The Luckys | Strategies for Sold

602.320.8415 | Lucky@RussLyon.com | LisaLucky.com

T here are scores

of Realtors that boast their “North Scottsdale

The Luckys have sold nearly

$100 million in real estate annually

Expertise.” However, saying and doing are

Currently ranked as the

#1 agent

among every Russ Lyon | Sotheby’s agent for both 2015 and 2016, by sales volume

two very different things.

Your listing will be in excellent hands with The Luckys. Not only

The Phoenix Business Journal’s Book of Lists ranks Lisa as the

#2 agent in the entire valley for residential real estate, based on sales volume in 2016

do we treat each of our clients like you’re our only client, we have the experience and knowledge that

Since 2006, Lisa Lucky has been among the

top 1%

of nearly 1,200 esteemed Russ Lyon | Sotheby’s agents

can only come from

Women’s Council of Realtors named Lisa one of their

top women in real estate since 2012

hundreds of successful sales under our belts.

Lisa has been recognized as one of the

top 250 agents in the US based on sales volume, by The Wall Street Journal

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

WHO WE ARE

My wife and I are completely impressed with The Lucky Team. They were always available to us, worked through all items together and they went the extra mile on every occasion. We highly recommend doing business with The Luckys! —Ronda Gibler

Lisa Lucky With hundreds of millions of dollars in sales under her belt, Lisa has been in the top one percent of all Russ Lyon | Sotheby’s agents every year since 2006, and currently ranks as the #1 agent within the entire company. Describing herself as “organized, honest and happy,” Lisa has pioneered an innovative path to success. A proud resident of beautiful North Scottsdale, Lisa’s love for the area and helping clients achieve their own dreams, continues to be her motivation and passion.

602.320.8415 | lisa.lucky@russlyon.com

Matt Lucky With the analytical mind of an engineer combined with the focused desire for working with people, Matt Lucky is one of those rare individuals that brings a unique and specialized aspect to the business of real estate. However, for Matt, meeting and working with people is what brings him true joy in his career. “I relish each new opportunity that a new client brings,” he says, “because listening to their needs and setting upon the ‘project’ of exceeding their expectations is my favorite part of each day.”

480.390.0445 | matt.lucky@russlyon.com

Laura Lucky Along with her parents Matt and Lisa, Laura is proud to offer their clients the “power of three,” each with their distinct strengths and expertise. Having earned her Arizona Real Estate License at just 18 years old, Laura graduated from Arizona State University with a Bachelor of Science degree in Marketing and International Business. Laura’s proficiency in marketing has become a hallmark of The Lucky Team and continues to help drive The Luckys to higher degrees of success.

480.390.5044 | laura.lucky@russlyon.com

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

The Brand Heritage The Sotheby’s International Realty brand harnesses the worldwide recognition and prestige of the Sotheby’s name. Auctioneers since 1744 with a fine tradition of marketing the world’s most cherished possessions, Sotheby’s serves the most discerning clientele. Sotheby’s International Realty benefits from this tradition and innovation through equity in the brand name and marketing collaboration.

Global Partnerships With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby’s International Realty brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow the brand to successfully connect with a global consumer.

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

SOTHEBY'S

Lisa Lucky is the consummate professional. She helped us navigate incredibly difficult buyers with unreasonable demands. Laura Lucky is incredible. She always has a smile on her face and was always willing to help us out no matter what. I would highly recommend Lisa.

She sold our house in four days. —Kim Tesser

The Sotheby’s advantage

SothebysRealty.com The SothebysRealty.com website attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in its collection of vibrant, full-screen high-definition videos and photography.

Each year, SothebysRealty.com invites: · 14 million visits · 75 million page views · 30 million property detail pages viewed · 45% visits from outside the US

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

Russ Lyon | Sotheby's

International Realty takes pride in our

tradition of excellence.

It shows in the longstanding relationships we have made with

The Russ Lyon Reputation Right from the beginning, people have trusted the Russ Lyon name. In 1947, Russ Lyon, Sr., greeted his first client at the Phoenix office of Russ Lyon Realty, and offered an uncommon blend of professional, trustworthy real estate service with a personal touch. Starting with that first handshake, three generations of the Lyon family and a dedicated team of Realtors have perfected the art of fine real estate service.

our clients. In turn,

In 2008, Russ Lyon Realty Company and its franchise operations became Russ Lyon |

we have built a reputation

Sotheby's International Realty after merging with Equitable | Sotheby’s International Realty.

as the "locally grown"

1,200 professional sales associates with sales of nearly $2 billion in 2016 alone.

As a result of that merger, the company now has offices around the state of Arizona with over

company with the unsurpassed knowledge and ethical standards that our clients rely upon time after time for high quality real estate services.

