<First name> <Surna <Addre me> ss Line 1> <Addre ss Line 2> <Addre ss Line 3> <Town> 3 ed, diagnos wa problem With the ht was no nty’s sig quickly saving Mo time. He was st rgeons ain where su race ag SH GO d to ope to admitte l microsc and r surgica taracts ca his used ou e remov ness. help them m a life of blind fro him save Signatu re V I N G MI C SA ular ck for reg o A comes ba int “MonPtyP E A L d he’s grown a ps an check-u . It’s such ung lad s yo nt ely tie a lov r pa to see ou to pleasure eir lives thanks th ” enjoying atment tre g vin sight-sa nderson Dr Rob He Start da te m m y y Exp da te Our surgical microscope is close to the end of its life. Yes, I donate ur gift by using Hospita am a UK ta xpay Gift A l Child I have ren’s Ch er and wo id. m uld arity to I under ade in the reclaim like Great Or pa stand mond tax on that if st four year Tax th Stre th an e I pay s and less In any fu donations et year (6 the amou come ture gi nt cla April–5 Tax an imed fts I m April), on all d/or ake. it is m Sorry, y respo my donatio Capital Ga ins I don’t nsibilit ns in th y to pa pay ta at tax y any x. differe Date: nce. d d m m y y Give on line at www. Give by gosh.or phone g/sight call 02 savinga Or alte 0 3841 ppeal rnative 3131 (M ly give on–Fri Text EY by mob 9am–5 E ile. .30pm future <unique co ) de> telepho ne mar YES to 7012 Text EY keting 5 E contac to give £5 an future <unique co t from d rece de> to telepho GOSH ive 70 ne 12 CC marke 5 Text co ting co to give £5 st is th an ntact e dona from GO d not rece tion am ive SHCC ount, plus sta ndard networ k rate . m m Mending the tiny eyes of children and premature babies requires painstaking precision because a fraction of a millimetre can make the difference between sight and blindness. That’s why we’d be powerless without a surgical microscope. y y Please notify the cha or full rity if home you: • addre If you Want ss. • No are a to can longe highe tax ret cel thi r pay r rate s decla urn or suffici ask HM tax payer, ration you can ent Income . • Chan Reven Tax an claim ue an d/or Ca ge your na d Custo perso Please me nal tax pit ms to return relief via al Gains Tax adjus t your Freep to . a self-a : tax cod os ssessm e. ent GOSH t Plus RSUE -RG Sight TH-JU Savin Great KX g Ap Or Children mond Stree peal t Melks ’s Charity, 2a Hospital ham SN Halifa x Road 12 6YY , Official use FN:GO only Our old one has helped restore sight to thousands , but after 14 years of daily use it’s ready to retire. That’s why I’m writing today, to ask if you could you spare a gift of £XX to help us replace it. • SI G HT S SH00 Sample Stre et Sampletown Sample Sample SA1 1SA <Barcode> <Appeal ID> <Package ID> <Constituent ID> IN AV AP ILDREN ORE CH HELP MONTY. SEND A M KE LI Mr A Sample DAY. GIFT TO 123 Saving a ba by’s sight is a race against time. You can help us win. F17 PE AL 12 May 2017 tion>, When babie s have proble ms with sight, no time to wa there’s ste. Because if their eyes their brains don’t work, can’t learn to see. And any treatment can delay in mean blindne Dr Rob Henders ss for life. on My name’s Rob Consultant Oph thalmic Henderson Surgeon and I’m a spe eye surgeon cialist here at Gre at Orm Hospital (GO ond Street SH). When chi ldren are bor poor sight – n with like Monty wh o’s pictured envelope – on the it’s my job to help. And to vision I have save their to act fast. Our surgical microscope is close to the of its life. end Mending the tiny eyes of chi Faster ldren and pre babies require Surgery mature s painstaking precision bec fraction of a so doctors can ause a millimetre can save make the diff more children’s between sig erence sight ht and blindne ss. That’s wh powerless wit y we’d be hout a surgic Special Retin al microscop a Scans e. Our current one has helped so surgeons can work restore sight thousands, but with incredib to after 