Sept 2017 food business

ISSN 1755-0939

VISIT

US

AT

SEPTEMBER 2017

Editor Matt Matthews Associate Editors Jessie Jorge Andrew Thomas Sub Editor Megha Marie Matt

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Graphic Designer Aleena Susan John Sales Manager Paul Thomas Production Manager Abdul Shareef Contributors Neville J. Chandler P.K. James Shakeeb Kolakadan Head Office Matt Media International Ltd. Woodgreen, London N22 5AR, UK E-mail: gulfag@emirates.net.ae Web site: www.foodbusinessgulf.com

NEWS

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GULFHOST PREVIEW

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YUMMEX MIDDLE EAST PREVIEW PAGE 20 THE SPECIALITY FOOD FESTIVAL PREVIEW

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SEAFEX PREVIEW

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SAUDI AGROFOOD PREVIEW

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ANUGA PREVIEW

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INTERVIEW

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FRUITS

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STABILISING SYSTEMS

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FOOD PRODUCTS

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WAFFLE BAKING

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FOOD COLOURS

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SORTING

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Middle East Office Al Saad Advertising & Publishing LLC. P O Box 25694, Sharjah, UAE Tel:+971 6 5639494 Fax:+971 6 5639449 E-mail: gulfag@emirates.net.ae Food Business Gulf & Middle East is designed to serve the fast growing Food, Fresh Produce, Ingredients, Bakery, Hotel, Hypermarkets, Restaurants & Catering industries in the Gulf and Middle East region by providing the expert information to our readers in our four comprehensive issues in a year. It is circulated through out Middle East region and world wide in addition to the extra distribution at various food, catering & hotel events, fresh and perishable shows. The magazine provides editorial coverage on a wide range of topics which are of interest to industry professionals.

40 Cover photo courtesy: Hydrosol GmbH & C0. KG

Food Business Gulf & Middle East is a sister publication of Gulf Agriculture.

Printed & published by Matt Media© Intl. Ltd.(U.K.) 2017

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Bühler's SORTEX PolarVision™ technology safeguards quality of Blåtand's super berries SORTEX® optical sorting technology is helping world-class berry supplier Blåtand AB to drive efficiency in processing its wild berries, as it gears up for growth and expansion into new markets. This leading international food company supplies high quality frozen berries, jams and fruit preparations to caterers, restaurants, wholesalers and retailers in the food industry. It prides itself on its environmentally-friendly, ethical production that meets the highest of standards across the entire chain, from forest to customer.

Blåtand's hand-picked berries include deep-blue bilberries and bright-red lingonberries, a traditional Swedish staple. These health boosting berries are increasingly in demand around the world, as consumers turn to them for their flavour and nutrient rich properties.

In fact, research published by Rabobank last year highlights that European berry consumption is on track to mirror the success of the fruit in the US, where the healthy image of berries has helped them to become the highest-value fresh produce category, with sales worth more than $5.6 billion.

A year of worldwide success for CSO Italy's “Freshness from Europe” project The “Freshness from Europe” Project, funded by the European Union, the Italian Government and CSO Italy in association with Apoconerpo, Alegra and Naturitalia, Apofruit, Assomela, Cico Mazzoni, Made in Blu, Oranfrizer, Origine Group, Ceradini Group and Conserve Italia, concluded its second year of international promotion of fresh and processed fruit and vegetable produce at the Summer Fancy Food in New York.

It has been a busy year of international operations for CSO Italy, which, within the three-year Project with total funding of 3.6 million Euro, organised more than 210 promotion days in the various target countries, from China to the United Arab Emirates, North America and Japan.

There was a strong focus on China, with the project launched in Beijing in January with top Chinese authorities of the agriculture sector and Italian companies in attendance.

Quintessentially British Tea Lounge launches at DUKES Dubai DUKES Dubai, the quintessentially British hotel on Palm Jumeirah, is welcoming guests in true UK style, and what could be more British than a lovely cup of tea, a round of cucumber and cream cheese sandwiches, and scones with clotted cream and strawberry jam, displayed impeccably on a high-tiered cake stand?

The Tea Lounge has opened its doors on the third floor of the hotel, serving traditional afternoon tea as well as a SEPTEMBER 2017

FOOD PACKAGING

Aluminium and multiple steel producers are already on site; a US$6 billion plastics facility will open by 2019, creating 1.4 million tons of PE, PET and PP for food-grade packaging.

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flute of bubbles. Carl Chapman, F&B Director, DUKES Dubai, said: “Visitors can indulge in a slice of one of the finest British traditions and enjoy the very best afternoon tea in Dubai in what is a beautiful and contemporary setting, boasting an elegant ambiance.”

Find fresh opportunities in new technology One of the most important trends in today's fresh produce business is its increasing ability to deliver products that are ripe and ready at the right time. Those companies brave enough to invest in technology to ensure products meet consumer expectations are now reaping the rewards of that bravery. What's more, their success could inspire further advances.

Visitors to next year's FRUIT LOGISTICA, the leading global fresh produce industry trade fair, which takes place in Berlin on 7-9 February 2018, are eager to learn how technology - from research into new varieties to hi-tech processing equipment - can boost product quality.

FOOD BUSINESS GULF & MIDDLE EAST

They are also searching for the next big thing, the product that might emulate recent success stories like avocados, blueberries and sweet potatoes. FRUIT LOGISTICA Global Brand Manager Wilfried Wollbold comments: “As consumers become more interested in eating healthily, fresh produce suppliers and their service providers have an enormous opportunity to satisfy that demand. To do so, however, they must show that they can offer buyers tasty, highquality products that are also convenient, safe, readily available and, in many cases, sourced ethically and sustainably. FRUIT LOGISTICA is the best place to do that by far.”

UAE's trendiest restaurant Street 9 Café opens at Al Forsan Village The Arabs invented caramel. That is a food fact.

In fact, it's one among many delicious tidbits on offer at 'Street 9 Café' - UAE's newest and trendiest restaurant at the Al Forsan Village Town Square. And then, there is the menu for real marrying the fresh zestiness of flavourful street

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food with the chic setting of a stylish eatery.

'Street 9 Café' was born in the heart, mind and experience of young Emirati entrepreneur Saydh Al Suwaidi. The Town Square will now be home to several 'community focussed' brands.

As Al Suwaidi travelled the world, each experience of street food, including the nowpopular food trucks, brought back that indelible taste of good, home-cooked food, and as Saydh Al Suwaidi puts it, “One of life's key ingredients to happiness.”

With Saydh Al Suwaidi imagining a setting where close friends, families or even die-hard foodies are sitting around a table with laughter, creating good memories over delectable food, the Street 9 Café was born.

On offer at the Street 9 Café at the Al Forsan Village Town Square, will be the best of popular dishes from around the globe

served from a menu that represents a fusion range of world cuisine with a traditional twist of mouth-watering local fare.

Sol d'Oro Southern Hemisphere competition The Sol d'Oro competition organized by Veronafiere-Sol & Agrifood is dedicated to the most important extra virgin olive oils (EVOO) produced all over the world thanks to strict assessments of the jury panel and the decision to blind tasting methods to evaluate the samples entered in the event.

Since the first occasion in 2002, the event has always sought to promote - through competition and comparison - production improvements in the main producing countries. And over the years, Sol d'Oro has witnessed growing involvement of companies based in the southern hemisphere. This encouraged the decision in 2014 to organize a specific edition of the competition in September every year dedicated to olive oils produced south of the equator so that they could be assessed at the best time for full expression of their qualitative features.

Media One has named Simon Constant as new Director of Food & Beverage Operations Media One has recently welcomed Simon Constant as Director of Food & Beverage Operations. Simon began his career in the UK and has been working in F&B in Dubai since 2013. He was part of the opening team at Pacha as Operations Manager and joins Media One after time with the 1762 chain as Group Operations Manager. “As a Dubai resident, I've had the opportunity to enjoy the outlets as a guest, and I am very excited to be a part of the Media One team,” said Simon.

Simon believes the already strong F&B team is passionate about delivering vibrant, personal service and he hopes to add to this. His ambition is to harness the opportunity of working in an urban-lifestyle environment with new exciting and innovative ideas that will represent Media One's mission of “Go Beyond”. “Media One has always been a unique and creative hotel and I look forward to extending this further with innovative menu development coupled with energetic service,” said Simon.

