, preferably in the UK, and with accompanying guarantees around quality.” Leveraging the appeal of these brands has been an enormous success for DFS, We look for brands that value our delivering 35% growth last tradition of hand-making all products year, building on a 75% uplift to order and our own UK in the previous year. The manufacturing base.” company has high In return, it’s a win-win relationship expectations for its latest for the brands as well, giving each collaboration with premium brand an opportunity to expand its British lifestyle heritage brand, product offerings in a new and Joules. “We’re delighted to be unique way and reach out to new collaborating with Joules on audiences. “The brand partners bring this new partnership with them their own identity which celebrating the best of British The DFS difference complements our existing range,” design and manufacturing,” DFS aims to offer customers the widest says Kellie. “Combining their says Kellie. “Joules is an range of upholstery styles in the UK distinctive style, textiles and prints extremely popular British covering traditional, contemporary and with DFS’ impressive upholstered brand with a very distinct classic designs across a broad spectrum furniture design and manufacturing design identity that translates of price points. All its products are made by hand by experienced upholsterers at capabilities makes for a winning exceptionally well into one of its own factories or one of its combination for all.” upholstery. Combined with long-standing supplier partners – all in It’s a strategy that is quite clearly our quality and British the UK. working for DFS as the results speak craftsmanship we’re for themselves. And there’s likely to be more confident this partnership will appeal to licensing collaborations in the pipeline, although DFS consumers. The product will be in store from the will always be looking for quality, as opposed to end of November.” quantity. Kellie says: “Our aim is to create the right The House Beautiful collection won the Best Brand licensing partnerships to appeal to our consumer Licensed Homewares product at the Brand & audiences and we’re always looking for ways that Lifestyle Licensing Awards back in April. “We’re we can broaden our appeal across the upholstered extremely proud of our work in licensing so it was furniture market.” brilliant to be recognised by the industry,” says Kellie. “We’re always on the look out to bring fresh and exciting products to our customers and developing the right exclusive brand partnerships will continue to help us do this.” It’s a well-thought out process when DFS selects partners to work with. The company looks for brands with values that echo its own and celebrate British design and manufacturing where possible. Inset: French Connection’s Kellie explains the process: “We carefully select Zinc sofa. brand partners that will broaden our product range so that we will delight new and existing customers. LICENSING SOURCE BOOK EUROPE 2017


e Advert 315x480.indd 1

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Be inspired by the past to design and create product for today Historic Royal Palaces is the independent charity that cares for the Tower of London, Hampton Court Palace, Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle. Famous around the globe, these palaces attract over 4 million visitors a year and include a UNESCO world heritage site. Our licensees have access to Britain’s rich royal history with inspiration taken from the best designers, craftsmen and architects of their day; Peter Paul Rubens, Jean Tijou, Christopher Wren and William Kent to name but a few‌ To find out more about how your licensing programme can benefit from the scope of inspiration our palaces have to offer, visit stand L30 at Brand Licensing Europe.

Contact: Tel: 020 3166 6844

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Creating Opportunities

Big or small Building a brand programme doesn’t always walk hand in hand with the idea ‘the bigger the brand, the better the opportunity’. Richard Pink founder of Pink Key Consulting explains how with some lateral thinking you can create award-winning opportunities. Left: Richard Pink, founder of Pink Key Consulting. Right: Fizz Creations’ award-winning Slush Puppie maker.


and many others have made the mistake of thinking that global awareness and large-scale distribution of a brand - be it a car brand, football team, magazine title, snack, airline or any of the myriad products and services that have ventured into licensing in recent years are the most important things. Don’t get me wrong, though, awareness helps: if no one has heard of the brand then you are already starting your ‘pushing water uphill’ project by using a rake. However, awareness and distribution are just the start, and not the things that will make or break the programme. So what are the things you need? Brand licensing isn’t brand slapping; if it is, it won’t last long. Unlike a large entertainment property that is relatively hot stuff, you can’t simply apply the style guide to existing product formats and expect it to sell. I’m not saying it’s a bad thing for entertainment brands to do this (if you can, why wouldn’t you), what I am saying is that for brands it’s a sure-fire way to a short programme. Brand licensing needs more thought and consideration. Above: The iconic Pringles tin shape has worked for a raft of products including this jigsaw. Left: Mad Beauty used vintage Kellogg artwork in an unusual way for its Never Too Old range.



Stay Close In my experience, the closer you can get the licensed product to reflect an aspect of the brand the better. That aspect may differ from brand to brand. For example, there is a reason why in every Kellogg homewares range it’s the bowl that is always the best seller. There are exceptions to this, for example, why would bubble bath and handbags work for Kellogg’s – but I’ll come to that. With Pringles it’s different - there is no ‘bowl’ equivalent: you eat Pringles out of a tube – wait! I know…. let’s do a load of stuff in a tube or something that looks like a tube – jigsaws, pencil cases, pants! It sounds obvious when you say it, but it took me more time than it should have to move away from how Pringles are eaten, to how they look as the key feature to use for licensing. Fizz Creations absolutely knew what it was doing when it took on the Slush Puppie licence with the intention of making a scaled down Slush Puppie maker for home. Here’s a great example of a brand that a lot of people know and love. You wouldn’t say it had the awareness of Pringles, but everyone knows what it does and Fizz tapped straight into the core and produced an awardwinning product that is currently selling beyond all expectations. The great thing is that this product will likely also have the reciprocal effect of driving sales back to core product as well.

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Creating Opportunities

Getting creative So this month Pink Key Consulting took on Pan Am with all the romance of a bygone age and some truly beautiful art. The process starts again; which products will make up the core of what we do? To me, it’s a sure fire bet that, although the brand will stretch quite a long way, the key products are going to be anything related to travel and travel accessories. Important though this affinity with the core values or brand elements may be, it’s still less than half the ingredients that make up a successful programme. The most important of what’s left is undoubtedly creativity. Creativity can make all the difference. I touched on it in reference to the creative use of the Pringles shape being injected into the licensing products, but focusing on this alone will limit the programme - it needs to be able to stretch if it’s going to have longevity and this is where good creative makes all the difference. The Vintage Kellogg’s programme has benefitted most from this from the Pink Key Consulting stable. Aside from the beautiful creative that we saw in the original Portmeirion housewares and gifting range, and the food gifting sets sold by Kimm & Miller through Debenhams, the brand has stretched to places we never considered. Mad Beauty’s awardwinning Never Too Old range brilliantly used the vintage artwork to give the product a classy upmarket feel but, above all else, it was the use of shape that made the difference, using breakfast related shapes such as bowls, cereal packets, milk bottles and Pop Tarts to produce some wonderful products in an area we never thought the brand would extend to. In contrast, the Anya Hindmarch handbags from a couple of years ago used the iconic characters simply as standalone imagery. It was incredibly

Left: There’s a reason why the bowl is the best-seller in the Kellogg’s licensing programme. Belo:w Pink Key will stay true to the travel roots for Pan Am.

simple but visually compelling and came down to pure creative adaptation. I would say that the reason this worked so well is similar to the reason the ‘Warhol’ Marmite artwork worked: it was so unexpected that it surprised and delighted consumers who would never consider that the brand could be used in that way. I don’t think it’s a recipe for a long-term direction for a brand as it’s quite trend based, however, in terms of keeping a programme fresh and top of mind for consumers (and therefore retailers and licensees), it has a great role to play. Get The Toolbox Right Finally, aside from the brand affinity and creativity, it’s also a given that a brand licensing programme needs to be underpinned by great infrastructure and tools in the same way as any other licensing programme does. Too many brand owners look at licensing and think they can enter it purely on the strength of the brand. They still need the basic things: l a style guide that gives the creatives room to manoeuvre but also give them the parameters within which they need to work; l a legal contract to give licensees security, but one that is appropriate for the licensing market place preferably written by a lawyer who specialises in licensing; l an infrastructure to handle royalty payments from licensees; l a dedicated brand contact that is the ‘go to’ person – they will understand and enthuse about licensing, but more importantly, champion it in the brand owner’s business. Obviously, an agent can provide a lot of this. But brands need it, not just because they need it, but because without it they won’t be taken seriously as a licence. With all of these in place even smaller brands are giving themselves a chance in an evercompetitive marketplace and have the possibility of driving additional value beyond their more traditional activities. LICENSING SOURCE BOOK EUROPE 2017


LIVE FOR THE JOURNEY, NOT THE DESTINATION Flying Scotsman represents the power, elegance and glamour of a golden age in British design and engineering. The most famous locomotive in the world and the first to achieve 100mph in the UK, the Scotsman is now back on the tracks for a tour of the UK. • Evergreen brand with 25 licensees • Huge international awareness • Extensive artwork selection including vintage travel posters and engineering blueprints • New signings include Spike Leisurewear, Noveltex for bedding and Really Wild Cards for sound cards


Science Museum Group Exhibition Road, London SW7 2DD +44 (0)207 942 4479

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THE SCIENCE MUSEUM IS THE UK’S MOST POPULAR DESTINATION DEDICATED TO SCIENCE AND INNOVATION Our iconic objects and compelling stories ignite curiosity and inspire active participation in STEM subjects.


• New logo and packaging rolling out in 2018 • Consistently best-selling in gifts and scientific toys • Top-selling children’s apparel range at M&Co • Clementoni’s Cyber Robot nominated for Brand & Lifestyle Licensing Award for Best Children’s Product • Retailers include Debenhams, Hamleys, Argos, Waitrose, Maplin, Waterstones, Tesco, Sainsburys, Toys R Us, Smyths • New signings include Quadrille and Frances Lincoln for stationery and Flame Tree Publishing for calendars

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State Of The Nation: Art & Design

Designs On

The Future B

rand Licensing Europe is quite literally a conversation starter. And we’re not just talking about the fact that this three-day event is the only one of its kind on the continent. Now in its 19th year, hundreds of leading brand owners, agents and manufacturers and thousands of visitors pour through the doors of London’s Olympia annually to spot up and coming trends, network to their hearts content and spark chats with people that could lead to the next big licensing deal. BLE is truly unique in bringing together more than 280 brand owners and licensing agents and upwards of 2,500 brands – and art and design plays a huge part in the three-day event, especially when you consider that last year 19% of visitors to the show worked in this creative field. The Art, Design & Image Zone is one of three zones at BLE,

London Olympia’s Brand Licensing Europe extravaganza might be networking heaven, but there’s also a wealth of artistic and creative inspiration to be found there. LSB checks it out.

sitting alongside Character & Entertainment and Brands & Lifestyle, and this year there is a huge range of exciting exhibitors attending to showcase their work and hoping to secure some lucrative licensing deals at the same time. “Art, design and image licensing has been an increasingly important element of BLE and the licensing industry over the years, which is why we have a standalone zone at the show highlighting the wonderfully creative and vibrant artists who exhibit with us,” Anna Knight, BLE’s brand director, tells LSB. “Art accounts for just under 1% of worldwide licensing sales, but it showed strong growth last year at 9.1% according to the LIMA Global Licensing Report. LIMA pinpoints to ecommerce as one reason for this growth Above: The Art, Design & Image zone houses a number of creative and vibrant artists. Left: Claire Louise will be showcasing several new children’s and wildlife designs.




INFO@MGLART.COM • +44 (0) 208 392 8010 • WWW.MGLART.COM

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State Of The Nation: Art & Design Right: Legal secretary turned artist and author Charlotte Reed won BLE's License This competition in 2016 after being inspired to draw as a way of coping with her depression.

with sites like Etsy changing the way we produce, sell and consume art and design properties.” Anna continues: “At BLE this year, retailers will see some beautiful new designs from existing brands such as Manu, Animaru, Claire Louise and Sarah Hurley as well as meet new exhibitors, including POSH Original Art, Hampshire Cultural Trust and Charlotte Reed, founder of May The Thoughts Be With You, who won last year’s License This competition with her self-help book of positive illustrations.” Plans to update the Art, Design & Image Zone this autumn include a new stand layout, dedicated signage including a gallery rail banner and new signage on the entrances and stairs. Visitors will also be able to take advantage of the new central café feature – ideal for networking meetings, plus a new multichannel marketing strategy. Former legal secretary turned successful artist and author, Charlotte Reed, entered the License This contest on a whim on the closing date last year and was thrilled and shocked to win the whole thing. On the back of the competition, Charlotte soon

signed to a licensing agent and is now in advanced talks with retailers and manufacturers to bring out product lines focusing on items such as greeting cards, calendars and nightwear – all featuring her now well-known stick figure cartoon style drawings. Her first book May The Thoughts Be With You – a collection of positive thoughts and drawings – has now also become a bestseller and she is currently working on the second. “BLE has been hugely important for me,” Charlotte enthuses. “I love how business focused it is and I can’t wait to return this year not only to showcase my artwork, but also meet lots of influential people in one place. “Winning License This was a proud moment, and the reason I entered was to try and see if I could turn the book success into merchandising success. “I always dreamed of being an artist, but after doing art A-level I didn’t pick up a paintbrush for over 15 years. I was battling severe depression following a routine foot operation when I started jotting things down via Facebook and it led, via first self-publishing the book, to a conventional publishing deal with Hay House. “Now I’m in talks with a film investment company to turn my life story into a movie script.

A soaring start

Scottish-based design brand I Like Birds will be making a return to BLE this year, having been a finalist in last year’s License This competition. The brand is now represented by Jane Evans, md of global licensing group JELC, and a judge on last year’s License This panel. “The show is hugely important to both our clients and ourselves as a ‘once a year’ opportunity to really showcase their work,” Jane explains to LSB. “So many potential licensees and retailers attend the show and it is up to us to make the most spectacular stand that we can to attract not only those companies we’ve reached out to but also those that are just passing by. “The organisers really do support exhibitors and are always looking for ways to improve the experience for all. This year’s show is especially Above: I Like Birds gets its first important for I Like Birds as it’s the brand’s first opportunity to present to the opportunity to present to the wider industry this year. wider public having been a finalist last year.” Jane continues: “In less than a year we’ve managed to have three calendars out in the market and agreements signed for stationery with Quadrille, My Gifts Trade for housewares and hopefully The Art File. We also have strong interest from other potential licensees that we’d like to conclude during the show. “As an agency our goal is always to expand our reach into new categories, manufacturers and territories. We’ve exhibited for the past 12 years during which time we’ve grown from mostly art licensing to representing some major clients in the corporate space. “This year we’ll have a focus on Crimestoppers which is a unique licensing opportunity as there is really no other brand that can claim to own space in the security sector.”



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State Of The Nation: Art & Design

A zesty showcase

Edward Weale, business director at print and graphics studio Lemon Ribbon, says that following a successful licensing launch at last year’s BLE the brand can’t wait to return this autumn. “BLE is the best arena in Europe to meet and talk to partners who are genuinely interested in helping grow designed-based brands,” he says. “We find the show set up really encourages a broader range of visitor. We’ve met people who wanted our work for markets we hadn’t even thought of. “Last year we exhibited with the aim to promote our broader design style and it’s led to us working with several partners. This year we’ll be exhibiting the latest design additions to our children’s lifestyle brand. The contemporary graphics, cute characters and design-focused print concepts are ideal for use within the home, stationery, fashion, gift and greeting card sectors. “We’d love to come away from BLE with interest from UK and international partners who share our vision and passion of growing the Lemon Ribbon brand,” Edward concludes.

It’s just amazing what’s happened in a couple of years and BLE has played a crucial role in that.” Another illustrator and designer looking forward to this year’s BLE is Claire Louise. A fashion design graduate, Claire’s illustrative artwork is now featured on a huge range of products from cards to cushions to kitchenware, and this year will be the third time she’s attended at London Olympia. “I think the BLE show is important as it allows companies to see and collaborate with other artist’s creations and ideas,” Claire Louise says. “It gives you opportunities that you perhaps wouldn’t normally have considered. “I enjoy talking to potential licensees and seeing areas where we could work together and expand our brand into other industries. I also like seeing wellknown names such as Disney attending as I find it inspiring and noting what new trends are out there.” Claire Louise will be showcasing several new children’s and wildlife designs at BLE and is also planning a new website launch

Above: Creative print and graphic studio Lemon Ribbon is known for its children's designs.

this autumn. “The latest designs are a new look for us but we hope they’ll create the right impact,” she confides. “This year I hope to meet more licensing partners and it would be nice to talk to a few homeware, gift and fashion companies. “Licensing deals are the main objective of my attending BLE but raising my profile within this huge industry is also always a big factor. We’re just a small design company, but it’s great to be recognised.” Ian Downes from licensing agency Start Licensing, has been attending BLE for 14 years and says the show provides a focal point to the team’s sales and marketing efforts. “We target new business contacts in the lead up to the show and highlight our presence there,” he said. “We’re also hoping to connect with brand new companies and make new contacts and BLE is also a great forum for keeping in touch with existing licensees and meeting retail buyers. “I like the fact that BLE is a show to do business at. The vast majority of people there are interested in licensing so in that respect you’re not selling the concept of licensing – it sounds obvious but it’s a key benefit.” This year Ian says Start has had great early success with American based artist and illustrator Kendra Dandy and her collection Bouffants & Broken Hearts, licensing Surface View to create an interiors collection and H&A to develop a personal care range featuring her designs. “Kendra has recently had a global deal with VANS and we expect to close more deals soon. We’ll also be showcasing the Beano 80th anniversary style guides, celebrating the rich comic art history of Beano, and we’re working with wellknown artist Ann Edwards on her Chef & Sue comic strip. We’re also keen to push on further with some of our new signings such as Nadiya Hussain.” Left: Surface View created an interiors collection with Kendra Dandy’s Bouffants & Broken Hearts.



