Social Cohesion | Atelier Rotterdam

social cohesion.

AT E L I E R

R OT T E R D A M

Gabriela Pedroso Chimello . Giovanna Mendes . Juliano Boldrin . Larissa Ragaini . Marina Piva . MaurĂ­cio Storchi . Monyse Takaki . Thiago Furtado

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Institute for Housing and Urban Development Studies of Erasmus University Rotterdam Urban Management & Development: Sustainable Urbanism 4 Science without Borders Exchange Programme Atelier Rotterdam IV Neighbourhood based Co-design and Co-creation of inclusive Public Space in Rotterdam (Dreamstreet) Social Cohesion Team

Rotterdam, The Netherlands. 2016

Gabriela Pedroso Chimello Giovanna Mendes Inêz Juliano Boldrin de Mendonça Larissa Gabriela Germano Ragaini Marina Figueiredo Piva Maurício Storchi Monyse Elias Takaki Thiago Pardini Furtado The present project is the result of the eight-week atelier done in partnership with the following organization:

Practical imput and interviews are gotten from the following organizations:

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contents. introduction ................................... 7 locations methodology guiding question background social cohesion definition

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peperklip ................................... 10 diagnosis location mapping stakeholders analysis problem tree swot project diagram gantt chart 3 months strategy 1 year strategy 5 years strategy

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lusthofkwartier ................................... 32 diagnosis location mapping stakeholders analysis problem tree swot project diagram gantt chart 3 months strategy 1 year strategy 5 years strategy

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concluding remarks ................................... 52 references ................................... 53 5

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Developing strong knowledge, services economy and improve the attractiveness of residential areas is some of the goals of the city of Rotterdam for the coming years. Focus on public space is one of the municipality’s strategies once it is in public domain that relations and social cohesion could take place.

However, its quality (physical and psychological) defines the use and make the space a place – a repository of values and memories where the sense of belonging is common among people who enjoy and live in a specific locus (Santos, 1985).

To guarantee neighborhood’s attractiveness, aiming a health social climate and balanced population distribution, Rotterdam is investing for uplift the status and quality of its neighborhoods and it is extending the ones that already has such characteristics. Those investments aim to attract, mainly, more families with children, the creative class and higher income persons in general, once, it is believed that these groups of people mobilize ideas, talents and develop creative organizations.

51°55’26.4”N 4°30’38.3”E

51°54’29.9”N 4°30’15.3”E

introduction.

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locations.

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Peperklip building / Kop van ZuidEntrepot / Feijenoord / Rotterdam Zuid / City of Rotterdam / The Netherlands

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Lusthofkwartier / Kralingen-West / Rotterdam East / City of Rotterdam / The Netherlands

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The municipality wants to give the streets and public spaces around residential buildings back to the residents of Rotterdam. This means a shift in the role of the municipality as a supporter and mediator of neighborhood based initiatives, which calls for optimal and appropriate use of public space that is not only created but maintained by them: co-design and co-creation of living spaces.

This project of Atelier Rotterdam – Social Cohesion aims uncovering creative methods to engage the creation, management and ownership of inclusive public space in two neighborhoods - Lusthofkwartier in Kralingen-West and the Peperklip building in Kop van Zuid-Entrepot - which are part of the Municipality’s programme Kansrijke wijken (promising Neighborhoods) and analyze and evaluate other initiatives such as the Dreamstreet project

The City of Rotterdam 0

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2

4

6 km

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S O C I A L .

“Social cohesion is a broad concept, covering several dimensions at once: sense of belonging and active participation, trust, inequality, exclusion and social mobility. A cohesive society works towards the well-being of all its members, fights exclusion and marginalization, creates a sense of belonging, promotes trust, and offers its members the opportunity of upward social mobility.�

(OEDC – Social Cohesion in a Shifting World, 2012)

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background.

Kansrijke wijken programme (translated as “promising neighbourhoods”) is a path for the city of Rotterdam to achieve their vision. This programme focuses on 4 (four) groups that have potential to strengthen the city: Students; Young Professionals; Promising Families (“kansrijke families”)*; Empty Nesters**.

The groups identified above tend to live in neighbourhoods that are close to the city centre, mostly neighbourhoods with a health social climate and with an easy access to the centre.

Thereby, one of the goals of the program is to attract more families to live close to the city centre. In this sense, the city plans to achieve it through interventions in areas of housing, education and public spaces.

methodology.

Our research was based on observation and interviews aiming to analyze the level of interaction between neighbors, the kind of participation in the neighborhood activities, concern with neighborhood matters, satisfaction with the facilities and expectations. It is important to clarify that the result of the interviews do not represent the entire neighborhood opinion, since the numbers of interviewed are few, but they display important issues to be addressed.

guiding question.

What process, actions or events can be used to promote social cohesion amongst the different groups found in the Lusthofkwartier and Peperklip building to ensure the success of the Kansrijke wijken (Promising Neighbourhoods Iniciative) ?

The Kansrijke wijken program intends to increase the number of promising families living in 9 (nine) neighbourhoods. The 9 neighbourhoods selected are: Liskwartier, Oude Noorden, Nieuw-Crooswijk, Kralingen-West, Middlelland, Nieuwe Westen, Lloydkwartier, Katendrecht, Kop Van Zuid – Entrepot. *Promising Family can be defined as: A family with at least one child under 18 living in the house; A family that none of the parents receive welfare from the state; A family that if one parent is unemployed he/she should have at least a Bachelor’s degree and be registered as searching for work at the unemployment agency; A family that lives in a rental or self-owned house with a worth of at least 160.000 euros. **Households whose children have grown and left home.

social cohesion. definition.

Understanding the city as an spontaneous summary of the behavior and decisions of millions of urban actors in different scales and time intervals connected in a complex network (Batty, 2008), it is impossible to conceive a straight, top down and rigid thinking while analyze and talk about cities.

In this way, social cohesion is a result of the interaction among the different actors in a society and can be define, according the literature, as: “The capacity of a society to ensure the welfare of all its members, minimizing disparities and avoiding polarization.

A cohesive society is a mutually supportive community of free individuals pursuing these common goals by democratic means” (European Committee for Social Cohesion) “Social cohesion is a broad concept, covering several dimensions at once: sense of belonging and active participation, trust, inequality, exclusion and social mobility.

A cohesive society works towards the well-being of all its members, fights exclusion and marginalization, creates a sense of belonging, promotes trust, and offers its members the opportunity of upward social mobility.”

(OEDC – Social Cohesion in a Shifting World, 2012) “The two principal dimensions of social cohesion are: The reduction of disparities, inequalities and social exclusion; The strengthening of social relations, interactions and ties.”

(UNDP - Community Security and Social Cohesion, 2009)

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diagnosis.

It is important to consider that a significant part the people our group tried to interview did not speak English fluently thus were not comfortable being interviewed. Despite not being able to get a big sample of interviews, the information obtained seemed satisfactory for our analysis.

First off, the majority of the people interviewed has been living there for many years and do not have any short-term plans of living elsewhere. They also seem pleased living in the building and often make use of the facilities nearby such as bars and mosques, and also the park inside the Peperklip.

Overall, there is a good feeling of living there by the residents.

However, we noticed problems when it comes to integration, activities and the general social cohesion. The people interviewed did not seem to know about activities promoted in the building or region. One man said he would like to take part in group projects or activities depending on their focus: “I’d do something for the kids because they don’t learn very much around here. (…) Now they are hanging and make a lot of noise. I’d take part in educational programs.”

