The goal for the identity of the Old Venice Restaurant is to embody the spirit of modern Italy while also drawing inspiration and influence from classical Italian ideals of family and sophistication. A sizable constraint for The Old Venice Restaurant’s identity is the necessity to adapt to the many events that the restaurant hosts. These events bring in many people, personalities, and (importantly for the Old Venice Restaurant brand) many different color schemes in the shape of various party ephemera. Rather than suggest that guests do not personalize their event to their tastes, the Old Venice Restaurant brand cooperates with this influx of unexpected color by remaining relatively monochromatic. In this way, the Old Venice Restaurant brand does not conflict or upstage any ephemera brought by the guests to the event.