Our Pinnacle Peak Office Newly built in 2017 with state-of-the-art design and technology, our home base is located at the epicenter of upscale North Scottsdale. From here, we are just minutes from the most exclusive private golf communities and intimate desert enclaves in the Southwest.

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

RUSS LYON

Lisa, Matt and their daughter were easy to work with. My listing with them went live in May, 2016.

I received an acceptable offer on my home in September and the sale took place the middle of October, 2016. One of them was present for every showing. The promotional materials they made presented my home in the best possible manner. They were complete professionals in every aspect and did a nice job preparing the counter offers, final acceptance and one-week leaseback paperwork. I recommend them highly. —Greg Lane

Russ Lyon | Sotheby’s International Realty is the dominant brokerage for luxury listings in the Valley

Market Share Totals Total $ Volume (By Broker)

1,700 1,600 1,500 1,400

Mkt 21.3%

List $

1,300

Sell $

Number in Millions

1,200 1,100 1,000 900 800 700 600 Mkt 7.8%

500

Mkt 6.5%

400

Mkt 6.5% Mkt 5.7%

300

Mkt 5.0%

Mkt 4.3%

Mkt 3.9%

200

Mkt 2.7%

Mkt 2.5%

100 0 Russ Lyon Sotheby’s International Realty

Homesmart

Launch Real Estate

Realty Executives

Berkshire Hathaway Homeservices Arizona

Realty One Group

Coldwell Banker Residential Brokerage

RE/MAX Fine Properties

RE/MAX Excalibur

RE/MAX Platimum Living

Your source for luxury Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

T hrough a

Showpiece Transformations

well-planned and

· We’ll evaluate your home and make precisely formulated recommendations for any alterations or improvements that will render your home “show ready”

executed set of

· We have professional staging services at the ready to enhance your property if needed

strategies, we are able to ensure that our clients receive dominant exposure to a full spectrum of luxury home buyers and sellers.

White Glove Presentation · Your home will be presented on glossy, full-color property brochures along with a detailed floorplan, aerial images, site plans, pool plans and a comprehensive list of your home’s features · Our listings are designated with an elegant and attractive blue and white yard sign designed to advertise the sale in a tasteful and sophisticated manner · Included with the yard sign is a designated flyer box in which we subscribe to a weekly refill service

Internet | Digital Technologies · Social Media is a powerful tool we use in marketing your home to a massive audience · Our properties have premier positioning in all facets of the web · LisaLucky.com boasts over 150,000 unique visitors a year with 75% of visitors returning multiple times and nearly 2,000,000 page views per year! · We own 20+ other specialty websites focused on specific communities · We market our listings on nearly 200 global websites and luxury-specific sites · Your home will be presented to buyers in a new 3D technology via Matterport. With the ability to increase the interactive experience, buyers can virtually “walk through” your home whether they live down the street or across the globe · Our partnership with WellcomeMat allows us to showcase our property videos directly onto our website where potential buyers can more easily gain details and information · Our blog is well-read and serves as an important vehicle for added exposure of your home · We offer Virtual Staging for vacant properties in which your home’s photographs are digitally enhanced with furnishings and décor · We ensure maximum viewings on Zillow with a paid advertisement that allows our listings to go to the front of search results

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

STRATEGIES FOR SOLD

Lisa did an excellent job for us in selling our house in a difficult market. She also limited the amount we needed to spend to get the house ready for market. —Desmond & Beverly Hayes

Comprehensive marketing strategies

Video Marketing

· Aerial shots and drone photography illustrate a home’s lot and surrounding topography

· Our movie-quality productions showcase a home with rich detail and imagery; and are professionally narrated and edited · Viewers can intimately experience the home’s features and ambiance · Videos are showcased on numerous internet sites

Print Marketing We showcase our listings within a selective portfolio of print publications strategically distributed to potential buyers.

Elite magazines include: · Properties of Arizona · Finest Golf Properties · Troon Lifestyle · Reside · Sotheby's Art & Home · Modern Luxury Scottsdale

· Before any photos are taken, we put great care and detail into professional staging and preparing your home to look impeccable in the images

Relationship Marketing & Networking · We are honored to have an enormous network of satisfied clients, former clients, colleagues and influential partners · We proactively tap into our network to help facilitate the sale of your home · We participate in numerous charitable and social events throughout the year, in an effort to support our community, and to further network our listings

· We send nearly 100,000 full-color, glossy direct mail postcards advertising our listings to demographically targeted potential buyers every year ·

· Visually powerful images portray a home’s distinctive qualities

Our bi-annual The Lucky Collection magazine featuring our listings and upscale lifestyle editorial content has a robust circulation of 25,000+ printed copies, distributed to high-end potential buyers in-home and on newsstands