FOOD BUSINESS GULF & MIDDLE EAST

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Middle East pastry chefs return to Singapore for La Crème de la Crème event Chefs from Saudi Arabia and the UAE joined professionals from seven other countries for the 2017 edition of la Crème de la Crème pastry event at At-Sunrice Global Chef Academy in Singapore.

The event, organised by CNIEL, the French Dairy Interbranch Organisation, and the European Union, and in association with Sopexa Middle East, is part of a three-year partnership to promote French dairy products in the Middle East and Asia.

Chef Mayada Badr from Saudi Arabia and Chef Waddah Bou Saad from the UAE, where French cream imports are expected to top 5,000 tonnes and 2,000 tonnes respectively

in 2017 were representing the region.

Laurent Damiens, Communication Director, Centre National Interprofessionel de l'Economie Laitière (CNIEL), said: “French cream is an essential ingredient in authentic French pastry and no other product can replicate its rich and aromatic flavours. Creating new pastries by combining these traditional flavours and techniques with new international and modern influences demonstrates the versatility of this key ingredient.”

Save time and lost revenue with this easy valve matrix solution Processes in hygienic industries - such as beverage, food, dairy, pharma and personal care - are becoming increasingly complex.

Some of the challenges include higher volumes, increased efficiency, reduction in water and energy use. That is why it is essential to optimize flow management without compromising flexibility, plant safety, product quality or hygiene.

A valve matrix - also known as valve cluster is a great option for maximizing process efficiency through optimized flow management.

Each stage of the design and installation process is an important component to fully realizing potential in your process by saving time and avoiding lost revenue associated with production downtime.

Compared to traditional flow plates, a valve matrix is designed to allow simultaneous circulation of liquids - including CIP - on several levels with the exact number of lines and rows to match the specific requirements of your process. The matrix ensures the flexibility for you to run multiple products to multiple destinations, while other lines are being cleaned.

Bakery specialists GEA Comas and GEA Imaforni enjoy joint success at Interpack 2017 GEA Comas and GEA Imaforni joined together to present their range of integrated bakery solutions at Interpack in Düsseldorf in May 2017. The theme for the stand was 'packed with inspiration' and the sales support team successfully managed customer expectations under the new GEA framework, securing order agreements in the bakery segment for approximately EUR 10 million during the tradeshow.

Interpack 2017 was the first time the two FOOD BUSINESS GULF & MIDDLE EAST

SEPTEMBER 2017

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¬ The Peach Growers Associations that take part in the implementation of this program perform tests in privately-owned laboratories, to ensure thus the safety and quality of the products sold to consumers in the international market.

CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION AND GREECE

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baking specialists had come together to exhibit as part of GEA. The message to customers was simple but convincing: in GEA they now have a single business partner for complete solutions in industrial bakery applications, with the opportunity to access a wider and more complete technology and application range with the unique competence from GEA in managing project execution in a professional and coordinated way, from order placement to plant operation.

production runs and the need to get orders out as quickly as possible.

While automating the packing process seemed an obvious solution, the many different products and their different handling characteristics was a particular challenge. As Koen Ryssaert, Deldiche's production manager, explains: “We therefore issued a challenge to BRN - to find a weighing solution that would be able to cope with literally hundreds of different products, including very sticky and very fragile delicacies.

Mexico: LALA dairy group increases added-value with the purchase of an IMA Erca machine

Starbucks brings back Summer Favorite S'mores Frappuccino on popular demand

IMA Erca, the packaging machinery manufacturer, has developed a new FFS machine for the Mexican dairy group LALA. This enables the dairy to manufacture technically sophisticated, filled snap-on lids for various yoghurt products itself. The company had previously purchased the snap-on lids externally.

A new patent was developed for the FFS machine EF825 for the "Duomo" project, under which transparent plastic snap-on lids for yoghurt products are thermoformed and filled with cereals or other toppings such as puffed rice and chocolate balls. Both, polystyrene (PS) and polyethylene terephthalate (PET) can be processed as materials for the lids. The fill quantity is regulated by volume or weight depending on the topping type. It is also possible to position in line with topping filling a small spoon into the cup lid.

Ishida weigher meets the challenge of hundreds of different products A 12-head Fresh Food Weigher from Ishida Europe has enabled leading Belgian delicatessen producer Deldiche to handle a huge range of different products on a single machine, delivering greatly improved speed and efficiencies to the packing operation.

Deldiche sources foods from all over the world, always seeking to offer new tastes and innovations to its large customer base that includes specialist delicatessens and retailers.

As well as its extensive product range, the company prides itself on the freshness of its products, so does not keep large amounts in stock but responds quickly to daily orders from its customers. This inevitably leads to short FOOD BUSINESS GULF & MIDDLE EAST

Starbucks' summer favorite S'mores Frappuccino is back on popular demand in the MENA region, following its successful introduction in the summer of 2016.

The S'mores Frappuccino® is a delicious fusion of sweet, chocolatey, and creamy elements: marshmallow-infused whipped cream and milk chocolate sauce, blended with the traditional Frappuccino® base of coffee, milk, and ice, all topped with some more marshmallow-infused whipped cream and finished off with a graham cracker crumblethat's sure to leave you smiling!

Complementing the release of the S'mores Frappuccino® this season, is the all-new Mango Strawberry Yoghurt Frappuccino that offers the sweetness of mango and strawberry perfectly balanced with a hint of tartness from the yogurt for a mouthwatering and refreshing beverage to energize your day.

Aliet Green first Indonesian SME to win iTQi Superior Taste Award Aliet Green, an Indonesian SME enterprise based near Yogyakarta, Central Java, has won 3 Gold Stars in the Superior Taste contest of iTQi, the International Taste and Quality Institute. Every year, this organization assesses food products from all over the world in a contest with over 480 submitted products. A professional jury, consisting of 150 chefs and sommeliers of international renown. The Kokomel organic and fair trade coconut sugar powder of Aliet Green received exceptional score for texture, taste and overall quality. The award was handed over during a ceremony at the prestigious Royal Cercle Gaulois in Brussels.

SEPTEMBER 2017

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American-grown fruit adds appeal to juices in China, research shows Fruit juices made from ingredients grown in the USA are highly appealing to many Chinese Millennial fruit juice drinkers, according to new consumer research.

In a survey of 300 Chinese fruit juice drinkers aged 18-35, commissioned by America-based Concord grape juice producer Welch's Global Ingredients Group, respondents were asked to choose indicators of a high quality juice. Over half (60%) chose the claim: “Made with fruit grown in the USA”. This compared favorably with results for “Made with fruit grown in Europe” (46%) and “Made with fruit grown in Asia” (24%).

The research, conducted independently by Surveygoo, explored in depth the attitudes and behaviors of Chinese Millennials, also known as Post 90s, who drink fruit juice. It found that the provenance of a fruit juice is of paramount importance to these consumers, with 84% of respondents stating that they believe it is important to know the origin of the fruit used to make their juice.

Koelnmesse expands its Brazilian business Koelnmesse is positioning itself in the Brazilian market with its own food fair: “ANUFOOD Brazil - powered by Anuga” is the name of the new event, which was recently announced to the Brazilian public and will take place for the first time from 12 to 14 March 2019 on the São Paulo Expo grounds.

“As a globally active German trade fair organiser, we are continuing to bank on Brazil, even under the difficult general conditions at present. We believe that this country will bounce back as an export nation and as a sales market.”, says trade fair CEO Gerald Böse. “After all, it is one of the largest food producers and exporters in the world.”

The ANUFOOD Brazil will be Koelnmesse's fifth event in Brazil.

New whey protein goes soft on tough snack bars Arla Foods Ingredients has cracked the problem of hard protein bars with a new whey protein solution that stays soft for at least a year.

Nearly half of US consumers (45%) purchased a high-protein bar in the past month, FOOD BUSINESS GULF & MIDDLE EAST

according to research. However, due to textural deterioration during shelf life - a common issue with high-protein snack bars - it's likely that many of the bars had lost their soft and chewy texture by the time they were eaten.

To address this challenge Arla Foods Ingredients has developed Nutrilac® PB-8420, a whey protein that ensures protein bars retain an indulgent cohesive (chewy) texture for 12 months or more in ambient storage conditions.

Furthermore, the ingredient is all-natural and derived from cows' milk - helping to keep the recipe simple and ensure consumer demand for clean and clear labels is met.

Global gluten-free market valued at US$2.84 billion in 2014 is projected to reach US$4.89 billion by 2021 Barilla, the world's leading pasta brand, has launched a new gluten-free pasta range in the UAE. The certified gluten-free pasta products are made with a delicious blend of corn and rice produced in a dedicated gluten-free facility in Italy bringing classic Italian taste to home cooking.

