For over 45 years, Fred DeFalco has been involved in many aspects of real estate: sales, brokerage, management, home building, auctions, investments, funds, and land development, within the residential and commercial sectors. As a highly experienced strategist, Fred has personally facilitated over $5 billion in real estate transactions and managed thousands of brokers. More than 5000 real estate careers have been influenced by Fred’s life/development coaching.
Specializing in accelerated sales for unsold properties, Fred designs sales and marketing plans for property owners, REALTORS®, and other real estate companies. He developed and trademarked the PublicPricing® system that allows the public to price a listing. Because
Fred is well-versed in developing productive and profitable strategies, he is in high demand among industry professionals, attorneys, and institutions.
Fred created The Real Estate Resource Center in order to offer expertise and opportunities in areas that incorporate all his experiences throughout the years: eXp Realty® - Transform the lives of REALTORS® with eXp Realty’s revolutionary platform PublicPricing® - Produce a sale in 15-30 days through buyer and seller collaboration Investing – Training practitioners how to become real estate investors Coaching – Building & Improving The Real Estate Practices of Brokers, Agents & Teams Auctions – Teach REALTORS® how to utilize real estate auctions in their business Encouragement Enterprises International, 501(c)3 – Help prevent and resolve societal issues
states Developer, PublicPricing®, Real Estate Sales System
Certified Integrative Nutrition Health Coach, Integrative Nutrition, NY
1978-1981 1980 1981-1984 1984-1986 1986 1987 1986-1989 1989-1997 1989-1997 1997 1997-2000 2000-2018 2005-2017 2010 2017
Multiple, multi-unit, luxury and low-income apartment buildings, Baltimore, MD 1972-1980 21 acre park and campground, Destin, FL 1980-1986 53,000 Sq Ft office building, Ft. Lauderdale, FL1997-1998 20+ rental properties, South Florida1997-2008 84 unit apartment complex, Boca Raton, FL2005-2017 57 acre residential tract developoment, Ashville, NC 2006-2008 37 acre commercial tract Lakeland, FL 2006-2008 14 unit apartment building, Weaverville, NC20062009 8 unit apartment building, Jefferson City, TN2006-2009 44 pad mobile home park, Elbridge, NY 2006-2009 80 condos, Oak Ridge Lodging, Oak Ridge, TN 2007-2019
Residential
Phone Email Websites fb com/fred defalco @fred defalco linkedin.com/in/fred-defalco/ 561-702-3757 Answers@DeFalco com www TheRERC com www FredDeFalco exprealty com www PublicPricing com Brokered by eXp Realty®, an international, publicly traded company eXp Realty® is reinventing the real estate business model by maximizing agents’ ownership in their own international company AARE: Accredited Auctioneers Real Estate (NAA) CAI: Certified Auctioneers Institute (NAA) CES: Certified Estate Specialist (NAA) CIPS: Certified International Property Specialist (NAR) CRB: Council of real Estate Brokerage Management (NAR) CREC: Certified Real Estate Consultant (NAR) CRS: Council of Residential Specialists (NAR) GRI: Graduate of REALTORS® Institute (NAR) SRES: Senior Real Estate Specialist (NAR) CLHMS: Certified Luxury Homes Marketing Specialist PROFILE CONTACT S O C I A L M E D I A CAREER ABOUTFRED FRED DEFALCO, PA REAL ESTATE PRACTICE BUILDER OWNERSHIP&DEVELOPMENTEXPERIENCE REALESTATE DESIGNATIONS/ CERTIFICATIONS HELD Licensed Real Estate Agent, Top Salesman out of 300 Certified Trainer, Zig Ziglar’s Born To Win Program Sales Manager, Developed the #1 office out of 13 Senior VP, Coldwell Banker/Sears Financial Network, Maryland Founder/Director, Encouragement Enterprises International, Inc 501(c)3 Certified Trainer, Dr. Denis Waitley’s Goal Mind Program Senior VP, Coldwell Banker/Sears Financial Network, FL West Coast Franchise Operator, Sotheby’s Senior VP, Arvida Corporation Licensed Real Estate Auctioneer Luxury Marketing Strategist/Consultant, The Keyes Company & Salesperson with 35 million in sales the first year Owner/Broker, DeFalco Real Estate Group Owner/Manager, real estate portfolio in five
Your Personal Power Broker
THE EXPECTATION Value Added Only We are not an expense for you. Your Net Proceeds will surpass ALL FEES!!! WE GUARANTEE IT!
