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Retailer Focus
In harmony at Harrods Harrods is elevating its customer experience and ensuring ease of shopping with the newly re-branded Kitchen & Household department. PH found out what is creating the buzz at Britain’s most famous luxury department store.
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arrods has been undergoing the largest redevelopment in the store’s history over the last few years, “with major emphasis on refurbishing to create luxurious rooms with a seamless customer journey throughout the whole store,” confirms Joanne Norton, buyer for Home. She elaborates: “The new Kitchen & Household department compliments this ethos beautifully; by relocating to the third floor it has brought together home and furniture on one level.” 2020 will see the remaining department moves, completing the remodelling of Harrods’ Home & Furniture offering. Hence, as well as delighting regular customers, Kitchen & Household is encouraging new shoppers who are making purchases for other areas of their home on the third floor. There are no longer separate rooms for Cookshop and Small Domestic Appliances, meaning greater synergies and the ability for staff to
sell across categories, and these areas are flanked by tableware and serveware. Along with the whole of the third floor, Kitchen & Household has been created with an Inset: The lifestyle approach upmarket residential look and to merchandising is epitomised by the Mauviel feel. “The opening up of the copper cookware display. windows across the floor has enabled natural light to flood across the department, Inset: Harrods. Below left: A feature table creating a warm, welcoming and showing an enticing enjoyable shopping space,” Joanne collection of bakeware and complete with an reflects. She continues: “Walkways have accessories, artisan loaf and exclusive Williams Sonoma cookie been realigned to guide the customer on mixes, situated near to the a journey throughout the floor, while knives cabinets. (Photos: Helena Howard). lighting has been cleverly used to showcase the offering.” Moreover, the redesign brings an “elevation of the product category” in its approach to visual merchandising. The majority of boxed stock has been taken off the shopfloor, bolstering the homely,
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