As a result of this, the popular networking event is also making a welcome return after the show on the 13 June.
Testament to the resilience of the industry, you’ll see in the preview and throughout this issue, that there is an abundance of new products ready to launch at Exclusively. Much of the new product development reacts to the current climate, by providing energy saving solutions, and quality that lasts, to provide real value ranges for consumers.
We’re nearing the halfway point of the year, and if we look back to the end of 2022, the outlook was bleak. The war in Ukraine, the cost-of-living crisis, and the post-pandemic landscape combined were painting a very uncertain picture both for consumers, and businesses alike.
As we head into June, however, the tides appear to be – albeit very slowly – beginning to turn. GfK’s Consumer Confidence Index showed that levels rose for the fourth consecutive month in May, to minus 27, representing the highest level since Russia’s invasion of Ukraine. Levels had hit a low of minus 45 in January, so confidence is steadily returning.
More specifically, in our industry, the upcoming Exclusively Housewares show (1314 June, 2023, at the Business Design Centre in Islington) sold out in terms of exhibitor space sooner than ever before. In our preview, beginning on page 36, Will Jones, chair of the show and ceo of organiser, BHETA, told us that 2023 feels like the first year that people are truly back to normal post-pandemic, and confidence among suppliers and brands is also increasing.
Early visitor expectations are also positive, with strong pre-registration numbers, hotel bookings and retailer voucher take-up.
On the subject of new launches and excellence, entries are now open for the Excellence in Housewares Awards 2023. Comprising the much-loved product and retail awards, we are ready to receive your submissions, conduct the rigorous judging processes, and crown the very best in our industry. Which I’m pretty sure will be a daunting task for our judges. Head to the website –www.excellenceinhousewaresawards.co.ukand get your entries in now. As always, submissions are unlimited and free of charge.
The buoyant picture extends outside of the UK, too, and into Europe and the rest of the world, as you’ll see in the international round table on page 22. Most markets are proving resilient to the macro pressures, while certain suppliers are excelling, despite the odds.
Elsewhere in the issue, we chat to housewares indies and gia awards judge, Wolfgang Gruschwitz, about the art of visual merchandising and how to create showstopping displays.
With just a few weeks to go until the industry gathers for Exclusively, the Progressive Housewares team is hugely looking forward to meeting with you all. See you at the show.
aim of revolutionising tasks in the home and making the everyday more efficient. Their first product was a simple glass chopping board but soon they were creating many other innovative houseware products. Today, you’ll find their game-changing designs in every area of the home, including the kitchen, bathroom and utility room. This year, along with their amazing team, they are proud to be celebrating 20 years of innovation. For more information contact info@josephjoseph.com
Max Publishing Ltd, United House North Road, London N7 9DP
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ISSN 2515-7493
The Katana Saya range is an outstanding collection of Japanese kitchen knives that are both visually stunning and highly functional. The exquisite craftsmanship of these knives is evident in the elegant, layered Damascus pattern on the blade, complemented by the luxurious wood handles that provide both comfort and hard-wearing durability.
The blades in both the Olivewood and Pakkawood collections are expertly crafted from Japanese VG-10 stainless steel, which is one of the finest steels used in Japanese culinary products. This premium steel
offers supreme toughness and excellent edge retention, reaching a Rockwell hardness rating of up to 63HRC.
Katana Saya Pakkawood knives feature sleek, deep black wood handles that strike a balance between opulence and hard-wearing durability, while the Katana Saya Olivewood collection offers a more natural look elegantly balanced against the pattern of the steel.
With a total of 15 different kitchen knives in the collections, there is a knife to meet every requirement, making these versatile ranges ideal for any kitchen.
Established in 1945 in the heart of UK’s Steel City, Sheffield, Grunwerg is an award-winning manufacturer and supplier of premium homeware and kitchenware, dedicated to constant innovation and product development. We will be showcasing a selection of our best-selling brands at Exclusively Housewares 2023 on stand EH136.
Dexam’s product manager, Helen Boardman, completed the Walk the Wight challenge in support of Ronald McDonald House Charities last month.
The team of friends raised 150% of their original target for the charity, which had supported a close friend for 18 months while their child was receiving treatment at St George’s Hospital.
Helen joined 7,800 other walkers to complete the 26.5 mile walk from the east to the west coast of the Isle of Wight.
The Ronald McDonald House Charities have 14 locations based near the most specialist children’s hospitals around the UK. They house families who have children being cared for or undergoing treatment in these hospitals.
The Dexam Trust sponsors and supports many charities and funds but when a member of staff or member of the ‘Dexam family’ takes on a challenge, the trust always endeavours to support and Helen’s achievements justified a very well-earned donation. The Dexam Trust also supports many local West Sussex organisations such as Stone Pillow, Challengers Bumblebee Conservation Trust, UK Harvest and many more.
The Ilkley store has announced it will close certain departments in order to survive as a business.
The traditional ironmongers and hardware store which began trading before World War II began, has made an announcement on its Facebook page, which said: “We have made the extremely difficult decision to close our housewares, kitchenware and bathroom departments by the end of May.
“We have not taken this decision lightly but feel this is the best option to ensure our future presence in Ilkley.
“We would like to thank our loyal customers and wonderful staff for all your help and support over the past 75 years. We look forward to continuing to welcome you to Yorkshire’s famous hardware store for many years to come.”
The Oscars of the housewares industry – the Excellence in Housewares Awards 2023 – are now open for product and retail entries.
As always, entry to the awards is free of charge and there is no limit on submissions. All product entries are via the online entry portal on The Excellence in Housewares Awards websitewww.excellenceinhousewaresawards.co.uk.
Product entries must be new products which have been launched at retail between June 2022 and June 2023.
Each product category will be judged in two parts by our panel of experts, meaning retail judges are able to take part easily from all parts of the UK. Judges will be invited to judge between one and six categories online, allowing them to inspect entries in depth and at their convenience, based on their own specialisms.
There will then be an in-person judging panel where entries will be discussed and winners decided for The Innovation Award, the Eco Award, and the Icon Award.
Retailers can enter themselves into any of the retail categories via the website. Alternatively entries for the Excellence in Retail Display, Initiative and Training, can be sent directly to Katie Roberts-Mason, editor of Progressive Housewares magazine, at Katierm@max-publishing.co.uk. Suppliers are also invited to nominate retailers for Excellence in Housewares Awards via the website.
Product, retail and supplier awards finalists will be featured in the July/August issue of Progressive Housewares magazine. Winners will be revealed at The Excellence in Housewares Awards night on Wednesday 4 October at The Royal Lancaster London.
Rob Willis, director at Max Publishing, which owns and organisers the event, said: “We’re thrilled to be hosting the industry’s favourite night of the year again in 2023. As always, products and retailers will be put through their paces by our team of experts, resulting in the recognition and celebration of the very best in the housewares sector, during an evening which is loved by everyone who attends.”
Tickets and tables for the big night can be booked online at MaxTickets.net, or you can do this via a human being by contacting our ticket office, Createvents, on 0118 334 0085 / clare@createvents.co.uk
The category and event sponsors of the Excellence in Housewares Awards 2023 currently include: Ambiente, BHETA, Bira, Burton McCall, Clean & Tidy Home Show, The Cookware Company, DKB Household, Exclusively Shows, Exposé Travel, Gastroback, The Inspired Home Show, Joseph Joseph, Kitchencraft, Lakeland, Le Creuset, Meyer, OXO, Peugeot, Products of Change, SMEG, Spring Fair & Autumn Fair, Sustainability in Licensing Conference 2023, Tower Housewares, Ultimate Products.
For sponsorship enquiries please contact Rob Willis on robw@maxpublishing.co.uk or John Barry on johnb@max-publishing.co.uk
Outdoor products and housewares specialist, Whitby & Co, has expanded its lifestyle offer with the exclusive launch of Akinod in the UK and Ireland.
Established in France just over three years ago to replace single use plastic cutlery, Akinod’s USP is designled compact cutlery sets which are magnetic and fit together to make them perfect for on-the-go. The cutlery is made from food grade stainless steel with a range of handle colours, designs and finishes crafted from solid wood or polymer resin.
Whitby & Co managing director, Phil Ellwood, commented: “Akinod is the perfect fit to our growing offer of lifestyle products and has the same design-led and sustainable aesthetics as many of our longer established brands like Klean Kanteen and Opinel.
“The Akinod team are really keen to see the brand expand in our market place and we are delighted to be working with them on this expansion. For such a quality product, the starting retail price point of £24.95 makes this an extremely good value proposition for retail.
Akinod owner, Stéphane Lebeau, added: “We are so delighted to have the Whitby & Co team on board to help us launch the brand in the UK and Ireland. They are just the perfect match for us.”
The range includes straight and foldable sets, with a choice of handle designs. The UK range also includes a 1.4l dual compartment polypropylene bento box set, featuring an acacia lid and its own insulated tote bag.
The 316 year-old retailer has reopened the third floor of its shop on Piccadilly as a ‘creative hub’ focused on food and drink.
The Telegraph reported that the floor, which used to house the menswear department, but was closed during the pandemic, has been recently revamped.
Tom Athron, chief executive at Fortnum & Mason, commented: “The whole strategy around Fortnum has been, for a while now, to become more relevant to more people more often.
“It’s less about a sort of gross exclusivity of the mystique of formidableness but much more about being warm and welcoming and inclusive and all of those things.”
The renovated third floor will host cooking demonstrations by international and in-house chefs, as well as a gin distillery. The revamp will also include a hamper personalisation service and a cookshop which will sell kitchenware, cook books and ingredients such as oils, spices and seasonings.
Tom continued: “Not only did Covid give us the sort of time and space to really think about what we might want to do with the space, but it’s allowed us to think about what direction we want to take Fortnums in more broadly.”
Haus has been appointed as the exclusive UK importer and distributor for De Buyer, Lion Sabatier and Trebonn.
The three brands will be showcased at Exclusively on 13 and 14 June at The Business Design Centre on stand EH229, where visitors will be able to experience a selection of products from the brands.
Effective from 1 July, 2023, Haus will begin operations as the UK distributor for De Buyer and Lion Sabatier, further bolstering is reputation as a trusted supplier of professional grade kitchen tools and knives. Trebonn will be slightly earlier, initiating order taking at Exclusively.
Paul Shelley, managing director at Haus, commented: “We are extremely proud to be appointed as the exclusive UK importer and distributor of De Buyer, Lion Sabatier and Trebonn. These brands represent excellence in the industry and are already highly regarded by foodies and home cooks. We are excited to introduce their exceptional products to our customers, who share our passion for culinary excellence.”
The international sourcing platform, Source Home & Gift, which takes place from 3-6 September at NEC Birmingham, will triple its size, uniting almost 450 global manufacturers.
A successful inaugural show in February welcomed over 5,000 attendees from leading retailers including Argos, Sainsbury’s, John Lewis, Dunelm, Fortnum & Mason, Lakeland, Wilko, Aldi and many more, keen to source responsibly.
The show offered a global showcase for responsible manufacturing, and exhibitors from over 20 countries, including Egypt, Pakistan, Ghana, Nepal, Singapore, Europe, the US and dedicated country pavilions organised by Export Promotion Council for Handicrafts (EPCH), and the Handloom Export Promotion Council (HEPC), converged at the NEC.
Suzanne Ellingham, director of sourcing at Source Home & Gift, commented: “Source Home & Gift brings together the best responsible manufacturers at a time when the European buying community are looking to buy better and build direct relationships with new manufacturers and suppliers. As the only international sourcing show of its kind in the UK, we set out to create a platform that offers global manufacturers with sustainable production methods, the opportunity to meet with key retailers, brands and contractors who care about how great products are made. This show does just that.
“We launched with 150 manufacturers in February, and I’m delighted that in September we will welcome over 450 manufacturers, showcasing over 15,000 products from exhibitors who have never shown before in Europe. There is huge demand from UK businesses to find new suppliers and manufacturers to responsibly source from. Source Home & Gift meets that need, and already attracts a wide variety of UK retailers and brands who want to source from good businesses.”
The show features eight sectors, including homewares, toys, stationery and greetings, gifts, furniture, textiles, technology and services, and packaging. Source Home & Gift is co-located with Autumn Fair, bringing the entre retail supply chain under one roof.
Carl Branigan has joined the Solingen-based knife manufacturer to move the company closer to customers in the UK and Ireland.
Carl is an experienced commercial professional and has held positions with Instant Brands EMEA, De’Longhi Group and Magimix UK over the last 10 years. His appointment will allow Wüsthof to introduce individually tailored direct sales structures, a strategy that has proven successful in Germany, North America and Canada.
To enable its growth, Wüsthof is expanding its sales team at key points, introducing in-house sales managers to deal directly with retailers. Carl will lead the distribution market in the UK and Ireland.
Wüsthof’s UK market has, for several years, been managed by a distributor, but now the family owned company has responded to post-Brexit challenges and the ever evolving macro dynamics, and established its own direct UK sales and distribution subsidiary.
Carl and his team will supply retailers directly from Wüsthof’s newly built UK warehouse, maintaining quick and reliable delivery to customers, helping to further increase brand awareness and secure market share in the UK.
Carl commented: “Having already spoken with and visited numerous retail partners, I can see that Wüsthof products are highly desirable in the UK. We are already well represented in UK retail – well-known national retailers, many specialist independent retailers and a broad range of suppliers into the professional sector already stock Wüsthof knives.
“However, there is a lot more we can do and should be doing for our customers and the end user. We will bring exciting new knife collections and innovation to the market and offer customers their Wüsthof moment: both in stores and online.”
The Wüsthof UK website is also now available – another milestone in building and amplifying brand awareness and educating customers.
The third quarter saw sales of £423 million, up 6% for the retailer, or 10% with adjusted winter sale dates. The timing of the winter sale benefitted the sales growth rate in Q2 by 4ppts, and negatively impacted the underlying growth rate in Q3 by the same amount.
Dunelm said the winter sale resonated particularly well with consumers, and it also saw a good
RKW has completed the purchase of the porcelain and earthenware brand, creating up to 100 new jobs in Staffordshire.
The Staffordshire-based company recently acquired Wade from administrators BDO after it went into administration in December 2022. The company was founded in 1810 by Colonel Sir George Wade in Burslem, Stoke-on-Trent.
RKW is the trading division of family-owned Sutton Venture Group (SVG). Chairman Rob Sutton, commented: “I am delighted to welcome Wade to RKW’s stable of top consumer brands. Wade is over 200 years old and steeped in heritage. It is recognised in both the UK and America for its high quality ceramic products. There was strong competition during the sale process, particularly from the US and I am delighted that we have been able to acquire Wade and keep it in Stoke-on-Trent, the home where it was founded.
“RKW has a talented team with a proven track record of brand building and Wade complements our existing portfolio of houseware brands. The brand is perfectly aligned to strengthen our ambitious international growth plans. The acquisition will create up to 100 new jobs at our head office in Fenton and Staffordshire-based distribution centre.”
Philip Jordan, business restructuring associate director at BDO, added: “Whilst it’s sad to see the demise of companies like Wade, achieving a deal which will rescue the historical brand and create jobs across Staffordshire is great news. There was a lot of interest in Wade and after careful consideration, it was decided that the merits of SVG’s offer provided the best outcome for the interests of Wade’s creditors.”
response to its newly introduced designs this spring.
Online sales rose slightly to 36% of total sales in Q3, up 1% year-onyear. Gross margin during the period was in line with expectations, 30 bps lower than 2022, including a tailwind of 50bps from the timing of the winter sale.
The retailer said that while the outlook for input costs and retail
pricing remains dynamic, its tight grip on margin enables it to remain focussed on offering value for money.
Looking ahead, Dunelm said that while the consumer outlook remains unpredictable, it is focused on strengthening its customer offer to provide choice and value for every space, style and budget. As such, expectations for FY23 remain unchanged.
Nick Wilkinson, ceo, commented: “We are seeing strong momentum in the business as customers continue to appreciate the quality and value across the Dunelm range, despite a challenging trading backdrop. This was apparent through our successful winter sale and the positive launch of our new ranges for spring and summer as customers look forward to longer days and outdoor living.”
Following a successful return to Frankfurt in 2023, organisers of Ambiente have announced plans to ‘do even better’ in 2024.
Julia Uherek, vp of consumer goods fairs, said of this year’s show: “Wow – the comeback was sensational and overwhelming. The high degree of internationality and the terrific satisfaction ratings exceeded all expectations. Frankfurt is the one-stop shop for the global consumer goods sector.”
Philipp Ferger, vp, added: “With the three leading fairs together, we have managed to create unique synergy effects worldwide. Our market research proves this. Now it’s time for fine-tuning, there is potential for optimisation that we want to exploit.
“We are pleased about the enormous rebooking rate at all three trade fairs – basically we are already overbooked. We are in contact with the companies to offer suitable space. As fair organisers, we want to offer our exhibitors the best possible placement and at the same time, the greatest possible variety for our visitors.”
For 2024, the focus is on growth, particularly for Ambiente Dining and Working. Phillip explained: “We are in talks with many exhibitors who did not exhibit in 2023. For example, we are currently discussing placement options with Facklemann, Kuhn Rikon and Zwiesel. The new layout in the western part offers short distances and optimal structures for buyers.”
Product groups in Hall 9.2 will be renamed Clean Home & Storage Solutions and in Hall 9.3 Top Deals and Collections.
In Hall 9, there will be a clear focus on the segments – Front of House, and Out of House.
For 2024, the meta themes will be design & lifestyle, new work, sustainability, digitalisation and future retail. The topics are reflected in the supporting programme including lectures and trend shows. The themes will also be present online throughout the year with online events taking place.
The theme of sustainability will continue to run through all halls. The Ethical Style programme of all three fairs identifies exhibitors with ecologically produced and socially responsible products. Companies can once again apply for the programme and be assessed by a jury. There will also be ethical style spots again – curated presentations showing innovative products which combine design and sustainability.
GreenPan, the specialist for healthy PFAS-free ceramic non-stick cookware, has joined forces with UK housewares distributor, Burton McCall, to reach the independent trade channel, including cookshops and garden centres in the UK.
Burton McCall commenced outreach on 1 June 2023, and will initially be responsible for the distribution of GreenPan’s four leading product ranges in the UK –Premiere, Barcelona Pro, Copenhagen and Cambridge.
Neil McIntosh, UK country manager commented: “We are pleased to partner with Burton McCall for distribution of the independent channels, who have an impressive portfolio of premium homeware brands and are known in the industry as a best in class distributor. We have an ambitious UK growth target for the next couple of years and with Burton McCall’s expertise they will help broaden our distribution and the accessibility and visibility of GreenPan products to consumers.”
GreenPan is part of The Cookware Company, a global housewares business operating in Europe, the US, and Asia-Pacific, with a portfolio of healthy, PFAS-free ceramic, non-stick kitchenware. Globally, the company sells around one such product every 0.9 seconds.
Neil continued: “With new EU regulations expected in 2025, we need to make the conversation around the dangers of PFAS products as clear as possible and we’re delighted Burton McCall will be joining us to raise awareness of this important topic.”
Michelle Dickinson, managing director of Burton McCall, added: “We are thrilled to be adding GreenPan to the Burton McCall portfolio, the fit is perfect. We're extremely excited to see how we further assist the development of the brand in the UK.”