Regarding inclusiveness and maintenance, there is a similar problem. The residents interviewed said that they would go to Vestia if they had any problem, but didn’t seem to manifest their opinions by suggestions or complaints neither to Vestia nor to the neighborhood association. One man even said that he knows some members from the association but claimed that they do not do much anymore due to lack of budget.

comparison to the rest of the city, though. The main groups identified were Turkish, Moroccan and Surinamese.

Religion and culture, which are closely related to cultural diversity, do not seem to be a problem there either. A Muslim man interviewed claims to “[go to the] Mosque every Friday to play games with the kids, drink tea and sit there”. He also said that he does not feel any issue with other cultural manifestations and has friends from other cultures and religions.

We also interviewed a man that does not live in the building, who was around the area. However, he did not seem to appreciate the building and did not think the improvement of the area was possible.

Overall, the ones interviewed seemed happy. The suggestions given were to improve the public spaces, mainly the one for the kids and to use.

LOCATION

location.

Feijenoord

Besides that, the ones interviewed did not know their neighbors well, if they knew they at all. The ones they do know, however, do not maintain a close relationship in overall, with a few exceptions.

Assessing the diversity, we heard that the building is multicultural: “Maybe 10 years ago only black people used to live in here, but now you have Turkish, Moroccan... For me there is no problem, I can live with everybody”, said one man. Not many Dutch people seemed to live there in

Kop van Zuid-Entrepot

CITY OF ROTTERDAM Peperklip

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Parks

Playgrounds

Skatepark indoor Public spaces Sports facilities

mapping.

According to the United Nations Development Programme (UNDP) social cohesion is about reducing disparities, inequalities and social exclusion. It is about consolidating social relations, interactions and ties (UNDP, 2009). Therefore, it is important to map places where people can interact with each other: public spaces* such as parks, playgrounds and sport facilities; private-public spaces such as religious spaces, cafes/bars/restaurants and educational buildings; and associations such as housing, neighbourhood and student ones.

The public transportation in the area was also mapped. It is provided with bus stops, tram stops, metro stations and train station, thus the area is well connected to other areas of Rotterdam. *It is important to highlight that the definition taken for public spaces refers to meeting places where people can hang out, moreover it is different from green spaces which are defined as permeable areas.

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Inner public space Peperklip N

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e Mas

Nieuw

DOCK

Peperlink

Mosques

Kindergarten

Vestia

Middle school

Community center / associations

College

Tram stop Tram stop Bus stop Train station Metro station

Food - cafes, bars, restaurants

Metro line E Metro line D

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s

N

Mas ieuwe

N

s

e Mas

Nieuw

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residents private sector promising families empty nesters immigrants sorrounding residents

municipality

peperlink dock

vestia

interest

promising neighbourhoods + dreamstreet program

subjects players crowd

citylab 010

context setters

stakeholder analysis.

This chart is meant to identify all the parts involved and affected by the decision-making processes in the Peperklip area. For each one of them, there is a description of what they consider as a problem in the building, the potencial role — in what way they can intervene, their capacity and the implications that they might cause. Also, the power and interest of each stakeholder were categorized as high, medium or low in order to organize the next chart.

media

provincial government of south-holland

schools

national government

desired situation.

european union

power / influence

residents private sector promising families empty nesters immigrants sorrounding residents

municipality peperlink dock

vestia

promising neighbourhoods + dreamstreet program

interest

desired situation. current situation.

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current situation.

schools

subjects players crowd

citylab 010

context setters

media

provincial government of south-holland national government european union power / influence

Each stakeholder identified in the previous analysis was placed in this charts according to its level of interest and power, which leads to classifying them in four groups: crowd, subjects, context setters and players. The crowd has low interest and low power, the subjects have high interest and low power, the context setters have low interest and high power, and the players have high interest and high power.

The first chart shows the current situation according to the analysis and the second chart is the situation we desire to reach. In both of them the lines represent the connection between stakeholders — the thicker the line, the stronger the bond. In the desired situation, the schools have more interest, so they can play a stronger role in the network and connect more with the residents. Also, the two associations — Peperlink and Dock — acquire more power, increasing the representativeness regarding the residents and also the connection with them. Lastly, the associations pair up with the Promising Neighborhoods and Dreamstreet initiative, so they can make use of the funds available in order to improve the Peperklip area, being mediators in the process.

stakeholder analysis chart.

PEPERKLIP | STAKEHOLDER ANALYSIS

STAKEHOLDER

CATEGORY

PERCEPTION OF THE PROBLEM

POWER

INTEREST

POTENCIAL ROLE

CAPACITY

European Union

International

None

High

Low

National Government of The Netherlands

National

Rotterdam-Zuid Program as a way to reduce problems in the south bank of Rotterdam

High

Low

Provincial Government of SouthHolland

Regional

A problem based on the development of Rotterdam

High

Medium

Municipality of Rotterdam

Local government

The south bank of Rotterdam as an area in need of development, turning it into an attractive residential area

High

High

City Lab 010

Agency/department (governmental)

Platform available for residents, businesses and organizations from Rotterdam to come up with solutions to social issues

Medium

Medium

Private Sector

Private Sector

Potential area for growth

High

Medium

Housing organization (VESTIA)

Private Sector

Possibility to come back to core business

Medium

High

Newspaper/Television/App/Social networks

Media

Influenced by other stakeholders; varied perceptions

High

Low

Peperlink

CBO (community based organization)

Fear for the continuity of their existence and for the availability of resources

High

High

Immigrants

Residents

Affected by prejudice and exclusion

Medium

High

Promote diversity and cultural mix

Promising families

Residents

Hostile area for raising a family

Medium

High

Investments in the region and gentrification

Potential of increasing property values

Empty nesters

Residents

Hostile area and noise problems

Medium

High

Social and economic stability and quietness

Potential mediators of the neighbourood interests

Residents from the surrounding area

Residents

Hostile area - "not a place to be"

Medium

High

Influence in the development of the area (gentrification)

Potential to promote diversity and attract highly educated people

IMPLICATION

Set up guidelines to develop the Sustainable development and region policies regarding social housing Implementation of the Set up guidelines to develop the Policies, subsidies, regulations, "Rotterdam-Zuid" program, region and subsidize projects programs national policies, other implementation investments Set up guidelines to develop the Policies, subsidies, regulations, Potential of partnership to raise region and subsidize projects investments, projects funds implementation Set up guidelines to develop the Policies, subsidies, regulations, region, subsidize projects Integration between Rotterdam investments, projects, marketing, implementation and maintenance North and South and research (collecting data), development of the area and promote the integration of collecting taxes the area into the city To work as a facilitator - exhibit Co-creation of public spaces and plans, ideas and projects on an Act as a mediator between activities; development of online platform for financial developers and supporters different areas of the city support and other stakeholders Potential of partnership and Promote the economic possibility to bring more people Attractiveness, facilities, development of the area and to the area increasing economic development bring vibrancy competitiveness, developing a polycentric city Improvement and maintenance of Maintenance of the dwellings and Provide housing the building area, affecting the the building quality of life of the residents Promote projects and establish a Potential of widespread of Promotion, awareness, branding, link between the population and information and gather interest of influence people organizations Develop projects, co-creation Connect residents (of the building Improve social cohesion and the with residents, promote meetings and surroundings) quality of the area and events Create policies

Bring new labor-force, different Promote diversity and tolerance traditions and economic activities Composition of a residential environment Improve social connections between residents and the communication with the residents association Attraction of qualified services and improvement of economic activities, developing the area

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problem tree.

problem tree.

