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CYPRESS
Branding, Business Package & Website
Cypress Trades is a self-owned startup company that focuses on stock investment portfolio diversification, capital asset allocation, and ratios. The target audience is anyone who plays the stock market that is interested in analysis, advice and diversification of their stock portfolio. The audience will tend to live all over the United States due to the ease of communication. The goal is to build brand awareness and create a professional financial business identity. The solution includes a brand new logo designed from the combination of a cypress leaf and an upward trend. The color chosen is representative of the cypress, as well as gains in the stock market. The logo design was applied to a business package and website to allow Cypress Trades to communicate professionally and inform potential clients. These components will establish the self-owned company’s precence and identity.