To ensure a smooth transition, the Cookware Company will be in touch with existing independent customers notifying them of next steps and the Burton McCall sales team managers will then begin contacting customers over the coming weeks. The Cookware Company sales team will continue to manage all other trade channel partners.
The show length will be reduced to three days next year, instead of the usual four, while the layout will also be changed.
Having considered feedback from two industry-wide surveys and four special committees made up of both exhibitors and retailers, the IHA board of directors has decided the show will now open on Sunday 17 March, and close on Tuesday 19 March, 2024. The majority indicated in the surveys that three full days is sufficient with business being more concentrated over that timeframe.
Derek Miller, president and ceo of IHA, commented: “Making the move from four days to three full days will not only make the show more productive and dynamic, but will also reduce costs for both the exhibitor and retail audiences, something frequently cited throughout discussions.”
Changes to the show layout include:
The Wired + Well Expo will move to the North Hall, co-locating with the Clean + Contain Expo. Housing all three of the primary expos, including Dine + Decor, together in the North and South Halls is hoped to bring the industry’s core categories together into a central location that is quicker and easier to navigate.
The North Hall will be divided into two with Wired + Well on the right and Clean + Contain continuing on the left.
The Discover Design Expo will be disbursed with current exhibitors being placed within their relevant categories.
Travel Gear + Luggage will move into the South Hall to give the area room to develop and grow.
The International Sourcing Expo will return to the Lower North Hall, a location previously occupied by the sector in 2019. While the overall size of the show will not decrease, with the relocation plans, the show will no longer occupy the Lakeside Centre.
Derek concluded: “As the 2023 show built upon the previous year’s success with large increases in the number of exhibitors and retail attendees, there is no doubt that the trajectory for the show is extremely positive. The changes being made will be a further propellent to create a trade show that is more productive, highly efficient and tremendously successful for the entire industry.”
The industry charity is kicking off a year of fundraising for its 180th birthday.
Ceo Bryan Clover estimates that the charity has helped over 5,100 people during the last seven years alone, with an average of over £1 million in unclaimed benefits identified each year.
He said: “The way we have helped people during the last few years hasn’t really changed – vulnerable people who find themselves in difficulty and often don’t know where to turn. What has changed is the increase in the number of people needing help and also the number of businesses who have welcomed us into their premises to talk openly about how we can help. It isn’t just about money but also advice.”
On the charity’s 180th birthday, Bryan made this plea:
“The Rainy Day Trust is 180 years old. That’s 180 years of ‘being there’. 180 years of providing a huge range of help to people who are finding life too tough to deal with on their own. We say that our help is a leg up, not a hand out.
“We want this year to be the biggest on record, helping as many people as possible, outstripping even the last couple of years, which have been incredibly busy. We are seeking your business’s support so that we can keep going.
“Since early 2020 and the lockdowns from Covid-19 we have made a loss every year, and 2022 was no exception where we spent over £72,000 more helping people that we brought in. We had prudently built reserves and those are now dwindling fast.
“As part of our 180th anniversary activity I will be hiking 6 x 30-mile half ultras against the clock and we are looking for corporate sponsors either for an individual 30 miler, or for the whole lot. We will be talking about our sponsors throughout the training period and in the hikes themselves, getting your brand out there. And just to make it a bit more interesting, I’m going to be doing it overnight.
The remaining dates are:
10 Jun – 3 Castle walk – Windsor to Winchester
24 Jun – Cotswold Ultra Challenge
6th hike date tbc
“Alternatively, you or your business can make a straight donation of any size to our fundraising page. Everything raised will be used to combat the cost-of-living crisis that is having such a huge impact on people who are facing some seriously tough times.”
Crafted from certified 90% post-consumer recycled 18/8 stainless steel, the new Rise Collection from Klean Kanteen elevates the look, feel and function of reusable drinkware and is a go-to for adventures indoors and out.
Distributed in the UK and Ireland by Whitby & Co (UK) Ltd
Email: sales@whitbyandco.co.uk Scan
Tel: +44 (0)1539 721032
This year’s Exclusively show (13-14 June) at the Business Design Centre, Islington, is relaunching its traditional evening drinks reception on 13 June from 17.30-20.00.
A live acoustic band, Live Lounge Band, will be performing with guest singer, Daisy Kate from 17.30, providing a party atmosphere, enhanced by lighting and projected graphics. A cocktail bar will be staffed by specialist cocktail mixers, and will also offer beers and wines, and a choice of food will be available to include meat, cheese and fish stations.
Already sold out in terms of exhibitor space, registrations from UK and international multiple and independent buyers is also very strong.
Exclusively chair and BHETA coo, Will Jones, commented: “We have obviously had to be very cautious about the social and networking side of Exclusively in recent years, but there is an enormous resurgence in confidence in the industry this year and a real appetite for face-to-face dialogue, so the time is right to restore the Tuesday evening reception to greater prominence. All attendees – exhibitors, buyers and media visitors – are very welcome to come along.
“The leading showcase for new products and future trends, Exclusively is the perfect chance for UK and international tableware, kitchenware, gift and small domestic electricals buyers and media to see the best products from the leading brands all in one place – and to network with their peers in the industry.”
Iconic food storage brand, Tupperware has joined BHETA.
For over 75 years, Tupperware has been designing cutting-edge home and kitchen solutions to help save time, money, space, food and energy that are both functional and environmentally responsible.
Passed down through generations, the company’s products are trusted companions in the kitchens and homes of millions around the world. From revolutionising microwave cooking that helps timestarved families get healthy meals on the table faster, to growing vegetables in space with NASA, everything Tupperware does is driven by the desire to help save time, money, space, food, and energy for people around the world.
The brand boasts over 8,500 functional design and utility patents for solution-oriented kitchen and home products.
“You cannot get more revered as a brand than Tupperware, the originator of so much of food storage today,” commented Seema Grantham, BHETA’s sector manager for housewares. “I’m delighted that the company is joining BHETA.”realise opportunities and find a collective approach to current challenges.”
Expert in cleaning, laundry, storage, bathroom and pet categories – and one of the fastest growing premium brands in the UK homecare market – Minky Homecare has joined BHETA.
Minky ironing boards are in over 70% of UK homes and the brand holds both the Royal Warrant, granted as a supplier of premium quality products to the Royal Household, and the Princes Warrant, awarded for product excellence and a commitment to the environment.
The brand has a strong reputation with major retailers across the UK, Europe and US with a selection of Minky-branded laundry, cleaning and homeware products, as well as supplying many retailers’ own label.
“I am so pleased to welcome yet another iconic housewares brand,” said BHETA’s sector manager for housewares, Seema Grantham. “Minky has pedigree and worldwide distribution. The team will be a real asset to the association.”
Leading UK glass manufacturer, Dartington Crystal is adding some further shine to BHETA.
Dartington Glass, as it was known until the 1980s, was born in 1967 as one of Dartington Hall Trust’s social enterprises in North Devon. The vision was built on a clean and simple design style, handmade using age-old techniques of Scandinavian roots. It is the only remaining factory scale producer in the country.
Today, Dartington is also an award winning visitor attraction in Devon. It supplies retail stores throughout the UK and export markets, as well as providing businesses and luxury brands with bespoke and exclusive products.
Seema Grantham, BHETA’s sector manager for housewares, said: “Dartington is an historic brand with iconic status. It is ever expanding its beautiful range and I’m delighted that the company is joining BHETA.”
Minky team will be a real asset
In this month’s column, BIRA's ceo, Andrew Goodacre, talks about Labour’s five-point plan and how it is set to ‘revive’ the high street.
Labour leader Sir Keir Starmer and shadow chancellor Rachel Reeves, launched their five-point plan in which they have pledged to ‘get our high streets thriving again’. With this new plan now in hand, I wanted to share some of my thoughts on this.
The main five points actions are:
● Cut business rates for small businesses, paid for by raising taxes on online companies such as Amazon; Labour has said it wants to scrap business rates altogether in the long-term.
● Introduce a £700m voucher scheme allowing small businesses to make energy efficiency measures, for example installing double glazing or buying electric vehicles.
● Tackle late payments to small businesses, by forcing big businesses to publish information on payment practices in their annual reports.
● Give local councils powers to take over empty shops and reopen them without consent from property owners.
● Introduce town centre patrols as part of its pledge to recruit 13,000 more neighbourhood police and PCSO officers. In general, it is hard to argue with any of these measures. Business rates remain the number one issue for high street retailers and we welcome the commitment to wholesale reform in the longer term. Instead of cutting rates for smaller retailers, I would like to see them removed altogether and this would cost about £1.5 billion, 5% of the total rates income.
Following rates as a business burden is the cost of energy. It is right that there is financial support available to enable the smaller retailer to take appropriate measures. Many have already started doing this to reduce energy consumption, but as well as grants, we need to ensure landlords will also allow the work to be done and share the responsibility.
The plan to deal with empty shops is already an existing commitment by the current government, so this is not new. BIRA has been heavily involved with developing this policy, but I feel it will only be used as a last resort by the authorities.
I question how many buildings will be brought back into use, but it remains an option. Empty shops are not good for any high street.
Creating a safe and secure high street is important, so we support the proposal to bring in specific patrols.
Anti-social behaviour and retail crime are blights on the high streets. Not only do these issues make shoppers feel unsafe, but it damages the businesses, and we have seen an alarming increase in the abuse of retail staff. I would like to see more direction being given to the police and crime commissioners and ensure that business crime and safe high streets are included in their plans.
We applaud the Labour party for bringing forward these ideas – they are steps in the right direction. But we need so much more if high streets are to thrive. Planning could be easier. We need to see local authorities instructed to work with businesses when developing local plans. We want to see accessibility to towns improved with public transport and a different approach to the provision of parking.
We have been talking to Labour to discuss our thoughts and ideas. There is a commitment to the high street, but actions will always speak louder than words.
(British Independent Retailers' Association)
The British Independent Retailers Association has reviewed figures from the BRC-Nielsen Shop Price Index and says it is hopeful costs have now peaked.
The report shows that shop price inflation decreased to 8.8% in the first week of April, dropping from 8.9% in March. However this has exceeded the three-month average of 8.7%.
Non-food inflation decelerated in April to 5.5%, down from 5.9% in March, which is below the three-month average of 5.6%. Inflation remains elevated in this category.
Andrew Goodacre, ceo of BIRA, commented:“It was good to see shop price inflation and nonfood inflation decelerate and hopefully this will continue for the remainder of the year. However, seeing food inflation rise again is a real concern.
“The cost of food is rising faster than ever and not only does this dampen consumer confidence, but it also means there is less money for the more discretionary consumer expenditure. We are promised lower food prices in the next few months and I would like to be reassured that there is no profiteering in the various supply chains.
“The fact inflation in non-food areas is decreasing does not automatically mean that consumer spending will increase. Retailers are having to accept lower margins (through sales promotions) to generate income but this is not sustainable for many. We really need the government to start focusing on a growth agenda to bring the economy to life.”
Above: Non-food inflation decelerated in April to 5.5%.
Left: BIRA says consumers are buying less, causing considerable pressure on the high street.
The British Independent Retailers Association has said the report has shown that sales growth is ‘well behind inflation’ and that consumers are buying less. The BRC-KPMG Retail Sales Monitor for April 2023 showed that total sales increased by 5.1%, compared to a decline of 0.3% last year. Non-food sales increased 1.2% on a total basis, and 0.8% on a like-for-like basis over the three months to April.
Food sales increased 9.8% on a total basis and 10% on a like-for-like basis over the three months to April. This is above the 12-month total average growth of 6.3%.
BIRA ceo, Andrew Goodacre, said: “It is always good to see retail sales increases, but in reality these figures show that sales growth is well behind inflation and so volumes are down. In simple terms, consumers are buying less and this is adding to the considerable pressure already being felt by smaller shops on the high street.
“All the forecasts are indicating that inflation will fall this year, almost irrespective of the Government’s actions, and so we would not want to see the Bank of England increase the interest rates again as this will further dampen consumer demand. We need a focus on growth in the economy if businesses are to survive the current challenging environment.
“One positive sign from the figures was another loss of market share for online retailing, a further indication that consumers still prefer shops and vibrant high streets. Shops and high streets are needed for communities and local economies, and that is why we are asking the government to provide the support and policies that allow these places to grow.”
Finally the sun has come out and it’s so good to see it. It felt like it may never come. April felt like it was about six months long. We managed to limp over the line though and May has started off well. It’s wonderful what pay day and some sunshine can do to sales.
The start of this year has been a bit slow. With all of the difficulties of running a business at the moment, I have struggled to be excited about it for the first time ever. So I’ve taken my foot off the gas a bit. I’ve been coasting along - still restocking and sourcing new product, but it’s felt like hard work. Sales have actually been okay, except for April, but shoppers are worried and constantly questioning prices and it gives you the jitters.
However the sun is helping. I’ve also had quite a lot of extra time off with bank holidays and school strikes, so it’s given me a bit of extra space to come back reenergised. Well, as reenergised as you can be when the kids never seem to be at school. It has not made me easy to get hold of though, so to those that have tried, my apologies.
So here we are nearly half way through the year. I need to get myself in gear and
get planning and ordering for the run up to … shhhhh... Christmas.
Exclusively Housewares is the next event on the horizon and that is always a fun two days and so handy for us being just down the road. I see there are quite a few new names on the exhibitors list, so we’re excited to see what will be on offer. We are also hoping that we will start to see prices stabilising. The increases have just been so huge and never ending. Every order we receive seems to need a price change every time we get it. It feels a bit soul destroying and is also a really admin heavy time drain.
We are still on the hunt for new exciting stock. We have such a large amount of core stock that sometimes it feels like the shop gets a bit ‘samey’ and with our main customer base being locals in both stores, we have got to inject newness and excitement. We also need to cash in on our tourist trade, especially in Primrose Hill, so we have started work on a few own-brand textiles to complement our existing bestselling Primrose Hill mug. We are excited to see what they turn out like.
I will also soon be recruiting staff yet again as my PREP supervisor Emily is relocating. Staffing still seems to be extremely hard as lots of people on the street are looking, so I have dread for that. Also with moving house it’s all quite challenging on the time scale front as it could be in a month, or it
could be six months. I’m not that comfy with the unknown, I like a clear plan. So I’m having to push the panic down and carry on as we are until I am told otherwise.
All my best laid plans, however, are about to get scuppered as we have just got a puppy at home. The kids’ begging has finally worn me down and they are now the perfect age (10 and 12 can you believe?). So we are biting the bullet. It will be like regressing 10 years with the kids and I think my final shreds of efficiency will disappear, but it won’t be for too long. And my partner is taking the summer off work so I’m hoping that he will do doggy day care while I get some work done. But being the mum we all know it’s really going to be my job. See you all at Exclusively.
“As a brand that was established in 1957, we offer the customer a traditional product –portable baking ovens. However, it doesn’t mean that there are no innovations. Nowadays we offer several types of portable baking ovens. Demand for our products is growing as the energy consumption is very low.
Compared with electric ovens, Remoska’s consumption is four times lower. Earlier this year, we opened a new factory for cookware in Czech Republic and hope to present our cookware ranges to UK customers soon.
“Luckily, the export activities of Remoska are growing and you can find us all over the UK. There were several challenges connected to Brexit, however
we were able to overcome them. Last year, thanks to our participation at Exclusively, we started a partnership with a new distributor for the UK, and you can now find us in Lakeland, Fenwick and Currys.
“The proportion of domestic and international business is around 60:40. We are working to expand our business activities as much as possible.
We hope that thanks to our growing portfolio of products, we can catch the attention of new customers. We are also focusing on OEM productions for different brands and customers.
“Unfortunately, we won’t exhibit at Exclusively this year. For the past two years, we have participated thanks to the financial support of the EU. This year, we have submitted a new project for 2024.”
“The good thing is that we have started to do some export, but want to expand this area, and I was in London earlier this year and can see a big potential for some of the products that we sell.
“Covid gave us a big increase in turnover, as customers could not travel and go out to eat, so they had to stay home and make food at home and could use some of the saved money on new kitchen products.
“After Covid, sales went down a bit, and we thought that with the war in Europe, we would face some issues, but customers need to eat and cook, so now the air fryer business and BBQ is big and we sell a lot of Laguiole by haws, and are starting to sell to more and more customers. Germany, Sweden and Norway are our biggest markets. Holland and Switzerland are now joining and we are looking to expand more into new areas.
“We have seen an increase of export since Covid. We export around 10-15% so it’s an area where we want to grow a lot.”
As the housewares industry readies to convene in London for Exclusively Housewares on the 13 and 14 June, Progressive Housewares gathers suppliers from around the world to find
Valentin: “The situation is stable in Spain, although what is changing a lot is purchasing habits. There is a significant decline in the share of sales of hypermarket chains and shopping centres. Consumers tend to shop in local stores.
“In the local supermarket sector, household products have disappeared with the exception of In & Out operations. In my opinion, the Mercadona event is ‘forcing’ the rest of the chains to compete on the basis of food products and private label products, disregarding the bazaarware (Chinese managed stores of cheap items) product.
“Finally, the sector that is growing exponentially in household products is multi-price. The number of stores, their size, proximity
and opening hours make them an attractive offer for the consumer. This type of store has improved its product assortment and image considerably in the last five years. In Spain, the presence of large chains of this type of products (Dealz, Tedi, Pepco, etc.) is not common, but they are gradually becoming established.”
Ian: “At Exclusively we've got an updated kids category, which is a big part every year. Every 18 months we produce a new category or refresh an existing category and in 2023 it’s our kids refresh. We've got a lot of new products and every licence you can think of. We’ve got probably the strongest portfolio in the kids category we've had ever. Our young adult category is continuing to grow. We do a nice home category for Disney, which includes ceramics and bakery lines. So there's a lot to see.”
“Our territory is healthy. We are seeing a renewed interest in serveware. Our business is gift table top and our top sellers are large serving bowls for pasta and dipping dishes. Italian cuisine continues to grow in popularity.
“Our domestic vs international sales are split 50/50 and we are seeing growth in export business and are focusing our growth in the export channels.
“However we will be attending US markets this year and we will feature new gift housewares focusing on gift boxed appetisers serveware for small meals and predining amuse bouche serveware.”
Inset: Rosanna Bowles, president, Rosanna.
Below: Rosanna is seeing a renewed interest in serveware.
“What we produce is storage-to-go products and we deliver high quality, so our products last forever. We produce everything in the Netherlands, so that's different to a lot of competitors. And that's why we are a bit more in the mid and the mid-premium range.
“We want to bring value and value to us means that we work on long lasting relationships. We bring a lot of innovation each year and that's why we perform better than the markets.
“We are still growing in top line, and what we have seen in the market the last few years is that with a lot of companies, the top line was growing a bit, so the total turnover increased, but that was mainly driven by price increases, not quantity.
“Luckily, we are in a better space. We are still seeing good growth in points of sale in turnover and quantities. And we believe that's due to the fact we add value and have a value proposition instead of a value for money proposition.
“We are a Dutch brand with a big market here and Germany and Belgium. We do exports all over the world and the UK is special for us because we have plans in the UK. Now, for our business, the Netherlands is doing 20%, European is then 70%, and the rest of the world is 10%.
