Band Promotion!! IT Grade 9 Geun Myo Kim Thursday, November 10, 2011
Investigation
Thursday, November 10, 2011
Band Promotion Client The band Thirty Seconds to Mars needs a promoter to be able to be known by the world and become famous.
Time Allowed: 8 weeks
Specifications and Limitations - The laptop will be used to create the advertisement - Must be short and Catchy - Without iMovie the advertisement cant be made
- No violent and offensive images and language
Unit Question: Will the advertisement make the band more famous
Thursday, November 10, 2011
Introduction My client 30 seconds to mars needs to somehow be promoted, but that doesn’t happen itself. Me as a promoter will create and advertisement to promote the band. The advertisement has to be attractive and catchy, so that they get the attention of the viewers. Throughout the semester I will be making a short and catchy clip about the band 30 seconds to Mars. The clip gives a glimpse of what the band is like and the clip will make the viewer want to watch their bands and check out their songs. I will make the advertisement suitable for all ages. The clip will show the members and the insight of their group through a sort of music video.
Thursday, November 10, 2011
AOI (Areas Of Interaction) The AOI for my project this semester is Human Ingenuity. In this project we explore the processes and productivity of our human Mind. The project is basically about creativity, I will be investigating, designing and planning what I will make to promote a band. I will make an interview with my client to see what could be the best way to promote them. Everything I will be doing in this project will be fully on creativity and the processes I take on making the best I can.
Thursday, November 10, 2011
Client Interview 1. What are the names of all your band members? Jared Leto (Lead singer), Shannon Leto (Drum), Tomo Milicevic (Lead Guitar)
2. What is your latest and best song we could promote? Our Best and newest album we would like to promote is called This is War. But the best rated song yet is Closer to the Edge.
3. What do you think is an effective way of promoting your band poster, Visual video advertisement or a Website? Like you said, I think a visual Video/ advertisement is better. because then the people will see their performances and not just pictures and words which is boring.
Thursday, November 10, 2011
4. Is there any problem inside and throughout the band that needs solution or help? No there is no problem throughout the band. Although we may need better instruments for the best quality sound.
5. For what age are your songs suitable for? The songs we make are mostly for people over the age of 15 and until the age of 30. Because we produce modern songs.
6. What type of songs will you be making? We will be making rock songs, some smooth and some fast. Rock songs but also a little bit of RnB and romance.
Thursday, November 10, 2011
Client Interview Summary From the Client interview, I have now decided that I will make an advertisement. The advertisement will be a short 5-8 minute clip which will show abit of an insight of the band and its members. I have also found out some key resources I could use to create the advertisement. I will use their latest song and some clips of them performing in their band. They had one problem, their instruments and equipments. I will replace some of their equipments with the best which will suit their production of sound. The advertisement would mostly appear in TV and it will also be posted on the website. It will be mostly put in Teenagers channels and some adult channels, this is to attract people who would like the music. And rock music is highly well recognized by modern teenagers, there are some good reasons why teenagers are the key targets. First of all, if they love the songs; theyll become super fans. Second reason, most teenagers hear music in public and they spread the words around about the band and its great music.
Thursday, November 10, 2011
Brainstorming Brochures, could be made to tell information of the band. (this might be effective because we can have brochures everywhere in counters, hotels, restraunts and etc.
Make a short but effective and catchy clip
Make sure it is suitable for all ages, but more to teenagers
Websites can be used to show information, pictures, and even videoclips. This might be the best way to tell the band
Advertisement that will help promote the Band
Make a poster that is catchy and if possible with slogans
use songs that people would like most.
Make the advertisement short so that it doesn’t get boring
Be clear on the message that the advertisement tells
Thursday, November 10, 2011
Case Study
1
2
3
Target Group/ Customer
Teenagers from 13-19 and adults from 20-30
Teenagers from 13-19 and adults from 20-30
Teenagers from 13-19 and adults from 20-30
Form
Website/Blog
Poster
Documentary/Video Clip
Aesthetics
The website will have alot of pictures of the band and advertisements and ticketings too. this could be the ultimate weapon, but websites are somewhat boring
The poster will have pictures of the band as a background with as little information as possible with keywords that catch the audience.
