Design AND use paradox The Big Picture
Our research revealed an on-growing problem, i.e., a discrepancy between the consumers’ perspective and relationship with the issue of sustainability and how they actually deal with it.
Is the use of paper bags ‘greener’ than using plastic bags? These are some of the issues around using paper bags: Logging industry: massive habitat destruction and long-term ecological damage Finishing process: using tremendous heat and pressure with a chemical mixture limestone and acid Transport and become bags: chemical, electrical and fuel these energy inputs Recycle: requiring a chemical process to re-pulp them and use water to wash any leftover link
Is bamboo an alternative sustainable material? Grown mostly in Asia: be shipped Finishing process: using carcinogen Keep up with demand: increasingly using fertilizers and pesticides Replace forest to have more profitable bamboo: decrease biodiversity in the region
10 | Climate CoLab - Nike: Materials Matter Challenge · The Big Picture