Not just another creative...
I live and breathe design and thrive on all creative challenges.
I am an energetic, passionate, strategic and extremely ambitious designer, with over 23 years experience across a number of creative and management roles, working with some of the world’s largest brands. My experience, expertise and proven track record has allowed me to create, manage and direct world class creative solutions and design teams, within a variety of unique and exciting industries.
After having the pleasure of leading multiple creative teams, I understand the complexities of developing, maintaining and innovating strong brand recognition, while mentoring and inspiring designers to produce world class creative.
I look forward to the opportunity to discussing my experiences in more more detail with you.
MY NEXT EXCITING OPPORTUNITY... CREATIVE... (2023-) PORTER DAVIS HOMES HEAD OF CREATIVE (2018-2023)
For over 5 years my role at Porter Davis was to develop, drive and innovate their creative vision throughout the business. While evolving the businesses brand hierarchy and strategic creative direction, my primary requirement was to ensure a strong and unique brand presence flows consistently through all creative mediums and touch points - from marketing campaigns and promotions, through to POS at displays, digital and social channels, while enhancing their entire customer journey. As the Porter Davis brand custodian, my key management activity was to lead their internal creative and marketing teams, while managing and directing numerous external agencies to ensure a consistent brand tone of voice.
• Stand as the brand guardian for the business, responsible for the quality of creative output across all media and customer channels.
• Develop new marketing initiatives and campaigns to help drive strong sales for the business and drive display foot traffic
• Direct, inspire, mentor and manage the internal creative and marketing teams as a National award winning industry leader
• Manage all third party marketing suppliers and agencies to ensure a strong consistency across all mediums and outputs.
• Work closely with all executive teams to ensure business strategies are met and delivered both on time and on budget.
• Drive and develop industry leading digital solutions that help both customer experience and staff systems and processes.
• Manage an industry leading customer experience, both in displays and online.
• Present concepts to the wider business on new brand initiatives, product and campaign offerings on a regular basis.
2XU HEAD OF DESIGN (2016-2018)
My role was essentially the brand guardian at 2XU, required to champion the creative vision to both our immediate head office design team as well as all global creative output (branching across 70 countries). Our head office creative team consists of up to 12 designers, finished artists, photographers and retouchers that work across all creative mediums throughout retail, digital, marketing, product, POS, video, photography, packaging and social media. The role was ultimately accountable for the business’ creative results and ensure 2XU was recognised as the global leader is sports apparel.
• Being the global brand guardian, responsible for the quality of output for all creative work throughout all creative avenues.
• Champion innovation within the team and larger office environment
MATT COLLINGS
CREATIVE DIRECTOR & STRATEGIST
mattcollings@hotmail.com
0435 275 847
SPORT ENTERTAINMENT PRODUCTS (SEP) CREATIVE DIRECTOR (2012-2015)
With Shush Design and SEP joining forces in 2012, SEP became a renown world leader in licensed sports and entertainment memorabilia, merchandise, creative services, promotional and paper based products. SEP now hold exclusive rights with the AFL, NRL, Cricket Australia, FFA, ICC, Australian and International Olympic Committees, Cadel Evans, ARU, All Blacks, and many more international licenses.
• Provide essential creative direction to the design team on all projects
• Project and account management for all SEP’s clients and licenses
• Control and manage all studio work flow and time lines
• New business development, tenders & presentations
• Source and supply all print and production suppliers and quotes
• Quality control and pre-press finished art
• Studio and Creative Team management
SHUSH DESIGN FOUNDER & CREATIVE DIRECTOR (2007-2012)
After spending five years learning the tricks of the trade within the sports licensing, product and marketing industry, I left to build my own specialised creative studio from the ground up. The next five years saw Shush Design earning a reputation for delivering elite creative solutions within all facets of design. By 2012 I had developed a successful team of four full-time graphic designers in a warehouse studio in Richmond.
• Essentially all roles in all capacities!
• Full Creative Direction for the business and creative team
• New business development
• Project and Account Management of all clients and work flow
• Accounts, invoicing and finance
• Studio management / time tracking / servers / backups / IT
ELITE SPORTS PROPERTIES (ESP)
SENIOR GRAPHIC DESIGNER (2002 - 2006)
• Create various print based designs for event programs, sports magazines, officially licensed memorabilia, trading cards, branding, advertising and promotional products.
• Account management for selected clients
• Develop creative concepts through to finished art
EDUCATION
• Analyze trends, new practices and processes to ensure we’re at the forefront of design and studio management
• Mentoring, developing and coaching the complete creative team
• Creating an inspiring and positive culture
• See opportunities beyond the brief in order to continually innovate
• Striving for continuous improvement and excellence for the team.
• Present new ideas to management and all internal stakeholders.
