An E-commerce Website Proposal

20SATELLITES

AN E-COMMERCE WEBSITE PROPOSAL

20SATELLITES AN E-COMMERCE WEBSITE PROPOSAL

Presented by webdays design studio December 18, 2018

Table Of Contents

Project Overview

01

Market Research

05

E-commerce Trends E-commerce Trends in Fashion Industry Target Audience

Competitors

31

Competitors Analysis Competitive Matrix

Scope Of Project

51

Measures Of Success

59

E-commerce & Web Hosting

67

Overview E-Commerce Platform Overview E-Commerce Platform Comparison Web Hosting Comparison Shopify Vs Magento CE Vs BigCommerce Payment Gateway Overview Payment Processing Comparison Final Cost Comparison

Design & Development Process

87

Terms & Conditions About Webdays Design Studio

105 115

The beginning of greatness.

01

Project Overview

“With the new day comes new strength and new thoughts.”

- Eleanor Roosevelt

20Satellites Overview

Webdays design studio has designed this booklet for 20Satelltes e-commerce website as proposal. In this section, We are happy to enlight some information about this project and 20Satellites as a brief.

Ecommerce Website Proposal for 20Satellites | 03

Introduction Webdays Design studio is glad and would like to acknowledge 20Satellites for the opportunity to submit a proposal for the design of the 20Satellites’s e-commerce site. We believe we will meet the requirements of the website by working together with 20Satellites and we are more than happy to channeling our specialties and support to achieve the target of the site within the desired period.

About 20Satellites 20Satellites is a start-up dedicated to designing, selling and celebrating the fusion of graphics and fashion. As a community, artists are provided to express themselves at 20Satellites and also people who admire their work. On the other hand, 20Satellites serves as an online community that unites artists; bringing together a circle of people with similar interests.

Project Summary Currently, 20 Satellite is looking for a web design firm to meet their needs of development of 20Satellites’s online e-commerce web store.

Importantly, 20Satellites e-commerce website project is necessitating for a widget for simple customization of products as it approaches an artistic, creative yet a functional strength of the website to cater the audience and customers by providing the capability to create and customize designs and also providing a chance to be a proud member of an artistic community. The website will run adequately on all current platforms without glitches and meeting all design, technical, and functional requirements. Also, security of every small corner of the website is needed as it has payment processing feature as it is an e-commerce website. Webdays Design Studio will develop the solution to fulfill 20Satellites’s requirements.

Project Objective 20Satellites endeavors to be recognized as the number one supplier of personalized apparel and as a provider of superb customer service. To achieve the objective, 20Satellites plans to stand out among their competitors by proposing a unique assortment of artists and items. Online experience for this project has to be the top-notch priority. As an e-commerce site, 20Satellites’s primary goal is to accumulate revenue by increasing sales. To be successful, they must build a strong web presence, attract large numbers of users, effectively promote their products, and provide excellent and economic customer support. Achieving these goals will help 20 Satellite to develop an extensive customer base and spread brand recognition.

The purpose of this proposal is to earn a contract for service with 20Satellites and to affirm our eligibilities in regards to this services.

04 | Ecommerce Website Proposal for 20Satellites

Dive into the market to fish out the pearl

02 Market Research

“The road to success and the road to failure are almost exactly the same.�

- Colin Davis

E-commerce Trends

This section covers an overview of the e-commerce industry and how new trends and technology are shaping it.

To start with, we will discuss e-commerce as general and current directions those are leading the industry.

For another thing, we will address e-commerce fashion industry trends altogether which are connecting directly to 20Satellites. In the end, we will take a look at some infographics representing our research which will include infographics, relating to the customer base, online shoppers and e-commerce revenue.

Ecommerce Website Proposal for 20Satellites | 07

Mobile Commerce The front-line of buying product has shifted from store-end to Mobile-end. We see the breakpoint of this shift in 2016, more and more people enjoy this convenience and secure way of purchasing products, and more and more business owner added the mobile option to their product line.

With new phone comes out every year, the advantages of paying on mobile will be more and more, from last 5 years we have embraced the fingerprint and facial recognition technology on mobile to make the payment more secure.

Voice is Loud SEO Conversational AI in 2018 is not just an experiment, Google have already work their magic into their Google assistant, more and more e-commerce leader realized the potential of this technology in the sales area, so we are seeing the booming of AI chatbot to assist customer to complete the purchase.

For SEO, this technology is boosting the site traffic by a large margin, because of the 24/7 online automatic chatbot will answer many of customer’s question immediately For E-commerce the biggest application will be in-depth product information distribution using voice search and have the AI assist.

Machine Learning X Commerce Machine learning based on big data in E-commerce will change the landscape of marketing forever, the amount of data will determine your output’s accuracy in defining target group, in content push, in every aspect of online or onsite sales scenario.

As brand and retailers using Machine learning more and more, feeding it more and more data, this technology will finally evolve to the ideal one on one marketing tool. That means every customer will be treated like a close friend, the seller will know exactly what that one customer’s taste and pet-peeves, this will create the ideal shopping experience for every cumtomer.Behavior-based analysis leads to personalization and data driven optimization, which brands and retailers vwill start using to much greater effect in 2018, signaling the beginning of the end of demographic-based marketing tactics.

E-commerce Trends in Fashion Industry

Fashion has always been a breeding ground for innovation, from the invention of thread and needles to the rise of e-commerce. Just like technology, fashion is progressive, dynamic and cyclical.

Today, technology is transforming the fashion and fashion industry at a rapid pace than ever. From robots and devices that sew and cut fabric to AI algorithms that prognosticate trends for style to mirrors with Virtual Reality in trial rooms and dressing rooms, fashion is being automated, personalized and speeded up on every aspect by technology.

Ecommerce Website Proposal for 20Satellites | 09

Social Listening: By tracking conversation around specific phrases, words or brands and then leveraging them to discover opportunities or create content for those audiences. Mainly, the point of social media monitoring is making sure that the company knows about the surrounding conversations about itself. Generally, it can be dug up from the databases of customer service, brand reputation, lead generation, influencer marketing, and customer insights.

AI & Chatbots: Most likely everyone is aware of what Artificial Intelligence is. It is broadly assumed that AI is on the setup to go into a turbo drive in upcoming years with tech giants such as Google, Microsoft, Amazon, Apple, IBM. Talking about wide adaptivity, Chatbots, virtual assistants, wearable technology are beginning to take over the world of e-commerce. As technological advances have changed consumers’ expectations, e-commerce is more focusing on building experiences on individual instead of mass marketing.

With improved, visual, vocal, written and predictive capabilities chatbots are proving themselves as a valuable asset for customer support. Also, Alexa, Google Now, Siri is getting more and more powerful and intelligent by learning their users.

One-Click Checkout:

One-click checkout has the potential to decrease shopping cart abandonment, make repeat transactions easier, and increase overall sales. Magento Commerce and Shopify, two of the biggest e-commerce platforms, have already implemented similar technology as part of their services for independent businesses. Third-party payment providers, like Stripe, are also offering one-click checkout services.

Voice Assistants:

The future of e-commerce is rapidly approaching, and the voice assistants is a huge part of it, many company want to place their own sales man into every customer’s living room so when it comes to purchasing or searching product, it will served as a store clerk to help you finish the transaction.

Some of the voice assistant have already entered the e-commerce world, for example: the Alexa from amazon.com, the google home from Google, these are the examples but there will be more in the near future.

Mobile Commerce is Expanding:

Fashion as a shifting industry are in tuned to all trends, the mobile commerce is just a logical next step.

As shown in our research, the sales-platform shift from desktop to mobile has already happened. We believe that this trend will continue in the following years in fashion industry.

The mobile platform also becomes one of the more secured e-commerce platform, due to the technology advancement, the facial recognition and fingerprint technology or even voice command are all very accessible on mobile platform.

10 | Ecommerce Website Proposal for 20Satellites

Making the Most of Big Data:

Since the evolve of online shopping, apparel retailing has undergone rapid change and formed an almost border-less world for Customers. Initially, online shopping seemed to threaten the traditional, brick & mortar apparel retailers. However, the digital data and unfiltered information created by consumers can be greatly utilized and unlock many in-sights that help retailers to find better solutions and execute their strategy while building and maintaining consumer loyalty.

Below are the four ways BigData will shape the fashion industry.

1.) Data will help discover trends.

2.) Data will help major retailers identify up and coming artists.

3.) Data will change the way companies merchandise.

4.) Data will upgrade the performance of clothing.

Reverse Image Search: An Image (search) Will be Worth A thousand Words.

Instead of input in words, more and more consumers will use image-based search for the first time in 2018. Based on this trend, image and voice activated search may make up 50 percent of all searches by 2020.

As image analysis automation becomes standard in mobile devices, consumers will be able to take a picture of an ob-ject then search for that exact product or a similar one in just a matter of seconds thus shortening the time search time and provide faster buying experience or even more accurate then search use just words.

Merchants who utilized this technology into their digital strategy will be richly rewarded in the following years. First, their product information management investment will reach new levels of ROI. Second, they will be able to enter new markets based on the quality and multiplicity of the images they provide for their products as language is no longer a barrier to discovery, nor is product name or incorrect or unknown attributes.

Aug mented Reality: The Trend of Future: During these days many clothing brands are collaborating with tech innovators. Like, GAP Inc. recently collaborated with Google and Avametric for an AR based dressing room for their mobile app users. It is clear that the advantages of Augmented Reality are reaching to the fashion industry very soon.

Ecommerce Website Proposal for 20Satellites | 11

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12 | Ecommerce Website Proposal for 20Satellites Facebook

The Social Media Landscape

The Current User Base of The Six Social Media Platforms 2070

Instagram

800

Twitter

330

LinkedIn

500

Pinterest

200

Snapchat

178

90% are a member of at least one of its four main services, and Facebook itself can boast of having the most members. YouTube takes top position for visitation/usage, while Instagram is now ahead of Twitter among 16-44s.

Facebook Messenger and WhatsApp are the top messaging services. Both are being used by over 50% of internet users.

People Accounts on Facebook, Facebook Messenger, 2012 Who Have79% WhatsApp or Instagram Account For A Percentage of Total Internet Users 2013

82%

2014

82%

The Distribution of People of All Ages Who Have Accounts on Facebook, Facebook Messenger, WhatsApp or Instagram

2015

84%

16 to 24

95%

2016

88%

25 to 34

94%

2017

90%

35 to 44

90%

45 to 54

85%

55 to 64

78%

Social Media Engagement 98% of digital consumers are social media users. The number accessing social platforms via mobile has seen a sharp increase and these devices now hold a 13 percentagepoint lead over computers.

Ecommerce Website Proposal for 20Satellites | 13

Time Spent on Social Networks in US: Mobile vs Desktop On average, 2 hours and 15 minutes per day is spent on social networks and messaging, a figure that continues to grow in all the markets we track.

40%

68%

32%

Facebook

26%

LinkedIn

86%

14%

Twitter

74%

92%

Pinterest

60%

40%

60%

YouTube

8t%

46%

Tumblr

98%

2%

98%

2%

Instagram

54%

100%

SnapChat

0%

14 | Ecommerce Website Proposal for 20Satellites

Average Number of Social Media Accounts Held by Users

2013

4.3

2014

4.8

2015

6.3

2016

7.6

2017

7.6

MULTI-DEVICE USERS

7.8

Digital consumers have an average of c.8 social media accounts, using each one for different networking behaviors.

MOBILE-ONLY USERS

5.7

Purchased a Product Online in A Certain Month

74% 50% 25%

Use Social Networks for Product Research Say that Seeing a Brand/Product is “liked” or Endorsed on Social Media is a Purchase Driver

16 to 24

13% 78% 44% 23%

25 to 34

13% 76% 38% 19%

Say a “Buy” Button on Social Media is a purchase Driver

35 to 44

12%

The Potential of Social Media in Business Social media plays an important role in purchase journeys. More than half of digital consumers follow brands, social networking is the most popular product research channel among 16 to 24-year-olds..

1 in 3 consumers would metion a brand mention a brand when they share their personal achievements on social media.

At least 80% of its users already follow a brand online.

Ecommerce Website Proposal for 20Satellites | 15 The Use of Social Media Platforms by Marketers Facebook Twitter

96%

Which of the following channels does your business use 89% currently?

What types of content does your business plan to create more of in 2018?

LinkedIn

70%

Video

85%

Instagram

70%

Images

68%

YouTube

57%

Written

57%

Google+

33%

GIFs

27%

Pinterest

33%

Audio

20%

Snapchat

11%

96% of marketers are using Facebook actively for their business. For them, Facebook is a leader in marketing platforms.

In 2018, for business, video is prioritized across all content types. 85% of businesses would prefer to create more video content to attract users.

Have you invested in paid ads/sponsored posts on any of the 94% following platforms?

Do you plan to increase your social media advertising budget in 2018?

Facebook

Instagram

44%

LinkedIn

26%

Twitter

26%

Yes

67%

YouTube

10%

No

33%

Snapchat

3%

In paid advertising, where 94 percent of marketers have used Facebook ads, it dominates the space.

Looking ahead, 67% of businesses are planning to increase their social media AD budget in 2018.

16 | Ecommerce Website Proposal for 20Satellites Which social media platforms drive the most sales? data of 37 million social media visits resulted in 529,000 orders

MARKET SHARE BY VISITORS COUNT

Social Ecommerce

Facebook attracted nearly two-thirds of social media visits to the Shopify store.

● Facebook dominates social traffic and sales. Nearly

two-thirds of all social media access to Shopify stores comes from Facebook. In addition, Facebook accounts for an average of 85 percent of all orders on social media. ● Reddit orders increased 152% in 2013. ● Polyvore leads Facebook, Pinterest and Twitter, generating the highest average order value. ● Facebook had the highest conversion rate of all social media e-commerce traffic, at 1.85 percent.

63% ● 23.3M visits

Pinterest

Polyvore

4.5%

66.75

$66.75

Instagram$65.00

65 58.95 $58.95

Facebook

55 $55.00

Reddit

52.96

Vimeo

50.75 46.29

Polyvore

LinkedIn

44.24

Instagram

Google+

40

YouTube

37.63

Reddit

8%

Polyvore topped the list with an average price of $66.75, over 436 orders.

Twitter

Twitter

10.5%

AVERAGE ORDER VALUE

Pinterest Facebook

13%

$52.96

$50.75 $46.29

$44.24 $40.00

$37.63

Vimeo LinkedIn Google+ YouTube

CONVERSION RATE

The rate at which visitors continue to buy items after visiting websites. Video content has a sustained conversion rate of 1.16%.