· Troon Gallery of Homes and North Scottsdale Gallery of Homes are glossy, full-color brochures featuring our latest listings and are distributed via direct mail and email

Professional Photography · Stunning architectural images by award-winning photographers

· We attract international buyers through our annual attendance at the Sotheby’s International Realty Global Networking event ·

We place your home on the Russ Lyon | Sotheby’s Broker Office Tour as well as the Scottsdale Association’s Regional Marketing Tour that is open to all brokers and affiliates to tour the home

Communication · Throughout every step of your home’s listing through the close of escrow, you will receive regular and informative updates from us. We believe that collaboration and interaction is essential to the successful sale of your home and we pride ourselves in making communication with you a central tenet of how we so successfully sell homes

· Gorgeous twilight photography captures home’s unique beauty

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

year, The Lucky Collection magazine is an assemblage of our featured listings

lifestyle editorial, and is a frequent sight on coffee tables within the most prestigious homes in the area.

North Scottsdale Upscale Living & Luxury Real Estate

collection

NORTH SCOT TSDALE UPSCALE LIVING & LUXURY REAL ESTATE

coupled with upscale

THE LUCKY COLLECTION

P ublished twice a

25,000 copies of this glossy,

McDowell Sonoran Preserve

full-color magazine are distributed to high-end, affluent homeowners

Scottsdale’s Living Treasure

within North Scottsdale

Elevate Your Golf Game

and beyond.

The interactive-rich

Four Strategies to Lower Your Score

digital version is distributed

custom-curated and demographically desirable

VOLUME 16 | ISSUE 2

via email to over 4,000

VOLUME 16 | ISSUE 2

readers, and through an aggressive social media campaign.

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

North Scottsdale’s Best Places to Live Six Tips on Upgrading Your Home Entertainment System Real Estate Market Update

CUSTOM PUBLISHING

Lisa, Matt, and Laura Lucky are AMAZING. They are knowledgeable and dependable and I wouldn’t want to buy real estate with anyone except them! They have showed me property for years and have never lost patience with me. —Jeff and Noel Ris

Our listings are featured within the magazine in vibrant, full color with descriptive details and features.

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

E ven in today’s

digital world, print

Our monthly newsletter

PRESORTED STANDARD U.S. POSTAGE PAID TARADEL, LLC.

Live Beautifully is printed

***************** ECRWSSEDDM**** Local Postal Customer

marketing and direct Lisa | Matt | Laura

and mailed to 10,000 homes within the

602.320.8415 | Lucky@RussLyon.com View more luxury listings at LisaLucky.com

extremely effective

In This Issue

medium for advertising

COMMUNITY CONNECTION ________________ Scottsdale Training And Rehabilitation Services

your home to potential

REAL ESTATE UPDATE ________________ New Build Opportunity in North Scottsdale

offered at

$2,295,000 ________

THE BIG

YOUR HOME ________________ Outdoor Living Trends

MLS #5557710

buyers. We’ve developed Rare opportunity for the design-oriented, ecoconscious buyer to own this renowned residence integrated seamlessly with the natural Sonoran Desert flora and granite boulder strewn side of Troon Mountain. Constructed of steel, concrete, stone, and glass, this showstopper stuns with its extensive use of ''green'' technology and jawdropping views of the Valley and mountain ranges. The five, cast in place, hexagonal concrete structures are set at several different levels on the five-acre cul-de-sac lot. Keeping with its luxury setting, the home is loaded with nicely appointed finishes and architectural details. A true example of collaboration, research, and design; this one-ofa-kind property would be difficult to replicate and must be seen to be appreciated!

in gorgeous full color

M A R C H

With 100s of millions of dollars in sales under their belts, The Luckys are honored to be reputed as the most proficient and skilled in the industry.

mail are still an

on heavy card stock

20 17

When it comes to the North Scottsdale lifestyle and area Real Estate, The Luckys are proud to be the eminent source for their clients.

One of the most glorious privileges of living in Arizona is reveling in the month of March. Gorgeous spring is in full effect, bringing sun-drenched days and a jewel-toned sky so blue it might easily be mistaken for some kind of highdefinition, digital magic. A walk through the scenic desert verifies that indeed, spring has sprung. From the pitter patter of desert creatures scurrying about, to the lush green carpet of grasses, germinating annual and revived perennials, the washes and dry hills begin to come alive with color.