BACHELOR OF GRAPHIC DESIGN (HONORS)
Swinburne University 1998 - 2001
DIPLOMA OF GRAPHIC DESIGN
Swinburne TAFE 1997
FINISHED VCE 1996
Doncaster Secondary College
Start building your memories at porterdavis.com.au CDB-U49119 You build the memories. We build the home. CDB-U49119 13 VICTORIAN HOME BUILDER OF THE YEAR Start building your memories at porterdavis.com.au You build the memories. We build the home. We build the home. You build the memories. Click to view Emotive Campaign TVC 1 Emotive Campaign TVC 2 Emotive Campaign TVC 3 ‘Building Memories’ Emotive Campaign Due to the success of its first year as a hero brand campaign, (across social media and TVC), Porter Davis ran a sequal campaign that ensured we focussed on “why” we build ª home, not the “what”. The focus was on families, not the homes themselves. This beautifully emotive campaign hits the core reasons why families build a home... to create and share life long memories with the people we love.
We can get you there. Social Static Post – Comms Video Post – 15sec Video Story Week 2 Comms Placeholder Only Social Static Post – Comms Video Post – 15sec Video Story – 15sec Week 2 We can get you there. Porter Davis Homes Social Static Post – Comms Video Post – 15sec Video Story Week 1 Social Static Post – Comms Video Post – 15sec Video Story – 15sec Week 1 Porter Davis Homes Week 3 Social Static Post – Comms Video Post – 15sec Video Story Week 3 Social Static Post – Comms Video Post – 15sec Video Story – 15sec We can get you there. Porter Davis Homes See Get in touch today, and let us *Poof* and the issue is gone. We can get you there! Click to view PDX First Home Buyer Campaign TVC montage PDX First Home Buyer Campaign A comical, light-hearted tone of voice was absolute paramount to the success of this PDX campaign, directed purely at young First Home Buyers. It’s single focus was to reinforce that Porter Davis Homes was absolutely achievable as a first home buyer, even though they were considered an expensive knockdown rebuild brand.
More you built in. CDB-U 49123 Your vision. Your style. Your dream home brought to life. you built in. CDB-U 49123 Your vision. Your style. Your dream home brought to life. CDB-U 49123 Don’t Move. Time for your first home? *T&Cs Apply. CDB-U 49123 Billboards Landscape Buyer Type focused messaging CDB-U 49123 Don’t Move. MORE THOUGHT BUILT IN Knockdown & Rebuild with Porter Davis. Time for your first home? MORE THOUGHT BUILT IN *T&Cs Apply. CDB-U 49123 We have house & land packages from $520k* Customised tagline messaging Firstname Lastname 0412 345 678 firstname.lastname@porterdavis.com.au Level 10, 720 Bourke Street Docklands 3008 MORE THOUGHT BUILT IN have attached brochures, floor plans, standard inclusions and you click on any of the links above which will provide a digital copy of the plan for your smart phone and/or tablet. would love to chat more about your building goals and how can help you further in your home building journey. If there is anything can do to help, please respond to this email with a time/ day that suits you to chat, and I’ll give you a call. $390k Craigieburn, Highlands $390k Craigieburn, Highlands View Astor 54 View Astor 54 Looking foward to hearing from you soon! wanted to check in on how you are travelling towards building your new home. We have released a number of new House & Land packages that can help simplify your journey, as well as some other great options available if you have already secured your land. Firstname Lastname 0412 345 678 firstname.lastname@porterdavis.com.au Level 10, 720 Bourke Street Docklands 3008 MORE THOUGHT BUILT IN Regarding the floorplan we discussed at the display/on the phone, have attached brochures, floor plans, standard inclusions and you click on any of the links above which will provide a digital copy of the plan for your smart phone and/or tablet. would love to chat more about your building goals and how can help you further in your home building journey. If there is anything can do to help, please respond to this email with a time/ day that suits you to chat, and I’ll give you a call. Our Suggested Solutions $390k Craigieburn, Highlands $390k Craigieburn, Highlands View Astor 54 View Astor 54 Firstname Lastname NEW HOME SPECIALIST Hi Sarah & James. Looking foward to hearing from you soon! Just a follow up! It’s been a month since we last spoke! ‘Always on’ branding & messaging
their
targets
Porter Davis always ensured
various
audiences were receiving constant new messaging across all platforms. Their social media platforms were their single biggest focus, with the ability to reach a far wider audience with a far greater understanding of each campaigns ROI.
Lifestyle The ultimate family living range INCLUSIONS MORE THOUGHT BUILT IN The ultimate family living range Lifestyle Prestige The award winning home range Prestige FLOORPLANS MORE THOUGHT BUILT IN Grange The ultimate designer range INCLUSIONS FLOORPLANS The ultimate luxury range Grange Promotional Sales Collateral Traditional, yet incredibly functional, Porter Davis Homes was proud of their printed sales material provided across all displays throughout Victoria and Queensland. From detailed inclusions and floorplan books, to unique weekly promotional material, the key was to ensure brand consistency across the entire suite of product ranges and offerings.
PD Connect App
A ground-breaking mobile application that was to revolutionise how Porter Davis Homes would streamline their internal IT systems and processes, and provide instant two-way communication with their customers. This application was in the process of being designed and developed, but was unfortunately never given a chance to be completed and rolled out.