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Up Close

Making A Statement This has been the year to get Gorjuss with Santoro, as the brand continues to expand in the global market. The collection, with 170+ artworks to its name now feature on over 4,000 beautiful products, sold across 30,000 points of sale in 90 countries worldwide. LSB has a ‘gorjuss’ chat with Santoro’s general manager Jo Campbell about brand’s successes of 2017 and its next steps.


017, for us, is a real statement year,” exclaims Jo. “Year-on-year Gorjuss is accelerating in new and exciting directions, and this year even more so.” Jo reveals that the first big statement for 2017 was the introduction of Gorjuss into the ‘premium mass’ market. “Gorjuss is now a well-established brand, so it felt like the perfect time to make this transition. Working with Carrefour has been a big step forward in the European market, while our first UK apparel range with Cooneen has huge potential. A debut collection of pyjamas and briefs will be launching into all 300 M&Co stores nationwide from November 2017, with many more major listings to follow.” Ultimately the crux of the success is Gorjuss’ phenomenal sales figures, according to Jo. “Laura Gisbert from Joumma tells us that “Gorjuss’ sales are assured!” and this is certainly the case in the kiosk channels, where the brand is going from strength to strength.” In fact, collectables licensee Panini has sold in excess of 5.2 million packets of Gorjuss photocards to date in Spain alone, equating to 31.5 million cards. “We know from Panini that collections in this industry do not usually last more than three months. Panini España told us that its experience with Gorjuss has been amazing; that this is just one of the few great successes which is lasting with no ending.” Equally impressive, Jo reveals that US licensee Cranston has sold 159 miles of Gorjuss quilting



Above: Jo Campbell (right) with Santoro co-founding owner Meera Santoro on the company’s stand at last year’s BLE. Left: A Gorjuss display at a store at Barcelona Airport.

fabric to date. “That’s far enough to reach from London to Cardiff!” laughs Jo. So what has allowed Gorjuss this level of success? “Gorjuss is an exciting collection to licence because of its versatility,” Jo says categorically. “We’ve seen the collection adapt perfectly for each season, with summer being the real stand-out for us this year. A new cross-category of swimwear and beach accessories was developed, encompassing beach towels, flip flops, summer shoes and the stunning beach bag collection from Joumma.” Another of Santoro’s targets for 2017 was to expand toy and apparel sectors in the UK. “We are pleased to see Sequin Art trebling its licensed offering for Gorjuss following its successful first collection launch at Toy Fair ’17. The full collection of Paola Reina’s Gorjuss vinyl dolls are now on

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sale in Selfridges, and the Gorjuss jigsaw puzzles by Jumbo are set to impress in the toy arena,” Jo promises. She is also “extremely excited” about the recent deal with Key Craft which will be developing a range of Gorjuss ‘Shrinkles’ – “such a nostalgic product that I used to love as a child,” sums up Jo. Another big statement for Santoro this year was its Spanish licensee meeting, that was hosted in Barcelona and attended by over 60 guests from Gorjuss’ partnerships across Spain. “The attendance of so many made it the perfect forum to host the first ever Santoro Awards, to acknowledge and show appreciation for the hard work, outstanding success, versatility and creativity of our wonderful Spanish licensees,” says Jo. “The whole day was a great success and a real celebration.” The past year has seen Santoro not only giving, but also receiving awards for Gorjuss. Shortlisted in three categories of the Spanish Licensing Awards, the brand scooped up the accolade of Best Art & Design Property for the second consecutive year. The brand has been described by top Spanish El Corte Ingles (with whom it has a DTR agreement) as “a unique phenomenon in the licensing world at this moment”. Gorjuss certainly seems to be truly causing a stir in the Spanish market.

Left: Panini has been selling consistently well with Gorjuss. Below: Gorjuss Little Fishes bag from Joumma. Bottom centre: Sequin Art are trebling their offering with Gorjuss.

Here in the UK, Gorjuss was a finalist in the B&LLAs 2017 in the Best Licensed Lifestyle Property category. “This is a huge honour,” comments Jo. “Such a nomination really goes to show the footprint we are now making in the UK market.” Gorjuss’ heightened exposure comes alongside increased visibility in PR and advertising. “This is something we are delighted to have found time to invest in,” Jo adds. “In previous years we’ve had our heads down in products to such an extent that deadlines would often pass us by.” But what are the implications of this new level of demand? Jo tells LSB: “At the side of the great work we are doing, it’s important to keep combatting the fakes. Santoro’s legal team are doing an outstanding job in aggressively pursuing infringements.” “Despite any rip off brands, we know that people will keep on coming back to the original, and we have a lot of exciting ideas and negotiations in the pipeline which we cannot wait to share with you in due course. One thing that I can say is that we are in the process of exploring some interesting new publishing opportunities. Our ‘gorjuss girls’ are loved by many and, as such, we want our Gorjuss story to be nurtured.” But first comes Brand Licensing Europe. “With a statement year comes a statement BLE and the Santoro stand is bigger and better than ever before!” concludes Jo. Find Santoro at Stands C2 & D5 Below: Gorjuss held a Spanish licensee meeting in Spain this year.



Exposé Travel – Your one-stop shop for all Licensing and related exhibitions worldwide. Exposé Travel is proud to be working with the Licensing Industry, helping our clients with flights and hotels wherever you may wish to go. If you go to any of the following exhibitions, then contact Exposé and we will be pleased to help you to get the best possible rates:

Dubai International Licensing Fair – 29th and 30th October 2017

American International Toy Fair New York – 17th to 20th February 2018

International CES, Las Vegas – 8th to 12th January 2018

International Home & Housewares Show, Chicago – 10th to 13th March 2018

Hong Kong International Licensing Show – 8th to 10th January 2018 London Toy Fair – 23rd to 25th January 2018

Licensing International Expo, Las Vegas – 22nd to 24th May 2018

Nuremberg International Toy Fair – 31st January to 4th February 2018

Book Expo America, New York – 30th May to 1st June 2018

Apart from the ones mentioned above, there are many other exhibitions that we can help you to get to and will be very pleased to let you have the flights and hotel details and costs.

Our hotel rates are also specially negotiated, again offering great savings. We offer a great choice of hotels in all the cities and will be able to offer hotels to suit all budgets.

Our fares on direct flights to all of the above, can offer you saving of up to 60% on the cheapest regular fares, without having to stay over a Saturday night, in all classes of travel.

Contact us now for any enquiries or reservations. Call us on +44 (0)1883 349576 or email us to or We look forward to hearing from you.

82 Whyteleafe Road Caterham. CR3 5EF Tel : +44 (0)1883 349576 Website :

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Welcome F

rom movie announcements to bold collaborations, and MY LITTLE PONY winning Best Children's Licensed Property at the recent Licensing Awards, 2017 has been a tremendous year of successful growth for Hasbro Consumer Products. Earlier this year we released TRANSFORMERS: THE LAST KNIGHT and we announced a BUMBLEBEE movie due out in theatres December 2018. And in June 2019, we will unveil an entirely new, exciting storyline for TRANSFORMERS. That’s three movies in three years, as well as our television programming, gaming and growing consumer product portfolio. It’s a fantastic time to be involved in TRANSFORMERS! We’re just as excited as all the fans for the release of MY LITTLE PONY: THE MOVIE coming out in cinemas in October 2017. With MY LITTLE PONY: THE MOVIE, we have new stories to leverage as our Mane 6 travel outside the land of Equestria for the very first time. These new stories have opened new opportunities for collaborations as we leverage our existing relationships and bring additional licensees on board. We’ve also got great plans for NERF, as we roll out the new NERF NATION vision. We want to position NERF as the number one active play experience and lifestyle brand for boys and girls globally. Blasters will always be core to the franchise, and at the same time we’re launching NERF NATION – bringing fans together through digital and organised events to share the fun of NERF. Have you seen the new look LITTLEST PET SHOP? We’ve given the franchise a refresh, introducing

gorgeous new collectibles, limited edition toy collections and play sets. We’re gearing up for the launch of the new animation in 2018, the first since 2012 and the first with our new animator Boulder Media, which Hasbro acquired in 2016. Finally, but in some ways one of the most exciting projects we’ve been working on at Hasbro, is HANAZUKI. It’s our first ever animation series developed exclusively for YouTube and digital and launched in January. Our consumer products range has hit shelves over summer and we’ve been taken aback by the reaction. This brand really is the one to watch for the future. We’ve got so much more to show you as well, so make sure you stop by stand D40 at BLE this year.

Katherine Buckland, Senior Licensing Director EMEA Hasbro Consumer Products

6 4



3 4-5 6 7 8-9 10 11


This Hasbro publication was produced by Max Publishing. Editor: Michelle Board. Editor in chief: Jakki Brown. The advertising was handled by Ian Hyder and Rob Willis. The designer was Gary Freeman. Copyright 2017: While every effort has been made to ensure that the information in this publication was correct at the time of going to press, the publishers can not accept legal liability for any errors, missions, nor can they accept responsibility for the standing of advertisers, nor any organisations mentioned in the text.

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POWER YOUR ADVENTURE HANAZUKI exploded onto our screens in January 2017 and is Hasbro’s first animated YouTube series. With a bold and bright product range to delight its fast growing fan base, it’s time to embrace your moods – Be Bold, Be Brave, Be Moody!


ANAZUKI is Hasbro’s newest entertainment franchise targeting kids aged 6 to 9 years. The story follows the adventures of HANAZUKI as she discovers she possesses a great power that is revealed when she expresses her many moods. “As of July, the first series has had 57 million views across Europe (including 10 million views in the Top: The Moodgleam wearable is the hero toy. UK) and,” says Katherine Above: HANAZUKI apparel Buckland, Senior Director EMEA will be available later this year. Right: Signature’s HANAZUKI Consumer Products. “It magazine launched in September. currently shows in the UK, Russia, Germany, Austria, Switzerland, France, Spain and Italy.” The toy range was launched at the New York Toy Fair in February this year and started rolling out in EMEA this summer. “The HANAZUKI toy line is built around our Moodgleam wearable product that lets kids display their emotions, just as HANAZUKI does in the show,” says Katherine. “There are 175 collectible treasures that kids can clip into the wearable to show the world if they are feeling happy, sad, wacky or mad.” The wearable also interacts with the HANAZUKI: Full of Treasures app, available in an iOS and Android app. The app is central to the franchise’s storytelling experience delivering immersive freestanding and product-connected play. The franchise is gaining momentum

across multiple publishing platforms, with European publishers, including Signature, Planeta and IDW Abrams on board with 30 titles in the pipeline. Signature’s HANAZUKI magazine launched in September with listings in 3600 supermarkets and book shops. In Italy, DeAgostini Planeta Libri will launch a fantastic HANAZUKI book collection comprised of chapters and activity books. In the UK Hasbro has signed the market leaders for each category to support the launch including kids’ daywear, footwear, bags and publishing. The hefty marketing campaign kicked off with Toys And Me holding a launch event at Tesco which has been viewed by millions on YouTube since its airing in August. The second phase of products will roll out in spring 2018, including stationery, gifting and homewares. Elsewhere in the EMEA region, Lansay in France has produced a fantastic range of arts and crafts, in Italy Paluani will bring a colourful range of Easter eggs to market in 2018 and Vadobag will bring back-to-school alive in Benelux. Also look out for footwear from Crossway and apparel from Sabor in Russia and Sahinler for apparel in France. There have been a number of very positive articles published in the global press about HANAZUKI and how it truly offers something unique, differentiating and beneficial by encouraging kids to express their mood.

Right: Tiana from Toys AndMe YouTube channel launched HANAZUKI at Tesco in August


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more than meets the eye With new blockbuster movies as well as animated content for every consumer segment, TRANSFORMERS is truly a fully immersive entertainment property spanning across multiple categories including toys, publishing, digital gaming, fashion and more…


or more than 30 years, the TRANSFORMERS franchise has never been far from the public eye. Today multiple animated stories, a three-year roadmap of cinematic content as well as continuous product innovations are incorporated to ensure the franchise reaches fans of all ages. It’s this ability to appeal to multigenerations that makes TRANSFORMERS the global powerhouse it is, delivering more than $10 billion in franchise retail sales since 2007. Hasbro has driven this growth by investing in new segments with relevant omniRight: Signature Publishing’s Rescue Bots magazine has been a great success in the UK market.

TRANSFORMERS your lunch at Harvester


Over summer, the Harvester restaurant chain in the UK joined up with Hasbro on MY LITTLE PONY and TRANSFORMERS, giving out 600,000 themed activity packs to young diners with every child’s meal ordered at the restaurants. A special website and app were developed to support the promotion with more than 25,000 webpage views in just four weeks and more than 15,000 app game plays in the same time. The Optimus Prime truck visited six restaurants during the period of the campaign, with table bookings increasing from 30 tables to 370 once they advertised the TRANSFORMERS Truck was visiting!

channel storytelling for preschoolers (TRANSFORMERS Rescue Bots), core kids aged 4 to 8 years (TRANSFORMERS Robots In Disguise), and tweens and older fans (TRANSFORMERS Prime Wars Trilogy). “With everything we do, we want to deliver on the promise of ‘More than Meets the Eye’ – offering something special that excites and captures the audience’s imagination,” says Tom Warner, Senior VP, TRANSFORMERS Franchise. “Whether it’s our content, products, in-store or online actions – everything strives to deliver on this promise.” Storytelling is key in engaging with new and current fans and driving growth, TRANSFORMERS: The Last Knight was released in June this year and production has already started on the 2018 film, which will be based on kids’ favourite, Bumblebee. The third film is slated for 2019. The movies, however, are just one part of the entertainment calendar. TRANSFORMERS Rescue Bots TV series is a favourite among preschoolers, constantly rating as a top boys’ show on POP. The core kids’ audience will continue to delight in TRANSFORMERS Robots In Disguise, while older fans enjoy the Prime Wars Trilogy. The array of diverse TRANSFORMERS stories and characters make for exciting licensing

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Left: New confectionary from PEZ coming in 2018. Below: TRANSFORMERS x Moschino collection.

opportunities and bring the franchise to life for fans of any age. “We work with best-in-class licensees in each category, with a focus on driving strategic relationships,” says Katherine Buckland, Senior Director EMEA Consumer Products. “Our efforts are on the TRANSFORMERS franchise as a whole, not the individual content segments. Looking ahead, our focus is on driving the immensely successful toy business, introducing new publishing segments, and continuing to develop TRANSFORMERS as something really cool to wear.” The action figures and toy lines are a winning category for the franchise, but Hasbro has a goal to deliver 50% of retail sales outside of action figures across Europe. One category seeing strong growth is apparel, where TRANSFORMERS will have its largest range to date. “We’ve seen a rise in the demand for apparel with new collections in H&M, Next, Gap and Zara. But it’s not just in our core boys’ 4 to 7 year segment seeing strong demand,” says Katherine. “For adults, our collaboration with leading fashion designer Moschino, saw TRANSFORMERS take to the runway at Milan Fashion week showcasing their men’s, women’s and

children’s line with a stand out feature in Vogue Italia.” Another successful collaboration has been the one with LC Waikiki, Turkey’s largest mass fashion retailer with 600 stores. The TRANSFORMERS Movie Launch Collection hit shelves prior to The Last Knight film, supported by TV advertising on five channels for four weeks. Movie-inspired collections are seeing great sell through in the UK in Next, Primark, Matalan, River Island and Aside from apparel, PEZ will launch a confectionary range in 2018, Moleskine a range of exclusive notebooks also in 2018, and Hauck children’s go-karts. “Publishing is another way to lead with story and is continuing to grow with the Robots In Disguise magazine now available in 15 territories across Europe,” says Katherine. “Signature Publishing has just launched a new preschool Rescue Bots magazine in the UK with more markets launching shortly.”

It’s a toy thing Simba Dickie Toys continues to be one of Hasbro’s key licensing partners having launched an innovative line across die-cast, lights and sounds vehicles and radiocontrolled cars for the animated TRANSFORMERS Robots in Disguise segment. This year the product line is adding TRANSFORMERS: The Last Knight movie-supported product bringing the total sku count to more than 50 items and introducing an additional segment of collectible metal die-cast figures.

