Issuu on Google+

LOGOS Geun myo kim it 9.2

Tuesday, December 13, 2011


INVEStIGATION

Tuesday, December 13, 2011


Logos for SWA •

Sinarmas World Academy needs new logos for the AOI(Areas Of Interaction), IB Learner Profile and the Design Cycle Specification and Limitations

The Logos will be made using the application “Sketch Up”

Must have catchy colors

Must look good and catchy

Without a laptop, the 3D models of the logos cannot be made

The logo may not contain sexual or violent contents

Unit Question Will a logo make the school seem more Interesting and Better?

Tuesday, December 13, 2011


Introduction •

My Client SWA, a school that has been open for 3 years needs a new logo for the school, AOI, IB Learner Profile and the Design Cycle. I will have an interview with my client on what style, design and colors they would want to make a logo that signifies SWA.

•

Through out the semester I will be investigating, designing, planning and creating logos for the school SWA. I will make a very good logo that would make our school look good without the knowledge of the school, but just from the look of a logo. I will research the internet on the techniques to making a logo and even compare different logos to see what types of logo best fits for a logo here at SWA.

Tuesday, December 13, 2011


AOI(areas Of Interaction) •

Tuesday, December 13, 2011

The AOI for this topic is Human Ingenuity, this semester I will be making logos from nothing but comparing different logos, research and my own creativity. Creativity and Enthusiasm is need to produce the best logos. Human Ingenuity is when we explore the process and productivity of the human mind. This concludes the fact that this semesters project is all about Human Ingenuity.


Client Interview • •

Why do you want new logos for SWA?

What Types of colors would you like to have for the Logo? (Can be a specific color or mixtures)

Just like before, I would like to have mostly red, yellow, white. But for the new one we could have many different colors, but I would like the logos mostly bright because the color catches peoples attentions and it looks good and professional.

I would like some new logos for SWA so that we can get rid of the old ones and have new ones that make the school look good. This is why we need some outstanding logos from you.

Tuesday, December 13, 2011


Do you want the logos to look Simple, Complexed(with secret messages), glossy, luxury, etc? (What concept/style?)

The logos would be better if the looked simple, but with some hidden messages so that it would seem interesting and worth a good look at. The style of the logos should be Indonesia-ish, we could have the traditional patterns, colors, etc.

• •

For what areas do you need the logos for? The new logos are needed for the school, AOI, IB Learner Profile and the Design Cycle.

Tuesday, December 13, 2011


CLient Interview Summary •

From the client interview, I have found out that Sinarmas World Academy wants logos that have an Indonesian feeling to it while it is simple and has meanings to it. From the interview I have found the solution to making good designs. I will find various types of logos that are bright and interesting. I will compare them to see if there are some secrets to why they are interesting and how I could put a hidden message in my logo. SWA wants logos that gives a good impression of the school just from the look of the logo. But to be successful in this I should be able to accomplish all the wants of my client.

Tuesday, December 13, 2011


Brainstorming Be clear of the message the logo presents

Hidden messages in the logo

Bright Colors

Must look aesthetically pleasing

Logos SWA Uniform Colors

Interest point

Have a very catchy slogan

Colorful

Tuesday, December 13, 2011


Case study

1

2

3

Target Group/ Customer

People 20 and above

All Ages

All Ages

Form

International Package Delivery Company

Sports Products

Search Engine

Aesthetics

The Logo has eye catching color with a hidden arrow between the E and the x. The hidden message makes the logo very interesting.

This a very simple design that has a very interesting curve to it, the tick.

