ABOUT ME
Currently a Graphic Designer for The Wine Society, the UK’s best online wine retailer as stated by the International Wine Challenge Industry and Decanter Retailer Awards (industry award bodies), with experience in digital content, branding, print, motion graphics and video editing.
I have a passion for golf (handicap 11.7) and have worked within the industry for GMS - Golf Marketing Services in Hatfield, UK and as the Marketing and Events manager of a golf simulator entertainment business in Wellington, New Zealand.
Please have a look through my portfolio and I look forward to hearing from you.
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SS22 PRODUCT LAUNCH 2022
I created vibrant, eye-catching graphics for PING Apparel’s SS22 collection to ensure consistent brand style across social media platforms like Instagram, Facebook, and X. The aim was to generate excitement around the launch, increase brand awareness across their digital channels.
RICK SHIELS BRAND COLLABORATION
2022
For Rick Shiels’ collaboration announcement with Toptracer, I designed a range of promotional assets, including motion graphics. I made sure all materials maintained consistent messaging across digital platforms to ensure maximum exposure and engagement.
To see motion graphics examples, please check my instagram: @mattbpotter.designs
MOTION GRAPHICS
GLOBAL UPDATE E-MAGAZINE
2022-23
I produced the bi-monthly ECCO Global Update e-magazine, from designing the front covers to creating an engaging and interactive layout that worked for digital viewing. This publication was shared internally with teams, as well as with global associates and distributors, helping to keep everyone informed and engaged.
WINE WITHOUT FUSS REBRAND
I was responsible for leading the visual rebrand of The Wine Society’s, Wine Without Fuss subscription service, guiding it from initial concept to final delivery. This involved directing a 2-day photo shoot to capture all the visuals needed for web, email, social media, and print—ensuring everything felt cohesive and fresh.
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A5 CASE NOTES BOOKLET
LAPSING CUSTOMER REACTIVATION 2024-25
I worked on a series of marketing materials for a lapsing customer reactivation campaign, focusing on print and email. The goal was to re-engage members, raise brand awareness and drive sales, in a way that felt personal and relevant to our audience.
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Check out my Instagram account to see even more of my work, including motion graphics, video editing and more.
@mattbpotter.designs
matthewpotter578@gmail.com
+44 (0) 7443 432037