Left: New die cast car from Simba Dickie


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Welcome to the


of Paw-Tucket

Adventures and surprises await LITTLEST PET SHOP fans this year with new pets and new stories coming in a series of digital shorts, followed by new animation for broadcast in 2018.


aw-Tucket is the new secret, petonly world made for pets, by pets in LITTLEST PET SHOP. No longer seen as sidekicks to their owners, living in a human world, the pets are now front and centre and the story is all their own! These brand-new stories with an all new cast of pets will launch with 10 digital shorts on YouTube in AW 2017, followed by 10 additional digital shorts on YouTube and an animated series – LITTLEST PET SHOP: A World of Our Own coming in 2018. “LITTLEST PET SHOP has been loved by fans since it launched in the 1990s and through Hasbro’s commitment and continual re-invention of the franchise it still appeals to the fans of today,” says Andrea Hopelain, VP Global Brand Strategy and Marketing. “These next 12 – 18 months are particularly exciting for the franchise as we introduce the new look, adorable collectibles and eye-popping Trend collections, all leading up to the launch of the new broadcast series next year.” Tapping into the craze for collectibles and blind bags, fans can now collect over 300 LITTLEST PET SHOP pets, with the Right: Go back to school with Academy Holding’s new collection.


newest collections getting even smaller with Teensies. “This tiny scale pet proves to be the most stylish accessory of the season. Fans can show off their pets and included themed habitats by wearing each as a necklace, a bracelet, or ring,” says Andrea. The limited edition Trend collections have driven excitement at retail. Launched across most of Europe in spring, the LITTLEST PET SHOP Rainbow Special Collection introduced 50 pets in a rainbow of colour, including six rare pets. Coming in autumn is the Black and White POP Special Collection. The EMEA consumer products programme features licensees across major categories at retail including apparel, accessories, back to school, publishing and digital gaming. “We expect apparel to be strong for the franchise and it’s really exciting to see how our partners are interpreting our new look to bring trend-led fashion to retail in AW18,” says Katherine Buckland, Senior Director EMEA. “On the publishing side, Signature (UK) and Egmont (Poland) will be launching a new branded LITTLEST PET SHOP magazine in early 2018 in addition to the evergreen publishing programme we have.” Top: New playset for the new collectibles. Above: A new cast of pets comes to life in 10 digital YouTube shorts.

Back to School for 2018 with Academy in Russia The LITTLEST PET SHOP new back to school collection by Academy Holding will be launched in summer 2018 in Russia. LITTLEST PET SHOP has always been highly ranked among leading retailers and now with the new styles and the brand re-launch, Hasbro is expecting great results with this new collection.

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Hasbro has big plans for NERF in 2018 and beyond; taking the brand from the number one outdoor sports toy brand for boys to a complete active play experience and lifestyle brand. The blasters will still be core to the brand, but Hasbro is developing the franchise to include consumer products and locationbased entertainment. Let us introduce you to NERF NATION! ERF is currently the number 4 toy property across the combined EU G6 countries – UK, Germany, France, Italy, Spain and Russia (NPD, YTD July 2017). Hasbro’s latest plans for the franchise are perhaps the most ambitious yet, evolving NERF into a complete aspirational lifestyle brand. “Long term, we want to position NERF as the number one active play experience and lifestyle brand for boys and girls globally,” says Katherine Buckland, Senior Director EMEA Consumer Products. “Blasters will always be core to the brand and we’re investing heavily into product innovation, but at the same time we’re launching NERF Nation – bringing fans together through digital and organised events to share the fun of NERF.” Fan-created content is essential in taking NERF to the next level and positioning it as an active play experience and lifestyle brand. There have been 6.6 billion views of fan-generated content across digital platforms to date. “We are incredibly excited about the future of NERF Nation. We will be collaborating with the best in the business to bring this long term franchise strategy to life,” says Katherine. The blueprint for NERF over the next three years is very exciting as Michael Ritchie, VP, Global Brand Marketing, NERF Franchise explains: “Our focus continues to be on developing new

and innovative products for consumers. In 2017 our hero items include the NERF MODULUS REGULATOR blaster, which allows fans to customise their own blasters and includes three firing modes in one epic blaster, and new NERF NITRO stunt car line that combines the power and performance of NERF blasters with the world of toy vehicles. We’re also in talks with various licensees about bringing fresh and exciting merchandise to retail for 2018, focusing on Top: Concept designs of tee-shirts for the new bringing the NERF NERF NATION branding. franchise to all new Middle: The Modulus Regulator is one of the consumer categories and hero items for 2017. Left: The NERF Nitro range fans of all ages. NERF is takes the brand into the more than a blast.” vehicle market.

NERF teams up with Jazwares In collaboration with Hasbro, Jazwares has developed an innovative NERF line that includes targets, tactical gear, storage and more, to take NERF battles to a new level. Product will launch in UK, Germany, the Nordics and French markets by Christmas 2017. “Jazwares is excited to collaborate with the most iconic name in the blaster space, NERF,” said Laura Zebersky, Jazwares EVP and Chief Commercial Officer. "NERF has consistently brought products that engage and challenge children of all ages and we’re ecstatic to bring our innovative twist on product design to the NERF line." Left: NERF accessories from Jazwares.


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MY LITTLE PONY Charges Across Europe



Y LITTLE PONY charges across Europe with an 'always on' content strategy ranging from the hit TV show, Friendship is Magic, SVOD and YouTube to the launch of MY LITTLE PONY: THE MOVIE in October. “Everyone who has seen previews of the movie so far has absolutely loved it,” says Katherine Buckland, Senior Director EMEA Consumer Products. “It will have everything to delight our existing fans but also to bring new fans into the franchise. Plus the music is fantastic – it’s going to be a huge hit!” The franchise has a presence in more than 193 markets worldwide, and delivered over $1billion in retail sales across toys and consumer products last year. The extensive consumer products range spans over 14 categories from over 150 European partners. The rich storyline and cast of characters from the animated series and the new movie has placed the franchise into an array of licensing categories, including publishing – which is in its third year of double digit growth – digital gaming, apparel, accessories, toy, housewares, electronics and arts and crafts have all seen fantastic growth this year. The movie-inspired product line will bring to life

The MY LITTLE PONY franchise is Hasbro’s top performing girls’ brand with up to 95% brand awareness across Europe. It’s a huge year for the franchise, with the much anticipated release of the feature-length MY LITTLE PONY: THE MOVIE in October and season 7 MY LITTLE PONY: Friendship is Magic TV programme launching this year across leading kids’ channels across the region. key stories from the movie and includes two new toy playsets: the Canterlot and Seaquestria Castle Playset and the Seashell Lagoon Playset as well as a number of new figures including a Pinkie Pie Swimming Seapony. MY LITTLE PONY has become a fashion icon, and leads the character girls’ apparel business in many EU retailers. The My LITTLE PONY apparel range has expanded into new market segments including infants, tweens, teens and adult collaborations with Original Marines in Italy, ASOS in the UK and Mr Gugu & Miss Go in Poland to name a few, focussing on trend-based fashion and taking MY LITTLE PONY to a whole new audience. “We’ve got some really exciting initiatives in the pipeline,” says Katherine. “We’re excited Above: Back to school is an important category for the franchise. Left: New nightie from Kapp Ahl.

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Deichmann partnership across Europe AboveSandals from the Diechmann collection

Market-leading European shoe and sportswear retail chain, Deichmann has teamed up with Hasbro to bring a range of MY LITTLE PONY and TRANSFORMERS footwear to the market from 2018 onwards. “Deichmann is well-known for its wide selection of shoes, not only offering value for money, but also the latest fashion trends,” says Katherine. “We’re very excited to be teaming up with Deichmann to bring European customers these very special collections.”

that the French hypermarket chain, E. Leclerc features MY LITTLE PONY in its SS18 licensing collection, which was well received at its Paris fashion show over summer.” Nightwear is another category that does very well for the franchise. Swedish fashion retailer Kapp Ahl - with 400 stores in Sweden, Norway, Finland and Poland launched a new MY LITTLE PONY nightie in August from licensee Skybrands, which included Twilight Sparkle hairclips to match the bedtime look. Away from apparel and accessories, FMCG is also a growing category. In Italy over Easter, there was great exposure of MY LITTLE PONY Ferrero Easter eggs throughout mass-market and department stores.

My Little Pony at Primark Over Easter 2017, MY LITTLE PONY raised the bar with a successful three-week activation in over 300 Primark stores in 11 countries. The range of over 60 products targeted both kids and adults, activating 10 new categories and saw a sales increase of 200%. In addition Primark partnered with Snapchat to raise awareness of the launch by transforming Snapchatters into their favourite character with an exclusive Snapchat lens in the UK. There were 14.7m total lens impressions and 7.5m lens plays. (Source: Snapchat Internal Data / Source: Nielsen Brand Effect). "Snapchat is a huge focus for Primark and enabling our customers to have fun with the MY LITTLE PONY lens in stores via Snapcode was incredible,” said Olly Rzysko, Head of Digital Comms, Primark. “The results speak for themselves and working collaboratively with the Snapchat and Hasbro team to build this experience delivered some amazing results and something we look to build on in the future.”

Left: The new Canterlot and Seaquestria Castle based on the Movie. Below: H&M is a big supporter of the franchise. Below left: Sweatshirt from Mr Gugu & Miss Go in Poland.

Confectionary licensee Kinnerton has come on board with MY LITTLE PONY in the UK this year and had great success. Celebration cakes, cupcakes, and bake your own cakes are now also available and selling incredibly well. “MY LITTLE PONY has seen amazing success across the arts and crafts category too. With over 100 products across Europe, Sambro are the master partner. We also work with leading UK licensees John Adams, and new partners Tomy with their AquaDoodle range and Flair with Shakermaker,” says Katherine. “We’ve seen phenomenal growth over the last five years and this success is supported by nurturing existing relationships, introducing new collaborations and expanding and opening new categories,” says Katherine. “The movie this year is huge for us, we have a lot of new licensees coming on board and a compelling movie product range but we will maintain MY LITTLE PONY as an evergreen girls franchise at retail. We know we have something very special with MY LITTLE PONY, it’s not just about the movie, but the wider story of the franchise. The movie is just one way we tell that story.”


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Hasbro’s gaming portfolio continues to gain momentum at retail. The MONOPOLY franchise remains a perennial family-favourite, while new games such as SPEAK OUT have done exceptionally well in many markets.


asbro is the leader in board games in key European markets. According to NPD Group, the MONOPOLY franchise led the way as the number one games property (excluding trading card games) in the US, UK, France, Germany, Italy, Spain, Russia, Mexico and Canada in 2016. “We know that people are passionate about playing games and that gaming brings families and friends of all ages and generations together for fun and meaningful social interaction,” says Jonathan Berkowitz, Senior Vice President of Marketing for Hasbro Gaming. “Our goal is to provide families with gaming experiences that are fun to play, fun to watch and fun to share, including top sellers like MONOPOLY, PIE FACE and SPEAK OUT and newer introductions like FANTASTIC GYMNASTIC and TOILET TROUBLE.” MONOPOLY is still the core of Hasbro Gaming. The franchise celebrated its 80th anniversary in 2015 and has been played by more than one billion people in 114 countries around the world and has been translated into 47 languages. This autumn Nintendo and Hasbro launched the MONOPOLY GAMER edition across all European markets. This game combines the world of Nintendo with the physical, face-toface world of the MONOPOLY game. With the introduction of a number of exciting licensing collaborations, Hasbro has positioned itself as a lifestyle brand across many core games such as MONOPOLY, TWISTER, OPERATION and CLUEDO. “Our consumers are highly engaged in our Hasbro Gaming franchises wanting more family


experiences, identifying with our icons, and truly living as brand ambassadors for their favourite Hasbro games,” says Katherine Buckland, Senior Licensing Director, EMEA Consumer Products. “This is the perfect segue to launch a number of consumer product categories around our most recognisable games.” In March 2017, Paco Rabanne teamed up with MONOPOLY for an exclusive edition featuring its famous ‘1 Million’ and ‘Lady Million’ fragrances. Above: Pacco Rabanne’s The flamboyant gold bar and new perfume inspired by diamond shaped collector eau MONOPOLY. de toilette bottles featured sparkling gold dice. The ‘Are you Ready to Play’ marketing campaign runs until December this year and includes media and digital initiatives, product offers, retail-tainment, free gifts as well as PR. The impressive MONOPOLY collection by Moleskine received positive reception from all that attended the Pitto Uomo trade fair in Florence, Italy in June. Featuring the iconic imagery of Left: New MONOPOLY games from this autumn will feature the MONOPOLY three new tokens – a T Rex, franchise penguin and duck. including property squares, and the iconic four corners of the board game; the range includes notebooks, wallets and backpack.

MONOPOLY game show in Dubai Over May MONOPOLY came to life across three prestigious shopping malls in Dubai. Inspired by the Majid Al Futtaim Smile campaign a unique life sized Monopoly Smile game allowed players to collect Smiles, with instant prizes awaiting players who land on the retail partners’ properties. Right: MONOPOLY comes to life in Majid Al Futtaim malls in Dubai

00_Play-doh_v3_NEW LSB 2008 GRID 14/09/2017 16:48 Page 11

Open a can of franchise. “Our proprietary research tells us that a parent’s top priority is to teach and prepare their children for what lies ahead. And they also understand that the skills their children will require Over the past 60 years, the PLAY-DOH to be successful as adults are different than the franchise has been a childhood staple that previous generations. We are seeing a continues to inspire children, artists and growing importance in creators of all ages every day. It provides cultivating creativity children an irresistible invitation to explore and imagination at a in a creative handsyoung age.” on, uninhibited way. The core PLAY-DOH line is supported by a fter posting its growing range of fifth straight year playsets and consumer of growth, 2016 products, including the was the largest year ever launch of PLAY-DOH Touch in for PLAY-DOH. According Above: The PLAY-DOH Touch November 2016. With the PLAY-DOH to the NPD Group, in 2016 app brings kids’ Touch app and the PLAY-DOH Touch Play-Doh was the number creations to life. Above right: Art Shape to Life Studio playset, Hasbro one arts and crafts property set from Sambro. Right: PLAY-DOH seamlessly combines hands-on and in the US, UK, France, magazine from digital app play for customisable, Germany, Italy, Spain, Russia, Egmont Publishing. imaginative PLAY-DOH fun. Mexico and Canada. PLAYStaying true to the PLAY-DOH DOH is currently sold in more than 80 brand’s essential elements, SAMBRO countries. has brought to life a whole new world “PLAY-DOH is one of our youngestof arts and crafts, stationery and back targeted franchises,” says Greg Lombardo, to school products; inviting children to use their vice president of marketing for the PLAY-DOH imaginations to explore what’s possible. Also new are the PLAY-DOH Shape & Learn Expansion into new categories playsets, a range of activity sets for kids ages 2 Following on from a successful launch in North America, years and older that encourage curious Townley’s innovative PLAY-DOH bath range will be made thinking and encourages the development of available to UK retail. Key brand elements such as scent, key foundations skills - letter recognition, and the iconic PLAY-DOH ‘squish’ will be core to the counting and identifying shapes and colours. range and add a whole new element of Hasbro continues to drive franchise fun and creative play to bath time. In 2017 the PLAY-DOH magazine awareness and the message of creativity at a launched in seven territories across global level, with the launch of the franchise’s Europe; featuring fun activities, and ‘Open a can of Imagination’ campaign. This PLAY-DOH cans in every issue. multi-channel activation reinforces the Following on from the success of the franchise purpose of supporting creative and magazine, Centum Books and Feltrinelli will be launching a range of educational developmental benefits in children, and will activity books in 2018. be supported with both kid and adultRight: The fun of PLAY-DOH targeted media. comes to bath time!


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FC_OBC_Hasbro Brochure_NEW LSB 2008 GRID 14/09/2017 12:57 Page 2



Hasbro UK Limited, 4 The Square, Stockley Park, Uxbridge, Middlesex, London UB111AZ

Strada-1 Palazzo F10 - 20090 Assago (Milano) Cod. Fisc. EP Iva 08905470152









139, Boulevard Haussmann Paris, France 75008

Dreieich Plaza 2A, Dreieich D 6330, Germany


Hasbro Oyuncak A.S., Burhaniye Mah. Abdullahaga Cad. No:51 K:2, Beylerbeyi, Istanbul 34676, Turkey


ul. WalicĂłw 11, 00-851 Warszawa, Poland

//&´+DVEUR5XVVLD¾3DQÀORYD6WUHHW 21, Building 1, Floor 9, Khimki, Moscow Region, 141407


Hasbro Iberia, C/Andarella, 1. Bloque 3. Planta 5ÂŞ, Aptdo. Correos 72, 46950-Xirivella (valencia), Spain


Š 2017 Hasbro. All Rights Reserved.

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211 BLE Sporting Brands.qxp_NEW LSB 2008 GRID 20/09/2017 16:33 Page 211

BLE’s Sporting Line-Up Below: Anna Knight, brand director of Brand Licensing Europe.

Fielding Strongly Reflecting the growth in global sport licensing, Brand Licensing Europe is fielding a strong team for this year’s show. LSB showcases some of the sporting talent that will be at Olympia.

A view from the dugout “Sports licensing has always been big business and LIMA’s recent global report shows that sales of sports licensed products are now worth almost $10 billion and account for 4% of all licensed merchandise sales. Testament to the vitality of the industry, as well as the wealth of opportunities that remain untapped, BLE is boasting its biggest ever sports line-up this year.” Anna Knight, brand director, Brand Licensing Europe.

