M-Rad Architecture | July Magazine by M-Rad Architecture

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m-rad.com is an international award-winning design studio that looks to re-conceptualize architecture through social and environmental research. The studio is dedicated to exploring authentic solutions with clients that are interested in redefining the architectural style of our time. M-Rad was founded in 2012 by Matthew Rosenberg, a Canadian born designer who has worked and studied across twenty-four countries. M-Rad is dedicated to revolutionizing the business of Architecture.

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PAST

table of contents PRESENT

FUTURE

Built / Under Construction Proposal / In Progress Award Winner Wind Technology Solar Technology Piezo Technology

WHAT IF AN ARCHITECTURE STUDIO HAD STREET PRESENCE?

LOS ANGELES USA

M-RAD STUDIOS Program Size Status Client Budget

Architecture & Design Studio / Event Space 5,400 SF Complete M-Rad $45,000

FOUNDING PRINCIPAL

MATTHEW ROSENBERG

Matthew Rosenberg is an international award-winning designer who was born and raised in the agricultural epicenter of the Canadian prairies. Matthew left Saskatoon in 2000 to study and work across twenty-four cities and fourteen countries. Matthew holds a Bachelor of Fine Arts in Studio Art (University of Saskatchewan), a Bachelor of Environmental Design in Architecture (Dalhousie University), and a Masters of Architecture (SCI-Arc) which he received alongside a Selected Thesis Award. He has also studied architecture at McGill University in Montreal and the Louvre in Paris. Matthew has significant experience in the design and implementation of unique, complex and large scale architecture. After over a year living and working in Beijing, he returned to Los Angeles in 2012 to launch M-Rad where he aims to re-conceptualize architecture and urban growth through social and environmental research. He founded M-Rad in 2012 and is acting design principal and head of business acquisition. He currently resides in Los Angeles, California where he celebrates the fact that he can climb a mountain, run on a beach, and explore the thriving urban culture in a single day. He has a unique way of bringing together extremely talented indivuduals who collectively are making unprecedented strides in changing the business of architecture, design and development

WHAT IF AN ARCHITECTURE STUDIO COULD REVOLUTIONIZE THE INDUSTRY IT THOUGHT IT KNEW?

LOS ANGELES USA

M-RAD TEAM Years Size Origin Languages

68 total years of experience 15 people 9 countries 10 dialects

M-RAD ADVISORS MIGUEL MCKELVEY

WEWORK | CO-FOUNDER Miguel McKelvey is Co-Founder and Chief Creative Officer of WeWork; a company recently valued at $17 billion. He directs all architecture, design and construction activities and continues to push the boundaries of the work-share business and design model. Miguel is a multi-disciplinary designer and entrepreneur with diverse experience in architectural design, construction management and web development. Mr. McKelvey earned his BA (Architecture) from University of Oregon. He lives in New York, NY. WeWork has 92 locations in the following countries: USA / CANADA / AUSTRALIA / ISRAEL / INDIA / CHINA / UNITED KINGDOM / NETHERLANDS / GERMANY / HONG KONG

CHRIS DANNEN

FAST COMPANY, ITERACTIVE INSTINCT | WRITER, STRATEGIST, VENTURE CAPITALIST Chris Dannen is a business journalist who has written for Fast Company, Wired, MIT Tech Review, the Atlantic, and others. He was senior editor at Fast Company, where he led startup and technology innovation coverage. He is currently a managing partner at Iterative Instinct, an early-stage venture capital fund focused on technology. Chris also co-founded Sneakers Agency, an iOS development shop in Williamsburg. Chris was a management consultant for several boutique agencies including ReD Associates and Undercurrent (acquired while Chris was Senior Strategist). Chris still consults for Fortune 500 CMOs. Chris holds one patent. He lives in Brooklyn, NY. Key Clients Include: FAST COMPANY, BLOOMBERG, QUARTZ, EDELMAN, HPE, HITACHI, SAMSUNG