1.85%

1.16%

1.16%

1.08%

0.96%

0.77% 0.58% 0.54%0.47%

Ecommerce Website Proposal for 20Satellites | 17 Social Media Integration with Ecommerce

Facebook

Twitter

LinkedIn

Instagram

YouTube

Google+

Pinterest

Snapchat

Polyvore

Vimeo

Reddit

Others

A target audience is a specific group of people sharing similar needs or characteristics who are most likely to be interested in purchasing your product.

Target Audience

Understanding a target audience is one of the most crucial elements for a new business operator to consider.

Once you identify why your audience is coming to your website, you can make better choices to solve their problems. It also allows you to be effective.

Features can be designed to directly address their needs, from an effective social-media based marketing strategy to a clear organizational structure of your products.

In this section, we will explain the target audience demographics of 20Satellites, identify personas with goals and needs and visually show the key task flows for each persona. We will focus on two end user personas â&#x20AC;&#x201C; the Artist and Shopper â&#x20AC;&#x201C; as well as three internal employee personas â&#x20AC;&#x201C; the Curator, Accountant and Product Manager.

Ecommerce Website Proposal for 20Satellites | 19

Demog raphics Gender:

• Tech savvy

Internet Usage: • Social media service lovers

Female

Male

Age:

18 – 45 Years of age

Location:

• Daily online activities

Technical Comfort Level: • Fluent across most of the devices (Desktop, Phones, Tablets) • Adaptive with new tools like AR/VR devices to make daily process easy.

Expectations: • Fast turnaround times • High-quality products

The United States

• Trendy designs

Lang uage

Motivator:

English

• Professional platform where user can sell their work.

Characteristics:

• Buy original clothings designed by users’ favorite artists.

• Creative

• Create and upload artwork eagerly, buy personalized items, customize item and purchase them.

• Fashion-conscious • Have an original style • Artistic

• Believe their style reflects their identity.

20Satellites’ Role: • A social platform to express users’ love for clothes.

• Community and a movement in the fashion world that will be created by the tribe of artists.

Access Type: • Desktop computers with high speed connections • Mobile devices

Size of the Average Purchase:

$35 – $45

20 | Ecommerce Website Proposal for 20Satellites

Shopper I love fashion and want to buy original clothing designs by my favorite artists.

ABOUT Michelle is a college student in LA who is very interested in fashion. She follows Jessica, an illusrator who posts her designs on Instagram, and is interested in original clothing designs that will distinguish her style from others.

NEEDS Wants to buy unique custom clothing that Jessica and her favorite artists have designed Looking to discover new artists similar to Jessica

Michelle AGE OCCUPATION STATUS LOCATION

Wants to connect with other like-minded fashion lovers and be inspired by them

22 College student Single Los Angeles, CA

SNS ACTIVITY

KEYWORDS

FACEBOOK

FASHION LOVER

INSTAGRAM

TECH-SAVVY

TWITTER

TRENDY

Ecommerce Website Proposal for 20Satellites | 21

Michelle

Michelle goes to 20 Satellites’ personalized homepage, which features Jessica’s new artwork

Interested, she taps into the Creator’s page, where she sees all of Jessica’s latest work

She finds an interesting new design from Jessica, and reads commments from other fans

She quickly receives her product in the mail, and returns to 20 Satellites to leave a great review about the product

While waiting for her product, Michelle can check out the order status page for updates

Satisfied, she adds the product to her cart and checks out, and simply creates an account during that flow

22 | Ecommerce Website Proposal for 20Satellites

Artist I want to have a professional platform where I can sell my artwork.

ABOUT Jessica is a freelance illustrator based in New York. She frequently uploads her artwork on Instagram and she has around 50K followers. As a fashion lover, she also enjoys making custom tshirt designs and giving them to friends as gifts.

NEEDS A platform that fully handles the complexities of manufacturing and selling her illustrations on custom merchandise Communicate with other fashion and art lovers

Jessica AGE OCCUPATION STATUS LOCATION

A place for her fans to stay connected & up to date on her latest work 29 Illustrator Single New York, NY

SNS ACTIVITY

KEYWORDS

FACEBOOK

PASSIONATE

INSTAGRAM

TREND-SETTER

TWITTER

CREATIVE

Ecommerce Website Proposal for 20Satellites | 23

Jessica

Jessica has created a beautiful new illustration and is hoping to sell it on 20 Satellites

She goes to 20 Satellitesâ&#x20AC;&#x2122; site and creates her own online store

She then uploads her design onto a specific product she wants to sell

She checks her analytics portal to see her sales and her profits from her products

Kevin from 20 Satellites lets her know her design is approved, and her product is now on sale

Jessica makes some final tweaks using the 20 Satellites UI to adjust the look & feel of the product and posts the product for review

24 | Ecommerce Website Proposal for 20Satellites

Curator I am a curator for 20 Satellites. I manage what designs to sell and how we showcase our products.

ABOUT Kevin is a 20 Satellites content manager whose responsibililty is to manage artists and curate their approved designs on the platform. His daily job involves reviewing new designs, talking with artists, and configuring the website to prioritize specific items based on trends.

NEEDS An easy way to review all new submitted designs and communicate with artists A simple tool to reorder and feature key products on the site based on trends

Kevin AGE OCCUPATION STATUS LOCATION

33 Content Manager Single San Francisco, CA

SNS ACTIVITY

KEYWORDS

FACEBOOK

DETAIL-ORIENTED

INSTAGRAM

DECISIVE

TWITTER

SOCIAL

Ecommerce Website Proposal for 20Satellites | 25

Kevin

Kevin begins his work day by opening an admin portal to review new designs

He visually reviews each design, and hits ‘Approve’ or ‘Reject’ and explains why to the artist

Once complete, he then opens the e-commerce platform’s CMS Dashboard

Finally he selects specific products to feature on the 20 Satellites homepage

He then updates the product layout based on today’s marketing strategy

Kevin then uploads the new designs into the CMS product catalog

26 | Ecommerce Website Proposal for 20Satellites

Accountant I am an accountant for 20 Satellites. I manage the P&L and ensure our finances are in check.

ABOUT Alex is a 20 Satellites accountant whose responsibililty is to manage finances for the company and ensure they comply with all laws and regulations. His job involves analyzing, organizing, and managing financial records and potentially find areas of improvement.

NEEDS A simple tool that gathers all the financial information he needs in one place A smart system that points out potential areas of improvement

Alex AGE OCCUPATION STATUS LOCATION

41 Accountant Married San Francisco, CA

SNS ACTIVITY

KEYWORDS

FACEBOOK

DETAIL-ORIENTED

INSTAGRAM

ANALYTIC

TWITTER

THOROUGH

Ecommerce Website Proposal for 20Satellites | 27

Alex

Alex first opens the 20 Satellites financial management page

He dives into the latest reports regarding sales, expected taxes, and total P&L

After verifying, heâ&#x20AC;&#x2122;s satisfied that all financial records are in order this quarter

He shares this report with his CEO, and they update their strategy to take advantage of this profit area

Nice! Alex has confirmed one of the areas where profits can be improved

The website also suggests a few areas of improvement for Alexâ&#x20AC;&#x2122;s investigation

28 | Ecommerce Website Proposal for 20Satellites

Product Manager I am an product manager for 20 Satellites. My role is to manage the inventory and supply chains.

ABOUT Veronica is a 20 Satellites product manager whose responsibililty is to manage inventory and supply chains to minimize backorders, storage costs, and shipping times. Her daily job involves coordinating with manufacturers and managing stock & inventory of the website.

NEEDS An easy way to understand current product sales projections and upcoming demand A simple & smart tool to manage inventory on the website

Veronica AGE OCCUPATION STATUS LOCATION

35 Product Manager Married San Francisco, CA

SNS ACTIVITY

KEYWORDS

FACEBOOK

EMPATHETIC

INSTAGRAM

SENSITIVE

TWITTER

SOCIAL

Ecommerce Website Proposal for 20Satellites | 29

Veronica

Veronica opens her inventory management portal to check new warehouse stock

She then looks at the analytics page to understand sales projections for the next cycle

She then views the websiteâ&#x20AC;&#x2122;s product inventory and ensures nothing is severely backordered

Qty

Afterward, Veronica checks on the latest shipment status to ensure her inventory needs will be met this cycle

She returns to the warehouse management page and contacts her manufacturers to align on next shipment details

Now that she understands demand, Veronica updates the websiteâ&#x20AC;&#x2122;s product inventory with new quantities

30 | Ecommerce Website Proposal for 20Satellites

They should stand no chance against you.

03 Competitors

â&#x20AC;&#x153;Success usually comes to those who are too busy to be looking for it.â&#x20AC;?

- Henry David Thoreau

Competitors Analysis

A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique-and therefore what attributes you play up in order to attract your target market.

20Satellites has direct competition with three major websites www.zazzle.com, www.spreadshirt.com and www.threadless.com.

In this section we will compare all three competitors.

Ecommerce Website Proposal for 20Satellites | 33

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Ecommerce Website Proposal for 20Satellites | 35

36 | Ecommerce Website Proposal for 20Satellites

Ecommerce Website Proposal for 20Satellites | 37

38 | Ecommerce Website Proposal for 20Satellites

Ecommerce Website Proposal for 20Satellites | 39

Widget

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Ecommerce Website Proposal for 20Satellites | 41

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44 | Ecommerce Website Proposal for 20Satellites

Storefront Comparison

Ecommerce Website Proposal for 20Satellites | 45

Storefront Comparison

46 | Ecommerce Website Proposal for 20Satellites

Ecommerce Website Proposal for 20Satellites | 47

Competitive Matrix

A competitive matrix is an analysis tool that helps you establish your companyâ&#x20AC;&#x2122;s competitive advantage. It provides an easy-to-read portrait of your competitive landscape and your position in the marketplace.

We have portraited the comparison analysis matrix between zazzle, threadless and spreadshirt. This chart will give you a more clear picture of the features availability. Also, it will help in deciding that how better 20Satellites will be in this competition.

20Satellites User Interface Grid Based Layout Beautiful & Minimalist Intuitive Navigation Ease to use and understand Readability / Better typography Carousel

Function Product Filters Responsive Page Design Widget Customization

Shop Guest Shopping Abandoned Shopping Cart Add to Favorite / Save for Later / Wish List

Social Abilities Comments and Reviews Inputs Follow Artists Social Media Integration Curated Collection

Security Password Protection Secure Transaction

Zazzle.com

Spreadshirt.com

Threadless.com

20Satellites.com

50 | Ecommerce Website Proposal for 20Satellites

No matter how big or how small, we have you covered

04 Scope of Project

“Opportunities don’t happen. You create them.”

- Chris Grosser

Project Scope

Webdays design studio will provide a bombproof and responsive web application services to 20Satellites in a collaborative environment to meet the business objectives of 20Satellites. Our goal is to make the application interactive, user-friendly, and serve the needs of both users and back-end team of 20Satellites. Webdays Design Studio will congregate design and development requirements, analyze the requirements, design and develop accordingly, implement, test, and integrate the 20Satellites e-commerce web application according to the guidelines and schedule stated in this proposal booklet.

Coming up next are the descriptions of the services that Webdays design studio will provide to 20Satellites.

Ecommerce Website Proposal for 20Satellites | 53

Usability Specifications:

• Login

5 Personas:

Usability Testing:

Webdays Design Studio will conduct user research by interviewing and surveying key targeted audience discussed in the booklet. We also will refine our persona according to research. The personas for 20Satellites are as below:

We will conduct and analyze user testing in phase 2 and phase 3. If necessary we will conduct third round for user testing. However, it might delay the project timeline by 2-5 days.

• A Shopper who wants to buy original items of clothing designed by their favorite artist. Shopper can be a registered or a guest user.

• An Artist who wants to have a platform where he/she can share her/his artwork.

• A Curator is a part of 20Satellites’s back-end team and manages what designs to sell and how they showcase their product.

• An Accountant who manages the P&L and ensure our finances are in check.

• A Product Manager who manages the inventory and supply chains.

User Scenario, Tasks, and Flows: Webdays Design Studio will analyze persona visiting 20Satellites.com and will create and improve user scenarios. The scenario will the blueprints of how users perform their tasks in a specific context. Furthermore, our team will finalize and conclude the task-flow diagrams before we start development of technical features and functionalities.

Wireframes and sitemaps for the site: Estimated total number of navigation menus: 7 or more • Home • Men’s Clothing • Women’s Clothing • Artists • Trending • Deals of the day

• Admin CRM Module with ERP.

“Webdays will conduct usability testing with trymyui.com. 10 testers will get selected from 20Satellites.com’s target audience. As a result, trymyui will provide extended 30-minutes test videos, collaborative video annotation, 3 highlight reels for each round of user testing, crowdsourced insights, SUS data for system usability, SEQ data for task usability, task duration, and completion data, and UX sprint.”

Site Content: • 20Satellites will provide a press kit online. Press kit will contain corporate identity, logo usage guideline, fonts, color palette, treatment for identity use, and models and products photography.

• In case of any modifications or updates related to content, Webdays Design Studio will discuss it with 20Satellites.

• Webdays Design Studio will provide several high-quality images to use with various parts of the UI such as carousel on the homepage to maintain the consistency of UI Design and UX flow.

• Webdays will provide 5 promotional videos of the existing products of 20Sateliites. These videos will be 10-20 Seconds of time-length. We recommend videos to increase the engagement time of the visitor with the website.

54 | Ecommerce Website Proposal for 20Satellites

Desig n: Our competitive analysis section will help 20Stellites to experience how 20Satellites.com will stand out among other competitors in the industry.

Unique Grid Positioning Strateg y:

Functionality: • Shopping • Shipping

Webdays Design Studio will discuss the unique 16-Column grid system with 20Satellites to make the website content position and transition smoother.

Webdays Design Studio will start analyzing the example sites provided by 20Satellites. We will use this analysis to help 20Satellites to achieve appropriate design particulars taking color palette, fonts, layouts, content arrangement, user experience and so on to meet their corporate identity.

• State

User Interface:

• We

• Neat, Clean, natively responsive, innovative, beautiful, and consistent interface

• Sitewide

• Spontaneous navigation with a sitemap • Identical UI to 20Satellites brand guideline.

• Establish

all major credit cards: Visa, MasterCard, American Express, Discover.

• Accept

all major purchasing methods: Credit card, PayPal, Debit card, etc.

• For

future growth, we will be open to accepting Currencies other than USD And CAD will be using Stripe as our payment gateway, this option gives us the best value and opens for future upgrade.