“We have a booth at Exclusively to give a glimpse of our plans. We will have a focus on our sports line. And we will be showing our UK friends how we can help them. It's about having an offer in retail which is more colourful, design-led, premium and sustainable.”
Smeg’s House of Coffee – houseofcoffee.smeg.com/uk - takes the confusion out of coffee. The new dedicated website guides consumers through what can at first seem a daunting array of machines and determines the best one for them. Progressive Housewares grabs a coffee with Smeg’s head of marketing, John Davies and senior national account manager, Donna Cox, to find out more.
The coffee landscape has shifted over the course of the last three years, from being something enjoyed in coffee shops and cafes, to something which consumers want to be able to replicate at home. During the pandemic, Smeg saw a huge increase in the demand for its coffee machines, and that is continuing.
Head of marketing, John Davies, tells us: “Whilst some consumers have reverted back to regular use of coffee shops,
lifestyles have undoubtedly changed through home and hybrid working and the demand for good quality coffee machines at home continues to grow.”
The House of Coffee initiative has two sides. First is the coffee section, which determines how a consumer likes to enjoy their coffee, how they want to prepare their coffee, what it means to them, the type of coffee they like, etc. The product section of the house of coffee allows the consumer to focus in on the functions of the machines, also benefiting from the dimensions to decide what machine will best suit their needs.
Left: The new trio meet the needs of all consumer tastes when it comes to how they brew their coffee at home.
The ECF02 is a complete redesign of the existing ECF01 machine. Donna tells us: “The biggest point for us is that this will be made in our factory in Italy. This means lead times will be reduced compared to China, and we’re in control our own in terms of what we produce and how we do it.”
Senior national account manager, Donna Cox, explains: “For us, it’s a consumer driven website to help make a decision about their own coffee journey. It’s a nontransactional website, which is perfect for our retailers, because we will use it as a resource rather than a buying mechanism.
“The consumer will visit House of Coffee, pick their machine and look to stocking retailers to select the machine that has best suited their needs. This is part of the long-term plan of how we will work with and support retailers with this House of Coffee platform."
As well as choosing the right machine, the website will host a range of enriched content including recipes, Spotify playlists, blogs and more to portray the coffee lifestyle and immerse consumers in the
The ECF02 has had ‘a bit of facelift’ from the 01 version, and features more options in terms of programmes as well as improvements to the milk frother wand.
brand. There are three new product launches which will help consumers to create that café experience at home - EGF03, ECF02, and BCC13. The three options cover all bases for how consumers like to prepare their coffee.
Donna concludes: “With fully automatic machine to full manual machine we can cater for all coffee levels and experiences. Additionally we have complimentary products like the coffee grinder and milk frother to complete the range.”
John furthers: “You can often draw coffee parallels with fine foods and wines and selecting the appropriate Smeg machine may be a matter of the styles of coffee you like, with or without milk, with a varying level of preparation time.”
The EGF03 is a combination of a coffee grinder, espresso machine and milk frother, all-in-one. The machine itself is a dual thermoblock boiler, meaning it has one side for an espresso and the other side for your milk or water preparation.
The EGF03 also allows you to customise how much coffee you want for a single and double dose. There’s also a manometro gauge to allow you to check whether the coffee is being extracted at the correct extraction pressure.
“The milk frother does water, micro foam and dense foam. You need different aeration for different milks,” Donna explains.
Right: Smeg, coffee and Italy go together hand in hand.
The BCC13 is a fully automated bean to cup machine. Donna says: “Placing beans into the hopper and choosing your milk is the level of autonomy you have. The machine even has a selfcleaning function.
"This machine sits in our contemporary range and we will be bringing out an emerald green kettle and toaster to match.”
Left: The BCC13 is part of the contemporary range and will be joined later in the year by an emerald green toaster and kettle.
Key to capturing the attention of shoppers and drawing them into stores, window displays are one of the most important tools in retailers’ marketing toolbox. PH chats to expert merchandiser, and gia judge, Wolfgang Gruschwitz, as well as some key housewares retailers, to find out the recipe for success.
One of the key advantages bricks and mortar retail still has over online outlets, is the opportunity to express itself creatively through visual merchandising, and moreover, window displays. Offering the ability to draw passers by in, shop windows hold great power when done well.
As the longest standing judge on the gia expert juror panel, Wolfgang Gruschwitz has been a judge for the awards since 2003. With a strong background and expertise in retail architecture and design, Wolfgang leads his own company, Gruschwitz, with offices in Munich and Moscow.
When discussing the factors which make a stand-out window display, Wolfgang tell us: “It's very simple, it’s focusing on surprising people and being simple enough to be able to understand very quickly what is going on. And if you want to have awareness in the windows, you have to make surprisingly different things out of your goods.”
This element of a store needs to change regularly, says Wolfgang: “You have to change a little bit more often so as not to bore people. If you have a high frequency, you have to make it a little bit more movable, changeable.”
Independent and national retailers have two chances to be rewarded... The Excellence In Housewares Awards - via the Excellence In Retail Display categories (independent, or multiple/department store), plus the gia Top Window Award 2023 competition. Both entries will be taken from the online submissions at www.excellenceinhousewaresawards.co.uk with the gia winner to receive a trip to the Inspired Home Show in Chicago. Deadline 5 July 2023.
Potters’ visual merchandiser, Ali Hobbs, likes to create a magical theme. She comments: “I like windows to tell a story. We have 15 windows and I like to pick a theme, and tell the story throughout all of them. And I try and engage the little ones as much as the adults.
“I did Wrendale for Christmas and my inspiration was a Christmas biscuit tin and it was so simple. It was just animals in the window. I used that the whole way through and I replicated Wrendale products in each window. The products were low down so the kids could see them. But then once you stood back and looked up, I replicated what was on the tin or the mug or card. The kids had something to see, because I remember as a kid being so bored while my parents shopped.”
Customers are often drawn into Potters by the window displays. Ali says: “The amount of people that say ‘I've driven past your windows and said to myself, I must stop’ is lovely. Unless you actually have a purpose to go to Hockley, you'll drive through it. So people on the roundabout sit there and say, ‘Oh, look at that shop. I never knew that was there’. Even though we've been here 113 years. It's about attracting people from outside in.”
There’s an annual plan for Potters’ windows: “I have a year planner, so obviously I know my Christmas window is always going to go in the end of October, beginning of November. And then I work through a calendar throughout the year. If I know La Creuset is going to have a campaign coming up, I plot it down on my planner. So we know and then I change them in between just to keep it rolling.”
Inset: Hargreaves of Buxton uses window displays to show its modern product offering.
Artistic displays also work well: “Bring a kind of art, for example, you have 1,000 pans and you make a heart out of it, or a car or something like that, so you make something out of the items you sell, but in a different topic. You can make a lamp out of bottles or pans or cups, which is a little bit creative. But then don't put any other things there. It's an art window. If you write some words it should not be much. It already shows what you want to say.”
And the final tip is humour:
Key seasonal events are important to tap into, including Christmas, Mother’s and Father’s Day, etc. But Wolfgang warns: “Don't keep it too long after that. You don't want to see Christmas decoration in January.”
Key to creating themes outside of seasonal events, is understanding the current climate. Wolfgang furthers: “You have to make something to show the customer that you understand them, that you have a feeling for their fears and concerns. And if there are regional issues, you have to deal with these things. You have to understand what people think and what is their gossip. And if you focus on this you show people that you are aware, you respect them and their opinions.” Ensuring that displays are all in keeping with the theme is important too: “Do the elements fit together? Like let's say, a beer can with a television, chips and French fries and the cooker for this is a theme which fits. If you then put flowers or a coffee cup on this, it is not strengthening the theme.”
Inset: Window displays are planned throughout the year to tap into key events.
“For me, it needs to be a little bit funny. You have to have a smile when you pass by. If you write 'Your kitchen. A time to escape and create'. Mm. Okay. Nice, but nothing really special. If you say ‘this pan gives you a
Inset: Tapping into the trend for air fryers, this window from Elys offers an impactful and educational experience.
Rochelle Janman, visual merchandising manager, Elys, has a formula for success: “A great window display is achieved by offering escapism, excitement, and education. Whether that be to highlight a public holiday or new product launch. A display’s success isn’t just about the drive-in sales of the products highlighted. Has it made the customers stop and look and encouraged a reaction to what they see?
“We aim to keep producing great window displays by conveying window schemes in a theatrical and tongue-in-cheek manner which ‘speaks’ to our community of customers.”
A point of difference is also key: “We spend a lot of time researching the different trends in the market. It’s important for us to stay on trend as well as creating our own unique spin on how we convey what’s in high demand. We do our best to create concepts unique to Elys. Offering something visual they won’t see anywhere else.”
smile on your face every day’. That could be good with a smiley or something. But if you say, ‘pans help you find a lover’. Okay, that's something different, this pan fits to your kitchen. So you have to make it emotional.”
Hargreaves of Buxton uses its windows to show its modern and relevant offering in an attention grabbing way. Martin Coles-Evans, owner, explains: “We pride ourselves on being topical and themed for our windows, whether it's to commemorate something historic like our much loved and commented upon Coronation window which drove massive sales and increased our footfall; to local events, like our Buxton Wells dressings Festivals or our recent Town Twinning window; to something culinary based like Pancake Day. Being authentic to our customer's needs and awareness is integral to a well landed display.
“As a long established store with over 150 years of history, it's important to show what we currently offer. Our window allows us to shout proudly about the fantastic products we offer and how even in a small town like ours, you can find exceptional quality from international brands you might not expect to see.”
Windows at Hargreaves are a team effort. Martin expands: “Having such a legendary window dresser as my mother, Teresa, who dressed the windows for over 50 years, it's in the blood, but everyone in the team enjoys meeting the creative challenge that our windows offer. We are very lucky with our newest staff member, Alysha, who's got a very good eye for colour and arrangement and brings her keen ability to present our ranges with a new and directional flair.”
Harrods aims to stop passers by in their tracks. Buyer, Margaret Osei-Bonsu, tells us: “I would propose something innovative and tapping into an idea or concept that would best engage with your consumer. You want the display to physically interrupt the customer’s journey, for them to ultimately stop, stare and admire.
“Window displays are simply a memorable way a visual souvenir for customers to take with them. To capture their experience and visit to the store. With our store in particular, it’s usually a planned visit or a special trip. The window display is the first introduction to the products we sell.
Regular refreshes are important too. “This is changed on a monthly basis, so that our international, local or frequent customers will always see something different, exciting and new.
“We have an amazing visual merchandising team, that takes inspiration from all sorts of places. Our last campaign for example was inspired by the wonderful Georgian houses Harrods is surrounded by in Knightsbridge.”
Ta Yang Group, a listed Hong Kong company, is a leading manufacturer of silicone products and supplies renowned companies such as Apple, BMW, Starbucks, Le Creuset and Samsung. Leveraging its expertise and experience in manufacturing, the group launched the EKAU brand approximately two years ago. EKAU's current availability in Hong Kong and the UK showcases the brand's early success in capturing the interest of consumers.
Amy Wang, executive vice president of Ta Yang Group and co-founder of EKAU brand, emphasised that EKAU aims to bring customers a colourful life and happy experience through products and services, and at the same time jointly establish a value concept of a better life. In order to achieve this goal, EKAU will continue to promote product design and quality, strengthen interaction and communication with customers, and at the same time pay
attention to environmental protection and sustainable development, and build a beautiful lifestyle together with all sectors of society.
Howard Parker sales director for WTS 2020, the UK holding company for EKAU, furthers: “All our palettes are Nordic themed. So we've got bright yellows, we've got deep blues, we've got ivories, greens and olives. The product is a lot more modern as opposed to the traditional
EKAU is poised to enter the broader market with its essential range, encompassing cookware, bakeware, and tools and utensils. Howard explains:
“We do what's known as signature lines. We don't do huge numbers of anything, we just focus on specific lines and promote specific products through European style packages. The stoneware in the EKAU range is commended
for its high quality while the colouration reflects current trends.”
A second-time exhibitor at Exclusively, EKAU aims to increase its exposure in the UK market and expand its reach. The show will also serve as a platform to launch two new product lines. The Flex range combines bakeware and silicone, offering the strength of traditional bakeware with the flexibility of silicone. This innovative combination reduces damage to baked goods by approximately 30%. EKAU plans to launch five lines under the Flex range, including a loaf pan, a square cake pans, a Bundt pan, and a cookie pan. Another new addition to the EKAU line-up is the Crisper range. Howard tells us: “Designed to be energy-saving, the Crisper range utilises silicone and leverages the company's expertise in coatings. As a result, this range speeds up cooking and enhances overall cooking performance. Positive market responses from retailers have paved the way for the official launch of these products at the Exclusively exhibition.”
Energy-saving features are a common thread throughout the EKAU range. Howard highlights: “All EKAU products are designed with energy efficiency in mind. For example, unlike conventional pans, where the conductor is separate and prone to movement and inefficiency over time, EKAU's pans integrate the conductor into the overall structure.
This design ensures that the pans reach optimal cooking temperatures quickly and effectively.
To keep the product offerings fresh, EKAU plans to update its ranges annually, with the possibility of biannual updates. Once the essentials range is firmly established, the company will be launching a new silicone range, leveraging its expertise in this field. EKAU has confidence in the success of its silicone products, drawing from its experience working with esteemed brands and the knowledge of the capabilities of their factories. EKAU's long-term growth plans are ambitious.
A respected kitchenware brand with a reputation for reliability, performance and longevity, Stellar will be showcasing a contemporary new look at Exclusively. Richard Sharp, head of marketing at parent company Horwood Homewares, tells Progressive Housewares how Stellar’s refreshed brand identity, expanded product range and engaging social media content are meeting the needs of today’s passionate home chef.
Trusted kitchen brand Stellar is well known in the housewares world for its premium-quality, long lasting and beautifully designed culinaryware, as well as for the top-notch customer service provided by its UKbased team.
“Our cookware is all designed in Bristol by our experts, to deliver quality, value and innovation,” explains Richard Sharp. “We always say, you should choose your kitchenware like you choose your car. Stellar products offer precise performance, reliability, and that all-important balance between aspirational style and design; their visual appeal is balanced by great functionality. What’s more, they come with a lifetime guarantee.”
The collection has recently undergone a contemporary rebrand to better target Stellar’s key audience of adventurous home cooks – and visitors to stand EH100 at June’s Exclusively Show will be able to see it for themselves.
“You can expect to see lots of exciting new products on our stand,” says Richard. “We’ve complemented the range with cooking accessories like salt and pepper grinders and Poise knives, and expanded it with products like Eclipse tri-ply cookware and Cast cookware that cater to additional cooking styles, which will help us to reach new markets.”
The rebrand includes a new approach to packaging for visual appeal in-store, with a focus on high-quality food lifestyle imagery to attract the serious cook. In
addition, Stellar has launched a new website and is investing in digital brand-awareness initiatives to attract new users.
“Our social media is a key source of relevant content, where we work with influencers and online cooks to showcase our products in the hands of passionate home cooks,” says Richard. “We want to produce content that’s engaging and useful, which in turn creates a positive reflection of the brand and awareness for the long-term future.”
Another future-proofing initiative the brand is committed to is making a conscious effort to improve its carbon footprint, says Richard, by sourcing products from Europe and the UK.
“We want to remain the number-one choice for home chefs,” Richard concludes. “We are proud to offer genuinely timeless products for every cooking style, that are backed with decades of expertise. Ultimately, we love our cookware as much as our customers love cooking.”
Perfume bottles aren’t the first thing that springs to mind when looking at a housewares supplier, but Cerve Group’s work with brands like
Chanel and Versace has helped it to become a leading supplier of decorated glassware in the sector. Lifetime Brands.” Going back through many generations of the Bormioli family, Cerve Group started life in the Middle Ages, in a small village called Altare, near Genova in Italy. In the 19th century, part of the family moved to Parma in Emilia Romagna.
Guido Bormioli, head of communications, tells us: “In 1953, the family started the Cerve Group after my grandfather went to the USA to buy two types of machine – one for blowing and pressing glass and one for decoration. He then decided to divide the company. So Bormioli could concentrate on making glass products. And
Cerve could concentrate on decoration.”
The new semi-automatic machine for glass decoration was called Solar and featured a screen printing technology. Today, the company has expanded to offer 15 different technologies to decorate glass products.
In the beginning, the majority of Cerve’s business was designing Nutella jars for Ferrero and the group created around 50 million pieces a year. This world-leading technology soon got noticed by other big brands. Guido furthers: “Then other big clients entered like Coca Cola and we started to decorate the glass bottles. We also started working with Pepsi, and breweries - big companies that needs a lot of volume.
“Then something changed. My father's cousin started to become very big in the perfumery and cosmetic industry. He started to deal with Chanel, Dior, Versace, all these very important brands in the field of fashion, because they needed the high premium packaging for
With a rich history in creating quality glassware, Cerve Group creates glass products for a wide range of sectors. Its housewares lines are distributed in the UK by EP Brands. Progressive Housewares catches up with head of communications, Guido Bormioli, and managing director of EP Brands, Steve Platt, to find out more about the company.Left: Steve Platt, managing director, EP Brands. Right: Cerve’s extensive technologies enable it to create a wide range of glass decoration and designs. Below: The Spray collection offers a range of on-trend coloured glassware.
Throughout the factory and all of the plants, Cerve places a big focus on sustainability. Using the natural material of glass, Cerve was keen to also manufacture in as green a manner as possible. The glass furnace is electrically powered and the energy comes from a hydro power plant; the waste produce is put back into the manufacturing process; and many of the glazes are organic, meaning not only they are more sustainable, but they also require less heat in the manufacturing process; where possible, solar energy panels are installed; and LED lights are used.
Guido concludes: “In general, when there is something where we do better in terms of energy consumption, we do it, and we are always improving where we can.”
cosmetics and perfume bottles. So in the 90s, our business grew in the area of decorating glass for perfumery and cosmetics brands.”
This bought Cerve Group to its current situation, where its main business is now perfumery, rather than glassware. “But the important thing is that in perfumery, our clients needed the best quality ever,” Guido tells us. “Because you cannot write Chanel with any imperfection. So we had to try everything to make it perfect and as a result, our technology became very strong. The number of the technologies we have increased, because every client needs something very special and individual.”
The business then began to expand to accommodate different clients’ requests, with a range of technology which can also be transferred for use in the glassware sector.
Giovanni Bormioli took over the Group in the 90s when his father died, and he bought a glass factory in Austria.
Guido says: “We do a lot of products from the factorythings for perfumery, car lenses, pressed glass - and we also make the product there for the brand we acquired in 2020, called Vidivi.
“The quality of this glass is like the quality of the
perfumery glass, so it is the best you can get. So with the Vidivi brand, we are at the best quality in the automatic production of of glass in terms of the composition of the glass, the elements inside the glass has to be very pure.”
Cerve entered the UK market six years ago through its partnership with EP Brands. Managing director, Steve Platt comments: “I have a unique and proactive view on the business area, and I conceived the ‘Commercial Managers’ perception in 2016, with the interpretation that there were prominent European manufacturers that had developed infrastructure well enough to supply prominent trade retailers directly from Europe.
“EP Brands manages the UK retail territory for our principal factories by
utilising extensive UK market glassware knowledge along with significant experience in glassware manufacture, trends and supply.
