07. COLOUR PALETTE.
08. TYPOGRAPHY.
Tangier
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Minion Pro
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Minal
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BigCaslon
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09. SOCIAL PLAN.
SOCIAL
CONTENT
POST STORY
Models shooting Products Behind the scense Call to action
TIMING
STARTING
EQUIPMENT
MONITORING
INSTRAGRAM
The brand communication on Instagram will be multifaceted, designed to engage and captivate our audience through a variety of content types. Here’s how we plan to execute this:
Models Shooting Posts: regularly feature high-quality photos and videos of models showcasing our products. These posts will highlight the elegance and versatility of our collections, presenting our brand’s aesthetic in a visually appealing manner. Each post will include detailed descriptions and relevant hashtags to increase reach and engagement.
Product Posts: In addition to model shoots, we will post detailed images and videos of our products. These posts will focus on the craftsmanship, unique features, and benefits of each item. Behind-the-Scenes Stories: To provide a glimpse into our creative process, we will share behindthe-scenes content via Instagram Stories. These stories will include footage from photoshoots, the design and production process, and team interactions.
Call to Action: Each post and story will include a strong call to action (CTA) to encourage interaction and drive traffic to our website or shop. CTAs will be tailored to the content, such as “Shop Now,” “Learn More,” “Swipe Up,” or “Tag Us in Your Photos.” This strategy will help convert engagement into actionable outcomes.
STORY
MOCK UP
The brand communication on Facebook will be strategically crafted to engage and captivate our audience through a diverse range of content. Here’s how we plan to implement this:
Models Shooting Posts: We will regularly feature high-quality photos and videos of models showcasing our products on our Facebook page. These posts will highlight the elegance and versatility of our collections, presenting our brand’s aesthetic in a visually appealing manner. Each post will include detailed descriptions, relevant tags, and links to our website to drive traffic and engagement.
Product Posts: In addition to model shoots, we will share detailed images and videos of our products. These posts will focus on the craftsmanship, unique features, and benefits of each item. By providing close-ups and different angles, we aim to give our audience a comprehensive view of our offerings. Product posts will also include links to purchase, encouraging conversions directly from Facebook.
By integrating these elements into our Facebook communication strategy, we aim to create a dynamic and engaging presence that not only showcases our products but also fosters a strong and interactive community.
TIK TOK
Our brand communication on TikTok will be dynamic and engaging, leveraging the platform’s unique format to showcase our brand’s personality and products. Here’s how we plan to execute this:
Models Shooting: We will create short, captivating videos featuring models wearing our products. These videos will highlight the elegance and versatility of our collections, using trending music and effects to enhance appeal. We’ll use popular hashtags and participate in relevant challenges to increase visibility and reach. Products: In addition to model shoots, we will share detailed videos of our products. These videos will focus on the craftsmanship, unique features, and benefits of each item. We’ll use close-ups and different angles to give our audience a comprehensive view of our offerings.
Behind the Scenes: To provide a glimpse into our creative process, we will share behind-thescenes content. These videos will include footage from photoshoots, the design and production process, and team interactions. This content will help humanize our brand and create a deeper connection with our followers, making them feel part of our journey.
By integrating these elements into our TikTok communication strategy, we aim to create a vibrant and engaging presence that not only showcases our products but also builds a loyal and interactive community.
YOUTUBE
The brand communication on YouTube will be designed to engage and captivate our audience through a variety of compelling content. Here’s how we plan to execute this:
Advertising: We will create professional and visually stunning advertisement videos that highlight the elegance and quality of our products. These videos will showcase our collections in various settings, emphasizing their unique features and benefits. We will optimize these ads with strong keywords and descriptions to reach a broader audience and drive traffic to our website. Behind the Scenes: In addition to advertisements, we will share behind-the-scenes content that provides a glimpse into our creative process. These videos will include footage from photoshoots, the design and production stages, and team interactions. By showing the hard work and dedication that goes into creating our products, we aim to build a deeper connection with our viewers and foster brand loyalty. By integrating these elements into our YouTube communication strategy, we aim to create a dynamic and engaging presence that not only showcases our products but also builds a loyal and interactive community.
XOur brand communication on X (formerly known as Twitter) will be strategically crafted to engage and captivate our audience through concise and impactful content. Here’s how we plan to execute this:
Tweets with the Presentation of the Collection: We will regularly post tweets presenting our new collections. Each tweet will feature high-quality images or short videos highlighting key pieces, along with a brief, engaging description. We will use relevant hashtags and tags to increase visibility and reach a broader audience. Links to our website will be included to drive traffic and encourage purchases.
By focusing on these elements in our X communication strategy, we aim to create a dynamic and engaging presence that effectively showcases our collections and fosters a strong, interactive community.
