Fred's Listing Presentation

ABOUT FRED For over 45 years, Fred DeFalco has been involved in many aspects of real estate: sales, brokerage, management, home building, auctions, investments, funds, and land development, within the residential and commercial sectors. As a highly experienced strategist, Fred has personally facilitated over $5 billion in real estate transactions and managed thousands of brokers. More than 5000 real estate careers have been influenced

by Fred’s life/development coaching.

Specializing in accelerated sales for unsold properties, Fred designs sales and marketing plans for property owners, REALTORS®, and other real estate companies. He developed and trademarked the PublicPricing® system that allows the public to price a listing.

Because Fred is well-versed in developing productive and profitable strategies, he is in high demand

FRED DEFALCO, PA REAL ESTATE PRACTICE BUILDER Your Personal Power Broker

PROFILE

Brokered by eXp Realty®, an international, publicly traded company. eXp Realty® is reinventing the real estate business model by maximizing agents’ ownership in their own international company.

among industry professionals, attorneys, and institutions.

Fred created The Real Estate Resource Center in order to offer expertise and opportunities in areas that incorporate all his experiences throughout the years:

eXp Realty® - Transform the lives of REALTORS® with eXp Realty’s revolutionary platform PublicPricing® - Produce a sale in 15-30 days through buyer and seller collaboration Investing – Training practitioners how to become real estate investors Coaching – Building & Improving The Real Estate Practices of Brokers, Agents & Teams Auctions – Teach REALTORS® how to utilize real estate auctions in their business Encouragement Enterprises International, 501(c)3 – Help prevent and resolve societal issues

CAREER Licensed Real Estate Agent, Top Salesman out of 300

CONTACT Phone Email Websites

561-702-3757 Answers@DeFalco.com www.TheRERC.com www.FredDeFalco.exprealty.com www.PublicPricing.com

Certified Trainer, Zig Ziglar’s Born To Win Program Sales Manager, Developed the #1 office out of 13 Senior VP, Coldwell Banker/Sears Financial Network, Maryland Founder/Director, Encouragement Enterprises International, Inc 501(c)3 Certified Trainer, Dr. Denis Waitley’s Goal Mind Program

fb.com/fred.defalco

Licensed Real Estate Auctioneer Luxury Marketing Strategist/Consultant, The Keyes Company &

1984-1986 1986 1987 1986-1989

1997 1997-2000

Owner/Broker, DeFalco Real Estate Group Owner/Manager, real estate portfolio in five states

linkedin.com/in/fred-defalco/

Developer, PublicPricing®, Real Estate Sales System

AARE: Accredited Auctioneers Real Estate (NAA) CAI: Certified Auctioneers Institute (NAA) CES: Certified Estate Specialist (NAA) CIPS: Certified International Property Specialist (NAR) CRB: Council of real Estate Brokerage Management (NAR) CREC: Certified Real Estate Consultant (NAR) CRS: Council of Residential Specialists (NAR) GRI: Graduate of REALTORS® Institute (NAR) SRES: Senior Real Estate Specialist (NAR) CLHMS: Certified Luxury Homes Marketing Specialist

1981-1984

Salesperson with 35 million in sales the first year

@fred_defalco

REALESTATE DESIGNATIONS/ CERTIFICATIONS HELD

1980

Senior VP, Coldwell Banker/Sears Financial Network, FL West Coast 1989-1997 Franchise Operator, Sotheby’s 1989-1997 Senior VP, Arvida Corporation

SOCIAL MEDIA

1978-1981

2000-2018 2005-2017

Certified Integrative Nutrition Health Coach, Integrative Nutrition, 2010 NY 2017

OWNERSHIP & DEVELOPMENT EXPERIENCE Multiple, multi-unit, luxury and low-income apartment buildings, Baltimore, MD 1972-1980 21 acre park and campground, Destin, FL 1980-1986 53,000 Sq Ft office building, Ft. Lauderdale, FL1997-1998 20+ rental properties, South Florida1997-2008 84 unit apartment complex, Boca Raton, FL2005-2017 57 acre residential tract developoment, Ashville, NC 2006-2008 37 acre commercial tract Lakeland, FL 2006-2008 14 unit apartment building, Weaverville, NC20062009 8 unit apartment building, Jefferson City, TN2006-2009 44 pad mobile home park, Elbridge, NY 2006-2009 80 condos, Oak Ridge Lodging, Oak Ridge, TN 2007-2019

Residential | Luxury | Commercial | Investment | Business | International

THE EXPECTATION Value Added Only

We are not an expense for you.