LISTED & UNDER CONTRACT DISTINGUISHED TIMELINE START PRE-LISTING Schedule Appointment Meet with The Distinguished Group PRE-LISTING Discuss Best Selling Strategy Formal listing Presentation PRE-LISTING Execute Lisitng Agreement PRE-LISTING LISTED & ACTIVE Start Marketing Campaign Signs Installed LISTED & Submit Launch Prope LISTED & ACTIVE Property Brochure Delivered Direct Mail Campaign Start Print Campaign LISTED & ACTIVE Phone Campaign Started Email Campaign Started UNDER CONTRACT Offers Received Offers Negotiated UNDER CONTRACT Offers Accepted Inspections & Disclosures Appraisal Completed UNDER CONTRACT Contingencies Removed Property Closes Refer The Distinguished Group Knowing when things happen is almost as important as knowing why things happen. We establish a secure timeline that you can trust to help us stay on track and holds us accountable to our clients. Seller Checklist & Roadmap to closing
OUR DISTINGUISHED APPROACH
Our distinguished strategy is never adversarial in nature; we always represent the facts in each transaction and provide a conduit for a smooth transaction between all parties.
Our marketing approach to every situation is based on intuitive and perceptive analysis. After a thorough exploration of all options and marketing opportunities we will make the appropriate commitments to the highest yielding marketing mediums available; locally, nationally and internationally.
We always add value to our assignments and transactions by the proper mix of activities to differentiate the particular product and/or (the actual buyer or seller) entrusted to us, our strategy is about competiti
STRATEGICPOSITIONINGINPRICING Wedon’tpriceyourhometoSIT,wepriceittoSELL usingStrategicPricingAnalysis. PROFESSIONALCOLORPHOTOGRAPHYOnlythebest photoshighlightingthefeaturesofyourhomewillbe placedonlineorinanypublications.Weusewideangle,HDphotostoshowyourhomeinthebestlight. Before We List MASSIVEEXPOSURE Wemarketheavilytoagentsas94%ofresidential salesinvolveREALTORS®. PHYSICALAND“VIRTUAL”HOMESTAGINGToensure the“wowfactor,”wewillprovidestagingadviceto prepareyourhomeforsale.Wealsooffer“virtual” stagingforvacanthomes. ADVERTISING: Local, National, and International. We do not miss any venue to expose your property. Most important is our full conceirge unbranded packaging for the entire real estate local, national, and international community where we do all the work for them. 21-POINT MARKETING STRATEGY
21-POINT MARKETING STRATEGY GLOBAL NETWORKING 1 in 12 real estate transactions in the US involve an international party,sowepaytohaveyourlistingexposedto theglobalmarketplace. SOCIALMEDIA WeuseDIGITALComingSoon,Just Listed,JustSoldandothercampaignstoreacha TARGETEDonlineaudience.Wecandissect,groupand trackspecificadsandgetyoudetailedreportsonour marketingefforts When We List COLORPROPERTYFLYERSFullcolor,professionally designedandprintedflyerswillbedisplayedinside yourhomeforpotentialbuyers UNIQUEYARDSIGNPlacementofaunique“ForSale” signinyouryardwillattracttheattentionof neighborsanddrive-bytraffic. MASSIVEINTERNETEXPOSURE92%ofallconsumers viewpropertiesontheinternetpriortopurchasing. Wedisplayyourpropertyon100’sofwebsites. SINGLEPROPERTYWEBSITEYourhomewillhavea uniqueanddedicatedwebsite.Allonline,printand textadvertisingwillpointtowardsthesite,and enableustotrackdetailedmetrics. BUYERSCREENINGWemarkettoagentswhowill bringpre-qualifiedbuyerstoyourhome,reducing stressandeliminating“tire-kickers.” E-MAILCULTIVATION Weareconstantlycultivating qualifiedbuyersLocal,National,&International. CENTRALIZEDSHOWINGSERVICEAdedicatedhelp deskthattexts/calls/e-mailssellerstomakesure theyknowaboutshowingsASAP. Wefollow-upfor feedbackwithinhoursofshowings. Direct Marketing Campaign We are constantly cultivating qualified buyers from our exclusive list that is always referring buyers into the area such as attorneys, CPAs, Private Banking, Stock Brokers & Wealth Advisors.