According to the “Gluten Free Food Market Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021” report, in terms of revenue, the global gluten-free market, which was valued at US$2.84 billion in 2014, is projected to reach US$4.89 billion by 2021, expanding at a 7.7% CAGR from 2015 to 2021.

There has been a significant growth in the demand for gluten-free products across the region, in particular the UAE. According to the Nielsen report, “What's in our food and on our mind ingredient and dining-out trends around the world” in 2016, Africa/Middle East respondents exceed the global average for saying they avoid gluten (32% versus 26%).

A new generation of food extrusion equipment A new generation of extrusion equipment for the food industry has been launched by Baker Perkins. The SBX Master twin-screw extruder range for cereal, snacks, ingredients and other food applications has been re-designed and a new pre-conditioner added to the range to increase flexibility.

The flexibility of the SBX Master extruder has been improved by increasing power, torque and speed. This, along with a range of barrel lengths, increases the SEPTEMBER 2017

SOURCE latest innovations as 65% of the products will be new to the region

Under the Patronage of H.H. Sheikh Mansour Bin Zayed Al Nahyan Deputy Prime Minister of the UAE, Minister of Presidential Affairs and Chairman of Abu Dhabi Food Control Authority

NETWORK with thousands of top F&B industry influencers in the nation's captial, Abu Dhabi MEET with exhibitors in a trade business friendly environment for quality face-to-face discussions

VISIT WWW.SIALME.COM/REGISTER

REGISTER NOW TO STAY UP TO DATE WITH LATEST INNOVATIONS FROM OUR EXHIBITORS

Def ining Innovation in the Food, Beverage & Hospitality Industry

12TH - 14TH DEC 2017 ABU DHABI NATIONAL EXHIBITION CENTRE

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900+ exhibitors from 50 countries 16,000+ visitors from 91 countries 500 fully hosted VIP buyers 10+ events and features

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variety of end products that can be made while barrel diameters between 50mm and 125mm give an output range from 500 to 2,300kg/hr.

Quality and consistency key to Costa Rican organic pineapple appeal Eosta, one of the world's leading importers and marketers of organic fresh produce, is anticipating an increase in the amount of Costa Rica pineapple growers converting from conventional to organic production, driven by strong consumer-led demand in Europe and the US. With the season's first volumes of organic pineapples now arriving from Costa Rica in Europe, the Netherlands-based company believes the outstanding quality of the fruit will help the repeat the success of bananas, potatoes and carrots in the organic category.

OctoFrost Group taking over Innotec Systems The Swedish globally recognized manufacturer of individual quick freezing (IQF) freezer tunnels, OctoFrost Group, with installations in more than 50 countries, has taken over 100% of the shares of the Dutch Innotec Systems BV. Innotec Systems is a well-known manufacturer of customised industrial food processing machinery and industrial food processing lines with strong expertise in thermal processes like blanching, cooking and chilling.

This acquisition means that OctoFrost is becoming a key player in supplying complete IQF Processing lines.

Ruben Larsson, the founder of OctoFrost Group, sees this as a big step forward for both companies and for the International Food Industry: “Taking over Innotec was our natural response to the needs of the market. This brings a number of advantages for food processors and the most significant one is that from now on there will be no further discussions whom has all the responsibility for the good operation of the complete line. It is us!�

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preparation takes centre stage this festive season. Family kitchens across the region will have to rely on state-of-the-art products, and Panasonic's two versatile meat grinders, pumping out 3500W and 2700W (maximum lock wattage) of grinding power will be a welcome addition to any kitchenette.

The MK-ZJ3500 is one among the most powerful meat grinder available for home use in the world with a peak power of 3500 watts, a feature unique to this Panasonic product. Both MK-ZJ3500 & MK-ZJ2700 possess a high torque DC motor, which grinds meat faster & smoother with less noise.

international exhibitions

8--11 Novem mber SOFIA, BULGARIA

2017

MEATMANIA THE WORLD OF MILK BULPEK SALON DU VIN INTERFOOD & DRINK

Panasonic's Newest Meat Grinders - A 'Definite Must Have' for Middle Eastern Homes Panasonic introduces the latest made in Japan meat grinders, MK-ZJ3500 and MKZJ2700 to the regional market, as food SEPTEMBER 2017

FOOD BUSINESS GULF & MIDDLE EAST

GULFHOST PREVIEW

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FIRST DEDICATED HOSPITALITY AND FOOD SERVICE EXPO

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espite the short-term challenges posed by global macroeconomic factors across the GCC, the region's tourism and hospitality industry remains on an upward trajectory as governments recognize the potential of the sector in enabling revenue diversification and job creation, and actively invest in its development. Set to be worth $36.7 billion by 2020 according to Euromonitor International, and with a number of global events that include Expo 2020 Dubai scheduled to draw millions of visitors to the region, the industry is in critical need of a dedicated hospitality and foodservice platform to support its development.

FOOD BUSINESS GULF & MIDDLE EAST

Launching during Dubai International Hospitality Week, an initiative endorsed by Dubai Tourism & Commerce Marketing (DTCM), GulfHost 2017 is the first dedicated hospitality and food services expo in the Middle East. Organized by Dubai World Trade Centre (DWTC), which also owns and organizes the world's largest annual food trade show Gulfood, the new exhibition takes place from 18-20 September 2017 and is co-located with four other shows. These include DWTC's established trio of niche food events - The Speciality Food Festival, SEAFEX Middle East and yummex Middle East - and The Hotel Show, organised by dmg events, to enable the full spectrum of sourcing for one of the fastest growing hotel, F&B and tourism markets in the world.

“Not only does Dubai lead the region in hospitality and tourism development, in some cases it leads the world. From major international hotel chains and restaurants to top celebrity chefs, and from world class tourist attractions to the widest range of global cuisines, Dubai provides a reference point for even the most established of markets. With world leading trade events such as Gulfood playing a key role in bringing more suppliers and visitors to Dubai every year than any other annual food trade show in the world, Dubai truly is on the hospitality and F&B map. Hosting Dubai International Hospitality Week and co-locating five complementary shows adds yet another dimension of excellence,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management (DWTC).

“Dubai is also the gateway for both the west and the east to markets such as India, Africa, Asia, Europe, and The Middle East all with growing hospitality sectors. GulfHost will enable buyers to connect with suppliers, gain the latest knowledge and source from a range of hospitality and food service equipment, all within the most convenient, organized and dedicated arena, and service their additional needs at the other four colocated shows.”

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YUMMEX MIDDLE EAST PREVIEW

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ummex Middle East (ME) continues its success story under a new trade fair umbrella: from 18 to 20 September, the international trade fair for sweets and snacks in the MENA region will present itself in the context of the "Dubai International Hospitality Week", together with the "Speciality Food Festival" and the "SEAFEX". The signs for this year's event are good: more than 370 companies from more than 40 countries have announced their trade fair participation. Many top companies like Cavalier (Belgium), Destrooper-Olivier (Belgium), Jelly Belly (USA), Katjes (Germany), Ragolds (Germany), Configirona (Spain) and Del Conte (Italy) will present their products and innovations at the trend and performance show for sweets and snacks. The countries with the strongest participation are Egypt, Belgium, Germany, India, Malaysia, Turkey and the USA. 19 regional and international pavilions, as well as the first-time participation of exhibitors from Armenia, Romania and Switzerland emphasise the very high level of internationality and exhibitor quality of the event. The yummex ME is firmly established as an industry platform in the MENA region and is organised by Koelnmesse and the Dubai World Trade Centre.

"Following the successful anniversary of the previous year, yummex ME 2017 will offer expanded access to the attractive hospitality and foodservice market in the region with its new setup in the context of the Dubai Hospitality Week and emphasise the importance of global trends for regional markets", according to Denis Steker, Vice President International of Koelnmesse. "Together

FOOD BUSINESS GULF & MIDDLE EAST

THE SWEETS AND SNACKS MARKET IN THE MENA REGION IS SHOWING ABOVE AVERAGE GROWTH with the other trade fairs taking place simultaneously, yummex ME optimally addresses the great demand in the retail and hospitality areas." Exhibitors and visitors from the hotel industry, food service and the retail business profit from the positive market situation in the region and can make use of attractive synergy effects. In Dubai they will find ideal possibilities for opening up new potential for successful business development in the MENA region, including in the constantly growing hospitality and food service segments.

