Smart City: Materials, Technology and People by Material Connexion Italia

Smart City: Materials, Technology and People Exhibition conceived and organized by Material ConnexionÂŽ Italia, at Superstudio PiĂš, via Tortona 27, Milan, from 16th April to 12th May 2018.

Patronag e

Curated by Giulio Ceppi

CONTENT INDEX

1. Introduction

Colophon From materials to the city by Rodrigo Rodriquez and Emilio Genovesi For a Latin way to the Smart City by Giulio Ceppi Megatrends City levels Yona Friedman: a sustainable project for the Smart city

3 5 6 17 25 26

2. Cluster and participating companies

Advanced Building + Infrastructures Connected City + Net Citizenship Smart Living + Inclusion Sustainable + Circular City Integrated Mobility + Accessibility Food Policies + Urban Agriculture

33 39 44 49 56 62

3. Events and panel

4. Exhibitors and Media Partner

161

1. Introduction Colophon From materials to the city by Rodrigo Rodriquez and Emilio Genovesi For a Latin way to the Smart City by Giulio Ceppi Megatrends City levels Meuble Plus by Yona Friedman: a sustainable project for the Smart City.

Idea by Rodrigo Rodriquez, Emilio Genovesi with Michelangelo Vallicelli Curatorship and staging project Giulio Ceppi Executive direction Emilio Genovesi with Federica Pastonesi, Giovanna Sicignano and Federica Agati Partner companies coordination Giovanna Sicignano Executive project Federica Pastonesi with Natalia Brancaleon, Daniela Scalia and Federica Citterio Graphic project Alessandro Boscarino Supervision of works Federica Pastonesi Communication and media partners Spoongroup Srl e Federica Agati Press Office Spoongroup Srl Photography Elena Galimberti Text contribution Laura Tardella

Installation Meuble Plus by Yona Friedman for CONAI and Consortia for the recycling of steel, aluminum, paper, wood, plastic and glass packaging Curated by Maurizio Bortolotti con Daniela Amandolese Special thanks to Alvise De Sanctis, Emanuele Bompan, Marco Bevolo Master students Touch Fair Architecture & Exhibit Space, UniversitĂ IUAV di Venezia / a.a. 2017-18

From materials to the city Material ConneXion® was born as a proactive hinge connecting manufacturers of innovative and eco-sustainable materials, design architects, architects and designers: thus offering a service to the innovation of small and medium enterprises. The consequence of this activity was the creation of the Materials Village project which, since five years, has allowed manufacturers of materials to showcase their product innovations during the Design Week. The skills acquired and the evolution of the context in which we move have led us to broaden the horizon of our mission, and to contribute to the spread of attention to environmental sustainability, with particular reference to the Circular Economy, to the use of new energy sources and the role of companies in the IT world. Last year, with the exhibition “New Materials for a Smart City” we approached the important theme of the future of cities, starting from the base of our skills; this year with the new project “Smart City: Materials, Technology and People” we tackle it with various initiatives, linked to each other with the aim of providing a broad and detailed vision, thanks to experts from the many sectors of the intelligent, digital and inclusive city. All this with the precious collaboration of the architect Giulio Ceppi who took care of the exhibition. We also have the ambition, with the exhibition and the panel of debates that will take place during the Design Week, to transfer for the first time the message to the large audience that will visit us at Superstudio from April 16 to May 12. In addition to the exhibition, we will present the fifth edition of Materials Village, and a series of events organized in collaboration with public institutions, schools and research centers. We believe we can be proud of our contribution to the Design Week.

Rodrigo Rodriquez President Material ConneXion® Italia Emilio Genovesi CEO Material ConneXion® Italia

Drawing by Giulio Ceppi 6

For a Latin way to the Smart City or the era of smart citizens and the City by all

With this exhibition wanted by Material ConneXion® during the Design Week 2018, our objective is to develop a different and innovative form of what is still called Smart City, knowing that this expression has American origin and is always characterized by a sort of techno-pragmatism of an Anglo-Saxon matrix. Without wishing to criticize this approach a priori, however, we believe it is worth trying to explore a perhaps complementary road, which arises from the specificity of the Italian way of “doing project” and in particular from the design culture, more than, paradoxically, from disciplines of architecture and urban planning. In fact, in the last 50 years Italian design has achieved an important dimensional and value growth, which has led it from the simple scale of objects to a systemic and relational vision, aimed at including the social and territorial dimension. Maybe this approach represents a sort of new compendium for a Latin way to the concept of Smart City, starting precisely from the importance of morphological and urban characteristics, territorial and climatic specificities, living cultures and lifestyles that in our country, whether we like it or not, are still strong and alive differences, and that inevitably mark a sort of Glocalism on a national scale.

The anthropometric change of Italian design: from the spoon to the city Since the early post-war Italian period, then from the 50s and with the following economic boom, the famous expression of Ernesto Nathan Rogers “from the spoon to the city”, perfectly interpreted how the project was more and more a method capable to address different scales and themes indifferently. The culture of design advanced to complementary scales, expressing in Italy single distinct personalities and different and contradictory approaches, for sensitivity and taste. Often the interdisciplinary crossings between the scale of the object, of architecture, of graphics and art are particularly evident and connotative in Italy, especially by looking at the masters of Italian design: how to interpret, otherwise, heroic figures like Ettore Sottsass, Marco Albini, Marco Zanuso or Vico Magistretti... incomprehensible without evaluating the interdisciplinarity and contamination of genres and scales. A confirmation of this strongly transversal approach comes from the great planning orchestration staged in Italy by a company like Olivetti just starting from the 50s, in which the communicative and visual attention, the product dimension in the systemic logic, the architectural concept of the spaces, up to the territorial vision (the famous Regulatory Plan of the Valle d’Aosta of 1937 made with BBPR, Bottoni, Figini and Pollini and coordinated by Adriano Olivetti himself) contribute, in a strongly interdisciplinary scenario, to demonstrate the great organizational skills of design culture. With the ‘70s and the arrival of Radical Design through the well-known work of groups like UFO, Archizoom or Superstudio, there is another interesting dimensional and conceptual gap: the culture of design, of the metaphysical and pop object, it explicitly enters the scale of architecture, or rather of urban planning and the definition of artificial landscapes. The design firmly addresses the territorial utopia, the theme of the artificial landscape, expanding to the grand scale, even if with a certain degree of irony. The 80s and 90s saw other elements of growth and expansion in the phenomenological complexity of design, where primary Design investigates the field of the subjective and the non-visible, contesting through its theoretical manifestos (Trini Castelli, Petrillo) the primacy pure-visibilist of the geometric form. Smells, tactile sensations, colors, perfumes... 7

dimensions difficult to describe and draw in a clear and competent form by the design require new design grammars, new tools for observation and analysis of reality. In the early 2000s, the ability of design to expressly expand over time and to anticipate the future is added with Vision of the future (1996), a Visioning project designed and coordinated by Stefano Marzano in Philips Design, where for the first time an enterprise systematically and transversely addresses the theme of a complex scenario to come. At the same time, the systemic approach, able to integrate technology, consumption, behaviors and markets within a single spatial and urban vision, where the company itself is understood as capable of generating a living organism, becomes the premise of new design disciplines and related products training, as demonstrated by Masters such as Strategic Design (Polytechnic of Milan, 1998-Manzini) and Business Design (Domus Academy, 2005 - Ceppi). In fact, it is the dimension of time, not only of the spatial and systemic dilatation that comes into play, combining design and temporal forecasting, generating a design that is no longer based on the idea of punctual intervention, but fluid and extended, increasingly horizontal, and open to the turbulent dynamics of consumption and markets. Inevitably, even the emergence of the environmental question and of Green Design implies the visualization of previously unknown variables and the introduction of different scales from the purely objective one: the planetary and global question involves not only a different consciousness, but also an attention towards ecosystems of which we are an inevitable part, but of which we had lost knowledge and conscience. The concept of traceability (Petrini) decrees a circular and non-linear vision of things, declining the green economy as Blue economy (Pauli): dimensions that were previously not perceived become significant and visible, extending the perception of the product to its entire life cycle, and connecting ecology, biology, chemistry on the one hand, transport and logistics, construction and energetic impact, urban planning and land use on the other. The “before and after” dimensions is added to the “durability”, where energy, consumption, raw materials are further levels of visualization and control necessary to define a “good design”. With Service Design, the product is increasingly decentralized and integrated with the service and relationship component, through new sustainable and alternative use cultures, such as sharing, car pooling, peer to peer and virtuous sustainability practices that require sharing of values and inclusion of new measures: the carbon footprint becomes an index of value, while absolute judgment and design revitalizes the urban dimension, starting from the bottom, from the scale of the object understood as part of Experience Design.

The emerging scenario of Smart City: the city of intelligent citizens Perhaps now we have arrived at the beginning of a powerful inversion of course: after having outsourced all the externalization, like our thinking in a portable computer, the system of social relations within the network, we are about to technologically transfer the relations within a city. We are at the point (parallel and synchronic) of inversion. The Internet of Things (IoT) scenario offers a world made up of billions of sensors, a Smart City connected by networks of networks, in which systems of things and people interact with each other, creating an infinite prosthetic belt with which we will have to learn literally to navigate in order to survive in a universe of atoms and bits fused together (de Kerchove). The scenario of the ubiquitous computing on which Wired already reasoned since the 90s, arguing how much we should end up using those boxes that we still call computers, and hope for a reality made of widespread and distributed intelligence, of intelligent objects: metaphorically, to say it with Stefano Marzano, modern butlers, or butlers able to serve in a silent and polite manner. An implied suggestion of a city that can be defined as intelligent only if it is inhabited by aware and collaborative citizens, in fact intelligent. 8

The re-domestication of nature: a city world as an antidote The scale of which we must seize the inversion is not only symbolically our body, but also our own environment, in full: we witness, for example, a campaign, expelled and opposed to the artificial urban context in the last two centuries, which instead returns victoriously in the city: vegetecture proposes a different concept of green in the city, strongly integrated and destined to modify lifestyles. It is not about making wine on a terrace in Manhattan, as some bored billionaire can do, but to define new productive and behavioral models. Starting from Emilio Ambasz and passing through Peter Brooks and Andrea Branzi, up to the vertical agriculture guru Dickson Despommier or the vertical woods of Stefano Boeri, durability and care, production and consumption, living subjects and life cycles, biodiversity, are the concepts that the design of future megalopolis is changing. Educational and therapeutic gardens, sensory gardens, night gardens for Alzheimer’s patients (healing gardens) are just some of the areas of experimentation of Evidence based design, which aims to be an approach capable of generating economic and psychological benefits to the inhabitants of the cities. Marc Augè has well explained the dichotomy between the city/world, real and local and the world/city, virtual and fluid. The latter is the equivalent of the world as a spectacular landscape (Deborde), as an illusion of a single large connected planet, seen from the window of an orbiting space capsule: ubiquity and instantaneity dominate our culture, guaranteeing a dilution without borders, a expansion without places, turning us all into globalized tourists. These decentralized cities, generated by interiors thanks to which the global wins over the local, from standardized exteriors, must be colonized again, but starting from the bottom, from the culture of services and design, where architecture and urban planning prove to have failed miserably. Today, Car2Go is worth more than a PGT, a sensory garden makes more education than a course in the laboratory, a Festival of growth motivates more people than an assembly and trade union. The city is the city of design and even the individual architectures, whether we like it or not, are too often just large archistar objects, celebrated as coffee-pots or vases placed on a disproportionate shelf on an urban scale. A different approach, if not the opposite, from that of Design for all, which seeks instead to include and understand specific differences, to design democratically to understand and accept the differences in sensory, cognitive and cultural, physical and kinetic order. In the end we are all “children of the stars”, not just the archistar, precisely.

Facing the infinitely large: the learning city In fact, according to what Giovanni Bignami (director of the Italian aerospace agency) says, we are truly “children of the stars”, as the famous song recited: actually, the Integral satellite showed us that iron is born and is composed in the sky by an explosion of gamma-ray energy (which only iron can emit...), as well as carbon. They are the two building blocks of life and that red color in our blood should remind us of it. The thermonuclear fusion, which takes place every day in the sun, teaches us that we are made of the same elements, from the carbon of our tissues to the calcium of our bones, also produced by the stars. As if to say that the infinitely large belongs to us and then we must not, in the end, feel it so far: if anything we should know it, intimately, I would say, almost paradoxically. It is not therefore a matter of foreseeing life on Mars (even if someone believes that smartness means living in an immediate future...), but to think about intriguing visions such as the Great Design, proposed by an astrophysicist of particular narrative and theoretical talent such as Steven Hawking: between the initial state of a system and our subsequent measurements, such properties evolve in a certain way, which physicists call the “history 10

of the system”, as defined by an author such as Richard Feynman. These “stories” implicitly demonstrate that there is in fact no concept of reality that is independent of descriptions or theories. In short, to say it in terms close to design, storytelling is also fundamental in science and taking possession of it is as necessary today as it is in design, especially when working on urban stairs.

Understanding the value of connections: the tracing city In the last twenty years we have assimilated from SlowFood talking about traceability and supply chain, that these are the important principles for evaluating any agri-food product. Tracing means connecting the hic et nunc, what we find on our plate, with something bigger and more complex, with the territory that generated it, with animal and vegetable species, with the processes and treatments that have characterized and defined it. In some way it is to create a sort of “product cosmology”, to define the material universe of relationships and connections, and therefore to decree its value and perceived quality. This awareness of the relationships that connect matter and man, natural and artificial universes, is not different in fascination and complexity from what the Integral satellite tells us. On the other hand, as claimed by historian Niall Ferguson, the network is then a déjà vu if we compare it with what happened in the Sixteenth Century with the impact of the printed paper, which was in some way the first social era, even with and times different from ours. So understanding the connections, connecting the local with the global, the part with the whole, the city with the citizen, is a challenge that has always been fundamental for man, and if today religions and mythologies no longer seem sufficient, the design plays an important role in this process of justifying the meaning and value of things. As Marc Augè also reminds us, the right of God to interfere in the lives of human beings is still alive today: a sort of right of interference. A right that even the culture of design must reserve itself, albeit with greater modesty: knowing how to provoke, always with due respect and the necessary intelligence.

Designing from below: the city of creative communities Prosumers society, hoped for by futurologists and meta-economists like Jeremy Rifkin or Chris Anderson, provides millions of people in a position to produce and share energy, materializing objects made with 3D technologies: someone talks about the third industrial revolution where business will not be only limited to B2B or B2C, but it will extend to H2H (Human to Human) is already defined. It is a question of reducing production costs, with benefits for all, creating unprecedented and continuously transmigrating social networks. Over five hundred years ago, Piero della Francesca stated that in a canvas the relationship between two cypresses is more important than the design of a single cypress: design must now understand how the relationship and involvement are a very powerful design key, a sort of vision Buddhist world of infinity and invisible relationships, which if properly activated can transform our perception of what we define, naively, real. However, the utopia of education for all and the ubiquity of knowledge, a result of googling on the Internet, cannot be understood as a form of democracy or even worse than participation. Internet remains a means, not an end: an illusion of freedom and not the guarantee of being free. Ezio Manzini in his pamphlet Design when everybody design makes us understand how it will inevitably change the role of the designer in the future, an increasingly social and political mediator, less and less subject to the mere service of industry or the media. 11

What if the Smart City was like a lichen? The urgency of the City by all To conclude these arguments and finally find the promised Latin way to Smart City, a metaphor can help us. The metaphor starts from the recent discoveries about lichen in relation to their hybrid nature: in fact the lichens, which boast 500 million years of life on the planet (we reach only a few hundred...), are on the one hand an organism that guarantees the structural function, on the other an ecosystem, which instead defines its photosynthetic and energetic function. In fact, lichens are the cross between fungi and algae, that is how technically a symbiosis is defined in science. We can define lichens, for a total of 14 thousand species, as symbiotic organisms of cells. Conceptually, lichens can be defined as an emergent property (Goward), as a threshold capable of decreeing the origin of life, but in which it is not the individual who makes the difference, but the network. Here’s what we’re interested in is a Smart City at the end, beyond the technical definitions that can be given by the City Protocol, the ISO 37120 or the Smart City Wheel by Boyd Cohen: a relationship system that produces value, where everything is more than the sum of the single parts, to say it in a Gestalt way, where technology is an instrument of symbiosis and empathy (Rifkin). If in the past the government of the city was deferred, with predictive and normative urban instruments, in the symbiotic city the negotiation takes place in real time, the laws change according to the changes in progress, the citizens share what is about to happen consciously. An aptitude already included in the emerging definition of Resilient City, where the city’s ability to absorb traumatic events, whether they are social rather than climatic, is accentuated. To the concept of “intelligent” (smart) perhaps it is perhaps then preferred, precisely in our Latin declination, that of “conscious” (aware), or intelligence as able to understand the value of diversity, to always be ready for replication, to have awareness of the processes and transformations under way. A city of all is a city for all (a City for all, we could define it), in the full principles of inclusion and resilience. Years ago at the Polytechnic of Milan together with dear friends of exception (the artist Paolo Icaro, the life coacher Massimo Fioruzzi, the journalist Virginio Briatore, the food and wine Giacomo Mojoli) we spoke, perhaps prophetically, about Awareness Design, where we were interested in exploring and to understand what would have happened if the usual attention paid by the architect designer/designer to the object was associated with continued attention on the subject itself. What would have happened if it were objects, buildings, talking to us and communicating with us, as happens in the next scenario of the Internet of Things? Where does the distinction between subject and object, between reality and narration, end? Perhaps in a short-term future we will need to learn to design objects that are increasingly understood as “quasi-subjects” and to recognize a world where distinctions between subject and object become ever more fluid and subtle, where cities are also understood as brands and brands, relational and territorial contexts, interactive frames that produce recognized value. Therefore, in Italy, it is impossible not to think, for example, that next to any Smart City idea there is no Smart Land, distributed and interconnected, that brings with it an idea of growth and awareness of the territory, as the first place from which to start and on which to try to invent and graft new and widespread forms of government, entrepreneurship, sociality, collaboration between subjects, networks. With a view to increasingly closer integration between cities and the countryside for development, technological innovation, environmental sustainability and the identity of individuals.