“I approached Cerve in 2017 with a collaboration proposal. Six years later with fantastic support from the Cerve Group’s Bormioli family, we have achieved significant results within the UK, and we continue to grow and service an ever diverse market with tailored decorated glass product ranges.”
The latest addition to the Cerve portfolio, Vidivi, will be on display at Exclusively. Steve outlines the plans for the show: “We exhibited for the first time at Exclusively Housewares in 2022 with Cerve Group, and the response was very strong, so it will be very much building on the foundation of last year.
“The decoration abilities of Cerve Group, coupled with low MOQ, versatile supply options and private label opportunities has made us very assessable to the wider trade market. Further to this the addition of the Vidivi brand and business in 2021 has further developed the UK business.”
Akey date in the housewares calendar, the Exclusively Show continues to grow in popularity, with key brands attending and new companies joining the fold. Will Jones, chair of Exclusively and chief operating officer of BHETA, explains: “The Exclusively Show is firmly established as the number one housewares show in the UK. The event brings together all the industry. All the major exhibitors, and a consistent list of all the major retailers, come together for a two-day period.”
The early sell out this year occurred for a number of reasons, says Will: “Firstly, the fabulous loyalty of our exhibitors, many of whom had rebooked before the successful 2022 show ended, and the ‘buzz’ from last year has carried over and just continued to grow.”
Strix was one of those brands. Harry Kyriacour, cco and md consumer goods, comments: “Exclusively Show in 2022 was a great success for us and we are really excited to be returning and showcasing some of the new products that will be hitting the UK this year.”
Will furthers: “I think that while 2022 was strong for the breadth and depth of visitors, 2023 is the first year people truly feel like they are back to normal. Confidence has returned and hotel bookings, voucher take up and new visitor registrations are all very strong.”
In 2023, the show will retain popular features such as trend talks and tours, the Brand Showcase, the curated edit of the show and the Launchpad area, but there will also be new additions.
Firstly, in the main exhibition area, 29 of the 145 exhibitors are completely new to Exclusively. These include Beurer, Croydex, Devaney & Co, Uberstar, RBV Birkmann and Silverwood Bakeware.
In the Launchpad area, there are also many opportunities to see new products and brands. Newcomers including
Export manager at Roll Eat, Anna Hernandez, says: “We are so excited to be relaunching our Roll Eat brand in the UK with Eddingtons and we can be found in the Launchpad area. We have our sustainable alternative to plastic wraps and we believe the show is the right place to show our products with new, ontrend designs and organic cotton.”
Will furthers: “Of course, there will also be many new products from long term exhibitors and two companies are using the show as the launchpad for new brands. Look out for Mikasa and S’well from Lifetime Brands, and Statesman Appliances from BlueStem Group.”
Another new brand will launch on the Auteur stand. Jenny Dahlman, md, tells us: “We are delighted to be launching Viva Scandinavia to the UK market.
Founded in Denmark in 2010, Viva offers a range of beautifully designed tea accessories made from sustainable materials.
The range includes hand-crafted tea pots, tea sets and double walled infuser mugs, all designed with the clean simple lines of the Scandinavian aesthetic.”
Will continues: “Regular visitors will also notice a few great names returning to the halls after a short absence. These include BRITA, Country Kitchenware Supplies, Dartington Crystal, Joseph Joseph, OXO, Simplehuman, Pendeford, Peugeot and Premier Housewares.”
The Brand Showcase will also look different. “The very popular media and influencer zone has been enhanced with eight exhibitors taking central display stands, whereas in previous years the preference has been for shelf displays,” Will outlines.
“This means we will have more theatre this year, with Denby bringing one of its demonstration potters, and EKO Home bringing a make-up artist. And those are just two examples of the ‘live action’ visitors can expect.”
As well as the make-up range, EKO Home has more to launch, as commercial lead, Brian Walmsley, explains: “The team is showcasing ReBorn, a hugely exciting new range of homewares. ReBorn is exciting because it’s a beautiful range designed and manufactured in the UK, entirely from
The EasyClip is the latest innovative food storage container fulfilling all your kitchen storage needs. With one click the container closes air and aromatight and you’ll be able to present a fresh meal in no time. Click, seal and store! The versatile champion in glass or durable plastic makes this all super easy.
recycled materials. Working closely with Brunel University, this range is both beautiful and functional and results in 67% less carbon emissions, as well as significantly reduced landfill and support for UK manufacturing.”
Winnington will also be present in the Brand Showcase. Marketing and sales director, William James, outlines: “Exclusively 2022 saw the unveiling of Nick Munro’s Versatiron designs. At this year’s show, Nick will be there with us to launch the collection and announce its availability worldwide.
“Versatiron celebrates the versatility of cast iron cookware, updating it with the latest technology for an improved cooking experience. Ergonomic heat-resistant silicone handles and a unique elliptical design add to a multi-functional stand-out aesthetic.”
Several exhibitors have adapted and grown offerings to support consumers
during the cost-of-living crisis. Exclusively will see Eurosonic Group introduce a range of four new Daewoo Air Fryers including a new AI Air Fryer – the first of its kind to be launched in the UK. The Daewoo range also includes floorcare with new additions including robot vacuum cleaners.
RKW will also be adding to its air fryer offering. Rod Burrows, marketing director, outlines: “The anticipated Tower Eco Saver air fryers range will be on display, combining the exceptional benefits of Tower air fryers, with a new space-saving design taking up 20% less kitchen space.”
Helping consumers cut back on spending, Black+Blum has expanded its on-the-go offering. Nick Cornwell, md, comments: “The very recent launch of our Stainless-Steel Multi-Function Food Boxes and Bowls has struck a chord in the marketplace, with those retailers having committed early seeing an immediate sell out. The advantages lie in its microwaveable stainless steel and 100% leak-proof vacuum sealed lid.”
Meanwhile the buy to last ethos is strong at Barista & Co, which is launching four new lines including Core All Grind Plus,
A range of new licensed products will be on display. Eurosonic has signed a partnership which will see it produce Jane’s Patisserie bakeware, featuring everything needed to create recipes by food writer Jane Dunn.
The Hairy Bikers Kitchenware range has also been rebranded with new cookware and bakeware.
Meanwhile Eddingtons will be introducing new licensed products from The Snowman, in time for Christmas sales.
Core Stainless Steel Coffee Press, All Brew and Strong Brew, each of which come with a ten-year warranty.
Support will also be in abundance for retailers. Peter Dunne, md of CellarDine outlines: “CellarDine will be presenting many support initiatives including mini CDUs for all key lines to help with in-store merchandising and plinth promotions. These are in addition to FSDUs and dedicated web listings and social media support.
“Tradestock will be offering a special Zap Cap Father’s Day event, with discounts on offer at the show. I will be on hand to confirm ‘meet the maker’ demo dates for Christmas support.”
1: OXO
Gear up for summer with the new Chopper. Perfect for prepping a summer salsa, the chopper is designed to dice ingredients quickly, safely and evenly. The sharp, stainless steel blade rotates with every press of the handle. Comfortable and easy to use, the large cup catches and contains prepped ingredients and features convenient measurement markings.
Comes apart for easy cleaning and is dishwasher safe.
OXO
W: www.oxouk.com
Stand EH420
2: Endurance cutlery
Elia Endurance cutlery pattern features deep grooves that form an almost shelllike appearance at the base of the handle and are highly polished to accentuate the unique design, Endurance is made from 18/0 stainless steel for a choice that is elegant, yet functional. A cutlery range that stands the test of time.
Available from stock as a gift box set, or loose cutlery for a diverse retail offering.
Elia
E: sales@elia.co.uk
T: +44 (0)20 8998 2100.
Stand EH294
3: Scrub Daddy
The Dish Daddy Connector Head for the Smile Face Sponge. All the same benefits of scrubbing with a Scrub Daddy sponge, without having to get your hands dirty.
What’s not to love?
Evo Lifestyle Products
T: 0330 2200671 UK / +44 1884 254013 INT
W: www.evolifestyle.co.uk / W: www.scrubdaddy.uk
Stand EH212
4: Scrub Daddy
PowerPaste is a powerful natural paste for cleaning, with an exclusive dye-free Scrub Mommy. Just dampen the sponge and swirl on the paste to produce a cleaning foam. The Scrub Daddy Power Paste naturally abrasive paste is non-toxic and biodegradable and can be used all over the home.
Evo Lifestyle Products
T: 0330 2200671 UK / +44 1884 254013 INT
W: www.evolifestyle.co.uk / www.scrubdaddy.uk
Stand EH212
5: KitchenAid Flat Whisk empire red
Deglaze pans, press lumps out of sauces and gravies, fold ingredients into batters, and gently lift and serve poached eggs with this KitchenAid Classic Flat Whisk. The ergonomic, well-balanced handle is designed for comfort and smooth operation. With sturdy stainless steel wires, this durable tool stands up to daily use. It's dishwasher-safe for easy cleaning.
Lifetime Brands
T: +44(0)1216041111
E: Saleseu@lifetimebrands.com
W: www.lifetimebrandseurope.com
Stand EH454
Inspired by the South Yorkshire landscape that Grunwerg has called home for over 75 years, the new ‘Rivers Range’ of cutlery features 10 different collections, all made from high-quality 18/10 stainless steel with a 3.5mm gauge.
The Rivers designs reflect the natural beauty of babbling brooks, stunning streams, and rolling rivers, which are the main geographical features of Sheffield and the surrounding area. With 25 rivers in total covering the whole of Yorkshire, Grunwerg felt inspired to design and craft a collection that pays homage to the nature and beauty of the surrounding region.
Each collection in the Rivers Range features a unique and eyecatching design. Barlow has rounded ends and a unique dappled effect, Derwent features an organic flared leaf shape which reflects the flora and fauna in nature, and Drone also has a naturistic feel with a curved end shape that is minimal yet tactile and smooth.
Rivelin has a pentagon design that gives it a faceted, industrial shape, representing strength and weight. With a namesake that powered the very first industrial forges of Sheffield its only right that our Rivelin collection feels powerful and strong to the touch. The Don collection has proud flared ends and tapered fork and spoon heads for balance, while Whitting features a twisted shape with smooth edges and backs, making a striking and bold impression. The range is underpinned by our flagship collection Sheaf, a simple yet elegant design which features smooth round ends with a slender hourglass pattern which extends over 18 individual pieces and is a timeless classic.
The Grunwerg Rivers Range is a stunning collection of cutlery that reflects the beauty of nature and pays homage to the company’s roots. With its high-quality materials and unique designs, it’s a must-have for any restaurant or venue that values both style and functionality in their tableware.
Established in 1945 in the heart of UK’s Steel City, Sheffield, Grunwerg is an award-winning manufacturer and supplier of premium homeware and kitchenware, dedicated to constant innovation and product development. We will be showcasing a selection of our best-selling brands at Exclusively Housewares 2023 on stand EH136.
The Damp Duster makes it simple to wipe away dust and debris with the rippled sponge holding dust to it when you wipe, rather than letting the dust fly away in the breeze. You can wash the sponge after every use and use it time and time again, and you can use it anywhere in the home.
Evo Lifestyle Products
T: 0330 2200671 UK / +44 1884 254013 INT
W: www.evolifestyle.co.uk / www.scrubdaddy.uk
Stand EH212
Not only are there more and more refill stations popping up in eco shops across the country, but companies producing washing up liquid and hand soap are now offering it in a refillable bag. Refill your Scrub Daddy Dispenser from bags, and hugely reduce the number of plastic bottles in your home.
Evo Lifestyle Products
T: 0330 2200671 UK / +44 1884 254013 INT
W: www.evolifestyle.co.uk / www.scrubdaddy.uk
Stand EH212
The Katana Saya range is an outstanding collection of Japanese kitchen knives that are both visually stunning and highly functional. The craftsmanship of the knives is evident in the elegant, layered Damascus pattern on the blade, complemented by the wood handles that provide both comfort and hard-wearing durability.
The blades in both the Olivewood and Pakkawood collections are expertly crafted from Japanese VG-10 stainless steel, one of the finest steels used in Japanese culinary products. This premium steel offers supreme toughness and excellent edge retention, reaching a Rockwell hardness rating of up to 63HRC.
Katana Saya Pakkawood knives feature deep black wood handles that are both opulent and hardwearing, while the Katana Saya Olivewood collection offers a more natural look.
With a total of 15 different kitchen knives in the collection, there is a knife to meet every requirement, making these versatile ranges ideal for any kitchen.
Grunwerg
W: www.grunwerg.co.uk
T: +44(0)1142756700
E: sales@grunwerg.co.uk
Stand EH136
The new 'Rivers Range' of cutlery features 10 different collections, all made from high-quality 18/10 stainless steel with a 3.5mm gauge.
The Rivers designs reflect the natural beauty of rivers. With 25 rivers in total Yorkshire, Grunwerg felt inspired to design a collection that pays homage to the nature and beauty of the region.
Each collection in the Rivers Range features a unique and eye-catching design. Barlow has rounded ends and a unique dappled effect, Derwent features an organic flared leaf shape, and Drone has a naturistic feel with a curved end. Rivelin has a pentagon design reflecting its namesake that powered the very first industrial forges of Sheffield.
The Don collection has proud flared ends and tapered fork and spoon heads for balance, while Whitting features a twisted shape with smooth edges and backs. The range is underpinned by the flagship collection Sheaf, a simple yet elegant design which features smooth round ends with an hourglass pattern.
Grunwerg
W: www.grunwerg.co.uk
T: +44(0)1142756700
E: sales@grunwerg.co.uk
Stand EH136
5: Mikasa Jardin
Where botanical elements and statement design combine, the Mikasa Jardin 12-Piece Dinner Set is designed to impress your guests. To serve four, this dining set includes four dinner plates, side plates and cereal bowls. Part of a collection inspired to bring the outdoors inside, each piece in the stoneware set is finished in an eye-catching green glaze with debossed organic detailing. For easy clean-up, it's dishwasher safe and also includes a 10year guarantee.
Lifetime Brands
T: +44(0)1216041111
E: Saleseu@lifetimebrands.com
W: www.lifetimebrandseurope.com
Stand EH454
Designed to keep your knives in optimal condition, the MasterClass Smart Sharp Knife Sharpener is a versatile tool that provides professional-grade sharpening. Featuring two cutters, the tool has a tungsten steel sharpener for stainless steel knives and a ceramic sharpener for ceramic knives, as well as fine honing of stainless steel knives.
One of the standout features of the kitchen knife sharpener is its suction grip, which ensures that the sharpener stays firmly in place during use, eliminating any risk of slippage. This feature allows for safe and effortless sharpening, even for beginners. Includes a 10 year guarantee.
Lifetime Brands
T: +44(0)1216041111
E: Saleseu@lifetimebrands.com
W: www.lifetimebrandseurope.com
Stand EH454
Tala is offering many exciting new additions to its baking and icing range. The new Cupcake Sets come in a range of themes from Jungle to Party. The sets contain 24 foil cupcake cases and toppers and come in gift packaging. Each pack includes four different styles of toppers from lions and tigers, to mermaids. The cupcake cases are foil lined to prevent the cake mix from discolouring the design during baking. Perfect for parties, birthdays, or special occasions.
Tala, Dayes UK
T: 01728 833400
E: sales@dayesuk.com
W: www.dayesuk.com
Stand EH277
Indulge in your favourite coffee with these La Cafetière Siena Double-Walled Espresso Glasses, designed for drinking barista-style espresso from the comfort of your own home.
Crafted from robust borosilicate glass, which is highly heat and thermal shockresistant, these espresso cups feature a double-walled design for optimum insulation, keeping coffee hotter for longer, while also keeping hands cool to the touch. The 110ml (3.7fl oz) glasses come with handles and stack securely for easy storage.
The set comes gift-boxed in La Cafetière's stylish trademark packaging making them a perfect present for any coffee enthusiast.
Covered by a 12-month guarantee.
Lifetime Brands
T: +44(0)1216 041111
E: Saleseu@lifetimebrands.com
W: www.lifetimebrandseurope.com
Stand EH454
T&G’s iconic Pride of Place collection, with its distinctive design, has a new colourway introduced this year. Pride of Place Blue mixes well with Pride of Place Grey and White, creating unique collections.
Stylish and original, these ceramics are handcrafted by highly skilled producers, utilising special techniques to authentically reproduce timeless vintage styled enamel storage.
T&G Woodware
E: sales@tg-woodware.com
W: www.tg-woodware.com
Stand EH263
Enhance the kitchen and dining space with T&G’s cork coasters and tablemats, available in two organic patterns of Dots and Spirals. The ranges can be mixed and matched to suit any décor, as the decorative mats come in classic shades of slate grey and chalk white. Elevate your kitchen with the stylish cork products.
T&G Woodware
E: sales@tg-woodware.com
W: www.tg-woodware.com
Stand EH263
EXCLUSIVELY
It’s been a busy start to the year for Scrub Daddy, kicking off with an appearance at Ambiente, as well as expansion throughout Europe and new grocery listings, to name a few of the successes.
PH catches up with marketing manager, Lucy Williams, to find out what’s been happening and what’s next for the company.
Having secured its first listing with Asda less than six months ago, Scrub Daddy has already extended its range with the grocer. Lucy Williams, marketing manager at Evo Lifestyle Products, tells us: “Since launching Scrub Daddy Original and Scrub Mommy pink in 254 Asda stores in October 2022, Asda now stocks eight Scrub Daddy products across its stores. The Damp Duster Pink, Daddy Caddy, Dish Daddy, Dish Daddy Connector Head, Scour Daddy, and the Wonder Wash-Up Bundle.”
As well as Asda, the company is steadily increasing its listings in Tesco, with four more lines being added to the shelves at the end of 2022, giving the brand nationwide coverage.
Lucy continues: “We are thrilled to be working with Asda and increasing distribution in multiple grocery. This is a real milestone for the brand and testament to the hard work of the whole team here in the UK. The increase in demand for Scrub Daddy products over the last 12 months has been phenomenal and we are very excited to see what this year brings.”
To accommodate the new business that has been generated, the Evo team has had to expand and in fact has more than doubled over the past year. Next on the agenda is the Exclusively Housewares show, where you’ll find Scrub Daddy on stand EH212. Lucy says: “We are excited to return to Exclusively Housewares, this will now be our fifth year exhibiting at the show. Scrub Daddy will be on a larger stand this year, where we will have our demo table, our new grabber machine, and of course, our Scrub Daddy team.”
The stand will offer a sneak peek of new products and what’s to come in
“Make sure if you’re visiting the show this year, to stop by and say hi.”
The coming year will be packed with lots of new Scrub Daddy products, new online activities and much more. Follow Scrub Daddy’s journey on Instagram and TikTok @scrubdaddyuk, or visit their website, www.scrubdaddy.co.uk.
Lucy concludes: “2023 we are hoping to be available in more grocers, we are also working hard to build the brand in Europe. The demand for Scrub Daddy products is growing year on year and we aim to increase our already significant distribution.”
Introducing Aaira Surface by DH Lifelabs – a versatile and revolutionary cleaning device designed to make your home safer and cleaner This multi-purpose cleaner eradicates 99 9% of viruses and bacteria on surfaces while eliminating odors, making it the perfect ally in your fight against germs.
