a How the Next Gen is Impacting Philanthropy by mattdixon | May 26, 2022 | community involvement, greenville, matt dixon
Philanthropists are turning their attention to the Next Gen — millennials and Generation Z— as an emerging cohort that can help make a di몭erence. If they’re not enough, maybe they will be the next generation to transform philanthropy truly. The Next Gen has shown a willingness to engage with charitable organizations that are trying to make an impact in their communities and o몭ering them opportunities for engagements on topics that interest them.
Philanthropic organizations are using social media to connect with the Next Gen and broaden the reach of their fundraising campaigns. The Next Gen has grown up with technology and is used to interacting online. Charitable organizations make it easier to connect with them online by increasing engagement on websites and social media. Millennials precisely like Twitter because they believe that they can impact what happens in the world by sending out messages through tweets.