AROUND TOWN ________________ Scottsdale Events to Enjoy in March

Tusayan at Troon Village

a detailed and effective 5 Bed + Den + Workshop

NEW & NOTEWORTHY ________________ People, Places & Things to Know About

4.5 Bath

approach and have

5,900 SQ FT $2,295,000

Bloom

FEATURED PROPERTY ________________ Eco Innovative Home

Sonoran Desert wildflowers are truly a gift for our senses this time of the year.

The pops of vivid color deliver a kind of softness to the harsh desert, and the various blooming species are always a seasonal sight not to be missed! This year, with the abundant rainfall we had from a series of Pacific weather systems in December and January, nature is expected to give us quite a show!

There are areas in Arizona that are known for a spectacular wildflower display.

Picacho Peak State Park tends to explode with bright orange Mexican poppies and

a colorful assortment of desert marigold and brittlebrush. Lost Dutchman State Park at the base of the dramatic Superstition Mountains boasts abundant color, with chuparosa and globemallows blooming. If you take a drive along US 60 towards Globe, you can make a stop at Boyce Thompson Arboretum – a lovely botanical garden that strives to delight visitors with a dramatic display of wildflowers. Plus, you’re also likely to see a mix of wildflowers carpeting the roadside along the way.

Wildflower viewing can be tricky. While it would be convenient for Mother Nature to adhere to a schedule, the displays will change from year-to-year, even weekto-week. And, areas that are exploding with color can abruptly change due to climate shifts. To really make the best of your wildflower tours, plan to check in with a couple of resources. Arizona State Parks has created a RangerCam (head to AZStateParks.com) for up-to-theminute images of the wildflower displays in several locations. Desert Botanical Garden (click on dbg.org/wildflowers) offers a Wildflower Infosite in which they collaborate with parks and gardens all over the state to provide an ever-changing guide to where the best wildflower viewing is.

created intricate CORPORATE OFFICE:

CONTACT:

The Luckys North Scottsdale 8852 E. Pinnacle Peak Road, J-3 Scottsdale, AZ 85255

602.320.8415 Lucky@RussLyon.com LisaLucky.com

custom-chosen to WANT ACCESS TO OUR MONTHLY ONLINE NEWSLETTER, MARKET UPDATES AND THE LATEST HOUSING ACTIVITY?

be notified of your

Text your email address to 202020 or email us at Lucky@RussLyon.com and you’ll always be “in the know”!

PRESORTED STANDARD U.S. POSTAGE PAID TARADEL, LLC.

***************** ECRWSSEDDM**** Local Postal Customer

home’s sale.

20 17

AUGUST

When it comes to the North Scottsdale lifestyle and area Real Estate, The Luckys are proud to be the eminent source for their clients.

With 100s of millions of dollars in sales under their belts, The Luckys are honored to be reputed as the most proficient and skilled in the industry.

602.320.8415 | Lucky@RussLyon.com View more luxury listings at LisaLucky.com

In This Issue COMMUNITY CONNECTION ________________ Spotlight on Shoebox Ministry REAL ESTATE UPDATE ________________ Is Your First Offer the Best Offer?

offered at

$1,175,000 ________

YOUR HOME ________________ Decorating Apps Worth the Download

MLS #5578366

This truly extraordinary property features high-end finishes and details galore. The kitchen opens to the breakfast room and family room and boasts furnituregrade cabinetry, expansive counter space, center island with counter seating, stainless steel appliances, and a six-burner gas stove. The great room has a cozy fireplace with entertainment built-ins and wet bar. The expansive master suite with fireplace and spa-like bath has a steam shower, soaking tub, dual vanities, and large closet. Enjoy mountain views from the backyard with beautiful handlaid pavers, pool, spa, waterfall feature, lounge area, covered patio, and built-in BBQ. Stacked-stone accents, travertine and hardwood floors, pocketing doors, and plantation shutters are just a few of the touches that need to be seen to be appreciated.

7899 East Soaring Eagle Way | Scottsdale, AZ 85266

The digital version is emailed to thousands of potential buyers in our personal network.

Homeowners enjoy our monthly departments such as Real Estate Update, Community Connection, Featured

neighborhood databases

Lisa | Matt | Laura

North Scottsdale area.

Montesano at Winfield

AROUND TOWN ________________ Scottsdale Events to Enjoy in August

3 Bed + Office 3.5 Bath 4,179 SQ FT $1,175,000

NEW & NOTEWORTHY ________________ People, Places & Things to Know About FEATURED PROPERTY ________________ Extraordinary Residence in Montesano at Winfield

Summer Storms

Rain in the Valley. One of our favorite things about living in Scottsdale are the annual summer storms. From that distinctive “Arizona rain smell” (it’s the desert’s creosote plants emitting that pleasant odor from the resin on its leaves) to those dramatic lightning displays, Arizona’s monsoon season is generally greeted with relief by most of us. Since summer thunderstorms can drop the temperature by up to 50 degrees while they’re rolling through, it’s easy to understand why they’re a welcome respite.