Numerous attractive partnerships with trading companies, as well as with important buyers of sweets and snacks from the hotel industry and food services, for example, with Carrefour, Dubai Duty Free, Emirates Flight Catering, the Jumeirah Group, the Rotana Group and Spinneys contribute effectively to the success of the trade fair.

SEPTEMBER 2017

18 - 20 SEPTEMBER 2017

*Source Alpen Capital

DUBAI WORLD TRADE CENTRE

SERVING THE $35 BILLION DEMAND FOR F&B IN THE MENA REGION* SATISFY YOUR CUSTOMERS’ DEMANDS: VISIT 3 SPECIALIST FOOD EVENTS IN 1 PLACE

Source from 200 international suppliers of gourmet and specialty products

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he foodservice industry continues to be a key economic driver for the GCC, with market value predicted to reach US$ 25 billion by 2018, according to PwC. Growth in this sector has been fuelled by a more health conscious consumer, driving a desire both globally and regionally for specialist foods, such as organic and halal, and putting pressure on the foodservice industry to meet this new demand.

The organic industry has seen a surge in consumer interest, with the global retail value expected to reach US$ 52 billion by 2021, according to Euromonitor International.

Regionally, the organic industry has been supported by government-led initiatives, with the UAE recently announcing its strategic goal to increase organic produce. There has also been significant growth in the global halal industry, driven by halal tourism and an increased demand across the globe. Halal food and lifestyle products are predicted to value at US$ 3.7 trillion by 2019, according to the Global Islamic Economy Report.

The expansion of this year's Speciality Food

FOOD BUSINESS GULF & MIDDLE EAST

RAPID GROWTH OF ORGANIC, HALAL AND SPECIALIST GOURMET DRIVES EXPANSION OF THE SPECIALITY FOOD FESTIVAL 2017 Festival is indicative of the strong market potential in the region. Taking place from 1820 September 2017 at the Dubai World Trade Centre, the show is the original speciality food event for the MENA region, and the ultimate platform for suppliers, importers and exporters of gourmet, artisan, halal and organic SEPTEMBER 2017

T H E S P E C I A L I T Y F O O D F E S T I VA L P R E V I E W

products. The three-day event which, together with five other sector specific shows, takes place during the inaugural Dubai International Hospitality Week (DIHW).

Showcasing a diverse selection of fine foods, from artisanal olive oils, pickles and chutneys, speciality coffee and teas, to gourmet staples such as charcuterie, bakery and dairy, as well as some of the rarest spices and ingredients sought after by professional chefs in the region. The internationally recognised trade show continues to attract exhibitors from across the world, including for the first time, Cameroon, Netherlands, Taiwan and Thailand. It has also witnessed a growing participation from France, with a 30% increase in French exhibitors this year.

“The regional F&B sector is amongst the world's most discerning, driving demand for speciality ingredients, new innovations and trend-spotting. This is the role that The Speciality Food Festival plays for chefs and speciality food retailers across the region, bringing the latest and best products to Dubai, in one convenient place,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management (DWTC).

Incorporating the best of the region's culinary masters, the 'Chef's Theater' will see Michelin-starred and Dubai-based chefs host six masterclasses per day, including demonstrations of the best cooking techniques for fine food; seafood, organic, artisan cheese and gluten free. The event also encompasses specialist pizza cooking, master coffee tasters and culinary competitions to find the best chefs in Dubai.

With hundreds of new launches at the show, F&B professionals will be able to source up to 2,800 ingredients and foods that have previously not been available in the region, and that will stand out in a high-density dining market.

One such exhibitor launching more than 80 new products at The Speciality Food Festival is Bridgeport Trading FZE. The company will also introduce its online shopping site Dlizia.

Consumers are growing increasingly concerned over health and wellness, with vital nutrients and calorie counting becoming important factors for food choice. Foodservice operators are meeting this demand by creating premium menus with a focus on health ingredients such as organic vegetables, olive oil and avocado. Cristina Fernandez, Manager for the company said “We chose The Speciality Food Festival platform to SEPTEMBER 2017

23

officially launch our products into the Middle East market, as it is the most expansive speciality show in the region. All of our products are from exclusive Spanish brands and made with authentic natural ingredients, with no additives, preservatives, added colours or flavours.”

FOOD BUSINESS GULF & MIDDLE EAST

SEAFEX PREVIEW

24

GROWING APPETITE FOR SEAFOOD DRIVES DEMAND AT MIDDLE EAST'S LARGEST DEDICATED SEAFOOD EXPO

S

eafood consumption in the Middle East continues to grow at well above the global average, driven by the region's economic development, increasing appeal of the healthy protein, and more effective supply chain distribution to ensure optimum quality of the popular ingredient. According to the Food & Agricultural Organization (FAO), countries such as the UAE consume an average of 33kg per capita a year, almost double the global average of 18kg. It is clear that SEAFEX, the region's largest dedicated seafood expo, powered by Gulfood, becomes more important every year in helping to keep the pipeline of seafood between suppliers and the F&B, retail and hospitality sectors open and flowing.

FOOD BUSINESS GULF & MIDDLE EAST

Taking place from 18-20 September 2017 at the Dubai World Trade Centre, SEAFEX is one of six hospitality and niche food trade shows co-located under the umbrella of the Dubai International Hospitality Week (DIHW). Now in its sixth year, SEAFEX has become a key platform for the sourcing of seafood from around the world, enabling suppliers in the region to meet a growing demand. According to Euromonitor International, the fish and seafood market is expected to reach a value of US$ 7.3 billion by 2021.

“The market for seafood continues to grow at an exceptional rate across the region and beyond, not only in our restaurants and hotels, but also at a retail level as consumers make healthier lifestyle choices,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management DWTC. “This means that SEAFEX gains even more importance and influence for professional chefs, catering buyers, wholesalers, restaurant owners and retail distributors, and enables suppliers from the key supply countries around the world to transact and network.”

The three-day event will showcase the catch of the day from the world's leading names in seafood, including Ablona by GMA, Cederberg Fishing, Fortuna Seafoods BV, Gourmet House, ITC, Ministry of Marine Affairs & Fisheries Indonesia, Norwegian Seafood Council, Ocean Supreme, Taiwan Frozen Seafood Industries Association, Vega Salmon and Vietnam Association of Seafood Exporters & Producers (VASEP).

SEAFEX is for Trade and Business Professionals only and will be open from 10am - 6pm daily on 18 and 19 September and 10am - 5pm on 20 September. General public and persons under the age of 18 will not be permitted entry. Free visitor registration is available now online at www.speciality.ae Registration will also be available at the show upon proof of trade status. One pass provides free access to all six trade shows across Dubai International Hospitality Week (DIHW).

SEPTEMBER 2017

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SAUDI AGROFOOD PREVIEW

26

S

audi Agro-Food 2017, the 24th international trade show for food products, ingredients and technologies, will feature state-of-the-art products, technologies and services, including frozen and chilled foods, confectionery and chocolates, healthy and natural foods, and presentation, processing and packaging equipment.

The event will be held from October 8 to 11, 2017 at the Riyadh International Convention Center to offer international, regional and local companies a platform to discuss key issues, discover new investment opportunities, facilitate business deals with major stakeholders, and network with the leading industry professionals.

Dedicated to the food processing and packaging industry, Saudi Agro-Food gathers the region's leading professionals in the agriculture and food industries to benefit from exclusive business opportunities in a custom made setting for showcasing up-to-date technologies, products, services and solutions for all stages of food processing and packaging; as well as all types of popular and new food products. Over four days, exhibitors will get the chance to meet face to face with thousands of wholesalers, distributors, retailers and other industry professionals, and develop partnerships which will see their products stocked in shops and supermarkets all over Saudi Arabia.

The major exhibits include Bakery Products, Confectionery, Chocolates, Convenience Foods,

FOOD BUSINESS GULF & MIDDLE EAST

DEDICATED TO FOOD & PACKAGING INDUSTRY Milk & Dairy products, Fast Foods & Snacks, Food Franchises, Food Processing & Packaging, Fresh, Canned & Dried Foods, Frozen & Chilled Foods, Health & Natural Foods, Meat & Poultry, Organic & Fresh Foods, Presentation & Processing Equipment, Soft Drinks & Juices, Tea, Coffee and Beverages.

Held concurrently with Saudi Agro-Food 2017 are Saudi Agriculture 2017- the 36th international agriculture, water and agro-trade industry show, and Saudi Food-Pack 2017- the 7th international trade exhibition for food processing and packaging technologies.