CHRIS MILLER

WOLFGANG PUCK, GOLFSTREAM | MASTER SOMMELIER Chris Miller brings 23 years of experience in the luxury hospitality industry. His clientele extend from Michelin-Star restaurants, multi-unit on-premise corporate programs, casinos, wineries, to private clubs. He has been involved in new openings, facility design, full program builds, systems implementations, and complete facility, operational and financial overhauls. He lives in Los Angeles, CA. Key Clients Include: CHATEAU MARMONT / SPAGO / MEADOWOOD / COSMOPOLITAN / MEZZE / FIRST & HOPE / ROOSEVELT HOTEL / GOLFSTREAM / WOLFGANG PUCK / CUT / BEL-AIR HOTEL / CANLIS / HARLAN ESTATE / BOND ESTATES / PROMONTORY ESTATE / GRAMERCY CELLARS / BIG CANYON COUNTRY CLUB, NAPA VALLEY RESERVE

DINO ZAHAROPOULOS

GOLFSTREAM, BANK OF AMERICA, MERRILL LYNCH | VP FINANCE

Mr. Zaharopoulos currently acts as VP Finance at Golfstream Inc. He has worked in financial advising and accounting at Merrill Lynch, Credit Suisse, Bank of America, EventQuest, and The Sigfried Group. The majority of Dino’s professional career was spent with Marriott International, over 12 years, where he worked his way from an entry level position to Senior Manager, Accounting, overseeing a $100 +MM global sales office operation.

M-RAD CURRENT PROJECT LIST EXPECTED COMPLETION Early 2020

PROJECT HOTEL + RETAIL + BIOTECH OFFICE VILLAGE / SOUTH SAN FRANCISCO

M-Rad has been invited to design a renewable energy installation and a 100 acre master plan on the outskirts of Glasgow, Scotland.

Early 2016

GOLFSTREAM SUITE at MGM / LAS VEGAS M-Rad is designing and fabricating the first Golfstream Suite along with patent protected mobile furniture.

Early 2016

GOLFSTREAM SUITE at TOPGOLF / AUSM-Rad is designing and fabricating the first Golfstream Suite along with patent protected mobile furniture.

Early 2019

GOLDEN GATE STUDENT HOUSING / 120 UNITS + RETAIL / SAN FRANCISCO M-Rad is designing and fabricating the second Golfstream Suite along with patent protected mobile furniture.

BUILT

GOLFSTREAM SUITE at NFL SUPERBOWL / SAN FRANCISCO M-Rad is designing and fabricating the third Golfstream Suite along with patent protected mobile furniture.

TBD

KIPS BAY TOWER / 172 APT. UNITS + REM-Rad is designing the future barista training lab and testing grounds for Blue Bottle Coffee Co. in Oakland, California.

Mid 2017

#HELLOSATURN / 45 CONDO UNITS M-Rad is full-scope Architect and designer on this new ground up, 45 unit condo building striving for LEED certification in Los Angeles, California.

Mid 2017

FORREST WALK / 38 APT. UNITS M-Rad is full-scope Architect and designer on this new ground up, 38 unit apartment building striving for LEED certification in Burbank, California.

Late 2018

AIRBNB HOLLYWOOD HOTEL / 32 UNIT MIXED USE M-Rad is full-scope Architect & Interior Designer on this new ground up mixed-use project on Hollywood Blvd.

Early 2018

3D PRINTED MALIBU HOUSE / 16,000 SF M-Rad is full-scope Architect and designer on this new ground up new ground-up spec residence in Malibu being built by 3D printing concrete.

Early 2020

NYC HUDSON AMERICANO / 160 KEY HOTEL + 15 LUXURY CONDOS M-Rad is Design Architect for this 160 key boutique hotel + 15 luxury condos + 10,000 sqft of spa in the Hudson Yards in Manhattan, New York.

TBD

GUSS HOTEL / 140 KEY BOUTIQUE HOTEL + RETAIL M-Rad is full-scope Architect and designer on this new ground up winery for a Master Sommelier in Monterey, CA.

Mid 2017

ZED PLEX / DUPLEX / LOS ANGELES M-Rad is full-scope Architect and designer on this new ground up duplex in Los Angeles, CA.