CPLG’s hat trick

CPLG’s sports portfolio this year will focus on England Rugby, Tour de France and Crystal Palace Football Club, all with exciting growth plans on the horizon. England Rugby has had another fantastic year with the second RBS 6 Nations win in a row in March. A new creative style guide has recently been released opening up the licensing programme to further categories and trends. The successful programme is sure to expand over the next few years with the World Cup fast approaching in 2019. As fans of the Tour de France revel in the excitement of the completion of the 104th race, the licensing programme is going from strength to strength following a successful apparel launch at Sports Direct earlier this year, and more categories due to launch over coming months. Crystal Palace Football Club has just announced the first round of licensees across accessories and figurines, with more categories soon to follow. Stand C30

All revved up Dorna Sports will be exhibiting upstairs in the brand section, where it will be showcasing MotoGP. Dorna Sports was founded in 1988 as an international sports management, marketing and media company based in Madrid, with branches and subsidiaries in Barcelona, Rome, Amsterdam and Tokyo. Since 1991, Dorna has held the exclusive commercial and TV rights for the FIM Road Racing World Championship Grand Prix – MotoGP.

Inset: The essence of Juventus.

The universal language

Football is increasingly a universal language and a global industry, to continue to play a leading role, it is necessary to anticipate social and economic sport transformations. With a new club logo, brand guide and global ambition, Juventus is poised to delve into an even wider brand licensing programme in a range of product categories in-store and online. It will show the essence of Juventus as representing not only a football team, but an identity – a sense of belonging and philosophy. Juventus aims to give a wider, deep and transversal meaning, seeking new targets and looking for new distribution channels. Stand L9

To the blue moon and back In the last three years of running its licensing programme in-house, Manchester City FC now has over 85 licensees in 34 territories, capitalising on continued fan growth. Manchester City has seen considerable growth in key international territories and its focus at BLE will be looking to expand its domestic business further along with meeting existing licensees and agencies around the world. Stand K18

The BLE Team Sheet AC Milan (Q12) Admiral Sportswear (P51) Amaury Sport Organisation (R16) Arsenal FC (L25) Chelsea FC (L20) CPLG (C30) Dorna Sports (P21)

FIFA (M25) IMG (N20) Juventus (L9) Le Mans (P20) Manchester City FC (K18) National Basketball Association (M17) Rugby World Cup (N22)



212-213-214-215 SOTN Sports_muk.qxp_NEW LSB 2008 GRID 22/09/2017 09:32 Page 212

State Of The Nation: Sports

This Sporting Life Well, all things considered, while the jury is still very much out on this wordsmith’s beloved, if not somewhat challenging, Hammers, this is proving to be a most successful sporting year on the pitch for sport in general. We have seen homegrown world champions being crowned, sporting heroes retire at their peak and new icons emerge. LSB looks at what’s making news in the sports licensing arena and highlights how the success of women’s teams is helping to build licensing programmes.

Exclusive NFL men’s line touches down at Sainsbury’s

Sainsbury’s has begun a new partnership with America’s National Football League, the NFL, which will see it sell officially licensed sports apparel ahead of the NFL season. Significantly, this marks the first time that officially licensed NFL clothing has been sold by a UK supermarket. Ahead of the NFL International Series that took place in London over the summer, team t-shirts for all eight teams playing in the UK were made available on the Tu clothing website. A range of NFL and American football inspired vintage-effect t-shirts were also available initially online and then rolled out to 123 stores nationwide in August. Emma Dimelow, junior buyer for men’s formal wear at Tu reports a great reaction: “Our online range has been amazing! NFL was actually the most searched term online during the first week of the NFL launch. It also accounted for a third of menswear sales that week online, which is outstanding”. To celebrate the end of the season and ahead of the Super Bowl in February 2018, Sainsbury’s will introduce a new collection of NFL team t-shirts, hoodies and sweatshirts. Launching in October this year, the t-shirts are team-based, seeing more iconic NFL teams, such as Packers, Giants and Patriots in the range. “Due to the success we’ve had with the NFL online the October range which consists of eight options will be online only. Again, we’re very excited to see how well our second hit of NFL teams does online with how well the first hit has done!” commented Emma.



Inset: Sainsbury’s score first with NFL.

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State Of The Nation: Sports

England Rugby scores highly

Above: CPLG building success for England Rugby off the pitch. Below: Bohemian is a hit at Costco.

Building on the continued success of England Rugby both on and off the pitch, CPLG has confirmed a range of new licensees and products. Further extending into the lifestyle arena, existing licensee KitKase is ready to launch a range of carry-on lightweight luggage. New licensee, The Biltong Farm, is launching a range of low calorie, high in protein, beef biltong in chilli, peri-peri and original flavours, while Ecell Global has launched a wide range of England Rugby branded phone covers, available to buy online. Ultra Sports is developing a range of new souvenir products, including an England Rugby shirt-shaped hanging banner and a rotating shirt-shaped swinger. UR-In the Paper is developing personalised gifting products. To better service the expanded licensee base, OpSec Security, that provides official holograms, is expanding its range with an updated hologram logo and new packaging options. Alongside this, the summer saw an update to the core style guide artwork launched along with a new guide focusing on First XV (match), Kids, Red Roses and Heritage themes.

Hammer-ing home

West Ham Licensing has been kept busy over the summer. It has announced a raft of new licensees coming on board across a number of diverse areas including Craft Vodka from Bohemian Brands, luggage from KitKase, custom art from The Art of Football and Fan Frames Eyewear. Bohemian Brands’ successful sell out trial of West Ham branded Craft Vodka in Costco was one of the surprise packages of the summer and as a result, it has secured a Christmas spot in stores and further interest from wider retail. The new licensing thrust is complimenting some of the more traditional product areas. Source Lab is now on board and its autumn-winter 2017 designs have seen orders far exceeding expectations. TDP Aykroyds and Dreamtex are ensuring winter bedtime can be Hammer Time! On the pitch, the surprise package of the summer was the signing of Javier ‘Chicharito’ Hernandez 17! The popular Mexican has ensured that West Ham is off to a great start with new international agents for both North and South America. LICENSING SOURCE BOOK EUROPE 2017


212-213-214-215 SOTN Sports_muk.qxp_NEW LSB 2008 GRID 22/09/2017 09:32 Page 214

State Of The Nation: Sports Right: Exclusive to Konami and Topps.

Coming out Topps in the UEFA Champions League

Konami Digital Entertainment B.V. has partnered with Topps Trading Cards, which will see limited edition UEFA Champions League Match Attax Trading Cards for the upcoming 2017-18 tournament given away with copies of Pro Evolution Soccer (PES) 2018. Beginning September 14, alongside the launch, a limited number of exclusive cards are being included in physical versions of PES 2018. These cards will be available ahead of the official launch of the new Topps Match Attax range, and will only be available for a short period.

Above: Danilo looking for success off the pitch.

Below: Match Attax joins the Bulldog team sheet.

Creased and in the scrum Danilo is celebrating success on the rugby pitch with the publication of the official England Rugby and Wales Rugby 2018 team calendars. Looking ahead to the upcoming Ashes Tour, Danilo is also publishing the official England Cricket Team 2018 calendar. Right: Topps celebrating 10 years of WWE.

Bulldog nets Match Attax! Bulldog Licensing has signed an agreement to represent Topps’ property Match Attax, the trading card game that is the UK’s No.1 children’s football brand. Commenting on the agreement, Rob Corney, managing director at Bulldog, said: “We are incredibly excited about representing Match Attax. It’s tapping into a huge market and the stats surrounding the brand are staggering – it is amazingly popular. In licensing terms the brand has massive potential and we are expecting to be announcing initial deals very soon.”

Topps proves to be ‘King of the Ring’

Topps, the UK’s leading collectables company, has announced a brand new WWE trading card game. Showcasing the biggest superstars and some of the most memorable moments in WWE history, this 10th edition of Slam Attax of 350 cards features a new card design, plus special Champion, Icon and OMG card subsets and memorabilia cards inside lucky packets.



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State Of The Nation: Sports

New licensing at the Palace

Below: Best in class for Crystal Palace.

CPLG has launched a licensing programme for Crystal Palace Football Club, securing four best in-class licensees across fashion accessories and gifting. Premium sports lifestyle brand ’47 is on board for high-end fashion-led headwear, gloves and scarves. Ecell Global, has launched a Crystal Palace branded range of mobile accessories, including phone cases and protectors. Storm International has produced a range of accessories and gifting items spanning gym bags to badges, and SoccerStarz has launched Crystal Palace team collectable figurines.

Twickenham extends retail This summer the RFU extended its long-standing partnership with Fanatics (previously Kitbag) to include Twickenham Stadium retail operations, in addition to building on the online retail partnership, which began in 2008. In a multiple year deal, Fanatics will operate England Rugby’s multi omni-channel retail activities in close collaboration with the RFU. The new deal will see investment in the stadium’s south stand store and match day retail units, as well as new retail initiatives for match days, including ‘Click and Collect’ and an expanded ‘Deliver to You’ service for hospitality guests.

Championing the cause Current Premier League Champions, Chelsea FC, will be exhibiting at BLE again this year. It is looking for further licensing opportunities to expand on their current portfolio, focusing on key territories including the UK, Europe and USA. Alongside this, Chelsea will once again be hosting the Sports Merchandise and Licensing Show at Stamford Bridge this year, taking place on Monday 13 November.

Inset: New retail opportunities for Fanatics. LICENSING SOURCE BOOK EUROPE 2017


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State Of The Nation: Sports

Inset: Lionesses saluting their support.

The Lionesses Roar

It’s been a busy summer for The FA’s promising development teams and the Women’s Senior England team on the pitch. The U20s returned as World Champions and Toulon Tournament Champions, the England U19s followed by winning the European U19 Championship trophy. Add in European Championship runners-up medals acquired by the U17s and a narrow miss out of a final spot for the U21s as the team lost on penalties to Germany, the future is looking good. The Women’s senior team, The Lionesses, emulated the successful summer returning as semi-finalists of the Women’s UEFA Euro tournament this summer. However, it’s not just on the pitch the success of the Lionesses have been felt. Pop band Little Mix teamed up with The FA to launch the ‘Salute’ Campaign, calling on the nation to support the England women's football. In addition, The FA soon announced a three-year partnership with Disney, encouraging greater participation of girls within the sport. The growing interest in the women’s game is now being reflected in licensing. Panini leads the way with its Women’s UEFA Euro sticker collection. Brand Co has developed specific Lioness designed women’s apparel ranges that were sold exclusively on the In addition, gamers will have had the opportunity to continue to play as The Lionesses as they featured across the other federations in EA Sports FIFA 17. The women’s game is roaring!

Below: Cheers Bohemian!

Left: Dyaco fighting fit with UFC.

UFC announces global equipment partnership

Mixed martial arts organisation UFC has entered into a new, multi-year global licensing agreement with Dyaco International. The partnership, beginning in 2018 and negotiated by IMG, grants the rights to manufacture and distribute UFC branded combat and fitness equipment, in both professional and retail markets worldwide, excluding China. The collection will include the official UFC fight gloves used by all UFC athletes during competition at UFC events. Dyaco will also develop products for gymfitness training and weight-strength training accessories that will be available for purchase at UFC events, online and via authorised retail partners around the world.



A Bohemian Tipple

Bohemian Brands, a product creation specialist in the premium spirits sector has launched a range of England Rugby alcohol gifting products. Launched for Father’s Day in Costco, the first product is a Craft Vodka made from British grain alcohol and is now available through Bohemian’s online shop ahead of a roll-out across multiple independent retailers in the lead up to Christmas this year.

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VBM chats women’s CrickeT

Bowling a Maiden Over The Women’s Cricket World Cup, played over the summer here in the UK, was a huge global success for the sport and, of course, for the England team, lifting the trophy in front of the home fans at Lords. LSB chatted to Chelsea Schep, licensing manager at Velocity Brand Management, to see how success on the pitch is helping build a successful licensing programme off it.


he Women’s World Cup 2017 was the first time Velocity Brand Management (VBM), had produced a range of licensed products for the women’s standalone event. Chelsea Schep, licensing manager for The International Cricket Council (ICC) and the England & Wales Cricket Board (ECB) is clear as to why. “There is a clear appetite from the fans for bespoke products that reflects the growing interest in women’s sport in general over the last few years,” she says. Chelsea believes that cricket

has lead the way in this context, especially with the success of the WBBL (Women’s Big Bash League) in Australia: “The rest of the cricket and sporting community has stood behind their female counterparts.” For the tournament itself, VBM produced an ‘event’ range of apparel which was sold online and through venue retail, available in men’s, women’s and kid’s sizes. With the Ashes Series down under

Right: VBM’s Chelsea Schep. Below: Event range clothing. Bottom: Exciting times ahead for the women’s game.

at the end of the year, VBM, which is also Cricket Australia’s licensing agent, is working with licensees to create product focusing on the women’s team. The Official Trading Cards (Tap’N’Play) for the Ashes Series will have a full representation of the men’s and women’s sides. In addition, the Official Interactive Game from BigAnt will feature the women’s side with state of the art 3D technology replicating each of the players. Both of these products will be dual licensed from Cricket Australia and ECB and is the first time the whole women’s team has been included as a part of the core player range. In addition, VBM will be launching an Ashes pretournament guide through Programme Master Limited. The overall ECB licensing programme will also include memorabilia, supporter apparel and headwear, accessories, calendars and stationery, as well as publishing. The Women’s Cricket World Cup saw a global audience estimated at 180 million with live coverage available to 139 countries on TV and almost 200 territories online. Indeed, more people watched Women's Cricket World Cup final than average Premier League game. Impressive stats and there are exciting times ahead for the women’s game, but Chelsea advises that VBM has no intention of easing off the pace. We are making sure that all supporters can walk away with a tangible memory of their day at the cricket, regardless of who they are cheering for.” LICENSING SOURCE BOOK EUROPE 2017


Charity Fundraising Event For The Light Fund The Southern

Light Fund Quiz Royal Oak Room, Arsenal FC

Thursday 23rd November 2017 © The Arsenal Football Club plc

Bar 6pm till late (Bar shuts at 12.00am, carriages at 12:30am) Quiz starts 7.00pm - Quiz ends approx 10.30pm T he cost is £6 5 per person and this includes food Registered charity 1145596

Directions to E mirates S tadium Getting to Emirates Stadium is simple, London’s comprehensive public transport system will take you within a few minutes walk of the ground where clearly located pedestrian signs will help you find your way on-street. Your Name........................................................................................................... Tube and R ail Both Arsenal and Holloway Road Stations (Piccadilly Line) are around three Team Name (e.g B raindead) .............................................................. minutes walk from the ground. Finsbury Park (Victoria / Piccadilly Lines and overground rail) and Highbury & Islington (Victoria Line, North London Line, overground rail) stations are around 10 minutes walk from Emirates Stadium C ompany Name(s) .......................................................................................... and should be slightly less crowded than Arsenal Station. Kings Cross is the main station for overground rail and is also served by many A ddress.................................................................................................................. underground lines. To get to the stadium from Kings Cross connect with the Piccadilly Line to Arsenal Station or the Victoria Line to Highbury & Islington. Alternatively, a short overground rail journey of one stop will take you to .................................................................................................................................... Finsbury Park station. B us .................................................................................................................................... Buses are fast and convenient with connections passing the ground on all sides. Main bus stops are located on Holloway Road, Nag's Head, Seven Sisters Road, Telephone ........................................................................................................... Blackstock Road and Highbury Corner. Direct, high frequency services from much of north and central London travel within five minutes walk of the ground. W alking e-mail...................................................................................................................... Local pedestrian routes will be clearly signposted from all local transport gateways directing you along approved routes to the stadium S ignature.......................................................... Date...................................... For further information on travel in London please visit


Please go to the A rsenal website which provides information regarding hotels;

Number of teams ( teams should comprise 4 -8 people) =

Number of tickets £6 5 each =

W E DO NOT ACC E PT A ME R IC A N E X PR E S S I enclose a cheque made to The L ight F und for £.......................................................................................... Please debit my

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(These are the last 3 numbers on your signature strip on the back of your credit card)


O rganisation A ddress

Name O rganisation Postcode

A ddress

Telephone E -mail

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Licensors are the owners or the owners’ agents of intellectual property rights and as such, might be film companies, broadcasters, publishers, TV production houses, sporting bodies, fashion houses, fmcg manufacturers, licensing agencies etc. In the following pages, licensors have showcased some of their properties with some relevant information to help you research existing offerings and to look at what’s coming up in the near future. The licensors are hoping to attract licensees, retailers and promotional partners who can contribute to the effort surrounding a licensing campaign and, hopefully, also benefit from it.


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With over 36 million Facebook likes, 8 million Twitter followers, 2 million digital members, a 60,000 sell-out at Emirates Stadium for all home games and a history of success including back to back FA Cup wins in 2014 and 2015; Arsenal are one of the biggest teams in world football. Ever since the club was founded in 1886, Arsenal have consistently been at the forefront of football innovation and success. Be part of our future.

For licensing opportunities with Arsenal, please contact: Matthew Gilmore Senior Global Licensing Manager Arsenal Football Club, Highbury House, 75 Drayton Park, London, N5 1BU 221

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Coming to CBBC this Autumn 2017! BEANO_LSB_SEPT_ARTWORK.indd 2-3 000-000_LSB_Autumn_2017.indd 100

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For all your Dennis and Gnasher Licensing needs, contact Angeles Blanco T 0207 400 1071 E 223

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‘Visit us at BLE, Stand A60’ + 44 (0) 20 8392 2439

Celebrating 50 years since the release of Sgt. Pepper’s Lonely Hearts Club Band - No 1 again, 50 years on from its original 1967 release. The Beatles brand continues to enjoy success at all retail levels from high-end fashion collaborations to mainstream licensed merchandise.