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ANUGA PREVIEW

28

A

t the coming Anuga, a shopping basket that is full to the brim is awaiting the visitors from the retail trade and out-of-home market in fully-booked exhibition halls. Around 7,200 exhibitors from 100 countries will be presenting the global market offer of food and beverages throughout five days. As such Anuga 2017 has once again achieved its record result of 2015. Around 160,000 trade visitors from over 190 countries are awaited. 89 percent of the exhibitors and 69 percent of the visitors come from abroad. Anuga is the most important trade, sourcing and trend platform for the international food industry.

FOOD BUSINESS GULF & MIDDLE EAST

THE LARGEST AND MOST IMPORTANT FOOD FAIR IN THE WORLD SEPTEMBER 2017

ANUGA PREVIEW

The trade fair not only reaches the most important decision-makers from the international trade with its comprehensive offer, it also addresses the leading customers from the out-of-home market and the buyers of the big online platforms.

Anuga covers the entire fair grounds in Cologne. It is one of the largest exhibition complexes in the world. 284,000 m2 of gross exhibition space in 11, in some cases multistorey halls, four entrances, a continuous trade fair boulevard and a central piazza ensure fast connections and a high quality of stay.

With its "10 trade shows under one roof" concept, Anuga enables a clear structure of SEPTEMBER 2017

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the fair according to themes, which facilitates the orientation in the face of the abundance of the offer. There have been several changes to the concept again this year, which compress and optimise the structure of the offer.

In this way, coffee, tea & co. are being awarded their own platform for the first time, indeed under the trade show name "Anuga Hot Beverages". Until now hot drinks were covered in one trade show together with bread and bakery products.

The new trade show "Anuga Hot Beverages" is a reaction to the growing significance of this segment. The new trade is meeting with great interest and will represent a diversified range of exhibitors from the coffee and tea scene in October.

The theme "cuisine" is also being redefined at Anuga. To this end, the trade show "Anuga Culinary Concepts" is bundling cooking skills, technology, equipment and gastronomy concepts. Here, as in the previous years, the finals of the two established professional competitions, "Chef of the Year" and "Patissier of the Year", will once again take place. Customers from the out-of-home market have numerous points of contact here, which offer information, entertainment and contact to the stars of the cooking scene.

Anuga Fine Food - the trade show for delicatessen, gourmet and basic food - the largest of the Anuga trade shows unites a comprehensive and diversified offer from all over the globe. Numerous nations take part here at joint pavilions, which present the typical food and beverages of their home country. The companies represented here include among others Del Monte, Delverde, Di Gennaro, Develey, Feinkost Dittmann, Fromi, Global Food Trading, Kluth Carl Kühne, Monini Federzoni, Monolith, Mutti, New Lat GmbH, Olitalia, Saclá, Seeberger, Seitenbacher and Yamae Hisano. Mishtann Foods, Newlat GmbH (Birkel) and Goya En España are participating as first-time exhibitors. There is going to be a Norwegian pavilion comprising of 18 companies in the Anuga Fine Food for the first time.

FOOD BUSINESS GULF & MIDDLE EAST

INTERVIEW

30

BUY AUTHENTIC ITALIAN FOOD AND GET MORE The Italian agrifood sector is widely diversified and the industry is highly developed. In fact Italy boasts products that are mostly non GMO, pesticide free, besides a very long list of PDO/DOP and PGI/IGP certified products: a guarantee of freshness, quality and taste.

Italian products - such as coffee, beverages, dairy and confectionery - are occupying a very important space because of this exceptional combination of traditional and new flavors coexisting in an extraordinary mix acclaimed worldwide for quality ingredients and endless flavors.

What is the Italian Trade Agency?

The Italian Trade Agency (ITA) is the Government organization in charge of supporting the internationalization of Italian companies.

ITA's headquarter is in Rome and operates worldwide through a large network of Trade Promotion Offices.

The Dubai office is in charge of the UAE, Oman and Pakistan.

Could you brief us on your activity?

The Agency provides support to Italian and foreign companies with the aim of developing stable business relations. ITA provides a wide range of services, such as official participation in fairs and exhibitions, organization of business meetings and trade delegation visits, identification of potential business counterparts and many other activities focused on intensifying business opportunities and promoting the image of “Made in Italy� all over the world. The Agency spreads awareness regarding applicable rules and regulations governing import/export and

Like every year the Italian Trade Agency - ITA organizes the official Italian Pavilion and in this edition more than 26 Italian exhibitors will be showcasing a large array of premium and quality products, says Italian Trade Commissioner for the UAE, Mr. Gianpaolo Bruno.

The Italian participation offers a great opportunity for importers and distributors from UAE and the region to meet new businesses and outsource new products for FMCG, as well as for HORECA sector.

FOOD BUSINESS GULF & MIDDLE EAST

SEPTEMBER 2017

INTERVIEW

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provides contractual information in foreign countries. Through its Foreign Direct Investment Unit, ITA also facilitates the establishment and the development of foreign companies in Italy.

Could you share trade figures between Italy-UAE in food and agriculture sectors?

In 2016 the UAE was the most important country in the MENA Region for Italy's agriculture and F&B exports. Total Italian exports to the UAE amounted to 317 million euro. In the last ten years, Italian sales to the UAE almost quadrupled, given the strong demand from residents and tourists alike for quality and healthy food.

Could you explain more about your participation at the Speciality Food Festival 2017?

ITA organizes the Italian pavilion, where more than 26 exhibitors will showcase their premium quality products. In addition to the exhibitor stands, ITA will be hosting a “Breakfast made in Italy” corner devoted to Italian products and appliances.

A series of promotional activities dedicated to Italian Organic Products, or PDO (Protected Designation of Origin DOP in Italy) and PGI (Protected Geographical Indication - IGP in Italy), will be held during the fair to raise awareness about EU food protection labels certifying origin, quality and uniqueness of products. Informative seminars will be offered every day, followed by live cooking and tasting sessions conducted by renowned chefs from famous restaurants in Dubai.

The whole program is available on our website: www.eventsitadubai.com

SEPTEMBER 2017

Gianpaolo Bruno With 25 years of work experience at the Italian Trade Agency (ITA), he currently holds the position of Trade Commissioner to the UAE, Oman and Pakistan.

Previously he was Director for Strategic Planning, Economic Research, Overseas Offices and interim Director of ITA's IT Services, directly reporting to the CEO. He also coordinated a “startup team” in charge of supporting international business activities of Italian innovative startup companies and their eco-systems.

He was member of the OECD Committee for Investment, Innovation and Entrepreneurship (CIIE) and member of the OECD Trade Committee.

Before then, he was Trade Commissioner for subSaharan Africa at the ITA's Johannesburg Office, South Africa and previously Director of the Economic Research Division at the ITA. He served as an Advisor to the Executive Director for Italy, Portugal, Greece, Malta, Albania and San Marino at the World Bank Group in Washington D.C. He holds a M.A. in Economics at LUISS University in Rome, a Master Degree in Public Administration and a Master Degree in IT Governance and Compliance.

He was awarded a scholarship as Research Associate in Public Policy at the Graduate School of Public Policy, University of California at Berkeley.

He is a Certified Public Accountant in Italy.

He was Adjunct Professor in International Economics at the University of Milan, Bicocca.

FOOD BUSINESS GULF & MIDDLE EAST

FRUITS

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BLUE WHALE THE FIRST FRENCH FRUIT EXPORTER

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eading French apple grower-shipper Blue Whale has its sights firmly set on Middle East where sales development of its newer varieties is concerned.

BLUE WHALE STARTED TO EXPORT IN MIDDLE EAST IN 1969. IT IS ONE OF THE FIRST PLAYER WHO BROUGHT THE ROYAL GALA APPLE VARIETY IN THE 90'S IN A TRADITIONAL MARKET WHERE IT WAS ONLY SOLD GOLDEN AND RED APPLES

Today, Blue Whale company, with its headquarter in Montauban ranks as the country's leading apple exporter with 300 growers and 5,000 ha of orchards throughout the best fruit areas of France.

Blue Whale started to export in Middle East in 1969. It is one of the first player who brought the Royal Gala apple variety in the 90's in a traditional market where it was only sold Golden and Red apples. Such a bet at this period when we know that now it is the most appreciated apple variety in the area! Now Blue Whale is present in many countries: U.A.E, Saudi Arabia, Jordan, Qatar, Kuwait, Oman and Iran.