CAN AFFORDABLE HOUSING PROVID ADDITI

LOS ANGELES USA

#HELLOSATURN Program Size Status Client Budget

45 Affordable Housing Apartments 54,000 sq ft Construction Documents Private $13,000,000

#HELLOSATURN is working to blur the lines between affordable housing and luxury condos in the Los Angeles market. It challenges this notion by providing ammenities that are typically not provided in low-income apartment buildings. The shared open courtyard brings in amazing natural light to all units while the expansive priviate decks offer access to a level of outdoor living that is typically only seen in single family homes.

HOW WILL BIOTECH CREATE THE NEXT SILICON VALLEY?

SOUTH SAN FRANCISCO

BIOTECH HOTEL VILLAGE Program Size Status Client Budget

420 Key Hotel; Biotech Offices; Retail 481,000 sq ft Design Development Oliver Companies $180,000,000

The central concept for our development proposal at 121 East Grand Ave is to transform an otherwise typical corporate hotel into a vibrant anchor for the accelerated and future growth of South San Francisco. The project aims to reverse the traditional suburban style office towers that surround themselves with vast landscapes of asphalt, light poles and disengaging environments. Typically, office tower configurations support bad habits where automotive-centric commuting and isolation from public interaction prevail. In contrast, we are proposing an interactive site that fosters continuing participation from its guests, community, businesses, and area residents through dynamic interactive spaces. This flexible hub shall serve as a central campus connecting the old downtown district with the biotech district, wherein the project site sits. It combines value-generating spaces with strategically stable, sustainable, and engaging programming. Located at the gateway of what is currently known as the birthplace of the Biotech industry, the proposed development shall be in service of the Downtown Station Area Specific Plan of South San Francisco and will lead the charge in the development and implementation of the downtown specific plan. The proposed site begins with an intelligent mix of programs at a highly concentrated density to allow for maximum interaction between the Research and Development biotech community, short and long term hotel residents, and public and professional users of curated commercial retail. Next comes an active exchange through a redeveloped Grand Avenue corridor that encourages both foot and bicycle traffic through the 101 barrier as well as targeting our neighboring offices to encourage a cross-pollination of relationships, ideas and interactions.

WHT IF A BUILDINGS FORM COMMUNICATED WHAT HAPPENS INSIDE?

HARBIN CHINA

HARBIN OPERA HOUSE Associated Office Associated M-Rad Staff Associated Staff Role Program Status

MAD Matthew Rosenberg Project Designer Opera House BUILT

The inspiration for the flowing form of this government-funded project was the continuous ribbons of cracks through the massive ice blocks that drift along the Harbin River. Hints of the interior program are seen in the overall gestures of crescendo peaks and tranquil interludes of the continuous wrapping skin. The Cultural Island includes a 1,600 seat main theatre, a 400 seat secondary theatre, studios, education facilities, an exhibition space and a variety of retail and plaza space. The site rests on a preserved wetland that guided the incorporation of waterways through the various built programs allowing 70% of the site to retain its wetland characteristics.

Construction of main theatre

harbin opera house

CAN A BUILDING MOVE WITHOUT MOVING?

NEW YORK USA

HUDSON AMERICANO Program Size Status Client Budget

Hotel / Condo / Retail / Restaurant / Spa 110,000 sq ft / 740 feet tall Design Development Blackhouse $65,000,000

Manhattan is a vertical city. It’s easy to get lost amongst the vertical lines and never look up. It’s easy to get caught up in the energy and not stop to change our perspective. Hudson Americano is set up to do just that - to skew our expectation of the linear verticality of Manhattan through a four-dimensinal facade pattern that shifts with the depth of light and perspective. It breaks up the monotanous fabric of Manhattan and hopefully offers moments of serendipty. The facade projects inward and outward at certain angles to increase natural light and heat absorption while also framing views of the city and the Hudson river. It is a beautiful combination of sustainable practice and ground-breaking desigin and construction.

WHAT IF A BUILDING SKEWED IN SCALE BASED ON HOW FAST WE MOVE BY IT?

