ABOUT ME
Currently a Graphic Designer for The Wine Society, the UK’s best online wine retailer as stated by the International Wine Challenge Industry Awards and Decanter Retailer Awards (industry award bodies), with experience in digital content, branding, print, motion graphics and video editing.
Please have a look through my portfolio and I look forward to hearing from you.
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WINE WITHOUT FUSS REFRESH 2024
I was responsible for leading the visual refresh of The Wine Society’s, Wine Without Fuss subscription service, guiding it from initial concept to final execution. This involved directing a 2-day photo shoot to capture all the visuals needed for web, email, social media, and print—ensuring everything felt cohesive and fresh.
EMAIL FORMAT
A5 CASE NOTES BOOKLET
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LAPSING CUSTOMER REACTIVATION 2024-25
I worked on a series of marketing materials for a lapsing customer reactivation campaign, focusing on print and email to re-engage customers. The goal was to boost member engagement, drive sales, and raise brand awareness in a way that felt personal and relevant to our audience.
A5 LEAFLET
EMAIL HEADER BANNERS
SS22 PRODUCT LAUNCH 2022
I created vibrant, eye-catching graphics for PING Apparel’s SS22 collection to ensure consistent brand style across social media platforms like Instagram, Facebook, and X. The aim was to generate excitement around the launch, increase brand awareness across their digital channels.
RICK SHIELS BRAND COLLABORATION 2022
For Rick Shiels’ collaboration announcement with Toptracer, I designed a range of promotional assets, including motion graphics. I made sure all materials maintained consistent messaging across digital platforms to ensure maximum exposure and engagement.
To see motion graphics examples, please check my instagram: @mattbpotter.designs
MOTION GRAPHICS
FREE STANDING DISPLAY UNIT
I designed this FSDU from scratch, working closely with the client to understand their vision, sketching out ideas, and putting together print-ready artwork. I wanted to make sure the final piece truly captured the Teck Deck brand and product, all while ensuring it was practical for retail display.
Check out my Instagram account to see even more of my work, including motion graphics, video editing and more.
@mattbpotter.designs
matthewpotter578@gmail.com
+44 (0) 7443 432037