What sets Aaira Surface apart is its unique blend of simplicity and effectiveness Its active ingredient is Hypochlorous Acid (HOCl), a disinfectant produced from just three simple ingredients: non-ionized salt, water, and vinegar It's a gentle yet powerful cleaner that replaces bleach without the harmful side effects, offering an environmentally friendly, non-toxic cleaning solution that saves money and protects health
Aaira Surface can be used on various surfaces, including kitchen and bathroom areas, without the use of harsh chemicals found in traditional cleaning agents. Plus, it comes in two strengths, a low concentration for everyday use, and a high concentration for those tougher jobs
Experience cleaner, fresher air with the Sciaire Mini + HEPA from DH Lifelabs This powerful air purifier not only cleans your air but also deodorizes it, providing a healthier living environment for you and your loved ones
Sciaire Mini + HEPA uses advanced PlasmaShield
Technology to actively seek out and bond with particles, eliminating 99 97% of bacteria and viruses on contact It removes airborne pollutants like dust, pollen, smoke, mold, and pet dander, and neutralizes common household odors and VOCs So, you can say goodbye to the nuisances that irritate your respiratory system and hello to air that's fresh and invigorating
Its 3-in-1 filter system includes a pre-filter, HEPA filter, and activated carbon filter, ensuring comprehensive air purification Plus, with its real-time air quality monitoring and an air quality indicator ring, you'll always be informed about the air you're breathing Suitable for rooms up to 217 sq ft, it purifies your air 4 8 times per hour, delivering consistent air quality improvement
Absodry is a stylish, efficient moisture absorber, perfect around the home, from the bathroom, bedroom and kitchen to the office, thanks to its clean, minimalist design.
Offered with a refill bag of moisture absorbing crystals, lasting up to three months.
Vybra Solutions
E: chris@vybrasolutions.co.uk
Stand EH240
Ouessant is one of La Rochère’s flagship glassware collections, and Tradestock’s forthcoming AW23 launch will include some beautiful new additions including stackable stemmed, 22cl wine glasses designed with a contemporary elegance and the introduction of three new on-trend colourways for the 29cl tumblers - aubergine, olive and blue.
This timeless collection features sleek, embossed vertical lines which give the glassware a brilliant lustre as well as a tactile ribbed texture, a characteristic which is set to be one of the key trends in 2024 and which adds a modern take to this beloved French design.
Tradestock
T: +44 (0) 1823 661717
F: +44 (0) 1823 666543
W: www.tradestockltd.co.uk;
E: sales@tradestockltd.co.uk
Stand EH327 / EH311
Tradestock will showcase an array of storage containers from Pebbly, certain to help in the creation of the dream pantry and perfectly organised kitchen. Made from borosilicate glass, new lines include square glass canisters with glass lids which make it easy to see the contents whether they are in a cupboard, on a shelf or even in a drawer. Their shape offers optimum storage and the removable silicone seal not only makes them totally airtight, but also makes them easier to clean.
There is also the introduction of a smaller size to the range of square containers with bamboo lids.
Tradestock
T: +44 (0) 1823 661717;
F: +44 (0) 1823 666543;
W: www.tradestockltd.co.uk;
E: sales@tradestockltd.co.uk
Stand EH327 / EH311
With a fresh take on hydration, ZOKU offers bottles for all ages. For kids, drinking from the Flip Straw Bottle is as easy as flipping a switch. Simply press down on the back of the mouthpiece and the straw springs into position. When finished, the straw locks back into a protected, leak-proof position.
For quick hydration, the Flip Gulp’s button activated, fully covered, high flow mouthpiece gets the job done. With its stylish, yet simple design, cleaning is easy since gunk has fewer parts and pieces to hide in. The soft-touch carrying loop folds so it can stowaway in lunch bags or backpacks. Both the Flip Straw and Flip Gulp are available in a range of colours and animal designs, and are dishwasher safe.
Burton McCall
T: +44(0)116 234 4611
E: sales@burton-mccall.com
Stand EH249
Reusable Air Fryer Liners by NoStik keep air fryers free from crumbs and grease. As a set of two, the bottom liner ensures the outer basket remains clean, whilst the top liner prevents food sticking to the inner basket. For added ease, the liners can be cut to size and have integrated handles to lift smoothly out of the air fryer.
Designed for no mess in the kitchen, the liners also enable fat-free cooking thanks to non-stick properties which remove the need for lubricating oils. The foodsafe, non-stick coating not only withstands heat up to 260°C but is also long lasting, making the liners durable and reusable. After use, the Air Fryer Liners can be easily cleaned with warm, soapy water. Available in two shapes – Round and Rectangle.
Burton McCall
T: +44 (0)116 234 4611
E: sales@burton-mccall.com
Stand EH249
A beautiful new slate serveware collection from Tradestock’s iStyle My Home brand will be unveiled at Exclusively Housewares.
Available in a variety of different shapes and sizes, each piece is etched with a delicate wildlife sketch such as butterflies, pheasant, dandelions, stag, field mouse, hedgehog, and some stylised floral designs. Several of them also include snack/dip dishes adding to their appeal and versatility.
Each piece is hand crafted with hand cut edges and a lovely rustic texture making them a stylish backdrop for serving and presenting a whole host of foods. Stylish packaging makes them ideal as a gift.
Tradestock
T: +44 (0) 1823 661717
F: +44 (0) 1823 666543
W: www.tradestockltd.co.uk
E: sales@tradestockltd.co.uk
Stand EH327 / EH311
New
The Kuhn Rikon stand at Exclusively Housewares will feature a new free-standing unit specially designed to display the 100% recycled aluminium NEW LIFE PRO range. The unit will allow for an attentiongrabbing display and will fanfare the range’s impeccable eco and sustainability credentials. Key to the display is availability of product for consumers to lift and feel and then select a boxed (recycled cardboard, of course) version to take to the till.
Kuhn Rikon
E: sales@kuhnrikon.co.uk
T: 01902 458410
W: www.kuhnrikon.co.uk
Stand EH253
3:
Tradestock will have a lot to shout about on its stand with a host of new launches across all their brands set to inspire buyers for the coming season. Quintessential woodland animal sketches are depicted in a more contemporary style on the new placemats and coasters from the iStyle My Home brand. Coming in sets of four in a mix of designs, the stag, squirrel, hare, and pheasant are set against a backdrop of varied organic hues emitting a stylish natural feel, whilst the addition of gold edges add another dimension and a touch of refinement.
Tradestock
T: +44 (0) 1823 661717;
F: +44 (0) 1823 666543;
W: www.tradestockltd.co.uk;
E: sales@tradestockltd.co.uk
Stand EH327 / EH311
4: GreenPan partners with Burton McCall
GreenPan, the specialist for healthy PFAS-free ceramic non-stick cookware, has joined forces with UK housewares distributor, Burton McCall, to reach the independent trade channel including independent cookshops and garden centres in the UK. Burton McCall will commence outreach from 1 June 2023 and will initially be responsible for the distribution of GreenPan’s four leading product ranges in the UK: Première, Barcelona Pro, Copenhagen and Cambridge.
The Cookware Company
T: +44(0)7553 535501
E: neil.mcintosh@cookware-co.com
Stand EH306
The Design Oven Air Fry & Pizza is a versatile 5-in-1 model featuring pizza oven, hot air fryer, mini oven, rotating grill spit and dehydrator. As with all Gastroback products, this model is high performing including speedy cooking times – e.g. 8.30 minutes for pizza. The 22l compact model features seven functions (including grill spit with two rotor programmes) and four programmes (defrosting, toasting, pizza baking and French fries). Accessories include a 30cm pizza stone, air fry basket, baking tray, grill rack and grill spit.
Gastroback
T: 01670 704968
E: info@gastroback.co.uk
W: www.gastroback.co.uk
Stand EH520
2023 EXCLUSIVELY HOUSEWARES
DESIGN OVEN AIR FRY & PIZZA (Item - No.: 62815)
5 IN 1: PIZZA OVEN, HOT AIR FRYER, MINI OVEN, ROTATING GRILL SPIT & DEHYDRATOR 22L CAPACITY AND 3 SHELVES ▪COMPACT
(Item - No.: 62424)
5 DIFFERENT PROGRAMS ▪PERSONALISE BROWNING LEVEL & TEXTURE ▪EVEN HEAT DISTRUBUTION ▪FAST HEATING
DESIGN AUTOMATIC BREAD MAKER ADVANCED (Item - No.: 62823)
18 DIFFERENT PROGRAMS FOR BREAD, JAM, YOGHURT, CAKE & ICE-CREAM ▪GLUTEN FREE & RICE BREAD PROGRAMS ▪NON-STICK
DESIGN MULTI JUICER DIGITAL PLUS (Item - No.: 60152)
4 IN 1: BLENDER, JUICER, CHOPPER & COFFEE GRINDER ▪5 SPEED SETTINGS ▪QUICK & EASY TO CLEAN
ICE MAKER BARTENDER PRO
(Item - No.: 61143)
2.8L WATER TANK ▪BULLET-SHAPED ICE CUBES IN TWO SIZES ▪PRODUCES 9 ICE CUBES PER CYCLE ▪LARGE VIEWING WINDOW
CITRUS JUICER ADVANCED PRO S
(Item - No.: 61150)
LEVER COMPRESSION ARM ▪SUITABLE FOR ALL KINDS OF CITRUS FRUIT ▪AUTOMATIC START-UP ▪CAST ALUMINIUM
New terracotta bakers and roasters by Dexam replicate traditional brick ovens and vessels of the past. The bread baker comes with a lid to maintain an even temperature and creates a thick crispy crust. The cheese baker works in a similar way with a domed lid that allows the infusion of flavours and gooey cheese can be served straight from the oven to the table. The chicken roaster lid also traps steam, allowing the meat to roast in its own juices for tender results, retaining all the vitamins and nutrients. It holds a medium to large chicken and is ideal for slow cooking other meats too.
Dexam
W: trade.dexam.co.uk
E: sales@dexam.co.uk
T: +44(0)1730 811811
Stand EH446
2: Scion
Introducing the licensed Scion Mr Fox mint leaf and Spike sage colourways with complimentary Rosehip and Tikku patterns, inspired by nature. The new colourways have been used across a number of products including a new set of three herb pots, designed to sit on the kitchen windowsill or table. Made from powder coated steel, each pot has a hole at the base for drainage and there is a handy tray to catch any excess water. The herb pots join a set of three round cake tins, two sizes of silicone spatula, worktop saver and hotpot stand (mint leaf only) along with an adult apron, double oven gloves and set of two tea towels, all available from Dexam.
Dexam
W: trade.dexam.co.uk
E: sales@dexam.co.uk
T: +44(0)1730 811811
Stand EH446
3: Mepal - EasyClip
Open and close the glass or durable plastic EasyClip with one click. Designed for the foodie and the master meal prepper. This clip makes it easy to prepare and store healthy meals in either refrigerator or freezer and heat them up in the microwave or in the oven. Mepal produces smart products to store and take along food and drinks.
Mepal
W: www.Mepal.com
T: + 31 573 820 870.
Stand EH120
4: Mepal - On the go
The popular, durable and stylish Mepal water bottles, lunch boxes, snack pot and salad boxes now come in the trend colours: Nordic blue, Nordic black, Nordic sage, Vivid blue and Vivid mauve. All beautiful and refreshing colours with colour coordinating combinations. Enjoy being on the go. Mepal produces smart products to store and take along food and drinks.
Mepal
W: www.Mepal.com
T: + 31 573 820 870.
Stand EH120
5: OXO Bristle-Free Coiled
Grill Brush
OXO has extended its grilling category with the new Grill Brush to make cleaning up after a BBQ an absolute breeze. Featuring a bristle-free design, grill plates can be scrubbed safely while they are cooling down, leaving no bristles or food behind after a thorough clean. The angled head and soft grip handle allows for extra leverage without getting hands too close to the heat.
OXO
W: www.oxouk.com
Stand EH420
Discover understated elegance, a timeless appeal and superior equipment to cook and bake with these classic Mary Berry collections
Signature Collection A truly classic kitchenware collection for modern times
English Garden Collection Reflecting Mary’s passion for gardening and nature through drawings of classic British birds and flowers on clean and classic shapes
At Home Simply everything you need to cook and bake along with Mary at home!
BRAND
Known for its colourful and pastel palette Cath Kidston boasts a range of playful designs and vintage-style home decor with a modern twist that will liven the interiors of your home
From practical kitchen items, ovenware and tea/coffee to tableware and cutlery, there is a real collectability about this brand!
Yvonne Ellen was founded in 2013 and has built on her success for beautifully designed tableware ever since
Carefully illustrated animals with on trend colours and subtle hints of gold give an elegant aesthetic and the collaboration with Captivate Brands combines this unique style with a twist of nostalgia
Perfect for gift-giving or to add a touch of individualism to your table
Hot on the heels of its latest Red Dot award, EKO will be showcasing its new iMira range of sensor LED mirrors. Join them in the Brand Showcase to discover perfect visibility, even in a dark room and enjoy a free, professional makeover too. Also at Exclusively will be the first sight of ReBorn – a new range of homewares, made in the UK entirely from recycled materials.
EKO Home
E: brian@ekohome.co.uk
Stand EH445
Sabichi’s best-selling 12-piece Reactive Dinner Set is back in stock. Crafted from resilient stoneware and featuring a unique reactive glaze finish, this dinner set adds an artisan touch to any dining collection. Each set includes four dinner plates, four side plates, and four bowls, all available in an eye-catching blue and grey colour palette. For added convenience, all pieces are microwave and dishwasher safe.
Matching mugs and pasta bowl sets are also available.
Sabichi
T: +44 (0)208 799 7544
W: www.sabichi.co.uk
Stand EH214
The Mary Berry portfolio now includes the truly classic kitchenware and tabletop Signature Collection; the clean and classic shapes of English Garden Collection and (pictured) At Home, everything you need to cook and bake along with Mary at home. These will join Yvonne Ellen –carefully illustrated animals with on trend colours and subtle hints of gold which are perfect for gift giving; and Cath Kidston –practical kitchen items, ovenware and tabletop with a real collectability about the brand.
Captivate Brands
T: +44(0)1386 421 622
E: info@captivatebrands.co.uk
W: www.captivatebrands.com
Stand EH276
Introducing the Sabichi 35 Piece Kitchen Starter Kit, a comprehensive solution which includes all the basics to start a cooking journey and is perfect for kitting out any kitchen. With all the essentials, including an 18-piece dinnerware set, three-piece cookware set, six-piece gadget set, six-piece must-have utensil set and two tea towels, this unique bundle is ideal for anyone looking for the best value.
Whether for students, furnishing a new home or office space, the pack is perfect for all needs, from food preparation and cooking, to dinnertime. Stock available now.
Sabichi
T: +44 (0)208 799 7544
W: www.sabichi.co.uk
Stand EH214
Made from high grade beech wood, premium acrylic and stainless steel, the new black wood and chestnut rose gold mills are the latest additions to the iconic Derwent range. The Derwent is the first mill to feature the Cole & Mason innovative grind select functionality and is revered both for its professional grinding performance and its sophisticated, contemporary design.
DK Brands
W: www.dkbrands.com
Stand EH225
Eddingtons will release the second phase of its popular and successful National Trust licensed range, with a collection inspired by tiles at Dyrham Park, during Exclusively Housewares.
Eddingons’ new collection, which is inspired by tiles at National Trust property, Dyrham Park, reflects the extensive catalogue of Delftware ceramics held at the property located in Gloucestershire. Eddingtons’ in-house development team worked closely with National Trust to develop and curate the collection which not only reflects Dyrham Park, but also pays homage to the stunning countryside on the estate and its surrounds.
The themes within the range include reference to some of the Trust’s conservation projects to which licensing royalties help support, while adding a modern twist to the extensive tile collection preserved at Dyrham.
Delftware was made for export in the 1680s and 1690s by potters in Delft, Holland. Objects were often hand painted to resemble Chinese porcelain, but they were actually made of faience, or tin-glazed earthenware. Later the styles were manufactured in China as they increased in popularity.
Due to dynastic instability in China, the export of porcelain came to a virtual halt for more than three decades, of which during this period Delftware became highly collectable. The changed design approach within Eddingtons’ new collection of homewares is both refreshing and contemporary, bringing the antique style to everyday living.
Dyrham Park was created in the 17th
century by William Blathwayt. The 270acre (110 hectare) ancient steep and sloping parkland is full of magnificent trees and breath taking views. Splendid borders, idyllic ponds and a wildflower orchard are all features of the stunning garden, which the National Trust is sensitively developing as a 21st-century garden, with echoes of the past.
Visitors can get a flavour of the life in the late 1600s by stepping into the impressive baroque mansion house with its collection of fine art, Delft pottery and the tiles which have inspired this collection.
The Inspired by Delft collection begins with ceramic tile coasters, which are presented in a neat galvanised-tin holder with a handy
The National Trust is a conservation charity founded in 1895 by three people: Octavia Hill, Sir Robert Hunter and Hardwicke Rawnsley, who saw the importance of the nation's heritage and open spaces and wanted to preserve them for everyone to enjoy.
Today, across England, Wales and Northern Ireland, the trust continues to look after places so people and nature can thrive. Entirely independent of Government, the National Trust looks after more than 250,000 hectares of countryside, 780 miles of coastline and 500 historic properties, gardens and nature reserves.
The National Trust is for everyone, forever.
carry handle. The coasters feature images of country life scenes; a cockerel, hen & chicks, beehive, rare breed pig and a majestic pheasant in the popular Delft blue colour.
The antique green collection in the ceramic tile coaster sets, illustrates the wildflowers found in the countryside
around Dyrham Park, which have been individually selected for their British heritage. Designs include cowslip, daisy, bull-rush, cornflower, fern and wild garlic. To compliment the coasters there are matching new bone China mugs and worktop protectors, which are manufactured at the Eddingtons Tuftop works in Hungerford, rural Berkshire. Finally, there are two tea towel sets made from 100% organic cotton (45cm x77cm) featuring the same design themes of countryside
Eddingtons’ first phase of the popular National Trust licensed product range is an exclusively designed collection of Tuftop worktop protectors and cutting boards, all designed and manufactured in Britain and shipped from its Hungerford factory. The toughened glass withstands high heat, is food safe and extremely durable. The Alfriston Clergy range features an oakleaf design inspired by the carvings preserved at Alfriston Clergy House, the first property ever purchased by the National Trust. The fine watercolour paintings featured in the National Trust Nature Collection were commissioned with Louise Nisbet, a talented artist sharing a love of the countryside around her home in Lancashire.
Louise, who has a BA Honours in Fine Art, was inspired by the National Trust's ethos for the conservation of open spaces, wildlife and buildings throughout England, Wales and Northern Ireland and this is clearly shown in her intricate watercolours in this collection. Through sales generated by products in these collections, a minimum of £20,000 will be donated to National Trust to continue this important work. nationaltrust.org
animals and wildflowers, which are supplied with a hang tag and handy hanging loop for drying.
Launching at Exclusively, the range will be available to stock at the beginning of 2024 and pre-orders are being taken now for early delivery.
Tower Cerastone Pro cookware has high abrasion resistance and effortless food release, provided by the five-layer nonstick coating, which is 15x stronger than competitors.