LOS ANGELES USA

BURBANK TREE WALK Program Size Status Client Budget

38 unit Residential Apartments 53,000 sq ft Construction Documents Private $15M

Tree Walk looks at the speed at which we understand a building and how that effects our perception of that space. The building grows from the desire to retain as many existing trees on site and allow them to become the internal focus and community builder within the building and surrounding neighborhood.

CAN WE GET RID OF CONCRETE FORMWORK?

MALIBU USA

PRINT HOUSE Program Size Status Client Budget

Residential 16,000 sq ft Concept Development Tony Capasso $20,000,000

Print House springs from the need to optimize a method of constructing buildings that has become a dominant practice for well over a century. Concrete construction has become pervasive due to its high compressive strength and aversion to corrosion and weathering effects. Unfortunately, its excess material usage in forming and strengthening the material has become costly and inefficient. We aim to change the way concrete materials are made. We will create new formal and sustainable opportunities through a layering or ‘3D printing’ of concrete. We look back to the ancient methods of laying brick and building arches. By combining the construction principles of an arch with the catenary elasticity as seen in the silk of a spider’s web, we create the Print House. ings and, perhaps more importantly, as cues of sun paths and water collection devices. The house is innovative in design, sustainability and construction. It is absolutely the house of the future… today. The roof peaks reach to the sky both in an aesthetic gesture to the rolling hills of its Malibu surroundings and, perhaps more importantly, as cues of sun paths and water collection devices. The house is innovative in design, sustainability and construction. It is absolutely the house of the future… today.

WILL A BUILDING SERVE TO SUPPORT A MOUNTAINS WATER NEEDS?

HUANGSHAN CHINA

HUANGSHAN RESORT Associated Office Associated M-Rad Staff Associated Staff Role Program Status

MAD Matthew Rosenberg Project Manager, Head of Design Residential / Commercial / Hotel BUILT

The jutting landscape over Taiping Lake makes Huangshan Mountain a canvas that is both inspiring and phenomenal. We wanted to integrate a smart and sustainable community development and provide the client with as many rooms as possible that would face the water. In Chinese culture, water is thought to exude pliant and yielding characteristics that are necessary for ease in both interpersonal relationships and in the relationship between building and land. The intention was not to build on the mountains but to build amongst them. Much like an ancient Chinese painting, the design is meant to dance across the landscape, blurring thresholds of nature’s elements with the built environment. Here, the undulating terrain defines the placement of each lakeside building, while the views situate each unit within those plots. The rugged sloping terrain allows the integration of natural irrigation, aeration, and water filtration, while also offering opportunities for natural rain waterfalls and saline pools. Nestling the buildings into the earth allows for natural heating and cooling solutions where heat is absorbed in the concrete walls in the peak hours of the day and is released at cooler times in the evening. Natural airflow through the buildings occurs through common atriums that also act as common gathering areas for the residents. These features, alongside the Avatarlike terrain and integrated design, provide a new type of environment for people and nature to come together.

Shared balconies overlooking Taiping Lake

vacation villas + resort village

CAN A HOUSE BE MADE FOR COMMUNITY?

MALIBU USA

STITCH HOUSE Program Size Status Client Budget

Residential 12,000 sq ft Schematic Design Private Developer $12,000,000

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Stitch House was designed for a well versed developer with almost one million square feet of developed property in Malibu, California. The concept comes from the desire to create a house where its residents and guests alike can feel as if they have places for both meditative solitude and heightened interactions. Four distinct wings intersect in a vortex of grand staircases and circulation that are flanked by a japanese rock garden and infinity coy pond. Stitch House draws from the sheering shale rock of the Malibu mountains. The residence creates a deep connection to nature when the levels of the house begin to reference the layers of the rock peeling off from one another and stitching back together in such a rugged yet magnificent way.

