Graphic Design Portfolio
I was responsible for leading the visual refresh of The Wine Society’s Wine Without Fuss subscription service, guiding it from initial concept to final execution. This involved directing a 2-day photo shoot to capture all the visuals needed for web, email, social media, and print—ensuring everything felt cohesive and fresh.
For the first major print campaign of 2025, I conceptualised and directed a spring-themed photo shoot to create imagery that would work across a 16-page brochure, website, email campaigns, and social media. The goal was to capture the essence of the season while ensuring the visuals could be versatile and impactful across multiple channels.
I worked on a series of marketing materials for a lapsing customer reactivation campaign, focusing on print and email to re-engage customers. The goal was to boost member engagement, drive sales, and raise brand awareness in a way that felt personal and relevant to our audience.
I created vibrant, eye-catching graphics for PING Apparel’s 2022 SS22 collection to ensure consistent brand messaging across social media platforms like Instagram, Facebook, and X. The aim was to generate excitement around the launch, increase brand awareness across their digital channels.
Global Update E-Magazine | 2022-23
I produced the bi-monthly ECCO Global Update e-magazine, from designing the front covers to creating an engaging and interactive layout that worked for digital viewing. This publication was shared internally with teams, as well as with global associates and distributors, helping to keep everyone informed and engaged.
For Rick Shiels’ partnership with Toptracer, I designed a range of promotional graphics, including motion graphics, to announce the collaboration. I made sure all materials maintained consistent messaging across digital platforms to ensure maximum exposure and engagement.
To see examples of my motion graphics work, please check my design instagram: @mattbpotter_designs
I designed this FSDU from scratch, working closely with the client to understand their vision, sketching out ideas, and putting together print-ready artwork. I wanted to make sure the final piece truly captured the Teck Deck brand and product, all while ensuring it was practical for retail display.
FSDU | 2019
This Christmas tree-inspired FSDU was a fun project that I worked on at Print & Display. The brief was to design a seasonal display for supermarkets across the UK.
Check out my design instagram account to see even more of my work.
@mattbpotter_designs
GET IN TOUCH
matthewpotter578@gmail.com
+44 (0) 7443 432037
13 Hampden Road, Flitwick, Bedford, MK45 1HX