Noise

Dirtiness

Vandalism

Carelessness towards the space

Less social events and activities

Social segregation

Difficulty in maintaining the Lack of interest in participating public spaces

Sense of isolation: external prejudice

NO SENSE OF BELONGING

Intolerance between different cultural backgrounds

PREJUDICE

LIMITED LACK OF SOCIAL SOCIAL INTERACTION INTERACTION

CONFLICTS BETWEEN DIFFERENT INCOMES IN SURROUNDINGS

Social inequality

Stigmatization of the building

Concentration of low income Gentrificated surroundings Built exclusively for social housing

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CONFLICTS BETWEEN DIFFERENT CULTURAL BACKGROUNDS

Concentration of immigrants from different cultural backgrounds in the building

Negative historical background due to port activities

Language barrier

SPATIAL SEGREGATION

Inadequate relation between bulding and surroundings Unusual design: shape and size creating a close environment

UNDERUSED PUBLIC SPACES

Unattractive public spaces Lack of care for the public space by users Lack of ownership of public spaces

Unequal atractiveness of public spaces Inadequate design of public spaces

problem tree analysis.

In the case of Peperklip, the main issues found in the building are: public spaces condition, spatial segregation and conflicts of cultural backgrounds, added to a conflict between different lifestyles in the neighborhood. All these factors lead to a low social interaction between all groups.

Spatial segregation comes from the unusual design and size of the building: too long and densely populated, creating a closed environment in its inner part with a bad connection to the surrounding area. In that way people inside are separated and do not usually know their neighbors from across the building, affecting the general social interaction. Besides, there is a canal on one side and a wide street on the other, which makes the Peperklip a sort of island, where no visitor fells welcome to step into.

Added to the spatial segregation, the building’s residents have distinct cultural backgrounds, comprehending about 62 nationalities. There are, consequently, language barriers between these groups because Dutch is not their first language. This fact leads to a separation of people in different clusters of different backgrounds, interests and languages that aggravate the lack of integration of the community and the social interaction.

Ultimately, this low social interaction leads to a lack of sense of belonging, where residents do not feel part of a community and have no ownership of public spaces, then, some areas become dirty or vandalized and the unattractiveness of the common spaces do not help the interaction between people that could be happening there.

Also, the marginalization coming from the sense of isolation in the neighborhood and the bad image of the building may generate a narrow perspective of life for some people, for example those that couldn’t get a job because they lived in Peperklip.

Even after all the improvements done in Peperklip, the bad perception of the building is still present and has a considerable impact on the integration of its residents with the neighborhood.

The Peperklip residents really like living there, and almost none have plans to live somewhere else. The outside residents that were interviewed, however, made negative comments about the building and about the people living there.

The location in the south bank of Rotterdam, a former monofunctional port area with little connection to the rest of the city, contributed to the stigmatization of Peperklip.

The building is exclusive for social housing and has a high concentration of low-income dwellers, especially immigrants.

Yet, being located in the Kop van Zuid region, the building’s surroundings have received investments to attract medium and higher incomes, creating a mismatch/significant gap of lifestyles – which, combined with the stigmatization of the building, leads to conflicts with the people from the surroundings.

swot. swot

s o

analysis. strenghts

good location high quality of construction materials high housing capacity diversity of different layouts availability of public spaces high investments from Vestia good public transport connectivity cultural diversity commercial diversity

opportunities

Rotterdam South National Program new bridge connecting south and north gentrification EXPO 2025 festivals awards social housing and EU policies promising neighbourhoods and dreamstreets iniciatives port of Rotterdam

weaknesses

w t

conflict of cultures stigmatization of the building building design social and physical segregation concentration of low income difficulty in maintaining the public spaces lack of interest in participating few social activities language barriers criminality prejudice

threats

gentrification limited resources from the government refugee crisis conservative government

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3 MONTHS

Enhance community feeling and pride inside the Peperklip through information of at least 80% of the residents and empowering initiatives, so that they know about what is happening and their potential to impact their community.

1 YEAR

project diagram.

OBJECTIVE

To consolidate a strong community and change the relation between the building and the surroundings by surpassing psychological barriers such as prejudice, aiming to socially connect the Peperklip with the other parts of the neighborhood, empowering the community as a whole - activities with participation of people from the Peperklip (60%) and walkable distance (400 m) surroundings (30%).

CORE PROBLEM

lack of social interaction

Peperklip as a place to be, with a strong collective consciousness, where people think and work together for the wellbeing of the entire community, transcending social and physical existing barriers inside and in its surroundings and disrupting the current stigma.

Surpassing all these obstacles, we imagine the future Peperklip as a place to be, with a strong collective consciousness, where people think and work together for the wellbeing of the entire community, transcending social and physical existing barriers.

insi

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With this vision in mind, and in order to tackle the main problem of lack of interaction between residents of the area, the first step is to act inside the Peperklip, strengthening the community feeling and pride through information and empowerment. Then, it is important to consider the immediate surrounding, aiming to surpass psychological barriers such as prejudice and connect Peperklip with its neighborhood.

5 YEARS

VISION

With a mature collective consciousness, develop bigger projects including a symbolic physical intervention too be owned by all residents of the area, aiming to change the negative view of the building, to the point where at least 80% of the neighbors have a positive response to questions regarding the Peperklip image.

To hire experts in dealing with social networks - efficient networkers

GAM

STRATEGIES

Expand the website and create interactive means of information, digital and physical, such as the Peperwall, where people can share new ideas and experience with space, thinking about their relation to the living environment.

Branding through co-creation, using the dreamstreet iniciative as a window of oportunity

Consolidation of a seasonal agenda, attractive for different people where residents can show their abilities in order to raise money to their public space design or courses.

Game day: several, simultaneous tournaments in multiple public spaces such as the Rosestraat and courts right next to Peperklip, with the participation of residents from Peperklip and surroundings. It will be aligned with exhibitions (in Peperwal and inner garden) and food stands, all administrated by Peperlink in order to raise funds.

Building capacity of young people in the building training courses, art classes, language courses

GAM

Events in the Binnenhaven with floating infrastructure, such as a bridge, to attract people to participate and establish contact with the building and its residents.

Use of roofs for green and leisure spaces as well as sustainable resources for the building (rain water, cooling, etc.)

SELECTED STRATEGIES

.“Pimp my bridge!”

– transforming the bridge to be an extension of the square, occupying the space with events and activities, blocking the way for vehicles temporarily, then, after 5 years, turn it into a pedestrian bridge space representing the integration of the Peperklip in the neighborhood.

ACTION PLAN 1

hire professional web designer and find volunteers for the creation of online platforms + Peperlink and Vestia

2

building of new informative/interactive wall in the square + Peperlink in partnership with Municipality and participation of residents

3

co-creation of the site, app, twitter and facebook page, all connected + Web designer and Peperlink volunteers

4

promotion of the online platforms through banners, new wall and mouth-to-mouth + Peperlink volunteers, networkers (local economy) and block managers (wellbeing)

5

maintenance of the platforms and collection of data + Peperlink volunteers

6

send data to stakeholders according to their roles and interests + Peperlink, Vestia, Municipality

1

promotion of event (using the Peperwall, calling people for the organization meeting + Peperklip, residents, Dock, Vestia

2

reunion with residents to decide the activities and tournaments according to their intersts + Peperlink, Networker, Vestia, residents, block managers

3

organize a storage for the materials to be used in the activities + Peperlink, Vestia, residents

4 5 6 7

search for partnerships with local stores and supermarkets to provide funds or other materials or food + Peperlink - event manager, local shop owners, Networker reaching out to the Municipality for financing of events organized by residents with finished plan and list of existing resources + Peperlink - event manager, Municipality, residents monthly events for production, training or organization of teams + Peperlink and Dock volunteers, networker (local economy) and block manager (wellbeing) promotion of the finished agenda though online platfomrs, associations, flyers and banners + Peperlink + Dock + volunteers, networker (local economy) and block managers (wellbeing)