Video clips are the most influential and interesting ways of advertising. a video clip will have clips of the band performing and a little bit of history and insights of the band.
Cost
Free of Charge
Rp 1000 for Color printing
Free of Charge
Function
A website will provide information of the band
A poster may be made to let people know of a concert happening
The function of a videoclip is to interest the audience and make them feel some emotion from the clip which will increase the chances of the audience wanting to hear their songs.
Ease of Creation
Websites will be easy to create because now days alot of things happen online and we can just post information and pictures of the band.
posters are easy to make because we just need some words and attractive pictures to post.
A video clip will be very hard to make, it will take time and people to assemble the videos to make a good advertisement.
Thursday, November 10, 2011
Case Study Summary
When I was searching for the 3 different designs, I focused on finding a way that will be effective to advertise the band. A website would have been to ultimate way to promote my band, but as a laptop user too. I though about the negative things of a website. A website first of all seems abit complicated, it is hard to find all the pictures and details of the band. We have to search for it and it also involves alot of words. Teenagers like me find it annoying, A poster would be too simple, even though we post little information. in reality we don’t really care. Some posters say check out their sites, concerts and etc. But unless your really interested, we dont go back and check out the site. Why? Because we dont know that band yet. Different from the 2 designs, a video is a great way to advertise my band. People are mostly more visual than reading and so, videos tend to be a great solution. A video may show and tell information of the band, their insight, their concerts and they can even makes sales through it. But to do this too can be boring, so we have to put songs and pictures to make it interesting. But other wise, anyone would prefer a good video than paragraphs of words; and all this is why I have chosen a video to advertise and promote my band, Thirty seconds to Mars. Thursday, November 10, 2011
Summary of Research Basically for my research, I read about my clients band. I read about their history, their albums, concerts, and even their products that are on sale. I think that is pretty much what I need to start my project. Because I am making a video I wont need information, but I would need more of songs, and concerts. The website had everything I need to start the project. Their Latest album is “The War”. I downloaded the album and chose the best rated song “Closer to the Edge”, to use as a background song for the advertisement.
Thursday, November 10, 2011
Impacts on the Environment and Society Impacts on the Environment The Advertisement I make will have no effect on the environment because the video will be made electronically. Although it doesn’t have a direct effect on the environment, it still does effect the environment. To use my laptop, I need electricity and by using electricity I use up alot of electricity.
Impacts on the Society The Advertisement will have quite a big impact on people around 10 to 20’s because the songs are made in 21 century style songs that young people mostly like. This will impact the songs they hear and which artists they would prefer. The impact will help promote 30 seconds to Mars to become more famous and more well known to people around the world. Thursday, November 10, 2011
Design Brief I will design and create an advertisement that will help promote my band “Thirty Seconds to Mars”. I will make 6 different designs of a poster, website and a videoclip/documentary. the design step is a very important step in the design cycle because it helps us design and reflect on the possible design that can be made to fulfill its purpose. The pro’s and con’s help determine the best design to be used in making the final product.
Thursday, November 10, 2011
Specification Title
Specification and Why?
Test
Software
For this project I am going will use iMovie or pages to create the advertisement. I will use any of the apps depending on whether its a movie or a poster
I will check on some of the application that can be used to create movies and poster. (Applications that can run on MAC)
Time
The time I will have make the advertisement will be 8 weeks
I will create a timeline with ganttchart to see if my division of different tasks can be done in the time provided
Size
I have a choice of either a video clip or a poster. If I make a poster it would be either be a A3 size paper, but if I make a movie there is no size to it.
I will see what sized paper will be best to be used as public display.
Aesthetic
My friends and client will give me a comment on The Advertisement should be catchy an short. so that my target what could be improved and what is good about the audience will be interested to know more about the band. produce.
Target Audience
My target audience for this advertisement is teenagers under 19 - 13 and also young adults aging 20 - 30
Once again the final product will be shown to my friends, my client and teachers under 30.
Function
The function of the advertisement is to attract the target audience and to make them buy and experience their music
I will do a sample test on 3 different people from different grades to see if they lifed it and whether they want to know more about the band.