I think these are the Latin and Italic bases of the Smart City, or rather of the City by all, a city of distinct and different individuals but able to deal with and be aware of everything and of the whole, to go beyond themselves, as the lichens, silently, for millions of years, teach us it is possible to do. Giulio Ceppi Architect and curator of the exhibition.

Minimum reference bibliography - Marc Auge “The future”, Verso, 2014 - Piero Bassetti, “Svegliamoci, italici”, Marsilio, 2016 - Giulio Ceppi “Design Storytelling” Fausto Lupetti Design, Milan, 2012 - Giulio Ceppi “Awareness Design, Fausto Lupetti Design, Milan, 2011 - Roberto Cingolani “Il mondo è piccolo come un’arancia”, Il saggiatore, Milan, 2014 - Derrick de Kerchove, “Brainframes”, Basrkerville, 1993 - Guy Debord “La società dello spettacolo”, Stampa Alternativa, 1970 - Trevor Goward, “Ways of enlichment”, www.waysofenlichment.com - Stephen Hawking “Il Grande disegno”, Feltrinelli, Milan, 2011 - David Le Breton “Il sapore del mondo” Raffaello Cortina editore, 2007 - Andre Leroi-Gourhan “Il gesto e la parola, Einaudi, Turin, 1982 - Ezio Manzini “Design when everybody design”, MIT Press, Boston 2016 - Stefano Marzano “Vision of the future”, B+K editors, 1995 - Gunter Pauli “Blu economy”, Edizioniambiente, 2010 - Carlo Petrini “Buono, pulito e giusto”, Editore Slow Food, 2016 - Jeremy Rifkin “La civiltà dell’empatia”, Mondadori, Milan, 2010 - Clino Trini Castelli, Antonio Petrillo “Il lingotto primario”, Arcadia, Milan, 1985 14

The 5 megatrends 1. The planet under stress Tackling the finitude of global resources and propose new approaches to preserve the ecosystem

2. Sharing and co-creation Crowd funding and sharing economy; the revolution of “makers” and 3D printing; networking and knowledge sharing: the role of IT

3. The need for security Giving answers to the growing challenges on the safety of individuals and society generated by globalization: protecting both data and people

4. Nutrition and new agriculture Developing techniques able to respond to the need to feed the entire global population; redesigning the relationship between city and countryside

5. “Silver” Megalopolis and new welfare Managing the progressive increase in the global average age and demographic changes; setting guidelines for sustainable welfare

1. The planet under stress WATER

FOOTPRINT

The Water footprint measures the amount of water used to produce each of the goods and services we use. It can be measured for every single process, like the growth of rice, for a product, like a pair of jeans, for the fuel we put in our car or for a multinational company. The trace of water is a measure of human appropriation of fresh water in volume of water consumed or wasted. The trace of water allows us to respond to broad requests for companies, governments and individuals. For example: on what does the water used by my company or in the supply chain depend on? How are the regulations protecting our water resources? How safe is our food or energy supplies?

The world incarbon emissions

Loss of forests between 2000 and 2016

2. Sharing and co-creation Internet map

The term Commons-based peer production (CBPP), also known as equal production based on working together, describes a new model of socio-economic production in which a large number of people work in cooperation, usually on the internet. Joint projects usually have less rigid hierarchical structures than those built under traditional business models. These projects are designed without the need for financial compensation for account takers. Equally based businesses have two main advantages compared to the hierarchical approaches to production: information gain (which allows individuals to assign tasks that reflect their skills, competences and interests that generate dynamic content) and a great variety human resources and information.

The flow of the history of Wkipedia

Analysis of Social networks

3. The need for security

After September 11 the perception of the planet has changed and the sense of security continues to change meaning, based on the growth of the role of terrorism, religious war, health problems and new plagues, flows of migration and policies. Risk can be found where you donâ&#x20AC;&#x2122;t expect it, and the search for peace and security remains in constant movement from country to country.

The safest countries in the world Small Countries

Midsize Countries

Big Countries

<5millions

Not even the digital dimension, practiced in your private environment, can be considered a safe place in itself, as well as the web, smartphones, computers are important tools not only for terrorist attacks, but they can easily become a source of aggression through each of us, through cyber attacks, viruses...

5-20 millions

>20 millions

4. Nutrition and new agriculture

Life is growing from a qualitative point of view based on indicators such as life expectancy, leisure time, time to think, services and biotechnologies and genomes are a promise for a better future. Food allergies and intolerances are spreading more and more, therefore people choose foods not derived from animals or vegan food: everyone wants to be a â&#x20AC;&#x153;locavoreâ&#x20AC;? producer with a garden or become a stakeholder of a bio farm. Numerous devices allow us to check our healthy profile and telemedicine gives us 24-hour support.

Interest in consumption of vegetarian food

Carbon emissions

5. â&#x20AC;&#x153;Silverâ&#x20AC;? Megalopolis and new welfare Population distribution in the USA

For the first time in history, more people live in urban rather than rural areas. In 2015, 3.5 billion people live in urban areas. In the coming decades, the entire population will grow in urban areas. Furthermore, the majority of population growth will take place in developed countries, where the population is expected to grow twice as high as 5.2 billion in 2050. Migration from rural to urban areas has always played a fundamental role in the growth of cities. Even the age of the population is unprecedented, a pervasive phenomenon and destined to last, without comparison in human history - the XXI will witness a faster growth of the age than the last century.

Proportion of population ages 60 and above

City levels 1.

2. yside untr Co

s tie

Oth er ci

1. PLANE The level of aerial and digital connections that allow the city to connect with the outside and inside; it is the level involved in phenomena related to climate change

2. GROUND The level of what is visible and tangible; buildings and infrastructures, houses, factories, surface transportation

3. UNDERGROUND The level of hidden networks, infrastructures and services: from water management, to wiring, to underground transport

Yona Friedman: a sustainable project for the Smart city Yona Friedman became internationally famous for his radical ideas on architecture, especially for the concepts of “mobile architecture” and “space city” and for his ideas for developing a sustainable architecture, based on the participation of the inhabitants in the realization of the city. His concept of architecture, which inspired generations of architects, in recent years has focused on the use of elementary structures, based on a wide range of construction modules and open to the use of simple and recyclable materials. For the Smart City of Material Connexion® Italia, in collaboration with CONAI and the six Consortia for the recycling of materials, Friedman has developed a project in which his ideas on the reuse of waste and recycled materials represent a key point. Since the early seventies, when the need for a contemporary civilization that could no longer be based on the waste of raw materials and basic materials began to grow, Friedman theorised the reuse of materials in his work, especially starting from his vision of a “survival architecture”. For the “Smart City” of Milan, Friedman devised a “site specific” project in the main courtyard, where the six basic materials of our daily life, plastic, steel, aluminum, cardboard, wood and glass, today at the center of many plans which allow for recycling, will be used to make some of his architectural concepts through elementary geometric shapes through which he developed his most recent ideas. According to Friedman, architecture must respond to the basic needs of man and must be in symphony with a harmonious life within a community. It must therefore be based on an idea of communication. Within this idea of a “communication architecture”, the recyclable materials are communicative as they can be reused in a virtually endless process to build and reshape the environment in which we live. Friedman shows us how to produce new architectural concepts with the use of these materials for one type of habitat based on sustainability. For a planet increasingly subject to major changes in the environment the reuse of materials in the work of this great architect expresses, with great punctuality, concepts that can guide the methods of construction and creation of the environment in which we want to live today. Maurizio Bortolotti Art curator

CONAI and the Consortia for the recycling of packaging materials. CONAI (National Packaging Consortium) and the six Consortia for the recycling of materials, RICREA (steel), CIAL (aluminium) COMIECO (paper and cardboard), RILEGNO (wood), COREPLA (plastic) and COREVE (glass), are the solution to an environmental problem that, 20 years ago now, highlighted the need to abandon the false solution of landfills in order to focus on the recovery of packaging waste, which was to be considered as a resource with economic value. Since its inception the consortia system, operating on a non-profit basis and with an aim of public interest, has guaranteed recycling and recovery of packaging waste, thus obtaining important environmental, social and economic benefits and contributing to the development of an industrial sector able to consider waste as raw materials to be put on the market again and again. The fundamentals of shared responsibility are the main strenght of the consortia system. Indeed, in the management of packaging waste, everyone is involved: citizens start the virtuous recovery cycle through the correct separation of steel, aluminium, paper, wood, plastic and glass; Municipalities manage the separate collection of packaging waste; packaging producers and user companies, by joining the consortia system, are committed to adopting preventive measures and pay the additional cost for separate collection.

Thanks to recycling, the materials are transformed into new products In just one year*, CONAI and the Consortia have guaranteed the recycling of 4 million tons of packaging, thus saving resources and preventing the construction of 10 medium-sized landfills and the emission of 9.6 million tons of CO2eq. Nowadays, Italy can be considered one of the best performing countries in Europe, thanks to a recycling rate out of 78.2% on 12.6 million tons put on the Italian market. But there is still much to be done, because we must now face new challenges in order to speed up the transition from the consumption model to a veritable circular economy and achieve sustainable development. A feasible goal that requires the cooperation of everyone: companies, authorities, communities, but above all every citizen.

* CONAI 2017 Sustainability Report

2. Cluster and participating companies Advanced Building + Infrastructures Connected City + Net Citizenship Smart Living + Inclusion Sustainable + Circular City Integrated Mobility + Accessibility Food Policies + Urban Agriculture

The 6 clusters 1. Advanced Building + Infrastructures Advanced building materials for infrastructures, casings and interiors; technical and intelligent products for building, renovating and improving buildings and living, from acoustics, lighting and air quality

2. Connected City + Net Citizenship Intelligent solutions for information exchange, data collection and management and new interconnected urban living

3. Smart Living + Inclusion Materials, technologies and ideas that improve the quality of the objects that surround us and of our daily life: from the home, to work, to the outdoors

4. Sustainable + Circular City Materials and technologies for a sustainable city, for healthiness and well-being in the urban environment, for the reduction of consumption and the management of waste and resources with a view to circularity

5. Integrated Mobility + Accessibility Materials and technologies to support new intra and inter-city mobility: from car/bike sharing, to multimodality, to the revival of public transport

6. Food Policies + Urban Agriculture Material solutions for a more sustainable approach to food and for the integration of green and agricultural spaces within the city 32

1. Advanced Building + Infrastructures Advanced building materials for infrastructures, casings and interiors; technical and intelligent products to build, renovate and improve buildings and living, from acoustics, lighting and air quality. A smart strategy for city development deals with understanding the ways in which buildings can interact with the surrounding environment, understood as a set of climatic, social and energy factors. With smart cities, it is therefore advisable to look at buildings and infrastructures no longer as artefacts but as â&#x20AC;&#x153;processesâ&#x20AC;? involving a multiplicity of agents - such as information on the flow of people or data on the energy consumption of a district.

Autogrill Villoresi Est, Giulio Ceppi + Total Tool - Italy

Powerhouse, SnĂ¸hetta, Trondheim - Norway

Sharing Cities è un progetto

dell’approccio tradizionale di intervento sui contesti urbani.

Europeo Horizont 2020 con circa 24 milioni di euro. Si tratta di un banco di prova per trasformare l’idea di Smart City in realtà e nel contempo contribuire al miglioramento

Sharing Cities is a ambitious project funded by H2020 EU Programme by 24 Million of Euro. It’s an proving ground for a better common

1. MEGATRENDS

Condivisione e co-creazione

Il pianeta sotto stress

previste dal progetto sull’area pilota di Porta Romana-Vettabbia.

edilizio esistente, sulla messa a sistema di servizi di mobilità elettrica e condivisa per il cittadino e sulla raccolta di dati e informazioni per la comprensione delle dinamiche della smart city.

Il progetto Sharing Cities punta all’ascolto e alla partecipazione di tutti i soggetti interessati,

approach to making smart cities reality. By fostering international collaboration between industry and cities, the project seeks to develop

L’obiettivo del progetto è individuazione di soluzioni “intelligenti” ed integrate, con elevata appetibilità per il mercato.

It will result in integrated commercial scale smart city solutions with high market potential.

Attraverso il progetto verrà sperimentato un quartiere modello, “smart” ed a emissioni "quasi" zero, per rispondere alle

The project will test a new model for urban district, "smart" and zero emissions oriented, to meet the main environmental challenges and improve inhabitants daily life.

Sharing Cities lavora sulla

2. CLUSTER Ambito applicativo

città e migliorare la vita quotidiana dei suoi abitanti.

Advanced building + Infrastructures

Il progetto propone interventi di mirando a ridurre i consumi attuali. I cittadini sono coinvolti

Integrated Mobility + Accessability

Servizi di mobilità condivisa e sostenibile con punti di ricarica per veicoli elettrici, stazioni del bike sharing, parcheggi intelligenti, per migliorare la qualità degli spostamenti quotidiani e ridurre le emissioni inquinanti.

degli interventi .

3. CITY LEVEL

Sharing Cities agisce al livello di città, con nuovi servizi di mobilità a valore aggiunto per il cittadino, l'installazione di lampioni intelligenti per la

Livelli applicativi di intervento

del patrimonio edilizio esistente.

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Sharing Cities operates at middle level, City level, with new mobility services with added value for citizens, installation of smart lampost for data collection and existing building renovation.

3M traduce la scienza in soluzioni capaci di migliorare concretamente la vita di tutti i giorni. In Italia 3M ha una presenza consolidata da più di 50 anni di attività, circa 700 collaboratori, un fatturato di oltre 455 milioni di euro ed una vastissima gamma di soluzioni tecnologiche. I più elevati

standard di sostenibilità caratterizzano la sede di Pioltello Malaspina (Milano), con un Centro Innovazione e 6 Centri Tecnici. 3M translates science into solutions able to concretely improve everyday life. 3M has a consolidated presence in

1. MEGATRENDS

Il pianeta sotto stress

Membro del Dow Jones Sustainability Index dal 2000, 3M ha cominciato ad occuparsi di tematiche riguardanti la sostenibilità molti anni fa, ottenendo risultati concreti e ponendosi obiettivi diminuire l’emissione di inquinanti grazie all’utilizzo di prodotti 3M.

Il bisogno di sicurezza

Italy for more than 50 years, about 700 employees, a turnover of over 455 million euros and a very wide range of technological solutions. The highest standards of sustainability characterize the HQ of Pioltello Malaspina (Milan), with an Innovation Center and 6 Technical Centers.

3M è impegnata concretamente nella sostenibilità dal 1975 e da sempre attenta all’ambiente nello sviluppo di materiali per l’alleggerimento, il risparmio energetico, la riduzione delle emissioni di CO2 e la razionalizzazione dei consumi.

3M has been concretely committed to sustainability since 1975 and has always paid attention to the environment in the development of materials for lightening, energy saving, the reduction of CO2 emission and the rationalization of consumption.

“Smart living” fa parte del DNA dell’azienda, insieme alle parole sostenibilità, innovazione, tecnologia e sicurezza che hanno ispirato il progetto outdoor che i due business di 3M Industrial e Electronic&Energy presentano insieme e i cui protagonisti sono 3M VHB™ e 3M Bumpon™.

"Smart living" is part of the company's DNA, together with the words sustainability, innovation, technology and safety that inspired the outdoor project that 3M presents, whose protagonists are 3M VHB ™ and 3M Bumpon ™.

3M si occupa di sostenibilità dal livello di emissioni nell’atmosfera idriche. Per poter far questo interviene nei processi produttivi, nella regolamentazione della

3M deals with sustainability from the level of emissions into the atmosphere to the upgrading of water networks. To be able to do this, it works on the production processes, in the regulation of the

acque di scarico che governano le aree urbane ed extraurbane.

wastewater that govern the urban and extra-urban areas.

