Choose Bicolored Apples from Europe It is already the second year of the informational and promotional campaign, leaded by consortium Legend Group and Infinity Media, financed by the European Union, Agricultural Market Agency, and Fruit and Vegetable Promotion Fund supporting Bicolored Apples from Europe on the UAE market. In the next years of the campaign we are planning to be closer to our customers. Reaching out to our target group will guarantee a high product recognition and consolidation of the product image -said Maciej Bialko, Executive Director of the Infinity Media Middle East. The second year of campaign, carrying the theme Choose, aims to promote different varieties of bicolored apples like Gala, Red Jonaprince, Golden Delicious, Idared, Champion, Ligol, Jonagored, Najdared or Gloster among the customers. All of the different variations have specific taste, skin color or flesh. Bicolored European apples come from orchards which while having years of tradition and experience, are use the most advanced technologies. The apples are stored using ULO (Ultra Low Oxygen) technology and transported in conditions that guarantee a fresh product of high quality at the end point. The inimitable sweet and sour taste of bicolored European apples, still relatively new on the Middle East, is achieved through unique climate and soil conditions in which apples are growing and thanks to excellent quality management at all production stages. The application of the most modern horticultural solutions allows for improved fruit coloration, which helps to attract consumers, where new computer sorting methods enable producers to choose apples with the best color, size, shape, as well as flavor. European apples grow in the orchards away from the pollutions of big cities. Thanks to innovative solutions supporting apple production, the fruits that reach the consumer are free from pesticides residue.
To retard bicolored apples spoilage, European producers apply a whole range of waxing techniques. Natural products, such as shellac or carnauba, are the most common and they are applied through spraying or dipping. According to the portalspozywczy.pl (http://www.portalspozywczy.pl/owocewarzywa/wiadomosci/eksport-jablek-bardziejzroznicowany,121685.html) in the 2014-2015 season European bicolored apples were exported to 80 countries reaching Africa, Asia and Middle East, in 78% of these destinations there was an increase in the volume of exports. You can find more information about the campaign, on its dedicated website: www.apples-europe.com We invite you to meet with the Fruit Union representatives during Gulfood.