This logo is also a very simple logo, But it has various range of colors and it has a very funny and cute sound to its name, Google~

Cost

FREE

FREE

FREE

Function

The logo make the product or a place look good just by looking at its logo. I t is a way of grabbing people interest to a certain product of a place

The logo make the product or a place look good just by looking at its logo. I t is a way of grabbing people interest to a certain product of a place

The logo make the product or a place look good just by looking at its logo. I t is a way of grabbing people interest to a certain product of a place

Ease of Creation Tuesday, December 13, 2011

It Is fairly easy to create a logo like this, This logo too is a very easy logo to create, but This is the basic logo for any product, it only but I will be abit hard to have hidden like the nike logo itself. I should have a interest has a name to the product making it very easy to create. point to it like the tick in the logo for nike. messages in the logo


Case study Summary •

For the case study, I researched many pictures and found different types of logos like the 3 logos I chose. These are all different types of logos. The FedEx logo is a logo that is simple but has a very interesting hidden message to it. The point of the logo is the hidden message. While the Google logo is a simple colorful logo that only tells us the name of the product. a logo like google may seem very unattractive, but the colors in it catch the viewers. Different from the 2 logos is the Nike logo. The Nike logo is a very interesting logo, the logo has a interest point to it. The tick in the logo is its interest point and the name, Nike is a very short and catchy name. The 2 combination of the interest point and the catchy name makes logo so interesting to the viewers and yes, nike is a very well known sports product company.

Tuesday, December 13, 2011


Summary of research •

I have research many techniques in making a very good logo. I have analyzed many different types of logos and the best looking and interesting logos were all logos of famous brands like Nike, Fedex, Adidas, Tobleron and etc. Good companies have great logos and great logos give a very good impression of a certain product. Many good logos have a catchy name, catchy slogan, colorful, simple and have hidden messages sometimes. As a viewer, I found many logos very interesting especially the Tobleron logo.

Tuesday, December 13, 2011


Impact on the environment •

The logo itself has no impact on the environment, but the process does. To design logos I use paper to draw many different designs, I’ll use alot and probably waste more than 30% of the amount I use. to make paper we need trees and if I waste paper, I am killing the trees causing soil erosion, landslides, global warming and etc.

The research of the topic requires a laptop, and the laptop I’m using now wastes huge amounts of electricity. Waste of electricity means wasting our finite resources on earth.

Tuesday, December 13, 2011


Impact on the Society

•

The logo I make will have a great impact on the society. The logos posted in the school, brochures or news will make people interested in the school although they’ve just seen the logo. People might come to check out the school because of a good first impression. After checking out the school people might decide to send their children to SWA. The logos might play a very important role in the increase of income and students in SWA.

Tuesday, December 13, 2011


design brief •

Tuesday, December 13, 2011

I will design and create logos that will help make SWA look better. I will create 6 logo designs that will be analyzed and compared. The Design step in the Design Cycle is a very important step because, without the Design step we would create a random design, but with the design stage we get to analyze different design to come up with the best


Specification Title

Specification and Why?

Test

Software

I will use the app called Sketch Up, this app helps make 3D figures, It is the perfect app for making the logos.

I will check on some of the application that can be used to create 3D figure. (Applications that can run on MAC)

Time

The time provided for the creation is 3 weeks

I will create a timeline with ganttchart to see if my division of different tasks can be done in the time provided

Size

I will create a 3D model, so there is no defined size to it.

No Tests Needed

Aesthetic

The logos have to be simply, but catchy. So that People will be interested to see our school

My friends and client will give me a comment on what could be improved and what is good about the product.

Target Audience

All ages are suitable for my target audience

No Tests Needed

Function

The function of the advertisement is to attract the target audience and to make them have a good first impression about the school.

I will show this to the students in my class to see if they like the logo.

Purpose

The purpose of the logo is to make people want to check out our school or anything about the school, making them interested.

I will show the logo to my parents to see if they as a parent find the logo interesting enough.

Durability

- Not Needed -

- Not Needed -

Material Tuesday, December 13, 2011

Materials needed to make the logo is just my laptop and maybe Different applications that can be used to make the advertisement will be tested to see which one is raw materials like metal and plastic if I am to make a solid most suitable for the final product that will be made, version of it


Summary of investigation •

In the interview with my client, he provided me information on what kind of logo he wants for the school. All the concepts and style wanted were clarified in the client interview.

The Case Study helped me have a better understanding of what I have to do. The case study makes us investigate different goals that need to be achieve through out the project.