• AI

Search

chatbot to assist the customer and guide them to purchase your items.

• A

product database with cross-reference so your customer will find their purchase faster and easier.

• User

• Change

account management system:

password, view orders, saved items, storefront management, order management

• Forms

Magento CE is the most robust, appropriate and suitable open source e-commerce platform with the customization widgets those are suggested to meet requirements.

merchants account on Magento community edition

• Accept

• Favicon

Technical and Infrastructure:

details

sales tax auto detect.

• Smooth scrolling with parallax effects.

• Ken Burns effects to boxed images to give some premium looks and feel.

cart

and receipt emailing

• Products • File

customization: Apply graphics onto blank items.

upload:

• It

will be review by our AI first to detect inappropriate content, flagged and reported items will be reviewed manually.

• Product

management system for 20Satellites employees:

The most economical and reliable hosting service is suggested with security feature add-ons, and data backup.

• Review,

Approve, Modify products.

Most responsive grid system. A first of its kind e-commerce site with the 16-Columns grid system.

• Commenting,

Cross-browser and cross-device compatibility.

• Links

• Blog: share to Facebook, Instagram, Twitter, Pinterest, Artstation, and other social media. Like and save posts. Threads. Opt-in promotion emails. to all major social media.

Ecommerce Website Proposal for 20Satellites | 55 • Banner ads: • Powered by AI to accurately push your promotion to target group more likely to buy.

• Sitewide analytics: • The constant stream of user data for study and help your sales team to pinpoint the target audience.

• The site will be complying with Section 508 of the workforce Investment Act of 1998.

Search Engine Optimization Consulting: • We will be heavily implementing Machine Learning to your advantage.

• Improve site speed: fast loading = more traffic.

• Technical optimization • BackLinks • Meta Tags • Place strategic search phrases on pages • Optimize for Google RankBrain.

• Update, Upgrade and Republish old blog posts.

• “Borrow” your competitor’s best keywords.

• Optimize for maximum shareability • Link out to Authority sites.

• Write mini blog posts for Youtube Descriptions • Embed Long tail keywords in title tags.

• Use the Google search console to get more traffic • Publish Content with at least 1800 words.

56 | Ecommerce Website Proposal for 20Satellites Site Maintenance Plan: • Launch support up to 30 days.

• 20 Key Maintenance staff training.

• 3 Days to a Week update cycle.

• We are happy to maintenance the site if you want to outsource the ongoing site maintenance.

• More options are welcome to discuss.

• All kind of Copywriting and Content writing • All printing services • Stationary items • Branding Items • Product mockups and images • Carousel images after first 30 days.

• Long term maintenance support.

Launch: • We will launch the website in week 20th • Upon Launch we will monitor and provide intense care for your website • Your key in-house maintenance staff will be trained in this first 30 days period • Our graphic design team will provide content for your large scale launch campaign to ties the campaign to the website more tightly.

Social Media: • We will implementing major social media to your site, So it will be easier and more accessible to share on social media to create buzz and topic.

• Based on the statistics, we will be focusing our efforts on Facebook, Pinterest, Twitter, Youtube, Reddit.

• Based on target audience we will add Snapchat and instagram to our focus.

• With all the media said above we believe we will push this website and your company to maximum publicity to bring in more traffic than any other competitors.

Not Included: • Domain name registration • E-commerce platform license fees • Widget & Extensions/Add-ons license fees • Marketing campaign. (Online) • Social Media Marketing.

• Mobile marketing

Note: “Webdays Design Studio will reserve the right to confirm provided materials from 20Satellites to fit within the current project environment.”

Ecommerce Website Proposal for 20Satellites | 57

Webdaysâ&#x20AC;&#x2122; amazing team will accomplish this whole project in 24weeks, we will put 120% effort to make sure this website will meet your expectation and beyond success. Every one in our team is ready to jump in and make a difference.

We are looking forward to shake your hands and make it happen.

58 | Ecommerce Website Proposal for 20Satellites

Donâ&#x20AC;&#x2122;t believe us? Let the data to the talking.

05

Measures of Success

“Don’t be afraid to give up the good to go for the great.”

- John Rockfeller

Nowadays most of the e-commerce businesses in the market are tend to be “data rich, but information poor.” If a company is not able to generate informations to improve its business strategy when easily access to its data, then the golden opportunity has been listed.

Measures of Success

Webdays Design Studio proposes to add Free Google Analytics to analyze the indepth details about the visitors of 20Satellites.com. We believe Google Analytics will help to shape the success strategy of the business by providing valuable insights.

We will measure the 20Satellites success by tracking these Key Performance Indicators (KPIs): • Number of pages visits annually • Completed transactions annually • Shopping Cart Abandonment Rate • Rate of Repeat visitors • Average Session Duration

Ecommerce Website Proposal for 20Satellites | 61

Increase Number of Page Visits:

ing traffic). After the SEO, it helps to increase the traffic and search listing of the website. Webdays Design Studio provides free SEO consultancy.

Expected Outcome 3,289,474 + 15% = 3,782,895 annual visits

Note: All the approaches will be rediscussed after the agreement of this contract

How to Measure: The average conversion rate of e-commerce is 1.51%, if it is increased to ideal 3.8% (more details in next KPI), 20Satellites might have approximately 3,289,474 visitors yearly. However, we expect that with our web services and support with co-support from the back-end team of 20Satellites, this figures will increase 15% and the number of visits will reach 3,782,895 or more by the end of the year.

Our Approaches: Webdays Design Studio has some suggestions that might help 20Satellites to attract more visitors from Social media and Google, and total page visits will increase 15% (10% from Google and 5% from social media):

1.) Increase e-commerce traffic with Instagram: Instagram has nearly 800 million active users per month and 20Satellites can claim these users into an e-commerce juggernaut. More than 70% of brands

between 20Satellites and Webdays Design Studio.

Increase Completed Transactions: Expected Outcome 49,671 -> 125,000 completed annual transactions

How to Measure 1. Increase Conversion Rate As we mentioned, if the conversion rate will be improved from 1.51% to 3.8%, which means 3.8% of the visits would do a purchase. The completed transactions will increased from 49,671 to 125,000. If the average purchase is $40, 20Satellites can earn $3,013,160.

are expected to be on Instagram by the end of 2018.

2.) Social Media Strategy: Apart from Instagram using other social media to promote blog posts and other useful content about 20Satellites helps in increasing new visitors from social media platforms like Facebook. Also using hash-tags to posts will help a lot in promotion of the website by increasing reachness of the website beyond the networks and improve discoverability of website.

3.) Increase Traffic through SEO: We believe backlinks are the most important things when it comes to SEO (search engine optimization). Backlinks are important to get a great domain rank score. To increase net new organic (non-paid) traffics through search engine, and the must powerful source is of course Google. Also, using Google Shopping to earn middle and bottom of funnel traffic (i.e. high-convert-

2. Decrease Bounce Rate To make the visitors not to close or leave the website immediately is really important. The average bounce rate for e-commerce websites it 41% to 55%, and 26% to 40% is excellent. According to market reports, if a website to make the visitors not to bounce quickly, it will help the products to be seen and searched more frequently (mostly by Google) and it is helpful to the conversion rate.

62 | Ecommerce Website Proposal for 20Satellites Our Approach:

• Display Your Customer Service Phone Number Prominently • Use “Calls to Action” sparingly.

Use high-quality images and video on your product pages.

If you think about what you want to see while you are shopping is you can not touch products or put it on. This is why a detailed image is the best way to let customers visualize about what they are going to get.

• Think about user experience • Suggest featured products • Speed up page load time

Provide limited time coupon codes.

Generate coupon codes that users can use at checkout for the confined period of time and get a specific amount or percentage of discount.

Tweak and test your e-commerce checkout process.

If the check-out process is too long, complex or unusual, 20Satellites might lose a lot of ready-to-buy customers. This is the right time to show-off with one step checkout process. On the other hand, Webdays Design Studio will design a work-flow that will provide the customer with a short check-out process. Oneclick checkout is very attractive feature.

Use live chat software.(With Chatbots) Until the year 2017, our research showed us some mixed reviews about live chat as the availability of a live chat agent is still an issue. However, Webdays Design Studio always thrives towards the cutting edge technology and we approach live chat feature with chatbots that can help in case of the unavailability of the chat agent.

There are some other tactics also we would like to put light on are:

Reduce/Decrease Shopping Cart Abandonment Rate: Expected Outcome 77.24% -> 55% annual rate of abandonment cart How to Measure: The abandonment rate is the ratio of the number of abandoned shopping carts to the number of initiated transactions or to the number of completed transactions. The average shopping cart abandonment rate for online retailers is 77.24%. If it is decreased to 55%, and there will be 61,778 more completed transactions yearly. It is an important KPI to reach 125,000 that we estimated the ideal number of completed transactions for 20Satellites. Abandonment rate also influences the repeat visitors a lot, if visitors does not satisfy with their carts frequently, they would not come back to the site again. The next KPI Webdays design studio shows more information about repeat visitors.

• Setup structure so visitors can easily find products.

• Let customers know your e-commerce store is safe.

• Create checkout process easy to understand.

• Always show shopping cart contents.

• Let customers checkout as guests.

• Give detailed product descriptions.

• Allow customers to review products.

• Optimize for mobile devices.

Our Approaches: Use cart abandonment feature.

If many customers are abandoning carts, then cart abandonment feature can increase the conversion rate in a good way by sending a simple notification about their abandoned cart via email, or message or in-browser notification with use of cookies agreement policy.

Ecommerce Website Proposal for 20Satellites | 63 i.) Before cart abandonment - Hidden sales up front - Guest check-out/Customer retention - Display security logo - Price match guarantees and refunds

1.) Get More Sales From Leads & Customers With Email Marketing: 2018 smartmail report has said that every $1 spent on email marketing generating $38 return. We recommend sending post-purchase, events, review experience and the reminder or suggestions emails just after they make their first purchase. Sending an email after the first purchase will be the best time to post a welcome email, follow-up and some up-sell and cross-sell suggestions.

- Speed up overall loading time (By using CDN technology)

ii.) After Cart Abandonment - Sending abandoned cart email.

2.) Increase Traffic & Sales With Loyalty programs and giveaways: Creating membership levels and based on membership point-based loyalty program to benefit frequent visitors to earn points is a better way to reward visitor.

Also, giving away some free reward after achieving a targeted membership level. It should be easy to determine the value of the points visitors have achieved.

- Ask reason for abandonment - Promotions related to abandoned cart

Increase Rate of Repeat Visitors: Expected Outcome 35.2% -> 50% rate of return visitors (RVR)

How to Measure Base on the 3,289,474 visitors yearly for 20Satellites, and the average rate of the RVR (rate of return visitors) for e-commerce is 35.2%, we estimates that there would be 1,157,895 repeat visitors per year. If the repeat visitors are more and more, the previous KPIs we mentions will be more and more stable. By applying the suggestions from Webdays design studio, the ideal rate would be increase to 50%. Although there is no conversion rate of repeat visitors (only for the total visitors / visits), the RVR is the most important KPI to make the website grow year by year.

Our Approach:

3.) Send re-targeting advertisements: Re-targeting is a useful strategy for engaging customers. Time-to-time offers and successful execution of the offer can attract customers back to 20Satellites to purchase the visited items.

Increase Average Session Duration Expected Outcome 3mins -> 5mins average surfing time per visitor

How to Measure In its default usage, Google Analytics providing the solution by record average session duration and the average time spent on a page. With more intermediate methods like the Query Explorer or data pull through Google APIs, you can also get the total time spent on a page across all visitors and visits.

64 | Ecommerce Website Proposal for 20Satellites These are essential statistics that can be used to scope out the leading trends in website and page engagement. However, they can be flawed and don’t always provide a complete picture of actual engagement levels.

The formula, as you will notice at the bottom of the image, makes use of GA’s built-in variables including:

Time on Page: This is the same numerator as in the average time on page calculation.

Page-views: This gives you the total page views (for one page or a collection of pages, as chosen in your report).

Bounces: This represents the total bounces recorded on a page and is the only difference from the default formula. In this implementation, we have defined a bounce as a visit lasting less than 10 seconds and have set up timer events to calculate the time a user remains on a page. Rather than discarding all the exit pages from our calculation, we’ve only removed the bounced page views. In a nutshell, what GA intended to do with exits, we limited to bounces.

Our Approach: • Personalization of content • Internal links about product recommendations • Chatbots • More Product customization options • Use entry and exit intent pop-ups to dissuade visitors from leaving • Display advertisements • Improve Readability of Your Pages • Add High Quality Images • Optimize and Beautify Your Images • Add Videos for a More Interactive Experience • Make Internal Linking a Habit A longer time that a customer spends on a e-commerce site is not always a positive message. The reason he or she spends longer time is possibly because they

lost their way on the site or they are struggling with their purchases (abandonment shopping carts). So our suggestions above are the methods to make their stay is enjoyable and make them be willing to buy some products.

Ecommerce Website Proposal for 20Satellites | 65

Calculation for the benefit after improving the KPI

By Increasing Completed Transactions: Some improvements of the 5 KPIs can be calculated clearly, and we estimates the sales for 20Satellites yearly. If a conversion rate and a shopping cart abandonment rate are improved, the number of sales can be calculated. The expected sales of $5M for 20Satellites, and the average purchase is $40, there will be 125,000 completed transactions annually.

To reach this ideal number, increase the average conversion rate from 1.5% to 3.8% by our recommended suggestions. The completed transactions will increase from 49,671 (1.51%) to 125,000 (3.8%), and 20Satellites can earn $3,49M more. If decrease the shopping cart abandonment rate from 77.24% to 55%, the completed transactions will increase from 63,222(22.76%) to 125,000 (5%), and 20Satellites can earn $2,47M more.

By combining both ways, it can reach $5,961,120 which exceeds the expected sales.

Expected Sales: $5,000,000

Average Purchase: $40

Estimated transaction: 125,000

Estimated Visits: 2,500,000

$5,484,280

Conversion Rate

Average on

1.51%

E-commerce

(49,671 transactions)

Improved by

3.8%

Recommended Suggetions

(125,000 transactions)

More Sales after Suggetions

1 125,000 - 37,750 = 75,329 2 125,000 - 63,222 = 61,778

77.24% (63,222 completed Transactions) 55% (125,000 completed Transactions)

$2,471,120 2

75,329 *$40 = $3.01M 34,000 *$40 = $2,47M

By Increasing Number of Visits: Increasing the rate of purchase is the most direct way to earn money, however, the benefits from more page visits are very obviously too.