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Toy range now launched in US! Broadcast in over 130 countries including Nick Jr globally Product launches in US & Latin America Best performing show on Milkshake in 2016 Top rated show on Nick Jr

Property Licensor

Brand new UK stage show launched 2017 Continued toy line development Key marketing activity with media partners in 2017/18

Ben and Holly’s Little Kingdom Entertainment One Contact : UK Sales - Katie Rollings International Sales - Ami Dieckman North America Sales - Joan Grasso Email : Website :

Ben and Holly’s Little Kingdom © The Elf Factory Ltd / Entertainment One UK Ltd 2008. All Rights Reserved.


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Š BBC and FremantleMedia Limited MMXVI T 020 7691 6993 T 020 7691 6441

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Country Diary source book Ad BLE 2017.indd 1 000-000_LSB_Autumn_2017.indd 100

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New publishing from US publisher Rizzoli for English language books to launch worldwide for Spring 2018 New product launches from German calendar partner Heye Verlag for 2018 New UK launches for 2017 included: colouring book from UK publisher Penguin, personalised cards from Moonpig, a range of social stationery from The Gifted Stationery Company, covermount from Immediate Media as well as refreshed designs from existing licensees New designs from long term UK greeting card partner Great British Card Company Existing UK ranges include diaries and calendars, puzzles, personalised gifting and home textiles UK categories under consideration include homewares, craft and gifting Marks and Spencer continues to be a long term partner of 31 years with the range consistently featuring in the top sellers across licensed and non licensed ranges. 3 Cambridge Court, 210 Shepherd’s Bush Road, Hammersmith, London, W6 7NJ Tel: +44 (0)203 714 1181 Licensing enquiries contact - The Country Diary of an Edwardian Lady™ © Rowena Stott (Designs) Ltd and Lilytig Ltd 2017

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FOR MORE INFORMATION: UK Licensing: Naome Jones +44.203.618.6552 Gaming & Digital Licensing: Bill Kispert 818.777.5446 Publishing: Siobhan Harkin +44.203.618.5539 Live Entertainment Licensing: Carol Nygren 818.777.9507

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Recently crowned the top-grossing box-office animated franchise of all time, the Despicable Me series has amassed more than $3.665 billion worldwide. Following its debut in 2010, Despicable Me has evolved to include Minions, the second-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy AwardŽ-nominated Despicable Me 2, and this summer’s Despicable Me 3, which has already made more than $1 billion at the global box office.


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Discovery Adventures • Discovery Adventures is a global outdoor living, travel and lifestyle brand. • Made for the adventurous spirit in all of us Discovery Adventures harnesses Discovery’s core values of exploration, quality and satisfying curiosity. • It makes travel accessible and provides trend-right product opportunities for mass appeal. Delivering Discovery credibility & authenticity, to enable extraordinary experiences.

Consumer target: • The Urban explorer, curious campers, families, arm-chair explorers & passionate traveller.

Core: • Millennials, adults & kids.

Contact: Ian Woods VP Licensing UK & EMEA o: +44 (0) 20 8811 4351 m: +44 (0) 7771 377 248 e: © 2017 & TM Discovery Communications, LLC. All rights reserved.


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FOR MORE INFORMATION: UK Licensing: Naome Jones +44.203.618.6552 Gaming & Digital Licensing: Bill Kispert 818.777.5446 Publishing: Siobhan Harkin +44.203.618.5539 Live Entertainment Licensing: Carol Nygren 818.777.9507

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Since its launch in 2010, the Dragons franchise has captivated audiences worldwide, with its engaging characters, innovative worlds, and action-packed adventures. The epic Emmy®Award–winning television series, Dragons: Race to the Edge, continues to introduce fans to new locations, dangers, and dragons in soaring adventures filled with action, suspense and unexpected friendships! And after the first two films took home a Golden Globe® win for Best Animated Feature and multiple Academy Award® nominations, the entire creative team is currently hard at work on How to Train Your Dragon 3.



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En Te Re W Tw Ru





Tel eng

The Brand


The Team


Cop 1Q Tel: cplg cplg

Red Roses

Twickenham Stadium

Th larg use pro

#R epi



World Rugby Museum Collection


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England Rugby Team England Red Roses World Rugby Museum Collection Twickenham Stadium Ruckley – England Rugby Ambassador


Rugby Football Union

FACTS: 12 million adults in England are supporters of rugby. 56% of those supporters have children. 69% of supporters are ABC1 (versus a national average of 50%). 78% of supporters think rugby demonstrates positive values.

Tel: +44(0)2088316685

Licensing Agent CPLG

Copyright Promotions Licensing Group Ltd 1 Queens Caroline Street, 2nd Floor, London, W69HQ Tel: +44 (0)20 8563 6400

Good for Rugby We’re passionate about our game, as fans and as the business behind it. We want our teams to win and we want out business to succeed, because the proceeds we generate go back into rugby. We help get it to the right places; to the 8 year olds we’ll be watching in 2027, to the local teams so they can reach their away games, and to the coaches working in the communities right now. Every ticket we sell and every shirt that is bought is good for rugby. This is our promise. The World Rugby Museum vision is to collect, document, interpret and exhibit the world’s largest and most comprehensive collection of rugby football memorabilia. Licensees/Partners regularly use the museum’s collection, library and curating team as a valuable resource and source of inspiration for product development. In early 2018 a new World Rugby Museum will open in the south stand. #RedRoses is the new identity for England Women, the rose, as the emblem of England Rugby, epitomises the unique qualities of England Women as strong, relentless and glorious.

*Figures from quantitative research conducted by Flamingo and Brainjuicer on behalf of the RFU. January 2013 (field work October 2012)

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Rugby Football Union. The England Rose is an official registered trademark of the Rugby Football Union.

07/09/2017 11:43

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Flower Fairies


Penguin Random House

Penguin Ventures, 80 Strand, London WC2R 0RL

Since their first publication in 1923, Cicely Mary Barker’s beautifully illustrated Flower Fairies have enchanted children and adults alike, capturing all the charm and wonder of the fairy world. The Flower Fairies collection includes 170 original artworks, with a further collection incorporating over 500 paintings, illustrations, and manuscripts of Cicely Mary Barker’s works, housed at the Victoria and Albert Museum Archives.

Translated into 20 languages with over seven million books sold in the last ten years.

New style guide released incorporating key fashion and lifestyle trends.

Largest online luxury childrens clothing company Childrens Salon launching babywear range Autumn 2017.

New products launching from Demand Media, Enesco and Robert James.

Over 40 licensed partners globally covering stationery, homewares and collectibles.

Major exhibition planned for 2018.

FLOWER FAIRIES™ © The Estate of Cicely Mary Barker 2017

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Series22 SERIES launched COMING IN 2017 Sept 2017

No.1 preschool launch on CBeebies!

New categories rolling out in 2018

Heavy marketing support throughout 2018

Visit us at Brand Licensing Europe at Stand E20 For all licensing enquiries please contact:

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FOR MORE INFORMATION: UK Licensing: Naome Jones +44.203.618.6552 Gaming & Digital Licensing: Bill Kispert 818.777.5446 Publishing: Siobhan Harkin +44.203.618.5539 Live Entertainment Licensing: Carol Nygren 818.777.9507

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For their eighth fully animated feature, Illumination and Universal Pictures present Dr. Seuss’ The Grinch, based on Dr. Seuss’ beloved holiday classic. Dr. Seuss’ The Grinch tells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart transformed by a young girl’s generous holiday spirit. Funny, heartwarming and visually stunning, the film’s universal tale celebrates the spirit of Christmas and the indomitable power of optimism.


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Based on the beloved picture book by Sam McBratney and illustrated by Anita Jeram 000-000_LSB_Autumn_2017.indd 100

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“I love you to the moon and back” How many ways can you say “I love you”? Sometimes, when you love someone very, very much, you want to find a way of describing how much you treasure them. But, as Little Nutbrown Hare and Big Nutbrown Hare discover, love is not always an easy thing to measure! For over two decades, Sam McBratney’s timeless story, beautifully portrayed by Anita Jeram’s gentle watercolours, has captured the deep and tender bond that is precious between loved ones. With more than 35 MILLION copies sold, in 57 languages worldwide, Guess How Much I Love You is one of the world’s best-loved picture books, and can now be enjoyed by a new generation. Licensing programmes are building well around the world including Germany, US, UK, Austria, Australia and Switzerland. Theatre partnership with Selladoor Worldwide. Production dates in place for Guess How Much I Love You in China, Hong Kong, Singapore, Dubai and the UK for 2017 & 2018. UK licensee’s include Rainbow Designs, Paul Dennicci, Gemma, Nevitti, Robert Fredrick and Boo Gallery. On going refreshed publishing through Walker Books supported by trade and consumer marketing.

Walker Books Ltd. 87 Vauxhall Walk,London SE11 5HJ e: • t: 020 7396 0909 •

Guess How Much I Love You™ Sam McBratney and Anita Jeram © 2015

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STEP INTO DA HAMSTA WORLD A fresh new property with global licensing experience. Join an exciting line-up of International partners, unlimited style guides, playful videos and a daily dose of social media. JOIN DA FUN!

“ Without doubt Hamsta World is the next digital brand success.” JOHN MCINNERNY Allsorts Licensing




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HATCHIMALS™ & © Spin Master Ltd. All rights reserved.

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Since the global launch of Hatchimals™ in October 2016 the response has been phenomenal. There have been millions of successful hatches around the world and children have been captivated and enchanted by these magical creatures.

In May 2017, the Hatchimals Colleggtibles and their world, Hatchtopia were introduced to HatchiFans. The adorable collectible Hatchimals hide inside small, speckled eggs which need a child’s touch to hatch.

Hatchimals has become the fastest growing property which is not supported by TV, Digital or Film content across the G12 countries: UK, France, Germany, Italy, Spain, Belgium, Netherlands, Russia, US, Canada, Mexico, Australia. (NPD EPoS YTD July 2017)

Hatchimals is anticipated to become a top property where children will want to explore Hatchtopia through the toys, webisodes and consumer products.

Penguin Random House launched their first two titles in May 2017 in the UK and with a comprehensive publishing program planned over the next 2 years.

Licensees have already been secured for apparel and BTS in a number of territories and with other categories in discussion.

Watch out for new licensed consumer products hatching from late 2017 and throughout 2018 across the EMEA region.

For licensing enquiries please contact: E: T: +44 (0) 20 8563 6400

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Series 3 airing in 2018! New categories rolling out in 2018

Heavy marketing support throughout 2018

Overion l 27 milyer iPla ests requ

Over 100,000 fans on Facebook!

Visit us at Brand Licensing Europe at Stand E20 For all licensing enquiries please contact:

HEY DUGGEE™ and character logos™ & © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd BBC logo ™ & © BBC 1996.

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150-200 million


25 millio





For more information regarding our li For UK rights: Global Merchandising and Ser For USA rights: One Entertainment For Australia/New Zealand rights: Untapped A

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Store Online m S e c n e i ILoveSc hed 2013 Launc

42% Families

rding our licensing program please contact: ing and Services - rtainment - Untapped Agency -


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0727 - JCB Consumer Products - LSB Ad 2016 DPS.indd 1 000-000_LSB_Autumn_2017.indd 100

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0727 - J

16 14:32

» Europe’s

largest construction brand

» Over I million machines » 70 years heritage » In the dictionary » Over 50 licensees » Licensed retail sales over £90 million per annum

» Experiential

partnerships across the UK

Come and see us on stand F50

m y f irst JCB Consumer Products Tel: +44 (0)1889 593499 email: 271

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FOR MORE INFORMATION: UK Licensing: Naome Jones +44.203.618.6552 Gaming & Digital Licensing: Bill Kispert 818.777.5446 Publishing: Siobhan Harkin +44.203.618.5539 Live Entertainment Licensing: Carol Nygren 818.777.9507

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Executive Producers Steven Spielberg and Colin Trevorrow will reunite with stars Chris Pratt and Bryce Dallas Howard for the follow-up to one of the biggest blockbusters in the history of cinema, Universal Pictures and Amblin Entertainment’s Jurassic World sequel. Producers Frank Marshall and Pat Crowley once again join Spielberg and Trevorrow in leading the team of filmmakers for the next chapter in the franchise.









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Licensing Source Advert DPS_Layout 1 12/01/2017 13:45 Page 1 is the go-to resource for finding out what’s happening in the global licensing industry. Including news, interviews and analysis, as well as an event diary, a hugely successful jobs board and more, The Source is the central hub of information for the worldwide licensing community. The team behind has over fifty years experience in the licensing industry, and also own and organise The Licensing Awards, publish The Licensing Source Book Europe and an array of other market leading trade titles. With an e-subscriber database of over 9,500 key contacts, advertisers can expect to receive high visibility, not only on the website, but also on the trusted daily news flashes and social media boasting a strong following.

For the very best information...




Samantha Loveday

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Jakki Brown

02/05/2017 17:43




Go straight to The Source... ADVERTISING Rob Willis

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Ian Hyder

02/05/2017 17:43

KidsCast double spread.pdf




















© 2017 KidsCast

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KidsCast double spread.pdf





Recommended by

BEST APPS FOR KIDS. KidsCastTM. Exclusively curated content in one safe space.









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Ladybird Books: The Vintage Collection


Penguin Random House

Penguin Ventures, 80 Strand, London WC2R 0RL

With an incredible treasure trove of over 10,000 illustrations covering topics from fairy tales and domestic life to science and transport, the Ladybird Books collection is a veritable feast of nostalgia. Having celebrated its 100th anniversary in 2015, Ladybird Books is a true modern design classic that transports you back to a golden age of childhood magic. •

646 original Ladybird titles published across 63 individual series.

Spin-off Ladybird Books for Grown-Ups launched in 2015 selling over 4 million copies.

Touring programme of original Ladybird artwork planned throughout 2018.

Extensive new ranges launched for greetings cards (Kiss Me Kwik and Danilo), puzzles and games (Lagoon Group) and stationery (Blueprint).

Seeking partners in the UK for key categories including gardening and outdoor products, personal care and gifting ranges.

© Ladybird Books Ltd. 2017.

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TM & © Bagdasarian Productions, LLC. All rights reserved.

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Mercis bv

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Miraculous™ is a trademark of ZAG - Method. ©2017 ZAG - Method - All Rights Reserved.

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Miraculous™: Tales of Ladybug & Cat Noir


ZAG Animation Studios

Licensing Agent (UK)

Bulldog Licensing Ltd Metal Box Factory Unit 335, 30 Great Guildford Street London, SE1 0HS Tel: +44 (0) 20 8325 5455 Email:

Spots On!! Miraculous™: Tales of Ladybug and Cat Noir is a top-rating show on Disney Channel UK and POP TV and is the first brand to launch in the ZAG Heroez universe. The ratings powerhouse is seeing strong sales from master toy partner Bandai across action figures, fashion dolls, role play and plush. There are now over 275 licensees signed worldwide, and key global partners on board include Ferrero, Panini and Inditex for Zara. Season 2 will premiere on Disney Channel in Q4 2017. A full, cross-category licensed range will be launching in the U.K. from AW 2017.

- Method. Reserved.

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“We’ve never wanted anything more in our lives”

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Property: Licensing Agent:

Moomin Caroline Mickler Ltd Email: Tel: + 44 (0) 20 8392 2439

Visit us at Stand A60 New collections launching in 2017 from: Chinti & Parker Smith & Brooks Disaster Designs


ŠMoomin Characters™


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The National Gallery Company’s licensing programme, managed by JELC as Global Licensing Agents, continues to go from strength to strength. Join us as we continue to grow our licensing programme with some of the most recognisable and well-known paintings in the world.


