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ABOUTUS
MARKETING + CONSULTING SERVICES
“We envision a future where businesses are more than just commercial entities, but vessels of empowerment, infused with the essence of change, affecting each individual they touch through their branding and marketing endeavors. By aligning future vision and mission with purposeful strategies, we co-create a harmonious and uplifting world, where each person ' s potential is realized and celebrated, contributing to the greater tapestry of life."
Nationally Ranked Senior Financial Advisor #1 & #2 in the Country. Business Banking. Financial Analysis. Investment Securities. MBA Candidate. Record Breaking Digital Media Consultant Strategic Marketing Tactics. Brand. Web. UX/UI Design.
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THE MARKET
DIGITAL ADVERTISING
Ad spending in the Digital Advertising market is projected to reach US$679.80bn in 2024.
The largest market is Search Advertising with a market volume of US$279.30bn in 2024.
SEE INTO THE FUTURE
GET IN TOUCH
In the Digital Advertising market, 69% of total ad spending will be generated through mobile in 2027
In the Digital Advertising market, 81% of the Digital Advertising revenue will be generated through programmatic advertising in 2027
IGNORING ONLINE MARKETING IS LIKE OPENING A BUSINESS BUT NOT TELLING ANYONE.
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UX/UI STRATEGY
UX/UI strategy is an integrated approach to designing user experiences and interfaces that prioritize user needs and business goals It involves creating a roadmap for the entire design process, from research and wireframing to visual design and testing, with the aim of delivering an intuitive and visually appealing product that enhances user satisfaction and engagement.
Brand + Design
A dynamic fusion of compelling visuals, persuasive storytelling, and captivating data to ensure your message resonates with your target audience.
Information Architecture - Wireframe
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tactics UNDERSTANDINGADVERTISING
Programmatic advertising is a data-driven, automated approach to digital advertising that has revolutionized the way ads are bought and displayed online It leverages advanced algorithms and real-time bidding to enable advertisers to target their audience with precision By utilizing a wealth of user data and AI-driven decision-making, programmatic advertising ensures that ads are delivered to the right people at the right time, optimizing ad spend and improving campaign performance. This technology has not only streamlined the advertising process but has also allowed for more personalized and efficient ad experiences for consumers across various digital channels, making it a cornerstone of modern digital marketing strategies.
Geo-fencing is a specific technique within programmatic advertising that allows advertisers to create virtual perimeters or boundaries around physical locations, such as stores, events, or specific geographic areas When a user ' s mobile device or app enters or exits these predefined geographic zones, it triggers the delivery of targeted ads or content to that user. Geo-fencing is a powerful tool for hyper-local and contextually relevant advertising, enabling businesses to engage with potential customers based on their real-time physical proximity and behaviors. This technology can be particularly effective for driving foot traffic to brick-and-mortar stores, promoting location-specific offers, and enhancing the overall user experience by delivering content tailored to a user ' s current location
MATRIARCHMEDIA
DREAMMAPPING SIGNATUREOFFER
Within dreaming, there exists a continuum of levels or depths of lucidity, much as the fullness of our focus and awareness can vary in waking life. While our dreams may contain aspects of day residue, rehearsing, personal memory, and psychology, they can also connect us to the sphere of the unconscious, or the transpersonal dimension of the psyche, which contains not only the shadowy or unknown aspects of our nature but also the more divine.
The more clear, or lucid, our dreams become, the more we seem able to withdraw our subjective projections into the dream imagery
As a result, we can more directly know the numinous or spiritual qualities of the transpersonal sphere as our own and, in turn, integrate and realize these qualities in our waking lives.
Dream Mapping is the process of coming into alignment with the desires embedded within our subconscious. It allows us to reconcile the templates and data in a way that calibrates our fields to the highest frequency available at any given time Through this process it becomes possible to bring our dream life into reality
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CONSULTING SERVICES
traversing the entrepreneurial ecosystem with impactful resources
Brand Audit: Thorough assessment of the current brand image, equity, and positioning
Brand Strategy Development: Crafting a comprehensive brand strategy to enhance brand value and positioning
Market Research and Analysis: Comprehensive market research to identify growth opportunities in new regions or markets
Market Entry Strategy: Development of a customized market entry plan
Process Optimization: Streamlining internal operations to increase efficiency and reduce costs while maintaining quality.
Development of a tailored project management framework aligned with the company ' s business goals and industry best practices.
Establishment of standardized processes and workflows.
Tailored UX design solutions to align with your business goals and industry standards.
Creation of wireframes, prototypes, and user journeys to visualize the user experience.
Development of a comprehensive UX strategy that includes information architecture, content strategy, and interaction design.
P R O D U C T S
ASK US ABOUT ADDITIONAL PRODUCTS AND SERVICES NOT LISTED. WE’D BE HAPPY TO PUT TOGETHER A CUSTOM PACKAGE FOR YOU! W W W . M A T R I A R C H M E D I A . C A BRAND ENHANCEMENT + POSITIONING PACKAGE: OPERATIONAL EFFICIENCY PACKAGE: UX/UI STRATEGY PACKAGE: MARKET EXPANSION + STRATEGY PACKAGE:
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This case study offers an in-depth exploration of our client's remarkable rebranding journey, covering crucial elements of brand identity, project management, design, public relations, and UX/UI strategy. Faced with shifting market dynamics and evolving consumer expectations, the client initiated a transformative rebranding effort to maintain competitiveness within their industry
In addition to the components outlined in this overview, the process delves into how the company strategically approached UX/UI to enhance the customer experience It examines the meticulous planning and execution of the user interface and user experience design, ensuring that the rebrand not only represented a visual transformation but also integrated user-centric design principles. This UX/UI strategy played a pivotal role in enhancing the brand's accessibility, intuitiveness, and engagement, ultimately leading to improved customer satisfaction and loyalty.
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The success of this campaign serves as a noteworthy example for businesses seeking to adapt and excel in an ever-changing marketplace, showcasing how a comprehensive approach, including UX/UI strategy, can lead to a holistic transformation that captivates and retains a diverse and demanding customer base
Public Relations (PR) is a strategic communication discipline that involves managing the relationship between an organization and its various stakeholders, including the public, customers, employees, media, government, and investors.
PR professionals work to create and maintain a positive image and reputation for the organization by utilizing various communication channels such as media outreach, social media, press releases, and events. Their goal is to build trust and convey key messages.
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M A R K
TEWhattodoNOW
Next steps involve achieving tangible results and maximizing your businesses potential. We start by conducting an in-depth performance assessment to measure the effectiveness of your existing strategies and campaigns. These insights will guide us in finetuning our approach and identifying areas for improvement. We will also focus on leveraging emerging trends and technologies to ensure your vision remains at the forefront of the industry Ultimately, our goal is to continue delivering outstanding value by helping you to achieve your marketing and communication objectives in an everevolving landscape
MATRIARCHMEDIA CONTACTINFO: MATRIARCHMEDIA info@matriarchmedia.ca www.matriarchmedia.ca @thematriarchmedia