TACKL Fishing made easy | Pitch Deck

Fishing made easy. www.tackl.com.au

TACKL will be Australia’s #1 Fishing Box Subscription and Membership Website.

Through our subscription boxes we create experiences that help strengthen relationships and build connections through a unique bond and deep love for fishing.

Who we are?

TACKL is a fishing box subscription and membership site website that will lead the Australian fishing industry in building product awareness, strengthening brand affinity, and increasing sales through targeted and effective product sampling and digital media campaigns.

Why are we doing this?

Through our subscription boxes we create experiences that help strengthen relationships and build connections through a unique bond and deep love for fishing.

What we do?

How we do it?

Through our subscription boxes we create experiences that help strengthen relationships and build connections through a unique bond and deep love for fishing.

We do this by providing a fun and affordable way for anglers to discover new products and learn new techniques to help them catch more fish.

With over 30 years experience with fishing, we are committed to feeding anglers’ endless appetite for product innovation, experimentation, discovery, learning, nature, connection and of course‌fishing!

Our mission at TACKL is to create amazing products, content, and shopping experiences for the modern angler.

Our vision is for every angler in Australia to discover something great, memorable, or unexpected through one of our boxes.

Values: • Honesty • Family • Connection • Curiosity • Optimism • Passion

Changing times, changing shopping.

Changing times, changing shopping.

The Australian retail sector was already struggling before COVID-19.

The sector took a massive hit in 2019, and with over 161 stores closing in the first two weeks of 2020, iconic traditional bricks-and-mortar retailers like JeansWest, EB Games and McWilliams Wines are suffering unprecedented closures.

During the first months of the COVID-19 crisis, the retail industry felt the impacts more than most: Due to public health concerns, physical stores closed as lockdowns forced shoppers to stay away. Concurrently, there was an acceleration of digital retail as consumers were more willing to embrace and explore new digital experiences.

Locked-down consumers had more goods than ever delivered to their homes.

Retail is a hugely customer-centric industry, and consumers can be extremely demanding. Today they expect an omnichannel and personalized experience, something the retail sector has spent many years trying to build. The Internet has given consumers access to endless shopping options, and mobile devices have put offers and information at their fingertips, anytime and anywhere.

Those retailers with strong online platforms and sophisticated data analysis have succeeded in connecting with consumers and offering them additional services and value.

The Opportunity.

Australians are recognised to have a unique retail consumer profile: Routine oriente

Time poor

Products must be very convenient and accessible

Expects personalisation to be part of the purchasing experience

How TACKL meets the unique Australian spending profile:

Set and forget boxes, a simple, seamless, convenient shopping experience.

If you love fishing but are time-poor what more could you want than a box of Tackl delivered to your door every month with baits that are guaranteed to catch more fish.

Tackl offers anglers the easiest and most intimidation-free way to discover premium fishing lures, bait's, & gear...

Amazing Value in every box with NO COMMITMENT Pause, change species or cancel anytime.

Our team of angling experts curates each box based on location, season, and species. customers also receive a learning guide on how to use the gear.

There is no shortage of what they will receive to catch more fish!

Mystery Tackl (Box Subscription) Our subscription plans introduce beginner and expert anglers alike to new fishing lures and tackle, and the best way to use them. Boxes come in basic, advanced, and elite versions, all jam packed with high quality tackle for anglers at any level.

Everything you need to hook the fish of your dreams, plus some extra fishy goodness...

Our team of angling experts curates each box, so you'll always have what you need to go out and catch more fish!

It’s like Xmas, every month.

A FUN AND EASY WAY TO DISCOVER FISHING NO MATTER YOUR SKILL LEVEL.

Each month we pack hundreds of boxes full of lures, bait's, Tackl and more from some of the most exciting local and international brands on the planet.

How it works?

1. Pick a plan It's a fun and exciting way to keep up with the sport of fishing.

.2 Oh yeah!

Free Shipping We'll ship your box of baits from our Tackl store to your front door, free of charge!

3. #SHOWUSYOURTACKL Each box comes packed with lures, baits & Tackl from some of the most exciting local and international brands on the planet. Our team of angling experts curates each box, so you'll always have what you need to catch more fish.

Subscription! .4 We will continue to sending you a box of fish goodness until you ask us to stop!

Learn with Tackl.

Education is a huge part of what we do. Through our brand, we have created a community of recreational fishing anglers and industry experts. And our goal is not just to sell a product but when customers buy from us, you're really joining a family that's dedicated to helping them grow on their fishing journey.

We really want to give our customers the knowledge and confidence so they can go out there and do what you love most.

And we really believe that will be a key ingredient in keeping our customers coming back for more month after month.

A BETTER FISHING FUTURE Enriching the Lives of Children Through Fishing The mission is to ‘Rescue kids from the indoors’ designed to show children the positive effects of fishing and the outdoors. Our goal is to help organisations introduce children to a sport of fishing that teaches them patience, determination and brings families together.

What We Are Doing At Tackl, we know great things happen when everyone joins together in pursuit of a common purpose. Our team of compassionate anglers care deeply about our kids, community and environment. Our vision is to unite our anglers with leading conservation or select nonprofit organisations that are doing great things in society. To collectively give children the knowledge and tools to continue fishing for generations to come.

Financial Commitment For one week every quarter, Tackl Co will donate 10% of total sales from Tackl.com.au. Any order on our store between in this period will be eligible, and 10% of any purchase will go directly to a nonprofit organisation.

Shopping Experience: Tackl is the internet's local tackle store.

Featuring some of the most well-known brands on the market to new, innovative products fresh on the scene, Tackl has a wide selection of baits for every angler. With the Elite Anglers Club membership, anglers can receive discounts AND free shipping, delivering Tackl's awesome selection right to their doorstep.

With members only perks and exclusive deals happening often, Tackl brings the feeling of a local tackle shop right to your screen.

Tackl is changing the way we shop for fishing products online.

Browse the shop, learn some new tricks and tips, or quickly reorder your favorites, all with the help of our expert support team.

DELIVERED

BU UY Y B

Benefits of being involved.

Complementing the boxes, TACKL has formed an online community of anglers looking to share their catches, tips, tricks, and experiences. With followers across Facebook, Instagram, and Youtube, TACKL will have formed an online group of anglers with one VERY important thing in common: Fishing.

Whether they subscribe to the boxes or just follow along on social media, anglers can be a part of the Tackl team anywhere, anytime. Hands down, Mystery Tackl is the most fun & affordable way to discover new tackle every single month.

• Exposure to highly targeted audience • An easy way to promote exciting new products • Advertising opportunities • Brand affinity • Disruptors in the industry

© Tackl. 2020. All Rights Reserved

SCAN QR CODE