Your Net Proceeds will surpass ALL FEES!!! WE GUARANTEE IT!

DISTINGUISHED TIMELINE Knowing when things happen is almost as important as knowing why things happen.

We establish a secure timeline that you can trust to help us stay on track and holds us accountable to our clients.

UNDER CONTRACT

Contingencies Removed Property Closes Refer The Distinguished Group

START

PRE-LISTING

Schedule Appointment Meet with The Distinguished Group

PRE-LISTING

UNDER CONTRACT

Discuss Best Selling Strategy Formal listing Presentation

Offers Accepted Inspections & Disclosures Appraisal Completed

PRE-LISTING

UNDER CONTRACT UNDER CONTRACT Offers Received

Execute Lisitng Agreement

Offers Negotiated

PRE-LISTING

LISTED & ACTIVE

Seller Checklist & Roadmap to closing

Phone Campaign Started Email Campaign Started

LISTED & ACTIVE

LISTED & ACTIVE

Property Brochure Delivered Direct Mail Campaign Start Print Campaign

Start Marketing Campaign Signs Installed

LISTED&&ACTIVE ACTIVE LISTED Submit to MLS Launch Property Website

OUR DISTINGUISHED APPROACH Our distinguished strategy is never adversarial in nature; we always represent the facts in each transaction and provide a conduit for a smooth transaction between all parties.

Our marketing approach to every situation is based on intuitive and perceptive analysis. After a thorough exploration of all options and marketing opportunities we will make the appropriate commitments to the highest yielding marketing mediums available; locally, nationally and internationally.

We always add value to our assignments and transactions by the proper mix of activities to differentiate the particular product and/or (the actual buyer or seller) entrusted to us, our strategy is about competitive positioning.

21-POINT MARKETING STRATEGY Before We List STRATEGIC POSITIONING IN PRICING We don’t price your home to SIT, we price it to SELL using Strategic Pricing Analysis.

MASSIVE EXPOSURE We market heavily to agents as 94% of residential sales involve REALTORS ®.

PHYSICAL AND “VIRTUAL” HOME STAGING To ensure the “wow factor,” we will provide staging advice to prepare your home for sale. We also offer “virtual” staging for vacant homes.

PROFESSIONAL COLOR PHOTOGRAPHY Only the best photos highlighting the features of your home will be placed online or in any publications. We use wideangle, HD photos to show your home in the best light.

ADVERTISING: Local, National, and International. We do not miss any venue to expose your property. Most important is our full conceirge unbranded packaging for the entire real estate local, national, and international community where we do all the work for them.

21-POINT MARKETING STRATEGY When We List GLOBAL NETWORKING 1 in 12 real estate transactions in the US involve an international party, so we pay to have your listing exposed to the global marketplace.

UNIQUE YARD SIGN Placement of a unique “For Sale” sign in your yard will attract the attention of neighbors and drive-by traffic.

MASSIVE INTERNET EXPOSURE 92% of all consumers view properties on the internet prior to purchasing.

We display your property on 100’s of websites.

SOCIAL MEDIA We use DIGITAL Coming Soon, Just Listed, Just Sold and other campaigns to reach a TARGETED online audience. We can dissect, group and track specific ads and get you detailed reports on our marketing efforts.

E-MAIL CULTIVATION We are constantly cultivating qualified buyers Local, National, & International.

