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01 the one off retail audit AUG.2013


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Nike Town

Albam

Ben Sherman

Anthropology

Puma

H+M


CONTENTS

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H+M

& other stories

Carnaby street

Aubin and Wills

Nike 1948

Boxpark

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NIKE TOWN 4


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AN ARENA FOR SPORT IN LONDON With a strong digital presence, Nike are definitely at the forefront of innovative retail design.

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BOLD STATEMENTS

Interesting use of plastic bottles

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DIGITAL INTERACTION

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From customizing your own trainers, getting to grips with Nikes apps or watching brand videos. Nike have interactive touch points around the whole store, building a digitally enhanced brand experience.

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A MENS LITTLE BOUTIQUE Albam, a British fashion start-up, is keeping costs down without turning to factories in China for help. Founded by entrepreneurial fashion outsiders James Shaw and Alastair Rae, the duo’s first shop is a breezy, airy space that shows their collection of menswear and accessories.

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A BRAND COME BACK. THE STAGE IS SET. Ben Sherman, one of Britain’s oldest menswear brands, has poached Burberry merchandising chief Adrian Ward-Rees as part of a makeover for the 48-year-old business.

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BRITISH INSPIRED Brinkworth took inspiration from the London Underground, Fish and Chips shops and Pie and Mash shops.

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A BREATH OF FRESH AIR Anthropologie on Regents street. The look of the store design created by its in-house team, headed by James Smith. An 18.5m2 ‘living wall’ containing 14 different plant types, sustained by rain water collected from the roof, stitches the three-floor shop together with a monumental staircase.

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IT SMELLS INCREDIBLE

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PUMA CARNABY STREET Re-designed Puma store back on London’s Carnaby street! After a complete makeover by Plajer & Franz Studio and under the direction of Ales Kernjak (head of global store concepts, Puma Retail AG) the Puma store on London’s Carnaby street re-opened on March 20th. In line with Puma’s 2.0 Retail Concept, the store design unifies joy, innovation, simplicity and a local relevance, while being constructed according to Puma’s sustainable guidelines.

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INTERACTIVE JOY PAD Boy did it bring us some joy!

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The white puma impressed us...

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H&M FLAGSHIP STORE H&M’s shiny new flagship occupies the former Dickins & Jones building on the increasingly glamorous Regent Street. The classical architecture gave H&M the opportunity to bring a fresh new design format to the centre of London. With curated box displays and large cut out text, H&M has a hands on personal vibe to the retail environment and there is no issue locating the sales either.

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AND OTHER STORIES BY H&M The store presents collections that are supposed to remind shoppers of four different cities: Stockholm, New York, Paris and Berlin with a different space given on each floor for each city. Overall, the whole shop is intended to remind shoppers of the backstage area at a fashion show just before it starts.

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WE LOVED THE POS DESIGN

The store interior features white painted metal, concrete and plain wood and cardboard as its major elements and has been designed in-house.

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CARNABY STREET

Carnaby street’s colourful and vibrant vibes are still very much present this summer. With all the sale action going on, there is a common theme running throughout the retail spaces which is very much a hands on crafted approach to engage fashion conscious trend setters of London town.

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THE DENIM DEMONS The Levi’s Vintage Clothing collection is a unique undertaking for Levi’s and a collection who’s rich history provides an almost endless opportunity for storytelling. Unfortunately the story ends there as we were asked to not take pics inside! Worth a look if you get a chance though.

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SHOREDITCH Brit brand Aubin & Wills opened this ambitious and rambling boutique, 45-seat cinema and gallery in a hipster apartment block on Redchurch Street in June 2010. The 7,500 square foot space houses its mens, womens and homeware lines in a sort of grown-up collegiate style reminiscent of Aubin’s teen labelmate Jack Wills. Upstairs is Brit artist and curator Stuart Semple’s Aubin Gallery, and down in the basement is the Aubin Cinema – a collaboration with neighbour Shoreditch House. Of all the recent openings on Redchurch Street, it’s by far the most high-reaching.

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Stylish and contemporary, Aubin & Wills have created a unique retail space, with break out spaces antique furniture and digital displays (which didn’t work!!).

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The 1948 Studio (named after the year London last hosted the Olympics) functions both as a premium retail space and an epicentre for Nike to project its live content globally. The design of the space is flexible allowing for hosting events alongside retailing and with community areas encouraging customers to engage and spend time with the brand. It includes live performance spaces, moveable digital content screens, a library, lounge, gallery and cash desk that doubles up as a DJ booth.

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The space is flexible in respective of it’s purpose – not your usual retail space.

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The nike 1948 look book magazine

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AN EXPERIMENTAL POP-UP SPACE THAT BRINGS THE GUARDIANS OPEN JOURNALISM TO LIFE. BLENDING REPORTING, DEBATE, NEW TECHNOLOGY AND GREAT TASTING COFFEE, IT’S A PLACE TO WORK, ENGAGE AND CONNECT. 65


GUARDIAN COFFEE UK news resource the Guardian open a coffee shop in East London’s Boxpark in association with the folks at Nude Espresso. Situated at the far end of Boxpark, the cafe takes up three units and has a light, airy feel to it thanks to a whole wall of glass. Supposedly designed to function as a hub for journalists, bloggers and social media addicts in Shoreditch, the cafe features tables with iPads protruding from them where people can jump online and do their thing. It’s also a good opportunity for coffee drinkers to get familiar with the Guardian’s iPad app.

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BOXPARK INSPIRATION BOXPARK Shoreditch is a pop-up Mall based in the heart of East London. BOXPARK is constructed of stripped, and refitted shipping containers, creating unique, low cost, low risk pop-up stores. Filled with a mix of fashion and lifestyle brands, galleries, cafÊs and restaurants – BOXPARK places local and global brands side-by-side, creating a unique shopping and dining destination. Here is a collection of the best images from our visit.

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TOO Retail Audit 2013