After increasing the conversion rate to 3.8% of visits, we would get more visitors from social media and organic searches from search engines.

The ideal transaction number are 125,000, so it can be estimated that the page visits would be 2,500,000. After increasing the visits through social media from 5% to 10% by our recommended suggestions, there will be 125,000 visits more. And after increasing the visits through search engines (organic search) from 43% to 53%, there will be 250,000 visits more. 3.8% of these visits will complete a transaction, 20Satellites can earn $190,000 more than before through social media such as Facebook and instagram, and can earn $380,000 more by search engines such as Google. By combining both ways, it can earn extra after $570,000 extra after reaching $5,484,280 (after the conversion rate to 3.8%).

$3,013,160 1

Shopping Cart Abandonment Rate

$570,000

Social Media

Organic Search

Visits

Visits

Average on

125,000

1,075,000

E-commerce

(5%)

(43%)

Improved by

250,000

1,325,000

Recommended Suggetions

(10%)

(53%)

$190,000 1

$380,000 2

More Sales after Suggetions

1 250,000 - 125,000 = 125,000 125,000*3.8% = 4,750 4,750 *$40 = $190,000 2 1,325,000 - 1,075,000 = 250,000 250,000*3.8% = 9,500 9,500*$40 = $380,000

66 | Ecommerce Website Proposal for 20Satellites

A dynamic duo is born.

06

E-Commerce & Web Hosting

â&#x20AC;&#x153;Problems always comes with solutions, we just have to look for it.â&#x20AC;?

- Parth Patel

E-commerce & Hosting Overview

In this section, we will talk about the recommended e-commerce platform and website hosting service for 20Satellites.com. Also, we will walk you through the comparison between the recommended e-commerce platform and hosting service, and other leading competitors in the relevant industry.

Ecommerce Website Proposal for 20Satellites | 69

E-Commerce & Web Hosting Choosing the right e-commerce platform is always an important decision one make for the business. It is crucial that the platform you select to meet the business needs, goals, objectives and budget. There are two significant types of e-commerce platforms: hosted and self-hosted. The hosted platform does not need a web hosting service and self-hosted is vice-versa. However, self-hosted platforms are mostly freeware or opensource. That means you can scale it and modify it as much as you can as you have control over the code.

At the Webdays Design Studio, we have performed a careful competitive analysis on both hosted and self-hosted e-commerce platforms. We also conducted a study for web hosting services to give a best match to the requirements. Among various platform in the market, we narrowed down three platforms that suits the requirements at best. These three platforms are Shopify, BigCommerce and Magento Community Edition. We compared pricing, functionality, user experience, and overall value based on 20Satelliteâ&#x20AC;&#x2122;s needs and long-term potentiation. The following spreads will show our research and competitive analysis of these three e-commerce platforms, as well as hosting services.

E-Commerce Platform Overview

Building your Ecommerce website has never been easier with easy to use and affordable and best Ecommerce plat-forms available in industry. We have made it easy for you to compare ecom-merce platforms. In this section, you will see comparison of three well known and widely used e-commerce platforms.

Ecommerce Website Proposal for 20Satellites | 71

Shopify is one of the topdogs in the e-commerce landscape, and arguably the easiest-to-use tool to build your online store with. Their mission is to build a hassle-free platform for setting up your e-commerce business.

Bigcommerce offers nice e-commerce store management features (including product management, order fulfillment, online payments, coupons, analytics, etc.), good-looking designs, and countless customization features.

Magento is used by massive retailers like Samsung and Ne-spresso, as well as so many small e-commerce business, so itâ&#x20AC;&#x2122;s a formidable force for any business looking to make the move into online retail.

E-commerce Platforms Comparison

In this section, we have compared three e-commerce platforms: Shopify, BigCommerce and Magento Community edition based on our requirements.

We also have highlighted the recommended platform which is the best suit for 20Satellites as we think.

Ecommerce Website Proposal for 20Satellites | 73

Shopping

Standard

Basic

Community

All major payment gateways

All major payment gateways

All major payment gateways

Bandwidth

Unlimited

Unlimited

Unlimited

Dedicated IP

Unlimited

Unlimited

Manual

Unlimited

Unlimited

Unlimited

Built-In

Built-In

Built-In

Limited

Limited

Full

Secure Shopping Cart Automatic Taxes Order Tracking Order History Abandoned Cart Recovery Buil-In Marketing

Payment Payment Gateways Visa/Master Cards AMEX / Discover (Other cards)

Hosting Disk Space

DNS Management Database SSL Certificate

Shared

Backup

General Features 24/7 Support SEO Blog Extension Mobile Commerce Analytics & Reports Product Search Social Media Integration

Flexibility Extensions Customizability

Web Hosting Comparison

In this section, we have compared three web hosting platform: GoDaddy, BlueHost and HostGator based on our requirements. We also have highlighted the recommended web hosting platform which is the best suit for 20Satellites as we think.

Ecommerce Website Proposal for 20Satellites | 75

Package Mid-large E-commerce Business

Standard

Basic

Community

Grow - For advanced E-commerce sites like Magento

Business Plus + Code Guard

Choice Plus + GoPro

Disk Space

Unlimited

Unlimited

Unlimited

Website & Web-space

Unlimited

Unlimited

Unlimited

Unmetered

Unmetered

Unmetered

Additional

Basic

Additional

$ 69.99

$167.4

$0

SSL Certificate

Standard

Included

Free

Web Security

Standard

Included

$ 19.99

448ms

427ms

424ms

99.95 %

99.99%

99.96%

Annual (Mid-Large Business)

$ 839.88

$ 160.01

$ 89.40

Flexibility

$ 909.87

$ 256.80

$ 180.00

Server Location North America

Features

Bandwidth Site statistics 24/7 support Database Backup Dedicated IP

Load time Up time

Billing

76 | Ecommerce Website Proposal for 20Satellites

Shopify vs. BigCommerce vs. Magento CE Deciding the most suitable e-commerce platform for creating, managing and maintaining an online store an important decision we make, because it will be the one of the core factor responsible for either success or failure for the business. More importantly for small business, this is the most important decision since it has to make do with limited resources and budgets.

Basic online store functionality: It doesnâ&#x20AC;&#x2122;t matter whether it is Shopify or Magento when it comes to features.

Both are reasonably powerful and maintainable on an ongoing basis. However, Magento is free and more control friendly over Shopify as Shopify is not free and a closed source platform. Because of an open source availability of code Magento leaves more power and 100% customizability.

Inventory management: Managing inventory with Shopify is expensive. It costs $14/month for 25 store items. On the other hand, Magento CE offers a virtually unlimited number of items. Also, with great server performance and minimum loading time of HostGator web hosting service Magento CE will turn out as a robust tool for inventory management.

Logistics Calculation Support: In this case, both platforms have the same power and functionality. However, Shopify is still asking for money where Magento CE is free.

Provision for coupons and discount codes: Shopify, a bit of underdog here in this case. Excluding basic plan, it has this feature available on all other expensive plans. Victoriously, Magento CE is providing this feature of coupons and discount code creation and calculation functionalities.

Apps and Add-ons: Apps and add-ons are available for both Shopify and Magento CE using which one can enhance and expand the functionality of online store in multiple ways.

However, Magento CE is again a winner here with over 3000 apps and add-ons

where Shopify leaves itself at around 2300 apps and add-ons.

SEO Compatibility: Both Shopify and Magento CE has extensive capabilities when it comes to SEO. Both are capable enough to drive more organic traffic to tour store using search engines. So, practicing powerful SEO features and benefits both has a neck to neck service to offer.

Customization capabilities: Both platforms have robust customization capabilities to offer. However, with the customization capabilities with Magento CE are as high as it can get because its an open source solution, that leaves modification capabilities in all the ways we need. Where Shopify has closed source and no abilities for modification, It leaves the only option of using and purchasing add-ons

Blogging functionality: Shopify has built-in functionality for blogging as an integrated feature. However, blogging functionality can be easily achieved in Magento CE by using a free plug-in.

Conclusion: While both Shopify and Magento CE are fairly powerful e-commerce hosting platforms, Shopify is an excellent easy to use self-hosted and entirely flexible service. However, on the other hand, Magento offers an altogether manageable and fully customizable service, unlike Shopify. Also, being open source, Magento CE is free and leaves you no hidden charges for a license.

Ecommerce Website Proposal for 20Satellites | 77

Webdays design studio urges HostGator as the web hosting service to work with Magento Community Edition.

At Webdays design studio we hand-picked three reliable hosting services among the top web services in the market.

All these three hosting services that we have hand-picked has same features so far such as unlimited bandwidth, webspace, 24/7 support, domain, Database, Backup and so on.

However, Thinking of data security, SSL, load time and of course annual pricing, webdays design studio recommends HostGator as the web hosting service. Also, due to HostGatorâ&#x20AC;&#x2122;s easy scalability and expandability of services webdays design studio considers HostGator a perfect match for Magento Community Edition.

Payment Gateway Overview

In this section, we have compared some of the top payment gateways present in market. After comparing multiple payment gateways Webdays studio came to conclusion for two robust payment gateways Strip and AmazonPay. Both Stripe and AmazonPay have similar features to offer. However, Webdays recommends Stripe for payment gateway integration as Stripe has more experience over AmazonPay and supports more currencies than AmazonPay.

Ecommerce Website Proposal for 20Satellites | 79

Preferred Payment Methods of the shoppers on BigCommerce and Shopify

Debit / Credit Cards 0%

35.0%

According to BigCommerce and Shopify, over 65% customers use payment gateways to do their purchase, Amazon Pay, WePay, Paypal, Authorize, 2Checkout & Stripe are the most popular companies; the others pay directly by credit / debit cards which are monopolized by Visa, Mastercard & American Express. The situation of Magento is more about customization, the merchants can customize the payment methods for their customers.

Payment Gateways

100%

According to the shoppers, the benefits of payment gateways over cards are:

Secure transactions.

Payment gateways utilize industry-standard encryption and effectively protect sensitive data, protecting both merchant and consumers from fraud.

Bundled with shopping cart.

Payment gateways often bundle shopping cart software with their programs. The software allows customers to select products with the click of a mouse, add them to the shopping carts, and complete the purchase at checkout. It calculates the cost of the items, sales tax, and shipping charges without having to be present to conduct the sale.

80 | Ecommerce Website Proposal for 20Satellites

Our Recommendation for Payment Gateway: Webdays Design Studio recommends stripe

• AliPay

• e-commerce

as a payment gateway. Here we will discuss

• Apple Pay

• Email Marketing

why stripe is better for 20Satellites:

• Google Pay

• Form Building

• ACH credit and debit

• Fundraising

• SEPA direct debit

• Inventory Management

The first thing you consider before adding

• And more

• Recurring Payments

any new software or service to your business

3.) Countries and Currencies:

• Referral Marketing

1.) Transaction Fees:

is how much will it cost. As luck would have it, Stripe is a free to use--at least the basic plans. So, sign-up is easy. Just enter account details and get started. There’s nothing to pay to initiate any services, no monthly fees assessed, and so on.

That said, there are fee structures that dictate how you will be charged as you begin to collect payments..

2.) Payment Types Accepted: Stripe accepts a vast array of payment types, including: • Credit cards • Debit cards • International cards • AmEx Checkout • Masterpass by MasterCard • Visa Checkout • WeChat Pay

Stripe accepts payments from users in 25 currencies and processes over 135 currencies.

4.) Advanced Billing Options: Stripe has a marketplace solutions for invoicing.

Of course, you’re able to accept payment from the full list of providers Stripe works with. You can also fully customize your invoices, create different types, and then choose whether or not to make them a one-time thing or set them to automatically recur.

Mobile - Stripe has taken great care to help customers accept payments from both mobile websites and mobile apps. Stripe has designed UI components that optimize the payment work-flow for mobile. Of course, it’s yours to customize, but it’s nice to know the option to speed up this process is there.

5.) Third-Party Integ rations Stripe, however, goes way above and beyond in terms of its integrations. It has entire categories dedicated to: • CRM • Customer Support

• And more

6.) Security Fairly simple, Stripe has taken measures to be compliant with international standards.

Ecommerce Website Proposal for 20Satellites | 81

Setup Fees

$0

$0

$0

$49

$0

$0

Monthly Fees

$0

$0

$0

$25

$0

$0

2.9% + 30¢

2.9% + 30¢

2.9% + 30¢

2.9% + 30¢

2.9% + 30¢

2.9% + 30¢

Currencies

100+

1

25

11

87

135+

Card Types

All major types

All major types

All major types

All major types

All major types

All major types

Transaction Fees

On-From Payments

Recurring Billing

Mobile Payments

Here Webdays Studio has compared and various payment gateways with our hand-picked e-commerce solution services. Below is the guideline for calculation: 1 Both Shopify Basic & BigCommerce Standard use the flat rate (2.9% + 30¢) for the debit / credit cards payment: 2.9 % fees and 30¢ per transaction

Payment Processing Comparison

2 Around 35% shoppers use debit / credit cards directly 3 Expected total sales for 1st year.

4 $5M / $40 (size of average purchase) = $125,000 5 Expected total sales for 2nd year.

6 $9M / $40 (size of average purchase) = $225,000 7 Around 65% shoppers use these major payment gateways.

8 Even the total fees are the same as Shopify and BigCommerce, Stripes costs consumers the least (ex. Free monthly fees) when they purchase on 20 Satellites.

Ecommerce Website Proposal for 20Satellites | 83

Payment Processing Fees Standard (2.9% + 30¢) Company

Transaction Fees

2.9% + 30¢

1

Total for Debit / Credit Cards Method

1st Year

2nd Year

2

$5,000,000 *35% *2.9% = $50,750

3

4

Community (customerize)

Basic (2.9% + 30¢)

5

$9,000,000 *35%*2.9% = $91,350

6

1st Year

2nd Year

$5,000,000 *35%*2.9% = $50,750

$9,000,000 *35%*2.9% = $91,350 225000 *35%*30¢ = $23,625

125000 *35%*30¢ = $13,125

225000 *35%*30¢ = $23,625

125000 *35%*30¢ = $13,125

$63,875

$114,975

$63,875

$114,975

2.9% + 30¢

1st Year

2nd Year

* Stripe has more experience and supports more currencies. We customerize Stripe as the only payment gateway for 20 Satellites.

