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A to Z about Sales Force Automation App Sales force automation (SFA) is all about using sales automation software and creating workflows to create sales management simpler for everyone involved. The point of sales force automation is to simplify the sales process and mitigate the amount of manual, repetitive tasks for sales reps. It creates contact management, opportunity management, and task management simpler by having the entire history and data of your interactions with a customer stored in one place. It also tracks sales leads and helps to set up reminders and notifications. Grab a snack or two, and let’s dive into the world of Mobile Sales Force Automation Software and Sales Force Automation App. What is the difference between SFA and CRM? SFA structure can be incorporated into CRM (customer relationship management) systems, but don’t get puzzled! SFA helps you monitor and analyze data and customer conversations throughout the entire customer lifecycle with the aim of keeping existing customers satisfied. While a CRM is a system you use after-sale to retain and make your existing customers happy, sales force automation software or apps are used for customer accretion. We’ll get to all the information in just a minute, but let’s clarify the basic details first. 1/3