La protezione delle persone, degli ambienti pubblici e privati e delle informazioni è una tematica che è sempre stata a cuore a 3M. Oltre alla protezione delle persone sul lavoro, 3M si occupa di studiare fenomeni quali per garantire la sicurezza degli ambienti e dei dati.

Megalopolis “Silver” e nuovo welfare

Da qualche anno, tutto il team di ricerca a supporto del business Health Care sta orientando gli studi nel settore dell’Aging Population, per mettere a disposizione prodotti idonei alla prevenzione e alla cura.

2. CLUSTER Ambito applicativo

Advanced building + Infrastructures

Smart Living + Inclusion

3M Science. Applied to life è l’head con cui la Corporation dichiara il suo impegno quotidiano per migliorare la vita di ogni individuo. Per raggiungere tale ambizioso obiettivo storicamente 3M studia i mega trend per anticipare quei comportamenti destinati a diventare le “abitudini” del futuro.

3. CITY LEVEL Livelli applicativi di intervento

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DOMAL, brand di Hydro Building Systems, sviluppa, certifica e commercializza soluzioni innovative in alluminio per l’involucro edilizio con particolare attenzione a design, riduzione dei consumi energetici

e riciclabilità a fine vita dei propri prodotti.

DOMAL, a brand of Hydro Building Systems, develops,

certifies and commercializes innovative aluminium solutions for the building envelope with particular emphasis to design, reduction of energy consumption and recyclability at the end of life of its products.

1. MEGATRENDS

Condivisione e co-creazione Le proprietà dell’alluminio favoriscono innovazioni, progetti e applicazioni per una maggior efficienza energetica dell’involucro edilizio. La partnership tra Domal e Eni ha dato vita a una soluzione innovativa, frutto dell’expertise e dell’eccellenza nei rispettivi ambiti d’azione.

Il pianeta sotto stress Domal utilizza oltre il 50% di alluminio riciclato per la propria produzione; l’incremento dell’utilizzo di alluminio riciclato è fondamentale per preservare le risorse naturali del pianeta e contenere l’utilizzo di energia necessaria alla sua produzione con ciclo completo (dall’estrazione della materia prima).

Con il progetto Smart Window Domal coniuga la sostenibilità propria dell’alluminio con la possibilità di auto-produrre energia e migliorare il comfort abitativo, utilizzando la tecnologia LSC (Luminescent Solar Concentrators) concessa in esclusiva da ENI all’Azienda per tale ambito applicativo.

With the "Smartwindow" project, Domal combines the sustainability of aluminium with the ability to self-generate energy and improve living comfort for the occupants, using LSC technology (luminescent solar concentrators) which was exclusively granted by ENI to our company for this application.

Centri abitativi più estesi, modelli di vita più elevati e cambiamenti climatici rendono l’alluminio la risposta ideale alla richiesta di maggior ecosostenibilità.

Urban densification and extension, higher life models and climate change are the major factors that make the aluminium result as the ideal answer to the need for a better environmental sustainability

2. CLUSTER Ambito applicativo

Advanced building + Infrastructures

La progettazione di edifici ad alta efficienza energetica è fondamentale per ridurre gli impatti ambientali e preservare le riserve delle risorse naturali. L’alluminio grazie alle sue proprietà intrinseche unito all’integrazione di concentratori solari luminescenti (dispositivi solari attivi) rappresenta una soluzione per raggiungere l’obiettivo di edifici a consumo zero o in grado di produrre energia.

Sustainable + Circular City L’alluminio, insieme al vetro, rappresenta il prodotto iconico per eccellenza in termini di riciclabilità. Precursore tra i prodotti oggetto di riciclo, grazie alle proprie caratteristiche fisiche l’alluminio può essere riciclato infinite volte mantenendo inviariate le proprie caratteristiche meccaniche quali la rigidità, la resistenza e la flessibilità.

3. CITY LEVELS Livelli applicativi di intervento

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Domal opera nel livello centrale (city level) in quanto sviluppa sistemi per la realizzazione di serramenti e facciate continue in alluminio, contribuendo attivamente a rinnovare o progettare nuovi edifici sempre più confortevoli, efficienti e sostenibili.

Domal operates in the central level (city level) as it develops systems for the realization of windows and curtain walls in aluminium, actively contributing to renovating or designing new buildings that are more and more comfortable, efficient and sustainable.

TARGET GROUP - impresa a cui fanno capo i marchi 14ORAITALIANA, FUORIFORMATO e UNICA - è una consolidata realtà aziendale che o re una vasta e alta gamma di prodotti e servizi dedicati al design delle super ci ceramiche in cui qualità tecniche, artistiche e produt-

tive trovano, tra processi artigianali e industria, un inconsueto ed esclusivo punto di equilibrio. TARGET GROUP - a company that owns the brands 14ORAITALIANA, FUORIFORMATO and UNICA -is a well-established company that

o ers a wide and high range of products and services dedicated to the design of ceramic surfaces in which technical, artistic and production qualities nd, between processes craft and industry, an unsual and exclusive point of balance.

1. MEGATRENDS Le principali s de globali

Condivisione e co-creazione

Realizza prodotti e servizi su misura e personalizzabili secondo le esigenze del cliente

Il focus principale di Target Group è la condivisione di idee, al ne di creare il miglior prodotto o servizio nel totale rispetto dell’ambiente.

The main goal of Target Group is the sharing of ideas with the aim to creat the best product or service, in total respect with the environment.

Target Group si inserisce nell’ambito applicativo dei nuovi materiali avanzati e intelligenti, attraverso la personalizzazione estrema e il progetto su misura, inclusa la capacità di dialogare

con il mondo dell’arte. Target Group operates in the eld of new advanced and smart materials, through extreme personalization and customized project, including

Dalle ricerche sulle città e piattaforme per abitare lo spazio nascono le ceramiche lunari e marziane (progetto Giulio Ceppi / Total Tool).

Lunar and martial ceramics (project by Giulio Ceppi / Total Tool) are born from the research on cities and platforms to inhabit the space.

Il pianeta sotto stress

Utilizza metodologie per ridurre le emissioni inquinanti operando con massima e cienza energetica

2. CLUSTER Ambito applicativo

Advanced building + Infrastructures

Target Group realizza super ci di nuova generazione con unione tra avanzata tecnologia e tradizione

the ability of dialogue with the art world.

Smart Living + Inclusion

Le tecnologie impiegate migliorano le qualità del prodotto che è totalmente personalizzabile

3. CITY LEVELS Livelli applicativi di intervento Design by

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L’obiettivo del brand Oltremateria®, sviluppare costantemente nuovi materiali, sistemi e tecnologie applicative. Migliore qualità dell’aria, elevati standard energetici belli, sani e in equilibrio con la

natura, sono le colonne portanti del nostro lavoro per il benessere abitativo. The objective of the Oltremateria® brand, through its continuous surfaces, is to constantly develop new materials, systems and

application technologies. Better air quality, high environmental building energy standards and beautiful and healthy environments in harmony with nature are the pillars of our concept of living well-being.

1. MEGATRENDS

Il pianeta sotto stress

Pensiamo e realizziamo materiali a e soluzioni innovative orientate all’ambiente e al miglioramento della salute e della qualità della vita.

La nostra visione è rappresentare il Costruire e il vivere Green

Our vision is to represent Green Building and Living as a new philosophy.

Ecopur continua per pavimenti antibatterica attiva e ionizzante

Ecopur is a new ionizing and active antibacterial continuous

Condivisione e co-creazione

Sviluppiamo costantemente nuovi materiali, idee e tecniche applicative con le quali far fronte alle aspettative dei nostri clienti.

2. CLUSTER Ambito applicativo

the air.

Advanced building + Infrastructures

Smart living +Inclusion

senza consumare energia.

ambienti da agenti inquinanti, batteri, virus e cattivi odori, come farebbe un grande albero.

Ecopur continua per pavimenti che ionizza

Ecopur si attiva sia con la luce che

3. CITY LEVEL Livelli applicativi di intervento

Oltremateria® opera nel livello centrale (city level) in quanto eco-compatilbili e decorative.

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At city level, Oltremateria® creates continuous eco-compatible, decorative surfaces.

2. Connected City + Net Citizenship Intelligent solutions for information exchange, data collection and management and new interconnected urban living. If the development of modern cities following industrialization has been characterized by changes in â&#x20AC;&#x153;sizeâ&#x20AC;?, urban transformations occurring in the context of smart cities are instead centered on the paradigm of connectivity. In fact, citizens today have the possibility of connecting directly to an entire system of services and products in an individual, instant and ubiquitous manner. The design choices for the city must therefore be able to combine the pervasiveness of these technologies with the communities that, by using them, can change the sense of the places in which they live and work.

Kunsthaus Graz, Peter Cook e Colin Fournier - Austria

Manchester Science Park, Manchester - UK 39

MM Spa è una delle più grandi e

operano nel settore delle infrastrutture, delle grandi opere, della progettazione

Italia, con una crescente presenza internazionale, in grado di fornire soluzioni su misura nella progettazione

MM Spa is one of the largest and most

urbani. L’azienda è partner di istituzioni, enti gestori e aziende pubbliche che

Italy, with an increasing presence on an international level, capable of providing

tailor-made solutions in the design and upgrading of urban ecosystems. The company is partner of institutions, managing authorities and state-owned enterprises that operate in the sector of infrastructure, large-scale construction, network and service design and planning.

1. MEGATRENDS Dal 1955 MM Spa progetta e costruisce linee metropolitane e, nel corso degli anni, infrastrutture in Italia e nel mondo. Dal 2003 gestisce il Servizio Idrico Integrato

Il pianeta sotto stress

Urban development with continuous attention to sustainability

del Comune di Milano e dal 2014 il patrimonio di Edilizia Residenziale Pubblica (ERP) della città. Since 1955 MM Spa design and build underground lines and over the

years infrastructure in Italy and abroad. Since 2003, MM manages the Water Service of Milan and since 2014 the public housing of the City of Milan.

singola realtà e individuare

the development, management and reorganisation of the city, its services, networks, infrastructures and public property.

Nutrizione e nuova agricoltura

Management of

and disposal; handle water treatment

Megalopolis “Silver” e nuovo welfare Construction and managing of public residential assets

2. CLUSTER Ambito applicativo orientati verso un modello di ingegneria integrata, in grado di rispondere in modo puntuale

Connected + Resilient City

Program Management Project Management Design Management Inspection and Validation Health and Safety Schedule Management Cost Management Construction Management Works management Legal Representation Claim Management Dispute Management Testing and Inspection

innovative. MM Spa is an integrated multi-service company, a strategic partner in

Integrated Mobility + Accessability

Infrastructure Master Planning Civil Engineering Mobility Studies Environmental Impact Studies Roads and Motorways Bridges and Viaducts Railway Lines Drinking Water Engineering Wastewater Management District Cooling Electricity Networks Solid Waste Engineering Asset Management Consultancy

3. CITY LEVEL Livelli applicativi di intervento

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Trasformiamo l’insieme di quartieri interconnessi che oggi compongono le grandi città in smart city, dotate di cybersecurity, smart metering,

smart grid. We transforme interconnected neighborhoods of today’s cities into smart cities metering and smart grids.

Con 90.000 collaboratori su cinque continenti, SUEZ è leader nella gestione delle risorse intelligenti e sostenibili. Fornisce soluzioni di gestione delle ed industrie di ottimizzare le loro prestazioni ambientali ed economiche, in linea con gli standard normativi. SUEZ

è pienamente impegnata nella rivoluzione delle risorse. continents, SUEZ is a world leader in smart and sustainable resource management. We provide water and waste management solutions that

enable cities and industries to optimize their resource management and strengthen their environmental and economic performances, in line with regulatory standards. To meet increasing demands to overcome resource quality and scarcity challenges, SUEZ is fully engaged in the resource revolution.

1. MEGATRENDS l'attrattiva dei territori e collabora con i comuni per construire la città di domani.

SUEZ works to ensure attractiveness of territories and collaborates with municipalities to build the cities of tomorrow.

SUEZ progetta e realizza soluzioni intelligenti e sostenibili che aiutano le città e le industrie ad ottimizzare la loro gestione delle risorse.

SUEZ designs and implements smart and sustainable solutions helping cities and industries to optimize their resource management.

A Digione, per esempio, SUEZ con i suoi partners, sviluppa un progetto unico che consentirà alla città di razionalizzare, ottimizzare e condividere le attrezzature tecniche (semafori, illuminazione, protezione video, servizi stradali, ecc.).

In Dijon, for example, SUEZ, along with its partners, is developing a unique project that will allow the city to rationalize, optimize, and mutualize most of

Il pianeta sotto stress la carenza d’acqua, la conservazione delle risorse e il cambiamento climatico

2. CLUSTER Ambito applicativo

Connected + Resilient City

Sustainable and circular city

3. CITY LEVEL Livelli applicativi di intervento

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lights, lighting, video protection, road services, etc.).

A2A Smart City sviluppa e gestisce le infrastrutture tecnologiche abilitanti per servizi digitali integrati e connessi in rete. La competenza di A2A Smart City e l’integrazione col territorio sono garanzia della rapida realizzazione dei progetti più innovativi, in grado di migliorare la

qualità della vita nelle città. A2A Smart City è una società del Gruppo A2A, la più grande multiutility italiana. A2A Smart City develops and manages the enabling technological infrastructures for integrated and networked digital services. The

competence of A2A Smart City and the integration with the territory guarantee the rapid implementation of the most innovative projects, able to improve the quality of life in the cities. A2A Smart City is a company of the A2A Group, the largest Italian multi-utility company.

1. MEGATRENDS

Condivisione e co-creazione

A2ASmartcity gestisce una ret IoT aperta che rappresenta la base infrastrutturale ai servizi di smart city.

Il focus di A2A Smart city è la rete infrastrutturale abilitazione ai servizi di smart city.

The focus of A2A Smart city is the infrastructure network enabling smart city services.

A2ASmartcity si inserisce nell’ambito applicativo dele città connesse, da soggetto abilitante tramite la usa rete IoT.

A2ASmartcity is part of the application area of the connected cities, by an enabling party through the use of the IoT network.

A2ASmartcity opera sul livello di base della smart city, essendo il soggetto abilitante tramite la rete IoT, sviluppa insieme a partners le applicazioni.

A2ASmartcity operates on the basic level of the smart city, being the enabling subject through the IoT network, it develops applications with partners.

Il bisogno di sicurezza

Sviluppiamo per le principali città lombarde soluzioni avanzate di videosorveglianza e smart security.

2. CLUSTER Ambito applicativo

Connected + Resilient City

La rete Iot di A2ASmartcity è aperta e tecnologicamente avanzata. Basata su sensori a basso consumo ed alta resistenza.

Integrated Mobility + Accessability

Una delle applicazioni della rete Iot è al servizio della mobilità sostenibile: semafori intelligenti e smart parking.

3. CITY LEVEL Livelli applicativi di intervento

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Citterio è un’azienda dinamica, protesa verso il futuro, attenta a raccogliere le s de del mercato e, grazie a un continuo sviluppo, leader nel settore dell’arredamento dell’u cio. O re una gamma di prodotti

funzionali, di design, innovativi, ad alto livello tecnologico, con materiali ecosostenibili. Citterio is a dynamic company, looking towards the future careful to the challenges of the

market and, thank to continuous development, a leader in the o ce furniture sector. It o ers a range of functional, design, innovative, high-tech products with ecosustainable materials.

1. MEGATRENDS Le principali s de globali

Condivisione e co-creazione

L’u cio è un ambiente in cui gli utenti condividono uno spazio in un modo sempre più uido

L’u cio diventa sempre più uido, relazionale e prestazionale, capace di adattarsi alle esigenze degli utenti in costante mutamento.

The o ce becomes more and more variable, relational and performiing, able to adapt to the user’s needs always in changing.

Il sistema Sound System mette a disposizione degli utilizzatori elementi altamente funzionali, innovativi e che rispondono al nuovo modo di vivere l’u cio.

The Sound System provides users with highly functional, innovative elements that respond to the new way of living in the o ce.

Il sistema è stato integrato con tecnologie e materiali che consentono la personalizzazione di illuminazione (BILUMEN), profumazione (OIKOS), acustica (GARVAN) e miglior qualità

dell’aria (KRION). The system has been integrated with technologies and materials that allow the customization of lighting (BILUMEN), perfume (OIKOS), acoustics (GARVAN)

Il bisogno di sicurezza

Vuole garantire agli utilizzatori un ambiente di lavoro sicuro e confortevole e di benessere

Il pianeta sotto stress

I materiali impiegati sono ecocompatibili ed ecosostenibili, oltre che atossici e ignifughi

2. CLUSTER Ambito applicativo

Connected + Resilient City

C-SS è una soluzione intelligente per il lavoro in u cio, garantendo requisiti funzionali ed estetici

Smart Living + Inclusion

Sono impiegati materiali e tecnologie che migliorano senza dubbio la qualità del lavoro

3. CITY LEVEL Livelli applicativi di intervento Design by

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and better quality of air (KRION).