Purpose
The purpose of the advertisement will be to make the band more well known and famous.
A further interview will be done with my client to choose the best way to advertise their band and make it effective.
Durability
There are 2 possible types of durabilities in the project. 1 is if I use paper to make a poster, it will easily rip. 2 is if I use a computer app it wont have much weaknesses, unless it gets hacked, broken or data lose.
- Not Needed -
Material
For my advertisement I will only need either paper or a laptop to run hte computer app for the movie.
Different applications that can be used to make the advertisement will be tested to see which one is most suitable for the final product that will be made,
Thursday, November 10, 2011
Summary of Investigation - In the interview with my client, they provided me information on what they would like me to make for their advertisement. They also told me some problems and solutions they needed in the band be become better. - The case study where chose 3 different way of advertising the band, gave me a better understanding on how I should make the advertisement. It also helped me investigate al the sort of different things like how much it costs, my target audience, what form, and etc. - The research I did on my clients band (thirty seconds to mars) gave more knowledge of what the band is like, their style, their history and about their career life. This made me feel more devoted to the band and also helped think deeper into what kind of advertisement I would make. - The specification makes me clear of what I have to do in design stage, the tests I made in the Specification will be done after the advertisement is made. The test really helped me think from my perspective (student/teenager/viewer) and also think from an adults perspective. I had some questions in mind like: - “If I was 30 what kind of advertisement would I like?� All of that really helped also in making my specifications.
Thursday, November 10, 2011
Work Cited "Thirty Seconds to Mars – This Is War — Official Website of the Band Thirty Seconds to Mars." Thirty Seconds to Mars - This Is War. Web. 30 Oct. 2011. <http://thirtysecondstomars.thisisthehive.net/blog/>. "Thirty Seconds to Mars – This Is War — Official Website of the Band Thirty Seconds to Mars." Thirty Seconds to Mars - This Is War. Web. 30 Oct. 2011. <http://thirtysecondstomars.thisisthehive.net/blog/>.
"30STM Creations." 30 Seconds To Mars. Web. 30 Oct. 2011. <http:// thirtysecondstomars.forumsunlimited.com/index.php?showtopic=292225>. Web.
Thursday, November 10, 2011
Design
Thursday, November 10, 2011
Design 1 Pros - Has hyperlinks to information (easy Access) - Looks interesting, not boring.
Cons - Not so catchy - Not so many pictures
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Design 2 Pros - Shows effectively about the band - Has hyperlinks to more information and visual (pictures/movies)
Cons - Not so catchy - Nothing looks special (looks) ordinary - Not many pictures
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Design 3 Pros - Short, so that it doesnâ&#x20AC;&#x2122;t get boring - Has a picture to represent the band
Cons - Too simple, nothing special about it - Not much information and detailed design and pictures
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Design 4 Pros - Catchy and interesting - Show many pictures with information which balances the pleasure of reading - Displays alot about the band, but still attractive - Displays albums and songs which are to make the target audiences want to hear them
Cons - Too much information; yet interesting, but somewhat boring
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Design 5 Pros - Its is very interesting, the way the music and the pictures go - No words and more visuals make it more effective as an advertisement - Videos show movement, which way better and more interesting than pictures
Cons - The time may be a bit long..
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Design 6
Pros
- Its is very interesting, the way the music and the videoclips go together. - Not much words and more visuals make it more effective as an advertisement
Cons - Pictures somehow makes it less interesting because when the same photo stays long it gets boring.
Thursday, November 10, 2011
Evaluation Against Specification Specification
Design 1
Design 2
Design 3
Design 4
Design 5
Design 6
Software
Yes
Yes
Yes
Yes
Yes
Yes
Time
Yes
Yes
Yes
Yes
No
No
Size
Yes
Yes
Yes
Yes
Yes
Yes
Aesthetics
Yes
Yes
Yes
Yes
Yes
Yes
Target Audience
Yes
Yes
Yes
Yes
Yes
Yes
Function
Yes
Yes
Yes
Yes
Yes
Yes
Purpose
Yes
Yes
No
Yes
Yes
Yes
Cost
Yes
Yes
Yes
Yes
Yes
Yes
Durability
Yes
Yes
Yes
Yes
Yes
Yes
Ease Of Creation
Yes
Yes
Yes
Yes
Yes
Yes
Thursday, November 10, 2011
Summary of the Design Design 1 The design of the website is quite good, the design and the informativeness are great. But it lacks abit in the attractiveness, the website doesnâ&#x20AC;&#x2122;t look new or so interesting. Just like many other sites, it looks ordinary.