14 years le precision of daily use to retire. Tha it’s ready t’s why I’m wri Better ting today, to could spare ask if you a gift of promp Outcomes t1£ to help us thanks to mor replace it? Before I go on, e I want to say accurate pla nning a huge thank your past sup you for port of GOSH . We’re all so But sight is suc grateful. h a precious thing, I’m hop won’t mind if ing you I call on you r kindness onc e more. YOUR PROMPT1£ CAN HELP FUND 19 WSDS G MI C 40 Bernard Street, London WC 1N 1LE T (020) 3841 3131 gosh.org/sight savingappe al supporter.care @gosh.org Dear <Saluta yes t of e tinies e h t t to e sigh us giv Help At no extra cost to 25p fo yo r ever y £1 yo u, increase u yo Maestr only o S CO P E • l to GO t referra ’d been An urgen oblem was. He n e pr conditio what th genetic in both th a rare wi rn taracts bo world used ca ca d at ha g the that s lookin why ’s wa at He Th . d glass. his eyes re gh froste ; they we as if throu s attracted him ht e. se bright lig uld all he co almost iate “Immed surgery l.” was vita 4 RO bad t was so face.” “His sigh y ’t see m he couldn led SH revea by, as a ba s saved . sight wa at GOSH Monty’s surgery thanks to n’t do it We couldyou. t u o h wit S CO P E • , th her baby amining rmed what After ex nfi rician co had started paediat m, mum, Sa rdly see. ha uld Monty’s co m her son when Sa to fear – d come s right clues ha ld his toy The first Monty he s fascinated at th noticed se. He wa . And he no his of TV in front ored the s but ign t. by light to squin o starting was als had heale nty’s eyes spectacles When Mo wear m’s able to e his mu he was se y all fin nt and could m it was a mome r Sa face. Fo joy. of pure es lov y nt ed 7, Mo g and Now ag TV, playin pair watching He even has a ar ng. les to we swimmi ion gogg ol. pt cri es of pr to the po es go when he Issue no . Maestr o only RO t GOSH “Withou ould w my son .” be blind e NEED ILDREN SE MORE CHY YEAR. PLEA . US EVERHAT YOU CAN W E GIV ask2 choosin g to gi ve faceask3 saw my £ n he “Whe Mama!’” h ‘O , id he sa d, or I’m to give debit card <Packa ge ID> <URN > • S I G HT ask1 to mak e a do nation of: I’d like by cheq Please m ue Hospita ake your ch eq l Child ren’s Ch ue payabl e to arity (o Or plea r GOSH Great Orm ond St CC) se char reet ge Card no my cred . it or <Appea l ID> / I’d like My name’s Rob Henderson and I’m a specialist eye surgeon here at Great Ormond Street Hospital (GOSH). When children are born with poor sight – like Monty who you saw on the envelope – it’s my job to help. And to save their vision I have to act fast. tiny e yes. <Count y> <Postco de> 2 When babies have sight problems, there’s no time to waste. Because if their eyes don’t work, their brains can’t learn to see. And any delay in treatment can mean blindness for life. Before I go on, I’d like to say a huge thank you for your past support of GOSH. We’re all so grateful. But sight is such a precious thing, I’m hoping you won’t mind if I call on your kindness once more. Better technology means better results for children. Medical technology is always improving and the latest surgical microscopes have incredible features like optical coherence tomography (OCT) that shows cross-sections of retinas in almost cellular detail. This lets surgeons like me work faster, with greater confidence and with better results for children. The difference it makes is astonishing. And when I’m operating on the tiny eyes of premature babies, I need every advantage I can get. That’s why I’d be so grateful if you’re able to send a gift... As well as showing sharper images, a new microscope will also let us record rare procedures to help train the next generation of eye surgeons in the UK and around the world, so more children’s sight can be saved....</article></body></html>