The research I did on the types of logos and techniques in making a good logo helped me know better on what a good logo is and what a bad logo is. THe different types of logos I’ve seen helped me analyse the logos and find patterns, pros and cons about the logos.

The specification and test made me clear of what I had to do in the design stage. The test I made in the specification will be done after the logos are made. The specification really helped me think of all the mistakes that could be made and prevent it from happening. The tests helped me think of what other people opinion would be on my logos and what I can change from the comments I get from the people.

Tuesday, December 13, 2011


Work cited - http://bedrockasia.files.wordpress.com/2010/10/sws-identity1.png - http://www.findthatlogo.com/wp-content/uploads/2011/09/nike-official-logo.jpg - http://www.betleywhitehorne.com/bwlog/wp-content/uploads/2011/09/fed-ex-logo1.jpg - http://www.toxel.com/wp-content/uploads/2008/08/creativelogos15.jpg - Cass, Jacob. "Vital Tips For Effective Logo Design - Smashing Magazine." Smashing Magazine For Professional Web Designers and Developers. Web. 13 Dec. 2011. <http:// www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/>.

Tuesday, December 13, 2011


DEsign

Tuesday, December 13, 2011


Pros - The design has an interesting message to it - The bicycle is a good idea of the â&#x20AC;&#x153;Cycleâ&#x20AC;? Tuesday, December 13, 2011

Cons - It is too simple and not interesting in terms of simplicity - The bicycle could have been drawn better. That would have made the logo cooler


Pros - First of all, the logo is very interesting and somewhat cool - Logo looks like a fish, but it is actually a D and a C the other way around.Very Interesting. Tuesday, December 13, 2011

Cons -The logo would not need the â&#x20AC;&#x153;Design Cycleâ&#x20AC;?. That will make it look better


Pros - The logo has a clear message to it - I for Investigation, D for Design, P for Plan, C for Create, E for Evaluate Tuesday, December 13, 2011

Cons - It is too simple and not interesting in terms of simplicity - There isnt much detailed designs to it, they are just plain words


Pros - The logo has a clear message to it - The C in the logo is an interest point, because it is a shape of a clock Tuesday, December 13, 2011

Cons - It is too simple and not interesting in terms of simplicity - There isnt much detailed designs to it, they are just plain words


Pros - The logo shows clearly the cycle of the design cycle - In terms of simplicity, this logo is very good Tuesday, December 13, 2011

Cons - The logo shows some plain words, which could have been changed to a specific font


Pros - The logo has a clear message to it - The logo is somewhat interesting Tuesday, December 13, 2011

Cons - the logo needs more attractiveness - the logo is not so eye catching


Pros - The logo gives the impression of what it is about - The logo is interesting, worth for abit of look Tuesday, December 13, 2011

Cons - the logo angles of the stick man could have been drawn better


Pros - The logo has a clear message to it - The logo is somewhat interesting - The light bulb is the interest point of the logo and it represents a thinker very well Tuesday, December 13, 2011

Cons - can get confused with knowledgeable. WHich means the logo could be made clearer


Pros - the hands make a heart shape - the heart shape tells us that its about â&#x20AC;&#x153;caringâ&#x20AC;? Tuesday, December 13, 2011

Cons - the logo needs more attractiveness - The logo is too plain


Pros - Has a really proper logo for the learner profile - The way the stick man is drawn is interesting Tuesday, December 13, 2011

Cons - Could make the word balanced in the knot, clearer


Pros - the logo is really clear in presenting the learner profile - The human shaped words make the logo very interesting Tuesday, December 13, 2011

Cons - THe logo is too small - no specific shape to the logo


Pros - The stick man jumping over the cliff is the interest point here - The word written â&#x20AC;&#x153;RISKâ&#x20AC;? on the sign board tells us that the logo is about risk Tuesday, December 13, 2011

Cons - needs a specific shape


Pros - the logo is a really good idea - very interesting in terms of the words used Tuesday, December 13, 2011

Cons - The brain is a little bit creepy - The brain could have been drawn better or just a simple drawing could have been better too