The word monsoon doesn’t describe a storm. It’s the moniker of a large-scale weather pattern which is the cause of the storms. A monsoon pattern is simply strong breezes that blow from a cold environment to a hot one. Here in North America, the shift in wind patterns in summer occurs as parts of Mexico and the southwest U.S. heat under intense summer sun. As this happens, the wind flow shifts from dry land to moist ocean areas and that low-level moisture is then transported our way.

Even though the monsoon season doesn’t usually start kicking up storms until early July, the season has been officially designated as occurring from June 15th to September 30th each year. Arizona receives a third of its total yearly rainfall during this relatively short time.

Monsoons can cause damage with strong downburst winds, dust storms, lightning and flash floods. Yet many Arizonans love to watch these storms roll in, even if from the comfort and safety from inside their homes. The thunder and lightning shows are downright spectacular; perhaps that’s why the Arizona desert is so highly photographed during a lightning show.

Be sure to exercise caution during the monsoon season. Every year homes are damaged by strong winds or lightning strikes; people get caught up or stranded in dangerous floods; and multiple-vehicle pile-ups occur during little-to-no-visibility dust storms. However, once you’re in a safe environment, feel free to love these Arizona storms as much as we do!

CORPORATE OFFICE:

CONTACT:

The Luckys North Scottsdale 7669 East Pinnacle Peak Road Suite 110 Scottsdale, AZ 85255

602.320.8415 Lucky@RussLyon.com LisaLucky.com

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

Property and New &

Postcards Glossy, full-color postcards are an attractive and efficient means of advertising your property to thousands of potential buyers.

Our Gallery of Homes

FEBRUARY

***************** ECRWSSEDDM****

NORTH SCOTTSDALE

Local Postal Customer

your property in a

Brimming with natural beauty and elegant residences, North Scottsdale is the epitome of luxury desert living!

When it comes to the North Scottsdale lifestyle and area Real Estate, The Luckys are proud to be the eminent source for their clients.

vibrant and appealing

With 100s of millions of dollars in sales under their belts, The Luckys are honored to be reputed as the most proficient and skilled in the industry.

presentation.

EL GRAN FINALE OF DESERT COVE

602.320.8415 | Lucky@RussLyon.com View more luxury listings at LisaLucky.com

14281 E Desert Cove Avenue, Scottsdale, AZ 85259 5 Bed + Office + Media | 6.5 Bath 7 Car | 7,530 SQ FT $1,990,000 | MLS 5518917

Luxurious desert retreat GRAYHAWK 7599 E Tailspin Lane, Scottsdale, AZ 85255 5 Bed + Bonus + Loft | 3.5 Bath | 3,708 SQ FT $699,000 | MLS 5553853

ESTANCIA 3 Bed + Office + Media | 4.5 Bath | 5,448 SQ FT $2,950,000 | MLS 5605563

2017

PRESORTED STANDARD U.S. POSTAGE PAID TARADEL, LLC.

brochure showcases

Lisa | Matt | Laura

IN PRINT

Lisa and her team have helped us find our home and several of our friends’ homes and I am sure she will be involved with other friends’ DREAMS. They “know” North Scottsdale and they “know” the market.

THEY are the best. —Lori Armstrong

THE ROCKS 27440 N Alma School Pkwy 111, Scottsdale, AZ 85262 3 Bed | 3 Bath | 2,917 SQ FT $750,000 | MLS 5339816

Jewel of the desert

Just listed

TALUS AT TROON NORTH

29662 N 105th Way, Scottsdale, AZ 86262 4 Bed + Den + Loft + Bonus | 6.5 Bath | 8,224 SQ FT 4.5 Car | $2,950,000 | MLS 5430484

BELLASERA 7272 E Visao Drive, Scottsdale, AZ 85266 3 Bed + Bonus + Den | 3 Bath | 2,196 SQ FT $537,500 | MLS 5497822

Just Listed in Estancia

by The Lucky’s

Exclusive Listings Presented by

TREVISO 10767 E Cetona Circle, Scottsdale, AZ 85262 3 Bed + Office + Bonus | 3.5 Bath | 3,770 SQ FT $830,000 | MLS 5555276

602.320.8415 | Lucky@RussLyon.com | LisaLucky.com

View our luxury listings at LisaLucky.com

2017

PRESORTED STANDARD U.S. POSTAGE PAID TARADEL, LLC.

FEBRUARY

***************** ECRWSSEDDM****

TROON

Local Postal Customer

From sun-washed vistas to lush green links, the casual yet elegant Troon lifestyle is always in high demand!