FF ST A D A -R M by K R W O ST PA Photos courtesy of Pelli Clarke Pelli Architects

San FRANCISCO USA

TRANSBAY TERMINAL Associated Office Associated M-Rad Staff Associated Staff Role Program Status

Pelli Clarke Pelli Architects, Adamson Associates Markus Sohst Executive Project Manager Transit Center & Ecological Rooftop UNDER CONSTRUCTION

The San Francisco Transbay redevelopment project realizes the world’s largest rooftop park in the center of one of the world’s most exciting cities. The Building by Pelli Clarke Pelli Architects together witrh Adamson Associates, restructures the existing transport hub in the city center. It features innovations such as water purification, air filtration, ecosystem services, improved biodiversity, and adds an exhilarating new green space in the center of the city. The transbay terminal will be completed in 2017. Photos courtesy of Pelli Clarke Pelli Architects

FF ST A D A -R M by K R W O ST PA Photos courtesy of Marmol Radziner & Associates

SANTA MONICA USA

MONTANA RESIDENCE Associated Office Associated M-Rad Staff Associate Staff Role Program Status

Marmol Radziner Architecture Patrick Lun Project Manager, Designer Residence BUILT 2015

Located in the Brentwood neighborhood of Los Angeles, the single family residence takes advantage of a long urban lot that allows for a 6,000 square foot home, expansive rear lawn, pool, and guest house. The plan of the home takes the shape of an “H” with the kitchen and dining room joining the lengthier bar geometries of the first level, and an aluminum louvered glass bridge connecting the two bedroom sections of the second level. An open interior living room adjoins an outdoor living space with exterior dining area, kitchen bar, grill, and fireplace shaded by western red cedar roof overhangs that support the master bedroom terrace above. A heated and illuminated outdoor lounge provides a place to relax and take in views of the pool. Three bedrooms on the upper level, plus a den and office on the lower level, comprise the additional interior spaces of the house. Green roofs that extend from the bedroom terraces and windows bring foliage inside. Black ironspot brick and cedar wood ceilings on both the exterior and interior further unifies the outdoors and indoors. In addition, a materials pallet of grey acrylic plaster and weathered wood siding anchors the guest house to the main residence

CAN A BUILDING BE A PUBLIC PARK?

LOS ANGELES USA

SNAP HOTEL Program Size Status Client Budget

Hotel / Resi / Commercial 28,500 sq ft Design Development Private $13,500,000

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SEPERATION OF PROGRAM WITH FACADE SETBACKS

INITIAL SITE VOLUME WITH F.A.R. REQUIRED SETBACK

Hollywood is a world famous neighborhood known as an international hub for the motion picture industry that is rooted in cultrual and economic diversity. While the area remains an international draw for tourists, SNAP Hotel is looking to redefine Hollywood as a hub for creative culture and economic diversity amongst both local and international clientele.

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FACADE FOLDS BACK TO ALLOW FOR VIEWS OF HOLLYWOOD HILLS

BALCONIES ALLOW ACCESS TO OPEN AIR AND GREENERY

SHIFTING OF LEVELS TO ALLOW FOR UNIT BALCONIES

CONTINUATION OF PUBLIC SPACE INTO THE BUILDING VOLUME

As the building steps back, each floor shifts to feature views of the Hollywood Hills and the infamous sign while flooding the terraces with natural light. By the time guests reach the roof deck they are greeted with 360 degree views of Los Angeles. The most exciting aspect to SNAP, however, is the public park that steps up the front of the building and defines the entire front face of the boutique hotel and residence. The building almost dissapears as guests, residents, and visitors begin to activate the building edge and blur the lines between urban fabric and the buildings envelope.

CAN WE UNDERSTAND ARCHITECTURE AS MORE THAN FLOORS AND WALLS?

LOS ANGELES USA

ZED PLEX Program Size Status Client Budget

Residential Duplex 7,800 sq ft Construction Documents Private $2.1M

Architecture is defined by a few key elements; floors, walls and roofs. Zed Plex looks to break down the typical understanding of how we recognize buildings by wrapping floor to wall from inside to outside. We start to recognize the space more as an intricate 4-dimensional element in the urban fabric rather than a box to put our lives in. It reacts and brings in the exterior elements while allowing elements of the interior to speak to the neighbor walking by.

HOW CAN WE TRAIN BARISTAS BETTER?