Stripe allows customers to pay direct through debit / credit cards too, and the rate is also 2.9% + 30¢

2.9% + 30¢

2.9% + 30¢

$5,000,000 *65% *2.9% = $94,250

7

$9,000,000 *65%*2.9% = $169,650

$5,000,000 *65%*2.9% = $94,250

$9,000,000 *65%*2.9% = $169,650

2.9% + 30¢

125000 *65%*30¢ = $24,375

225000 *65%*30¢ = $43,875

125000 *65%*30¢ = $24,375

225000 *65%*30¢ = $43,875

2.9% + 30¢

2.9% + 30¢

Total for Payment Gateways Method

Total Fees (Payment Gateways + Debit & Credit Cards)

$5,000,000*2.9% = $145,000 125000*30¢ = $37,500

$118,625

$213,525

$118,625

$213,525

$182,500

$328,500

$182,500

$328,500

$182,500

$182,500

8

$9,000,000*2.9% = $261,000 225000*30¢ = $67,500

$328,500

$328,500

Final Cost Comparison

Webdays design studio compared all three suggested e-commerce platforms and came with such figures that will help you in choosing the one you need.

However, Webdays studio is recommending using Magento with combinations of HostGator as a hosting service provider and Stripe as a payment gateway to meet the needs of 20Satellite with most cost efficient and productive options.

Ecommerce Website Proposal for 20Satellites | 85

Final Cost Standard

Community

Year

1st

2nd

1st

2nd

Licensing Fees

$999.95

$0

$24,000

$24,000

Shopify Payments: 0

Shopify Payments: 0

Transaction Fees

$0

$0

Payment Processing Fees

$182,500

Hosting Fees

Zakeke Functional Widget 3

iOS/Android App

Total

1 2 3

Basic

Others (2%): $50,000 Others (2%): $90,000

1

2

$328,500

$182,500

$328,500

$359.4

$348 + $180 = $528

$348 + $180 = $528

(with HostGator)

(with HostGator)

$5,400

$359.4

$0

$0

$182,500

$328,500

$180 (with HostGator)

$5,400

$119.88

$119.88

(Configurator plan)

(Configurator plan)

(Premium plan)

(Premium plan)

$1,199.88

$1,199.88

$1,188

$1,188

(with AppNotch)

(with AppNotch)

(with Plobal Apps)

(with Plobal Apps)

$185,119.11

$330,119.16

$263,616

$449,616

Zakeke has different specific plans for BigCommerce, Shopify and Magento

Free

$180

$59.88

Expected total sales for 1st year

2nd

(with HostGator)

$59.88

30¢ fee for each transaction, this regulation is applied to all these 6 payment gateways companies

1st

$438

$438

(with Mobile App

(with Mobile App

Builder)

Builder)

$183,237.88

$329,237.88

86 | Ecommerce Website Proposal for 20Satellites

Deadlines should be called â&#x20AC;&#x153;celebration dayâ&#x20AC;?.

07

Ecommerce Website Proposal for 20Satellites | 87

Desig n & Development Process

“Don’t let the fear of losing be greater than the excitement of winning.”

- Robert Kiyosaki

Design & Development Process

In the web design industry, Webdays has practiced in many projects and has many years of working experience in web design and development. We thoroughly studied e-commerce industry and analyzed marketing strategies and new website design requirements of 20Satellites. We believe that the following phases arrangement is an effective method, and following this process will help us manage the development of 20Satellitesâ&#x20AC;&#x2122; website timely and effectively.

This section introduces and describes Webdaysâ&#x20AC;&#x2122; unique method for 20Satellites through five stages: Define The Project, Develop Site Structure, Design Visual Interface, Build & Integrate and Launch & Maintenance. Each stage includes a brief description, steps, milestone and an overview of the development requirements and costs for each phase. At the end of this section, we also provide a Gantt chart to visually show the sequence of our processes.

Ecommerce Website Proposal for 20Satellites | 89

A Brief Overview of Our Process

Phase 0

Milestones:

DeďŹ ne the Project

Customer Survey and Competitor Analysis Report Project Plan and Schedule

Phase 1

Milestones:

Develop Site Structure

Content Strategy Outline Site Structure Report

Phase 2

Milestones: Sitemap and Wireframe Refinement 3 Sets of User Interface Mockups

Design Visual Interface

Phase 3

Build & Integrate

Phase 4

Launch & Maintenance

Milestones: Guidelines and Refinement A Fully Working Beta Site QA Testing Report

Milestones: Search Engine Optimization Report Final Website and Website Instructions 30 Days Support Report

90 | Ecommerce Website Proposal for 20Satellites

Phase 0: Def ine the project Intro:

Steps:

Before being hired by 20Satellites, we will understand its business, current marketing materials and overall marketing plan, and analyze its needs, such as future website purpose, target audience it hopes to attract, website user needs, budget, deadline, maintenance content and so on.

1. Analyze Customer

Then, we will define the scope and direction of the project within the budget (the budget defines the size, boundaries, and feasibility of the project).

After that, we will deliver relevant investigation and analysis results to 20Satellites and communicate with them for adjustment. Once the scope of the project is determined, the project technology needs to be evaluated by the technical supervisor, and then the project manager determines the project stage.

Collect necessary materials, such as brochures, annual reports, sample products, etc., investigate and analyze customerâ&#x20AC;&#x2122;s business needs and expectations.

2. Analyze Industry & Competitors Investigate which competitors our customer has and how our product should be inspired by them.

3. Outline The Project Requirements Combine the necessary information collected, investigated and analyzed before to make an outline of project requirements. Deliver the results and outline of the survey analysis to the client to clarify their expectations.

4. Create Project Plan Develop a project plan within the budget and a given time frame based on customerâ&#x20AC;&#x2122;s requirements.

5. Create Project Schedules Create project schedules and timelines that define the responsibilities of each team member and convey a sense of urgency. Then follow the project carefully and diligently according to these schedules and maintain clear communication between members.

Ecommerce Website Proposal for 20Satellites | 91 Milestones All milestones will be delivered after specific steps have been completed. Only after a milestone is approved will we move on to the next step.

1. Customer Survey and Competitor Analysis Report. This document includes 6 sections:

• Introduction of 20Satellites • Financial Analysis of 20Satellites • Organizational Structure of 20Satellites • 20Satellites Mode, Satellites of Corporate

Cul-

ture • SWOT Analysis • Future marketing plans for 20Satellites Delivery Time: At the end of Step Two Format for Delivery: PowerPoint format

2. Project Plan and Schedule Delivery Time: At the end of Step Five Format for Delivery: PDF format

Revisions 20Satellites is able to ask Webdays to refine milestones up to three times.

Total Weeks

2 Weeks Fees

$21,472

Note: Once you sign the final approval, we will not accept any further improvement requirements. Webdays will reserve the rights to charge additional fees if there is any

Expenses

$180

changes requested after approval.

SUBTOTAL

$0

*The expenses of this phase will not be included.

92 | Ecommerce Website Proposal for 20Satellites

Phase 1: Develop Site Structure Intro:

Steps:

Set up several key personas and task flows from the projectâ&#x20AC;&#x2122;s perspective. Start with content and information strategies to actually execute your project.

1. Refine Key personas & Task Flows

We will create an outline of the site content first.

Since the division and classification of pages are necessarily determined by the content, we will build a structure framework of web pages according to the content outline to distribute the content on the web pages in an organized way and logically connect the different pages of the website. Then we will create the interactive wireframes from the userâ&#x20AC;&#x2122;s perspective and check the validity of the page flow based on the task path from the wireframes above. After validating it, we will collect materials for content, including photo shoot and videos, before the next phase.

Create key personas based on the functionality and services of the site, and set up task flows for users to perform specific tasks. Use these interactive wireframes to check the effectiveness of web page construction and refine them.

2. Outline Contents The content of the site determines the division and classification of the site pages. Typically, the customer is responsible for providing the content of the site. Communicate with customer and ask them to provide outline and content delivery plan.

3. Develop Information Architecture Build the layout framework logically based on customer requirements and content points.

4. Develop Sitemap Distribute organized content to different pages in a meaningful and logical way, based on the content and how pages work together.

5. Develop Wireframe According to information architecture and sitemap, establish the wireframes of website interface. Let visitors know exactly where they are on the site?

Where do they need to go? How can they get back to where they were?

Ecommerce Website Proposal for 20Satellites | 93 Milestones All milestones will be delivered after specific steps have been completed. Only after a milestone is approved will we move on to the next step.

1. Content Strategy Outline This document provides a structural diagram of the content distribution of the site.

Delivery Time: At the end of Step Two Format for Delivery: PowerPoint format

2. Site Structure Report • Task Paths • Information • Sitemap • Wireframes

Architecture

Delivery Time: At the end of Step Five Format for Delivery: PDF format

Revisions 20Satellites is able to ask Webdays to refine milestones up to three times.

Total Weeks

3 Weeks Fees

$30,256

Note: Once you sign the final approval, we will not accept any further improvement requirements. Webdays will reserve the rights to charge additional fees if there is any changes requested after approval.

Expenses

$28,320 SUBTOTAL

$58,576 *The expenses of this phase include photo shoot and videos. The early delivery of photo shoot and videos will help our design team in the future.

94 | Ecommerce Website Proposal for 20Satellites

Phase 2: Desig n Visual Interface Intro:

Steps:

At this stage, we need to familiarize ourselves with 20Satellitesâ&#x20AC;&#x2122; target audiences once again, review site goals and technical specifications and find a balance between creative expression and technical constraints. Interface design will be done by matching the needs of site visitors with multi-level solutions.

1. Create Concepts & Branding

We will brainstorm visual solutions that meet the overall site goals and achieve its functionality.

Through the development to confirm the feasibility, and then show 20Satellits our design. After that, we will make improvement according to their feedback, until get the customerâ&#x20AC;&#x2122;s written approval.

Conduct the first user testing using quick prototype to verify future direction.

Review all the project brief, sitemap, wireframes as well as the technical requirements and develop design options that meet the project goals.

2. Conduct The 1st-Round User Testing

3. Refine Sitemap & Wireframe Make changes to the sitemap & wireframes created from the phase 1 based on the result of the 1stround user testing.

4. Create Design Style Guidelines Create a set of rules and principles that every developer and designer should follow in order to improve the digital presence of the product.

5. Create User Interface Mockups Create UI mockups for review using graphic design software which reflect the design choices for color schemes, layouts, typography, iconography, the visuals of navigation, and the overall atmosphere of the product.

Ecommerce Website Proposal for 20Satellites | 95 Milestones All milestones will be delivered after specific steps have been completed. Only after a milestone is approved will we move on to the next step.

1. Sitemap and Wireframe Refinement Delivery Time: At the end of Step Three Format for Delivery: PDF format

2. Three Sets of User Interface Mockups Three sets - smart-phone, tablet, desktop.

This document includes 7 pages:

• • • • • • •

Login Home Shop Artist Shopping Cart Account Administration About

Delivery Time: At the end of Step Five

Total Weeks

6 Weeks

Format for Delivery: PDF format and Original Files

Fees Revisions 20Satellites is able to ask Webdays to refine milestones up to three times.

Note: Once you sign the final approval, we will not accept any further improvement require-

$30,256 Expenses

$780

ments. Webdays will reserve the rights to charge additional fees if there is any changes requested after approval.

SUBTOTAL

$31,036

96 | Ecommerce Website Proposal for 20Satellites

Phase 3: Build & Integ rate Intro:

Steps:

This stage is the integration of everything produced in the previous stages. Using HTML, CSS, Flash to create and test all static web page elements first, then add special functionality and interactivity, and finally use back-end technology to implement the website function. After completing the above content, we will conduct usability tests to ensure that the website we built would work properly. Identify errors and fix them, get feedback from 20Satellitesâ&#x20AC;&#x2122; audience, and solve the problems.

1. Conduct The 2nd-Round User Testing

6. Implement Front-end Development

Conduct the second round of testing according to the previously established test plan. Learn how your visitors actually navigate, find information, and interact with your site to help refine your site.

Integrate content, design, Flash, HTML, CSS, and JavaScript.

7. Implement Back-end Development

2. Assess & Refine Project Structure

Implement website functions through back-end technology.

Based on the test results of the previous step, improve the information design, navigation, naming and marking and visual design of the website.

8. Integrate Front-end & Back-end Dev.

3. Establish Guidelines and File Structure Know how to name, save, and archive files before starting production. All files are named in a way that is set up with your team and then consistent.

Throughout the site, keep buttons, labels named, and the types of prompts (ICONS and/or text) required for navigation consistent.

4. Create HTML Templates & Pages Typically, you create the home page first and then add all the child pages based on the site hierarchy that you created earlier in the form of a wireframe or a site map. Maintain clear standards of HTML production and consistency throughout production.

In addition, test and troubleshoot along the way.

5. Implement CSS Styling with Style Guidelines Build website page styles according to the Style Guidelines.

Integrate the front end and back end, that is, content, design and data, to achieve website functions.

9. App Development Develop mobile applications for mobile devices.

10. Conduct QA Testing Test site quality. Test code for fluidity and quality of operation, identify errors, prioritize fixes, and fix them. Get feedback from the audience and solve problems.

Ecommerce Website Proposal for 20Satellites | 97 Milestones All milestones will be delivered after specific steps have been completed. Only after a milestone is approved will we move on to the next step.

1. Guidelines and Refinement This document includes 3 sections:

• • •

Document Naming Rules Website Widget Requirements All Refined Contents and Design

Delivery Time: At the end of Step Three Format for Delivery: PDF format

2. A Fully Working Beta Site Delivery Time: At the end of Step Eight Format for Delivery: the link to the beta site

3. QA Testing Report Delivery Time: At the end of Step Ten Format for Delivery: PDF format

Total Weeks

9 Weeks Fees

Revisions 20Satellites is able to ask Webdays to refine milestones up to three times.

Note: Once you sign the final approval, we will not accept any further improvement require-

$96,868 Expenses

$8,880

ments. Webdays will reserve the rights to charge additional fees if there is any changes requested after approval.

SUBTOTAL

$105,748

98 | Ecommerce Website Proposal for 20Satellites

Phase 4: Launch & Maintenance Intro:

Steps:

Once we receive 20Satellitesâ&#x20AC;&#x2122; final approval, we will upload files to their server. Then weâ&#x20AC;&#x2122;ll do a quick test to make sure all the files have been uploaded correctly and the site is working properly.

1. Confirm Site Security

After launching, we will continue to provide shortterm maintenance of the site and provide training and one-month technical support to members of 20Satellites.

Make sure that the website is protected from unauthorized access, use, modification, destruction, or disruption.