Looking ahead, Blue Whale aims to make its brand more popular among all the consumers and establishes it as a synonym for quality and flavor.

Therefore innovation is a key part for Blue Whale in order to bring to the consumers a better tasting experience. Since 5 years, Blue Whale has consistently developed its offer thanks to orchard improvements and the insertion of new varieties of

clones. New apple varieties has been launched since the last season such as NovaBlue® and Liliblue®.

Novablue® offers excellent pack out percentages with a high percentage of fruit making the premium packs and its distinct exceptional red to purple color meets the changing needs of the market. The flesh is juicy and crispy giving a tasty sweet flavor. The exclusive brand Novablue® will be launched in October.

In addition, Blue Whale counts in it range of apple variety: Ariane®, Joya® and Pink Lady® apples. Throughout the season Blue Whale will be promoting all its varieties setting up sampling activities in stores and during special events such as “Apéritif à la Française” in November and the WOP in Dubai in December.

Blue Whale is also widening its range of organic apples as demand for organic produce increases across the world. On January 2017, the General Assembly of the “Organic Fruit Growers from our countryside" was held in Montauban.

Nearly 70 growers and organic stakeholders were present. The company's extended organic range will mainly include varieties bred specifically for organic production rather than converting ones originally intended for conventional growing. The focus with Blue Whale's new varieties will be on good eating quality rather than product appearance.

More information on Blue Whale website: http://www.blue-whale.com/en FOOD BUSINESS GULF & MIDDLE EAST

SEPTEMBER 2017

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The French apple, color your life It’s in the heart of the best French terroirs (Garonne Valley, Loire Valley, Provence and Alps) that Blue Whale fruit ripe slowly.

They are grown by 300 fruiticulteurs who focus on bio control and natural interventions. Their know-how is at the service of quality.

A same goal drives them: healthier and tasty fruit.

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FRUITICULTEURS DEPUIS 1950

FRUITS

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I

t is blue, bursting with goodness and might just be the future of Polish farming. The once humble blueberry is quickly becoming a cash crop as farmers gear up to meet soaring demand for the so-called 'superfood'.

Six years ago a clutch of almost breathlessly enthusiastic health studies revealed that the fruit was packed with so much goodness and vitamins that blueberries achieved almost mythic status among foodies and nutritionists.

Once seen as little more than a perfunctory pie filling, the berry has become Europe's most fashionable fruit.

Jerzy Wilczewski set up his own specialist horticultural farm after his graduation from Warsaw Agricultural University in 1979.

Among 40 kinds of fruit and vegetables, blueberries came first in terms of the content of antioxidants, i.e. substances that neutralise free radicals. The second spot was taken by grape juice, whose capacity was 2/3 that of antioxidant potential found for blueberries.

They were followed by strawberries, kale, and spinach. Furthermore, it was demonstrated that

FOOD BUSINESS GULF & MIDDLE EAST

BLUEBERRIES ARE RICH IN ANTIOXIDANTS the equal amount of blueberries contains five times the antioxidants of pea, carrots, apples, marrow, or broccoli.

The group of substances that make blueberries a valuable addition to our diet are phytyoestrogens (i.e. plant hormones). Among the plants of the heather family, cranberries are the richest in phytochemical content (five times more than blueberries and bilberries), followed by cowberries (three times).

SEPTEMBER 2017

S TA B I L I S I N G S Y S T E M S

36

C

heese is at home the world over. Almost every country has its own specialities, and cheese is indispensable for many recipes.

But cheese is a challenge to make, economically and in terms of production techniques. The long curing times of hard and sliced cheeses are a cost factor, and in hot regions volumes are limited by the low availability of fresh milk. With Hydrosol's new stabilising and texturing systems, dairies, deli food companies, snack and cheese manufacturers can make alternatives to cheese simply and cost-effectively.

Preventing food waste by using cheese cuttings According to a study by WWF Germany, worldwide 30 to 40 percent of food is lost along the value addition chain, including during industrial production. For example, cutting causes losses in cheese production. With Hydrosol's new functional systems, these cuttings

FOOD BUSINESS GULF & MIDDLE EAST

New stabilising systems from Hydrosol offer economic benefits

CHEESE PREPARATIONS: COST-EFFICIENT PRODUCTION OF A WIDE VARIETY OF FLAVOUR EXPERIENCES SEPTEMBER 2017

S TA B I L I S I N G S Y S T E M S

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The Stabiliser People

can be turned into trendy new cheese preparations. The texture can be adjusted precisely for the application, whether bread spread, dip, creamy sauce, snack filling or ready meal. Production is uncomplicated and requires only a double-walled process cooker and a filling line. This lets manufacturers address current food trends, reduce their costs, while at the same time contributing to sustainable food production by making use of secondary materials.

Another plus point is that with the ingredient combinations in the Stabisol PC series it is possible to skip the curing process otherwise needed for hard and sliced cheeses. Dairies can use these functional systems to make individual cheese preparations from curd and quark. The simplified production process also contributes to higher profitability.

Customer-specific solutions for hot regions In countries with low production of fresh milk, these stabilizing and texturing systems make it possible to bring attractive products to market without requiring fresh milk or fresh cheese. They are typically more economical than cheese, since they can be made with vegetable fat to some extent. Yet they deliver convincing product quality. On pizza, the recombined alternative product is appropriately stringy and enables individual flavour and colour adjustment. For spreadable products, selected Hydrosol systems let manufacturers set the desired texture from liquid to gelling.

Snacks with alternative fillings are highly stable in frying and baking. They form readily and are freeze-thaw stable.

SEPTEMBER 2017

Hydrosol at Gulfood Manufacturing 2017 31 OCT - 2 NOV 2017 Dubai, U.A.E., Stand S3-E24

Sausages with snap in great shape – with Hydrosol!

Even if your raw material quality varies, with Hydrosol’s made-to-measure stabilising systems, sausages come out delicious and have bite.

• Functional systems for cooked sausages • Economical production • Convincing taste • Syneresis minimised

Telephone + 49 (0) 41 02 / 202-003 info@hydrosol.de, www.hydrosol.de

FOOD PRODUCTS

38

LEADER IN HIGH-QUALITY FOOD PRODUCTION AND DISTRIBUTION

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‘‘

WE ARE CURRENTLY SETTING UP OUR BUSINESS IN MANY COUNTRIES SUCH AS IN UK (LONDON), UAE (DUBAI IN THE RAK FREE TRADE ZONE), AND USA, VENEZUELA, HONG KONG, BELIZE (OFFSHORE COMPANY), FRANCE AND MORE

MLO International Ltd founded in 2012 is a Cameroonian based company with it's headquarter in Douala Cameroun operating in many sectors aimed at providing high-quality food services from production, manufacturing to distribution in the strictly respect of international standard at national, regional and international level on issue related to sustainable development, food safety and human health.

To become a recognized leader in the field of food production and distribution by establishing linkage and maintaining connection with local, regional and international organizations that we have the potential to work with and to contribute to the advancement of our Company and the wider region through such collaborative efforts.

In order to develop our distribution services and to avoid delays in delivery, we are developing strong business partnership with high Transport and Logistics Companies around the world.

Our main activity is General Trade (Import, Export/ Distributor). We are currently setting up our business in many countries such as in UK (London), UAE (Dubai in the RAK Free Trade zone), and USA, Venezuela, Hong Kong, Belize (Offshore Company), France and more.

We sell and distribute many products specially Food and Beverage products, Frozen, Food and Seafood, Frozen poultry, Grain, Cereal and Legume, Honey, baby Foods, Cocoa, Coffee, and also Catering service (Offshore and Onshore).

We are also involved in the Agriculture sectors, Renewable Energy and Water treatment and are currently developing projects in food manufacturing.

Our aims is to create more employment in order to reduce poverty, help the needies and homeless people

FOOD BUSINESS GULF & MIDDLE EAST

through our social service and by also funding small projects through our Microfinance department, to promote the use of internet in Africa by reducing internet access costs which will also contribute to the digital transformation of both companies and governments, give access to potable water to people (Better Water for a Better World), contribute to the reduction of gas emission in the environment and food safety.

SEPTEMBER 2017

WA F F L E B A K I N G

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C

an you think of anything more homely and pleasant than a tray of freshlybaked, still-warm Belgian waffles or, when outdoors, the whiff of an approaching waffle van on an afternoon?