OAKLAND USA

BLUE BOTTLE LAB Program Size Status Client Budget

Barista Training Lab 6,000 sq ft Design Development Blue Bottle Coffee Co $250,000

In Japanese, the word kodawari roughly means “a sincere, unwavering focus on what you’re doing, with a goal of making it perfect, while simultaneously knowing that perfection is impossible and that the work itself is most crucial.” It’s often used as a means of flattery to describe the sort of individual who spends a lifetime devoted to his or her craft. Blue Bottle Coffee Company is driven by quality and experience. Cadence, serendipity, performance, and connection are the cornerstones for M-Rad’s design for Blue Bottle’s new training lab and headquarters in Oakland, CA.

CAN VISITORS MOVEMENT CHARGE THEIR AMUSEMENT?

LAS VEGAS USA

VEGAS EXTREME Program Size Status Client Budget

Hotel, Mixed Use, Amusement Park 1,830,000 sq ft Design Development Private Developer $65,000,000

Vegas Extreme is a 42 acre extreme sports park located one half block off the Las Vegas strip next to the MGM Grand. Just as Walt Disney ones innovated theme park design and changed the way the world is entertained, Vegas Extreme will take entertainment and extreme amusement to a new level. Vegas Extreme is flanked by three towers composed of repurposed shipping containers. One tower will house a growing farm that will supply organic produce to the other hotels on the strip along with the featured boutique hotel at Vegas Extreme. We are embraced by the two hotel towers as we enter the park with each room boasting 180 degree view of the parks attractions. Upper level suites provide 270 degree views from their private infinity pools as well as private access to the rooftop bar. The park will take advantage of small scale, low magnitude, vertical wind turbines along with an extensive solar field to produce enough energy to run 95% of the parks energy needs.

can a house track the sun?

HOLLYWOOD USA

CASA ROLL Program Size Status Client Budget

Residential 4,200 sq ft Concept Private Owner $3,600,000

Casa Roll [or Roll House] is inspired by a typical A-Frame structure and the infamous Glass House by Philip Johnson. This Hollywood Hills home combines the two concepts to create a journey through time. The transition from one element to another results in a grand and authentic architectural gesture. Moments of physical, environmental, and atmospheric shifts take place throughout the interior. The entrance of the house begins with the A-Frame profile and is carried in a linear progression through to the modern glass box. The occupant is moved through various private and public spaces, dipping and climbing through the terraced interior. The journey culminates upon arrival at the floating glass box that cantilevers over the infinity pool. Panoramic views stretch from the mountains to the ocean as the occupant sits within the glass box gazing out into the future.

kitchen catwalk

casa roll

CAN WIND DATA BE ENOUGH?

FRESH HILLS Program Size Status Client Budget Award

STATEN ISLAND USA

FRESH KILLS

Park / Renewable Landscape 120,000 sq ft 2nd Prize Competition Entry NYC Department of Parks & Recreation / Land Art Generator Initiative $4,000,000 2nd Prize in LAGI International Competition

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FRESHHILLS PLAN

As we approach Fresh Hills the undulating mounds appear to be natural elements growing from the earth. The closer we get, however, it is clear this structure, like the mounds below it, are not native to the recently capped Fresh Kills landfill site. Its form rests lightly on the existing topography and creates definition across the expansive horizon. It caresses the East mound creating a seamless integration between utility scale energy harnessing and a program filled landscape. It creates a harmonious relationship between earth and wind. Fresh Hills is a remedy for the typical turbine farm that so often isolates the landscape and discourages communities from engaging the space. The artificial landscape lifts higher at levels of increased energy potential where more predominant wind speeds and duration exist. It is a direct relationship between energy and land. The apparatus is generated from the grafting of Fresh Kills windrose data onto the site, creating a seamless exchange between the site specific data and the structure used to harness that information. The project is site specific, but the concept provides global versatility. The apparatus supports the wind turbines while also acting as a buffer that redirects and dissipates airflow towards the turbines’ vortex. The expansive surface area at the mouth of the mounds helps funnel wind towards the turbine and takes advantage of the fluid dynamic nature of airflow. The structure guides the airflow creating a low pressure system on the other side of the mounds resulting in a pastoral central plaza. As if standing at the eye of a storm, the central hub becomes a place to gather, reflect, play, and explore. At the same time, the hub acts as a departure point guiding the user through its valleys to the extending vista platforms. The platforms set up a relationship between the user and the park as they reach out to frame the surrounding context. As site lines extend beyond the immediate park all the way to the Manhattan skyline, a richer meaning to the history of Fresh Kills transpires. Fresh Hills is more than a CO2 filtering, energy generating landscape. Fresh Hills is a beacon tuned to its specific frequency. It illustrates to the world what the future of Fresh Kills stands for and delivers a promise for a healthier future. It is a symbol that people will recognize, learn from, and interact with for many years to come.