2. Search Engine Optimization (SEO) Increase searchability of website by leveraging the use of keywords and key phrases throughout your website to ensure that your site is ranked as high as possible in organic searches by web visitors.

3. Search-Engine-Friendly Production Check the Search-Engine-Friendliness of the website to make sure that the SEO efforts yield positive results.

4. Short-Term Maintenance Perform a short-term maintenance scheduling which involves preset utility and material demand profiles during a plant shutdown, overhaul and startup.

5. Training Session for Key Members Provide training for key 20Satellites staff members on utilizing a content management system to make small changes.

6. Launch the Final Website Deliver the website by uploading the files to the server.

7. 30 Days Support Make any little revisions that are needed for the first 30 days the website is live.

Ecommerce Website Proposal for 20Satellites | 99 Milestones All milestones will be delivered after specific steps have been completed. Only after a milestone is approved will we move on to the next step.

1. Search Engine Optimization Report Delivery Time: At the end of Step Three Format for Delivery: PDF format

2. Final Website and Website Instructions Delivery Time: At the end of Step Six Format for Delivery: the link to the final site and PDF format

3. 30 Days Support Report Delivery Time: At the end of Step Ten Format for Delivery: PDF format

Revisions 20Satellites is able to ask Webdays to refine milestones up to three times.

Note: Once you sign the final approval, we will not accept any further improvement requirements. Webdays will reserve the rights

Total Weeks

4 Weeks (+4 Weeks) Fees

$49,776 Expenses

$3,167

to charge additional fees if there is any changes requested after approval.

SUBTOTAL

$52,943

Webdays Design Studio scrutinized the business requirements of 20Satellites and settled with the following billing plan

Phase Recap & Billing Plan

Webdays Design Studio requires 15% advanced deposit of $37,245 before Phase 1 and after the contract sign between 20Satellite and Webdays Design Studio. The remaining balance of $211058 will be paid in five installments( 17% for each installment. ) after the approval of the last milestone of each phase. Fees for three rounds of user testing, high-quality photography for a slideshow on the homepage, short¡ Term support for dealing with any technical issues that come up during the first thirty days after the launch and training fees have been included in the contract.

Ecommerce Website Proposal for 20Satellites | 101

Phase Recap: Fees

Phase

Expense

Total

Phase 0 : Define the Project

$21,472

$180

$0

Phase 1 : Develop Site Structure

$30,256

$28,320

$58,576

Phase 2 : Design Visual Interface

$30,256

$780

$31,036

Phase 3 : Build & Integrate

$96,868

$8,880

$105,748

Phase 4 : Launch & Maintenance

$49,776

$3,167

$52,943

$228,628

$41,327

$248,303

TOTAL

Phase Recap: Billing Plan

% Breakdown

Amount

Advance Deposit

15%

$37,245

Progress Billing at the end of Phase 0

17%

$42,212

Progress Billing at the end of Phase 1

17%

$42,212

Progress Billing at the end of Phase 2

17%

$42,212

Progress Billing at the end of Phase 3

17%

$42,212

Progress Billing at the end of Phase 4

17%

$42,212

100%

$248,305

TOTAL

102 | Ecommerce Website Proposal for 20Satellites

Project WebdaysSchedule Schedule Webdays has has designed a detailed Webdays designed a

detailed work plan for 20 work plan for 20Satellites, gantt chart.

Satellites, gantt Gantt charts are barchart. chartsGantt that show

charts are bar charts that theshow progress of projects how the progress ofand projects Webdays work over time.

This work and how Webdays work over time.

This work plan visually plan visually shows our companyâ&#x20AC;&#x2122;s showssequence our company's process process and milestones, sequence and milestones, which helps us manage the project which helps us manage the andproject prevent work delayswork that act the and prevent affect the rest restdelays of thethat work.

We have the of responthe work.

We have the sibility to follow this process and push responsibility to follow this theprocess whole project through. and push the whole project through.

PAHSE

Phase 0: Define the project

Milestone

DURATION

Analyze Customer

2 days

Analyze Industry & Competitors

2 days

Outline The Project Requirements

1 day

Create Project Plan

3 days

Create Project Schedules

2 days

Phase 0 Total Duration 2 weeks Refine Key personas & Task Flows

3 days

Outline Contents

2 days

Phase 1: Develope Site Develop Information Architecture Structure Develop Sitemap Develop Wireframe

3 days 3 days 4 days

Phase 1 Total Duration 3 weeks Create Concepts & Branding

1 week

Conduct The 1st-Round User Testing

3 days

Phase 2: Design Visual Refine Sitemap & Wireframe Interface Create Design Style Guidelines Create User Interface Mockups

2 days 2 days 3 days

Phase 2 Total Duration 6 weeks

Gantt Chart Keys:

Phase Duration

STEPS

Phase 3: Build & Integrate

Conduct The 2nd-Round User Testing

2 days

Assess & Refine Project Structure

1 day

Establish Guidelines and File Structure

2 days

Create HTML Templates & Pages

2 days

Implement CSS Styling with Style Guidelines

3 days

Implement Front-end Development

1 week

Implement Back-end Development

3 weeks

Integrate Front-end & Back-end Development

1 week

App Development

6 days

Conduct QA Testing

2 days Phase 3 Total Duration 9 weeks

Confirm Site Security

3 days

Search Engine Optimization (SEO)

3 days

Search-Engine-Friendly Production

2 days

Phase 4: Short-Term Maintenance Launch & Maintenance Training Session for Key Members

1 week 1 week

Launch the Final Website

2 days

30 Days Support

30 days Phase 4 Total Duration

4 weeks (+4 weeks)

WK 1

WK 2

WK 3

WK 4

WK 5

WK 6

WK 7

WK 8

WK 9

Ecommerce Website Proposal for 20Satellites | 103 WK 10

WK 11

WK 12

WK 13

WK 14

WK 15

WK 16

WK 17

WK 18

WK 19

WK 20

WK 21

WK 22

WK 23

WK 24

DURATION STEPS 2 days

Analyze Customer

2 days

Analyze Industry & Competitors

1 day

Outline The Project Requirements

3 days

Create Project Plan

2 days

Create Project Schedules

2 weeks

Phase 0 Total Duration

3 days

Refine Key personas & Task Flows

2 days

Outline Contents

3 days

Develop Information Architecture

3 days

Develop Sitemap

4 days

Develop Wireframe

3 weeks

Phase 1 Total Duration

1 week

Create Concepts & Branding

3 days

Conduct The 1st-Round User Testing

2 days

Refine Sitemap & Wireframe

2 days

Create Design Style Guidelines

3 days

Create User Interface Mockups

6 weeks

Phase 2 Total Duration

2 days

Conduct The 2nd-Round User Testing

1 day

Assess & Refine Project Structure

2 days

Establish Guidelines and File Structure

2 days

Create HTML Templates & Pages

3 days

Implement CSS Styling with Style Guidelines

1 week

Implement Front-end Development

3 weeks

Implement Back-end Development

1 week

Integrate Front-end & Back-end Development

6 days

App Development

2 days

Conduct QA Testing

9 weeks

Phase 3 Total Duration

3 days

Confirm Site Security

3 days

Search Engine Optimization (SEO)

2 days

Search-Engine-Friendly Production

1 week

Short-Term Maintenance

1 week

Training Session for Key Members

2 days

Launch the Final Website

30 days

30 Days Support

4 weeks (+4 weeks)

Phase 4 Total Duration

PAHSE

Phase 0: Define the project

Phase 1: Develope Site Structure

Phase 2: Design Visual Interface

Phase 3: Build & Integrate

Phase 4: Launch & Maintenance

104 | Ecommerce Website Proposal for 20Satellites

Legal

08

Ecommerce Website Proposal for 20Satellites | 105

Terms & Conditions

â&#x20AC;&#x153;The only limit to our realization of tomorrow will be our doubts of today.â&#x20AC;?

- Franklin Roosevelt

106 | Ecommerce Website Proposal for 20Satellites Basic Terms & Conditions 1. Definitions As used herein and throughout this Agreement: 1.1 Agreement means the entire content of this Basic Terms and Conditions document, the Proposal document(s), Schedule A, together with any other Supplements designated below, together with any exhibits, schedules or attachments hereto.

1.2 Client Content means all materials, information, factual, promotional, or other advertising claims, photography, writings and other creative content provided by Client for use in the preparation of and/or incorporation in the Deliverables.

1.3 Copyrights means the property rights in original works of authorship, expressed in a tangible medium of expression, as defined and enforceable under U.S. Copyright Law. 1.4 Deliverables means the services and work product specified in the Proposal to be delivered by Designer to Client, in the form and media specified in the Proposal.

1.5 Designer Tools means all design tools developed and/or utilized by Designer in performing the Services, including without limitation pre-existing and newly developed software including source code, web authoring tools, type fonts, and application tools, together with any other software, or other inventions whether or not patentable, and general noncopyrightable concepts such as website design, architecture, layout, navigational and functional elements.sign, architecture, layout, navigational and functional elements.

1.8 Preliminary Works means all creative content including, but not limited to, concepts, sketches, visual presentations, or other alternate or preliminary designs and documents developed by Designer and which may or may not be shown and or delivered to Client for consideration but do not form part of the Final Works.

3.1 Fees. In consideration of the Services to be performed by Designer, Client shall pay to Designer fees in the amounts and according to the payment schedule set forth in the Proposal, and all applicable sales, use or value added taxes, even if calculated or assessed subsequent to the payment schedule.

1.9 Project means the scope and purpose of the Client’s identified usage of the work product as described in the Proposal.

3.2 Expenses. Client shall pay Designer’s expenses incurred in connection with this Agreement as follows: (a) incidental and out-ofpocket expenses including but not limited to costs for telephone calls, postage, shipping, overnight courier, service bureaus, typesetting, blueprints, models, presentation materials, photocopies, computer expenses, parking fees and tolls, and taxis at cost plus Designer’s standard markup of twenty percent (20%), and, if applicable, a mileage reimbursement at 54.5¢ per mile; and (b) travel expenses including transportation, meals, and lodging, incurred by Designer with Client’s prior approval.

1.10 Services means all services and the work product to be provided to Client by Designer as described and otherwise further defined in the Proposal.

1.11 Third Party Materials means proprietary third party materials which are incorporated into the Final Deliverables, including without limitation stock photography or illustration.

1.12 Trademarks means trade names, words, symbols, designs, logos or other devices or designs used in the Final Deliverables to designate the origin or source of the goods or services of Client.

1.13 Working Files means all underlying work product and digital files utilized by Designer to create the Preliminary Works and Final Works other than the format comprising the Final Deliverables.

1.6 Final Works means all creative content developed by Designer, or commissioned by Designer, exclusively for the Project and incorporated in the Final Deliverables, including, but not limited to, any and all visual elements, graphic design, illustration, photography, animation, motion design, audio-visual works, sounds, typographic treatments and text, modifications to Client Content, and Designer’s selection, arrangement and coordination of such elements together with Client Content and/or Third Party Materials.

2 . PROPOSAL

1.7 Final Deliverables means the final versions of Deliverables provided by Designer and accepted

by Client.

3 . FEES AND CHARGES

The terms of the Proposal shall be effective for 30 days after presentation to Client. In the event this Agreement is not executed by Client within the time identified, the Proposal, together with any related terms and conditions and deliverables, may be subject to amendment, change or substitution.

3.3 Additional Costs. The Project pricing includes Designer’s fee only. Any and all outside costs including, but not limited to, equipment rental, photographer’s costs and fees, photography and/or artwork licenses, prototype production costs, talent fees, music licenses and online access or hosting fees, will be billed to Client unless specifically otherwise provided for in the Proposal.

3.4 Invoices. All invoices are payable within Net fifteen (15) days of receipt. A monthly service charge of 1.5 percent (or the greatest amount allowed by state law) is payable on all overdue balances.

Payments will be credited first to late payment charges and next to the unpaid balance. Client shall be responsible for all collection or legal fees necessitated by lateness or default in payment.

Designer reserves the right to withhold delivery and any transfer of ownership of any current work if accounts are not current or overdue invoices are not paid in full. All grants of any license to use or

Ecommerce Website Proposal for 20Satellites | 107 transfer of ownership of any intellectual property rights under this Agreement are conditioned upon receipt of payment in full which shall be inclusive of any and all outstanding Additional Costs, Taxes, Expenses, and Fees, Charges, or the costs of Changes.

4 . CHANGES 4.1 General Changes. Unless otherwise provided in the Proposal, and except as otherwise provided for herein, Client shall pay additional charges for changes requested by Client which are outside the scope of the Services on a time and materials basis, at Designer’s standard hourly rate of $122 per hour. Such charges shall be in addition to all other amounts payable under the Proposal, despite any maximum budget, contract price or final price identified therein. Designer may extend or modify any delivery schedule or deadlines in the Proposal and Deliverables as may be required by such Changes.

4.2 Substantive Changes. If Client requests or instructs Changes that amount to a revision in or near excess of ten percent (10%) of the time required to produce the Deliverables, and or the value or scope of the Services, Designer shall be entitled to submit a new and separate Proposal to Client for written approval. Work shall not begin on the revised services until a fully signed revised Proposal and, if required, any additional retainer fees are received by Designer.

4.3 Timing. Designer will prioritize performance of the Services as may be necessary or as identified in the Proposal, and will undertake commercially reasonable efforts to perform the Services within the time(s) identified in the Proposal. Client agrees to review Deliverables within the time identified for such reviews and to promptly either, (i) approve the Deliverables in writing or (ii) provide written comments and/or corrections sufficient to identify the Client’s concerns, objections or corrections to

Designer. The Designer shall be entitled to request written clarification of any concern, objection or correction. Client acknowledges and agrees that Designer’s ability to meet any and all schedules is entirely dependent upon Client’s prompt performance of its obligations to provide materials and written approvals and/or instructions pursuant to the Proposal and that any delays in Client’s performance or Changes in the Services or Deliverables requested by Client may delay delivery of the Deliverables. Any such delay caused by Client shall not constitute a breach of any term, condition or Designer’s obligations under this Agreement.

4.4 Testing and Acceptance. Designer will exercise commercially reasonable efforts to test Deliverables requiring testing and to make all necessary corrections prior to providing Deliverables to Client. Client, within five (5) business days of receipt of each Deliverable, shall notify Designer, in writing, of any failure of such Deliverable to comply with the specifications set forth in the Proposal, or of any other objections, corrections, changes or amendments Client wishes made to such Deliverable. Any such written notice shall be sufficient to identify with clarity any objection, correction or change or amendment, and Designer will undertake to make the same in a commercially timely manner. Any and all objections, corrections, changes or amendments shall be subject to the terms and conditions of this Agreement. In the absence of such notice from Client, the Deliverable shall be deemed accepted.