When it comes to the North Scottsdale lifestyle and area Real Estate, The Luckys are proud to be the eminent source for their clients.

Lisa | Matt | Laura

Pending

With 100s of millions of dollars in sales under their belts, The Luckys are honored to be reputed as the most proficient and skilled in the industry.

SOLSTICE AT SEVANO

32158 N 73rd Place, Scottsdale 2 Bed + Den | 2 Bath | 2,246 SQ FT | MLS 5596663 PENDING AT $519,000

Just Sold!

PINNACLE CANYON AT TROON NORTH

CANTABRICA ESTATES

602.320.8415 | Lucky@RussLyon.com View more luxury listings at LisaLucky.com

Lush & luxurious

UNDER CONTRACT BY THE LUCKYS REPRESENTING THE SELLER View our luxury listings at LisaLucky.com

QUAIL RIDGE AT TROON VILLAGE 24584 N 111th Street, Scottsdale 3 Bed | 2.5 Bath | 3,067 SQ FT $839,000 | MLS 5409372

26281 N 119th Street, Scottsdale 5 Bed + Den + Media | 8 Bath 9020 SQ FT | 2.54 Acres $5,950,000 | MLS 5536391

QUAIL RIDGE AT TROON VILLAGE 10975 E Turnberry Road, Scottsdale 3 Bed | 2 Bath | 2,560 SQ FT $749,000 | MLS 5531753

ESTATES AT DESERT CREST 24443 N 119th Place, Scottsdale 4 Bed + Office + Bonus | 4.5 Bath | 5,725 SQ FT $2,250,000 | MLS 5525305

10492 E White Feather Lane | Scottsdale, AZ 85262 5 Bed + Basement | 8 Bathroom | 6,831 SF | 4 Car Garage SOLD FOR $1,900,000

TUSAYAN AT TROON VILLAGE

JUST SOLD BY THE LUCKYS 24652 N 109th Place, Scottsdale REPRESENTED THE BUYER 3 Bed | 3.5 Bath | 2,746 SQ FT $665,000 | MLS 5509376 View our luxury listings at LisaLucky.com

Sonoran sanctuary Exclusive Listings Presented by

QUAIL RIDGE AT TROON VILLAGE 11071 E De La O Road, Scottsdale 3 Bed + Den | 3 Bath | 3,364 SQ FT $849,000 | MLS 5519799

602.320.8415 | Lucky@RussLyon.com | LisaLucky.com

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

Y our home will

be advertised all over the globe via our distribution and

Email

Social Media

Your property will be showcased to

Social media provides a way to further

an enormous database of real estate

connect with our local clients and

professionals, as well as specifically

groups to boost our real estate marketing

targeted qualified buyers.

efforts. Social media builds trust, and

partnerships with the most significant real estate websites in the world. Additionally, we promote your property in multiple digital platforms, increasing your home’s exposure exponentially.

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

advertising your property to friends and friends of friends - proves to be an excellent strategy for marketing your home.

ONLINE

Matt was extremely helpful in finding us a home in Scottsdale. We flew in and had a very short window of time to look. We found exactly what we wanted, Matt negotiated a very good price and we couldn’t be happier. Matt went above and beyond after the sale to make sure our house was ready for us. —Tonya Dokken

LisaLucky.com Our LisaLucky.com site is North Scottsdale’s most visited real estate website, with over 155,000 unique visitors per year and nearly 2,000,000 page views per year.

LauraLucky.com Blog Our blog allows us to interact with internet users on a regular basis with fresh content uploaded regularly.

Web presence Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

D ramatic and

Photography

striking professional

It’s been said that a single picture is worth a thousand words. However, the precision and

photography and

just words. We tell a story through photography. From using images to evoke emotions,

expertise that goes into photographing your property produces images worth more than to showcasing a desired lifestyle; our renowned photography is one of the most critical

videography is just

components in the sale of your home.

one area in which we excel at presenting your home to potential buyers.

· Stunning architectural images by award-winning photographers · Gorgeous twilight photography captures your home’s unique beauty · Aerial and drone images illustrate a property’s lot and surrounding topography · Visually powerful images portray your home’s distinctive qualities

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

IMAGES

Lisa is very professional, timely, and comprehensive. We had full confidence in her ability to sell our house at the best possible price, which she did. There were no loose ends and no surprises.

—Tony Petullo

Video Production Both buyers and sellers rave about our professionally created videos. More than merely a “home tour,” our productions are rich in stunning images and descriptive narrations that bring your property to life!

Our video productions capture the essence of a coveted lifestyle and allow viewers to intimately experience your home’s unique features and ambiance.

