BRAND MANUAL CAMP CANINE BRAND M ANUAL
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TABLE OF CONTENTS About .................................................3 Logo ...................................................4 Color Variations ................................5 Logo Type .........................................6 Color Palette ......................................8 Patterns .............................................9 Letterhead .........................................10 Camp ................................................. 14 Uniforms ........................................... 16 Products ............................................17 Transport ...........................................18
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C AM P C AN I N E BR A N D MA N UA L
ABOUT CAMP CANINE From boarding, day care, grooming, walking, training, or even poop scooping, our fun-loving counselors maximize both safety and individualized care for all of our furry friends. Want your dog to stay home while you’re away? No problem! We bring the fun to our four-legged friends, and give pets the TLC he or she deserves.
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LOGO & COLOR USAGE
The clear space must equal the size of the dog house around all sides of the logo. Minimum logo size is 1.5 inches, as used on our stationery.
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C AM P C AN I N E BR A N D MA N UA L
Greyscale Logo
Outdoors Background
BACKGROUNDS ARE 40% TINT OF COLOR FROM LOGO
Natural Background
Fresh Air Background
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LOGOTYPE
Constructa Bold MODIFIED FOR LOGO ONLY
Acumin Pro Extra Condensed Bold All Caps Tracking 40
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C AM P C AN I N E BR A N D MA N UA L
BRAND TYPOGRAPHY TITLES AND HEADLINES Brix Slab Condensed Bold Tracking 30, 18pt Font Size
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
SUBHEAD & SECONDARY TEXT Acumin Pro Extra Condensed Bold Tracking 40, 12pt - 16pt Font Size
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
The typeface used in the main logo is Constructa Bold. It has been specially modified for use in the main logo only.
PARAGRAPH TEXT
This font should not be used anywhere else.
Acumin Pro Condensed Regular
The three secondary fonts on this page are utilized throughout
Tracking 40, 10pt Font Size, 16pt Leading
used for titles, headlines, and proper names on stationery, and
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
the rest of the Camp Canine brand. Brix Slab Condensed is to be in publications. Acumin Pro Condensed Bold is used as a secondary font in our logo, and can be used for subheads, captions, and more throughout our brand elements. Acumin Pro Condensed is recommended for body copy and captions only.
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COLORS & PATTERNS FOREST PINE
MOUNTAIN GREEN
FRESH AIR BLUE
#3E4F28 RGB 62, 79, 40 CMYK 70% 46% 93% 44%
#94AE4D RGB 148, 174, 77 CMYK 47% 16% 89% 1%
#5B97B8 RGB 91, 151, 84 CMYK 66% 30% 17% 0%
BURNT ORANGE
SUNSHINE YELLOW
NATURAL
#F0532A RGB 240, 83, 42 CMYK 0% 83% 94% 0%
#FBB034 RGB 251, 176, 52 CMYK 0% 35% 90% 0%
#F2CDA0 RGB 242, 205, 160 CMYK 4% 20% 39% 0%
BLACK Brand colors are to be used at full opacity. When used in a background, colors should be used as a 40% tint. Any overlaying color should be set to 40% opacity or less. #000000 RGB 0, 0, 0 CMYK 0% 0% 0% 100%
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C AM P C AN I N E BR A N D MA N UA L
The Dog House pattern can be scaled to almost any size. There are three size variations; Regular, Midi, and Tiny. It should not be scaled down any smaller than the dimensions used on our business card.
DOG HOUSE PATTERN
30% OPACITY WHEN TEXT IS ON TOP
MIDI DOG HOUSE PATTERN
TINY DOG HOUSE PATTERN
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LETTERHEAD 1.5 inches wide
345 Agility Road, New Durham, NH 03855
603.859.4525
CampCanine.com
Acumin Pro Extra Condensed Bold 10pt Font Size
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C AM P C AN I N E BR A N D MA N UA L
LETTERHEAD Title: Brix Slab Condensed Bold 12pt Font Size Body: Acumin Pro Extra Condensed Bold 10pt Font Size 12pt Leading
345 Agility Road New Durham, NH 03855
Acumin Pro Extra Condensed Bold 10pt Font Size 12pt Leading
1.5 inches wide
1.5 inches wide
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C AM P C AN I N E BR A N D MA N UA L
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INTERIORS & EXTERIORS
Indoor Playground
Patterned border lines playground walls
Outdoor Flag
Camp Canine Logo to welcome all of our furry friends.
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C AM P C AN I N E BR A N D MA N UA L
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UNIFORMS
Camp Canine Staff Uniform
Fresh Air Blue Sleeves and Collar Large centered badge logo
Camp Canine Counselor Staff Uniform Sunshine Yellow Sleeves and Collar Small badge logo on left chest
Camp Canine Staff Lanyard
Uses Tiny Dog House Pattern with a white background, for employee identification.
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C AM P C AN I N E BR A N D MA N UA L
MERCHANDISE
Pet Collar
White Collar, uses Tiny Dog House Pattern
Tote Bag
Camp Canine Logo printed on Fresh Air Blue (40% tint) canvas
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TRANSPORTATION
Camp Canine Courtesy Van
Van color is the full opacity of Fresh Air Blue. Single Burnt Orange paw print on front hood. Dog House pattern wraps on left and right side panels.
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C AM P C AN I N E BR A N D MA N UA L
Camp Canine Courtesy Van
Camp Canine Logo is feature on back doors only. Fits as large as possible taking clear space into account.
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345 Agility Road New Durham, NH 03855 CampCanine.com For Educational Purposes Only 2 0
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