8 9 10

preparation of the event and final details + Peperlink + residents

1

announcement of the iniciative on digital media and in Peperwall + Peperklip, residents, Dock, Vestia

evaluation of results and revision of plans + Peperlink, residents, Vestia use the projects’s results to transform the inner garden of Peperklip + Peperlink, residents, Vestia

3 4

reunion with residents to collect ideas to intervene in the bridge, space for suggestions in Peperwall + Peperlink, Networker, Residents, Dock, Vestia, block managers closing of car passage for monthly events on weekends+ Peperlink, Municipality Vestia, residents propose the reform of the bridge as part of the Dreamstreet project and collect ideas + Peperlink, Residents, Dock, Vestia, Block managers

5

analysis of Dreamstreet results to decide permanent changes + Peperlink, Vestia, residents

6

turn it into a pedestrian bridge to transform it into a meeting point and landmark + Peperlink, Municipality, Vestia, resident.

7

maintenance + Municipality

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3 months. gantt chart.

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months

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

expand the website and create interactive means of information, digital and physical, such as the Peperwal, where people can share new ideas and experience with space, thinking about their relation

to the living environment game day: several, simultaneous tournaments in multiple public spaces such as the Rosestraat and courts right next to Peperklip, with the participation of residents from Peperklip and surroundings.

It will be aligned with exhibitions (in Peperwal and inner garden) and food stands, all administrated by Peperlink in order to raise funds. “pimp my bridge!� - using the bridge as an extension of the square, occupying the space with events and activities, blocking the passage of vehicles temporarily, then, within five years, turning it into a pedestrian bridge and representing the integration of the Peperklip in the

neighborhood.

months

1st

2nd

Hire professional web designer and find volunteers to co-create the online platforms + Peperlink and Vestia

Building of new informative/interactive wall in the square (Peperwall) + Peperlink in partnership with Municipality and participation of residents Co-creation of the site, app, Twitter and Facebook page, all connected + Web designer and Peperlink volunteers Promotion of the online platforms through banners, Peperwall and mouth-to-mouth + Peperlink volunteers, networkers (local economy) and block managers (wellbeing) Maintenance of the platforms and collection of data + Peperlink volunteers

Send data to stakeholders according to their roles and interests + Peperlink, Vestia, Municipality

Launch of the website, app and wall

3rd

11th

12th

1 year.

months

1st

2nd

3rd

4th

5th

6th

7th

8th

9th

10th

11th

12th

Promotion of event (using the Peperwal), calling people for the organization meeting + Peperlink, residents, Dock, Vestia Reunion with residents to decide the activities and tournaments according to their interests + Peperlink Networker, Vestia, residents, block managers Organize a storage for the materials to be used in the activities + Peperlink, Vestia, residents Search for partnerships with local stores and supermarkets to provide funds or other materials or food. + Peperlink - event manager, Local shop owners, Networker Reaching out to the Municipality for financing of events organized by residents, with a finished plan and list of existing resources + Peperlink - event manager, Municipality, residents Monthly events for production, training or organization of teams + Peperlink and Dock volunteers, residents Promotion of the finished agenda though online + Peperlink and Dock volunteers, networker (local economy) and block manager (wellbeing)

5 years.

Preparation for the event and final details + Peperlink, residents Evaluation of results and revision of plans + Peperlink, residents, Vestia Use of the project’s results to transform the inner garden of Peperklip + Peperlink, residents

years

Game day realization

1st

2nd

3rd

4th

5th

Announcement of the initiative on digital media and in Peperwal + Peperlink, residents, Dock, Vestia Reunion with residents to collect ideas to intervene in the bridge, space for suggestions in Peperwal + Peperlink, Networker, Residents, Dock, Vestia,

Temporary intervention on the bridge

Block managers

Closing of car passage for monthly events on weekends + Peperlink, Municipality, Vestia, residents Propose the reform of the bridge as part of the Dreamstreet project and collect ideas + Peperlink,

Dreamstreet intervention on the bridge

Residents, Dock, Vestia, Block managers

Analysis of Dreamstreets results to decide permanent changes + Peperlink, Vestia, residents Turn it into a pedestrian bridge to transform it into a meeting point and a landmark + Peperlink, Municipality, Vestia, residents Maintenance + Municipality

Opening of the new pedestrian bridge

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The idea for the first 3 months is to expand the website and create interactive means of information, digital and physical, such as the Peperwal, where people can share new ideas and projects. The Peperwal is a project for the front square, consisting of a writable wall for information and self-expression, combined with a new design for the square, turning it to an adaptable environment in a quicker, lighter and cheaper way, using the principles of placemaking. Later, the ideas written on the wall will be collected and used for the workshops in the one-year’s strategies. The square will be a place where people can experience with space and think about their relation to the living environment, showing that their ideas are taken into consideration and that they can make a difference in the community.

3 months.

Peperwall in the front square

N

Influence area 0

50 100

200

300 m

25

peperklip website.

Use this QR code or the link below to access the Peperklip website. http://bit.do/peperklip

Peperklip website

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Direct link to suggestions, complaints and doubts connected to the Peperlink

Online agenda for all the events and activities happening in the Peperklip and neighbourhood

Online shop where souveniers of the Peperklip are available for sale in order to raise funds

Page with the form to volunteer for activities and events and direct link to the network catalogue.

27

28

1 year.

Then, within one year, the plan is to establish the Game day: several, simultaneous tournaments in multiple public spaces such as the inner court of the building, the Rosestraat and courts right next to Peperklip, with the participation of residents from Peperklip and surroundings. It will be aligned with exhibitions (in Peperwal and inner garden) and food stands, all administrated by Peperlink in order to raise funds. In addition, the event may host the launching of the souvenirs collection (available on website).

The local economy network of abilities and interests will be helpful to find people that could coordinate events and help with capacity building, and the results of some activities can be used to customize the inner garden.

Event in the inner court of Peperklip

This event is made to bring the neighborhood together with a variety of interesting activities, so that the people get to know each other, the chances of prejudice and conflict are reduced in the future and the community is consolidated.

N

Influence radius 0

50 100

200

300 m

29

30

With a mature collective consciousness developed throughout 5 years, a bigger project can be carried out, such as the “Pimp my bridge!” - this selected strategy is to use the bridge as an extension of the front square, occupying the space with events and activities, while temporarily blocking the passage of vehicles.

5 years.

The plan includes changes in pavement, color, greening and urban furniture. Depending on the resident’s response, the intention for the future is to permanently close the bridge for cars, turning it into a pedestrian space linking the two sides of the Binnenhaven and representing the integration of the Peperklip in the neighborhood.

“Pimp my bridge!”

N

Influence radius 0

50 100

200

300 m

31

32

diagnosis.

Our sample of interviews in Lusthofkwartier was more extensive and diverse than the one obtained in the Peperklip area. We were able to interview people that have been living in the area for a short time and also residents that have been there for several years. Besides, we could reach varied groups such as students, young families and elderlies.

cultural traditions. However, they appeared to be tolerant towards diversity – most of them viewed it as a positive aspect. “If they are not disturbing me, I don’t mind. And if they invited me, I’d take part of a party or something”, said a woman.

Overall, all the people interviewed seemed happy with the area, with the highlights being its quietness and availability and quality of facilities and also the how close it is to the city center: “it feels is a small village in the city, quite quiet”, said one woman. Another woman also expressed these feelings: “I feel safe and comfortable, it is really close to the city center but it is a neighborhood, not a city center so you don’t have a lot of people walking in the streets...”.

