Progressive Housewares March April 2020

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Market focus

lay it your way Inset: Royal Doulton is embracing the casual dining experience. Below: The Morocco collection from Porland features bold colours. Bottom: Old English is an original pattern from the turn of the 20th century, but still a bestseller for Arthur Price.

Nowadays the idea of a complete tableware set is no longer the standard, as customers look to mix and match shapes, colours and styles across ranges. Every taste is catered for, from high quality porcelain to rustic handmade pieces.


here’s never been more choice in tableware and serveware than there is now. Customers have complete freedom and flexibility to tailor purchases to their own style and needs. With the influence of social media making people’s lives and homes more visible than ever, consumers are becoming more styleconscious and are always on the lookout for fashionable and functional pieces for their dinner table. “A mix and match of neutral colours is very much on trend at the moment,” states Paul Donnelly, senior brand manager for

Typhoon (from The Rayware Group). “This creates a stylish and modern dinner setting without distracting from the delicious meals. We also see theatrical dining on the rise, with consumers striving to make staying in for a meal a memorable, and more importantly, Instagram-able experience.” The Typhoon Living Dinnerware range has been designed in two neutral colours of cream and grey, perfect to add to any dining table in one tone or to mix and match. With dinner and side plates, as well as a mug, pasta and cereal bowl, this line is complete for every dining need. Portuguese company Porcel sees the power of mixing colours, patterns and shapes, not just as a trend but also as a form of expression, as sales manager Diana Pinheiro explains: “These days, customers search for individuality, style, uniqueness and character. They’re looking for single and bold pieces, having options available that work as complements. Premium Gold collection is our first collection for 2020 featuring beautiful, well-designed

A cut above the rest The UK is still a relatively traditional market when it comes to cutlery, according to Simon Price, chief executive officer of Arthur Price. “Parish patterns are still our bestsellers with Old English, one of our original patterns from the turn of the 20th century, our bestseller. Many commentators talk about customers mixing patterns; we rarely see this.” Simon continues: “A good price point, strong pattern design and material quality are important to customers. We’ve got a very strong selection of new products and ranges for 2020, one of our strongest ever. The new Arthur Price Party Collection is due out just in time for the summer party season. Great fun, an excellent price point and it’s complementary to many of our patterns.”




and elegant hand painted pieces with a gentle touch of gold for a perfect and unique table set.” Even brands traditionally associated with the complete dinner