Design 2 The design of the website is quite good, the design and the informativeness are great. But it lacks abit in the attractiveness, the website doesnâ&#x20AC;&#x2122;t look new or so interesting. Just like many other sites, it looks ordinary.
Design 3 This graph is a very simple advertisement poster. It only tells about some concert details, about where it will be held and the ticketing system. Although this might be a great way of attracting audiences. It does not suit my clients need and it doesnt promote them. People who dont know the band wont come to see.
Thursday, November 10, 2011
Summary of the Design Design 4 Again another great design with detailed information of the band and many photos to support and make the brochure more interesting. The brochure itself is a good way of advertising the band, but all the detailed information in the brochure makes the brochure less tempting and wanted. This makes the brochure ineffective in advertising.
Design 5 this design, I believe is the most effective and attractive advertisement. When people watch commercials they dont want to hear long speeches.. What they want is visuals and this is exactly that. The design shows clearly clips of the band members and their band scenes with a music as a flow. This keeps the viewers engaged and makes them feel the rythm inside them. It can also give some emotional feelings and show addictiveness of the music.
Design 6 This design too, like design 5. It is also a great way advertising the band, only this design uses pictures not video clip. Pictures sometimes may get frustrating because the flow is slow and it is motionless. This maybe a factor in making the video either boring or ineffective. Thursday, November 10, 2011
Evaluation against Specification - Final Chosen Design Specification Design 5
Comment
Software
YES
I will be using iMovie for the software because it is the most appropriate software with many different tools and effects that can help edit and make the best movie possible.
Time
NO
I might have to rush a little for this design, its because making a movie means time for searching pictures short video clips and even making our own video clips. After the researching, I have to assemble and edit all the raw sources to make a proper movie.
Size
YES
Like what I said, size doesnt really matter in a movie, it only effects the memory (GB) of our laptops and the movie will be less than a GB.
Aesthetics
YES
The form or look of the final product will be in a movie/video form.
Target Audience
YES
My target audiences are teenagers and adult less then 31. people who watch TV, youtube, and other sites will get easy access to the movie. Young people use the internet more often and so they will most likely go through the video
Function
YES
The function of the advertisement is to attract the target audience and to make them buy and experience their music
Purpose
YES
The purpose of the advertisement will be to make the band more well known and famous.
Cost
YES
Making, creating this design involves no money, the software is automatically installed in our macs.
Durability
YES
There we absolutely no chance of my movie breaking down or getting damage because It it is fully safe in my laptop.
Ease Of Creation
NO
Making this design would be difficult not like any others. This design involves movies and many other video clips.
Thursday, November 10, 2011
Plan
Thursday, November 10, 2011
Step By Step
Thursday, November 10, 2011
Gantt Chart
Thursday, November 10, 2011
Evaluation of the plan Is your plan SMART? Yes my plan is SMART (Specific, measurable, achievable, realistic, fits the time frame). My plan tells specific steps to achieve the goal of creating a product that fits the time frame. Although it is SMART, its does lack abit in â&#x20AC;&#x153;fiting the time frameâ&#x20AC;? because making a movie is harder than it seems. And if I make a mistake in some parts, everything becomes wrong and I have to spend hours fixing it because everything has to go with the flow of the music.
Does the plan seem to be in logical steps? My Step by step shows what softwares I use and what are the steps in creating the product, the gantt chart in other hand is the timeline. The Step by step shows the HOW and the gantt chart shows the WHEN. This will be my guide to making my final product with less mistakes and helps me stay in track.
Concluding Evaluation of my Step by Step The step by step will show how I will progress my work and my Gantt chart will show how I divide specific time and task to finish the product in time.
Thursday, November 10, 2011
Create
Thursday, November 10, 2011
Evaluation
Thursday, November 10, 2011