New Licensees Signed to date

Ever-growing Presence In major UK high street retailers International Expansion Our licensing programme in Japan is now fully underway, our stationery deal has been agreed in Russia and we continue to grow our presence in China and South Korea

Vincent van Gogh, 1853–1890, A Wheatfield, with Cypresses (detail), 1889 © The National Gallery, London

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Additional Highlights: • Our new adult and children book publishing programme launched globally with Hachette in July • Our Christmas food gift range in Boots, under licence with Scoop, increases to 400 stores nationwide with 50% more SKUs year on year • We lauched a new wines series, under licence with Chilean wine’s market leader, Santa Rita, in Sainsbury’s and with Laithwaite’s Wines earlier this year and around the world • Later this year, a new contemporary premium fashion range with Diamond Roc will be available in Harrods and Selfridges


National Gallery Company Ltd London LICENSING AGENT

JELC Ltd +44 (0)1225 819030 jane.evans64 (skype)




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Inspiring a love of the natural world The Natural History Museum is one of the world’s great institutions and is home to 80 million specimens of animals, plants, minerals, rocks and fossils from all across the world. The Museum continues to be one of Britain’s most popular destinations with over 5 million visitors each year. Apart from being a major visitor attraction, our collections are also the inspiration behind a wide range of gifts, apparel, homewares, toys and collectibles. All new style guides available inspired by the Museum’s collections, such as flora, fossils, bugs and dinosaurs • •

one for children, 6+ years one specifically targeting adults We have over 30 licensees spanning stationery, apparel, toy, gifting and homewares We’re looking for new partners to enrich the licensing programme for both age demographics Proud brand owner of the Wildlife Photographer of the Year competition. Actively looking to expand the licensing programme Treasures of the Natural World exhibition in Tokyo, Japan supported by over licensed 90 products

Talk to us about how we can work together. For further information please contact: Max Lister. Senior Licensing Manager Tel: +44 (0)20 7942 5652


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Award Winning Sensation Returns! Part of a franchise – Paddington

sequel launches Nov 10th 201


Long term content plans in pla


High profile marketing campa igns and promotions for Padd ington 2 across QSR, retail, FMCG, travel worldwide 140+ license es including a de

dicated the me park in Jap an

Worldwide publishing in place from HarperCollins: 35 million books sold to date and movie tie-in books launched Septem ber and November New worldwide app from Ga meloft launches Octob er 201 7 in 15 langua ges New long term global charity

init iative launched Septembe

r New Paddington we bsi te and ecommerce store featuring a range of Paddington products launched in the UK High profile Home Entertainme nt

campaign for Spring/Summer


Celebrating 60 years in 2018 wi th a spe cial anniversary log o, a major com me morat ive partn ership, limited edi tion produc ts and international exhibit ions acr oss Jap an , US and UK

3 Cambridge Court, 210 Shepherd’s Bush Road, Hammersmith, London, W6 7NJ Tel: +44 (0)203 714 1181 UK Licensing Enquiries - International Licensing Enquiries - ©P&Co Ltd/SC 2017 Licensed on behalf of Studiocanal S.A. by Copyrights Group

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Brand Licensing Europe

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My smart mouth always gets me in trouble. And if it’s not my mouth, it’s my facial expressions © Paper Island. Pain In The Sass is a registered trademark of H&H Ltd.

21/08/2017 11:24


Pain in the Sass Paper Island / H&H Ltd

Property: Licensing Agent:

2 Denby Way, Hellaby Industrial Estate, Rotherham S66 8HR Tel: 01709 730700 Email: Contact: Allison Myers, Licensing Manager

Pain in the Sass! A look at life through the eyes of two female characters who have a mutually beneficial relationship based on wine, laughter and inappropriate shenanigans! • Cool ‘pop art’ design feel

WARNING Not for the fainthearted!

• Female target audience aged 25-60 • Ever-growing fanbase across all social media platforms • Licensing opportunities alongside Ravette, Kimm & Miller, Carousel Calendars, Funky Pigeon, CRC Innovations

Unleash your inner


Today’s word of the day:


A person who is not only a dipsh*t but also an idiot all rolled into one

A touch of class... with a hint of Sass! 000-000_LSB_Autumn_2017.indd 101


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1:13 PM











© 2017 Peanuts Worldwide LLC

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Power of PEANUTS 96












Consumer Products • One of the Top 10 licensed properties worldwide • Retail distribution across all channels, including DTR programs • Over 1,000 partners worldwide with diversified product assortment across multiple categories and demographics, including: BENETTON















Content & Digital • Animated shorts nominated for an International Emmy (Kids Animation, 2016) and recognized with "Great for Families" Honor • Year-round DVD releases and Seasonal Specials on air • Peanuts animation library fully restored to 4K • Snoopy Pop game by Jam City - Global App launch - July 2017 • Robust publishing program throughout Europe with readership of all ages

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Peppa Pig © Astley Baker Davies Ltd/Entertainment One UK Ltd 2003. All Rights Reserved.

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Licensing Source Book Ad | 148.5 x 210 mm | DPS | Portrait | Peppa Pig

14/09/2017 17:45

117 Brand New Episodes in Production!

• Continues to generate

• 2.4 million global

over $1.2 billion globally at retail per year

Youtube subscribers

• UK stage show has now been

• Broadcast across

seen by over 1.1M people in the UK since 2009!

180 territories, in over 40 languages

• Visitor numbers to

• Licensing in 60 countries

Peppa Pig World over 1 million per annum.

with over 1000 licensees

• Over 165 global broadcasters • Peppa Pig World extension coming Spring 2018 • More exciting specials in the pipeline • New promotional partnerships in the pipeline • Over 2.6 billion digital views in China alone • Coming up to its 15th year in 2019

Property Licensor

Peppa Pig Entertainment One Contact : UK Sales - Katie Rollings International Sales - Ami Dieckman North America Sales - Joan Grasso Email : Website : 303

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000-000_LSB_Autumn_2017.indd 100 Licensing Source


PJ Masks - Official Channel

Book Ad | 148.5 x 210 mm | DPS | Portrait | PJ Masks

14/09/2017 17:47

• Hit success on Disney Junior internationally - now in over 85 territories worldwide • Extensive licensing and merchandising programme launching internationally throughout 2017 • Over 300 licensee partners signed internationally across multiple categories • 10 music videos and 20 brand new interstitials airing internationally in 2017

Property PJ Masks Licensor Entertainment One Contact : UK Sales - Katie Rollings : International Sales - Ami Dieckman : North America Sales - Joan Grasso Email : Website :

PJ Masks © Frog Box / Entertainment One UK Limited / Walt Disney EMEA Productions Limited 2014.

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A truly global family entertainment brand: - 150 x 7 minute episodes on air in over 170 territories - 180+ licensees worldwide - Over 6 million Facebook fans and over 400 million sticker shares - 1.3 billion YouTube views - Over 1 billion game plays O - Over 3 million exhibition visitors - 7.5 million global DVD sales

Brand Highlights 10 year anniversary online & on air campaigns with new short form content rolling out 2017 Brand new European stage show launching autumn 2017 New ‘Sheep dreams’ style guide and campaign coming 2018 Movie 2 in pre-production for 2019 theatrical release with style guide Q1 2018


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FOR LICENSING OPPORTUNITIES, PLEASE VISIT US AT BLE STAND C35 OR CONTACT: EUROPE, MIDDLE EAST & AFRICA: Toby Rayfield Jason Rice Senior Licensing Manager Director of Brand Licensing Email: Email: Tel: +44 (0) 208 996 4494 Tel: +44 (0) 208 996 4568

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Kay Ferneyhough Retail & Trade Marketing Manager Email: Tel: +44 (0) 208 996 4407




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Fun with Spot


Penguin Random House

Penguin Ventures, 80 Strand, London WC2R 0RL

Eric Hill’s loveable puppy Spot has been part of early childhood since he first appeared in the classic lift-the-flap storybook Where’s Spot? in 1980. A firm favourite with preschoolers, Spot introduces children to new experiences, friendships and play.

Translated into 50 languages with over 60 million books sold worldwide.

Original animation series available including three series totalling 55 episodes as well as two 30-minute specials.

Home Entertainment products from Abbey Home Media including seasonal titles and complete collection box-sets.

Theatre Terra touring stage show available with a new adaptation premiering in Australia in 2018.

New Scandi-inspired style guide launched in 2017.

Currently seeking partners in key markets for apparel, stationery, melamine and infant feeding, toys, games and greeting cards.

Spot © The Eric and Gillian Hill Family Trust / Salspot Ltd 2017

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Copyright © 2017 Funny Flux / Alpha all rights reserved.

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Super Wings

Licensing Agent:

Rockpool Licensing Ltd

64 Southwark Bridge Road London SE1 0AS Tel: +44 (0) 7799 064288 Email:


NEW EPISODES… currently airing on Cartoonito with Series 2 ready for broadcast in 2018.

Series 2: 52 x 11 minute episodes with 3 x 22 minute specials.

NEW storylines and themes

NEW CHARACTERS… Astra, Agent Chace, Todd, Flip, Sky & Poppa Wheels.

NEW LOCATIONS… Sahara Desert, Costa Rica, Switzerland plus many more!

NEW PRODUCTS… in all main categories from SS ‘18.

Series 3 in development for 2018 with Series 4 already greenlit!

Significant marketing investment throughout 2018.

Strong licensing campaign planned for 2018.


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• The British Council is a world authority on English language learning and teaching. It operates in over 100 countries worldwide and reaches over 20 million people face to face and more than 500 million via broadcast and online. • Timmy is the star of the hit preschool TV show Timmy Time and is the littlest lamb in Shaun the Sheep’s flock. He is loved by audiences all around the world. • Timmy is the face of the British Council’s Early Years learning initiative, a multi-dimensional fun learning experience to encourage children aged 2-6 around the world to learn the English language. • Touchpoints include face-to-face courses in venues around the world, educational apps and free online courses for parents and teachers. • Brand-new series inspired by the British Council’s Learning Time with Timmy course in production. • The series premieres on a dedicated global YouTube channel in Q1 2018 and on linear broadcast platforms, and will be supported by a global marketing and PR campaign. • Developing an international licensing programme to extend this fun learning brand.

Visit us at BLE Stand F15 000-000_LSB_Autumn_2017.indd 100

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“ In a world of Uniteds, Citys and Rovers there is only one HOTSPUR” Tottenham Hotspur represents style, passion and flair - traits that have been inherent throughout our history. The Club continues to carry these values, playing attractive, exciting football and boasting world-renowned players. Our unique approach is reflected in the way we work with licensees, both in the UK and internationally, constantly striving to take Tottenham Hotspur into new and exciting areas of retail. Your Opportunity: • Work with a Club that is challenging at the top of the Premier League – the most popular league in world football • Access a global following in excess of 400 million • Capitalise on the Club’s comprehensive international programme of activity that is constantly reaching out and engaging with new fans around the world • Be part of a licensing programme that is expanding into new product areas and territories If you are interested in becoming a Tottenham Hotspur Licensee please contact: Gary Jacobson Brand Licensing Manager +44 (0) 208 365 5117

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FOR MORE INFORMATION: UK Licensing: Naome Jones +44.203.618.6552 Gaming & Digital Licensing: Bill Kispert 818.777.5446 Publishing: Siobhan Harkin +44.203.618.5539 Live Entertainment Licensing: Carol Nygren 818.777.9507

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From the creators of Shrek comes DreamWorks Animation’s Trolls, a smart, funny, and irreverent comedy about the search for happiness and just how far some will go to get it. This hilarious film transports audiences to a colorful, wondrous world populated by the overly optimistic Trolls, who have a constant dance in their step and song on their lips, and the comically pessimistic Bergens, who are only happy when they have Trolls in their stomachs.

TROLLS 2 SPRING 2020 Source: The NPD Group/ UK Retail Tracking Service/ Jan-July 2017


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FOR MORE INFORMATION: UK Licensing: Naome Jones +44.203.618.6552 Gaming & Digital Licensing: Bill Kispert 818.777.5446 Publishing: Siobhan Harkin +44.203.618.5539 Live Entertainment Licensing: Carol Nygren 818.777.9507

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Our history is written in the movies we make The worlds we create The stories we tell The lasting mark we leave Universal’s 4,000 title library is one the most celebrated in the industry


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© GPC 2017 @vivendi

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FOR MORE INFORMATION: UK Licensing: Naome Jones +44.203.618.6552 Gaming & Digital Licensing: Bill Kispert 818.777.5446 Publishing: Siobhan Harkin +44.203.618.5539 Live Entertainment Licensing: Carol Nygren 818.777.9507

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DreamWorks Animation Television reimagines one of the most popular fan-favorite shows of all time in this comedic action-packed series for today’s audience, Voltron Legendary Defender. Five unsuspecting teenagers, transported from Earth into the middle of a sprawling intergalactic war, become pilots for five robotic lions to protect the universe from evil. Only through the true power of teamwork can they unite their lions to form the mighty warrior known as Voltron Legendary Defender. Led across the farthest reaches of space by an adventurous alien princess, our teens must put aside their differences, summon Voltron to stop the sinister Galra Empire from consuming the entire cosmos, and become the heroes they were meant to be.


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Based on the children’s favourite bedtime book (first published in 1989 and sold over 11 MILLION copies globally) written by Michael Rosen and illustrated by Helen Oxenbury and produced by Lupus Films (The Snowman and Snowdog) & Walker productions Tilly and Friends).

Made with over 100,000 exquisite drawings, the half-hour animated special was commissioned by Channel 4 for key holiday periods.

• •

Supported by a heavy weight on-air marketing campaign that reached 34 MILLION people. It first premiered on Christmas Eve 2016 and repeated on Christmas day. It was Channel 4’s highest rated programme for 2016, reaching 8 MILLION viewers across the two transmissions. It was then subsequently available on More 4 and E4.

• •

In 2017, it was repeated at Easter 2017 and is planned for TX again in Autumn/Winter.

The famous global #1 music artist, George Ezra wrote and recorded the song “Me & You” for the film.

A successful partnership with Whitbread (Table Table and Beefeater restaurants with an annual footfall of 22 MILLION people) in December 2016 led to a repeat in April 2017. In just 4-6 weeks, 12,000 comments and 75,000 video views were generated.

• •

Premier Inn restaurants also came on board and ran activity from May – end of July 2017.

• •

The raft of voice talent includes Olivia Coleman (Broadchurch, The Night Manager) Pam Ferris (Matilda, Call the Midlife) and Mark Williams (Harry Potter, Father Brown). Michael Rosen himself plays the bear.

A complete back of pack takeover on 1 MILLION Ready Brek packs, went on sale in May 2017. Plans for “Live Experiences” in place for 2018 and beyond. Licensing partners on board include Dennicci, Aurora, Cooneen, Paul Lammond games, Universal, All 4 Games and Portico Designs. For further information and details on licensing opportunities please contact the Walker Licensing team.

Walker Books Ltd. 87 Vauxhall Walk, London SE11 5HJ e: • t: 020 7396 0909 •

© 2017 Bearhunt Films Ltd.

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Worldeez double spreed copy.pdf

















Wo rld












STAND NO. D115 Licensing Opportunities NOW AVAILABLE Those Licensing People 000-000_LSB_Autumn_2017.indd 100

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Worldeez double spreed copy.pdf














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For more information on licensing opportunities, please contact

Warwick Brenner, Consumer Products: / +44 (0) 20 7349 1749

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WWE’s mission is to put smiles on people’s faces the world over, whether we do that through our entertainment property or by giving back to the community


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© 2017 ZAFARI Holdings, LTD. · The ZAFARI logo and characters are trademarks of ZAFARI Holdings, LTD.

Annalisa Woods Commercial Director

000-000_LSB_Autumn_2017.indd 101

Bruno Zarka Media Director

18/09/2017 12:10

magic light pictures come and meet us

stand C90

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© 2010 J Donaldson/A Scheffler. Licensed by Magic Light Pictures Ltd. 000-000_LSB_Autumn_2017.indd 101

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Licensees Licensees are partners (usually manufacturers or retailers) who obtain a licence from the licensor to make and sell products bearing the licensed character or brand. The following section is devoted to purveyors of licensed products and those whose products might be suitable for licensing. If you are a retail buyer reviewing licensed products available or a licensor looking for new products for your licences, read on.





UK & Ireland Office: Howard Gooden

France Office: Wesley Partouche

Tel: +44 2031 708 042 Mobile: +44 7810 688 070 E-mail:

Tel: +33 149 89 72 72 Mobile: +33 633 17 23 47 E-mail:


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Adult Apparel




For more information please contact Global Licensing Limited 20 Flaxman Terrace London WC1H 9AT


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Childrens Apparel














For more information please contact BM Fashions (UK) LTD, 11 St Georges Way, LE1 1SH OfямБce: Tel: 0116 2762929


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W W W. C H A R A C T E R W O R L D . C O M


0845 004 9217


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MY LITTLE PONY© 2017 Hasbro. All Rights Reserved.


W W W. C H A R A C T E R W O R L D . C O M


0845 004 9217


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W W W. C H A R A C T E R W O R L D . C O M


0845 004 9217

© & TM Lucasfilm ltd.


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LEGO© Bedding & Accessories

©2017 Warner Bros. Ent. All rights reserved. LEGO, the LEGO logo, the Minifigure and NINJAGO are trademarks and/or copyrights of the LEGO Group. ©2017 The LEGO Group WB SHIELD: TM & © WBEI. (s17).


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B&LLA LSB a5 Advert 2018_muk.qxp_Layout 1 22/09/2017 12:19 Page 180

The only awards totally dedicated to award brand and lifestyle licensing The B&LLAs online entry forms will go live by early December The 2018 winners will be unveiled on Thursday 26 April 2018 A lavish afternoon event at The Dorchester, Park Lane, London The B&LLAs bring together retailers, licensees, brand owners and representatives to celebrate excellence in brand and lifestyle licensing.

For information on reserving tickets or tables to the event, please contact:

Clare Davies at Createvents Ltd, using or calling +44 (0)1183 340085.

