Embrace digital detox to live a fulfilling and meaningful life Our interest in technology and smart digital gadgets are driving us crazy like never before. With more than 35% of the world’s population in possession of a smartphone, the obsession with digitized devices and technological advancements has pushed social interactions and relationships to the backseat. It is no hidden fact that the global population that is able to access internet and smartphones are almost on the verge of digital addiction where mankind is over-using technology. Just like alcohol and drug addiction, today is the time when smartphone users need to decide if they want to get rid of this technology addiction or not. The conscious process of getting rid of screen addiction is called digital detox. Digital detox challenge run by Punkt. Punkt., a brand that is driving digital detox and minimalistic technology dependence, in its own special way, runs a ‘Digital Detox Challenge’ where smartphone users are invited to take up the challenge so that they can take time of from technology and focus on other aspects of life. Digital detox is but obviously a personal choice and individuals who are self-confessed addicts of technology and smart devices take up the challenge from Punkt. to consciously keep themselves away from the over-use of hi-tech and next-gen devices and gadgets.