3. Smart living + Inclusion Materials, technologies and ideas that improve the quality of the objects that are part of our daily life: from the home, to work, to the outdoors. Todayâ&#x20AC;&#x2122;s ability to adapt and predict social and individual behavior has produced solutions that reduce the distance between the home and the urban environment. From a social point of view, housing, in the context of smart cities, becomes every place that include most of the professional activities that traditionally have been carried out in the offices, assuming a more temporary connotation and focusing on generation needs on an increasingly older level. For this reason, at the center of smart living solutions there are attentions to the issues of health and safety in the environment.

Park 2020, Netherlands

Urban Housing Unit, Boston - United States 44

NUB : New Urban Body NUB: new Urban Body è un progetto espositivo che nasce con l’obiettivo di comunicare al pubblico e ai policy maker come l’evoluzione dei modi di abitare, lavorare e fruire dei servizi possa positivamente incidere sulla trasformazione della città.

La mostra si propone come un percorso esperienziale immersivo attraverso installazioni video ed un gioco di simulazione. The aim of NUB is to communicate to the public and to policy makers how the evolution in way of living,

working, getting together and using on the transformation of the city. the exhibition is presented as an immersive experiential journey which uses multimedia installations and a simulation game.

1. MEGATRENDS

Condivisione e co-creazione

All’interno delle proprie inziative FHS promuove la costituizione di comunità collaborative, l’uso condiviso di spazi e servizi. Accompagna la co-creazione di soluzioni e processi d’implemetazione di servizi ed attività collaborative.

Fondazione Housing Sociale, curatore della mostra, sperimenta e promuove soluzioni

Fondazione Housing Sociale, NUB’s curator, experiments innovative

gestire iniziative di housing sociale collaborativo.

construction and management of social housing initiatives.

NUB è un percorso esperienziale immersivo in grado, attraverso installazioni multimediali e strumenti d’interazione di catturare l’attenzione del visitatore e accompagnarlo in

The exhibition is presented as an immersive experiential journey which uses multimedia anstallations and user-interactive tools, and which is able to capture the attention of visitors and

NUB opera a livello centrale (city level) si rivolge ad un pubblico di policy maker ed ha l’obiettivo di disseminare conoscenze e pratiche nel campo dell’innovazione sociale

NUB operates in the middle level (city level) because it disseminates knowledges and practices in the

Megalopolis “Silver” e nuovo welfare

Tra i propri ambiti di ricerca e sperimentazione FHS sviluppa soluzioni e modelli abitativi leggeri per anziani, in collaborazione con gli enti gestori del terzo settore.

2. CLUSTER Ambito applicativo

Gli stili abitativi sono molti e in continua evoluzione, e si esprimono secondo forme e modalità che rendono più sfumato servizio. Questa ibridazione si degli spazi che sulla composizione funzionale degli interventi, che funzioni signica anche maggior vitalità degli interventi e maggior

Connected + Resilient City Sustainable + Circular city Gli organismi urbani polifunzionali sono in grado di ottimizzare l’uso degli spazi, mettere insieme attività redditizie e attività sociali, e promuovere il coinvolgimento delle realtà locali nella gestione di alcune parti. Tutto questo va nella direzione di una maggiore sostenibilità economica, sociale e ambientale. È un'idea che si fonda su una diversa concezione della produzione e del consumo di beni e servizi, e sul ruolo della diversità come caratteristica imprescindibile

Smart Living + Inclusion

3. CITY LEVEL Livelli applicativi di intervento

and policy makers.

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Dal 1978 Corradi disegna e produce soluzioni per un outdoor da vivere in modo confortevole tutto l’anno. O re soluzioni personalizzate e su misura, dove l’eleganza del Made in Italy si unisce all’utilizzo di materiali e

tecnologie innovative per rispondere alle esigenze di funzionalità e resistenza. Corradi has been designing and manufacturing comfortable solutions for year-round outdoor

living since 1978. It o ers customised and tailored solutions in which the style and elegance ensured by the Made in Italy marking are combined with innovative materials and technologies.

1. MEGATRENDS Le principali s de globali

Condivisione e co-creazione

Lo spazio outdoor diventa uno spazio da vivere, di condivisione dei momenti

Corradi progetta soluzioni per l’outdoor living, rendendo gli spazi esterni non solo usufruibili ma anche abitabili.

Corradi designs solutions for outdoor living, making outdoor spaces not only usable but also habitable.

Il pianeta sotto stress

Le tecnologie e i materiali impiegati vogliono ridurre al minimo l’impatto ambientale

2. CLUSTER Ambito applicativo

Smart living + Inclusion

Al sistema sono aggiunte tecnologie e soluzioni che ne migliorano l’utilizzo

Corradi vuole creare sistemi dalle innovative e avanzate prestazioni, che possano abbracciare un pubblico vasto di utilizzatori e includere oltre al residenziale,

i settori della cura, della formazione, dell’accoglienza. Corradi wants to create systems with innovative and advanced services, which can embrace a wide audience of

Connected + Resilient city

Un sistema intelligente in grado di dar vita ad uno spazio per tutti

3. CITY LEVEL Livelli applicativi di intervento

Il progetto SMART GARDEN propone uno spazio esterno modulare e connesso, accessibile a tutti e destinato a diversi contesti urbani.

Design by

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The SMART GARDEN project proposes a modular and connected outdoor space, accessible to all and for di erent urban contexts.

users and include in additional to residential, the sectors of care, education and welcome.

DiCEworld è una società del Gruppo ABenergie Spa che sviluppa dispositivi IoT (Internet of Things) di design che si adattano alle nostre esigenze e rendono più semplice la vita di tutti, automatizzando processi e

mettendo a disposizione informazioni che prima non si avevano.

design devices that make life easier for everyone, automating processes and making available information not usable before.

DiCEworld is a company of ABenergie Spa Group that develops IoT (Internet of Things)

1. MEGATRENDS Il focus principale di DiCEworld

The main focus of DiCEworld

in cui, grazie all’IoT, gli ambienti e i dispositivi si adattano alle nostre esigenze.

in which, thanks to IoT, environments and devices are adapted to our needs.

Il sitema DiCE si inserisce nell’ambito dello smart living per il controllo dei consumi energetici.

DiCE system operates

DiCEworld opera nel livello centrale (city level) inserendosi, con il sistema DiCE, all’interno del contesto domestico e lavorativo.

DiCEworld operates in the middle level (city level) by entering, thanks to DiCE system, within the domestic and working environment.

Il pianeta sotto stress e proporre nuovi approcci per preservare l’ecosistema.

2. CLUSTER Ambito applicativo

Smart Living + Inclusion

Connected + Resilient City

Materiali, tecnologie e idee che migliorano le qualità degli oggetti che ci circondano e del nostro vivere quotidiano: dall’ambiente domestico, al lavoro, all’outdoor.

Soluzioni intelligenti per lo scambio di informazioni, la raccolta e la gestione dei dati e per il nuovo vivere urbano interconnesso.

for the control of energy consumption.

3. CITY LEVEL Livelli applicativi di intervento

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4. Sustainable + Circular City Materials and technologies for a sustainable city, for health and well-being in the urban environment, for the reduction of consumption and the management of waste and resources with a view to circularity. The theme of sustainability is constantly placed at the center of any version for a Smart City. The information obtained and processed on environmental and energy consumption, in fact, aims to develop solutions for optimizing the general resources of the urban system, from domotics to water management. In this context, the emerging paradigm that makes the urban metabolism sustainable is that of â&#x20AC;&#x153;circularityâ&#x20AC;?, which does not exclusively imply a different way of producing artifacts for the city, but also a different urban economy.

Singapore Smart Water Management, Singapore

Bo01, MalmĂś - Sweden 49

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 646226

1. MEGATRENDS T2C propone un nuovo modello per cambiare l’intera catena del valore della filiera tessile in ottica di economia circolare: da zero-value waste a materiali e prodotti ad alto valore.

Condivisione e co-creazione

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T2C offrirà alle aziende creative di vari settori (moda, abbilgiamento tecnico, tessile, automotive e altri) nuove opzioni di eco-fibre per l’innovazione dell’intera filiera.

T2C is going to offer to creative industries (fashion, technical garments, textile, interiors, automotive and others) new eco-fibre options innovating the entire supply chain.

Una risorsa sempre più crescente sono i rifiuti tessili; gli scarti tessili post-consumo raccolti nelle città costituiranno la fonte d’approvigionamento futura delle fibre in una nuova economia circolare locale.

One resource that’s becoming more abundant is textile waste; collected post-consumer textile waste will become each city’s local fiber feedstock in a new local circular economy.

New regeneration technologies with low environmental impact capable to create high quality materials and products for daily life.

3. CITY LEVEL

Textiles

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[user insights]

Nuove tecnologie di rigenerazione a basso impatto ambientale in grado di produrre materiali e prodotti di alta qualità per il vivere quotidiano.

Livelli applicativi di intervento

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Smart Living + inclusion

Sustainable materials manufacture

Sustainable + Circular City

A new supply chain for managing textile waste, from collecting to sorting and use in new processes for a local based circular economy.

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Technical Automotive

2. CLUSTER

Smart Living + inclusion

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Ambito applicativo

Sustainable + Circular City

Regeneration processing

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Networking and sharing of competences and knowledge through an interdisciplinary process.

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Una nuova filiera per la gestione del rifiuto tessile, dalla raccolta, allo smistamento fino all’utilizzo in nuovi processi per la creazione di un’economia circolare a carattere locale.

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Polyester textile waste [100% / cotton-blends]

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Reduce environmental impact of textile waste through transforming into new feedstocks and creating new value chains in order to close the tecno-cycle.

Simulating future recycling concepts using existing materials

Sharing e co-creation

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Networking e condivisione delle competenze e conoscenze attraverso un processo interdisciplinare.

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Ridurre l’impatto ambientale dei rifiuti tessili trasformandoli in nuovi feedstock e creando nuove catene del valore per chiudere il tecno-ciclo.

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Il pianeta sotto stress

T2C proposes a new model changing the whole value chain and textile supply chain following the principals of a circular economy: from zero-value waste to high quality materials and products.

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Trash-2-Cash (T2C) is an EU funded research and innovation project aiming to create added

value materials and products of new regenerated fibres obtained from pre- and post-consumer textile waste. Designers, researchers, scientists, and manufacturers are working together to address the challenge through a new interdisciplinary methodology.

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ricercatori, scienziati e produttori collaborano per affrontare questa sfida attraverso una nuova metodologia interdisciplinare.

Trash-2-Cash (T2C) è un progetto di ricerca e innovazione finanziato dall’Unione Europea con lo scopo di creare fibre rigenerate a partire da rifiuti tessili pre- e post-consumo, e da queste materiali e prodotti ad alto valore aggiunto. Designer,

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(acciaio), CIAL (alluminio) COMIECO (carta e cartone), RILEGNO (legno), COREPLA (plastica) e COREVE (vetro) garantiscono in Italia il raggiungimento degli obiettivi di imballaggio. Il sistema consortile è un

esempio concreto di economia circolare che permette di trasformare nuove risorse. CONAI and the 6 consortia RICREA (steel), CIAL (aluminum), COMIECO (paper and cardboard), RILEGNO

(wood), COREPLA (plastic) and COREVE (glass) guarantee in Italy the achievement of the recycling targets set by law for packaging waste. The consortium system is a concrete example of a circular economy, transforming urban waste into new resources.

1. MEGATRENDS sostenibile garantendo l’avvio a permettendo il risparmio di risorse naturali, delle emissioni climalteranti ed evitando la costruzione di nuove discariche.

The challenge is to make development more sustainable by recycling and recovering packaging waste, thus allowing the saving of natural resources, climate change emissions and avoiding the construction of new

Il pianeta sotto stress

2. CLUSTER

tutti sono coinvolti: i cittadini che, con il gesto della corretta separazione domestica di acciaio, alluminio, carta, legno, plastica e vetro, danno inizio al ciclo virtuoso del riciclo; i Comuni che

Ambito applicativo

territorio; le imprese produttrici e utilizzatrici di imballaggi che fanno parte del sistema consortile.

In the management and recycling of packaging waste everyone is involved: the citizens with the correct separation of steel, aluminum, paper, wood, plastic and glass, start the virtuous recovery cycle; the Municipalities that manage the separate collection of packaging waste; the packaging producers and user companies, as part of the consortia system.

Sustainable + Circular city

3. CITY LEVEL

Il sistema consortile opera su 3 livelli: supporta le attività di raccolta

Livelli applicativi di intervento

l’avvio a riciclo dei materiali di alla discarica preservando il suolo e permette la riduzione dell’emissione di Co in atmosfera.

reduction of CO emissions in the atmosphere.

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The consortium system operates on 3 levels: it supports the separate collection activities of the Municipalities, with the recycling of the collected packaging waste; avoids the construction of new

Veolia Water Technologies Italia è leader mondiale nella protezione ambientale , conservazione delle risorse naturali , energia e materia. Essa è portatrice di un ampio patrimonio di tecnologie

applicative di ultima generazione per assicurare servizi ottimali. Veolia Water Technologies Italia world leading group, active in enviromental protection, natural

resourses replenishment, energy and materials recovery. Best practices and cutting edge technologies are the main services and products.

1. MEGATRENDS Veolia garantisce accesso sicuro e sostenibile alle risorse naturali ad oltre 100 milioni di persone nel mondo.

Veolia guarantees safe access to high quality water for over 100 million people word wide.

Nuovi servizi dati per Autorità, gestori, utenti e cittadini.

New services centered around data for Authorities, operators, water users and citizens.

Veolia garantisce una copertura completa dei tre principali livelli di misurazione e di connettività: nel campo dei sensori, della raccolta dati e dell'intermediazione, nonché nella divulgazione delle informazioni, secondo le richieste degli operatori del City Service.

Veolia guarantees full coverage of the three main layers of measurements and

Il pianeta sotto stress

QUALITA' DEI SERVIZI • Misura • Regolazione • Ottimizzazione CONSERVAZIONE RISORSE: • Contenimento Stress Idrico • Riduzione Emissioni RESILENZA URBANA: • Mitigazione scarsità idrica • Gestione in condizioni atmosferiche avverse • Approccio integrato di gestione del territorio

2. CLUSTER Ambito applicativo

Sustainable and circular city Controlli tempestivi

Connected + Resilient City Accesso informazioni

3. CITY LEVEL Livelli applicativi di intervento

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collection and intermediation, as well as information delivery, according to requests of City service operators.

Unilever è una multinazionale che opera in più di 190 Paesi con un portfolio di marchi leader nei settori del Food&Beverage, della casa e della cura della persona. Unilever gioca un ruolo di primissimo piano nell’ambito nel lavaggio dei piatti, con il brand

Sunlight che è leader in molti Paesi, come Indonesia, Thailandia, Sud Africa, Argentina e Italia. Unilever is a multinational corporation operating in more than 190 countries with a portfolio

of leading Brands in the areas of Food, refreshments and home and personal care. In Dishwash, Unilever is a top global player with the Brand Sunlight which is leader in many countries, like Indonesia, Thailand, South Africa, Argentina and Italy.

1. MEGATRENDS Le principali s de globali

Il pianeta sotto stress

Unilever (Svelto) mira a sensibilizzare l’utente sull’uso dell’acqua e come risparmiarla

Le tecnologie digitali e i materiali introdotti consentono di sensibilizzare sul tema del risparmio idrico, fornendo nuovi prodotti comunicativi.

Digital technologies and introduced materials help to raise awareness on water saving, by providing new communication products.

Unilever vuole sensibilizzare sul tema del risparmio idrico, mettendo prodotti ed elementi comunicativi ad esso inerenti.

Unilever wants to sensitize people on water saving topic, making new products and communication elements about that .

Il progetto propone 4 soluzioni per ridurre lo spreco idrico adattabili entro il 2025.

The project proposes 4 solutions to reduce water waste adaptable by 2025.

Il bisogno di sicurezza

Vuole garantire alle persone un minor uso di acqua nel processo di lavaggio delle stoviglie a mano

2. CLUSTER Ambito applicativo

Sustainable + Circular city

Smart living + Inclusion

Unilever desidera rendere le persone conscie dell’uso dell’acqua durante il lavaggio piatti

3. CITY LEVELS Livelli applicativi di intervento Design by

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PUMA e MIT Design Lab hanno collaborato, a partire da Giugno 2017, a una ricerca nel campo del Biodesign, la disciplina che utilizza materiali organici viventi, come alghe o batteri, per creare prodotti. PUMA Biodesign esplora le nuove frontiere del design biologico e

della produzione per portare gli avanzamenti della scienza e delle biotecnologie più vicini alla nostra vita quotidiana grazie ai prodotti sportivi. PUMA and MIT Design Lab have been conducting research in the

1. MEGATRENDS

Biodesign is the practice of using living materials such as algae or bacteria to create products. PUMA Biodesign explores the new frontiers of biological design and fabrication to bring advances in science and biotechnologies closer to our daily lives through sports products.