COULD WE FOLD A BUILDING SO IT CAN HARNESS HEAT?

HALIFAX CANADA

HOT SPOT SAUNA Program Size Status Client Budget

Recreational 250 sq ft BUILT Art Insula $2,000

Across the Nova Scotia landscape on the Canadian East coast are vast fields of marshlands and natural terrain. The local people have preserved the land for centuries by building elevated wooden trails to maintain a cultural bond and connection to nature. The wooden trails have become a defining aesthetic across the Eastern landscape and provided the inspiration for the sauna’s design. The sauna draws visually from the meandering trails and creates a cohesive physical integration by allowing natural foliage to grow through removed planks along the structure. In harmony with land preservation, lightweight structural principles were used to minimize the footprint. Permeations were introduced into the leaning walls to extend the users’ gaze from inside the sauna toward the expansive ocean horizon.

WHAT IF A BUILDING DISAPPEARED AT NIGHT?

GOLD COAST AUSTRALIA

CULTURAL PRECINCT Program Size Status Client Budget

Museum / Cultural 2,240,000 sq ft Concept Gold Coast Government Precinct $320.000,000

Beyond Bundall road, emerges two barreling waves atop the proposed tropical and indigenous plantscape that ripple out from the centre of the Gold Coast Cultural Precinct. The perfect waves stand still. This formal language represents the dominant active water culture of the Gold Coast. Swell becomes an authentic symbol that acts as a global attractor of creative culture and innovation, and will be sure to ripple inspiration throughout the international art and architecture community. Swell exemplifies Australia’s inherent aboriginal roots and a visionary future of innovation. It aims to foster and facilitate collaborative innovation through its connected network of circulation. Pavilions and pathways that create the Artscape are arranged to entice visitors to explore the site in Aboriginal Australian symbols are a rooting influence in the idea of the Swell and are evident in the arrangement of the Artscape. Much like the aboriginal symbol of a circular campfire that ensured a sense of storytelling and community, the circular pavilions set the stage for a global community through idea-sharing and collaboration. Innovation and cultural definition is built over time and through layers of ideas and exploration. The environment that hosts such provocative ideals must be stimulating in its own right, offering the global community a hint of what’s to come from this inspiring hub. The Swell builds upon the history of its ancestors with a clear and dramatic vision for the future. It will connect, enable, and provoke the global community in a way that only the Gold Coast can do.

HOW DO WE GET COMMUNITY TO INTERACT MORE FREQUENTLY?

LAS VEGAS USA

INTER-ACT TOWER Program Size Status Client Budget

Mixed Use / Work Live 229,500 sq ft Concept Development Tony Hsieh / Downtown Project $85,000,000

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Imagine an eco-conscious live/work environment that eliminates your vehicular commute to and from work, all while providing stimulus for collaborative spirit and serendipitous encounters within your creative community. Matthew Rosenberg of M-Rad Studio in Los Angeles is proposing precisely this with a stunning set of towers called Inter-Act Residence for Tony Hsieh’s Downtown Project in Las Vegas, Nevada. The concept is simple: create a building or buildings that houses both spaces and are sold or rented together but are situated away from each other. The short distance between the work unit and the live unit acts as a common area for residents and employees to meet and encounter one another more frequently. Inter- Act is designed to enrich Las Vegas’s burgeoning creative community with a participatory ethos. In helping shape the Las Vegas landscape we will also change the lives of those who currently live there, hopefully in a very positive way. InterAct incorporates Rosenberg’s three guiding principles for designing architecture: to foster community, to respect the local culture(s), and to use the climate data available to lessen our ecological footprint.