STREET D N O M R O GREAT k raised 0 0 3 £ x o r p p aising DM – a Dear , Fundr Yes, I’ ll 1 help b ring si ght to My de tails more <First name> <Surna <Addre me> ss Line 1> <Addre ss Line 2> <Addre ss Line 3> <Town> 3 ed, diagnos wa problem With the ht was no nty’s sig quickly saving Mo time. He was st rgeons ain where su race ag SH GO d to ope to admitte l microsc and r surgica taracts ca his used ou e remov ness. help them m a life of blind fro him save Signatu re V I N G MI C SA ular ck for reg o A comes ba int “MonPtyP E A L d he’s grown a ps an check-u . It’s such ung lad s yo nt ely tie a lov r pa to see ou to pleasure eir lives thanks th ” enjoying atment tre g vin sight-sa nderson Dr Rob He Start da te m m y y Exp da te Our surgical microscope is close to the end of its life. Yes, I donate ur gift by using Hospita am a UK ta xpay Gift A l Child I have ren’s Ch er and wo id. m uld arity to I under ade in the reclaim like Great Or pa stand mond tax on that if st four year Tax th Stre th an e I pay s and less In any fu donations et year (6 the amou come ture gi nt cla April–5 Tax an imed fts I m April), on all d/or ake. it is m Sorry, y respo my donatio Capital Ga ins I don’t nsibilit ns in th y to pa pay ta at tax y any x. differe Date: nce. d d m m y y Give on line at www. Give by gosh.or phone g/sight call 02 savinga Or alte 0 3841 ppeal rnative 3131 (M ly give on–Fri Text EY by mob 9am–5 E ile. .30pm future <unique co ) de> telepho ne mar YES to 7012 Text EY keting 5 E contac to give £5 an future <unique co t from d rece de> to telepho GOSH ive 70 ne 12 CC marke 5 Text co ting co to give £5 st is th an ntact e dona from GO d not rece tion am ive SHCC ount, plus sta ndard networ k rate . m m Mending the tiny eyes of children and premature babies requires painstaking precision because a fraction of a millimetre can make the difference between sight and blindness. That’s why we’d be powerless without a surgical microscope. y y Please notify the cha or full rity if home you: • addre If you Want ss. • No are a to can longe highe tax ret cel thi r pay r rate s decla urn or suffici ask HM tax payer, ration you can ent Income . • Chan Reven Tax an claim ue an d/or Ca ge your na d Custo perso Please me nal tax pit ms to return relief via al Gains Tax adjus t your Freep to . a self-a : tax cod os ssessm e. ent GOSH t Plus RSUE -RG Sight TH-JU Savin Great KX g Ap Or Children mond Stree peal t Melks ’s Charity, 2a Hospital ham SN Halifa x Road 12 6YY , Official use FN:GO only Our old one has helped restore sight to thousands , but after 14 years of daily use it’s ready to retire. That’s why I’m writing today, to ask if you could you spare a gift of £XX to help us replace it. • SI G HT S SH00 Sample Stre et Sampletown Sample Sample SA1 1SA <Barcode> <Appeal ID> <Package ID> <Constituent ID> IN AV AP ILDREN ORE CH HELP MONTY. SEND A M KE LI Mr A Sample DAY. GIFT TO 123 Saving a ba by’s sight is a race against time. You can help us win. F17 PE AL 12 May 2017 tion>, When babie s have proble ms with sight, no time to wa there’s ste. Because if their eyes their brains don’t work, can’t learn to see. And any treatment can delay in mean blindne Dr Rob Henders ss for life. on My name’s Rob Consultant Oph thalmic Henderson Surgeon and I’m a spe eye surgeon cialist here at Gre at Orm Hospital (GO ond Street SH). When chi ldren are bor poor sight – n with like Monty wh o’s pictured envelope – on the it’s my job to help. And to vision I have save their to act fast. Our surgical microscope is close to the of its life. end Mending the tiny eyes of chi Faster ldren and pre babies require Surgery mature s painstaking precision bec fraction of a so doctors can ause a millimetre can save make the diff more children’s between sig erence sight ht and blindne ss. That’s wh powerless wit y we’d be hout a surgic Special Retin al microscop a Scans e. Our current one has helped so