L’esposizione si concentra su come la prossima generazione di prodotti per atleti quali scarpe, abbigliamento e accessori si potrà adattare in tempo reale a chi li indossa utilizzando organismi viventi per migliorare le prestazioni dei prodotti e degli atleti.

The exposition focuses on how the next generation of athletic footwear, apparel and wearables can adapt in real-time by using living organisms to enhance performance.

L’esposizione presenta quattro esperimenti: Deep Learning Insoles, Breathing Shoe, Carbon Eaters e Adaptive Packaging.

The exhibition showcases four experiments: Deep Learning Insoles, Breathing Shoe, Carbon Eaters and Adaptive Packaging.

PUMA and MIT Design Lab lavorano nel livello centrale.

PUMA and MIT Design Lab works in the central level.

Il pianeta sotto stress globali e proporre nuovi approcci per preservare l’ecosistema.

2. CLUSTER Ambito applicativo

Sustainable + Circular City

Materiali e tecnologie per una città sostenibile, per la salubrità e il benessere nell’ambiente urbano, per la riduzione dei consumi e la

Smart Living + Inclusion Materiali, tecnologie e idee che migliorano le qualità degli oggetti che ci circondano e del nostro vivere quotidiano: dall’ambiente domestico, al lavoro, all’outdoor.

un’ottica di circolarità.

3. CITY LEVEL Livelli applicativi di intervento

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Personal Genomics è un’azienda leader nel fornire servizi di genomica basati sul Sequenziamento del DNA di nuova generazione. La missione di Personal Genomics è colmare il divario tra l’esponenziale progresso scienti co sviluppato nei laboratori di ricerca genomica e la loro applicazione nel campo della cura della salute e della medicina preventiva e di precisione per migliorare la vita delle persone.

Personal Genomics is a leading company in providing genomic services based on Next Generation Sequencing (NGS). The mission of Personal Genomics is to eliminate the gap between the explosive scienti c and technological progress developed in the research laboratories and its applications in the eld of healthcare and preventive medicine in order to improve people’s life.

1. MEGATRENDS

Megalopolis “Silver” e nuovo welfare

Personal Genomics o ers a broad range of genomic services, guaranteeing high quality standards in each step of the production process together with the interpretation of DNA sequencing data.

I progetti di ricerca sviluppati tramite le tecnologie avanzate di analisi del DNA vogliono migliorare la vita delle persone e l’ambiente in cui vivono attraverso la prevenzione, la medicina personalizzata e l’analisi genetica degli organismi responsabili dell’inquinamento ambientale.

Reseach projects developed through cutting-edge DNA technologies, aim to improve people life and the environment where they live through prevention, personalized medicine and genomic analysis of organisms responsible for environmental pollution.

PG opera su molteplici livelli: mette a servizio della medicina preventiva e di precisione le tecnologie di Next Generation Sequencing e gli strumenti di bioinformatica avanzata e supporta con le proprie competenze Università e Centri di Ricerca in Italia e nel mondo.

Personal Genomics operates on multiple levels: deploys Next Generation Sequencing technologies and advanced bioinformatics tools at the service of preventive medicine and precision medicine e supports Universities and Research Centers in Italy and throughout the world with its expertise.

Nutrizione e nuova agricoltura

La diagnosi genetica per identi care i geni alla base della longevità e delle patologie legate all’età.

La diagnosi genetica per de nire una dieta personalizzata, la predisposizione per un determinato sport, uno stile di vita più sano.

Il pianeta sotto stress

Il bisogno di sicurezza

La diagnostica genetica per monitorare lo stato di salute dell’ambiente.

Personal Genomics o re una vasta gamma di servizi genomici, garantendo elevati standard qualitativi in ogni fase del processo di produzione e interpretazione del dato genetico.

La diagnostica genetica per intervenire in maniera tempestiva sulla prevenzione di alcune patologie.

2. CLUSTER

Sustainable + Circular city

Smart living + Inclusion

PG è impegnata nella ricerca delle caratteristiche genetiche delle persone, in modo da individuare i pazienti che possono rispondere più e cacemente alle terapie proposte. Questa è la medicina personalizzata.

I test genetici e gli studi sviluppati da PG mirano a costruire una città sostenibile e a perseguire il benessere dei residenti.

3. CITY LEVEL

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5. Integrated Mobility + Accessibility Materials and technologies to support new intra and long-distance mobility: from car / bike sharing, to multimodality, to the rebirth of public transport. In the context of smart cities, the main factor of an urban system becomes the use and sharing of information. In addition to innovation in transport technologies and services, such as shared mobility and self-driving cars, a crucial aspect is their integration. The new IT solutions, which make it possible to coordinate different transport modes in real time and to provide digital services capable of adapting to the routes and needs of individual users, do not only respond to the traffic problems of a city, but also facilitate its sustainable development.

Masdar City UAE, Norman Foster & Partners â&#x20AC;&#x201C; United Arab Emirates

Pop Up, Italdesign - Italy 56

Con 9.600 dipendenti, il Gruppo ATM gestisce il servizio di trasporto pubblico di area urbana ed interurbana di Milano e di Monza e la metropolitana automatica di Copenaghen. Ogni giorno ATM trasporta più di

2 milioni di persone solo a Milano, per un totale di quasi 800 milioni di passeggeri all’anno. With 9,600 employees, the ATM Group manages the urban and suburban public transport

in Milan and Monza, as well as the automated Copenhagen Metro. In Milan over 2 million people are transported by the Company every day, for a total of nearly 800 million passengers per year.

1. MEGATRENDS Le principali sfide globali

Il pianeta sotto stress

Conversione all’elettrico dell’intera flotta entro il 2030 con un risparmio di 30 milioni di litri di gasolio all’anno e la riduzione di CO2 di quasi 75 mila tonnellate/anno.

Condivisione e co-creazione

ATM si ispira ai principi della sostenibilità ambientale utilizzando tecnologie volte a ridurre le emissioni e al risparmio energetico.

ATM draws its inspiration from the principles of environmental sustainability, using technologies aimed at reducing emissions and saving energy.

Grazie ai continui investimenti per migliorare la mobilità cittadina ATM è protagonista della trasformazione di Milano in Smart City.

ATM plays a key role in the transformation of Milan into a Smart City thanks to its continuous investments to improve the city’s mobility.

La rete comprende quattro linee metropolitane (2.300 corse/giorno). In superficie le linee sono 180 (24.000 corse/giorno).

Milan’s transport network includes four metro lines (2,300 journeys/day). The surface transport lines are 180 (24,000 journeys/day).

ATM offre strumenti che facilitano l’utilizzo intermodale della sua rete di trasporto pubblico, e fornisce informazioni in tempo reale su App ATM, canali social e infomobilità.

Il bisogno di sicurezza

Presidio delle stazioni e dei mezzi da parte del personale di Security ATM e sistemi di sicurezza all’avanguardia che permettono il controllo capillare della rete attraverso 5.000 telecamere a circuito chiuso e 4.000 sensori.

2. CLUSTER Ambito applicativo

Integrated Mobility

Sustainable and circular city

Smart living and smart people

Advanced building + Infrastructures

Connected cities

3. CITY LEVEL Livelli applicativi di intervento

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NET è un gruppo internazionale indipendente di società di ingegneria e consulenza, attivo nel settore dei trasporti e “smart mobility” con un focus particolare sui sistemi di trasporto

campo delle infrastrutture logistiche e sistemi di trasporto integrati e sostenibili. NET is an independent international engineering and consultancy group of companies,

active in the smart mobility and transportation sectors with a core competence in heavy and light rail systems. It provides services infrastructure and sustainable and integrated transport systems.

1. MEGATRENDS

Progetti multidisciplinari, che si arricchiscono del confronto con committenza e stakeholder, generati dalla “ingegnosità collettiva”.

NET is committed to develop sustainable and shared solutions through public engagement, generating more value while reducing the use of resources.

sistemi ferroviari integrati: dalla progettazione dell'infrastruttura all'ottimizzazione delle prestazioni del materiale rotabile.

NET focuses on the delivery of engineering services for integrated railway systems: from infrastructural design to rolling stock performance optimization.

NET opera in tutti i livelli applicativi, in quanto progetta soluzioni integrate di trasporto multimodale (gomma, ferro, aria, acqua) a scala urbana e regionale.

NET operates in all application levels, as it designs integrated multimodal transport solutions (road, rail, air, water) on an urban and regional scale.

Il pianeta sotto stress ILLUSTRAZIONE DI ANNA RESMINI

Condivisione e co-creazione

NET è impegnata nella ricerca di soluzioni sostenibili e condivise attraverso il dibattito pubblico, generando maggior valore con un minor uso di risorse.

ambientale, su “asset management” (attraverso il BIM) e abbattimento dei costi, su “frugal innovation” e infrastrutture “smart”, su “resilient

2. CLUSTER Ambito applicativo

Integrated Mobility + Accessibility

Sistemi di trasposto intermodali e strategie di “vehicle-sharing” per migliorare la “travel experience” dei cittadini.

Advanced building + Infrastructures

Progettazione e gestione moderna trasporto pubblico, grazie a metodi innovativi di rilievo “laser scanner”.

3. CITY LEVEL Livelli applicativi di intervento

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Husqvarna nasce in Svezia nel 1689. Originariamente una fabbrica d’armi, l’azienda sviluppa successivamente un’ampia gamma di prodotti, per arrivare alla produzione di motocicli nel 1903. Oggi Husqvarna Motorcycles

guarda al futuro con grande emozione e lo spirito pionieristico che da sempre contraddistingue il marchio. Husqvarna was born in Sweden in 1689. Originally a weapons factory,

afterwards the company developed a wide range of products, until the production of motorcycles in 1903. Today Husqvarna Motorcycles looks to the future with great emotion and the pioneering spirit that has always marked the brand.

1. MEGATRENDS Le principli s

e globali

La visione di Husqvarna Motorcycles per il futuro delle sue moto stradali rispetta la tradizione del brand: prodotti di alta qualità, dotati di una tecnologia allo stato dell’arte e caratterizzati da un design d’avanguardia.

The vision of Husqvarna Motorcycles for the future of its street bikes respects the the brand’s tradition: high-quality products including a state-of-the-art technology and progressive design.

Una nuova via d’accesso alla cultura motociclistica. La possibilità di scegliere dove arrivare, nel modo che preferisci. Sentiti libero di essere te stesso e preparati a vivere la città sotto una luce completamente nuova.

A new gateway to motorcycle culture. The ability to choose to go anywhere, in the way you prefer. Feel free to be yourself and get ready to experience the city in a completely new light.

Con la nuova gamma Real Street, Husqvarna immette sul mercato dei modelli tanto essenziali quanto innovativi, in pieno stile “SIMPLE. PROGRESSIVE.” concepiti per muoversi agilmente all’interno della città e perfetti per riscoprire il piacere di guidare una moto verso mete ancora inesplorate.

With the new Real Street range, Husqvarna introduces the most essential and innovative models onto the market, in full “SIMPLE. PROGRESSIVE.” style. Designed to move easily within the city and perfect to rediscover the pleasure of riding a motorcycle to unexplored destinations.

Il pianeta sotto stress

Muoversi per la città in modo agile utilizzando un oggetto di stile; ottimizzare la durata dei nostri spostamenti per dedicare più tempo a noi stessi; migliorare la qualità della vita.

2. CLUSTER Ambito applicativo

Integrated Mobility + Accessability

Smart Living + Inclusion

La gamma Real Street di Husqvarna Motorcyles rappresenta una soluzione all’avanguardia ed eco-friendly che mira al miglioramento della mobilità urbana

3. CITY LEVEL Livelli applicativi di intervento

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XL EXTRALIGHT® è un materiale della ricerca e creatività delle Industrie Finproject, da 53 anni leader internazionale nella produzione di PVC e XLPO Compounds e nella produzione di suole e prodotti ultraleggeri per importanti brand del

mercato calzaturiero e di altri settori industriali quali: spa industry, arredamento, industria della sicurezza, automotive. XL EXTRALIGHT® is a closed-cell foam material, developed by the creative research skills of Finproject Industries,

1. MEGATRENDS

Il pianeta sotto stress

Operiamo in un mercato determinato da forti dinamiche di sviluppo e da delicati equilibri ambientali. Per questo, i nostri punti di riferimento sono le esigenze dei nostri clienti e la tutela di un sistema ecosostenibile.

Il bisogno di sicurezza

for 53 years now an international company leader in the production of PVC and XLPO Compounds, foam products and ultralight shoe soles for the footwear industry and other industrial sectors: spa industry, furniture, safety, automotive.

L’azienda persegue quotidianamente questo impegno attraverso un attento programma di autosviluppo di macchine ecosostenibili per il recupero e il riutilizzo di scarti industriali, l’uso nei propri stabilimenti di impianti energetici fotovoltaici, l’introduzione e il rispetto di rigorose regole di prevenzione per garantire la sicurezza dei prodotti e dei luoghi di lavoro.

Finproject Industries pursue this goal on a daily basis through an in-house program to develop eco-sustainable machines that recover and reuse industrial waste, through the extensive use of photovoltaic power systems in the Group’s factories, through the introduction and observance of strict prevention procedures designed to ensure product and workplace safety.

In collaborazione con Ashok Leyland, azienda indiana leader nel settore dell’automotive, Finproject ha elaborato una formula ad hoc di XL EXTRALIGHT®. Il tradizionale sedile da bus in schiuma di poliuretano rivestito è stato completamente sostituito da questo materiale leggero, resistente, confortevole, antibatterico, idrorepellente ed ignifugo.

In collaboration with Ashok Leyland, a leading Indian manufacturer in the automotive sector, Finproject has

L’attenzione e l’investimento nella cura di un sempre più elevato livello di salvaguardia della salute delle persone e di tutela dell’ambiente e del territorio in cui opera è una modalità d’impresa che Finproject e quindi XL EXTRALIGHT® sostengono da sempre a tutti i livelli della propria organizzazione.

Il pianeta sotto stress

Associata con il marchio “Green Compound” al Gruppo Compound del centro informazione del PVC, Finproject ha inoltre aderito al Programma Responsible Care di Federchimica per l’Impegno dell’Industria Chimica nel rispetto e a sostegno delle policies di Sicurezza, Salute e Sostenibilità Ambientale.

2. CLUSTER Ambito applicativo

Integrated mobility + accessability

XL EXTRALIGHT®. The traditional upholstered polyurethane foam seats have been replaced with a single component made of XL EXTRALIGHT® which is light, comfortable, anti-bacterial,

E’ la nuova brand line di XL EXTRALIGHT® che vuole esprimere tutte le qualità e molteplicità d’uso di questo speciale Materiale: leggerezza e design che fanno la quotidiano. Come nel caso della Cargobike Toddler Seat by Babboe, un seggiolino sviluppato per bambini trasportati in sicurezza sulla bici da carico familiare. Il materiale assicura comfort, un attutimento degli urti, piacevolezza al tatto e resistenza agli agenti atmosferici.

3. CITY LEVEL

XL EXTRALIGHT® è un materiale super leggero e con molteplici caratteristiche che ne permettono l’uso in più ambiti tra cui quello della mobilità pubblica. Più leggerezza implica meno peso e conseguentemente meno consumi, quindi riduzione delle emissioni dannose per l’atmosfera. Il materiale resiste inoltre agli urti, non assorbe sostanze, non si lacera, non permette la proliferazione dei batteri.

Livelli applicativi di intervento

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XL EXTRALIGHT is a super light material with multiple features. Its several application areas includes public mobility and automotive. Lightness means lower weight and consequently less consumption, therefore lead to the emissions reduction. The material it is impact, tear, and bacteria resistant, and furthermore it does not absorb substances thanks to its closed-cell structure.

Ogni Tesla è equipaggiata di serie con la tecnologia hardware per la guida completamente autonoma, permettendo un’esperienza di guida sostanzialmente più sicura rispetto alla guida tradizionale.

All Tesla vehicles produced in our factory, including Model 3, have the hardware needed for full self-driving capability at a safety level substantially greater than that of a human driver.

1. MEGATRENDS

Tesla produce un insieme esclusivo di soluzioni per l’energia, ovvero Powerwall, Powerpack e Solar Roof, che permettono ai proprietari di una casa, alle imprese e agli impianti di distribuzione di gestire la produzione, l’immagazzinamento e il consumo di energia rinnovabile.

Tesla also manufactures a unique set of energy solutions, Powerwall, Powerpack and Solar Roof, enabling homeowners, businesses, and utilities to manage renewable energy generation, storage, and consumption.

Le auto Tesla possono essere ricaricate ovunque con prese elettriche standard e soluzioni convenienti, comprese le nostre reti di ricarica globali.

Tesla vehicles can charge anywhere with standard equipment and convenient options, including our global charging networks.