The satisfaction with the neighborhood can also be seen on how the residents usually plan to stay there on a long term timespan, with the exception being students who usually plan to move elsewhere once they finish their studies. We also interviewed people who were around the area but do not live there. Most of them live nearby and go there frequently for work, shopping and making use of the facilities.

LOCATION

location.

When it comes to group activities and projects, some of the people interviewed seemed not to be interested in them claiming not having enough spare time, while others stated they would take part in such events depending on what the events are about – a woman mentioned she would take part in something related to gardening, for instance.

According to the interviews, the residents appeared not having had any problems regarding the neighborhood, but if they had any, they would not effectively know who to contact. Some said they would contact their landlords or the city hall.

Regarding the integration of the residents, we found that they do not feel like they belong to a group nor express their

Kralingen-Crooswijk

Kralingen-west

CITY OF ROTTERDAM Lusthofkwartier

33

34

35

Associations 0

50 100

200

associations (students and neighbourhood) 300 m

mapping.

According to the United Nations Development Programme (UNDP) social cohesion is about reducing disparities, inequalities and social exclusion. It is about consolidating social relations, interactions and ties (UNDP, 2009). Therefore, it is important to map places where people can interact with each other: public spaces* such as parks, playgrounds and sport facilities; private-public spaces such as religious spaces, cafes/bars/restaurants and educational buildings; and associations such as housing, neighbourhood and student ones.

The public transportation in the area was also mapped. It is provided with, tram stops, metro station, thus the area is well connected to other areas of Rotterdam. *It is important to highlight that the definition taken for public spaces refers to meeting places where people can hang out, moreover it is different from green spaces which are defined as permeable areas.

36

Leisure 0

50 100

squares 200

300 m

sports

playgrounds

Education 0

50 100

kindergarten/daycare 200

300 m

Religion 0

50 100

primary/secondary school

protestant church 200

300 m

catholic church

college

Food and drinks 0

50 100

200

bars/restaurants/cafes 300 m

Complete mapping 0

50 100

200

300 m

37

residents students promising families empty nesters immigrants

neigbourhood association

municipality

private sector

private landlords INTEREST

desired situation. current situation.

urrent situation.

SUBJECTS CROWD

housing organisation citylab 010

PLAYERS CONTEXT SETTERS

media students association

provicial government of south-holland

desired situation.

38

national government european union POWER / INFLUENCE

residents

students promising families empty nesters immigrants

neigbourhood association students association citylab 010

municipality

housing organisation

private sector

INTEREST

private landlords SUBJECTS CROWD

PLAYERS CONTEXT SETTERS

media provicial government of south-holland national government european union POWER / INFLUENCE

stakeholder analysis.

This chart is meant to identify all the parts involved and affected by the decision-making processes in the Lusthofkwartier. For each one of them, there is a description of what they consider as a problem in the area, their potential role — in what way they can intervene, their capacity and the implications that their decisions and actions might cause. Also, the power and interest of each stakeholder were categorized as high, medium or low in order to organize the next chart.

Each stakeholder identified in the previous analysis was placed in this graph according to its level of interest and power, which leads to classifying them in four groups: crowd, subjects, context setters and players. The crowd has low interest and low power, the subjects have high interest and low power, the context setters have low interest and high power, the players have high interest and high power. The first chart shows the current situation according to the analysis and the second chart is the situation we desire to reach. In both of them the lines represent the connection between stakeholders — the thicker the line, the stronger the bond.

In the desired situation, the neighbourhood association increases their power by improving their relationship with the residents, achieving more representativeness. In that way, the relation with funding associations and programs like CityLab 010 and the Promising Neighborhoods program also becomes stronger, given that the residents would be participating more actively suggesting ideas for the improvement of the neighbourhood. Furthermore, the Student Association would also increase their interest, having more participation in the relation of the university students residing in the area with the other residents and the neighbourhood association as well.

stakeholder analysis chart.

LUSTHOFKWARTIER | STAKEHOLDER ANALYSIS

STAKEHOLDER

CATEGORY

PERCEPTION OF THE PROBLEM

POWER INFLUENCE

INTEREST

POTENCIAL ROLE

CAPACITY IMPLICATION Set up guidelines to develop the Creation of policies Sustainable development region Set up guidelines to develop the Creation of policies, subisidies, Potential of partnership to raise region and subsidize projects regulations funds implementation Set up guidelines to develop the Creation of policies, subisidies, Potential of partnership to raise region and subsidize projects regulations, investments, projects funds implementation Set up guidelines to develop the Creation of policies, subisidies, region, subsidize projects Potential to finance projects, regulations, investments, provide consultants and implementation and maintenance projects, marketing, research supervise the area and promote the integration of (collecting data), collecting taxes the area into the city To work as a facilitator - exhibit Co-creation of public spaces and plans, ideas and projects on an Act as a mediator between activities; development of online platform for financial developers and supporters different areas of the city support and other stakeholders Potential of partnership and Bring attractiviness, facilities and Promote the economic possibility to bring more people economic development to the development of the area and to the area increasing area bring vibrancy competitiveness, developing a polycentric city Potential of increase property Hinder housing organizations Renovation of old properties values and attract higher income actions families Offer different typologies of Provide social housing housing and mixing incomes and Bring diversity to the area ethinic groups Promote projects and establish a Potential of widespread of Promotion, awareness, branding, link between the population and information and gather interest of influence people organizations Promote integration, creation of small projects, mediation Bring people together in group Promote residents empowerment between government and activities and promote diversity and community-building residents Integration of students in the neighbourhood, showing them Promote events and motivate the rules of the area, work with Empowerment of students students the residents association in the promotion of activities and awareness Influence in economic Promote renovation and new Promote gentrification of the development (types, low-income ideas area, diversity and tolerance supermarkets e.g.)

European Union

International

None

High

Low

National Government of The Netherlands

National

None

High

Low

Provincial Government of SouthHolland

Regional

None

High

Low

Municipality of Rotterdam

Local government

Promising neighbordhood

High

High

City Lab 010

Agency/department (governemetal)

Platform available for residents, businesses and organizations from Rotterdam to come up with solutions to social issues

Medium

Medium

Private sector

Private Sector

Potential of growth

Medium

High

Private landlords

Private Sector

Potential of increasing property values

Medium

Medium

Housing organization

Private Sector

Possibility to come back to core business

High

High

Media

Media

None

High

Low

Neighbourhood association

CBO (community based organization)

Potential of improvement of the quality of life and attract more young families

Medium

High

Student association

CBO

None

Low

Low

Students

Residents

Conflicts with other residents

Low

Low

Immigrants

Residents

Integration problem

Low

Medium

Promote diversity and cultural mix

Promising families

Residents

Noise problems, lack of green spaces, playgrounds and maintenance

Low

Medium

Investments in the region and gentrification

Potential of increasing property values

Empty nesters

Residents

Noise problems, lack of green spaces and maintenance

Low

Medium

Investments embellishment of the areas (eg. greening)

Potential mediators of the neighbourood interests

Bring new labor-force, different Promote diversity and tolerance traditions and economic activities Composition of a residential environment Improve social connections between residents and the communication with the residents association

39

problem tree.