The cookware includes saucepans, frying pans, casserole dishes, and multipans, with bodies made of heavy gauge 4mm forged aluminium.
The collection includes pans with Tower exclusive Inducto induction compatible bases. Rapid heat up allows end-users to start cooking in no time. Cerastone Pro is easy to clean and is dishwasher friendly.
RKW
E: sales@rkwltd.com
T: 0333 220 6070
W: www.rkwltd.com
Stands EH456 and EH402
Mason Cash brings the Reactive Dinnerware Collection, crafted with a unique reactive glaze with each piece boasting a one-of-a-kind finish, making them a distinctive addition to the table setting. Available in a subtle cream finish and a vivid deep blue shade. Typhoon presents the new Noodle Soup Bowl, adding to the expansive World Foods range comprising of stunning and vibrant serveware.
Rayware
W: www.rayware.co.uk
E: sales@rayware.co.uk
Stand EH150
3:
Tower SmartStart features intelligent and energy-saving frying pans, with a temperature sensor icon which changes from bright red to a darker red at the optimum warm temperature of 200°C.
SmartStart has four ranges, Classic, Gourmet, Forged, and Ultra Forged. Available as 24cm, 28cm, 30cm, and 32cm frying pans.
Each SmartStart product boasts up to six layers of Tower-exclusive Aeroglide coatings, up to 15 times stronger than standard non-stick coatings.
RKW
E: sales@rkwltd.com
T: 0333 220 6070
W: www.rkwltd.com
Stands EH456 and EH402
4: Kilner
Kilner is showcasing the new Sifter Jar Set, an essential for sifting and storing flour, cocoa powder and icing sugar. Simply fill the jar with the chosen ingredient and shake, then replace the lid. Ideal for baking, dusting surfaces and dishes.
Rayware
W: : www.rayware.co.uk
E: sales@rayware.co.uk
Stand EH146
Price & Kensington introduces the Woodland Collection, creating a cosy kitchen atmosphere with ceramic pieces which feature a beautiful woodland design with intricate details that embrace nature.
Ravenhead adds to the Selected range with the Whisky Glass and Decanter Set, handmade from durable, high-quality glass making the ideal gift and perfect addition to any home bar. Viners updates its Purity collection, with each piece expertly balanced with simple and smooth flared handles.
Rayware
W: www.rayware.co.uk
E: sales@rayware.co.uk
Stand EH152
For unbeatable hygiene, style and convenience, discover the new EKO Echo sensor bin
■ Automatic, hands-free soft open & close lid
■ Optional, touch open & close for longer tasks
■ Rechargeable, so no batteries required
■ IPX4 certified water-resistant: perfect for bathrooms, kitchens and other wet environments
■ Sleek soft corner design, available in different colours to match your home
■ 3 year manufacturer guarantee
To find out more about this and other bestsellers, contact us today at
SmartStore Collect from Orthex Group is an award-winning modular storage solution for sustainable living made in the Nordics from durable recycled plastic. The latest model is the 46L Slim, whose profile is designed especially for narrow spaces like entrances and hallways. The modular concept of SmartStore Collect is designed to make sorting and recycling easy and integrated into everyday life. The Slim model comes with two smaller 13l inserts for the easy separation of different kinds of waste.
Orthex Group
T: 07920 236548
E: craig.sammells@orthexgroup.com
W: www.orthexgroup.com
Stand EH305
The Smart Flex bakeware is designed with a durable and flexible silicone base, allowing for easy cake removal. Its nonstick and stain-resistant surface ensures effortless cake release. The rigid carbon steel handles and frames provide protection against bending and folding. This bakeware is safe to use in the dishwasher, freezer and oven.
Ekau Home
T: 07771 502811
E: howard.parker@wts2020limited.uk
W: www.ekauworld.com
Stand EH156
The Ekau Bread Bakeware Series features individual loaf trays made of durable carbon steel mesh. It offers easy food release with a PFOA-free non-stick coating. The rigid handles provide a firm grip for better control. With an ovensafe temperature of up to 230°C, it is also dishwasher and freezer safe, ensuring effortless cleaning and convenient storage.
Ekau Home
T: 07771 502811
E: howard.parker@wts2020limited.uk
W: www.ekauworld.com
Stand EH156
NITRI-BLACK Carbon Steel cookware has landed. Treated (not coated) with an optimised nitriding process, carbon steel is upgraded to become 5x tougher and truly metal utensil safe. Capable of handling the high temperatures of commercial and open-flame cooking, these pans deliver the perfect sear for restaurant-quality steaks at home.
Winnington
E: William@WinningtonHousewares.co.uk
T: 07531 134899
W: www.winningtonhousewares.co.uk
Stand EH437
These built-to-last stainless steel mixing bowl and colander sets prove to be multifunctional and money-saving. Save water while cleaning ingredients, then save energy air-frying the food you’ve prepared. Soaking and then seasoning homemade chips is easier than ever, making these 2 in 1 sets the ultimate airfrying companion. Available in 18 & 21cm sizes.
Winnington
E: William@WinningtonHousewares.co.uk
T: 07531 134899
W: www.winningtonhousewares.co.uk
Stand EH437
Founded almost 45 years ago, housewares design company iDesign, formally Interdesign, started with a core goal in mind - to offer reasonably priced, but innovative storage products for the home. The US brand is now sold in over 100 countries and has a large range of thoughtfully designed products which provide tidy solutions to declutter and organise everyday living spaces across the whole house, from the bathroom, kitchen and pantry to wardrobe, utility room and much more. iDesign is exclusively distributed in the UK by Förvara, whose brands also include LEGO Storage, Elfa Shelving, Yamazaki and Bigso Box of Sweden. iDesign
T: 01244 687912 (Förvara)
E: info@forvara.co.uk
W: www.forvara.co.uk
Stand EH238
Ambit is a tableware range in durable white and black porcelain. It consists of mugs, jugs and bowls, made to enhance the enjoyment of the most ordinary of daily activities. Launching at Exclusively Housewares are two new jugs, and a versatile deep bowl. Each piece is partially glazed on the outside creating a dynamic contrast between the glossy glaze and the matt, unglazed surface of the porcelain.
Sue Ure Maison
T: +33 96779 0345 / +33 65246 7201
W: www.sueureceramics.com / www.sueuremaison.com
Stand EH503
3:
Launching at Exclusively are Kiln Accents. In a palette of warm, earthy comforting tones of Ochre, Rust, Slate and Taupe, this studio pottery inspired collection features versatile shapes and unique glaze effects.
Each piece for serving, entertaining, home décor and gifting, is glazed and hand-crafted by Denby artisans in the heart of England, using over 200 years of expertise. Made to be used and loved every day, Kiln Accents’ mugs, rice bowls, small plates and small and medium multi use pots all mix seamlessly with Denby’s new, successful Kiln design and other pottery already in the home.
Denby
W: www.denbypottery.com/trade
T: 01773 740770
E: TradeB2BAdmin@denby.co.uk
Stand EH352
4:
Arc Grey Porcelain is debuting at Exclusively in a soft, warm toned colourway revealing a stunning 'arc' self-pattern. For the ultimate in style and versatility, from dinner party entertaining to laid back breakfasts, Arc Grey is strong enough to be used every day and comprises plates, bowls and mug. Designed to work as an individual range, as well as offering mix and match options with tableware already in the home. Arc Grey works well with Denby’s botanical inspired Constance Porcelain. With all the environmental attributes for which Denby is renowned, Arc Grey Porcelain is the conscious choice for lovers of made in England Porcelain.
Denby
W: www.denbypottery.com/trade
T: 01773 740770
E: TradeB2BAdmin@denby.co.uk
Stand EH352
Consciously crafted in France from sustainable beech wood, the new salt and pepper mills from Stellar are kitchen staples. Each mill provides an unfaltering and adjustable grind, with highly durable and corrosion-resistant mechanisms. The mills feature an elegant, rounded design which offers a comfortable grip and enduring style for a lifetime. Discover a range of sizes and colours including black, white and natural.
Stellar
W: www.stellar.co.uk
Stand EH100
J. Shmidt is the world’s first powered pitcher. Charge it like a smartphone and enjoy clean, safe and tasty water anywhere in the world. Unique Aquaphor filtration combined with micro electronics, provides pure water for up to 10 times less cost than bottled water. J.Schmidt uses the Aquaphor’s most advanced Aqualen filter technologies which ensure fine filtration up to 0.1 microns, reducing common tap water contaminants, viruses, bacteria, microplastics, and pharmaceuticals.
Aquaphor
T: +44(0)7843357098
E: nigel.wheeler@aquaphor.com
W: www.aquaphor.com/en-gb
Stand EH516
The Aquaphor Onyx filter jug unites elegance and high purification performance thanks to its Maxfor+ filter. Onyx is an elegant, countertop filter jug which holds an impressive three litres of safe, clean and odourless water. Made from Tritan shockproof ‘glass look’ material producing a take to table aesthetic. Each jug comes with one Maxfor+ replacement filter, which reduces chlorine, limescale, lead and other contaminants found in tap water
Aquaphor
T: +44(0)7843357098
E: nigel.wheeler@aquaphor.com
W: www.aquaphor.com/en-gb
Stand EH516
CellarDine will be showcasing the popular Caddyo bottle chiller, as seen on ITVs This Morning programme and James Martin’s Saturday Kitchen at Exclusively. A firm favourite with the press and public, the Caddyo will chill warm bottles on the go in 20 minutes and keep them cold for up to nine hours. A superb picnic, BBQ and all yearround gift, the Caddyo comes pre packed with a waiters friend corkscrew, offering excellent value and ice cold performance.
CellarDine
T: +44(0)1256 345560
E: sales@cellardine.co.uk
Independents contact Tradestock
T: 01823 661717
E: sales@tradestockltd.co.uk
Stand EH 327
4: Stellar Cast
Expertly handcrafted in Great Britain from 100% recycled cast iron, the new Cast collection by Stellar is built for a lifetime of cooking adventures. Find comfort and balance in the skillets and casserole which can be used in the kitchen, on a BBQ, or even an open fire. With a thick base for excellent heat diffusion, this cookware elevates flavour. It’s pre-seasoned twice for a naturally nonstick surface that only gets better with age.
Stellar
W: www.stellar.co.uk
Stand EH100
5: The
The Living Jewels range from Pure Table Top in collaboration with the Royal Botanic Gardens, Kew aims to highlight the incredible and crucial role bugs play in the natural world to help ensure a sustainable future for our planet.
Expertly designed in Britain, each piece in the Living Jewels Collection celebrates the complexities of a range of species documented by the Royal Botanic Gardens, Kew and gives them the same precious value you would a jewel. The colours across the collection offer a pallet of indulgent tones of greens and blues against a backdrop of black, allowing an understated ‘table scaping’ opportunity, where ceramics are styled effortlessly with washed linen table textiles and 100% recycled glass.
Sourced closer to home, from Portugal, and decorated with an innovative reactive glaze, each unique piece of stoneware dinnerware is longlasting. Meanwhile, the midnight and white Living Jewels mugs have been designed using handthrown techniques from clay.
Pure Table Top
E: ian@puretabletop.com
T: +44 (0) 7593 984669 /T +44 (0) 116 3440035
Stand EH443
This set of five kitchen knives is skilfully crafted from durable and highly corrosion-resistant 420J2 stainless steel. The blades feature a natural nonstick design for easy use. The knives are equipped with ergonomic handles for comfortable grip. Additionally, the handles are colour-coded, providing a practical solution to prevent crosscontamination while preparing food.
Ekau Home
T: +44 7771502811
E: howard.parker@wts2020limited.uk
W: www.ekauworld.com
Stand EH156
The exquisite Dolce Vita collection, inspired by the iconic traditions of Murano glassmaking, has the perfect balance between innovation and environmental sustainability.
This unique assortment of brightly coloured tableware is ideal for outdoor dining and is produced using bio-based plastic, a modern, organic material made from plant waste.
There are four sizes of serving bowls, salad servers, serving trays, cake stands, pitchers and tumblers.
Distributed by Eddingtons, Dolce Vita by Guzzini, is the latest range from this famous Italian brand.
Eddingtons
T: 01488 686572
E: sales@eddingtons.co.uk
W: www.eddingtons.co.uk
Measure, shake and serve cocktails in style with the elegant OXO Steel Single Wall Cocktail Shaker. Part of the new OXO Steel Barware collection, this shaker brings together several tools in one, providing excellent value. It features two silicone gaskets to prevent leaks when shaking, and includes a jigger cap with standard measurement markings for pouring small measures. The built-in strainer filters ingredients keeping drinks smooth, and is dishwasher safe.
OXO
W: www.oxouk.com
Stand EH420
Iconic patterns that are synonymous with the MissPrint brand, have been reimagined into this capsule range of Sets of Two Mugs. The collection from Pure Table Top in collaboration with the iconic British wallpaper design studio, captures MissPrint’s signature style in a new and imaginative way. Renowned for its energetic patterns full of colour and life, the designs take inspiration from contemporary graphics and midcentury modern style.
At Exclusively, the Pure Table Top Stand is EH444 and our dedicated Pure Table Top x Kew stand is EH443
Pure Table Top
E: ian@puretabletop.com
M: +44 (0) 7593 984669
T: +44 (0) 116 3440035
5:
Fissler, the world-class German brand, has been manufacturing cookware since 1845 and has continued to hone and perfect their ranges using unrivalled expertise and craftmanship. New to the Fissler range is the Adamant collection of highly scratch resistant, all-hob Steel-lidded stew pots in three sizes, two sizes of casserole dish, a new 16cm saucepan and a three and five-piece set. Each pan is made using 60% recycled aluminium, with a PFOA free, water based nonstick coating and the exclusive Cookstar base for ultimate, even heat distribution.
Available exclusively UK and Eire from Eddingtons.
Eddingtons
T: +44(0)1488 686572
E: sales@eddingtons.co.uk
W: www.eddingtons.co.uk
Stand EH229
Benross is readying a money-saving portfolio of housewares to showcase at Exclusively this year. Progressive Housewares catches up with Amit Juneja, managing director, to find out the company’s plans.
Having exhibited at Exclusively for several years, Benross sees the show as one of the ‘must-haves’ in its calendar. Amit Juneja, managing director, tells us: “For us it’s a great show to be part of as it’s attended by most of, if not all of, our key partners and presents a great opportunity to showcase our new products and brands in front of a very well targeted audience.”
As the cost-of-living crisis continues, the way consumers carry out daily tasks has changed to reduce energy costs, for example swapping tumble driers for airers, and Benross is adapting to meet their needs. Amit comments: “It’s no surprise that demand for these kinds of products has soared in the last 12 months.
“As a result, we have developed our own design of heated airer, under our Black + Decker brand licence, that will be unique to us and offers improved design features and still presents the consumer with an affordable, money saving solution to their laundry needs.”
Another key product during the current economic crisis, is the dehumidifier, allowing consumers to dry laundry indoors without homes becoming damp. Amit furthers: “Air purifiers are also an increasingly popular appliance in homes as more consumers have become aware of the health implications of pollutants in the atmosphere. As experts in the field of air treatment, we have developed a range of air purifiers and dehumidifiers under our new Spear & Jackson licence that we will be showcasing at Exclusively.”
The full plan for the show includes a wide range of products. Amit explains: “We will
be exhibiting our existing range of Black + Decker branded housewares, as well as a new extended offer which includes a sink side range, as well as the aforementioned
The show comes on the back of a challenging few years for Benross, but Amit says: “We feel we have managed these challenges as best we can so that we have remained strong in the market and relevant in what we offer our partners, and ultimately the consumer, in terms of product, price and quality.
“These have been our core values since the business started and we will never change them. It doesn’t mean we are immune to challenges the global economy throws at us, but it does mean we give ourselves the best chance of minimising their impact.”
new heated airer. We will also be debuting our Speak & Jackson products that cover air treatment, heating and cooling. The products are designed with style, quality, and affordability in mind.”
Going forward, Amit doesn’t foresee a huge change in the economic climate in the near future, so he says: “We will continue to offer relevant brands, great products at affordable prices so that when consumers do enter the market, we, and our partners, have the right mix of products to match the needs of the public.”
Simplehuman has some exciting products to share at Exclusively. Gareth Till, retail sales director, explains: “Retail is back, the high streets are busy, and we have some great new products to share with our customers. We’re launching two new collections, matte black and white steel and showcasing our award-winning paper towel pump.”
The company was awarded a gia product award for the Paper Towel Pump, which will be showcased at Exclusively. Gareth tells us: “It really is the first of its kind. An all-in-one paper towel holder and spray pump, providing an effortless and quick clean-up solution.
“The integrated pump is cleverly hidden in the centre of the holder and releases with a single push. Then you have an efficient pump with an ergonomically designed trigger that delivers a continuous fine mist of cleaner to evenly cover dirty, greasy surfaces.”
The matt black collection will launch exclusively in John Lewis from June. Gareth furthers: “Home products in black are very on trend. For the kitchen, our best-selling liner pocket and sensor bins are now
available in the finish, as well as a dishrack, compost caddy and sensor pump. In the bathroom we have a new slim 5L bin, with clever features, and a sensor pump and mirror coming towards the end of the year.”
All of the products are in line with simplehuman’s sustainability efforts. Gareth expands: “Right from when we started in 2000, we offered 10-year warranties on our steel bins, with replacement parts, so we have always been anti-landfill. We have increased our use of PCR in our inner buckets and are introducing bin liners made with 50% PCR material. We’re removing the need for plastic bottles, with our refill pouches and multi-surface cleaning tablets.”
Following a three-year break, simplehuman is making its return to Exclusively this year. PH catches up with retail sales director, Gareth Till, to find out the plans.Inset: The White Steel range will launch at Exclusively.
Eddingtons are delighted to release the second phase of its popular and successful National Trust licensed range which will be previewed during Exclusively Housewares, London in June. Inspired by tiles at Dyrham Park the collection reflects the extensive catalogue of Delftware ceramics held at the National Trust property Dyrham Park located in Gloucestershire. The collection begins with ceramic tile coasters in a neat galvanised-tin holder with carry handle and features images of country life scenes and wildflowers in the popular Delft blue colour and an antique green selection..
There are matching new bone China mugs and worktop protectors which are manufactured at the Eddingtons Tuftop works in Hungerford, rural Berkshire as well as two tea towel sets made from 100% organic cotton, all featuring the same design themes of countryside animals and wildflowers.
Eddingtons
T: +44(0)1488 686572
E: sales@eddingtons.co.uk
W: www.eddingtons.co.uk
Stand EH229
Using geometric shapes and patterns, the collection of trivets is both playful and colourful. Available in a range of colours, shapes and sizes, these silicone trivets will protect worktops and tables in the kitchen and dining room. Able to withstand temperatures up to 250°C, Zone trivets are dishwasher safe. With the function side of things taken care of, the form of these trivets brings fun and colour to the table.
Forma House
E: sales@formahouse.co.uk
W: www.formahouse.co.uk
T: +44(0)2086463883
Stand EH411
Any Sharp look forward to welcoming customers old and new to their booth at Exclusively. The company are now handling UK sales themselves and will be showcasing the full range of Any Sharp knife sharpening products for 2023, which are all available ex stock from their UK warehouse. This includes the new Award Wining X Blade model along with other exciting new products.