surgeons can work restore sight thousands, but with incredib to after 14 years le precision of daily use to retire. Tha it’s ready t’s why I’m wri Better ting today, to could spare ask if you a gift of promp Outcomes t1£ to help us thanks to mor replace it? Before I go on, e I want to say accurate pla nning a huge thank your past sup you for port of GOSH . We’re all so But sight is suc grateful. h a precious thing, I’m hop won’t mind if ing you I call on you r kindness onc e more. YOUR PROMPT1£ CAN HELP FUND 19 WSDS G MI C 40 Bernard Street, London WC 1N 1LE T (020) 3841 3131 gosh.org/sight savingappe al supporter.care @gosh.org Dear <Saluta yes t of e tinies e h t t to e sigh us giv Help At no extra cost to 25p fo yo r ever y £1 yo u, increase u yo Maestr only o S CO P E • l to GO t referra ’d been An urgen oblem was. He n e pr conditio what th genetic in both th a rare wi rn taracts bo world used ca ca d at ha g the that s lookin why ’s wa at He Th . d glass. his eyes re gh froste ; they we as if throu s attracted him ht e. se bright lig uld all he co almost iate “Immed surgery l.” was vita 4 RO bad t was so face.” “His sigh y ’t see m he couldn led SH revea by, as a ba s saved . sight wa at GOSH Monty’s surgery thanks to n’t do it We couldyou. t u o h wit S CO P E • , th her baby amining rmed what After ex nfi rician co had started paediat m, mum, Sa rdly see. ha uld Monty’s co m her son when Sa to fear – d come s right clues ha ld his toy The first Monty he s fascinated at th noticed se. He wa . And he no his of TV in front ored the s but ign t. by light to squin o starting was als had heale nty’s eyes spectacles When Mo wear m’s able to e his mu he was se y all fin nt and could m it was a mome r Sa face. Fo joy. of pure es lov y nt ed 7, Mo g and Now ag TV, playin pair watching He even has a ar ng. les to we swimmi ion gogg ol. pt cri es of pr to the po es go when he Issue no . Maestr o only RO t GOSH “Withou ould w my son .” be blind e NEED ILDREN SE MORE CHY YEAR. PLEA . US EVERHAT YOU CAN W E GIV ask2 choosin g to gi ve faceask3 saw my £ n he “Whe Mama!’” h ‘O , id he sa d, or I’m to give debit card <Packa ge ID> <URN > • S I G HT ask1 to mak e a do nation of: I’d like by cheq Please m ue Hospita ake your ch eq l Child ren’s Ch ue payabl e to arity (o Or plea r GOSH Great Orm ond St CC) se char reet ge Card no my cred . it or <Appea l ID> / I’d like My name’s Rob Henderson and I’m a specialist eye surgeon here at Great Ormond Street Hospital (GOSH). When children are born with poor sight – like Monty who you saw on the envelope – it’s my job to help. And to save their vision I have to act fast. tiny e yes. <Count y> <Postco de> 2 When babies have sight problems, there’s no time to waste. Because if their eyes don’t work, their brains can’t learn to see. And any delay in treatment can mean blindness for life. Before I go on, I’d like to say a huge thank you for your past support of GOSH. We’re all so grateful. But sight is such a precious thing, I’m hoping you won’t mind if I call on your kindness once more. Better technology means better results for children. Medical technology is always improving and the latest surgical microscopes have incredible features like optical coherence tomography (OCT) that shows cross-sections of retinas in almost cellular detail. This lets surgeons like me work faster, with greater confidence and with better results for children. The difference it makes is astonishing. And when I’m operating on the tiny eyes of premature babies, I need every advantage I can get. That’s why I’d be so grateful if you’re able to send a gift... As well as showing sharper images, a new microscope will also let us record rare procedures to help train the next generation of eye surgeons in the UK and around the world, so more children’s sight can be saved....</article></body></html>