Pros - The face of the stick man is the interesting part - this really shows an inquirer - The flag is showing questions Tuesday, December 13, 2011

Cons - The logo is too plain


Pros - The logo has a hidden sort of blending in text of â&#x20AC;&#x153;PRINCIPLEDâ&#x20AC;? on the hand shakes Tuesday, December 13, 2011

Cons - the logo needs more attractiveness - The logo is a little bit too simple


Evaluation Against Specification IB Learner Profile Specification

Design 1

Design 2

Design 3

Design 6

Design 7

Design 8

Design 9

Design 10

Design 11

Design 12

Design 13

Design 14

Design 15

Software

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Time

Yes

Yes

Yes

Yes

No

No

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Size

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Aesthetics

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Target Audience

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Function

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Purpose

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Cost

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Durability

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Ease Of Creation

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Tuesday, December 13, 2011

Design Design 4 5


Summary of The IB learner Profile designs • •

• •

Communicator The logo had a clear idea of the topic communicator, but the design could have had more detailed decorations to it.

• •

Reflective The design was very good, the design clearly shows reflectiveness. The human shaped words make the logo very interesting.

• •

Balanced The logo is totally a students perspective. I put an hamburger, books and a basketball. These signify a normal student. The idea was really good, but there could have been some improvements in the word “BALANCED”

Caring This logo is a very interesting logo, The heart shape is the point of this logo. The logo has a handshake that creates a heart

Tuesday, December 13, 2011


• •

• •

Thinker The logo gives a very good idea of a thinker. the light bulb is the interest point. Although the logo is good, we could easily get confused with the idea of being knowledgeable rather than a thinker. Knowledgeable THis logo I especially like. the logo show a computer head with internet open. Internet is the world information and the stick man is having a test. This shows how knowledgeable the man is. This logo doesn’t have much limitations to it.

Tuesday, December 13, 2011

• •

Open Minded

• •

Risk taker

The open minded logo shows a brain. This logo shows well what it is about. But the brain is kind of freaky, because of the clear brain shape. I could have made the brain more cartoonish.

THe risk taker logo too, I like. This logo clearly shows a risk taker and there is a sign board that states “Risk”. The bad thing about the logo is that it doesnta have a specific shape to it.


• •

Inquirer

• •

Principled

THe inquirer logo was very clear in it meaning. The logo was really good. With the stickman having a question flag on tis head. THe interest point to this design was the question mark face.

The principled logo shows a handshake and a different colored “PRINCIPLED” in it. This makes the logo very interesting. THe logo clearly shows the idea of being principled.

Tuesday, December 13, 2011


Evaluation Against Specification Design cycle Specification

Design 1

Design 2

Design 3

Design 4

Design 5

Software

Yes

Yes

Yes

Yes

Yes

Time

Yes

Yes

Yes

Yes

No

Size

Yes

Yes

Yes

Yes

Yes

Aesthetics

Yes

Yes

No

No

Yes

Target Audience

Yes

Yes

Yes

Yes

Yes

Function

Yes

Yes

Yes

Yes

Yes

Purpose

Yes

Yes

Yes

Yes

Yes

Cost

Yes

Yes

Yes

Yes

Yes

Durability

Yes

Yes

Yes

Yes

Yes

Ease Of Creation

Yes

Yes

Yes

Yes

Yes

Tuesday, December 13, 2011


Summary of The Design Cycle designs • •

Design 1

• •

Design 2

The bicycle is very good. The design and a bicycle makes us think of the design cycle.

The logo is really good, the hidden message of the logo, DC. the logo looks good, but it also signifies the Design Cycle

Tuesday, December 13, 2011

• •

Design 3 This design is a clear design, but it needs a lot more detail and design to it. The design is jsut too simple


• •

Design 4

• •

Design 5

This design is a design that is clear, but plain. The design could have more to it, like a more cooler font. Although it has many limitations, It still has an interest point. The C is in a form of a clock.

My 5th design is also good. It isn’t so attractive, but looks good and it really tells about the design cycle plus it has a specific shape to it.