For information on sponsorship or any other enquiries please contact:

Ian Hyder, Joint MD of Max Publishing on +44 (0) 207 700 6740 These awards are free to enter. The entering process is online and will be open 1 Dec 2018 (accessed via the website) and will close 17 Feb 2018 Max Publishing, Unted House, North Road, London, N7 9DP T: +44 (0)207 7006740 W:

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4 Days and 325mi ( 520KM )

June 12-15th 2018 Join friends & colleagues from the Licensing World to support


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Fashion Accessories


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Greeting Cards and Calendars THE HOME OF LICENSED PRODUCTS

CARDS CALENDARS GIFT WRAP & BAGS All images copyright © Ladybird Books Ltd, 2017 ©2017 Hasbro. All Rights Reserved. ©2017 Spin Master. ©2017 Eternal Dance Media Limited. ©2017 Mojang AB and Mojang Synergies AB. © & TM Lucasfilm Ltd. TM & © Universal Studios. © 2017 Pusheen Corp.

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Nightwear, Underwear & Socks/Hosiery NOW PRODUCING BABYWEAR




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Party Products

Giving parties Paw Patrol

LEGO Ninjago Movie Oct 2017

NEW es

ori Access

PJ Masks

My Little Pony

NEW for 2017

Movie Oct 2017

Powerpuff Girls NEW for 2017

Pokémon NEW for 2017

Bring the party to life with Amscan’s collection of some of the world’s most loved and in demand properties. Our ranges of party products, balloons and costumes create great excitement for all ages!


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Party Products


TEL: +44 (0)1908 288 500 E-MAIL: WEB: ©Amscan 2017, ©Anagram 2017 All rights reserved


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Party Products

08453 070707


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Posters, Merchandising and Gifting







30% UP ON 2016.


View our full range of products at

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A leading European manufacturer of branded Fragrances, Toiletries and Cosmetics Corsair specialises in the manufacture and distribution of licensed fragrances, toiletries, seasonal gifting and everyday health & beauty products. Working in close partnership with global licensors, we bring together innovative and exciting ranges which appeal to both children and adults alike.


Corsair Toiletries Ltd


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Unit 1, Park Industrial Estate, Frogmore, St. Albans, Hertfordshire, AL2 2DR UK. Tel: +44 (0) 1727 874698 Fax: +44 (0) 1727 875541 385

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The following pages contain listings of contributors to The Licensing Source Book.



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 387

Licensor Listing (of contributors)

Aardman Animations Gas Ferry Road, Bristol BS1 6UN

Tel: +44 (0)117 984 8485 Email: Website: Contact: Robert Goodchild – Head of Licensing

AB InBev

33 Queen Street, Mansion House, London EC4 1AP Tel: 07973 694554 Email: Website: Contact: Claire Morgan - Licensing Product Manager

Acamar Films 2nd Floor, 12 Oval Road, London NW1 7DH

Tel: 0203 675 7450 Email: Website:, Contact: Bethan Garton – Head of Licensing, Laura Clarke – Senior Licensing Manager, Georgia Somerset – Licensing Assistant, Lee Harris – Head of Marketing

Alpha Animation & Toys The Beehive, City Place, Gatwick, RH6 0PA

Tel: +44 1293 804599 Email:, Contact: Mark Hyndman, Kerry Tarrant

Arsenal Football Club Highbury House 75 Drayton Park London N5 1BU

Tel: +44 207 704 4172 Email: Website: Contact: Matthew Gilmore - Senior Global Licensing Manager

Art + Science International 1 London Road Arundel West Sussex BN18 9BH

Tel: 01903 885 669 Email:,, Website: Contact: Nicola Webster – Licensing Director, Peter Rooke – Managing Director, Karen Clarke – Brand Director



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Licensor Listing (of contributors)

BBC Worldwide

Bulldog Licensing

Tel: 0208 433 2000 Email: Website: Contact: Rikesh Desai – Licensing Director, Merchandising & Gaming, Jason Easy – Head of Licensing

Tel: 020 8325 5455, Website: Contact: Sophie Yates

TV Centre 101 Wood London W12 7FA

Beano Studios 185 Fleet Street, London, EC4A 2HS

Tel :020 7400 1086 Email: Website: Contact: Allison Watkins – EVP Global Consumer Products and TV Distribution, Angeles Blanco – Director of UK Licensing


58/60 Fitzroy Street, 2nd Floor, London W1T 5BU Tel: 0207 953 0200 Email: Website: Contact: Teri Niadna - MD



Metal Box Factory, Unit 335, 30 Great Guildford Street, London, SE1 0HS

Caroline Mickler 11 Ellison Road, London SW13 0AD

Tel: + 44 20 8392 2439 Email: Website: Contact: Caroline Mickler

Carte Blanche Group Unit 3 Chichester Business Park Tangmere Chichester West Sussex PO20 2FT

Tel: 0044 (0) 1243 792600 Email: Website: Contact: Sarah Quigley

Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 389

Licensor Listing (of contributors)

Cartoon Network 16 Great Marlborough Street, London, W1F 7HS

Tel: 0207 693 1118 Email:,,,,,, Website: Contact: Graham Saltmarsh, Victoria Saint, Annabel Rochfort, Leila Loumi, Maria-Rosaria Milone, Caroline Navan, Tasmyn Knight

Chelsea FC

Stamford Bridge, Fulham Road, London, SW6 1HS Tel: 020 7565 1484 Email:, Website:, Contact: Mark Bell, Sarah Cobb

CHF Media

Riverside Court, Riverside Business Park, Bollin Walk, Wilmslow, SK9 1DL

Copyrights Group

3 Cambridge Court, 210 Shepherd's Bush Road, Hammersmith, London, W6 7NJ Tel: 0203 714 1181 Email:, Website: Contact: Polly Emery (International Enquiries), Rachel Clarke (UK Enquiries)


One Queen Caroline Street, 2nd Floor, London, W6 9YD Tel: +44 (0) 208 563 6400 Email: Website: Contact: John Taylor - Commercial Director UK

DHX Brands

One Queen Caroline Street, London W6 9YD Tel: 020 8563 6400 Email: Website: Contact: Tom Roe

Tel: 0161 667 9500 Email: Website: Contact: Jenny Johnstone LICENSING SOURCE BOOK EUROPE 2017


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Licensor Listing (of contributors)

Discovery Global Enterprises

FremantleMedia Kids & Family

Tel: +44 (0)208 811 3000 Email., Website: Contact: Ian Woods

Tel: 02076916000 Email: Website: Contact: Tessa Moore, SVP Global Brand Management

DRi Licensing

Global Merchandising Services

Tel: 020 3757 2170 Website: Contact: Alicia Davenport

Tel: +44 207 384 6467 Email:

Building 2, Chiswick Park London W4 5YB

Lee House 109 Hammersmith Road London W14 0QH

Entertainment One 45 Warren Street, London W1T 6AG

Tel: 020 3691 8509 Email: Website: Contact: Rebecca Harvey – Head of Global Brand and Marketing, Andrew Carley – Head of Global Licensing

1 Stephen St London W1T 1AL

Matrix Studio Complex, 91 Peterborough Road, London SW6 3BU

Golden Goose 11 Chapel Place, London EC2A 3DQ

Tel: 020 7256 1001 Email: Website: Contact: Adam Bass, Martin Clark, Antonia Habdank-Toczyska, Phillippa Green, Martin Oestreicher, Virginie Sergent

Happy Ink

Westerstraat 14-1, 1015 MJ, Amsterdam Tel: +31 (0)20 779 83 42 Email: Website: Contact: Jacqueline Hofman - Director International Licensing



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Licensor Listing (of contributors)



Tel: +44 (0) 8744 6834 Email: Contact:Holly Oldham – Director, UK Nordics & South Africa Consumer Products

Email: Website:, Contact: Tracey McCay

Heather Flynn

INK Group

4 The Square, StockleyPark, Uxbridge UB11 1ET

Tel: 07530 151964 Email:, Website:, Contact: Heather Flynn

Historic Royal Palaces Enterprises Retail Department, Apartment 28, Hampton Court Palace, KT8 9AU

Tel: 020 3166 6844 Email: Website: Contact: Jenny Smyth - Licensing Manager, Emma Saunders - Head of Retail Business Development

Kean House, 6 Kean Street, London, WC2B 4AS Tel No +44 (0)20 7395 1991

Nyhavn 63A, 1st floor, 1051 Copenhagen K Denmark Tel: +45 33 55 61 00 Email:,,,, Website: Contact: Claus Tømming – Managing Partner, Annalisa Woods – Commercial Director, Tina Zacho Alexandersen – Regional Business Manager, Di Wu Munk – Brand Manager, Simone Risgaard


2 Denby Way Hellaby Industrial Estate Rotherham S66 8HR Tel: 01709 730700 Email:, Contact: Allison Myers, Licensing Manager LICENSING SOURCE BOOK EUROPE 2017


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Licensor Listing (of contributors)

ITV Studios Global Entertainment

Lisle Licensing

Tel: 0207 157 3000 Email: Website: Contact: Steve Green - EVP, Director Kids Division, Trudi Hayward - SVP, Head of Global Merchandise, Maggy Harris - VP, Head of UK sales & Retail and Global Publishing, Christina Lima Global Head of Franchise

Tel: +441937586237 Email: Website: Contact: Francesca Lisle & Gayle Goldsmith

Upper Ground London SE1 9LT

JCB Consumer Products Lakeside Works, Rocester, Staffs, ST14 5JP

Tel: 01889 593499 Email: Website: Contact: Sam Johnson


Rudloe Court, Rudloe, Corsham, Wiltshire SN13 0PG Tel: Office - 01225 819030/ Jane 07802 218798/ Julie- 07826 538532 Email:, Website: Contact: Jane Evans, Julie Michell



4100 Park Approach, Thorpe Park, Leeds, LS158GB

Magic Light Pictures 21 Goodge Street, London, W1T 2PJ

Tel: +44 (0) 20 7631 1800 Email: Website: Contact: Daryl Shute - Brand Director


Vanwall Business Park Vanwall Road Maidenhead SL6 4UB Tel no: 01628 500000 Email: Web: Contact: Jennifer Bennett

Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 393

Licensor Listing (of contributors)

MGL Licensing

Pink Key Consulting

Tel: +44 (0) 208 392 3010 Email: Website: Contact: Adam Meiklejohn, Raul Turpin, Eric Cambronne

Tel: 01279 505455, 07859 362323 Email:, Contact: Richard Pink, Nancy Jones

Unit 7 Tideway Yard, 125 Mortlake High Street, London, SW14 8SN

Natural History Museum Cromwell Road, London SW7 5BD

Tel: 0207 942 5652 Email: Website: Contact: Maxine Lister - Senior Licensing Manager

Penguin Random House Penguin Random House 7th Floor, 80 Strand, London, WC2R 0RL

Tel: 020 7010 3000 Email: Website: Contact: Jennifer Greenway - Category Manager Soft Lines, Anna Metcalf Category Manager Hardlines

54 Salters, Bishops Stortford Hertfordshire CM23 4NX


3rd Floor Building 10, Chiswick Business Park, 566 Chiswick High Road, London W4 5XS Tel: 0207 381 7000 Email: Website: Contact: Mathieu Galante, Harris McQueen, Jessica Nioncel

Rebellion Developments Riverside House, Osney Mead, Oxford, OX2 0ES

Tel: +44 (0)1865 792201 Email: Contact: Damian Treece - Licensing Brand Manager, Ben Smith - Head of Books & Comics Publishing, Bob Power - Brand Manager



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 394

Licensor Listing (of contributors)

Rugby Football Union Rugby House Twickenham Stadium 200 Whitton Road Twickenham TW2 7BA

Tel: + 44 20 8831 6685 Email: Web: Contact: Jane Barron

Riki Group

Petrogradskaya emb.34 A, St. Petersburg, Russia, 197101 Tel: +7 812 777-77-88 Email: Website: Contact: Diana Yurinova - VP International development and distribution

Rockpool Licensing 49A Uxbridge Road, Shepherd’s Bush, London, W12 8LA

Tel: +447799 064288 Email:, Contact: Vickie O’Malley, Nicola Thompson



Sanrio Global

3-4 The Grain Stores, 70 Weston Street, London SE1 3QH Tel: 0207 407 6201 Email:, Website:, Contact: Sabrina Segalov, Jade Kellman - Licensing Managers

Santoro Licensing Rotunda Point, 11 Hartfield Crescent, London SW19 3RL

Tel: +44 (0)20 8781 1104 Email: Website: Contact: Jo Campbell

Science Muesum Group Exhibition Road, London SW7 2DD

Tel: +44 (0)20 7942 4479 Email: Website: Contact: Zuzi Wojciechowska

Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 395

Licensor Listing (of contributors)

SEGA Europe

27 Great West Road, Brentford, TW8 9BW Tel: 020 8995 3399 Email:,, Website: Contact: Jason Rice - Director of Licensing EMEA, Toby Rayfield - Senior Licensing Manager, Kay Ferneyhough Retail & Trade Marketing Manager

Smiley Company Suite LM13.0.G The Leathermarket, 11/13 Weston Street, LONDON SE1 3ER

Tel: 020 7378 8231 Email:, Website: Contact: Franklin Loufrani – President, Nicolas Loufrani – CEO, Tim Roter – Deputy MD

Sony Pictures Entertainment

10202 W. Washington Blvd, Culver City, CA 90232 USA Tel: 310-244-4000 Email: Website: Contact: Jamie Stevens, Stacey Kerr, Ray Delarosa, Dawn Rosenquist

Studio 100 / m4e Altlaufstr. 42, Hoehenkirchen, Siegertsbrunn, Germany

Tel:+49 8102 994530 Email: Website: Contact: Peter Kleinschmidt, Esra Sahin


5161 Lankershim Boulevard, Suite 120 North Hollywood, CA 91601 Tel: +44(0)7766 403222 (SG) or +1 647 3890 180 (AK) Email:, Contact: Andrew Kerr - CEO, Stephen Gould - Head of Territory UK & EMEA

Those Licensing People The Studio Grimston Grange The Grimston Estate Nr Tadcaster LS24 9BX

Tel: + 44 (0)845 901 1657 Email:,,, Website: Contact: Russell Dever, Alasdair Dewar, Leah Dever, Sarah Anne Cam



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 396

Licensor Listing (of contributors)

Tottenham Hotspur FC

Walker Books

Tel: +44 (0)208 365 5117 Email: Website: Contact: Gary Jacobson - Brand Licensing Manager

Tel: 0207 793 0909 Email: Website: Contact: Julia Posen

Lilywhite House, 782 High Road, London N17 0BX


Fiskislod 31, 101 Reykjavik, Iceland Tel: + 354 519 6999 Email: Website: Contact: Helga Arnadottir - CEO

87 Vauxhall Walk, Lambeth, London SE11 5HJ

Warner Bros.

98 Theobald’s Road, London, WC1X 8WB Tel: 0207 984 5000 Email: Website: Contact: Shane Sweeney

WWE Universal Brand Development

1 Central St. Giles, St. Giles High Street, London WC2H 8NU Tel: +44 (0)20 36186552 Email: UniversalBrandDevelopmentCommunic Website: Contact: Naome Jones, Team Assistant Consumer Products UK and Ireland



5 Jubilee Place, London, SW3 3TD Tel: + 44 (0) 20 7349 1740 Email:,,, Website: Contact: Warwick Brenner, EMEA, Carl Lawrence, UK & Eire, Joan Carrera

Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 397

Property Listing (of contributors)


100MPH Tales - CHF 205 Live - WWE 2000 AD - Rebellion AB Inbev - Brangenuity Action Man - Art + Science International / Hasbro Adventure Time - Cartoon Network Aimee Stewart - MGL Alaskan Bush People - Discovery Alice Scott - Heather Flynn Alvinnn & The Chipmunks!!! - Lisle The Amazing World Of Gumball Cartoon Network American Gods - Fremantle Animal Jam - Rockpool Angry Birds - Bulldog Licensing Animal Planet - Discovery Animate It! - Aardman Arsenal Football Club - Arsenal Football Club Arthur & the Minimoys - Studio 100


Baby Alive - Hasbro Ball Boy - Beano Bananaman - Beano Bang on the Door - DRi Banqueting House - Historic Royal

Palaces Barbie - Mattel Barbie The Movie - Sony Bash Street Kids - Beano Batman - DC - Warner Bros Battlezone - Rebellion Baywatch (Classic) - Fremantle BBC Earth - BBC Worldwide Beano - Beano Studios Beat Bugs - INK The Beatles - Caroline Mickler The world of Beatrix Potter™: Peter Rabbit™ - Penguin Becks - Brangenuity / AB InBev The BFG - DRi Ben 10 - Cartoon Network Ben & Holly’s Little Kingdom Entertainment One Benji - CPLG Beryl the Peril - Beano Beyblade Burst - INK Billy Whizz - Beano Bing - Acamar Films Bitz & Bob - Fremantle Blockbusters - Fremantle Blue Peter - BBC Worldwide BMW - Brangenuity Bob The Builder - Mattel Boofle - DRi Born to Shop - H&H LICENSING SOURCE BOOK EUROPE 2017


Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 398

Property Listing (of contributors) Boss Baby - NBC

Charlie & Lola - BBC Worldwide

Bottersnikes & Gumbles - Lisle

Charlie and the Chocolate Factory -

Bouffants & Broken Hearts by


Boy and the Dinosaur - Those

Chef & Sue - Start Licensing

Licensing People

Chelsea FC - Chelsea Football Club

Boys comics: Victor, Hotspur, Rover,

Cherokee - CPLG

Adventure, Starblazer, Warlord -

Chester and Rex - CHF


Chewits - Start Licensing

Boys vs Girls - Those Licensing

Chupa Chups - CPLG


Clarence - Cartoon Network

Brambly Hedge - Rockpool

Clueless - CPLG

Breakaway - SCMG Enterprises

Cocotama - Sutikki

Breakdown Plastic - Art + Science

Colin Thompson - MGL


Company Of Heroes - Sega Europe

Britain’s Got Talent - Fremantle

Corona - Brangenuity / AB InBev

Britvic Soft Drinks- Start Licensing

Count Duckula - Fremantle

The Broons And Oor Wullie

The Country Diary of an Edwardian

Budweiser - Brangenuity / AB InBev

Lady - Copyrights Group

Bullseye - Bulldog Licensing

Courage The Cowardly Dog -


Cartoon Network Cow & Chicken - Cartoon Network

Cake Boss - Discovery

Creature Comforts - Aardman

Captain Scarlet - ITV

Crimestoppers - JELC

Captain Underpants - NBC

Crystal Palace Football Club - CPLG

Care Bears - Bulldog

Cuddles & Dimples - Beano

CBS Properties - CPLG

Curious George - NBC

Celessence - Art + Science

Cut The Rope - Those Licensing



Chameleons - Riki Group Charley's War - Rebellion



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 399

Property Listing (of contributors)


The Daily Mirror - Lisle Daisy & Ollie - CHF The Dandy - Beano Danger Mouse (2015) - Fremantle Danger Mouse (Classic) - Fremantle The Deep - CPLG Deadliest Catch - Discovery Dennis - Beano Studios Dennis & Gnasher Unleashed - Beano Studios Desperate Dan - Beano Despicable Me - Universal Dexters Laboratory - Cartoon Network DFL - Studio 100 Dinky Toys - Art + Science Dinosaur Roar - Bulldog Dinotrux - Universal Dirty Dancing - CPLG Discovery Adventures - Discovery Discovery Channel - Discovery DMAX - Discovery Consumer Products Doctor Who - BBC Worldwide Dominic Davison - MGL Dr Seuss’ The Grinch - Universal Dragons - Universal Dragon Ball Z - Those Licensing People

Dream Street - Platinum Films Dreamworks - Bulldog Licensing Drone Force - Alpha Animation Duke of Delhi - Those Licensing People


Early Man - Aardman Ella the Elephant - Fremantle Elmer - Penguin Enchantimals - Mattel The English Cream Tea Co - Pink Key England Rugby - Rugby Football Union / CPLG Enid Blyton - Bulldog Licensing Eurosport - Discovery Everyday California - CPLG Explosion, the Museum of Naval


Family Fortunes - Fremantle Fantastic Beasts and Where to Fast ‘n Loud - Discovery Find Them - Warner Bros. Fast and Furious - Universal Father Christmas - Copyrights Group Felix the Cat - CPLG Fifty Shades of Grey - Caroline Mickler Fireball XL5 - ITV Fireman Sam - Mattel LICENSING SOURCE BOOK EUROPE 2017


Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 400

Property Listing (of contributors) Fisher Price - Mattel

Global Merchandising Services,

Fizzy Moon - H&H

Celebrity Brands... A Perfect Circle,

Flash – DC - Warner Bros

Alice Cooper, Anthrax, Austin

Flip Flop Shops - CPLG

Mahone, Backstreet Boys, Blossoms,

Florence Broadhurst - Art + Science

Bullet For My Valentine, Bush,


Cabbage, Capcom, Courteeners, Dio,

Flower Fairies - Penguin

Dolly Parton, Down, Elton John,

Science Museum

emoji®, Five Finger Death Punch,

National Railway Museum

George Ezra, Ghost, Ghost Town,

Flying Scotsman - Science Museum

Godsmack, Harry Styles, HIM,

Little Flying Scotsman - Science

Hollywood Vampires, IFL, Science,


Iron Maiden, James Arthur, James

Football Manager - SEGA Europe

Bay, James Morrison, Jimi Hendrix,

Fruit Shoot - Start Licensing

Jimmy Page, Joe Wicks (The Body

Fun With Spot - Penguin

Coach), John Newman, Judas Priest,

Fungus The Bogeyman - Copyrights

Kings of Leon, L2M, Lamb of God,


Lana Del Rey, Lemmy, Lionel Ritchie,

Furby - Hasbro

Little Mix, Mariah Carey, Marilyn


Manson, Mastodon, Ministry, MÖtley CrÜe, MotÖrhead, Niall Horan, Olly

Gardeners World - BBC Worldwide

Murs, One Direction, Peter Andre,

Garfield - Bulldog Licensing

Peter Gabriel, R5, Rival Sons, Rob

Gas Monkey Garage - Brangenuity

Zombie, Roger Waters, Rush,

The Gerry Anderson portfolio - ITV

Scorpions, Shane Filan, Sixx.AM,

Studios GE

Slayer, Status Quo, Thomas Rhett,

Ghost Rockers - Studio 100

Trailer Park Boys - Global

Ghostbusters: 35th Anniversary -

Merchandising Services


Gnasher - Beano

Glimmies - Lisle

Go Jetters - BBC Worldwide



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 401

Property Listing (of contributors) Gold Rush - Discovery

Wizarding World - Warner Bros

Good Food - BBC Worldwide

Hasbro Gaming - Hasbro

Good Luck Trolls - INK

Hatchimals - CPLG

Gudetama - Sanrio

Hawaiian Tropis - Brangenuity

Goose Island - AB InBev

Hello Kitty - Sanrio

Gorjuss - Santoro

Hello Sanrio - Sanrio

Grand Designs - Fremantle

Help for Heroes - JELC

Grease - CPLG

Herogliffix - CHF

Green Lantern – DC - Warner Bros

Hey Duggee - BBC Worldwide

Greenwich Polo Club - Copyrights

The Highway Rat - Magic Light



Grossery Gang - Bulldog Licensing

Hillsborough Castle - Historic Royal

The Gruffalo - Magic Light Pictures

Palaces Enterprises

The Gruffalo’s Child - Magic Light

Hinchcliffe & Barber - JELC


Hoegaarden - Brangenuity / AB

Guess How Much I Love You - Walker



Horatio – Genius for Hire - CHF


Horrid Henry - Caroline Mickler Hot Wheels - Mattel

Halo Jones - Halo Jones

Hotel Transylvania 3 - Sony

Ham n’ Eggs - CHF

Hotel Transylvania: The TV Series -

Hampton Court Palace - Historic


Royal Palaces Enterprises

How to Train Your Dragon - NBC

Hamsta - Happy Ink


The Happy News - DRi Hanazuki - Hasbro

I Am Weasel - Cartoon Network

Happo’s - Cartoon Network

IFL Science - IFL Science

Happy Jackson - Heather Flynn

I Like Birds - JELC

The Happy News - DRi

In The Night Garden - DHX / CPLG

Harry Potter and J.K. Rowling's

Infinity Nado - Alpha Animation LICENSING SOURCE BOOK EUROPE 2017


Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 402

Property Listing (of contributors) It’s A WildLife - Bulldog Licensing

Kidscast - Those Licensing People

Ivy the Terrible - Beano

Kikoriki.DejaVu - Riki Group


King Kong of Skull Island - Lisle Kori Kumi - Santoro

Jackie - Beano Studios

Korky the Cat - Beano

James and the Giant Peach - DRi

Kurama - Sutikki

Jamie Raven - Caroline Mickler


Jane Asher - Pink Key JCB - JCB

Ladybird Books Vintage Collection -

JCKSCRWN - Those Licensing



The Last Unicorn - ITV Studios GE

The Jim Henson Company -

Laura Thompson - MGL


Lazy Town - Cartoon Network

Jinty - Rebellion

Leffe - Brangenuity / AB InBev

Joe 90 - ITV

Leo Messi - Lisle

John Hinde Archive - H&H

LIFE - Bulldog Licensing

Johnny Bravo - Cartoon Network

Life Is Strange - CPLG

Judge Dredd - Rebellion

Lily & Val - MGL

Jumanji - Sony

Lionsgate - CPLG

Jurassic World - Universal

Little Monsters - Those Licensing

Justice League – DC - Warner Bros



Littlest Pet Shop - Hasbro London Taxi - Bulldog Brands

Kate & Mim-Mim - Fremantle

Looney Tunes - Warner Bros

Vintage Kellogg’s - Pink Key

Loose Leashes - JELC

The Kennel Club - 4Kids

Lords, the Home of Cricket -

Kensington Palace - Historic Royal

Caroline Mickler

Palaces Enterprises

Love Therapy - CPLG

Kew Palace - Historic Royal Palaces Enterprises



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 403

Property Listing (of contributors)


Magic Marlon - CHF Maisy - Walker Books Masha and the Bear - INK / Lisle Mass Effect - Bulldog Match Attax - Bulldog Matilda - DRi Matt Hatter Chronicles - Platinum Films Maya the Bee - Studio 100 Max Adventures - 4Kids Me To You - Carte Blanche Group Mean Girls - CPLG Mega Man - DHX Men’s Health Magazine - Golden Goose Mentos - CPLG Mia and me - Studio 100 Michelangelo - CPLG Microscopic Milton - Those Licensing People Miffy - DRi Mind The Gap - Transport For London Minions - NBC Minnie the Minx - Beano Mirabelle - Santoro Miraculous - Bulldog Licensing Misty - Rebellion

Miximals - Alpha Animation Mojicons - INK Monkey - Bulldog Licensing Monopoly - Hasbro Money In The Bank - WWE Moomin - Caroline Mickler Moon and Me - Sutikki Morph - Aardman Animations Mother & Baby Magazine - Golden Goose Mr Men Little Miss - Sanrio Mr Potato Head - Hasbro MTV - Brangenuity My Cat - JELC My Dinky Bear - Carte Blanche Group My First JCB - JCB My Little Pony - Hasbro


The National Gallery - JELC National Railway Museum - Science Museum Natural History Museum - Natural History Museum NFL Players Association Brangenuity Nicky Romero - Lisle Nils Holgresson - Studio 100



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 404

Property Listing (of contributors) Nitro Circus - Lisle

Pip Ahoy! - CHF

Noddy - Universal

Pitch Perfect - NBC

Now! That’s What I Call Music - CPLG

PJ Masks - Entertainment One


Planet Cook - Platinum Films


Plasticine - Art + Science Play D’oh - Hasbro

Oasis - Golden Goose

Playskool Baby - Hasbro

Oddbods - ITV Studios GE

Pokemon - Pokemon

Off The Leash - Clive Juster and

Poldark - ITV Studios GE


Popcorn The Bear - Those Licensing

On The Prowl - Clive Juster &



Poppi Loves - Santoro

Only Fools & Horses - BBC Worldwide

Power Puff Girls - Cartoon Network

The Original Smiley Brand - Smiley Co.

Princess Emmy - Studio 100


Pringles - Pink Key

Pain in the Sass - H&H

Question Club - Riki Group

Paddington Bear - Copyrights Group Pan Am - Pink Key Parental Advisory - CPLG Peanuts - DHX


Rainbow - Fremantle

The Persuaders - ITV Studios GE

Rainbow Magic - CPLG

Peter Rabbit - Sony

Rainbow Ruby - CPLG

Peter Rabbit™: Animated Series -



Rick & Monty - Cartoon Network

Peter Rabbit™ the Movie - Bulldog

Ricky the Dinosaur - Riki Group

Peppa Pig - Entertainment One

Roald Dahl - DRi

Mr Pickles - Cartoon Network

Robozuna - ITV Studios GE

Pink Panther - CPLG

Rodger the Dodger - Beano

PINY - ITV Studios GE

Rogue Trooper - Rebellion



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 405

Property Listing (of contributors) Rollie and Friends - Those Licensing

Shopkins - Bulldog Licensing


Silentnight - JELC

Room On The Broom - Magic Light

Sing - NBC


Sky Rover - Alpha Animation

Roy of the Rovers - Rebellion

Slaine - Rebellion

Royal Rumble - WWE


Rubik’s - Smiley Company

SmackDown Live - WWE

Ruckley - Rugby Football Union

SmileyWorld - Smiley Co.


Sniper Elite - Rebellion The Snowman - Penguin

The Saint - ITV Studios GE

The Snowman and The Snowdog -

Samurai Jack - Cartoon Network


Say Yes To The Dress - Discovery7

Soccer Suckers - Art and Science

School of Roars - Lisle

Sonic the Hedgehog - SEGA

Science Museum - Science Museum

Sony. Classic films from The Sony

Scooby-Doo - Warner Bros

Vault: Groundhog Day, Stripes,

Screachers - Alpha Animation

Superbad, Pineapple Express, MIB

The Secret Life of Pets - NBC

franchise, Charlie’s Angels, A League

SEGA - SEGA Europe

Of Their Own, Karate Kid, Starship

SEGA Retro Collection - SEGA

Troopers, The Fifth Element, Taxi


Driver, Easy Rider and more. - Sony

Sesame Street - CPLG

Southpark - Brangenuity

Shaun the Sheep - Aardman

Space 1999 - ITV Studios GE

Shark Week - Discovery

Space Invaders - CPLG

Sharon Turner - MGL

Spirit Riding Free U-Vault - Universal

Shepperton Design Studios - Golden

Sports Merchandise and Licensing


Show - Chelsea FC

Sherlock - BBC Worldwide

St. Pancras International - Golden

Shinzi Katoh - Copyrights Group


Shoot! - Lisle

Star Trek - CPLG



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 406

Property Listing (of contributors) Stella Artois - Brangenuity /AB InBev

Timmy Time - Aardman

Steven Universe - Cartoon Network

Tina & Tony - Riki Group

Stick Man - Magic Light Pictures

Tiny Tatty Teddy - Carte Blanche Group

Stingray - ITV Studios GE

Tip the Mouse - Studio 100

Strange Brigade - Rebellion

Tiswas - ITV Studios GE

Strawberry Shortcake - DHX

TLC - Discovery

Stretch Armstrong - Hasbro

Tom and Jerry - Warner Bros

Strictly Come Dancing - BBC

Tommy the little dragon - Riki Group


Tonka - Hasbro

Strontium Dog - Rebellion

Tony Hawk - CPLG

Studio Pets by Myrna - Lisle

Top Gear - BBC Worldwide

Stylophone - Art + Science

Total Bellas - WWE

Subbuteo - Hasbro

Total Divas - WWE

SummeSlam - WWE

Total War - SEGA

Supercar - ITV Studios GE

Totenham Hotspur FC - Totenham

Super Wings - Rockpool / Alpha

Hotspur FC


Tough Mudder - Rockpool

Supergirl – DC - Warner Bros

Tour de France - CPLG

Superhero Friends – DC - Warner Bros

Tower Of London - Historic Royal

Superhero Girls – Dc - Warner Bros

Palaces Enterprises

Superman – Dc - Warner Bros

Towser - Clive Juster & Associates

Survivor Series - WWE

Toyland Detective - Universal


Tractor Ted - Rockpool

Team England - Rugby Football Union

The Treasury of British Comics

Teletubbies - DHX / CPLG

(Fleetway Comics Archive) - Rebellion

Tetley - CPLG

Trolls - Universal

Tetris - Lisle

Tulipop - Tulipop

The Three Bears - Beano

Twickenham Stadium - Rugby Football

Thomas And Friends - Mattel


Thunderbirds - ITV Studios

Twirlywoos - DHX / CPLG

Transformers - Hasbro

Thunderbirds Are Go - ITV Studios



Listings autumn 2017 ver 2016.qxp_Layout 1 25/09/2017 08:36 Page 407

Property Listing (of contributors)


UFO - ITV Studios GE U-Vault - NBC Ugly Dolls - CPLG Uncle Grandpa - Cartoon Network Underground Brand - Transport For London Underground Map - Transport For London


Valentina - MGL Verity Rose - H&H Victor & Maria - Clive Juster & Associates Victoria - ITV Studios GE Village People - ITV Studios GE Vintage Ladybird - Penguin Voltron Legendary Defender - Universal


Wallace & Gromit - Aardman Watership Down - ITV Studios GE Wave Racers - Alpha Animation We Bare Bears - Cartoon Network We're Going On A Bear Hunt - Walker Books Weebles - Hasbro Welch’s - Brangenuity Wheeler Dealers - Discovery Where’s Wally - NBC

The Wild Adventures of Blinky Bill Studio 100 Wildlife Photographer of the Year Natural History Museum Willow - Santoro Winston Steinburger and Sir Wissper - Studio 100 Worldeez - Those Licensing People Women’s Health Magazine - Golden Goose Wonder Woman – DC - Warner Bros The World of David Walliams - CPLG Working Girls - MGL World Rugby Museum - Rugby Football Union WrestleMania - WWE WWE - WWE


The X Factor - Fremantle


Yale University - CPLG Yo Kai Watch - Bulldog Licensing


ZAFARI - INK Zak Storm - Bulldog Zog - Magic Light Pictures Zou - Those Licensing People Zuma The Dog - Those Licensing People



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Licensing Source Book Europe Autumn 17  
Licensing Source Book Europe Autumn 17