5. CLIENT RESPONSIBILITIES

(b) provision of Client Content in a form suitable for reproduction or incorporation into the Deliverables without further preparation, unless otherwise expressly provided in the Proposal; (c) final proofreading and in the event that Client has approved Deliverables but errors, such as, by way of example, not limitation, typographic errors or misspellings, remain in the finished product, Client shall incur the cost of correcting such errors; and (d) ensuring that all information and claims comprising Client Content are accurate, legal and conform to applicable standards in Client’s industry.

6. ACCREDITATION/PROMOTIONS All displays or publications of the Deliverables shall bear accreditation and/or copyright notice in Designer’s name in the form, size and location as incorporated by Designer in the Deliverables, or as otherwise directed by Designer. Designer retains the right to reproduce, publish and display the Deliverables in Designer’s portfolios and websites, and in galleries, design periodicals and other media or exhibits for the purposes of recognition of creative excellence or professional advancement, and to be credited with authorship of the Deliverables in connection with such uses. Either party, subject to the other’s reasonable approval, may describe its role in relation to the Project and, if applicable, the services provided to the other party on its website and in other promotional materials, and, if not expressly objected to, include a link to the other party’s website.

Client acknowledges that it shall be responsible for performing the following in a reasonable and timely manner:

7. CONFIDENTIAL INFORMATION

(a) coordination of any decision-making with parties other than the Designer;

Each party acknowledges that in connection with this Agreement it may receive certain confidential or proprietary technical and business information and materials of the other party, including without

108 | Ecommerce Website Proposal for 20Satellites limitation Preliminary Works (“Confidential Information”). Each party, its agents and employees shall hold and maintain in strict confidence all Confidential Information, shall not disclose Confidential Information to any third party, and shall not use any Confidential Information except as may be necessary to perform its obligations under the Proposal except as may be required by a court or governmental authority. Notwithstanding the foregoing, Confidential Information shall not include any information that is in the public domain or becomes publicly known through no fault of the receiving party, or is otherwise properly received from a third party without an obligation of confidentiality.

8. RELATIONSHIP OF THE PARTIES 8.1 Independent Contractor. Designer is an independent contractor, not an employee of Client or any company affiliated with Client. Designer shall provide the Services under the general direction of Client, but Designer shall determine, in Designer’s sole discretion, the manner and means by which the Services are accomplished. This Agreement does not create a partnership or joint venture and neither party is authorized to act as agent or bind the other party except as expressly stated in this Agreement. All rights, if any, granted to Client are contractual in nature and are wholly defined by the express written agreement of the parties and the various terms and conditions of this Agreement.

8.2 Designer Agents. Designer shall be permitted to engage and/or use third party designers or other service providers as independent contractors in connection with the Services (“Design Agents”). Notwithstanding, Designer shall remain fully responsible for such Design Agents’ compliance with the various terms and conditions of this Agreement.

8.3 No Solicitation. During the term of this Agreement, and for a period of six (6) months after expiration or termination of this Agreement, Client

agrees not to solicit, recruit, engage or otherwise employ or retain, on a full-time, part-time, consulting, work-for-hire or any other kind of basis, any Designer, employee or Design Agent of Designer, whether or not said person has been assigned to perform tasks under this Agreement. In the event such employment, consultation or work-for-hire event occurs, Client agrees that Designer shall be entitled to an agency commission to be the greater of, either (a) 25 percent of said person’s starting salary with Client, or (b) 25 percent of fees paid to said person if engaged by Client as an independent contractor. In the event of (a) above, payment of the commission will be due within 30 days of the employment starting date. In the event of (b) above, payment will be due at the end of any month during which the independent contractor performed services for Client. Designer, in the event of nonpayment and in connection with this section, shall be entitled to seek all remedies under law and equity.

8.4 No Exclusivity. The parties expressly acknowledge that this Agreement does not create an exclusive relationship between the parties. Client is free to engage others to perform services of the same or similar nature to those provided by Designer, and Designer shall be entitled to offer and provide design services to others, solicit other clients and otherwise advertise the services offered

by Designer.

9. WARRANTIES AND REPRESENTATIONS 9.1 By Client. Client represents, warrants and covenants to Designer that (a) Client owns all right, title, and interest in, or otherwise has full right and authority to permit the use of the Client Content, (b) to the best of Client’s knowledge, the Client Content is accurate, legal, conforms to ethical standards of the Client’s industry, does not infringe the rights of any third party, and use of the Client Content as well as any Trademarks in connection with the Project does not and will not violate the rights

of any third parties, (c) Client shall comply with the terms and conditions of any licensing agreements which govern the use of Third Party Materials, and (d) Client shall comply with all laws and regulations as they relate to the Services and Deliverables.

9.2 By Designer (a) Designer hereby represents, warrants and covenants to Client that Designer will provide the Services identified in the Agreement in a professional and workmanlike manner and in accordance with all reasonable professional standards for such services. (b) Designer further represents, warrants and covenants to Client that (i) except for Third Party Materials and Client Content, the Final Deliverables shall be the original work of Designer and/or its independent contractors, (ii) in the event that the Final Deliverables include the work of independent contractors commissioned for the Project by Designer, Designer shall have secure agreements from such contractors granting all necessary rights, title, and interest in and to the Final Deliverables sufficient for Designer to grant the intellectual property rights provided in this Agreement, and (iii) to the best of Designer’s knowledge, the Final Works provided by Designer and Designer’s subcontractors does not infringe the rights of any party, and use of same in connection with the Project will not violate the rights of any third parties. In the event Client or third parties modify or otherwise use the Deliverables outside of the scope or for any purpose not identified in the Proposal or this Agreement or contrary to the terms and conditions noted herein, all representations and warranties of Designer shall be void. (c) Except for the express representations and warranties stated in this Agreement, Designer makes no warranties whatsoever. Designerexplicitly disclaims any other warranties of any kind, either

Ecommerce Website Proposal for 20Satellites | 109 express or implied, including but not limited to warranties of merchantability or fitness for a particular purpose or compliance with laws or government rules or regulations applicable to the Project.

10. INDEMNIFICATION/LIABILITY 10.1 By Client. Client agrees to indemnify, save and hold harmless Designer from any and all damages, liabilities, costs, losses or expenses arising out of any claim, demand, or action by a third party arising out of any breach of Client’s responsibilities or obligations, representations or warranties under this Agreement. Under such circumstances Designer shall promptly notify Client in writing of any claim or suit; (a) Client has sole control of the defense and all related settlement negotiations; and (b) Designer provides Client with commercially reasonable assistance, information and authority necessary to perform Client’s obligations under this section. Client will reimburse the reasonable out-of-pocket expenses incurred by Designer in providing such assistance.

10.2 By Designer. Subject to the terms, conditions, express representations and warranties provided in this Agreement, Designer agrees to indemnify, save and hold harmless Client from any and all damages, liabilities, costs, losses or expenses arising out of any finding of fact which is inconsistent with Designer’s representations and warranties made herein, except in the event any such claims, damages, liabilities, costs, losses or expenses arise directly as a result of gross negligence or misconduct of Client provided that (a) Client promptly notifies Designer in writing of the claim; (b) Designer shall have sole control of the defense and all related settlement negotiations; and (c) Client shall provide Designer with the assistance, information and authority necessary to perform Designer’s obligations under this section. Notwithstanding the foregoing, Designer shall have no obligation to defend or otherwise indemnify Client for any claim or adverse finding

of fact arising out of or due to Client Content, any unauthorized content, improper or illegal use, or the failure to update or maintain any Deliverables provided by Designer.

10.3 Settlement Approval. The indemnifying party may not enter into any settlement agreement without the indemnified party’s written consent.

10.4 Limitation of Liability. The services and the work product of Designer are sold “as is.” In all circumstances, the maximum liability of Designer, its directors, officers, employees, design agents and affiliates (“designer parties”), to Client for damages for any and all causes whatsoever, and Client’s maximum remedy, regardless of the form of action, whether in contract, tort or otherwise, shall be limited to the net profit of Designer. In no event shall Designer be liable for any lost data or content, lost profits, business interruption or for any indirect, incidental, special, consequential, exemplary orpunitive damages arising out of or relating to the materials or the services provided by Designer, even if Designer has been advised of the possibility of such damages, and notwithstanding the failure of essential purpose of any limited remedy.

11. TERM AND TERMINATION 11.1 Term. This Agreement shall commence upon the Effective Date and shall remain effective until the Services are completed and delivered.

11.2 Termination. This Agreement may be terminated for convenience at any time by either party effective immediately upon notice, or the mutual agreement of the parties, or for cause if any party: (a) becomes insolvent, files a petition in bankruptcy, makes an assignment for the benefit of its creditors; or (b) breaches any of its material responsibilities or obligations under this Agreement, which breach is not remedied within ten (10) days from receipt of written notice of such breach.

11.3 In the event of termination, Designer shall be compensated for the Services performed through the date of termination in the amount of (a) any advance payment, (b) a prorated portion of the fees due, or (c) hourly fees for work performed

by Designer or Designer’s agents as of the date of termination, whichever is greater; and Client shall pay all Expenses, fees, out of pockets together with any Additional Costs incurred through and up to, the date of cancellation. In the event of termination for convenience by Client, Client shall pay in addition to the above an early termination fee equal to 25% of the total project fee, Schedule A shall not be effective, and Client shall not have rights to use Deliverables except upon written consent from Designer provided after such termination.

11.4 In the event of termination for convenience

by Designer or for cause by Client, and upon full payment of compensation as provided herein, Designer grants to Client such right and title as provided for in Schedule A of this Agreement with respect to those Deliverables provided to, and accepted by Client as of the date of termination.

11.5 Upon expiration or termination of this Agreement: (a) each party shall return or, at the disclosing party’s request, destroy the Confidential Information of the other party, and (b) other than as provided herein, all rights and obligations of each party under this Agreement, exclusive of the Services, shall survive.

12. GENERAL 12.1 Modification/Waiver. This Agreement may be modified by the parties. Any modification of this Agreement must be in writing, except that Designer’s invoices may include, and Client shall pay, expenses or costs that Client authorizes by electronic mail in cases of extreme time sensitivity. Failure by either party to enforce any right or seek to remedy any breach under this Agreement shall not be construed as a waiver of such rights nor shall a waiverv

110 | Ecommerce Website Proposal for 20Satellites by either party of default in one or more instances be construed as constituting a continuing waiver or as a waiver of any other breach.

12.2 Notices. All notices to be given hereunder shall be transmitted in writing either by facsimile or electronic mail with return confirmation of receipt or by certified or registered mail, return receipt requested, and shall be sent to the addresses identified below, unless notification of change of address is given in writing. Notice shall be effective upon receipt or in the case of fax or email, upon confirmation of receipt (by automated confirmation or substantive reply by the recipient).

12.3 No Assignment. Neither party may assign, whether in writing or orally, or encumber its rights or obligations under this Agreement or permit the same to be transferred, assigned or encumbered by operation of law or otherwise, without the prior written consent of the other party except that this Agreement may be transferred or sold as part of a transfer or sale of the assigning party’s entire business or portion thereof relating to the Project.

12.4 Force Majeure. Designer shall not be deemed in breach of this Agreement if Designer is unable to complete the Services or any portion thereof by reason of fire, earthquake, flood, hurricane or other severe weather, labor dispute, act of war, terrorism, riot or other severe civil disturbance, death, illness or incapacity of Designer or any local, state, federal, national or international law, governmental order or regulation or any other event beyond Designer’s control (collectively, “Force Majeure Event”). Upon occurrence of any Force Majeure Event, Designer shall give notice to Client of its inability to perform or of delay in completing theServices and shall propose revisions to the schedule for completion of the Services.

12.5 Governing Law and Dispute Resolution. The formation, construction, performance and enforcement of this Agreement shall be in accordance

with the laws of the United States and the state of California without regard to its conflict of law provisions or the conflict of law provisions of any other jurisdiction. In the event of a dispute arising out of this Agreement, the parties agree to attempt to resolve any dispute by negotiation between the parties. If they are unable to resolve the dispute, either party may commence mediation and/or binding arbitration through the American Arbitration Association, or other forum mutually agreed to by the parties. The prevailing party in any dispute resolved by binding arbitration or litigation shall be entitled to recover its attorneys’ fees and costs. In all other circumstances, the parties specifically consent to the local, state and federal courts located in the state of California. The parties hereby waive any jurisdictional or venue defenses available to them and further consent to service of process by mail. Client acknowledges that Designer will have no adequate remedy at law in the event Client uses the deliverables in any way not permitted hereunder, and hereby agrees that Designer shall be entitled to equitable relief by way of temporary and permanent injunction, and such other and further relief at law or equity as any arbitrator or court of competent jurisdiction may deem just and proper, in addition to any and all other remedies provided for herein.

12.6 Severability. Whenever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law, but if any provision of this Agreement is held invalid or unenforceable, the remainder of this Agreement shall nevertheless remain in full force and effect and the invalid or unenforceable provision shall be replaced by a valid or enforceable provision.

12.7 Headings. The numbering and captions of the various sections are solely for convenience and reference only and shall not affect the scope, meaning, intent or interpretation of the provisions of this Agreement nor shall such headings otherwise be

given any legal effect.

12.8 Integration. This Agreement comprises the entire understanding of the parties hereto on the subject matter herein contained, and supersedes and merges all prior and contemporaneous agreements, understandings and discussions between the parties relating to the subject matter of this Agreement. In the event of a conflict between theProposal and any other Agreement documents, the terms of the Proposal shall control. Any other ambiguities shall be resolved with the most reasonable and legally valid construction, without regard to authorship of such provisions. This Agreement comprises this Basic Terms and Conditions document, the Proposal, Schedule A, and the followingdocuments as indicated by the parties’ initials: ____ ____ Supplement 2: Interactive-Specific Terms and Conditions By their execution below, the parties hereto have agreed to all of the terms and conditions of this Agreement effective as of the last date of signature below, and each signatory represents that it has the full authority to enter into this Agreement and to bind her/his respective party to all of the terms and conditions herein.