COLOR PROPERTY FLYERS Full color, professionally designed and printed flyers will be displayed inside your home for potential buyers

SINGLE PROPERTY WEBSITE Your home will have a unique and dedicated website. All online, print and text advertising will point towards the site, and enable us to track detailed metrics.

BUYER SCREENING We market to agents who will bring pre-qualified buyers to your home, reducing stress and eliminating “tire-kickers.”

CENTRALIZED SHOWING SERVICE A dedicated help desk that texts / calls / e-mails sellers to make sure they know about showings ASAP. We follow-up for feedback within hours of showings.

Direct Marketing Campaign We are constantly cultivating qualified buyers from our exclusive list that is always referring buyers into the area such as attorneys, CPAs, Private Banking, Stock Brokers & Wealth Advisors.

21-POINT MARKETING STRATEGY After We List QUICK, RELIABLE, RESPONSIVE We return all calls promptly of receiving them from prospects.

CANVASSING YOUR NEIGHBORHOOD We will send Just Listed and Under Contract print material, as well as targeted digital ads, since your neighbors may refer buyers to your property.

PHYSICAL AND “VIRTUAL” HOME STAGING To ensure the “wow factor,” we will provide staging advice to prepare your home for sale. We also offer “virtual” staging for vacant homes.

SKILLED NEGOTIATING Your best interest is our best interest, and we will represent you in every phase of the transaction.

UPDATES ON THE MARKET We will constantly monitor what the local and national markets are doing and inform you accordingly through weekly and monthly reports.

ONLINE ACTIVITY MONITORING We will continue to track how many hits your listing generates and respond to online inquiries.

7 DAYS PER WEEK AVAILABILITY Someone from our team is available to field calls 7 days per week.

LOCAL EXPERTS GLOBAL REACH

Your home will gain international exposure in over 90 prominent Real Estate search sites around the world targeting affluent global investors, including China, Russia, Canada, Germany, Brazil, France, Singapore, UAE and many others.

FEATURED IN

COMPARATIVE MARKET ANALYSIS

Summary & Next Steps Our unique process positions your real

WE DO NOT BUY INTO THE

estate for a sustainable and competitive

INDUSTRY

marketing advantage with measurable

(LIKE

results. We specialize in a real estate discipline that differentiates us from everyone else. We refuse to practice our

EXCUSE

BELOW)

+10%

intuitive in our approach to achieve the seller's objective in every transaction.

Market Value

rather than a reaction to a failure of a market place response. We start every assignment out with the same two questions "What are the objectives of the seller? How we will achieve those objectives?" NO EXCUSES!

ty per pro our ee y ill s ow wh ers buy tial ten f po %o

+15% 10%

of yesteryear. We are instinctive and

we focus on control of the influences

NOT

OUR SELLERS!

marketing techniques and tired theory

is a thermostat versus a thermometer,

OF

OBTAINING HIGH PRICES FOR

profession with the worn out real estate

Fred's 45 Years of real estate marketing

CHARTS

-10%

-15%

30% 60% 75% 90%

Impact of Visibility

Summary & Next Steps The next step is a personal meeting where The Distinguished Group will view your property and discuss the pricing, staging or preparation requirements, and the Listing Contract with you.

Then, if you are ready to sell your home, The Distinguished Group will take action to begin preparing your listing for the market!

We will schedule our professional photographers to take incredible photography, videos, Virtual walk through tours, of your property - inside and out - to draw the most buyers to your home.

A thorough description will be crafted about your property to highlight the best features and information about the community, & Lifestyle Offered.

Attention to detail when uploading your listing to the MLS system ensures that no field is overlooked - eliminating the potential that buyers miss your property in a search due to an imputting error

Many can sell your property, but few can sell at the highest possible price, right time frame, and zero issues!, This is why your decision should be

Distinguished !

561-702-3757 Answers@DeFalco.com www.DeFalco.com

We at The Distinguished Group, thank you for the opportunity!

We look forward surpassing every expectation and delivery a "Distinguished" Real Estate Experience!

If there is anything in the world (literally) we can do for you, please call (561) 702-3757 or Email: Answers@DeFalco.com