Tesla opera a tutti i livelli. La sua missione consiste nell'accelerare la transizione globale all’energia sostenibile.

Tesla operates in all application levels. Tesla’s mission is to accelerate the world’s transition to sustainable energy.

Il pianeta sotto stress

La missione di Tesla consiste nell'accelerare la transizione globale all’energia sostenibile.

2. CLUSTER Ambito applicativo

Integrated Mobility + Accessability

3. CITY LEVEL Livelli applicativi di intervento

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6. Food Policies + Urban Agriculture Material solutions for a more sustainable approach to food and for the integration of green and agricultural spaces within cities. The ongoing urbanization process poses problems of reorganizing the entire food supply chain linked to cities, with the aim of redefining and guaranteeing an inclusive and sustainable food system. In this sense, Smart City is an important experimentation ground for solutions that can be an alternative to traditional food production and distribution. The experiences of urban agriculture do not exclusively constitute a sustainable way for agricultural and food production, but also an instrument to generate social capital and revitalize the cityâ&#x20AC;&#x2122;s spaces.

Food of field, Detroit - United States of America

Meihao Farm of Wanke, China 62

o Green Bricks è un’azienda specializzata nella realizzazione di verde tecnico. Verde verticale, pareti vegetali, tetti verdi e giardini pensili, healing garden per l’inserimento in ambito urbanistico e architettonico.

Green Bricks is a specialized company of technical green realization. Vertical Green, Living Wall, green roofs and hanging gardens, healing garden for the urbanistic and architectural circle.

1. MEGATRENDS There are several ecological ecologici che i prodotti Green Bricks possono cedere alla città, ai tetti verdi.

Il pianeta sotto stress

Green Bricks produce e mette in opera, prodotti per la attenzione al bilancio energetico complessivo.

products can give to the city, starting from living walls to green roofs.

Nutrizione e nuova agricoltura

I servizi realizzati hanno lo scopo di migliorare modelli d’economia circolare.

Protezione termica Involucro edilizio

Regimentazione idrica

Risparmio energe co

Riduzione isola calore Nuove aree verdi Produzione ossigeno

Protezione irraggiamento solare

2. CLUSTER Ambito applicativo

Sustainable + Circular City

La visibilità dell’ambiente urbano è data dall’attenzione ai cicli

Green Bricks utilizza tecnologie innovative e pone attenzione alla sperimentazione di nuove aggregazioni green, come gli heating garden.

Green Bricks uses innovative technologies and focuses on the experimentation of new green aggregations, as heating garden.

Le realizzazioni di Green Bricks si inseriscono nel contesto

The realizations of Green Bricks are inserted in the urban context, in the territorial planning, in the environmental mitigation and in the realization of living spaces.

Food policies + Urban agricolture Il verde inteso anche come contributo ai fabbisogni nutrizionali della città.

3. CITY LEVEL Livelli applicativi di intervento

territoriale, nella mitigazione ambientale e nella realizzazione di spazi abitativi.

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Seeds&Chips è un’organizzazione con sede a Milano che collabora con innovatori, startup, investitori, aziende e istituzioni agroalimentare, fornendo loro progettualità e una piattaforma

per connettersi, collaborare e trasformare il sistema con l’obiettivo principale della sostenibilità. Seeds&Chips is a Milano-based organization that connects innovators, investors, companies,

institutions and policy makers from every point in the global food chain, providing a platform for them to collaborate and transform the food system towards a more sustainable future.

1. MEGATRENDS

Nutrizione e nuova agricultura

Young people are the driving force in this transformation, the main actors in a revolution that has already begun.

In nessun altro luogo come nelle città è possibile e necessario il coinvolgimento di altri attori solo apparentemente estranei al food system. Sono però indispensabili momenti e terreni di confronto tra soggetti diversi.

Cities are unique places where it is possible and indeed necessary to involve actors who only appear to operate outside of the food system. They are instead a canvas for an extraordinary synthesis between diverse sectors and subjects.

Seeds&Chips è la piattaforma di continuità di Expo Milano 2015, perchè l’attenzione alle tematiche del cibo rimanga al vertice delle priorità di tutti i soggetti, insieme alla ricerca

Seeds&Chips builds upon the legacy of Expo Milano 2015. Food, along with the search for resources and sustainable solutions for confronting a growing global population, remains our highest priority.

Il pianeta sotto stress

Favorire l’accesso a nuove idee e tecnologie ispirando i leader del settore, i giovani, gli imprenditori e i vertici mondiali dell’innovazione agroalimentare.

Elaborare strategie di innovazione della

Condivisione e co-creazione

Il bisogno di sicurezza

Open innovation come processo fondamentale per l’innovazione.

I giovani sono i veri protagonisti di questo processo di cambiamento, gli attori principali della rivoluzione necessaria e già in atto.

aziende, policy maker e investitori con startup e progetti di ricerca, in grado di rendere più sostenibile il nostro pianeta.

Sicurezza alimentare al vertice delle priorità per la salute, per la difesa migratori.

2. CLUSTER Ambito applicativo

Food Policies + Urban Agriculture

Le città possono e devono essere il centro di un nuovo modello ed essere ripensate nelle loro relazioni ed interazioni con il food system.

Connected + Resilient City

Internet of things, digitalizzazione, disposizione degli smart citizen in una vera smart city: la smart food city.

3. CITY LEVEL Livelli applicativi di intervento

la crescita della popolazione mondiale nel rispetto della sostenibilità ambientale.

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ABC Laboratorio SAPERLab Politecnico di Milano STRUNA è l primo bioreattore domestico per la coltivazione di microalghe. La sua struttura modulare,

di design computazionale e macchine da taglio a controllo numerico.

realizzata con moduli triangolari, creati su misura usando software

bioreactor for domestic use. Its

triangular modules designed using computational design software and CNC Machine.

adaptable. It is made with

1. MEGATRENDS

Il pianeta sotto stress

Elemento fondante di STRUNA è il bioreattore per la coltivazione di micro-alghe che permette la presenza di organismi viventi capaci di svolgere molte funzioni a noi utili: produrre cibo, ossigeno, compensare la produzione di anidride carbonica delle persone che compongono il nucleo famigliare.

The founding element of STRUNA is the bioreactor for the cultivation of micro-algae and is able to perform many useful functions for use such as: produce food, oxygen and compensate the production of co2 emission from the people who make up the family.

L’obiettivo è quello di aiutare la natura a svilupparsi in modo spontaneo, per fornire agli esseri umani proteine vegetali consumando quantità d’acqua di gran lunga inferiori rispetto a quelle necessarie per la produzione di proteine animali.

The objective is to help nature develop spontaneously, and to provide plant proteins to humans. In this way a lower quantity of water is consumed compared to the production of animal proteins

STUNA opera nel livello centrale. Nasce come risposta al quesito “Siamo pronti ad ospitare la natura in casa nostra?”

STUNA operates in the middle level. Born as an answer to the question "Are we ready to host nature in our house?

Coltivare microalghe in casa aiuta a migliorare la qualità dell’aria, aumentando i livelli di ossigeno e riducendo quelli di anidride carbonica.

2. CLUSTER Ambito applicativo

Smart Living + Inclusion La struttura, costituita da moduli triangolari, può essere assemblata in autonomia, si adatta anche a piccoli spazi ed è utile a dare forma allo spazio domestico.

Food Policies + Urban Agriculture

Nella versione proposta STRUNA consente la coltivazione di tre specie di micro-alghe particolarmente interessanti. Spirulina, Chlamydomonas ed Haematococcus pluvialis.

3. CITY LEVEL Livelli applicativi di intervento

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3. Events and panel

“A twelve-year-old boy who is trying to understand “what the world is like”: is the way Yona Friedman answers the question Rodrigo Rodriquez, president of Material Connexion® Italia, asked him: “How would define yourself? Writer, philosopher, political theorist, architect, urban planner, or artist? “. A spontaneous reply, charged with the essence of man who, with his installation “Meuble Plus”, inaugurated the Smart City design week in Milan. His conception of architecture as communication of great ideas and the wise use of different materials, poor and recovery, have made him one of the most important figures of our time. For the opera Meuble Plus, Friedman availed himself of the support of CONAI, the national packaging consortium. One of his representatives, Luca Brivio, declared the importance of the role of this consortium as “the same Smart City can not exist if it does not refer to waste management”. In this case, art makes it possible to communicate the logic of re-use through a new reading key. The discussion saw Yona Friedman illustrate his thesis in favor of an intangible infrastructure called cloud infrastructure, an urban village inhabited by the most autonomous individuals, organized within infrastructures inspired by Meuble Plus. The buildings he imagined are envelopes whose importance is essentially based on the value of the content. This type of widespread infrastructure is directly connected to the natural world and needs to be as immaterial as possible in order to exist in sustainable terms. In this perspective, connections within the cloud replace centralized city functions. Personal care, moreover, is presented as the key to the success of Smart City, to the detriment of architectural materialism and to support a culture and a personal awareness that is common among all citizens, so as to allow the progression of concepts. As the reuse, repair and recycling, opposed to those currently consumed. In this scenario, the rethinking of technology and physical objects - even in terms of production - also plays an important role. Stefano Boeri, of the same opinion, marries Friedman’s concept of a city devoid of ballast and foundations but increasingly in need of a light, flexible, renewable and mobile infrastructure. But it does not fail to underline the clear difference between this type of vision based on dispersion and vision, which today is almost imperative, based on verticalization. Two ideas, these, both linked to a design intelligence and in its valid way. The art curator Maurizio Bortolotti, following the wake of Boeri, has supported the presence of small companies and the creation of networks among restricted groups of people, reporting the attention to the importance of individuals. However, there were no differences other than opposing points of view, coming from the public. In fact, Friedman has been defined as a utopian, not much awaiting the current consumerist direction, verticalizing and organized according to the principles of density. To this criticism Friedman himself, with the support of Boeri, replied by underlining that there is no utopia, rather an orientation according to which to act and set the right foundation for the future. Finally, at the end of the meeting, a strong distinctive feature of Friedman’s thought emerged, a thought that sees the city as a constantly evolving process, collected literally in a brief and incisive phrase said aloof: “I learned, as a young man, that we need to be able to adapt to changing conditions. Nothing is eternal except for our imagination”.

I learned, as a young man, that we need to be able to adapt to changing conditions. Nothing is eternal except for our imagination. What Iâ&#x20AC;&#x2122;m proposing now is the dispersion of content in a cloud infrastructure and the intellectual advantage of the immaterial things. Yona Friedman Architect

Smart City itself can not exist if it does not take waste management as a reference. Luca Brivio Communication Director CONAI - National Packaging Consortium

The quality of life of the individual must be considered as the raison d’être of our work. Rodrigo Rodriquez President of Material ConneXion Italia ®

It is very interesting how the choices of a diffused, horizontal city, and of a dense, vertical one, are basically linked to an idea of intelligence and strategy; in the same way, see how these same intelligences drive the most interesting episodes of cities in the countries we used to call developing. Stefano Boeri Architect and President Triennale of Milan

For Yona, the real museum is the street. Maurizio Bortolotti Art curator 74

Sharing Cities, introduced by its project manager Roberto Nocerino, is a project financed by the European community which started in 2016, and whose results will take shape by the end of 2018. This project involves some areas of the city of London, Lisbon and Milan. The latter, in which the area of Porta Romana / Vettabbia was chosen as a testing ground for the development of innovative solutions. Some of the founding principles of this project are the reuse of existing urban elements, the redevelopment, the improvement of the energy class of buildings and the establishment of systems, through the creation of areas of electric mobility based on the intermodal exchange between various means of transport. Sharing Cities therefore moves on three axes: social involvement, platforms and interventions on the territory. Legambiente, whose representative Disimine explained how the association acted, first of all, on reticence with regard to novelty, underlining how the technology used is only part of the process of taking care of the Milanese buildings in a social sense. Much is achieved thanks to the virtuous behavior of people. The technical activity of energy redevelopment on building envelopes was carried out by Teicos, whose representative Maria Elena Hugony illustrated the pillars used to overcome the difficulties of communication, summarized in: collaboration between public and private, virtuous competition between condominiums for obtaining aid from the EU, co-creation and finally creating a financial instrument to incentivize redevelopment works. Ivan Roncelli, representative of Future Energy and partner of Teicos, has instead entered into the merits of plant engineering technologies, explaining how an integrated intervention between building envelopes and plants can bring great improvements, thanks to renewable energy sources and low energy impact, as well as to devices for the continuous and conscious control of consumption. On behalf of Siemens, Sara Filipponi underlined how Smart City, in terms of systems for data processing especially concerning the network of connections and the intelligent infrastructure called EMS (Energy Management System), is now a tangible reality, apparently to an ever closer future. Monet is instead the real IoT platform, born on the occasion of Expo 2015. Entering the merit of mobility, Valerio Siniscalco, a member of NHP, focused on shared mobility and, in particular, on the creation of mobility areas, or intermodal interchange nodes between different electric, public and private transport services. Another of the applications of Sharing Cities is that of smart streetlights, that is, lamps that already exist but are updated according to the needs of modern IoT systems with low energy consumption. The share of data was given to Emiliano Verga who, in the name of Cefriel, reported that the Urban Sharing Platform is the glue that unites all information coming from various sources of data collection in Milan. Finally, the intervention of Giuseppe Salvia and Giuliana Gemini, respectively present in the name of the Polytechnic of Milan and Poliedra, was necessary to discuss the role of the people within this European project. Salvia has shown how technological innovation can have tangible feedback in peopleâ&#x20AC;&#x2122;s lives through urban services based on a co-planning path. The result of this action are physical places of aggregation and cooperation where you can exchange ideas and opinions. Finally, Giuliana Gemini presented the project of the Digital Social Market, a virtual market linked to an app, which values sustainable behaviors.

The process of energy efficiency should not be considered as a process that has been done and completed. A condominium rebalanced in energy terms is an organism formed by the physical part and by the community that dwells within it. Damiano Disimine Legambiente Lombardy

With this European project we realized that we are at the forefront, bringing ideas that have been partly adopted by the other cities involved, beyond Milan itself. Sara Filipponi Siemens Italy

Our goal is to create smarter citizens, citizens who are able to benefit, in the best way, from the services that public and private subjects put in place. Roberto Nocerino Project Manager Sharing Cities, Comune di Milano

Where does the word “smart” come from? This is the first question answered by Rodrigo Rodriquez. Smart is an acronym, composed of Specific, Measurable, Achievable, Realistic and Time-constrained. A word made of multitudes that fully expresses the composite nature of Smart City: a synthesis of concepts. Being smart means, therefore, being able to sustain the weight of the uncertainty of our future. A series of three interviews then marked the rest of the meeting. The first debate saw Lucia Scopitelli to interview Nathan Pierce and Renato Galliano, both involved in urban development and mobility, respectively in London and in Milan. Pierce, for the London Sharing City project, talked about the constant innovation, mainly technological, in a market being created. Standardization of services can lead to cost reduction and technological mediation between different cities. The future of Sharing City will therefore be, for Pierce, characterized by a redesign of services and the urban environment in an increasingly smart way, where designers will be central. Galliano instead emphasized the importance of a Human Smart City, or a city in which the inhabitants are participants, smart, and the object of personalized services but standardized at the base. Design and co-design therefore become increasingly essential. The second interview was directed by Galliano to Arthur Huang, representative of Miniwiz and entrepreneur in the field of system innovation, together with Gloria Zavatta, on behalf of AMAT. Zavatta underlined how recycling is the last option to choose, the most suitable is the rethinking of the entire life cycle of materials. Reuse, repair, upcycling and sharing are the phases to which reference must be made; in this context it is therefore opportune to reformulate the term “refuse”, excluding its negative attitudes. Huang, on the same topic, highlighted how the circularity disappeared only in the last millennium, due to incorrect market logic. Therefore, a cultural renewal driven by sustainable mature technologies is necessary in order to be applied to our lives. For the professions of the future, Zavatta has imagined many new jobs that today we struggle to imagine; while Huang proposed the birth of resumers in place of the current consumers, or consumers educated to the sustainable economy. The third and last interview was held by Caterina Sarfatti, with the participation of the Milanese councilor Cristina Tajani, of Arnoud Moleenar, for the Resilience project in Rotterdam and Piero Pellizzaro, for the Resilience project in Milan. The theme of the interview was the ability of cities to regenerate and become smart. Tajani explained how the city of Milan, as early as 2013, started using the technology to develop the Milan Smart City project. As for Rotterdam, however, resilience and innovation are topics that have been treated for generations. Pellizzaro also underlined how each city must find its own way and how Milan is able to face complex situations, proposing a dedicated business and, through design, a better quality of life, where competition and collaboration stimulate citizen participation. The architect Michelangelo Vallicelli was involved in the public. As a result of his doctorate, he has essentially identified two Smart City models of the future: the Asian - centralized model - and the more recent European model - as in the case of Milan - but more inclusive with regard to citizenship.