Click to view ‘low budget’ concept sizzle reel
Salesforce Onbase Zendesk SAP GHR Dynamo DB Cognito Lambda S3 AWS Gateway Customer Profile Job Details Customer Details Employees assigned Upload documents & Images Job Details Customer Details Employees assigned Upload documents & Images Push notifications Crash analytics Live messaging Phone calls & conversation tracking Warranty & Service claims Invoices Purchase orders High level software architecture explained
ENGLEHARTHOMES.COM.AU 03 98 10 28 00 CDB-U 52204 3624762764 It starts with a thought. Transform your ideas into something timeless. ‘It starts with a thought’ campaign. In the beginning, your home exists entirely as an idea. This campaign was derived from the notion that “ anything is possible”... you simply need to dream it. Englehart are widely renown as Melbourne’s luxury custom home builder, and has been Australia’s most awarded builder for over 40 years. Click to view Englehart ‘It starts with a thought’ Campaign
NOT JUST ANOTHER CREATIVE COLLINGS NOT JUST ANOTHER CREATIVE MATT COLLINGS NOT JUST ANOTHER CREATIVE MATT COLLINGS LOCK IN MUSCLE EXPLOSIVE UNPARALLELED NOT JUST ANOTHER CREATIVE MATT COLLINGS Verve compression campaign The Verve compresison range was one of 2XU’s first tights with a dual focus directed towards both function and fashion.
LOCK IN THE MUSCLE WRAPPING EXPLOSIVE POWER MUSCLE LOCKING COMPRESSION TECHNOLOGY MORE FABRIC POWER = LESS MUSCLE DAMAGE Compression taken to the next level with the new LOCK technology for activities with explosive power. The ultimate zonal support to lock muscles in place and protect against damage. THE MOST ADVANCED SPORTS COMPRESSION ON THE PLANET Information on this product are not intended to diagnose, treat, cure or prevent any medical conditions and do not replace medical advice. For those with medical conditions and injuries, please consult medical professional. UNPARALLELED MUSCLE CONTAINMENT 2XU ‘LOCK IN THE POWER’ CAMAPIGN / Global creative assets for LOCK compression campaign LOCK compression campaign Targeted compression designed to tighten specific key muscle groups.
NOT JUST ANOTHER CREATIVE MATT COLLINGS NOT JUST ANOTHER CREATIVE MATT COLLINGS NOT JUST ANOTHER CREATIVE MATT COLLINGS NOT JUST ANOTHER CREATIVE MATT COLLINGS NOT JUST ANOTHER CREATIVE MATT COLLINGS Click to view ICE X Campaign Click to view VECTR Campaign VECTR Socks & ICE X campaigns Each season 2XU would release new product launches across mulitple countries and sports.
MCS & Recovery compression campaigns Without doubt, the most technologically advanced compression ranges in the world, built to enhance both performance and recovery. Click to view MCS Campaign
MATT COLLINGS 2XU WINTER 18 GLOBAL PRODUCT CATALOGUE / 300 page lookbook and product tech sheets Click to view TRAIN Campaign Click to view RUN Campaign
VARIOUS LICENSED LIMITED EDITION MEMORABILIA AND SPORTSPRINTS
Licensed Memorabilia and Collectibles
As Co-Founder of Sport Entertainment Products (SEP), we set out to become a world leader in licensed sports and entertainment memorabilia, merchandise, creative services, promotional and paper based products. SEP now hold exclusive rights with the AFL, NRL, Cricket Australia, FFA, ICC, Australian and International Olympic Committees, Cadel Evans, ARU, All Blacks, and many more international licenses.
VARIOUS LICENSED TRADING CARDS, CALENDARS AND SPORTSPRINTS VARIOUS LICENSED TRADING CARDS, CALENDARS AND SPORTSPRINTS VARIOUS LICENSED TRADING CARDS, CALENDARS AND SPORTSPRINTS VARIOUS LICENSED TRADING CARDS, CALENDARS AND SPORTSPRINTS VARIOUS LICENSED TRADING CARDS, CALENDARS AND SPORTSPRINTS Licensed trading cards & paper based products AFL, NRL, A League, BBL, Diamonds, V8 Supercars and many more.
1963-2012 CORPORATE IDENTITY / Various logo designs for an eclectic range of industries. © Grin Creative 2015 BENCH AFRICA LOGO CONCEPT 1 Bench Benchafrica safari specialist since 1969 africa safari specialist since 1969 Benchafrica safari specialist since 1969 Bench Benchafrica safari specialist since 1969 africa safari specialist since 1969 Benchafrica safari specialist since 1969 Bench Benchafrica safari specialist since 1969 africa safari specialist since 1969 Benchafrica safari specialist since 1969 FIRST HOME BUYING REDEFINED
I would love to discuss this incredible career opportunity further with you. Please feel free to contact me as I know I am the perfect strategic Creative Director you’v been searching for, to help develop all your marketing needs and push your creative content and development to new hieghts. MATT COLLINGS CREATIVE DIRECTOR & STRATEGIST mattcollings@hotmail.com 0435 275 847 Not just another Creative...