No communication to solve problems

No representativeness on the neighbourhood association

Noise

Difficulty in including other ethnic and age groups

Dirtiness

Vandalism

Prejudice

Conflicts DIFFICULTY TO REACH MIGRANT FAMILIES

LACK OF PARTICIPATION

DIFFICULTY IN DEALING WITH THE RAPID IDENTITY TRANSFORMATION LACK OF CARE FOR THE NEIGHBOURHOOD OF THE NEIGHBOURHOOD

LACK OF COMMITMENT to participating and knowing each other

LACK OF INTEGRATION BETWEEN DIFFERENT GROUPS OF RESIDENTS

LIMITED USE OF PUBLIC SPACES

“Boring” streets: Unattractive monotonous public spaces and narrow

RAPID CHANGES IN THE PROFILE OF THE RESIDENTS AND NEIGHBORHOOD IDENTITY

Conflicts amongst residents

Bad weather limits public space usage

LACK OF INFORMATION ABOUT THE NEIGHBORHOOD AND THE ASSOCIATION

LACK OF SENSE OF BELONGING FROM STUDENTS High student turnover rate

Low interaction between students and other residents

Large infux of temporary residents (specially students) Excessive garbage

Unbalanced mix of people with different lifestyles

Not enough bike parking spaces

Overcrowded student housing Exploitation of high demand: production of more student housing

40

COMFORT ZONE: LACK OF PROACTIVENESS

Lack of communication between associations

The only recent creation of neighbourhood association

Insuficient promotionpublicity of the neighbourhood associations

Language barriers Large influx of international residents

problem tree analysis.

Applying the same methodology in Lusthofkwartier, we can notice a very different scenario. There are tree main issues: lack of information, public spaces condition and lack of integration coming from conflicts. All of them lead to a low commitment in participating and knowing each other.

The neighborhood association is already well organized and promotes several events aiming to improve the area and connect people. However, most of the interviewed residents in the streets did not know about the projects, events or the association. Considering this fact, the group concluded that the reasons for the lack of information include insufficient promotion of neighborhood association platforms, language barriers (especially for exchange students) and the recent history of the association, created only two years ago. Interest would most likely follow the knowledge about the initiatives and their potential role in the area. Also, if the ways of participating are clear, more people might want to join, which would end improve social cohesion.

allied to the low interaction with other residents reduces their sense of belonging, causing lack of participation in the neighborhood activities, less care for the public space and no use of their potential to improve the area.

Related to spatial issues, the group considers that the quality of public spaces may have an impact in the wellbeing of the user, sense of belonging and in the rate of social connections made between users, which affects their sense of community and consequently their interest in the neighborhood matters.

Housing associations are selling properties in more profitable areas, such as Lusthofkwartier, to reinvest in social housing in more convenient areas, and, since the approval of new housing regulations in the Netherlands, this process is being intensified. In the case of Lusthofkwartier, many family houses are becoming student houses, which are more densely populated than family houses. In that way, the neighborhood population increases and faces conflicts of lifestyles and space, shown by the lack of bike parking and maintenance of public areas.

It is interesting to notice that the character of the streets varies according to the number of people sharing its space.

For example, the more people sharing a garden, the lower the ownership of this space, the same happens to sidewalks and other public spaces. Besides, the short stay of students,

That fact suggests that the level of cohesion in the neighborhood could still be improved and conflicts could be reduced through the inclusion of these groups, which represent a significant part of the local population. Without that, it is not possible to embrace different interests and ideas, generating a lack of interest in the neighborhood projects and, consequently, a lack of commitment.

According to the interview with the neighborhood association, there are groups of residents that are more difficult to reach, such as some families with different cultural backgrounds and students. This fact has a huge impact on social cohesion, since these groups living in Lusthofkwartier are still not part of the

swot. swot

ws to

Another issue found is the lack of integration between different groups of residents. This issue could be a consequence of the rapid changes occurring due to an increasing number of residents, especially students.

local community - due to cultural barriers, language or no common interests.

analysis. strenghts

good location commercial diversity public transport connectivity young population proximity to university age and income diversity good facilities calm neighborhood proximity to parks creative class

opportunities

art and music festivals municipality financing neighborhood projects dreamstreets promising neighborhoods

weaknesses

narrow streets monotony lack of parking spaces for bikes large amount of cars parked prejudice young neighborhood association different profiles of residents overcrowded student houses lack of interest

threats

w t

housing association selling properties expansion of university high influx of students (no mix of profiles)

41

CORE PROBLEM LACK OF COMMITMENT to participating and knowing each other

Lusthofkwartier as a multilevel, integrated neighborhood, where overflowing creativity, energetic youth potential and dynamism, combined with the social media empowerment, generates a resilient community where all groups are connected and work together for the neighborhood development.

Considering the key points found on Problem Tree, the future Lusthofkwartier is imagined as a multilevel, integrated neighborhood, where overflowing creativity, energetic youth potential and dynamism, combined with a widespread social media, generates a resilient community where all groups are connected and work together for the neighborhood development.

insi

42

With the vision in mind, the focus is in three main objectives: first, awareness, then representativeness and, finally, active participation.

The initial point for the first 3 months is that the residents know about what is happening in the neighborhood and how they can participate, in order to increase the contact between groups and their involvement in the neighborhood development. Then, within one year, the neighborhood reunions should have the participation of all groups – representativeness – so that they know each other’s points of view, interests and ideas, reducing conflict. Finally, by the end of 5 years, more residents should be actively involved in activities or projects concerning the neighborhood.

3 MONTHS 1 YEAR

VISION

Increase awareness of all residents concerning the neighborhood association as well as events, projects and general information about the area, so that people know what is happening and how they can be a part of it, which can increase participation and the contact between groups.

Get all groups to know each other’s points of view through representativeness in the neighborhood association meetings — at least 1 person from each age/ethnic group — bringing different perspectives to the issues and new ideas, reducing conflicts and prejudice.

5 YEARS

project diagram.

OBJECTIVE

Reach a level of cohesion shown by the active participation of residents that do not participate yet in decision-making and co-creation processes for projects concerning the neighborhood (solving issues, events, lectures, classes, workshops). The number of participants in the neighborhood association staff for developing projects should increase in 30%.

GAM

STRATEGIES

SELECTED STRATEGIES ACTION PLAN

Regular meetings with diferent associations in the neighborhood

Branding development to create awareness about the neighborhood matters; and digital media expansion to make communication more dynamic and attractive, which includes changes in the website, the creation of an app and sculptures of the neighborhood logo placed in strategic points.

Agenda of activities involving more groups.

Capacity building and funding plan for neighborhood association in order to support future projects and receive more people

Annual event with several activities where residents can work together to improve their living environment and discuss their vision of the neighborhood for the following year.

Find willing participants among the residents to become mediators and reach the other groups

Paid employees in neighborhood association to concentrate more responsibilities

GAM

Co-creation of public spaces, public intervention areas, lively places

Co-creation of community center by residents through several building workshops and activities, and finished within five years. This space should be large enough to host largeindoor events, classes, exhibitions, and personal initiatives; also, it should be strategic placed to become a meeting point for the residents.

1

include English option in the neighborhood association website + Neighborhood association and websdesigner

2

create a hashtag for the residents vision of neighbohood, using social media + Residents, neighborhood association

3

develop neighbourhood app with interactive sensitive map + Neighborhood association, webdesigner, municipality, residents, local commerce

1 2 3

discover residents interests + Neighborhood association, neighborhood networker find willing participants for the activities in the annual event + Neighborhood networker and association, Neighborhood Network catalog (Local Economy group) meetings for discussion of the annual event: + Neighborhood association, residents, networker 1st meeting 2nd meeting + CityLab 010, financers 3rd meeting + Municipality 4th meeting + Municipality, financers 5th meeting

4

final preparations for the launch of the annual event + Neighborhood association, residents, networker

1

awareness of the initiative to the neighborhood through publicity + Neighborhood association, residents and networkers

2

find a location in the neighborhood, focusing on closed and large spaces where the residents can gather for different activities + Residents, neighborhood association and networker, housing organisations, municipality

3

gather residents interested in helping in the implementation of the center, with donations and/or volunteer work + Residents, neighborhood association and networker, Neighborhood Network catalog (Local Economy group)

4

promotion of workshops related to co-creation and building the centre, aiming to incentive the participation of the residents in the process + Residents, neighborhood association and networker, Neighborhood Network catalog (Local Economy group)

43

3 months.

gantt chart.

