How to Make a Successful Reel

How to Make a Successful Reel Discover SmmStore tips to make a winning Reel and get thousands of views to promote yourself online

How to reel on Instagram and get thousands of views? This is one of the doubts that animates companies and social managers in 2021. As is well known, social channels are now a decisive push to promote themselves and do some healthy branding. And the Instagram Reels are the latest invention of the social network most loved by young people to try to involve users in an ever-greater way. But how to make a perfect and winning Reel? Here are get advantages from SmmStore.Ca to make perfect reel on Instagram.

Instagram Reels: what they are The first appearance of the Reels on the ether took place in 2019, in Brazil, in a sort of "trial" period which then had its definitive consecration on August 5, 2020, with the official launch all over the world. From that moment the race for the successful Reel has gone crazy: companies, users and social managers have started studying how to get the most views, effectively changing the dynamics of Instagram.

But before understanding how to get a successful Reel it is good to understand what a Reel is. Very simple: Reels is nothing less than an Instagram function that allows the user to record short videos (or edit them), of about 15 seconds, by inserting textual, audio or graphic elements in support. In short, it is Instagram's counter-move to Tik Tok, undoubtedly the most popular and famous social network for the "video" sector.

Differences between Reels and Tik Tok For those who are used to using Tik Tok and want to reach many views with Reels, it is good to know that there are differences between the two platforms. This therefore presupposes a different approach and, consequently, a careful study before starting to publish.

But how are Instagram Reels and Tik Tok different? Until a few months ago, a big difference was related to the duration of the videos. Those of Tik Tok lasted up to 1 minute, the Reels up to 30 seconds. With the latest implementations, Instagram has also brought the duration up to 60 seconds. However, there remains an important divergence on how to use it: in Tik Tok just open the app and the video stream automatically appears, which can be scrolled with a tap. In Instagram Reels, on the other hand, you need to click on Explore and access the specific Reels function.

Successful reel: how to do?

Getting many views using the Reels function is not easy, as always, you need knowledge of the means of communication, a good base of followers and, of course, a lot of creativity. Indeed, we can really say that creativity is the main ingredient to obtain a successful Reel. Companies can exploit the creative vein by declining it in different ways: having fun, creating informative contents, choosing the “wow” effect.

The key is to have a well-defined strategy. A Reel without following, isolated, and without being included in a broader strategy is not destined to be successful. For this reason, it is very important for a company to study in advance what you want to communicate with the Reels, whether to promote a product or your brand. With one goal: to become recognizable to users.

How to make a Reel? Here are some winning ideas To get thousands of views with a Reel and allow the company to increase visibility it is necessary to have the right idea. Often the right idea is not something already seen, but an impromptu lighting result of creativity. Despite this, however, it is good to point out some roads that,

given in hand, are proving to be successful in the world of Reels. Here they are: 

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Integration between social networks: as already mentioned it is good practice that the Reels are part of a broader communication strategy. An advice? It is always a good idea to reproduce the videos posted on Tik Tok on Instagram Reels.

Informative content: 60 seconds seems short, but it can also be too long to explain a product. A clothing brand, for example, could use a 15-20 second video to explain the characteristics of a garment: price, design, fabrics. We also remind you that with the Reels it is also crucial to exploit the possibility of accompanying the video with audio, texts and captions.

Backstage: what's more interesting than backstage? Probably nothing. Users love to find out what lies behind the product, its creation and its advertising. This also applies to those who organize events. An example? How much would you like to find out what your favorite musical artists are doing behind the scenes?