21-POINT MARKETING STRATEGY After We List QUICK,RELIABLE,RESPONSIVEWereturnallcalls promptlyofreceivingthemfromprospects. SKILLEDNEGOTIATINGYourbestinterestisourbest interest,andwewillrepresentyouineveryphaseof thetransaction. CANVASSINGYOURNEIGHBORHOODWewillsendJust ListedandUnderContractprintmaterial,aswellas targeteddigitalads,sinceyourneighborsmayrefer buyerstoyourproperty. PHYSICALAND“VIRTUAL”HOMESTAGINGToensure the“wowfactor,”wewillprovidestagingadviceto prepareyourhomeforsale.Wealsooffer“virtual” stagingforvacanthomes. UPDATESONTHEMARKETWewillconstantlymonitor whatthelocalandnationalmarketsaredoingand informyouaccordinglythroughweeklyandmonthly reports. ONLINEACTIVITYMONITORINGWewillcontinueto trackhowmanyhitsyourlistinggeneratesand respondtoonlineinquiries. 7DAYSPERWEEKAVAILABILITYSomeonefromour teamisavailabletofieldcalls7daysperweek.
LOCAL EXPERTS GLOBAL REACH
Your home will gain international exposure in over 90 prominent Real Estate search sites around the world targeting affluent global investors, including China, Russia, Canada, Germany, Brazil, France, Singapore, UAE and many others.
FEATURED IN
Our unique process positions your real estate for a sustainable and competitive marketing advantage with measurable results. We specialize in a real estate discipline that differentiates us from everyone else. We refuse to practice our profession with the worn out real estate marketing techniques and tired theory of yesteryear. We are instinctive and intuitive in our approach to achieve the seller's objective in every transaction. Fred's 45 Years of real estate marketing is a thermostat versus a thermometer, we focus on control of the influences rather than a reaction to a failure of a market place response. We start every assignment out with the same two questions "What are the objectives of the seller? How we will achieve those objectives?" NO EXCUSES!
COMPARATIVE MARKET ANALYSIS
-10% Market Value Impact of Visibility % of potentialb u yers wh o will see your property 90% 75% 60% 30% 10% -15% +10% +15% Summary & Next Steps WE DO NOT BUY INTO THE INDUSTRY EXCUSE CHARTS (LIKE BELOW) OF NOT OBTAINING HIGH PRICES FOR OUR SELLERS!
Summary & Next Steps
The next step is a personal meeting where The Distinguished Group will view your property and discuss the pricing, staging or preparation requirements, and the Listing Contract with you. Then, if you are ready to sell your home, The Distinguished Group will take action to begin preparing your listing for the market!
We will schedule our professional photographers to take incredible photography, videos, Virtual walk through tours, of your property - inside and out - to draw the most buyers to your home.
A thorough description will be crafted about your property to highlight the best features and information about the community, & Lifestyle Offered.
Attention to detail when uploading your listing to the MLS system ensures that no fi potential that buyers miss imputting error
Many can sell your property, but few can sell at the highest possible price, right time frame, and zero issues!, This is why your decision should be Distinguished ! Answers@DeFalco.com www.DeFalco.com
We at The Distinguished Group, thank you for the opportunity! We look forward surpassing every expectation and delivery a "Distinguished" Real Estate Experience! If there is anything in the world (literally) we can do for you, please call (561) 702-3757 or Email: Answers@DeFalco.com