Stunning visual images

Drone Images

Our properties are photographed with the latest in drone technology.

The aerial stills and video are created by a drone licensed with the Unmanned Aircraft Systems (UAS) and is approved by the FAA.

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

W e've partnered

with Zillow! As you’re surely aware, Zillow.com is a powerhouse for exposure of your property to potential

We’re Premier Agents with Zillow

buyers. The site’s group

Due to the strength of Zillow for online property views, we’ve committed to advertising your

which includes Trulia, StreetEasy and Hotpads

property through Zillow’s Premier Agent network.

We’re able to advertise that your property is “Coming Soon” on Zillow, to test buyer interest and line-up potential offers before we ever officially hit the market.

averages 160 million

Our membership also allows us to post Video Walkthroughs that can offer unique insight into

views every month!

your home’s features and layout by showing how the rooms connect. Homes with a Video

Further, it’s calculated that four out of every

Walkthrough appear at the top of search results and garner twice the amount of page views.

Lastly, we advertise our Featured Listings in the North Scottsdale zip codes – another way we ensure that your property receives maximum exposure!

five homes in America have been viewed on Zillow.

50%

of Zillow and Trulia visitors are planning to buy or sell within 12 months.

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

ZILLOW

I have known the Luckys professionally as well as personally for the past decade. Their knowledge of the market and attention to detail is unmatched in the Valley. Their professionalism and integrity is the reason why I have and will continue using The Lucky Team for all of my real estate needs. —Jeff Rifkin

A powerhouse for exposure

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

P oor communication

from real estate agents is one of the biggest frustrations for people

Communication. Some say it’s a skill, some even say it’s an art. We say that communicating effectively through every stage of your home’s sale is our top priority – and we’re very good at it! We have systems in place to ensure that we are in constant communication with you, as well as with the buyer’s representation, the lender, the title company, and every other party to the transaction. We’re proud of our reputation of excellent communication and we’d love to put it to work for you!

who are buying or selling property. It can turn what should be a pleasant transaction into an exasperating, trying experience.

We like to think we’ve mastered the art of communication with

We Ask With nearly 40 years of combined experience in real estate, we ask well-considered

our clients and with

questions and are experts at establishing the details on what’s most important to you in

every party to the

the sale of your home.

transaction. Let us

We Listen

demonstrate to you the momentous role we consider excellent

Some people don’t listen with the intent to understand, but only with the intent to reply.

Not only do we listen to everything you say, we “listen” to the things you don’t say.

It’s taking the time to truly understand you that will make our partnership successful.

communication to be

We Update

when we’re selling

The sale of your home is a complicated process with a multitude of moving parts occurring at

your home.

or response from the various parties involved in the transaction — ­ every step of the way.

any given time. We will be in constant communication with you regarding any issue, update

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

IN TOUCH

Lisa is a high energy, hard working real estate professional who gets the job done! She was excellent to work with and is very knowledgeable and experienced in all of the above categories.

No matter what time of the day or evening, if she had updates for you she would promptly relay them to you. Likewise, any calls or emails we left for her were promptly returned and answered.

Throughout the process she was always very professional and courteous. This was our third opportunity to be able to work with Lisa, and each time we have been very satisfied with her services. —Jennifer Johnson

Meet our extended family!

In addition to Lisa, Matt and Laura, you may be hearing from another member of our “family.”

We are all here to serve you and to make your home’s sale a success!

Kelly Hobrock

Meghan Marum

Adam Garrett Santiago

Transaction Coordinator kelly.hobrock@russlyon.com

Transaction Coordinator meghan.marum@russlyon.com

Licensed Assistant adam.santiago@russlyon.com

If you just communicate, you can get by.

But if you communicate skillfully, you can work miracles.

Transparency and trust

are at the heart of how we do business

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

Client Testimonials “Lisa Lucky and her team were excellent throughout the process of selling our home.

Her very timely and professional service made such a difference in getting all the details accomplished. She provided experts to help with every need, from home staging to completing the buyers' requests after the inspection. The advertising of our home left no stone unturned and we were able to sell quickly. We will definitely use Lisa Lucky and her team again in the future for any of our real estate needs.” —Michael Goldberg

“Lisa Lucky and her team are the BEST real estate agents that my wife and I have ever worked with. Lisa is very professional and a pleasure to work with.

She is detail oriented and very knowledgeable about the real estate market in Scottsdale. She helped us find our home and did an outstanding job throughout the negotation, contracting and closing processes. In addition, Lisa and her team go above and beyond in helping find repairmen, home warranty companies and other local businesses. They are all delightful, knowledgeable professionals and they get things done. I highly recommend Lisa Lucky and her team for buying or selling a home in Scottsdale.