Tuesday, December 13, 2011


Evaluation against Specification - Final Chosen Design Specification Design 2

Comment

Software

YES

I will be using the sketch up software, this software lets me create the logos in 3D and it has many tools that can help me create the logo

Time

NO

I might have to rush a little for this design, its because making a logo means time for searching pictures.

Size

YES

Like what I said, size doesnt really matter in a movie, it only effects the memory (GB) of our laptops and the movie will be less than a GB.

Aesthetics

YES

The logo will be made from my 2nd design

Target Audience

YES

My target audience are parents and families who see the school

Function

YES

The function is to give a glimpes and an idea of what the school would be like

Purpose

YES

The purpose is to give a good impression of the school and make the school look good

Cost

YES

Making, creating this design involves no money, the software is automatically installed in our macs. but Rp500 for printing

Durability

YES

We wont lose data that is saved in the laptop

Ease Of Creation

NO

Making this design would be difficult not like any others. This design involves making my own logo.

Tuesday, December 13, 2011


PLAN

Tuesday, December 13, 2011


Step by Step

Tuesday, December 13, 2011


Gantt Chart

Tuesday, December 13, 2011


Evaluation of the plan Is your plan SMART? Yes my plan is SMART (Specific, measurable, achievable, realistic, fits the time frame). My plan tells specific steps to achieve the goal of creating a product. The product that im going to make fits well with the SMART. For my time frame, I will be able to finish my product earlier than expected. Also it is realistic, achievable, specific and measurable.

Does the plan seem to be in logical steps? My Step by step shows what softwares I use and what are the steps in creating the product, the gantt chart in other hand is the timeline. The Step by step shows the HOW and the gantt chart shows the WHEN. This will be my guide to making my final product with less mistakes and helps me stay in track.

Concluding Evaluation of my Step by Step The step by step will show how I will progress my work and my Gantt chart will show how I divide specific time and task to finish the product in time.

Tuesday, December 13, 2011


CREATE

Tuesday, December 13, 2011


Caring

Tuesday, December 13, 2011


Open Minded

Tuesday, December 13, 2011


Principled

Tuesday, December 13, 2011


Balanced

Tuesday, December 13, 2011


Risk Taker

Tuesday, December 13, 2011


Communicator

Tuesday, December 13, 2011


Thinker

Tuesday, December 13, 2011


Knowledgeable

Tuesday, December 13, 2011


Inquirer

Tuesday, December 13, 2011


Reflective

Tuesday, December 13, 2011


Documented Evidence Dec / 6 / 2011 Today I started making the logos. I was planning to use sketch up, but I used the application Pixelmator to make. THis is because sketch up isnt needed, Sketch up is used to make 3d models, but Im only making a print out logo.

I started making my IB learner profile logos. I drew all the logos using pixelmator. Some logos werent drawn, but was made up of different shapes provided my the app. Today I made 5 logos, I made the logo- Risk taker, Open Minded, Inquirer, Reflective, and Principled.

Tuesday, December 13, 2011


Documented Evidence Dec / 8 / 2011

Today I started making the left over logos- Communicator, Knowledgeable, thinker, balanced, and caring. While making my logos, I encountered some problems. The lines I drew werent always straight. Some lines were hard to make straight and so I used keynote to draw lines to paste into my logos.

Tuesday, December 13, 2011


Evaluation

Tuesday, December 13, 2011


Evaluating My Performance •

Investigation

I did a descent job in my investigation. I was able to research relevent and important facts that would help me later in my create stage. The research helped me have more idea and understanding of the designs I was going to make.

Design

I did really well in my design stage, I had 15 designs. Consisting of IB learner Profiles and Design Cycle logos. The logos were made very originally. Most of them were made originally, although some were made of ideas that I got from other designs. The designs I made of Design Cycle was done wrong, I did not know I was suppose to make design s for each cycle, but instead. I drew logos for the Design Cycle itself. That is why I used the 10 IB learner Profiles for my logos.

Plan

The plan stage was done simply very well. The planning stage was about the process of the making of the advertisement. I made 2 things for my plan, the step by step and the gantt chart. The step by step was done very well, it was clear and precise.

