How to Improve Executive Online Reputation Every executive is the face of their organization. An executive is responsible for not only his personal reputation but his company’s reputation as well. A strong online executive brand also supports the company’s online reputation. So, For every growing business it is crucial to build a strong online reputation. Online reputation management is the best method of protecting the web reputation of a private, company or organization to create a public impression. Nowadays, search engines like Google have established themselves between the media and the consumer to a large extent. One of the examples is Google News.on this site one can search stories, click on links, and be taken to the news site. If a news publisher isn’t in Google News their traffic tends to drop due to which ad revenue also drops. So, News publishers now rely on Google News. The same story applies to Google also. People search something on google more than 1.2 trillion times per year. That’s how People find things now. When someone “Google” an executive or company the search results tell that person’s story. The stronger your online profile, the higher chance you have to rank well on Google. In order to control the online reputation of an individual or company there are some specific websites that tend to rank higher than others for executives. There are many types of content that showcases an executive online reputation, including:
Build a social media presence
Create a website
Build online profiles
Write a book
Authors blogs
Create Wikipedia page (only if you are eligible)
Answer interviews
Make public relations and try to speak publicly
There are certain websites that can be used to improve executive reputation. These websites can be modified by executives. While using these websites executives have control over what is said about them online and These websites have performed well in search results. Online reputation management is crucial for the success of many individuals. There are some activities which you can do to build a strong online presence and to improve your search results and reputation :
Writing Blogs
Creating original content on your company websites
Maintaining your professionally managed social media accounts