Our future is uncertain and for this reason today, more than ever, we are called to be smarter, stronger in our work and capable of sustaining the weight of uncertainty. Rodrigo Rodriquez President of Material ConneXion Italia ÂŽ

We consider the Smart City concept based on smart citizens: we need to deliver solutions, not only products. Renato Galliano Urban Economy Department, Municipality of Milan

Competition and collaboration stimulate the participation of citizens and the development of cities, opening a global scenario full of possibilities that are not so tangible, in constant dialectic evolution. Cristina Tajani Councilor for Urban Economy and Innovation, Municipality of Milan

Every city must find its own way and Milan is able to face complex situations and create a better quality of life, thanks to its design. Piero Pelizzaro Chief Resilience Officer, Milano 86

We need to change our approach to what is currently called waste: a new definition is needed to accommodate what is reused. Gloria Zavatta CEO AMAT

The most important actor in the future is the resumer: next generations will never questioning whether is right or wrong to recycle, theyâ&#x20AC;&#x2122;ll think is wrong to not do. Arthur Huang CEO, Miniwiz Co. Ltd 88

Rodrigo Rodriquez introduced this circular economy themed conference, underlining how Smart City is an expression of the Darwinian concept of species evolution. Material ConnexionÂŽ has indeed evolved, emerging as a proactive hinge between innovative materials and their users, to offer small and medium-sized Italian companies innovative tools. From here, by combining the theme of materials with that of the city of the future, Smart City was born. The word was then passed to the moderator Emanuele Bompan, who spoke of the circular economy as an entirely new and sustainable way of understanding, managing and producing the consumption of our society. According to Walter Stahel, a Swiss architect, what is common to sustainability and the circular economy is a concept of well-being and both a physical and a spiritual existence. There are therefore two different approaches to the current linear economy, one directed to the conscious management of the material and the other to a pay-per-use logic system. The current problem of the circular economy is the almost exclusive management that makes users and enterprises, leaving no room for designers. Moreover, the circular economy does not need packaging or advertising, for this reason the performance economy requires requalification, maintenance and planned production. This is the only way to start talking about a long-term and performance-based business, where there is quality and a level of standardization aimed at repairing and updating assets. Sabine Oberhuber, representative of the Dutch Turntoo and Rau, has instead illustrated how to reinvent the construction and use of a building. In fact, applying the circular economy to architecture has a great and positive environmental impact, which also acts on the primordial logic of recycling - the last stage, the least intelligent. The goal is to create a circular design, which projects durable goods and performance, so that they can be rethought, reused and re-proposed before being recycled. Therefore, a bank of materials and a passport for building buildings is needed, so that in the future it is possible to know how to carry out the dismantling actions. Massimiliano Tellini, on behalf of Intesa SanPaolo, has also introduced the importance of the circular economy in the financial sector. As an economic neo-model from new opportunities, circularity must find a new balance between business and society. On this node Intesa SanPaolo is trying to block the economic benefits - but not sustainable - coming from the linear industrial economy, while promoting innovative and green start-ups. Anna Pellizzari intervened as Executive Director of Material ConnexionÂŽ Italia and co-author of the book Neomateriali nellâ&#x20AC;&#x2122;Economia Circolare. Together with Emilio Genovesi, she has been involved in the creation of a paper that gives an overview of innovative materials that are constantly developing and therefore can be categorized. These neo-materials are essentially subdivided into three categories: bio-based materials (substitutes for fossil plastics), neo-classical materials (consolidated recycling standards) and new materials (recycling standards) not yet consolidated). Last speaker was Simona Fontana who, in the name of CONAI, explained how the packaging is already an example of consolidated circularity. Starting from a national efficient management model, CONAI is promoting sustainable packaging and the object of recycling and reuse, promoting an ever smaller use of raw materials.

Uniting the theme of materials with that of the city of the future, Smart City was born. Rodrigo Rodriquez President of Material ConneXion Italia ÂŽ

The neo-materials are subdivided into 3 subsets: the biobased materials (which replace plastics from fossil sources), the neo-classics (consolidated recycling standards) and the ex-novo materials (recycling standards do not still consolidated). Anna Pellizzari Executive Director Material ConneXion Italia ÂŽ

In linear industrial economy, thereâ&#x20AC;&#x2122;s no efficiency if you donâ&#x20AC;&#x2122;t make money selling things; in the performance economy, selling is actually about making the highest performances without giving anything: the circular industrial economy is part of an intelligent decentralization. Walter Stahel Architect

Circularity must find a balance, a new point of contact between business and society; Intesa San Paolo is promoting and stimulating innovative and green start-ups at the same time. Massimiano Tellini Designated Representative on behalf of Intesa SanPaolo Circular Economy

Circular economy is a new way of imagining, planning, producing and consuming: a road to creating a sustainable and regenerative economy, good for the planet and ourselves. Emanuele Bompan Director of Materia Rinnovabile 96

The packaging is an example of circularity now consolidated for about a decade. Starting from a national and effective management model, CONAI is implementing a strong promotion towards the creation of packaging designed using sustainable logics and obtaining positive results from recycling and reuse. Simona Fontana Prevention Area Study Center, CONAI

Our beings are temporary, the world we live in is not. Sabine Oberhuber Co-founder Turntoo 98

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Why has Material Connexion® been interested in Smart City? This is explained by Rodrigo Rodriquez, who in his introduction outlined how the great potentialities for materials in the project of future cities were glimpsed, thus going beyond the main role of proactive hinge of Material Connexion®, to create a synergy between heterogeneous professionalism. The first speaker was Giulio Ceppi, curator of the exhibition. With a historical picture of the Smart City, Ceppi illustrated how the first smart city designers were the Romans, who created a hardware called civitas, based on the munus, which is the pride of the Roman citizen to serve his city. This civitas used the safety of the elements to establish a relationship of tolerance and balance. What we can adopt today is the concept of belonging and participation from below, to create smart citizens before smart cities. Through the Design for All Ceppi he also talked about the importance of design exclusivity. Giovanni de Niederhäusern, on the other hand, intervened on behalf of Studio Carlo Ratti, analyzing the future city scenario starting from an observation: the digital world has now become integrated into the physical world. The first subject treated was sensing, that is, data analysis and an understanding of urban dynamics. The second theme was interacting, namely the ability to maximize interaction within the city, also introducing the over-lapping process, that is the superposition of different functions in a thick space (the fablab, for example). The third theme was the well-being of citizens. Luca Montani, on behalf of MM (Metropolitana Milanese, the Milanese underground), has outlined on the other hand what is the current management of the city by this historic company, born after the war and wanted by the Milanese themselves. MM currently also deals with popular living, plant management and real estate, including Expo 2015. For MM the Smart City is guided by an integrated, system approach, enclosed in the recently published book “Build your city, build you future”. The architect Marco Piva contributed to the discussion through his experience, talking about the visionary project for Shanghai - the Dianshan Lake project - in which the Chinese tradition and the Italian design, nature and man were merged. and technology, thanks to a clever interaction between the client and the designer. Massimo Roj, architect for Progetto CMR, explained how his goal is “to improve the quality of people’s lives” and “to design on a human scale”. Through some projects carried out in China, Roj presented the concept of “multicentric city”, an autonomous urban district interconnected with the rest of the city, on a human scale, sustainable, livable and sensitive. Guglielmo Carra, on behalf of Arup, spoke about the total architecture, which sees the participation of different realities that collaborate synergistically. The focus was on longterm development and the life of buildings and infrastructures, as well as the optimization of urban materials. Another important topic was the so-called 3D printing, thanks to which Arup developed innovative systems for printing on-site architectures and infrastructures. The architect and curator of the exhibition, Michelangelo Vallicelli, has underlined three aspects: the first aspect regards how the smart city is now a real scenario with which architects have to deal with; the second underlines the importance of the interaction between technology and physical space, the last aspect encompasses the conception of the city as a natural result of an organization destined for work.

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Inclusion must become the means of seeing things from a different point of view. Giulio Ceppi Architect and Curator of the Exhibition

A long-term vision, aimed at enhancing the city and its buildings, can become a model of success also from a financial point of view. Guglielmo Carra Senior Engineer Materials Consulting Lead Europe, Ove Arup

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Every architect has a project in the project. Marco Piva Architect

Smart City is no longer an idea, a brand, something that you tend to inspire. It is a true context in which an architect is now operating. Michelangelo Valicelli Architect

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The importance of circularity in textiles touches every citizen, as it deals with clothing and fashion linked to fast fashion and programmed obsolescence. In this regard, Emanuele Bompan explained how, for circular economy, an economy is understood that optimizes the life cycle of products and materials. Marco Landi, on behalf of CNA Federmoda, spoke about the historic textile district of Prato. Since 1840, in Tuscany have been regenerated fabrics of all kinds, which today we want to make it attractive to the world of fashion. Simona BonafĂŠ, head of the Environment Committee of the European Parliament, has instead illustrated how the European Union has just approved - by a large majority - a package of legislative reforms on the circular economy. The success lies in the revolutionary opportunity conceived both to solve important environmental problems and to give a new strategic and autonomous momentum to the European material circuit. The importance of these reforms also lies in giving the circular economy the character of a model of real and conscious development. Andrea Fluttero intervened on behalf of UNICIRCULAR. It is an important post-consumer body, which acts as a reference platform for recycling companies. Clothing is treated as a delicate subject, in fact, a lot of goods are of poor importation, which requires a rigid but accessible enough to allow the goods to be re-introduced into the material circle. Filippo Servalli, Radici Group representative, took stock of the situation on the type of textiles on the market, highlighting how - in the last twenty years - he has moved from natural to synthetic fabrics, such as nylon. We therefore talked about the planning of life, monomateriality, compatibility, recyclability, storage and recycling. Fabio Pietrella, on behalf of Confartigianato Moda, was instead the spokesperson for the small textile company of Italian excellence, mainly handicraft. According to Pietrella, the problem is represented by an invasion of low quality products that devalue even the highend ones. Aurora Magni, representative of the research and consulting firm Blumine, continued the discussion by discussing what is sustainable and what is only apparently sustainable. Other concepts noted by Magni were the recognition and the concept of passport of textile materials; the inventive capacity useful in recovery; the industry 4.0; the problems of contamination in the recycling phase and the future job opportunities. On behalf of Material ConneXionÂŽ Italy, Christian Tubito talked about the problem linked to the recovery of materials. Fast fashion, producing garments containing impurities, penalizes post-consumption. For this reason, there is a need for an intelligence that has adequate rules and technologies (e.g. the Trash-2-Cash project). Roberto Coizet, president of Edizioni Ambiente, underlined the existence of an instrument for companies called the extended responsibility instrument of the producer on waste, which bases its growing success on self-accountability of companies and on the creation of circular letters. Andrea Fluttero has intervened critically on the phases of consumer production and post consumption, explaining how the two phases are separated by different interests. It would therefore be much more logical to create post-consumption categories open to dialogue through consortia - but not integral parts of production. Furthermore, to counteract low-quality production, according to Pietrella, duties can be imposed that block access to products that do not comply with the standards; this solution is not totally shared by the rest of the speakers.

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Circular economy means an economy that knows how to exploit the waste of products and materials, that knows how to maximize the value of use of products and also knows how to extend the possibility of life span. Emanuele Bompan Director of Materia Rinnovabile

The circular economy-based industry can generate many jobs. Aurora Magni Blumine

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The circular economy regulations that have just been approved in Europe mark an almost revolutionary cultural change.

If we prevent the generation of waste, we are already in transition towards a circular economy which represents, first of all, a real economic industry. Simona BonafĂŠ Environment Committee of the European Parliament

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The Italian fashion, mainly based on luxury, on small lots and on unique products with a strong inventive connotation, can find another point to its advantage in eco-sustainability. Marco Landi President of CNA Federmoda

Localism is one of the key words when we want to implement truly sustainable and circular processes. Christian Tubito Project Manager, Innovation & Research Material ConneXionÂŽ Italia

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It is not possible to speak of circular economy if we do not start from a principle of defence of the right to produce excellence respecting the rules and the production of quality. Fabio Pietrella Fashion Confartigianato

In order for the circular economy to function, we need to invest a lot in the design culture: we need to design recyclability. Michelangelo Valicelli Architect

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Rodrigo Rodriquez introduced the topic of integrated mobility by quoting Parag Khanna and explaining how, in the future, we will no longer speak of geography but of connectography, a system through which technology will bring information directly to men and unite them, connecting them. Gloria Zavatta then introduced the speakers, underlining how integrated mobility is, first of all, an expression of the human being’s need for connection. Counselor Marco Granelli talked about how Milan was soon activated in the transport sector, introducing, for example, Area C, increasing public transport (e.g. the M4 line), activating sharing services and signing all these initiates in the PUMS , the Milanese Urban Mobility Plan. On the automation of means of transport, Granelli anticipated the intention to develop a test project (Porta Romana area and Cascina Merla) to develop new driverless solutions. Andrea Poggio, on behalf of Legambiente, explained how this association is working on the citizen and on the community, aiming at mobility and electric micro-mobility that exploits the intermodality of movement, that is the use, by people, of different means of transport during the day. Subsequently Giovanni Fornaro, in the name of Tesla, told how this company works on sustainable mobility, trying to improve the city and the life of its inhabitants. In detail, Tesla is working on recharging infrastructures, autonomous driving - now hybrid but with the prospect of becoming totally driverless and suitable for car pooling - of the abolition and replacement of highly polluting parts of the car and, above all, of the complex theme of ethics in driverless cars. According to Fornaro, the most desirable solution is a road environment that is gradually more controlled and automated. MM spokesperson was Andrea Bruschi, who outlined the intention to create a transport with modal integration, through the strengthening of public transport and attention to the city’s needs. The high rate of innovation in Milan transport has led to the creation of intuitive, metropolitan driverless technologies and the study of new autonomous public transport. Representative of the same Milanese ATM was Miles Parisi, who spoke about a future electric mobility to protect the environment and the new generations. As regards the technologies used in ATM, however, Parisi stressed that these arise from a great underlying complexity, made later simpler to become usable by all citizens-users. Roberto Timo, for Net engineering, has treated systematic mobility, based on the needs of citizens, on technologies, services and intelligent infrastructures (e.g. electric recharging points) and aimed at creating an efficient intermodality in the use of means of transport. All this through a view of innovation and “bottom-up” involvement of citizens. “What’s next?” - or - “what need will you want to answer with the technology?” Was the last question posed by Gloria Zavatta to those present. The various speakers then responded with a brief and incisive vision: electric mobility, free and sustainable (Poggio, Legambiente), greater speed, integration and access to electric charging (Fornaro, Tesla), extension of automation, ways! of the laws, homologation of transport (Brus, MM), payment of the meter with the card (Parisi, ATM), accessibility and good results in terms of environmental quality and noise pollution (Timo, Net engineering), strengthening in the passage of information to manage people’s movements and habits (Granelli, councilor).

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Teslaâ&#x20AC;&#x2122;s mission is to accelerate global change towards sustainable mobility, to improve cities and the way of life of citizens. The projects are aimed at the use of recharging infrastructures and the development of autonomous driving, currently on the market in a hybrid way together with the manual guide (level 2) but with the prospect of creating, in the not too distant future, of cars totally driverless (level 5) that will take full advantage of the car pooling system. Giovanni Fornaro TESLA Enterprise Sales Manager South Europe

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Milan is trying to work on mobility starting from people and their need for movement, rather than by means. Marco Granelli Councilor of the City of Milan

Mobility must be understood through an all-round view, which starts from an analysis of the needs of urban mobility needs and develops through an intelligent use of technology. Roberto Timo Strategy Development Manager, NET Engineering S.p.A.