They are awesome to work with!”

—Gary Chadick

“The Lucky team is phenomenal. We recently sold our home with Lisa and had a great experience. Her expertise secured 4 offers within 2 weeks of listing. She is with you every step of the process from making recommendations prior to listing, showing the house effectively with a full weekend open house and helping to close the deal.

She and her team are always pleasant to work with. We have also purchased 2 homes with Lisa. The first was a short sale in 2011 and most recently a purchase from the builder.

She was experienced in the different issues with each transaction. When purchasing, I admire Lisa's patience and lack of pressure.

She 100 percent advocates for her client and wants to help you find your dream home.”

—Sarah Hall “Someone from The Lucky Team is present at virtually all showings, making sure that a potential buyer is totally aware of even the subtle amenities of your home. They have the unique gift of being able to read people's desires and their purpose in the marketplace, recording the buyers "hot" buttons. Our home had a unique lot offering views, large lot and a very private setting. At a marketing consult, a couple of months into the listing, I commented that even the extensive, very professionally done photographs failed to convey this uniqueness. Ten days later they had a drone over our house producing photos/videos to bring this message to potential buyers.

WELL DONE!” —Wayne Johansen “I have known the Lucky family for sixteen years. Personally they are the most genuine, reliable family I have known in Arizona.

Working with them professionally is even more rewarding. Finding your dream home or vacation home, they will not disappoint!

Every request is followed up immediately.

As friends of the Luckys and as a client, I would highly recommend working with them for any real estate needs.”

—Kaylynn Cogil

Lisa: 602.320.8415 | Matt: 480.390.0445 | Laura: 480.390.5044

“Lisa, Matt and Laura were absolutely incredible in selling my home in North Scottsdale. They have an innovative, proactive and farreaching marketing plan that gets your home's availability in front of the right buyers. Within 30 days of listing my home it was under contract. Throughout the process they made it easier than any other real estate experience I've had, and \ that includes buying and selling homes in Arizona, California and — Virginia.” —Greg Pruett “Matt Lucky helped us buy a home in Paradise Valley. Even though PV is out of Mr. Lucky's usual North Scottsdale area he was very willing to make the drive and show us several PV homes. Once we were ready to make an offer, Mr. Lucky made the entire process smooth and painless. He was at all times gracious and professional in his demeanor. During the negotiation process we felt that we had a knowledgeable advocate on our side. I would highly recommend Matt Lucky as a buyer or seller's agent.” —John Shay “We signed to sell our home with Lisa Lucky and from that day on she and her group took care of everything. She has extreme knowledge of the area, the market, and just knows how to get things done. She helped us stage our home, set our selling price and even get needed repairs with her network of contacts. Communication and information was also excellent. We had a contract on our home in 8 days in an area where previous homes have taken several months to sell. If you're buying or selling a home in the Scottsdale area and you want a true professional, you really need to call Lisa Lucky.” —Adrian Newell

Percent of buyers who will view a property Asking price in relationship to fair market value

+10%

% of prospective purchasers who will look at property

20%

QUOTED

Lisa Lucky treated our home as if she were selling her own home.

She answered our questions quickly and accurately. After numerous showings, we found the right buyers. There are not enough superlatives to describe our experience! —Lyn and Dale Eckerty

You’ve heard the old saying about real estate: “Location, location, location.”

In reality, it’s a combination of “Location, condition, and price.”

And price trumps every other factor.

Location and condition affect the value of a home, but it’s the price that sells a home.

Overpricing is a big risk. Many sellers think it gives them room to negotiate down. In reality, it just means that they’ll draw less visits, less Realtors showing their home to their clients, and less

+5%

30%

potential buyers finding the home in their internet search price parameters.

Being 10-20% overpriced can result in months lost, and it means

fmv

60%

losing the crucial “pop” that a house SHOULD get when it first hits the market. If you start off with a competitive price, people will see the property hit the market, and want to be one of the first to

-5%

80%

view the home.

If you lower the price later, you might get a little boost in interest, but nothing like when you first list it. Additionally, the longer the

-10%

92%

home languishes on the market, potential buyers may wonder about flaws in the house and not bother visiting. Even worse, when a buyer eventually makes an offer, they may assume desperation on the seller’s part and submit an unattractive, low-ball offer.

That, combined with the longer period of time it lingered on the market, and you may well come out below the competitive

Lucky@RussLyon.com | View our Luxury Properties at LisaLucky.com

Considering selling your home?

Don't leave it to chance.

Leave it to The Luckys!

LISALUCKY.COM

Lisa | Matt | Laura

602.320.8415 | Lucky@RussLyon.com | LisaLucky.com