The company history of HVD may not stretch back as far as the earliest origins of waffle-baking, or even to an early reference to its practice in Flanders, in the 1559 painting by Pieter Bruegel the Elder The fight between Carnival and Lent. But still, the company we are talking about is a thirdgeneration descendant from a long line of craftsmen in both the waffle-baking and the waffleiron manufacturing trades.

Over the decades, HVD has developed into an established manufacturer of state-of-the-art waffle baking equipment for indoor and outdoor use, with exports to all corners of the globe and a regular presence as an exhibitor at ISM Cologne, IFE London, Fine Food Australia, Gulfood, Food & Hotel Vietnam...

The company presents an unparalleled standard range of waffle-baking equipment for various sales channels: mobile vans for indoor and outdoor waffle-baking and selling, electrically-powered or gas heated stand-alone irons, semi-industrial waffle production lines, instore baking concepts...

Using state-of-the-art manufacturing technology (CAD and prototyping, CNC milling for mouldmaking...), the company has developed an

FOOD BUSINESS GULF & MIDDLE EAST

HVD AUTHENTIC BELGIAN WAFFLE IRONS array of over 150 types of multi-purpose moulds for baking different types of waffles (Brussels, Liège, fruit-filled waffles...) in scores of shapes: round, rectangular, square, triangular, heart- or shamrock-shaped..., with other custom shapes developed to customer specification.

Besides the best available waffle-baking equipment on the market, the HVD company also provides its customers with original recipes for most popular waffle varieties, as well as professional training sessions to improve staff waffle-baking skills.

The pleasure of a genuine, freshly-baked, beautifully dimpled Belgian waffle brought within easy reach..., the ultimate mission for HVD.

HVD bvba Atomveldstraat 1 b 2 B-9450 DENDERHOUTEM Tel +32 53420057 Web: www.hvd.be Email: info@hvd.be SEPTEMBER 2017

‫ﺣﺘﻰ ﯾﻮﻣﻨﺎ ھﺬا ‪ ،‬ﻻ ﺗﺰال أﻧﻮاع ﻣﻌﯿﻨﮫ ﻣﻦ زﯾﺘﻮن اﻟﻤﺎﺋﺪة‬ ‫اﻻوروﺑﯿﺔ ﯾ ﺼﻨﻊ ﺑﺎﻟﻄﺮﯾﻘﺔ اﻷﻛﺜﺮ ﻃﺒﯿﻌﯿﺔ‪ .‬أ ﻧﮫ ﯾﻨﻀﺞ ﻋﻠﻰ‬ ‫اﻟﺸﺠﺮة وﯾﻮﺿﻊ ﺑﻌﺪ ذﻟﻚ ﻓﻲ ﻣﺤﻠﻮل ﻣﻠﺤﻲ ﻟﻠﺘﺨﻠﺺ ﻣﻦ‬ ‫اﻟﻤﺮارة ﺑﯿﻨﻤﺎ ﯾﻨﻀﺞ ﺑﺸﻜﻞ ﻃﺒﯿﻌﻲ‪ .‬وﺑﻤﺠﺮد ان ﯾﻜﻮن‬ ‫زﯾﺘﻮن ﺧﻠﻜﯿﺬﯾﻜﻲ‬

‫ﺟﺎھﺰ ‪ ،‬ﯾﻤﻜﻦ إﺿﺎﻓﺔ زﯾﺖ اﻟﺰﯾﺘﻮن أو اﻟﺨﻞ إﻟﻰ اﻟﻤﺤﻠﻮل‬

‫اﻟﺰﯾﺘﻮن اﻷﺧﻀﺮ اﻟﺬي ﯾﺤﺼﺪ و ﻟﻢ ﯾﺤﻦ ﻣﯿﻌﺎد ﺣﺼﺎده ﺑﻌﺪ‪،‬‬

‫اﻟﻤﻠﺤﻲ ﺣﺴﺐ ﻧﻮع اﻟﺰﯾﺘﻮن‪.‬‬

‫و ﻣﻦ ﺛﻢ ﯾﺘﻢ ﺷﻘﮫ ﺑﺎﻟﻄﻮل أو "ﺗﻜﺴﯿﺮه" ﻹزاﻟﺔ اﻟﻤﺮارة‪.‬‬

‫ﻟﻠﺘﺮﻛﯿﺰ ﻋﻠﻲ اﺣﺘﯿﺎﺟﺎت اﻟﻤﺴﺘﮭﻠﻜﯿﻦ وﺿﻤﺎن اﻟﺠﻮدة وﻣﻦ‬

‫ﯾﺤﻔﻆ ﻓﻲ ﻣﺤﻠﻮل ﻣﻠﺤﻲ‪ ،‬و ﯾﻜﻮن ﺟﺎھﺰ ﻟﻼﺳﺘﮭﻼك ﺧﻼل‬

‫أﺟﻞ ﺿﻤﺎن ﺑﻘﺎء ﺟﻤﯿﻊ اﻟﻤﻐﺬﯾﺎت اﻟﻘﯿﻤﺔ ﺳﻠﯿﻤﺔ‬

‫‪ 3-2‬أﯾﺎم‪.‬‬

‫زﯾﺘﻮن اﻟﻤﺎﺋﺪة اﻻوروﺑﯿﺔ ﺑﺎﺳﺘﻤﺮار ﻟﻀﻮاﺑﻂ ﺻﺎرﻣﺔ ﻓﻲ‬

‫ﯾﺨﻀﻊ‬

‫ﻣﺮاﺣﻞ ﻣﺨﺘﻠﻔﺔ ﺑﺪءا ﻣﻦ ﻣﺤﺼﻮل اﻟﺰﯾﺘﻮن وﺣﺘﻰ ﻣﺮﺣﻠﺔ‬ ‫اﻹﻧﺘﺎج واﻟﺘﻌﺒﺌﺔ اﻟﻨﮭﺎﺋﯿﺔ‪.‬‬

‫زﯾﺘﻮن ﯾﺘﻤﺘﻊ ﺑﺎﻋﻠﻲ ﻗﯿﻤﮫ ﻏﺬاﺋﯿﺔ واﻏﻨﻲ ﻧﻜﮭﺔ ‪ ،‬ﻛﻤﺎ اﻧﮫ ﺗﺮك‬ ‫ﻟﯿﻨﻀﺞ ﻋﻠﻰ اﻟﺸﺠﺮة‪.‬‬

‫‪ϲϛϳΫϛϠΧ‬‬

‫اﻟﺰﯾﺘﻮن اﻷﺳﻮد اﻟﺼﻐﯿﺮ اﻟﺬاﺑﻞ‪،‬‬ ‫ﯾﺘﻢ إزاﻟﺔ اﻟﻤﺮارة اﺛﻨﺎء ﻧﻀﻮﺟﮫ ‪ ،‬ﻟﺪﯾﮫ ﻧﻜﮭﺔ ﻣﺘﻤﯿﺰة‪.‬‬

‫‪ϲϛϳΫϛϠΧ‬‬

FOOD COLOURS

44

A

t Roha, innovation is at the heart of everything. We have always been focused on innovation to find breakthrough solutions that add value to the industry we serve. Bright Yellow from curcumin is yet another game changer in the natural color segment from the house of Roha.

Curcumin, with its amazing medicinal properties, has always tantalized the edibles coloring industry as the best source of yellow.

But harnessing its yellow for food applications has proved elusive to researchers the world over. Although stable at temperatures used in food processing, curcumin is light sensitive, and reluctantly soluble in water.

FOOD BUSINESS GULF & MIDDLE EAST

THE LATEST INNOVATION IN THE WORLD OF FOOD COLOURS: BRIGHT YELLOW THAT STAYS BRIGHT YELLOW SEPTEMBER 2017

FOOD COLOURS

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Not anymore. Scientists at Roha have found yet another breakthrough to tackle the twin challenges of curcumin. Roha has come up with a solution, literally.

ROHA introduces NATRACOL BRIGHT YELLOW - a water-dispersible curcumin liquid that imparts an intense bright yellow shade in confectionery applications. The ingredients used in NATRACOL BRIGHT YELLOW make it very compatible with food applications and ideal for panned candies and confectioneries. It is bright yellow that stays bright yellow.

Advantages of NATRACOL BRIGHT YELLOW LDisperses readily in water.

LHighly stable to extended exposure to light - more than standard emulsions.

LNo change in shade, intensity and brightness of color with change of pH. LIntense and bright shade when applied on coatings.

LPalm free. Polysorbate-80 free.

LCurcumin is a Natural Anti-Inflammatory Compound.