Schedule A: Intellectual Property Provisions Assignment of Rights IP 1. RIGHTS IN THE FINAL DELIVERABLES IP 1.1 Final Works. Upon completion of the Services, and expressly conditioned upon full payment of all fees and costs due, Designer assigns to Client all of Designer’s Copyrights in and to the Final Works, including Trademarks, and Designer shall deliver to Client all Working Files related to the Final Works. Designer shall cooperate with

Ecommerce Website Proposal for 20Satellites | 111 Client avnd shall execute any additional documents reasonably requested by Client to evidence such assignment, and Client shall reimburse Designer for Designer’s reasonable time and out-of-pocket expenses in connection therewith.

IP 1.2 Trademarks. Client shall have sole responsibility for ensuring that Trademarks do not infringe the rights of third parties, and Client shall indemnify, save and hold harmless Designer from any and all damages, liabilities, costs, losses or expenses arising out of any claim, demand, or action by a third party alleging trademark infringement, or arising out of Client’s failure to obtain trademark clearance or permissions, for use of Trademarks.

IP 1.3 Client Content. Client Content, including pre-existing Trademarks, shall remain the sole property of Client or its respective suppliers, and Client or its suppliers shall be the sole owner of all trademark, trade secrets, patents, Copyrights, and other rights in connection therewith. Client hereby grants to Designer a nonexclusive, nontransferable license to use, reproduce, modify, dis59 play and publish the Client Content solely in connection with Designer’s performance of the Services and promotional uses of the Deliverables as authorized in this Agreement.

IP 1.4 Third Party Materials. Intellectual property rights in Third Party Materials shall be owned by the respective third parties. Designer shall inform Client of all Third Party Materials to be procured by Designer that Client may need to license at Client’s own expense, and unless otherwise arranged by Client, Designer shall obtain a license for Client to use the Third Party Materials consistent with the usage rights granted herein. Client shall indemnify, save and hold harmless Designer from any and all damages, liabilities, costs, losses or expenses arising out of any claim, demand, or action by a third party arising out of Client’s failure to obtain copyright, trademark, publicity, privacy, defamation or other releases or permissions with respect

to materials included in the Final Works at Client’s request.

IP 2. RIGHTS RESERVED TO DESIGNER IP 2.1 Preliminary Works/Working Files. Designer retains all propri etary rights, including property ownership, intellectual property rights and Copyrights, in and to all Preliminary Works and Working Files, and Client shall return to Designer all Preliminary Works and Working Files in Client’s possession within thirty (30) days of completion of the Services.

IP 2.2 Original Artwork. Designer retains property ownership in any original artwork comprising Final Works, including all rights to display or sell such artwork. Client shall return all original artwork to Designer within thirty (30) days of completion of the Services.

IP 2.3 Designer Tools. Designer Tools and all intellectual property rights therein, including Copyrights, shall be owned solely by Designer. Designer hereby grants to Client a nonexclusive, nontransferable (other than the right to sublicense such uses to Client’s publisher, web hosting or Internet service providers), perpetual, worldwide license to use the Designer Tools solely with the Final Deliverables for the Project. Client may not directly or indirectly, in any form or manner, decompile, reverse engineer, or otherwise disassemble or modify any Designer Tools comprising software or technology.

Supplement 2: Interactive-Specif ic Terms and Conditions I 1. SUPPORT SERVICES I 1.1 Warranty Period. “Support Services” means commercially reasonable technical support and assistance to maintain and update the Deliverables,

including correcting any errors or Deficiencies, but shall not include the development of enhancements to the Project or other services outside the scope of the Proposal. During the first one (1) months following expiration of this Agreement (“Warranty Period”), if any, Designer shall provide up to two hundred and forty (240) hours of Support Services at no additional cost to Client. Additional time shall be billed at Designer’s regular hourly rate, then in effect upon the date of the request for additional support.

I 2. ENHANCEMENTS During the Maintenance Period, Client may request that Designer develop enhancements to the Deliverables, and Designer shall exercise commercially reasonable efforts to prioritize Designer’s resources to create such enhancements. The parties understand that preexisting obligations to third parties existing on the date of the request for enhancements may delay the immediate execution of any such requested enhancements. Such enhancements shall be provided on a time and materials basis at Designer’s then-ineffect price for such services.

3. ADDITIONAL WARRANTIES AND REPRESENTATIONS Subject to the representations and warranties of Client in connection with Client Content, Designer represents and warrants that the Final Deliverables will be free from Deficiencies. For the purposes of this Agreement, “Deficiency” shall mean a failure to comply with the specifications set forth in the Proposal in any material respect, but shall not include any problems caused by Client Content, modifications, alterations or changes made to Final Deliverables by Client or any third party after delivery by Designer, or the interaction of Final Deliverables with third party applications such as web browsers other than those specified in the Proposal. The parties acknowledge

112 | Ecommerce Website Proposal for 20Satellites that Client’s sole remedy and Designer’s sole liability for a breach of this Section is the obligation of Designer to correct any Deficiency identified within the Warranty Period. In the event that a Deficiency is caused by Third Party Materials provided or specified by Designer, Designers sole obligation shall be to substitute alternative Third Party Materials.

I 3.2 Designer Tools. Subject to the representations and warranties of the Client in connection with the materials supplied by Client, Designer represents and warrants that, to the best of Designer’s knowledge, the Designer Tools do not knowingly infringe the rights of any third party, and use of same in connection with the Project will not knowingly violate the rights of any third parties except to the extent that such violations are caused

by Client Content, or the modification of, or use of the Deliverables in combination with materials or equipment outside the scope of the applicable specifications, by Client or third parties.

I 4. COMPLIANCE WITH LAWS Designer shall use commercially reasonable efforts to ensure that all Final Deliverables shall be designed to comply with relevant rules and regulations known to Designer; however, Client, upon acceptance of the Deliverables, shall be solely responsible for conformance with all rules, regulations, and laws relating to Client’s use thereof, including without limitation, relating to the transfer of software and technology, and compliance with the Americans with Disabilities Act and Section 508 of the Workforce Investment Act.

Ecommerce Website Proposal for 20Satellites | 113

PRODUCER:

CLIENT:

PARTH PATEL

STEVE BROWN

WEBDAYS DESIGN STUDIO, LLC. 1324 Market St, Fifth Floor San Francisco, CA 94103

20SATELLITE, INC. 180 New Montgomery, Fifth Floor San Francisco, CA 94105

AUTHORIZED SIGNATURE:

AUTHORIZED SIGNATURE:

DATE:

DATE:

/

/

/

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114 | Ecommerce Website Proposal for 20Satellites

Meet the brains that can power up a whole city.

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About Webdays Desig n Studio

â&#x20AC;&#x153;If you really look closely, most overnight successes took a long time.â&#x20AC;?

- Eleanor Roosevelt

About Us

Webdays design studio is a digital product and service studio specialized in Web Designing and Developing Interactive media arts. We are passionate about designing beautiful and creative website, e-commerce websites application, new media technology including AR and VR, and other web related services by pushing our boundaries. â&#x20AC;&#x2DC;Webdaysâ&#x20AC;&#x2122; the name is inspired by our everyday work and we love to make the web more beautiful and more accessible. For us, every day is a webday. We strive ourselves to keep up to date with new cutting-edge technologies and design trends.

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Our Believe: We believe our assorted crew helps us make excellent products. Our purpose is to unleash collective genius. We are on a mission to launch products and services that have a significant impact on society. We are walking with a vision to create a world where digital practices reconstruct peopleâ&#x20AC;&#x2122;s life. We believe in being human, learning together, raising the bar, using the freedom, enjoying the journeys when it comes to value behaviors and attitudes. Our core approach focuses on our joint efforts to intuit emerging needs and trends to know how technology can mold lives. Also, we approach broaden and balance our business model to diminish risk and reap higher rewards. Last but not least approach is formulating a company of skilled people who are decorated to deal with continuous change.

What do we do?

We basically solve the problems of today as well as define the opportunities of the future by providing solutions for creating digital products and services. To do so, we work with business and organizations of all shapes and sizes, from early-stage startups to the worldâ&#x20AC;&#x2122;s leading brands.

Ways of working We have a very simple yet efficacious strategy of working with our customers. Basically, we work in four phases to establish our project. i.) Discovery and Strategy, ii.) Design & Delivery, iii.) Launch and Scale, and iv.) Change & Transform.

Neil Xie SAN FRANCISCO

Alexis Ma SAN FRANCISCO

Parth Patel SAN FRANCISCO Parth Patel

Alexis Ma

Niel Xie

Executive Producer:

Operation Director:

UX Director:

As a Producer, Parth uses his multidisci-

As People Operations Director, Alexis crafts

As a user experience director, Neil is part of

plinary background in business, production,

global people practices that further differ-

the design team with a focus on architecture,

and design to develop client strategies and

entiate Webdays as a value-driven Design

user flows and prototyping. He drives the

lead project teams. His investigative ap-

Studio; to create the felt experiences of our

Webdays Design Studioâ&#x20AC;&#x2122;s approach to user

proach to understanding business needs sets

mission and vision to do great work and live

experience design methodologies and works

foundation for his user advocacy. He is an

good lives. Her concentration spans all facets

on client engagements across both offices.

ultimate facilitator as a producer. Conceptu-

of the employee lifecycle and overall employ-

His approach to user experience is influenced

ally, he approaches projects as systems with

ment experience from recruitment, onboard-

by his background as a web and mobile

their own series of constraints client expec-

ing, and our professional growth program.

developer, combining his deep engineering

tations, team motivation, time and budget limitations; her role within that system is to navigate the specific circumstances of each project to bring the team to the right solution, together. Across all of his professional experiences is an unending passion for engaging audiences through storytelling, design, and technology.

Alexis began her career as a business analyst for Yelp. There she developed an interest in creating professional environments that bolster creativity and collaboration with efficiency and made a recognizable debut in Yelpâ&#x20AC;&#x2122;s business model.

knowledge with his love for design and advocacy for the user. He takes complex problems and turns them into simple, elegant digital products. Always mindful of user needs and business strategy, Maria works closely with clients, product leads, designers, and developers to create meaningful experiences.

Xuefang Zhang SAN FRANCISCO

Francis Wu SAN FRANCISCO

Julie Sim SAN FRANCISCO Julie Sim

Francis Wu

Xuefang Zhang

Senior Product Strategist:

Senior Back-End Developer:

Senior Interface Engineer:

Julie is a Senior Product Strategist at Web-

Francis is a Senior Application Engineer who

As an Interface Engineer, Xuefang works

days Design Studio where she helps clients

specialized in back-end development technol-

closely with designers and application en-

and teams to create beautiful, people-cen-

ogies especially PHP frameworks, with exten-

gineers to build performant, functional and

tered products. From ideation to implemen-

sive experience in database administration.

pixel-accurate interfaces. She always sees

tation, her work focuses on defining business

On projects, Francis crafts code for custom

through user’s eyes to create a unique and

and design opportunities as well as the

builds and helps define project requirements.

beautiful online experience without sacrific-

strategic approach to advance both.

His key engagements include The Creators

ing user’s needs, technical capabilities, and

Project by Amazon, Boohoo, Lululemon, and

business objectives. Also, she makes site-

Macy’s.

maps, wireframes, user tasks, and user flows

Before, Julie worked with various studios and organizations at the intersection of design,

for user experience documentation. She is

social impact, content strategy, and commu-

Francis studied Systems Information Engi-

nications. Previously, Julie worked as Asso-

also responsible for usability testing, user re-

neering and received his Master’s degree

ciate Director of Research and Strategy with

search, and persona development. She tests

in 2003 from the Universidad Nacional de

The Pentagram’s in-house creative agency

and redesigns a project for usability issues in

Tucumán.

all phases.

and digital consultancy.

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Our Portfolio:

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122 | Ecommerce Website Proposal for 20Satellites

Bibliog raphy: 1.

https://magento.com/innovations-lab/vr

2.

https://www.idslogic.com/blog/2018/04/here-is-why-the-apparel-retail-industry-opts-for-magento-e-commerce-solution.html

3.

https://magenticians.com/why-magento-is-better-than-others/

4.

https://magento.com/blog/technical/magento-innovations-lab-showcase-selected-innovations

5.

https://magento.com/partners/choose

6.

https://e-commerce-platforms.com/articles/top-6-e-commerce-platform-reviews-2012-shopify-volusion-bigcommerce-magento-bigcartel-3dcart

7.

https://www.bigcommerce.com/blog/e-commerce-platforms/#what-are-important-e-commerce-platform-features

8.

https://www.bigcommerce.com/blog/e-commerce-platforms/#what-are-important-e-commerce-platform-features

9.

http://10e-commercetrends.com/

10. https://www.shopify.com/enterprise/e-commerce-fashion-industry 11. https://www.shopify.com/plus/industry-reports/fashion-and-apparel?itcat=plusblog&itterm=e-commerce-fashion-industry 12. https://www.shopify.com/enterprise/e-commerce-fashion-industry 13. https://apps.shopify.com/ 14. https://apps.shopify.com/seo-expert-pro?surface_detail=SEO&surface_inter_position=1&surface_intra_position=1&surface_type=search 15. https://www.websitebuilderexpert.com/e-commerce-website-builders/comparisons/magento-vs-shopify/ 16. https://www.invespcro.com/blog/the-average-website-conversion-rate-by-industry/ 17. https://sproutsocial.com/insights/social-media-trends/#infographic 18. https://medium.com/marketing-and-entrepreneurship/9-social-media-trends-to-pay-attention-to-in-2018-f7b1bd6b82dc 19. https://www.postplanner.com/blog/top-social-media-trends/ 20. https://www.entrepreneur.com/article/300813 21. https://www.shopify.com/infographics/social-commerce 22. https://www.growcode.com/blog/e-commerce-conversion-rate/#E-commerce-Conversion-Rate-by-Industry 23. https://www.bigcommerce.com/blog/conversion-rate-optimization/#ways-to-boost-your-e-commerce-conversion-rates 24. https://pro.similarweb.com/#/website/traffic-social/zazzle.com/*/999/3m 25. https://www.wolfgangdigital.com/kpi-2019/ 26. https://www.bigcommerce.com/blog/how-to-drive-traffic-convert-customers/#how-to-drive-traffic-to-your-online-store 27. https://www.barilliance.com/cart-abandonment-rate-statistics/ 28. https://www.digishuffle.com/blogs/bounce-rate-benchmarks/#src1 29. https://www.g2crowd.com/products/zakeke/competitors/alternatives 30. https://wpbuffs.com/stripe-vs-paypal/

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THANK YOU

Design. Connect. Everyday.

Everyone.

Everything.

Everywhere.

WEBDAYS DESIGN STUDIO, LLC. 1324 Market St, Fifth Floor San Francisco, CA 94103