44

months

1st

2nd

3rd

Include English option in the neighbourhood association website + Neighbourhood association and web designer

Create a hashtag for the residents vision of neighborhood + Residents, neighborhood association, using social media

Develop neighbourhood app with interactive sensitive map + Neighbourhood association, web designer Municipality, residents, local commerce

1st interactive sculpture: at Metro square

1 year.

months

1st

2nd

3rd

4th

5th

6th

7th

9th

10th

11th

12th

Discover residents interests + Neighbourhood association, neighborhood networker

Find willing participants for the activities in the annual event + Neighbourhood networker and association, Neighborhood Network catalog (local economy)

Meetings for discussion of the annual event: + Neighbourhood association, residents, networker 1st meeting 2nd meeting 3rd meeting + Municipality 4th meeting + Financers and municipality 5th meeting Final preparations for the launch of the annual event + Neighborhood association, residents, networker

5 years.

8th

years

2nd interactive sculpture: at the launch of the event at Lusthhofstraat

1st

2nd

3rd

4th

5th

Awareness of the initiative to the neighbourhood through publicity + Neighborhood association, residents and networkers Annual event at Lusthhofstraat Find a location in the neighbourhood, focusing on closed activities. + Residents, neighborhood association and networker Housing organisations, Municipality Gather residents interested in helping in the implementation of the centre, with donations and/or volunteer work + Residents, neighbourhood association and networker Neighborhood Network catalog (local economy)

Promotion of workshops related to co-creation and building the center, aiming to incentive the participation of the residents in the process + Residents, neighborhood association, networker, Neighborhood Network catalog

45

46

3 months.

Aiming to increase awareness amongst residents, reach a larger number of people - mainly those that not participate of neighborhood activities yet - and make communication and information more dynamic and attractive; the strategies are focused in branding development and expand the widespread capacity of social media.

The existing website is already well developed and has many important information about the neighborhood, events and participatory programs; however, the group considers that a simple improvement such as an English option could be useful to reach international residents.

Taking advantage of the existent visual identity of the neighborhood association website, sculptures will be created preceding specific events instigating people to know more about them. These sculptures will be place in strategic points and will be available for intervention such as painting or writing, potentially becoming a local landmark. QR codes will be

added to the sculptures and a hashtag related to the neighborhood vision will be created to increase the coverage of the neighborhood activities and vision. The interactive part of the branding aims to increase the sense of belonging and social cohesion.

In addition, a mobile version of the neighborhood website will be created in order to stimulate social connections and aware residents about the activities and events happening, and along with this, a platform called ‘Stapp’ will be developed. ‘Stapp’ is an extension of the wellbeing workshop to promote community feeling where people can digitally create their own map of the neighborhood, highlighting their favorite spots. This map will be added to a bigger one where all participants can see each other’s preferences, getting to know the neighborhood and connecting with people. The idea of the ‘Stapp’ may be expanded to the entire city.

Intervention location 0

50 100

200

300 m

47

48

Current situation Lusthofstraat

1 year.

In order to increase representativeness amongst residents and stimulate participation in neighborhood association and activities, the one-year strategy consists in the organization of an Annual Event with several activities happening at the same time in different locations of the neighborhood. These activities will be focused in the development of community feeling and sense of belonging, where residents can work together to improve their living environment – creating urban furniture, for example -, can support talents of other residents – such as music, art and dance –, and discuss their vision for the neighborhood for the following year, to be pursued with the coming projects.

The final product of each annual event will be the renovation of a public space with residents’ participation; this initiative aims to enhance ownership of space and expand people’s perspectives for the neighborhood, showing that they have power to change their living environment; enabling co-creation in the future.

Intervention location 0

50 100

200

300 m

49

50

Current situation former College

5 years.

To consolidate the process of change in the neighborhood, and to promote active participation of residents, a place will be chosen to become a community center, co-created by residents through several building workshops and activities, and finished within five years. This space should be large enough to host large indoor events, classes, exhibitions, and personal initiatives; also, it should be strategic placed to become a meeting point for the residents.

Intervention location 0

50 100

200

300 m

51

concluding remarks.

In order to answer our guiding question “What process, actions or events can be used to promote social cohesion amongst the different groups found in the Lusthofkwartier and Peperklip building to ensure the success of the Kansrijke wijken (Promising Neighbourhoods Iniciative) ?� the present project was develop folowing the methodology of field work, desk research, questionaries with people from the two neighbourhoods, and the development of our vision, objectives , strategies and action plan . The strategies are the result of the problem tree and swot analysis, allied with the mapping of the area with the social cohesion focus.

Therefore, according to the definition of social cohesion from OEDC, it is important to guarantee the wellbeing, inclusion, sense of belonging, strengthening of social interaction as well as active participation of the people involved. For that, our group suggests actions concerning awareness, representativeness and active participation of residents with co-creation processes in both locations. A mature social cohesion ensures the continuity and success of the government’s initiatives, creating a good environment for its residents and attracting more people to the area.

52

references.

Batty, M., 2008. Generating cities from the bottom-up : using complexity theory for effective design. Cluster Editions, pp. 1-14. Available at: http:// www.complexcity.info/files/2011/07/batty-cluster-magazine- 2008.pdf [Accessed 28-09- 2015] OECD, 2011. Perspectives on global development 2012: Social cohesion in a shifting world. OECD publishing, pp. 52. Available at: http://www. keepeek.com/Digital-Asset-Management/oecd/development/perspectives-on- global-development-2012_persp_glob_dev-2012-en#page58.

[Accessed 10-03- 2016] Santos, 1985. Espaço e Método. Livraria Nobel. São Paulo, pp. 88.

United Nations Developing Programme, 2009. Community Security and Social Cohesion: Towards a UNDP Approach. pp. 14. Available at: http:// www.undp.org/content/dam/thailand/docs/CommSecandSocialCohesion. pdf.

[Accessed 10-03- 2016]

All images and drawings of this brochure are property of the authors. The reproduction of this material, without permission of the copiright holders, is strictly forbidden.

Maurício Storchi | 2015

53

appendix.

peperklip

3 months.

Peperklip Criteria

Strategies and scores Weight

S1

S2

S3

Ranking

1

Coverage

3

4

5

4

1

S2

S2

2

Focus

4

4

5

4

2

S1

S1

3

Adequacy

5

4

4

4

3

S3

S3

4

Feasibility of implementation

5

3

4

2

5

Resource availability

5

2

3

3

6

Commitment

4

3

2

2

7

Integration

3

5

5

5

Average (unweighted)

3,6

4,0

3,4

Average (weighted)

3,4

3,9

3,3

S1 S2 S3

hire experts create interactive website informal workshops with local schools

Strategies and scores Weight

S1

S2

S3

1

Coverage

3

5

4

5

4

Ranking 1

Unweighted Weighted S1�S3

S3

2

Focus

4

5

4

4

3

2

S1�S3

S1

3

Adequacy

5

5

4

5

4

3

S2

S2

4

Feasibility of implementation

5

3

2

4

5

5

Resource availability

5

2

1

3

5

6

Commitment

4

3

3

3

3

7

Integration

3

5

4

4

4

Average (unweighted)

4,0

3,1

4,0

Average (weighted)

3,9

3,0

4,0

Peperklip

S3

Branding through co-creation, using the dreamstreet iniciative as a window of oportunity

S1

Consolidation of a seasonal agenda, attractive for different people where residents can show their abilities in order to raise money to their public space design or courses.