Launching NATRACOL BRIGHT YELLOW, Roha Managing Director Brijesh Tibrewala lauded the ingenuity of his research team. "In our hot pursuit of solutions for our clients, we have invested well in people and R&D. Our 13 application labs facilitate and inspire our scientists to research, innovate and invent. NATRACOL BRIGHT YELLOW is one more innovative solution from the house of Roha. We hope it will brighten up the palettes of confectioners and tickle the palates of food lovers across the globe", said Tibrewala.

About ROHA Roha is one of the fastest growing brands of food colours in the world.

With a staff strength of more than 1000 committed and well trained personnel throughout the globe, Roha has continuously been able to provide unique solutions to its discerning global clients with its vast network of 13 manufacturing plants, an equal number of application support laboratories and more than 23 offices spread across the SEPTEMBER 2017

ROHA INTRODUCES NATRACOL BRIGHT YELLOW — A WATER-DISPERSIBLE CURCUMIN LIQUID THAT IMPARTS AN INTENSE BRIGHT YELLOW SHADE IN CONFECTIONERY APPLICATIONS world in 6 continents with a network of 110 distributors and stock points.

Currently operating out of its internationally certified, state of the art production facility that is sprawled along 350,000 sq. Ft. of space in Roha district of Maharashtra in India, Roha has 12 specialized manufacturing centres in diverse geographic and commercial centres such as the US, UK, Spain, South Africa, Vietnam, Indonesia, Thailand, China, Egypt, Brazil, Australia and Mexico.

www.roha.com For media queries, please contact, Rajani Singh Global Marketing Manager T: 9819925586 E: rajani.singh@rohagroup.com FOOD BUSINESS GULF & MIDDLE EAST

SORTING

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Hsufuchi Foods’ candy.

A

flatoxin is a major issue for Chinese food manufacturers and processors.

Food exporters face even more challenges, as products exceeding the aflatoxin level imposed by import countries can often be rejected, which can have a negative impact on the brand image.

As the global pioneer in food safety assurance technology, TOMRA has been collaborating with global and Chinese food brands to increase public awareness of the potentially lethal effects of aflatoxin. At the same time, TOMRA strives to reduce food safety risks in the processing lines by continually advancing its sensor-based sorting technology.

Hsufuchi Foods, a sub-brand of Nestlé Group, is a well-known food brand with the biggest snack and candy market share in mainland China, Hong Kong and Taiwan. To reinforce its position, Hsufuchi Foods puts quality as its top priority and enforces strict quality control measures to gain and retain consumers, leading to a large market share.

Even with strong quality control measures

FOOD BUSINESS GULF & MIDDLE EAST

SUCCESS STORY HSUFUCHI FOODS (A NESTLÉ BRAND), CHINA in place, Hsufuchi Foods never stops actively seeking effective measures for quality enhancement. Since its acquisition in 2011, Hsufuchi Foods has adopted Nestlé's global quality standards, which are more stringent than China's domestic food safety regulations.

To achieve this improvement in food safety standards, Hsufuchi Foods installed two of TOMRA's Helius sorters in September 2016.

Since then, the aflatoxin level in its processing lines has been consistently below the 20-ppb allowed by Chinese regulations.

SEPTEMBER 2017

SORTING

TOMRA: Trusted global partner of Nestlé group Nestlé implements strict quality standards across its entire product portfolio, from foods and beverages to services. Recently, Nestlé identified TOMRA as a long-term partner to assure a solid quality control solution, with several of its processing lines across the world installing TOMRA's state-of-the-art sorters, helping to ensure the quality of raw materials and final food products, meet Nestlé's uniform global standards.

In China, Hsufuchi Foods is already leading the industry in terms of food quality control measures, and the brand has enjoyed increasing popularity among local consumers.

In terms of aflatoxin control, Hsufuchi's products meet national food safety requirements of below 20-ppb (1ppb=1Qg/kg).

Nestlé understands the potential lethal threat of this substance, and implements a strict standard across all its hubs. Driven by business ethics, Nestlé asked Hsufuchi Foods to look into improvement measures to further bring down aflatoxin levels in peanut products.

To ensure its final products meet Nestlé's targeted aflatoxin level, Hsufuchi Foods asked its suppliers of raw peanut materials to improve quality, but soon realized that it was not enough.

To overcome this, the company decided that in-house aflatoxin detection and removal was a necessity. Understanding the bottleneck, Nestlé recommended Hsufuchi Foods work with TOMRA for an effective aflatoxin detection solution.

Building customer confidence via a sixmonth test period To tackle the aflatoxin issue, TOMRA recommended its Helius sorter with Detox technology as it is able to recognize aflatoxin, which is invisible to the human eye, in foods such as peanuts and almonds, and dried fruits including figs.

To validate the effectiveness of the Helius, Nestlé's R&D team and TOMRA's application support teams conducted a six-month test in Hsufuchi's processing line in Dongguan. During the testing period, over 500 tons of peanuts of different varieties and origins were sorted, with all the final products passing Nestlé's stringent quality standards. After extensive testing, the company decided to install two Helius sorters.

SEPTEMBER 2017

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TOMRA’S Helius at Hsufuchi Foods Zhang Ahfung, deputy general manager in charge of production, comments: “From August 2015 to February 2016, we had six-month onsite test with TOMRA's Helius sorter. During this period, we tested several different peanut varieties, and TOMRA's application support engineers could adjust the sorting parameters, per quality features of the different varieties.

“We used several quality inspection measures to validate the aflatoxin content in the sorted products, and all the validation results proved that the aflatoxin level conforms with Nestlé's high internal quality standards.

Meanwhile, the sorter ensures that the loss of good product is kept to a minimum, in line with Hsufuchi's sustainability goals. We are very pleased with the sorters' performance and user-friendliness.”

Global resources, local service and third-party inspection “During the on-site testing period, TOMRA offered comprehensive support and technical consultancy. TOMRA's local application support engineer would spend days on-site, and technical experts from Belgium also flew in to work on the challenges we had with sorting some specific raw peanut materials.”

On top of technical support, TOMRA also actively cooperated with Nestlé on quality inspection and invited a third-party inspection agency to define validation protocols, ensuring the validation process and results are representative enough. Zhang Ahfung continues: “TOMRA's technical support has FOOD BUSINESS GULF & MIDDLE EAST

SORTING

48

Peanut being sorted. been very efficient and quick in response, both in the test phase and after machine installation. The team demonstrated its professionalism and dedication during the testing stage, and convinced me that this highly efficient team can ensure a smooth sorting line and maximized uptime.

“Through the customer care hotline, which is available to us around the clock, we can contact TOMRA's service team whenever we run into problems, and sometimes we can have the issues fixed over the phone by following their instructions. For issues that cannot be solved over the phone, TOMRA will send a service engineer to conduct on-site troubleshooting. Their timely arrangement and the competence of the service engineers helps to greatly enhance the efficiency of our sorting line, and it puts my mind at ease, because I do not have to worry about our product quality any more, and I'm assured the sorting line is, and always will be, up and running.”

Nestlé group acknowledges TOMRA'S sorting technology Since installation in Hsufuchi's plant in September 2016, the high performance of the two Helius sorters has been widely acknowledged by its customers.

Quality and safety are one of the ten corporate principles at Nestlé and it has decided to choose TOMRA as the strategic partner in fighting aflatoxin contamination. The FOOD BUSINESS GULF & MIDDLE EAST

company has also recommended that other Nestlé facilities, with products containing peanut as raw material, install a Helius sorter where necessary. In the future, Nestlé will also suggest its suppliers install the sorter.

Zhang Ahfung concludes: “Through many tests, we are now assured that TOMRA's Helius sorter can effectively control the level of aflatoxin in peanuts. Therefore, fulfilling Nestlé Group's quality policy of offering products and services that match consumer expectations and preferences, we will consider implementing a Detox-technology based sorter in all facilities where aflatoxin problems arise. We hope this will then reduce the harm of aflatoxin among all Nestlé products.”

About Aflatoxin Aflatoxin is 68 times more lethal than arsenic, and is classified as a group 1 carcinogenic agent by the World Health Organization (Source: World Cancer Report 2014). It can cause serious damage to human and animal livers. Aflatoxin can be found in all kinds of nuts, especially peanuts, and widely exists in soybeans, rice, corn, seasoning and cooking oil.

Aflatoxin can easily grow in damp environments, and is invisible to the naked eye, and is difficult to detect via traditional methods and technology.

SEPTEMBER 2017

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