BRAND BOOK

Page 1


BRAND BOOK

IN DEX

01. Brand Identity

05. Colour Options

02. Logotype, Pictogram

06. Logo Geometry

03.Logo Positive

07. Colour Palette

04. Logo Negative

08. Typography

09. Social Plan

01. BRAND IDENTITY.

MISSION

The mission is to create a lasting impact through excellence, innovation, and authentic connection with its audience. Driven by the relentless pursuit of quality, the brand is committed to offering products that not only reflect its dedication to high-level craftsmanship but also shape a distinctive visual experience. Through a fusion of contemporary style and timeless values, the brand aims to exceed expectations, encouraging individuality and celebrating diversity. The mission translates into a constant commitment to innovation, creating a unique and engaging visual world that leaves a significant imprint on the minds and hearts of those who interact with the brand.

VISION

The vision of the brand is reflected in the relentless pursuit of a harmonious balance between modernity and authenticity. With an eye on the future, the brand aspires to be a beacon of innovation, embracing diversity and creativity. The mission is to create meaningful connections with the audience, channeling the vital energy of the present into distinctive and timeless design. Through bold aesthetic choices, the brand aims to create not only quality products but also to shape a unique visual experience, thus strengthening its presence in the contemporary landscape. The vision vision is driven by the belief that excellence lies in the balance between tradition and innovation, offering a lasting and recognizable appeal in the hearts of the audience.

VALUES

The brand embodies a set of essential values that define its identity and guide every aspect of the brand. Quality is at the core of operations, from product development to visual presentation, to provide exceptional experiences. Innovation drives creativity, pushing the brand to constantly explore new territories and embrace unique solutions. Founded on integrity and authenticity, the brand’s commitment establishes strong relationships of trust with its audience. The celebration of diversity is reflected in the brand’s inclusive approach, helping to shape a brand that resonates with a wide range of individuals. The brand is dedicated to blending style and substance, creating a visual universe where aesthetics and values intertwine in harmony, strengthening the special bond between the brand and its community.

BALANCE CREATIVITY

EQUILIBRIUM HARMONY

02. LOGOTYPE, PICTOGRAM.

03. LOGO POSITIVE.

04. LOGO NEGATIVE.

05. LOGO OPTIONS.

APPLICATIONS

06. LOGO GEOMETRY

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BRAND BOOK by Matilde Cena - Issuu