S2

Building capacity of young people in the building - training courses, art classes, language courses

S3

Game day: several, simultaneous tournaments in multiple public spaces such as the Rosestraat and courts right next to Peperklip, with the participation of residents from Peperklip and surroundings. It will be aligned with exhibitions (in Peperwal and inner garden) and food stands, all administrated by Peperlink in order to raise funds.

S1

E ents in the innenha en ith oatin in rastr ct re such as a bridge, to attract people to participate and establish contact with the building and its residents.

S2

“Pimp my bridge!”– transforming the bridge to be an extension of the square, occupying the space with events and activities, blocking the way for vehicles temporarily, then, after 5 years, turn into a pedestrian bridge space representing the integration of the Peperklip in the neighborhood.

S3

Use of roofs for green and leisure spaces as well as sustainable resources for the building (rain water, cooling, etc.)

Strategies and scores Weight

S1

S2

S3

Ranking

1

Coverage

3

5

4

4

1

S2

S2

2

Focus

4

4

4

2

2

S1

S1

3

Adequacy

5

3

3

2

3

S3

S3

4

Feasibility of implementation

5

1

3

2

5

Resource availability

5

1

2

1

6

Commitment

4

3

3

4

7

Integration

3

4

3

3

Average (unweighted)

3,0

3,1

2,6

Average (weighted)

2,�

3,1

2,4

Criteria

1 2 3

Expand the website and create interactive means of information, digital and physical, such as the Peperwall, where people can share new ideas and experience with space, thinking about their relation to the living environment.

seasonal agenda building capacity development of building identity �branding, foi para 3 meses� novo: informal workshops

5 years.

54

S2

ith social net or s e ficient

mudou: branding through co-creation

Peperklip

1 2 3

o hire e erts in dealin networkers

Unweighted Weighted

1 year.

Criteria

S1

events binnenhaven pimp the bridge green roofs

Unweighted Weighted

G A M

3 months.

1 year.

Lusthofkwartier Criteria

Strategies and scores Weight

S1

S2

S3

Ranking

Coverage

3

4

5

4

1

S2

S2

2

Focus

4

4

5

4

2

S1

S1

3

Adequacy

5

4

4

4

3

S3

S3

4

Feasibility of implementation

5

3

3

2

5

Resource availability

5

2

2

3

6

Commitment

4

3

3

2

7

Integration

3

5

5

5

3,6

3,9

3,4

Average (weighted)

3,4

3,7

3,3

5 years.

Lusthofkwartier Criteria

Branding development to create awareness in neighborhood matters; and digital media expansion to make communication more dynamic and attractive, which includes changes in the website, the creation of an app and sculptures of the neighborhood logo placed in strategic points

S2

Regular meetings with diferent associations in the neighborhood

S3

Agenda of activities involving more groups.

S1

Capacity building and funding plan for neighborhood association in order to support future projects and receive more people

S2

Annual event with several activities where residents can work together to improve their living environment and discuss their vision of the neighborhood for the following year.

S3

Find willing participants among the residents to become mediators and reach the other groups

S1

Co-creation of public spaces, public intervention areas, lively places

S2

Co-creation of community center by residents through several building or sho s and acti ities and finished ithin fi e ears.

This space should be large enough to host largeindoor events, classes, exhibitions, and personal initiatives; also, it should be strategic placed to become a meeting point for the residents.

S3

Paid employees in neighborhood association to concentrate more responsibilities

Unweighted Weighted

1

Average (unweighted)

S1

lusthof

G A M

Strategies and scores Weight

S1

S2

S3

Ranking

Unweighted Weighted

1

Coverage

3

4

5

4

1

S2

S2

2

Focus

4

5

5

3

2

S1

S1

3

Adequacy

5

5

5

4

3

S3

S3

4

Feasibility of implementation

5

3

3

1

5

Resource availability

5

2

2

1

6

Commitment

4

3

3

4

7

Integration

3

5

5

4

Average (unweighted)

3,9

4,�

3,�

Average (weighted)

3,�

3,9

2,�

�udei� S2 ganhou agora

55

INCLUSIVENESS DREAMSTREET PROJECT – TEAM SOCIAL COHESION Your answers will contribute to the Atelier Rotterdam, part of the UMDSU 4 – Urban Management and Development: Sustainable Urbanism programme of IHS from the Institute for Housing and Urban Development Studies of Erasmus University Rotterdam.

BASIC QUESTIONS: 1. What’s your name? ______________________________________________________

M

F

2. Where are you from? ___________________________________________________________________ 3. How old are you? ______________________________________________________________________ 4. How many people live in your house? ___________________________________________________ 5. How many rooms are there in your house? _______________________________________________ 6. How long do you live here? _____________________________________________________________ 7. Do you like living here? Why? ___________________________________________________________ 8. Do you have plans to live somewhere else? ______________________________________________

1. What is your general feeling about living in the building/neighbourhood? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 2. Where in the neighbourhood do you often go? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ PARTICIPATION 3. Do you know any group activities here? (parties, meetings, sports) - IF YES: Which? How often? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 4. Would you take part in group projects benefiting the region?

- IF NO: Why? - IF YES: What kind of project? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

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5. When you have an important matter about the neighbourhood/building, to whom do you talk? (suggestions for the area, complaints about the neighbours or the infrastructure) ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 6. How is your communication with the neighbours association? Would you suggest any changes? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 7. Have you ever seen improvements after someone expressed an opinion about some issue?

Was it satisfactory? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ INTEGRATION 8. Do you feel like you belong to a group here?

- IF YES: Which group? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 9. What could make you feel more like a part of a group? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 10. Do you think your community would work together to improve the neighbourhood? (build playgrounds, plant trees, make a garden, organize events like barbecues) ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ SOCIAL RELATIONSHIPS 11. Do you know your neighbours?

- IF YES: How is your relation with them? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

12. What do you think about the diversity in the neighbourhood/building?

FOR STUDENTS

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

20. Have you ever had any complaint from your neighbours? (about noise, behaviour)

13. How do you feel about the fact that more students are moving here? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 21. Would you continue living here after you finish your studies?

CULTURE AND IDENTITY BUILDING

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

14. How do you express your cultural traditions here? (traditional parties, religious reunions)

FOR THOSE WHO DO NOT LIVE THERE

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

1. What is your interest in this area?

15. How do you feel about other cultural manifestations here? (traditional parties, religious reunions) ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 16. What kind of contact do you have with other ethnic or religious groups here? Do you also participate in events from other cultural groups? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ SUGESTIONS

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 2. How often do you come here? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 3. Do you think there is something missing in this area? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 4. How do you like the facilities here?

17. What do you think about the facilities here? Is there anything missing? (parks, playground, community gardens, meeting places)

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

5. How do you think this area can be improved?

18. Do you think living in a mixed community has its benefits? (culture, income, age) - IF YES: Which benefits?

IF NO: Why?

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________ 19. How do you think you can contribute to improve your neighbourhood? ___________________________________________________________________________________________ ___________________________________________________________________________________________ ___________________________________________________________________________________________

-

If the person wants to receive feedback after, ask for a contact (e-mail):

___________________________________________________________________________________________

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