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In Profile: Enesco
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To Thrill
Enesco UK is renowned as a major distributor of high-quality figurines and accessories featuring the world’s favourite licenses - Beatrix Potter, Disney, Grinch, Harry Potter, Heartwood Creek by Jim Shore, and Lolita - with the company continuing to distribute the much loved Willow Tree figurines, alongside its own, inhouse designed Beatrix Potter and Ginology collections. With a new mid-year launch just unveiled, marketing & product director Helen Cottrill reveals what will be ringing up sales for the company in the second half of the year.
Enesco has long been synonymous Flopsy Bunny to the Enesco’s Top with the world’s leading collectables offering. And, of course, 3 Collectables our own Ginology brands, and with exciting new l All Jim Shore collections collection, along with products coming into play for the and collaborations second half of 2022 - to include a Lolita, are leading brands l Disney by Britto brand new licensing collaboration in both everyday and l Willow Tree with Scion, a new baby and home luxury gift glassware. In gifting collection, and several other surprises fact, our 2022 Christmas collection from along the way - the company is Ginology has sold out already!” understandably feeling bullish about the coming season. “Given the current cost of living crisis, and talk about a recession, it’s always good to have a strong portfolio of functional gifts,” states Enesco’s marketing & product director Helen Cottrill. “People will always want to give gifts, and birthdays, weddings and new babies will continue to be celebrated. However, consumers will be looking for great value for money, as well as thoughtful and often practical gifts. We have spent a lot of time in recent months developing a superb collection of functional baby gifts across Peter Rabbit and Disney and will be adding Scion and 34
Progressive Gifts & Home Worldwide
Far left: Enesco’s marketing & product director Helen Cottrill. Below: New from Disney Baby. Bottom: An unusual wall clock from Allen Designs.
It's a similar story when it comes to Demdaco. “Our Demdaco portfolio, launched for Spring 2022, really took off, and consequently we have opened many new accounts,” Helen confirms. “Products range from home fragrance options to functional glassware, planters, and beautifully presented game sets for evenings at home with family and friends. Meanwhile, Allen Designs remains one of my personal favourites,” she continues, “so I was delighted when we announced that we had not only acquired the company but also retained the talents of Michelle Allen. It has allowed us to re-introduce the clocks at affordable pricing, and to add in the planters and water bottles, along with kitchen and ladies’ accessories. The stock is due in Q3 and we are currently working on formats specifically for the UK and European consumer.” Sustainability meanwhile, is naturally at the forefront of everything the company does. “It’s such a hot topic across all of our markets, especially Enesco’s Top in Europe, so, of 3 Gift Ranges course, it’s high on our agenda too,” l Ginology Helen emphasises. l Beatrix Potter l Demdaco “Therefore, with
