3 Major Predictions For the Future of Social Media All adults alive today were born when the first smartphone was invented, and they were alive when the first social media platforms emerged. When you think about it, it’s kind of crazy how far we have come in such a short time. It’s human nature to predict the future and prepare for it. Granted, in general, we as a species are awful at predicting the future, but sometimes our predictions are incredibly close to reality, even if they are not entirely accurate. Plus, they are fun. Social media platforms have come a long way. In the beginning, their main purpose, or at least what they were primarily used for, was to connect with long-lost friends, perhaps a high school sweetheart or two. Now people are making new contacts through these platforms. Social media has fostered not only personal relationships but also business connections. Advertising in the online world is something completely different than it used to be. Many of us only got to know brands because we encountered them through social media. Advertising has become very sophisticated in recent years, and social media optimization agencies in India and around the world are proof of that. The future of social media is crucial for individuals, businesses, and their brands as they play a game whose rules are constantly changing. So here are the key predictions about how social media will change in the near future and how marketing will change with it.
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