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CAN CULTURE MAKE FORM?

MIAMI USA

MIAMI LANDMARK Program Size Status Client Budget

Observation Landmark / Restaurant / Park 95,000 sq ft Competition Proposal Miami Downtown Development Authority Not Specified

Miami is known for its beach and surf culture. Miami Barrel celebrates this perspective and creates a clear formal language that draws from a wave as it is about to break. It symbolizes the ‘perfect wave’ all surfers search for. Miami Barrel introduces an invigorating concept to revive and refresh the shoreline. The concept will attract surfers from around the globe to ride the specialized and controlled wave park. The first thing tourists notice as they approach from the cruise ships is this seemingly constant barreling structure. In addition to bringing the young and vibrant surf subculture to the park; the amphitheatres, restaurants, and 360 degree roof deck will attract visitors of all ages to interact with the city and the its natural environment in a very new way. The amphitheatre will absorb a variety of performances attracting a diverse and clectic mix of patrons of all ages, year round. The restaurants and roof deck will provide a sustainable economical model to maintain public programming around the site. Besides creating a distinct emblem for Miami, Miami Barrel integrates sustainable technologies such as a nanofiltration membrane for rainwater filtration and piezoelectric electric sensors on the softscape amphitheatre terraces that harness energy to operate the wave park. Miami Barrel aspires to define Miami as the surf and culture capital of the world.

WHAT IF A STOREFRONT COULD PROMOTE CONSUMER INTERACTION?

SIMI VALLEY USA

SMART + FINAL FLAG Program Size Status Client Budget

Retail 35,000 sq ft Concept Proposal Smart & Final Private

The concept for this Smart and Final flagship store was to play off of the language of the existing strip mall. The undulating awning is meant to draw people in creating a welcoming exterior and interior environment. Once under the awning, patrons are encouraged to gather and relax promoting increased commerce and success for the store. It is to become a place of more than just commerce, it will be a place of community and embrace.

WHAT IF GUESTS CAN SEE THE KITCHEN FROM THEIR ROOM?

LOS ANGELES USA

CRAIC HOUSE HOTEL Program Size Status Client Budget Awards

Hotel / Restaurant / Bar 65,000 sq ft Invited Proposal Project Design Consultant for XTen $32,000,000 AIA 2012 Next LA

The essence of this boutique hotel is “the void.” It creates new interactions between private and public spaces and challenges the normal boundaries by removing barriers between them. Voids along the facade create an immediate link between the hotel and the city and act to bring the outside in. Interior voids stretch sitelines from private suites across the three story atriums into other guest’s rooms and event spaces. The hotel comes to life as suites look down into the restaurant, the lobby looks up to the artist studio and the infinity pool watches over the city.

The Craic House challenges the prototypical hotel model and offers guests a heightened voyeuristic awareness to their temporary surroundings. The voids create authentic relationships between guests. They also host gallery spaces for the resident artists and edible gardens for the in-house restaurant. The transient patterns within the hotel offer an ideal template for guests to explore their curious imaginations. It is a place for chosen exploration and provocation. The Craic house is made to provoke inspiration and cultivate creativity.

CULTURE Diverse cultures exist within larger populations. This is clear.The success of our public and private works has been based in an understanding of how these communities interact, or perhaps do not interact with each other. With a holistic understanding of local cultures, it is possible to elevate architecture beyond utility and aesthetic and begin resolving issues that affect the community at large. We want our buildings and products to be as unique as the people who live in and use them.

COMMUNITY At M-Rad, we aim to create work that fosters connections between people as well as with the structure itself. For us, an object or building is successful when it engages, nourishes, and creates community.

CLIMATE We believe in sustainability. After everything this planet has afforded us, prioritizing sustainable ideas and practices is the least that we can do. Our structures are conceived to leave the minimum impact while maximizing the ample resources made available to us by nature itself. They also encourage sustainability more indirectly by accenting the individual’s role in the greater context of the landscape and community. If our work can help remind people of their role in the delicate fabric of the natural world, then we can feel confident that we are providing more than just utility and beauty; we are building solutions.