Tuesday, December 13, 2011


Create

The create stage was basically the making of my logos. In this stage I changed the application used to make the logos. Instead of Sketch Up, I used Pixelmator to make my logos. The logos were faster and easier to make in the Pixelmator. Every class and times when I did worked on my logos, I made a documented evidenc for it. Luckily for this project I only used up 2 lessons and extra time at home to finish making.

Evaluate

The evaluation stage is a great stage to reflect on what we did in class. It makes us realize what we could have done better and what we’ve done well.

Tuesday, December 13, 2011


Meeting Specification Test

Title

Specification and Why?

Software

I will use the app called Sketch Up, this app helps make 3D figures, It is the perfect app for making the logos.

NO

I will check on some of the application that can be used to create 3D figure. (Applications that can run on MAC)

Time

The time provided for the creation is 3 weeks

YES

I will create a timeline with ganttchart to see if my division of different tasks can be done in the time provided

Size

I will create a 3D model, so there is no defined size to it.

YES

No Tests Needed

Aesthetic

The logos have to be simply, but catchy. So that People will be interested to see our school

YES

My friends and client will give me a comment on what could be improved and what is good about the product.

Target Audience

All ages are suitable for my target audience

YES

No Tests Needed

Function

The function of the advertisement is to attract the target audience and to make them have a good first impression about the school.

YES

I will show this to the students in my class to see if they like the logo.

Purpose

The purpose of the logo is to make people want to check out our school or anything about the school, making them interested.

YES

I will show the logo to my parents to see if they as a parent find the logo interesting enough.

Durability

- Not Needed -

- Not Needed -

Material

Materials needed to make the logo is just my laptop and maybe raw materials like metal and plastic if I am to make a solid version of it

Different applications that can be used to make the advertisement will be tested to see which one is most suitable for the final product that will be made,

Tuesday, December 13, 2011

YES


Successful Points

â&#x20AC;˘ One of my most successful points in my products

were the originality and clear messages. I was able to show and tell a clear idea of the logo. Most of the logos too were made original. I used series of logos

Least Successful Points Some of the logos didnt have a very pretty shape and there were alot of bad lines. THe shapes of the logo were kind of bumpy and not neat. This was very hard to straighten up, so I used keynote for lines.

Tuesday, December 13, 2011


Modifications & Developments â&#x20AC;˘ The appllication I used to make my logos

were changed I decided to use Pixelmator rather than Sketch Up. This is because it was easier to make the logos with pixelmator and also because our logos only needed to be printed. But the Sketch Up make 3d models, which wastes time while we dont have to.

Tuesday, December 13, 2011


Client Peer to Peer • • • • • •

Were the logos good?

• • • •

Does the logo have an impact to your knowledge of the IB learner Profile?

THe logos look very creative and good. Do you recognize any of them? Do you think I might have copied any of them? I think some are kind of familiar but I dont think I know any logo that look like them. Do you think the logos are exceptable for display in SWA? Some of them are good enough, but some still needs some improvement to the out lines and color

I think the logos you’ve made gives me a more clear idea of the Ib learner Profile What Improvements could I make? Specifically. I think you could improve the color and outlines. Some logos have bumpy lines, it doesnt look so good. Also some logos have a very funny color to it which could be changed.

Tuesday, December 13, 2011


Impact on Society

â&#x20AC;˘ There isnt much impact on the society. For this logo is made for only our school. But still it does have some impacts on the SWA community. Teachers and students can Identify their IB learner Profiles more

Impact on Environment The logo itself doesnt necessarily have a significant impact on the society, but the process and the final result does have some impacts. The making of the logo need laptops, and laptops use electricity to run. This is a impact on the environment and a limitation to the technology. The logos we chose were at the end, printed. 10 papers were used for the final product. A design on each paper, besides the papers. It also wasted inc, which are expensive and hard to produce. Tuesday, December 13, 2011


Final Products

Tuesday, December 13, 2011


Logos Keynote (complete)