Any Sharp
E: clark@aydya.co.uk
W: www.anysharp.com
Stand EH414
Statesman’s new range of air fryers and air fryer ovens are an excellent, energy saving way of cooking a wide variety of food compared to a conventional oven. Statesman offers a 5 Litre Air Fryer (SKAF05015BK), as well as both 11 (SKAO11015BK) and 15 litre (SKAO15017BK) capacity Air Fryer Ovens, providing options for all household sizes.
Blustem Group
E: caroleanne.wilson@blustemgroup.co.uk.
Stand 264
Salter has added to its air fryer collection with the launch of the Fuzion Dual Air Fryer, which features a removable divider for multipurpose use. With a total capacity of 8L, the Fuzion Air Fryer allows you to cook different quantities of food with ease. Remove the divider for large joints of meat or bigger family meals, or insert to cook a different food in each compartment. Viewing windows mean that food can be checked without opening the drawer and releasing heat.
Salter
E: sales@upgs.com
Stand EH449
Exclusively 2023 will be full of surprises from UK brand, Dexam. Not only will the housewares supplier be revealing a series of new products at the show, Dexam will also be adapting its displays to reflect how the brand has evolved over the years.
Dexam is a family company based in the heart of the South Downs National Park. Combining in-depth product knowledge and a passion for cooking, it has been at the heart of the home, the kitchen, for over 65 years. Through excellent service and innovation in the last 10 years, Dexam has moved from being a distributor to a predominantly own brand company.
Dexam offers an extensive range of kitchen tools and gadgets plus bakeware, cookware, storage and
accessories. Bryony Dyer, managing director, explains more: “Over the years we have shifted our focus. Whilst we are still a core cook shop supplier, we have diversified our offering to open up opportunities for gifting – with coordinating collections of textiles and storage/other kitchen accessories. In addition to this, along with our own branded products, we are proud to work with a select number of licensed partners across different categories including the Royal Horticultural Society, Kellogg’s, Scion Living and the School of Wok.
“We are also determined to act as sustainably as possible within our
environment and have chosen to focus our attention on developing products that are longer lasting and have lifetime guarantees such as our Dexam Supreme range. In addition to this, we’ve moved production of many of our products closer to Europe to reduce our environmental footprint and support British manufacturers whenever appropriate.”
Textiles is a key area where Dexam’s sustainability credentials shine through. All kitchen linens are designed in Britain and, as a textiles specialist, its range includes a myriad of patterns and colours.
The company is limiting the amount of virgin cotton used in its textiles by committing to the use of other materials.
Last year Dexam introduced textiles made from recycled plastic bottles as well as an organic cotton range. The company will be launching its initial range of recycled cotton textiles made from off-cuts which would have gone to landfill at Exclusively.
Bryony explains what else is new for Dexam at Exclusively this year: “For the first time we will be showcasing our School of Wok collection in the Brand Showcase area. As a wok specialist, the
area aims to bring the brand to life and will focus on the depth of our wok range.
“Also new for 2023 will be a wall on our main stand dedicated to Dexam’s core textile collections. A key focus will be on sustainable products, from our Sintra collection to long-lasting cookware including a new terracotta range.”
Visitors to the Dexam stand will receive 10% off any new listings and can also spend the £100 BHETA voucher with the company. For those that can’t make the show, Dexam is offering £100 off any order placed when visiting their showroom in Midhurst for a limited time only. Dexam can be found upstairs at Exclusively Housewares 2023 on stand EH446.
being small in size, tools and gadgets can be a great footfall driver for cookshops and houseware retailers, as well as providing a strong source of incremental sales, alongside larger purchases, while also offering inspiration for gifts. Progressive Housewares speaks to some key suppliers to find out the latest in the sector.
For tools and gadgets to work, they must answer a need around the home – making life easier, tasks quicker AND more fun, and bonus points if they’re also stylish and feel good. Paul Marchant, key accounts manager at Kuhn Rikon, expands: “We always approach product development with the question ‘what is the need?’ and how can we make something utilitarian look and feel great? With the Essential Tools range, we wanted to ensure we offered the key items, the essentials, but also offered a point of difference where we could.
“A great example of that is the addition of silicone on some tools to ensure no damage to either the pan or the utensil with prolonged use and so making them suitable on all surfaces.”
Antony Joseph, creative director at Joseph Joseph, furthers: “Our strategy is to design products that solve everyday problems. We always start by looking at the core tools and gadgets used in the home and thinking ‘what is the problem with this and how can we make it better?’ and we take it from there.”
Problem solving is also key for Dreamfarm, as founder and ceo Alex Gransbury tells us: “Good design starts with finding a problem that is worth solving. Products that solve problems get used, products that don’t solve problems collect dust.
“We draw from personal experience but also have a keen ear to the ground with our customers.
“We’re known as problem solvers, so we’re lucky that people are consistently telling us their problems.”
Experience is at the heart of FinaMill’s product. Alex Liu, president and inventor, comments: “I am still driven today by what drove me to invent FinaMill over 10 years ago – to infinitely enhance every cooking experience, and celebrate and connect people through flavour.
Despite oftenBelow: Customers have loved Joseph Joseph’s Elevate in-drawer utensil set, showing clever storage is key. Inset: The new Folio Slim chopping board set has been a huge success for Joseph Joseph over the past 12 months.
“I had already sold millions of spice grinders when I came up with the FinaMill concept – to defend against crosscontamination of flavours, be a quicker and more efficient way of swapping between spices, plus have a single-handed option.”
Having close contact with customers also helps OXO to create new lines, as Maria Spagnuolo, EMEA brand manager, explains: “We observe, we seek feedback, and we speak directly to our consumers. Often, we take time to watch them cook and prepare meals, observing the pain points, and try to find a better way. If we can’t see a way to make the process better, we won’t make it. That’s our motto.”
What consumers are looking for in their tools and gadgets can also be influenced by style, says Alex Liu: “We believe consumers are looking for ‘table theatre’ – getting together with friends and family at home but having a product that’s a real talking point and just fun.”
Space is at a premium for Joseph Joseph customers, as Antony explains: “Currently we’re seeing customers focusing on space-saving items that don’t compromise on functionality. Products that offer multiple functions within one design and cut down the need for multiple tools and gadgets that clutter up drawers, are really popular.
“Sustainability is also a huge focus for consumers. First and foremost, our approach to this is to design high quality products that are made to last, so they don’t need replacing after only a few uses. We are also looking at how we can offer replacement parts to ensure longevity.”
Waste is a focus across the board and drives purchase, as Alex Gransbury continues: “With the rising cost of living, many consumers are looking for ways to
Maria agrees: “The cost-of-living crisis has had a huge impact across the UK, changing the way in which people are preparing and cooking food. Tools and gadgets that prepare food in large quantities have risen in popularity, with many consumers batch cooking to save on costs. Healthy food preparation is a key trend, and it is these consumers who purchase kitchen tools to prepare meals with speed and efficiency.”
When functionality is combined with style, it’s easy for tools and gadgets to sit in both gift and housewares categories. Alex expands: “10 months of the year, the purchaser is the user, then at Christmas, the purchase is for gifting. People often discover what one of our products does during the year and then buy it for all their friends and family at Christmas.”
save money and reduce waste – whether that’s money wasted on products that need replacing, or food waste. Anything that can help you to get the most out of your grocery shop is going to be a hit.”
Antony continues: “The great thing about Joseph Joseph products is that they not only offer unique functionality, but with their accent colours and premium packaging, they are desirable and highly giftable.”
Paul concludes: “If the products are quality and well-designed then yes, they can sit equally comfortably as a gift and an everyday cookshop item.”
1: Tala silicone tools
Tala’s new range of silicone tools covers all kitchen needs, from Slotted Turners and Silicone Spoons to Baking Mats and space saving Trivets. The whole range has non-slip grip for ease. All tools are ideal for use with non-stick bakeware and cookware and will not scratch. Each piece is heat resistant to 240C and dishwasher safe for easy cleaning. The range is in a coordinating light grey colour to suit any kitchen. Tala, Dayes UK
T: 01728 833400
E: sales@dayesuk.com
W: www.dayesuk.com
Stand EH227
2: ChefAid kitchen tools
Whether you're a professional chef or a home cook, the new ChefAid kitchen tool range will help you achieve perfect results every time.
The slotted turner has been designed with a serrated edge, grating surface, and nylon head with a silicone edge. Perfect for slicing, grating, scraping, and flipping a variety of foods. The whole range is temperature safe up to 210C, non-stick, scratch free and BPA-free. Tala, Dayes UK
T: 01728 833400
E: sales@dayesuk.com
W: www.dayesuk.com
Stand EH227
3: Essential Precision Tongs
Everyday tasks such as mixing, cutting, turning and serving are covered with this extensive range of handy kitchen aids from Kuhn Rikon’s Essential Collection –and on show at Exclusively Housewares. Featuring linear designs, the handles are comfortable to hold, while the Precision Tongs pictured here are delicate enough to turn asparagus spears and sturdy enough to flip a heavy rack of lamb. The shallow scalloped curved edges provide a secure grip while being gentler on food.
Kuhn Rikon
E: sales@kuhnrikon.co.uk
T: 01902 458410
W: www.kuhnrikon.co.uk
Stand EH253
4: FinaMill
FinaMill is an award-winning patented electric grinder which allows you to grind spices quickly and easily using interchangeable and refillable spice pods. You can use FinaMill when cooking, on the BBQ or at the table for salt and pepper. There is a choice of colours and two types of pod and it can be operated with one hand, so super-easy for all the family to use and makes great ‘table theatre’. On show at Exclusively Housewares with UK & Ireland distributor Eddingtons. Eddingtons
T: 01488 686572
E: sales@eddingtons.co.uk
W: www.finamill.co.uk
Stand EH321
The Zyliss utensil family is a well thought-out comprehensive system of kitchen tools for preparing, cooking and serving. The timeless design is characterised by Swiss elegance and functionality and follows the company’s holistic approach to sustainability. The handles are made of 50% wheat straw, a renewable raw material which reduces the need for virgin plastics. The heads are made of heatresistant nylon – because nothing protects our environment more than durability.
DK Brands
W: www.dkbrands.com
Stand EH225
An easy squeeze citrus juicer that folds completely flat for space-saving storage. Two-handed sideways pivot operation provides increased leverage using the larger muscle groups of your arms instead of hands, requiring less effort than a traditional press. Unique hinged mechanism presses the fruit in half from the sides, requiring less force than squashing the fruit flat like traditional juicers.
Forma House
T: 0208 646 3883
E: sales@formahouse.co.uk
W: www.formahouse.co.uk
Stand: EH411
In 1975 Cole & Mason launched the world’s first acrylic mill, the iconic 505. It has proved to be a popular and timeless classic which is still carried in the range today. The new 605 and 675 mills take inspiration from their iconic counterparts whilst the squaring off of the edges, the new knob and the addition of the stainless-steel collar provide a contemporary and premium feel.
DK Brands
W: www.dkbrands.com
Stand EH225
Brand new in the essential tools and gadgets collection from Kuhn Rikon and on show at Exclusively Housewares (EH253), is the Essentials Flexible Turner, which is just that. Super flexible, and with the added advantage of a high-heat silicone edge that makes it perfect for lifting and flipping eggs and fish without risk of damage to any non-stick frying pan.
Kuhn Rikon
E: sales@kuhnrikon.co.uk
T: +44(0)1902 458410
W: www.kuhnrikon.co.uk
3:
This durable cutlery set features a sturdy 430 stainless steel core for strength. The rustresistant marble non-stick coating is easy to clean and use. Designed with an ergonomic handle for a secure and comfortable hold, it also has a convenient hanging hole for easy storage.
EKAU Home
T: +44 7771502811
E: howard.parker@wts2020limited.uk
W: www.ekauworld.com
Stand EH156
4: Mary Berry At Home collection
The Mary Berry portfolio from Captivate Brands now includes the At Home collection, including cookware, bakeware and tools –everything you need to cook and bake along with Mary at home. The range includes a mix of woodware and silicone (pictured) as well as stainless steel, all in stylish muted tones to co-ordinate with the rest of the Mary Berry At Home collection.
Captivate Brands
T: +44(0)1386 421 622
E: info@captivatebrands.co.uk
W: www.captivatebrands.com
Stand EH276
5: Full Circle Tools
Full Circle is reshaping kitchen tools with a beautiful evolution in sustainable materials.
Introducing the Gadgets Collection: This sustainable line of stainless steel gadgets is made with uniquely engineered handles - made from a minimum of 75% kraft paper combined with a food-safe, fortifying resin so that they’re safe for the dishwasher, naturally antibacterial, and built to last.
Eddingtons
T: +44(0)1488 686572
E: sales@eddingtons.co.uk
W: www.eddingtons.co.uk
Stand EH229
6: OXO Salad Spinner
With its pump mechanism, practical instant brake button and easy one-handed operation, the iconic OXO Salad Spinner has been part of our everyday lives for over 25 years. Perfect for drying salad leaves and greens, this classic salad spinner features a non-slip pump handle for ease of use, and non-slip base to prevent movement on the worktop. The spinning basket doubles as a colander, and the durable clear dish lets ingredients be seen inside at a glance. The lid also comes apart for thorough cleaning. Available in two sizes.
OXO
W: www.oxouk.com
Stand EH420
Water filters may not be a new concept to housewares retailers. But Aquaphor is launching new products which are central to the sustainability conversation, while also providing health solutions, both at home and on-the-go. PH sits down with managing director, Nigel Wheeler, to see what’s planned for Exclusively and how the brand is innovating in the sector.
With a wealth of experience in the water filter category, Nigel Wheeler launched the Aquaphor business into the UK two years ago and is gearing up for the company’s inaugural appearance in the Launchpad area of Exclusively Housewares.
Based in Estonia, where its state-of-the-art manufacturing facilities are also located, the Aquaphor International organisation is one of
the largest manufacturers of water filter membrane technologies in Europe. The company celebrated its 30th anniversary last year. Having started his career in water filtration 25 years ago, Nigel has worked for various other brands over the years, but says Aquaphor is ‘an exciting place to be’. The first way Aquaphor offers difference is the patented technology used in its filters. Nigel explains: “Our key filter technology is
called Aqualen and that is the DNA that runs through all of our products. In techie terms, it's a fibrous material with two ingredientscarbon and resin - and we weave these into a material that is our unique intellectual property.
“Aqualen enables the water that is poured through the filter to evenly spread and widen the contact surface area. As the water makes contact with Aqualen, it has a greater opportunity to reduce more contaminants as a result. This means we will perform better and last longer. So basically we claim to take out more contaminants than others.”
The Estonian manufacturing base offers a range of benefits for UK customers. Nigel comments: Proximity to the UK market and manufacturing in Europe is a key point. I think retailers are now looking to
balance their supplier base that historically relied on the Far East, with European suppliers and manufacturers.
“Obviously cost is a significant consideration and our investment in significant automation allows us to manufacture these products at the lowest cost, as a result we manufacture with a more than comparable cost base to the Far East. In terms of the freight issue, our lead times are less than a week from Estonia compared to up to eight weeks out of China.”
Alongside the Aquaphor brand the business also manufactures private label products: “That makes us quite attractive to a UK retail base as we are a ‘One Stop Shop’ for the category,” Nigel says. “We have secured several private label contracts and are now a strong alternative to Chinese manufactured private label brands.”
Central to the conversation around sustainability, water filters are a real and credible alternative to the problem of disposable mineral water bottles, while also providing a lower cost option than mineral water, using a water filter can save a typical family hundreds of pounds a year’, so becomes a real time solution in the costof-living crisis.
Nigel explains: “There's now also a demand for greener solutions to combat single use plastic. The category was really born out of the need to improve the taste of tea, but now the consumer needs are numerous and changing and we’re answering those new challenges as well.
“Of course, we do manufacture plastic products but we are launching a recycling programme in Q3. We’ve had to wait until we’ve got the critical mass to be able to put that type of programme in place, and it completes the circle where the consumer can use our products and be confident that they will not end up in landfill, by returning the filters to us where we will turn those into second life products for the home and industry, this completes the sustainability circle, and allows us to be part of the larger conversations with the consumer and retail customer base.”
Aquaphor is also creating new products to meet consumer needs throughout their lives and provide sustainable options for hydration. “There's several different motivators in the category. Many are motivated to use our
products to try and hydrate the family more. We've now gone one step further and developed hydration bottles with filters that also take out the key contaminants present in tap water.
“We're trying to be present in every place that the family consumes water in their home life. And now their out of home life as well, as they travel through their hydration day. So making these products more accessible, easier to use, offering greater choice, is what we stand for.”
To that end, Aquaphor launched the City Filter Bottle around a year ago, which features the unique Aquaphor City filter in the bottle. The company has now gone one step further, and at Exclusively, will launch a new technology.
Nigel unveils: “We are launching a world’s first electronic filter bottle, which enables the consumer to literally charge and go. Press a button and the bottle with its very innovative micro-pump system in the lid, delivers filtered water direct to the mouth without the need to suck. There will be two different filters addressing the in-home and out of home need. The first filter will take out chlorine and limescale to improve the taste of the water. And then a second filter type enables you to use this product outdoors where water is not so trustworthy, removing viruses and bacteria. So if you’re camping, caravanning or a festival goer, you would use that bottle.”
Also new at Exclusively, Aquaphor will be meeting demand for larger filter jugs with the Provence Slim – a 3.8L fridge filter jug. There will also be a glass product on display, offering a take to table option, which hasn’t been seen in the category before.
The Aquaphor portfolio takes convenience a step further with the flagship J. Schmidt 500, an electronically powered family filter jug which will fit in the fridge and delivers clean water at the touch of a button. The pitcher also filters bacteria and viruses: “A normal water filter jug just
takes out the taste and the smell of chlorine and limescale,” Nigel explains. “This goes one step further. It is a very, very sophisticated product and is particularly good for those that have got concerns over health, or just want the safest, fresh tasting water that you can possibly get. This is pretty much the Rolls-Royce of filter jugs.”
To date, Aquaphor has mainly partnered with online businesses in the UK, but at Exclusively, is looking to engage with both on and offline retailers to discuss the new lines. Nigel concludes: “We see category growth of high single digits based on prior year as consumers look for sustainable products that save money. As a small business, we’re growing much faster than that. The data we have suggests that we are probably the fastest growing water filter brand in the UK.
“10 years ago there was probably two brands in the category and now there's six or seven. So you have to be disruptive. You have to be competitive. You have to be dynamic and you have to be different, I think that's what the Aquaphor brand stands for. We don't market me too products. We market innovative products which offer a choice of design and bring a point of difference to the category.”
1: Cerve
Excellence in glassware decoration. The integration of marketing and production allows Cerve to anticipate trends in the tableware market, develop new ideas, create effects and colours never seen before. Organic and OKJ glazes, exclusive patents, the complete range of Cerve glass decoration technologies set no limits to the imagination and ideas for original decorations, with bright and resistant colours. The high customization possibilities and to respond to the most specific needs in terms of decorations, speed and flexibility in production batches allow Cerve to satisfy the requests of our customers.
EP Brands
T: +44 (0)1992 252105
W: www.epbrands.co.uk
EH 223
2: Vidivi
New Vidivi collection Murano is created by Marco Mascetti's Mister Smith Studio in Milan. A collection that offers innovative and original shapes, combined with strength and brilliance, in high definition glass, vases and underplates. The quality and design is coupled with specific attention to sustainability. In January it published its first sustainability report. Not only does it produce a green product in itself, but it does it by implementing a production process that respects the environment. It uses for example, an electric oven powered by renewable energy.
EP Brands
T:+44 (0)1992 252105
W: www.epbrands.co.uk
EH 223
3: Stölzle Lausitz
The secret of Stölzle-Lausitz glasses is utilising 130 years of glass making art and using sand from the lausitz region. Fine glasses are for moments of joy, that is what Stölzle Lausitz has represented for that many years. A glass by Stölzle adds a noble touch to water, whisky and wine, for good reason. Stölzle Lausitz are the biggest producer of stemware in Germany. For 130 years we have been developing new products and processes independently in Weißwasser. Today true wine drinkers appreciate the Stölzle Lausitz glasses as the ideal in the living space for good wine.
EP Brands
T: +44 (0)1992 252105
W: www.epbrands.co.uk
EH 219
4: Glass decoration B2B sector
Function, aesthetics and marketing moulded into glass and ceramics. Stand out with products that tell the brand and are an expression and witnesses of quality. Cerve manufactures and personalizes glasses, bottles, mugs, cups, glass items for promotional purposes. Consultant and partner alongside the customer, Cerve offers all its experience and flexibility in the supply of promotional glass items. Containers that speak to the end-user and that, at the same time, perfectly meet the functional needs of catering and HoReCa. From the supply of shapes to limitless customization, glass becomes a business card for coffee roasters, wineries, breweries, promotional agencies and HoReCa operators.
EP Brands
T: +44 (0)1992 252105
W: www.epbrands.co.uk
EH 223
Oberglas specializes in the production of aesthetic and functional tableware using IS technology. Oberglas is one of the most competent suppliers of beer steins, water and wine carafes, drinking glasses, and shot glasses to the industrial, hotel and catering sectors. Our selection of products ranges from traditional designs to elegant and modern product ideas. The Oberglas tableware product line is manufactured in the Stölzle-Glasgruppe state-of-theart glassworks in Poland. The production sites are located in Poland - in Częstochowa, Silesia, and in Wymiarki, Lower Silesia.
EP Brands
T: +44 (0)1992 252105
W: www.epbrands.co.uk
EH 219
RKW’s biggest own-brand, Tower, will exhibit a range of housewares from popular kitchenware collections such as Scandi, as well as cookware from collections including SmartStart and Cerastone Pro.
Iconic Tower kitchenware collections will be on display at Exclusively, featuring new colourways based on 2023 trends. For Scandi, a new Cool Grey colourway will be on the stand, complete with a walnut trim. This is joined by the popular Jade Green Scandi colourway, as seen in the Tower Scandi five-piece storage set. Green is a very popular colour trend for 2023, as consumers look to connect with calming nature in the home.
SmartStart is a range of intelligent and energy-saving frying pans exhibiting at Exclusively 2023, featuring a temperature sensor which changes from a bright red colour to a darker red at the optimum cooking temperature of 200°C. The four variations within the collection include Classic, Gourmet, Forged, and Ultra Forged, available as 24, 28, 30, and 32cm frying pans. The SmartStart collection features exclusive Aeroglide non-stick coatings, which are up to 15 times stronger than other standard nonstick coatings, providing unrivalled non-stick,
anti-corrosion, and abrasion resistance capabilities, giving consumers the ultimate non-stick, easy to clean cooking experience.
New Cerastone Pro cookware was developed as a continuation to the Cerastone line by Tower. The five-layer nonstick coating is 15x stronger than the competitors, and the cookware bodies are made of heavy gauge 4mm forged aluminium.
The collection includes pans with the Tower exclusive Inducto induction compatible bases, with rapid heat up allowing end-users to start cooking in no time. Because of its high abrasion resistance and effortless food release provided by its non-stick coating, Cerastone Pro is incredibly easy to clean and is dishwasher friendly.
Tower as the home of the air fryer, promising to showcase an exciting new collection at Exclusively 2023, including the largest Tower Dual Basket air fryer to date, the Tower 11L Elite model. SDA on the stand will include Tower floorcare and kitchenware products, and SDA from leading brands Black + Decker, Lavazza, and Smeg.
l Le Creuset mugs
l Chilly’s Bottles
l Freckleface Wax Melts
l Taylor’s Eye Witness Rainbow
Silicone Tools
l Sage Barista Impress
Potters of Hockley, Essex was established since 1909, and the cookshop opened in 2012 as an extension of the business. Known for its showstopping window displays and friendly team, the shop offers a wide range of cookware, SDAs, kitchenware, giftware and more.
“Giftware for us is seeing the biggest increase. Customers do seem to love a bit of home fragrance. Le Creuset is on the up too, it helps when they launch so many great products each year.”
Tom Carter, director of Potters, tells us: “In the 11 years since opening, the shop has changed a huge amount. Not only has it had three extensions, but the stock ranges have evolved too. We now have a lot more giftware that we started out with, plus the electricals have grown substantially.”
“The staff and the nice customers are the best thing,” says Tom. “Also, the great feel it has. We demo in our kitchen every day and this creates a wonderful atmosphere. We are like a family here and that makes it an enjoyable place to come.”
l The cookshop is around 2,000 sq ft.
l Potters carries over 10,000 products in the cookshop, which doesn’t include the other side of the shop. In total, the store holds around 25,000 SKUs.
l There are currently 19 members of staff, including four sets of mothers and sons, including Tom’s mum. “The owner does visit and help us out from time to time.”
l There is a big event coming up. “We have Hannah Dale coming in to our store. We love Wrendale, it is such a fabulous range of products. We will be offering teas and cakes to the customers and across our shop front there will be local stall holders selling anything from crafts to churros. All of our windows and display tables will be Wrendale themed.”
“We’ve recently moved the shop around and discontinued ranges that are slow selling. This helps with stock flow and keeps the customer interested. We are also holding events more often now to keep public interest up.”
Potters’ newest supplier is Liga. Tom explains: “We love the story behind the product, especially the Beach Clean range, plus they are in Cornwall, which is my favourite place and I hope to visit.”
“Electricals are definitely decreasing in sales, particularly larger items like food mixers, processors and blenders. Maybe this is a sign of the cost of living going up so quickly.”
“Trade is definitely challenging, however we haven’t seen a drop in sales, it is more that we have to work harder and smarter to keep the public buying in-store and online.”
“We promote the shop on all social media avenues, in the local press and we do leaflet drops to the surrounding areas. Social media is the best tool available though and gets the most interaction.”
Sabichi began with a three-litre bathroom bin in 1994, before expanding to shower curtains, bath mats and pop-up laundry bins. As the company nears its 30th anniversary, it has grown to incorporate items like dinner sets, cookware, utensils and more. In 2016, Sabichi acquired heritage electricals brand, Haden, followed by PIFCO in 2020.
The retail and consumer market has encountered challenges over the past year. Director Sachin Bagga explains: “Over the past year, the company has faced both challenging and exciting times. On one hand, there have been various obstacles to overcome, including supply chain disruptions, market fluctuations, and changes in consumer behaviour. However, we always take the view that challenges can be overcome and turned into opportunities as well as forcing change and innovation.
“We have swiftly adapted to the changing retail and consumer landscape by additionally reinforcing our digital abilities, as well as ranging products more suited to a more conservative consumer wallet.”
Sachin credits his staff as being a major factor in the success: “At the heart of our business we have an incredible team of dynamic individuals and collectively we all face the tough and good times together –driving the business forward. And their passion for Sabichi, Haden and PIFCO is a major key to our success.”
While challenging at times, the last 12 months have been positive. Sachin continues: “The last year has been a productive and exciting time for our company. Across each of our brands, we have introduced new products, all true to each brand’s DNA and in line with consumer trends.”
Within the product newness is a new Starbeck range of kettles and toaster for Haden. Sachin explains: “A stunning matte and gloss textured mix, this range photographs beautifully for digitally focussed retailers and provides the valued Haden customer with stunning design and quality at a great price point.”
Haden is sponsoring Exclusively, where the company will be showcasing the range
along with new lines from Sabichi and PIFCO. Sachin says: “We always find Exclusively an amazing time to connect with our existing retail and business partners, as well as meet new prospects.”
Looking ahead, there’s much excitement. PIFCO continues to grow, while Sabichi will be launching new lines. Haden will see introductions at a range of price points and an increased range of appliances.
Marketing will also be a focus, as the company grows its ‘A cuppa with’ series on Instagram. Sachin comments: “We will be doubling down on our marketing efforts, including digital and social media campaigns, to reach a wider audience, showcase our latest products and raise brand awareness.”
Sachin also hints at a potential expansion into new categories in 2024..
Founded in 1994, Sabichi offers products for every room in the house and aims to provide high quality homewares to its customers at an affordable price. Progressive Housewares finds out more about the company and it’s plans for Exclusively and the coming year.Inset: Having started the company with a bathroom bin, Sabichi now offers a wide range of products for the whole home. Inset: Sabichi's top selling reactive glaze dinner set in blue.
With over 30 years in business, OXO strives to create products that make people’s lives better, with a bold rule that if a product doesn’t meet this criteria, the company won’t make it. Progressive Housewares sits down with Maria Spagnuolo and Max Viale-Sole to find out about the company, its Icons are Forever campaign, future launches and charity initiatives.
The OXO brand was born of love. Founder Sam Farber was watching his arthritic wife peeling vegetables and could see she was suffering. Thinking there must be a better way to do it, he developed the Swivel Peeler, which is still part of the portfolio today. The Swivel Peeler features sharp, Japanese blades in stainless steel, along with an ergonomic silicone handle which went on to form the foundation of the company’s Good Grips sub brand.
Brand manager EMEA, Maria Spagnuolo, says: “The idea behind OXO was ‘how can I create a tool that is going to facilitate making the task of preparing a meal easier?’ With that in mind, our tools have completely changed the way we cook at home today.”
OXO then expanded into other categories such as measuring, organisation and cleaning until the brand was integrated as a new division of the company Helen of Troy. “What we say today is that the swivel peeler is one of the pioneers of the
brand,” explains Maria. “It has not changed from a design perspective since then, so we have a design that is timeless.
“Our brand essence is that we always create products that are universal, that have a purpose first of all. It’s not just design for the sake of design, but design with purpose.”
Sales manager for the UK, Max Viale-Sole, continues: “I think the reason why the OXO Brand identity has remained intact for years, is because it's so simple. And the core values remain the same - to make products that make everyday better. That's such a nice strapline, but actually really is the value and the essence of what OXO is. We're trying to make every single touch point you have with our brand better for you.”
The products that were developed in the early stages of OXO, have recently been brought together for the brand’s Icons are Forever marketing campaign. Maria tells us: “The campaign is something we initiated in EMEA to underline our uncompromising attitude towards quality and universal design.
“The idea started from the fact that we have products which have been unchanged for more than 30 years and they have become real icons for consumers. OXO may be a lesser-known brand, but people know our products, so that’s the reason we decided to highlight the legends in our range.”
The idea behind OXO was ‘how can I create a tool that is going to facilitate making the task of preparing a meal easier?’ With that in mind, our tools have completely changed the way we cook at home today.
We decided to put these four categories on a pedestal with a spotlight that defines their minimalist, elegant design, which also really highlights their functionality and timeless universal design.
Maria Spagnuolo Brand manager EMEA
Those legends are, of course, the Swivel Peeler, the Salad Spinner, the Angled Measuring Jug, and the POP Containers. Max says: “Research has shown us that people want to buy products they can trust and they’re looking for products to be loved and recommended by other consumers. We know we get recommendations from consumers about those four products, particularly, so it feels right to elevate the way we communicate about them.”
Maria expands: “We decided to put these four categories on a pedestal with a spotlight that defines their minimalist, elegant design, which also really highlights their functionality and timeless universal design.”
While much of the portfolio has been established for many years, OXO is constantly innovating. The company is about to launch a new collection of barware at the end of the year. Max tells us: “This is about bringing a range of really innovative solutions to market, which are all designed with a purpose. For example, the single wall cocktail shaker has gaskets in the lid, which means it's fully waterproof, but it's also really easy to get off once you've shaken.
“What we've done is design and engineer this range to be a real suite of tools which are better than the competition and are solving those problems. We're already getting some really encouraging pre-sales numbers from different retailers, so we think there's definitely the demand for it. And we've designed the packaging to make it a little bit more giftable, as part of that gifting season when we know there's a really good market for it anyway.”
OXO also supports its retail partners to convey the brand essence and its products in a number of innovative ways. Max comments: “We’re really excited with the fixtures we installed in Lakeland last year, they look absolutely fantastic. They have a timeline which tells consumers about our history and brand progression, but also really elevates our position within the store.
“The Cooks Table is a temporary site in John Lewis, where we've manufactured something to really elevate that space and
elevate that brand over the period as well. We're following that strand around where our origins are, all the way through to making sure consumers can see the differences, feel the differences versus just being landed with a huge selection of products.
“We've had some great success with that, and we've got some exciting projects planned with John Lewis and some independents where we're going to continue that evolution.”
OXO partnered with 1% For the Planet around two years ago in the UK. Maria says: “We thought it was time to give back. We donate 1% of our annual sales to this organisation and then they re-donate to NGO organisations that are, in our case, particularly active in food sustainability, because it's linked to our core portfolio.” The brand has also recently added the Orchard Project to its partners. Maria outlines: “Their aim is for every household in the UK’s towns and cities to be within walking distance of a productive, well-cared-for, community-run orchard. And OXO is happy to be part of this journey"
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Need a small bin that is great in design?
Brabantia’s Bo Waste Bin 4L may be modest, but it’s easy on the eye. Not to mention it fits in corners and is even wall mountable. This bin is designed to blend into your bathroom décor - for bathroom waste, or perhaps recycling. The Bo Waste Bin 4L is Cradle-to-Cradle certified at Bronze level and comes with a fantastic 10-year guarantee. For more on this collection, please get in touch with the Brabantia sales team.
Brabantia
W: www.brabantia.com/uk
E: sales.uk@brabantia.com
The Solingen-based premium knife manufacturer has extended its Classic range by meeting customer demand for more colour and individuality in the kitchen. The launch of Classic Colours comprises five new stylish colours, inspired by the culinary world, each available in eight blade shapes.
Wusthoff
E: c.branigan@wuesthof.de
T: +44 (0)7795 364352
W: www.wusthof.co.uk
Brabantia’s Make & Take collection encourages you to take a moment for yourself; enjoy preparing and eating a freshly made lunch. This super Salad Bowl holds up to 1.3L of fresh goodness, with a smart inlay for toppings, and a dressing container that doubles as a plug. Available in Dark Grey, Light Grey or Jade Green. Get in touch to order.
Brabantia
W: www.brabantia.com/uk
E: sales.uk@brabantia.com
Just launched by outdoor lifestyle specialist Whitby & Co, is this series of magnetised compact cutlery from French brand Akinod. Available as Straight or Foldable Mulitfunctional sets, the cutlery is designed as the perfect solution to eating anywhere. Handle designs include decorated polymer or wooden, and black or polished mirror finishes. Also new is the Akinod 1.4l dual-compartment polypropylene bento box set, featuring an acacia lid and its own insulated tote bag.
Whitby & Co
T: +44(0)1539 721032
W: www.whitbyandco.co.uk
E: sales@whitbyandco.co.uk
Wusthof, the Soliingen-based premium knife manufacturer, recently launched five new additional colours to its Classic series, all inspired by the culinary world. Velvet Oyster, with its sophisticated, chic, but modern tone, is leading the way as customer favourite. Available in eight different blade shapes.
Wusthoff
E: c.branigan@wuesthof.de
T: +44 (0)7795 364352
W: www.wusthof.co.uk
Reacting to shifting consumer habits, Lifetime Brands has been working to create new ranges to satisfy demand, in time for the Exclusively Show. Claire Budgen, commercial and marketing director, tells us: “This year more than ever, consumers want more for their money. And retailers want to deal with less suppliers who offer more. Enter Mikasa and Lifetime Brands.”
Mikasa’s new tabletop collection embraces lifestyle, expressing co-ordination and casual elegance in styles that suit a cross section of demographics. The new range is also omnichannel optimised to further support retailers. Claire explains: “All items are packaged in
sustainable, recyclable, drop test ready packaging with items beautifully gift boxed and individually barcoded for retailers who prefer to sell loose.”
Mikasa has been synonymous with great tabletop design for over half a century and building upon this reputation, Lifetime Brands has completely redefined the whole range. Claire says: “The entire collection is built around different personalities expressing their own style, as the strapline rightly says: ‘Style your Mikasa, your way’ and this is integral in each design and product.”
Lifetime Brands has also been working hard behind the scenes to make life as easy as possible for its retail partners. Claire outlines: “Better still for retailers, the different collections are easy to merchandise with other brands within our portfolio, be it MasterClass, KitchenAid or La Cafetiere. And to support you further, we have created a
wealth of marketing, with lots of inspiration from planograms, to setting the tabletop instore, to sharing a wide range of digital assets online.”
The new collection will be on show in June. Claire says: “Launching at Exclusively this June, we know this collection won’t fail to delight, comprising nine dinnerware collections across stoneware, fine china and porcelain, alongside four glassware ranges, six cutlery sets and wonderfully tactile textiles, Mikasa has a setting suited to everyone.”
Looking ahead, Lifetime Brands has also been busy creating lines suitable for gifting, which boast on trend colours and themes. Claire comments: “You asked for mugs and we’ve certainly delivered; in fact over 35 of them.”
While Mikasa is creating huge excitement, there is plenty of new throughout the other brands too. Claire says: “Although we are super excited about Mikasa (can you tell?), we have introduced new glassware and mugs to the award winning La Cafetiere
range, each one is beautifully designed, but the detail is in the texture.
“Your customers won’t be able to resist touching and picking these up, they are just too tactile and they also look great, perfect for gifting this festive season especially as each one is gift boxed.”
Staying with the texture and patterns, Lifetime Brands has also introduced two new striking ranges to S’well. Claire explains: “The response to S’well launching earlier this year has been staggering, deemed as the Original Hydration bottle, it has not lost its hold on the market. May this success continue.”
Last but not least, favourite brand KitchenAid has an
extended range of tools. Claire outlines: “Just when you thought they couldn’t get any better, each new KitchenAid addition has been designed to ensure your customers create with confidence.”
Head over to stand EH454 at Exclusively, where Lifetime Brands’ autumn/winter collections will be on full display. Claire concludes: “We cannot wait to show you, or if you are unable to make these dates, please contact your sales manager to arrange an appointment in our showroom. You are always welcome.”
All we care about is getting the best cup of coffee in your hands. That's why we roast fresh. That's why we grind fresh. And that's why we brew fresh.
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Evoking the feeling of dining under clear skies on distant shores, Azure’s mesmerising hue refreshes the spirit and captivates the senses, wherever it goes and however it’s served. Designed to enhance every décor, Azure is available in a range of Enamelled Cast Iron cookware, oven-totable Stoneware and Accessories.