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Integrated mobility is a clear and important response to the need for relationships between human beings, as well as contributing decisively to designing the city, services, the well-being of people and the competitiveness of the city itself. Gloria Zavatta CEO Amat

This generation must be the last to live the era of fossil fuels. Miles Parisi Energy Manager ATM

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Powering public transport with respect to the growing Milanese mobility needs: thanks to this development policy, the city of Milan can be counted among the cities with the highest rate of innovation from the point of view of transport and sustainable mobility and shared. Andrea Bruschi Transportation and Mobility Planner MM

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The concept of smart living is the theme of the last conference held at Smart City, during the Salone del Mobile. On the other hand, living is one of the cornerstones of life in which all the reactions on living are analyzed. Living in a smart way will therefore be the first positive sign towards the cultural change necessary for the Smart City of the future. Marco Bevolo, moderator of the meeting, introduced the smart living and the concept of inclusion using a written publication with his colleague Filiberto Amati. He then introduced the “blur” - that is, the capacity of the digital transformation to blend conjoins between lifestyle, leisure and media - outlining how the concept of luxury has evolved over time, passing from a synonym of possession and exclusion synonymous with well-being and aiming at becoming synonymous with inclusion and quality of life. Starting from this vision, Tapio Rosenius, in the name of SKANDAL, defined what is environmental communication, a project sphere based on an intuitive perception of the surrounding environment. This ability is based on the project of creating an integrated system inside the building, without an interface, that makes digital material visible and perceptible to people, preventing a polluting excess of digital data. From the Agrinnova Competence Center of the University of Turin, instead, Maria Lodovica Gullino presented the topic of smart agriculture inside and outside the city, following the dictate of inclusion and the increasing quality of life and the environment. The aim is the creation of a circular economy in the agro-environmental field, to make the cities of the future truly green contexts, exploiting - for example - on-site cultivations, high quality compost coming from waste and water, enriched with particular nutrients. Despite this vision, agriculture still remains a sector that requires technological development; its introduction into the city could therefore result in an opportunity for rebirth and rapid growth. Alberto Macciani, on behalf of Uniliver, continued the discussion on water, introducing the importance linked to the question of dishwashing, an exemplary element for capturing the lifestyle and well-being of a given place. According to his point of view, in order to create a smartly functioning citizen mechanism, there is a need to give people the opportunity to perform their daily tasks in a more efficient way. The need is therefore that of dematerializing the safety of objects and enhancing their use through the “immaterial” optimization of their functions, such as - for example - dishwashing and the possibility of keeping track of consumption and costs. Michelangelo Vallicelli, Architect and creator of the exhibition Smart City has, on the other hand, presented a vision of architecture as an interface between intelligent spaces and no longer a point of division between external and internal space, also imagining the physical disappearance of offices and the conversion of current workplaces into points of urban rebirth. Giulio Ceppi, Architect and curator of Smart City, has reiterated that there is no definition that can summarize what is smart and what is city, let alone the union of the two. However, the Smart City exhibition and lectures have tried to collect heterogeneous contributions to outline what will be - in the future - an ever more timely definition. The last lines were those of Rodrigo Rodriquez, who thanked those present proud of the work done. The Smart Living of this last conference is, in its specific case, the baseline and the measure through which to continue to trace the future of man through the young.

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The future of water is in the hands of smart citizens, able to understand the importance of such a precious asset through solutions that keep track of their consumption. Alberto Macciani Unilever Marketing & Home Care Manager

In all of these discussions, the city is smart because we have to be smart. So more than in the Smart City, we are interested in smart citizens. Giulio Ceppi Architect and Curator Exhibition 124

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Data is the new water but also the new pollution: we donâ&#x20AC;&#x2122;t need to humanize but to naturalize technology. Tapio Roserius CEO SKANDAL Technologies

Bringing agriculture into the city will help the citizens to understand more about the origins of food. Maria Ludovica Gullino Professor University of Turin

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The concept of luxury has evolved over time, synonymous with possession and exclusion, becoming well-being in terms of time, space, balance, sensitivity and lived experiences, aiming at becoming, in the future, increasingly tied up quality of life and inclusion, through the creation of new balances whose matrix is the digital world. Marco Bevolo PhD Founder, Marco Bevolo Consulting, Eindhoven Researcher Lacturer, NHTV Breda University of Applied Sciences The Netherlands

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Milanese design schools accept the challenge of the circular economy: Material ConneXion® Italia invites their young designers to find innovative applications to industrial users who have been selected and supplied by the companies involved. The event promoted by Material ConneXion® Italia is part of the international project Life M3P - Material Match Making Platform, which intends to promote the improvement of the management of waste in industrial districts, encouraging reuse in the companies of the district itself and reducing the needs of treatment, storage and transport, and the resulting environmental impact. The meeting was conceived as the launching of an activity dedicated to the active involvement of design students in the creation of innovative applications for industrial users. Material ConneXion® Italia, as part of the M3P project consortium and partner responsible for the involvement of design institutes, took the opportunity of the post-Milan-DesignWeek fervor to briefly present the objectives of the M3P project, co-sponsored through the Life program of the EU, to a wider audience: the event addressed mainly to the students of the institutions involved, also saw the participation of companies interested in the issue. After the brief presentation by the MCI’s staff addressed to participants from various design institutes, including IED (European Institute of Design), NABA (New Academy of Fine Arts), DOMUS ACADEMY and PoliMi (Polytechnic of Milan, Dept. Design) were presented more than 20 ‘waste materials’ identified within the Life M3P project to become the object of exploration, manipulation and creativity in the coming months, to generate design concepts and offer new life to waste materials. Further contributions were provided by CONAI, illustrating in particular their recently published guidelines, and the Cotton and Clothing Textile Center (Centrocot), partner of the Ecosign project, focused on the development of a training course for Ecodesigner that will provide more knowledge and capacity in environmental technology. Representing the design schools taking part in the initiative, the lecturers of the individual courses also took part, providing their method of approaching students to the complexity of the s. Furthermore, a direct comparison with the representatives of companies already involved in the M3P project such as Vibram S.p.A, Quality Invents S.r.l. e Imballaggi Materie Plastiche S.p.A have witnessed the industry’s interest in finding solutions to minimize their waste; a decisive stimulus in encouraging young designers to design for an increasingly circular economy.

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The word “rejection” has a negative connotation, in reality it is a surplus material with the same qualities as the transformed and marketed material. A change in perception also starts from language, from culture, we do not call them more waste but “surplus”. Paolo Ghezzo Centrocot: Ecosign: help designers reduce the environmental impact of products.

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Forum for exchange between projects funded through different EU programs to facilitate cross-border links and support.

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The meeting is proposed within the context of projects co-financed by the European Union, where Material ConneXion® Italia is an active partner of some consortia. The main purpose of the event was to promote the exchange and connection between projects funded through various EU programs, to carry out promotion and support activities (advocacy), as requested by the Commission and foreseen by communication and dissemination activities. Several representatives of projects funded by European programs - in particular Erasmus +, Horizon 2020, Interreg, Life - met to share experiences, share paths and networking with participants and stakeholders. The projects presented focused mainly on the themes: circular economy, industrial symbiosis, environmental sustainability, with a particular focus on training and material innovation in the textile and fashion sector, illustrating the broad support that the EU is reserving for these issues. During an initial Pitch Session, the representatives of the 10 present initiatives had the opportunity to briefly illustrate their project by highlighting expected results, potential for future exploitation and area of networking interest. The meeting was broadcast online, which also allowed guests in the room to attend the web presentation of the Circe2020 project, co-funded by the Interreg Central Europe program and dedicated to the implementation of the circular economy in the European territory. In order to maintain the international tone and allow the participants to follow the speeches online, the presentation session was held and the subsequent exchange between those present in English. After the networking moment, it offered a comparison between the participants and the companies and the stakeholders present to meet the representatives of the various projects. Thanks to the high number of related projects represented, the goal of networking was achieved, one of the main aims of the European funding programs and perfectly summarized by the goals of the TCBL project: “We are trying to lower the risk of innovation by creating a community: an open ecosystem where to find fertile soil with people willing to try new roads.” (Jesse Marsh) The following projects have been presented:  Trash-2-Cash (Christian Tubito, Material ConneXion Italia); Life M3P (Roberto Vannucci, Centrocot - Centro Tessile Cotoniero e Abbigliamento); Ecosign (Valentina Mazza, Aicq Sicev); TEXSTRA (Irene De Laurentiis, Ciape - Centro Italiano per l’Apprendimento Permanente); ENTeR (Luisa Minoli, UNIVA - Unione degli Industriali della Provincia di Varese); LEAMAN (Désirée Scalia, Ciape - Centro Italiano per l’Apprendimento Permanente); FiberEUse (Marco Diani, Politecnico di Milano); TCBL (Jesse Marsh, Comune di Prato); EMBRACED (Marco Moro, Edizioni Ambiente); Biopen (Marina Dora Tavano, Ciaotech / Gruppo PNO); CIRCE2020 (Giacomo Pieretti, Etra - Energia Territorio Risorse Ambientali)

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In the good old days things were relatively simple: you had knowledge intensive value chains using natural materials. Now all of the knowledge and all of the value has been sucked out of Europe, at least, in a sort of sick cycle of accelerationâ&#x20AC;Ś. What we want to do is to look what knowledge is left and shift from a cost-based to a knowledge-based competition. The main promise has been to be part of a value-based community: a rich ecosystem with fertile ground where to have people to try things out. Jesse Marsh Municipality of Prato, TCBL 136

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Intermodality: future perspectives for the public transport network and urban mobility.

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Evening with the documentary film Kiss the Ground Night, that sees Leonardo di Caprio as executive producer.

Event by invitation

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An event organized by Material ConneXion Italia and Trash-2-Cash to discuss visions, projects and proposals on the subject of circular economies in the textile and clothing sector.

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Material ConneXion® Italia and Trash-2-Cash organized the Circular Conversations: a Fashioning event at Circular Industry to discuss visions, projects and proposals on the theme of circular economy in the fashion industry, one of the most important in the global economy but also highly polluting and wasteful in terms of resources and waste. As the moderator of the meeting, Christian Tubito, Project Manager, Innovation & Research of Material ConneXion® Italia, affirmed, it is necessary to question not only the reduction of environmental impacts but to define new visions and opportunities to implement circular systems and ethical value chains. A road already taken by the EU, as evidenced by the approval of the recently signed Circular Economy Package and which also bears an Italian signature, that of Simona Bonafé, Member of the European Parliament. The meeting was opened by Rebecca Earley, co-director of the Center for Circular Design and Professor of Sustainable Fashion Textile Design at the prestigious Chelsea College of Arts in London (UAL). Mrs. Earley has briefly introduced her work with the Center for Circular Design (CCD) team, where she is exploring and defining the future roles of textile design in the emerging circular economy, with references to in-depth topics within the international projects of Trash-2-Cash and Mistra Future Fashion. The researcher and designer illustrated how a circular approach for the textile industry requires not only new skills for designers, but also a high level of materials innovation and in-depth knowledge of the whole system. Another aspect pointed out by Mrs. Earley is the need to consider products and materials in their context of temporal use. Unfortunately, however, companies and designers manage to reason within a time span of over 30 to 50 years. Having said that, the “slow” approach so highly praised does not necessarily turn out to be the winning strategy, if evaluated under aspects of environmental and social sustainability. We need instead to have a systemic vision that would allow us to evaluate the entire life cycle of a product. The debate was opened by Anna Pellizzari, Executive Director of Material ConneXion® Italy and co-curator of the book Neomaterials in the circular economy, published by Edizioni Ambiente, who illustrated how advanced materials and new technologies can support the change of linear to circular system, where the relationship between the elimination of toxic chemicals and the recyclability of materials is evident: only what is not contaminated and contaminant can be regenerated into new materials without compromising the health of people and environmental balances. Following, Filippo Servalli, Director of Marketing & Sustainability of RadiciGroup, introduces and explains the product environmental footprint (PEF) and organization (Environmental Environmental Footprint) - OEF). These are tools to measure and improve the environmental performance in terms of the life cycle, which will allow other industrial companies to deal with environmental certification systems and better understand the EU’s environmental safety policies. This aspect is also taken up by Lorenzo Minetti, co-founder of Quagga, who points out the difficulty of finding certified raw material. The young start-up is still operating in a niche market, with a clientele mainly coming from the other side of the Alps. Alessandra Guffanti, president of the SMI child section, also underlines the need to raise consumer awareness, especially in markets that are not very sensitive to the issue, such as the ex-Soviet one. The debate is closed by Marina Spadafora, Country Coordinator Fashion Revolution Italy and ethical fashion ambassador in the world, underlining that it is not a question of confusing the issue of circularity and ethics, but that it will be necessary that the respect of the environment goes hand in hand with that for the workers. Social, ethical and environmental responsibilities must go hand in hand and change must be systemic.

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Sustainability is complex and broad: where do you want to start?

We don’t think about ‘fast’ in a positive way, but nature does fast! Rebecca Earley Co-Director Centre for Circular Design Porfessor Sustainable Fashion Textile Design at UAL-Chealse Collage of Art London

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From Smart to Autonomous The transformation of cities between artificial intelligence and driverless mobility

A debate will take place around the presentation among

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Responsibility driven design for the future self-driving society is a white paper edited by Fabio Besti and Francesco Samorè, with contributions by Angela Simone and Jonathan Hankins, which analyzes the advance of driverless technologies and questions how this technological phenomenon will impact society of the future. Presented on the occasion of the exhibition Smart City: Materials, Technology & People, the work is the result of the collaboration of Giannino Bassetti Foundation with the School of Design of the Milan Polytechnic, where, in November 2017, Self Driving Society @ 2030, Laboratory of Final Synthesis in Integrated Product Design, conceived and coordinated by Giulio Ceppi. The automation of mobility can potentially transform not only the transport sector, but also our entire socio-cultural fabric: people’s habits and lifestyles will change, new products and services will be born to support mobility, cities and infrastructures they will change and so will society as a whole change as well. The focus then shifts from the self-driving car to the self driving society. This widening of perspective opens up for the innovators much broader and more interesting scenarios of action, but it also forces us to engage in a debate on the social impact and on the possible problems of artistic intelligence in mobility that is much more complex than the one currently underway; debate involving governance and policy making and all the stakeholders involved in technological innovation. The white paper therefore covers two areas: that of the opportunities for innovation and the responsibility for innovation. Is it possible to combine these two aspects? Starting from the experience made in class with the students, the authors propose the discipline of design and its methodologies as key tools to responsibly design the society of the future immersed in automated mobility systems. In support of this approach, specially designed design tools are presented in the paper and a selection of the projects developed by the students is presented, describing the wide potential of this method, defined by the authors Responsibility Driven Design. The white paper, far from wanting to exhaust the debate, sets itself the goal of being a starting point for a wider re-election and giving points of comparison to different actors. On the occasion of the presentation a debate was held, moderated by Francesco Samorè, General Secretary of the Foundation, which was attended by Fabio Terragni, President of M4 spa, Leandro Agrò, Digital Product Director of Design Group Italia, Giulio Ceppi, architect, designer and lecturer at the Milan Polytechnic, Tommaso Gecchelin, Founder and CTO of Next Future Transportation Inc., Angela Simone, Project Designer and Manager for the Giannino Bassetti Foundation and Fabio Besti, Design Consultant for Fondazione Gianni Bassetti and author of the paper. Giannino Bassetti Foundation was founded in 1994 with the aim of promoting the responsible management of innovation, both nationally and internationally, and is today, in fact, the place to think about the policies responsible for innovation. The Foundation pursues its mission by assisting the institutional, private and associative subjects to orient them and consider it a factor of civilization for the whole society. The areas in which it operates are different, but united by representing the terrain on which the issues of interest are most evident today: from technosciences to business transformation, from governance models to risk.

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The concept of responsibility is a key concept: we have a problem of ownership of the technology and we do not have control over the devices that we should be able to regulate independently. The city of Milan could candidate to do a work of beta testing on the democratic control of technology and its responsible impact. Fabio Terragni President of M4 Spa

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With their enormous potential and even risks,” driverless “ technologies (at the crossroads of big data, algorithm and intellectual intelligence) go far beyond the sole ambit of mobility, but call into question problems of governance. Francesco Samoré General Secretary Giannino Bassetti Foundation

In a few years we work with students on long-term scenarios, to learn to have the courage to look farther and to deal with more thorny and complex, but inevitable topics. Giulio Ceppi Architect and Curator of the Exhibition 149

Smart Cities: resilience and collective ingenuity for sustainability and urban mobility

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Less signage for better flows. How does wayfinding design improve the travel experience? It is said that wayfinding is an anonymous process, independent of its context. Wayfindingin a forest or in a nature reserve has no effect on the landscape or treeâ&#x20AC;&#x2122;s location. But if we talk about paths, things change, because we create them autonomously based on our interests. The same thing happens when designing complex structures open to the public, such as airports, stations, hospitals, museums. From the beginning of my career as a wayfinding designer, I realized that signage is something different than wayfinding. Signage is to put signposts where needed, the wayfinding is to provide the right balance between orientation, information and navigation, to allow users to find their way. Over the years we have learned that the key to a good wayfinding lies in a clear infrastructure. Easy routes, recognizable inputs and an organization of understandable spaces can provide a natural wayfinding. Consequently, our tendency to deal with the design and logical organization of signage has turned into an attention to the flow of common users, and how they organize their personal path. Christine de Lille, assistant professor at the Department of Product Innovation Management at the Technische Universiteit Delft, foresees immense changes in the travel experience due to the many developments in security and border control processes, such as the use of biomedical functions. Our aim is that the wayfinding can merge seamlessly in this experience, almost without being noticed by the common passenger. To do this, we always respect our quality standards, including the 5 C: Completeness, Clarity, Consistency, Making evident (Conspicuous) and Attractive (Catchy). At a perhaps higher and abstract level, our ultimate goal is to reduce stress to users due to the path they wish to follow. Based on the article Paul Mijksenaar wrote for Flows. Modeling mobility, on the topics he chose to put at the center of the conference that he held in Milan on May 8, 2018. To read the full article, visit the website: flowsmag.com

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There is a sort of red line: when buildings complexity goes over this line, wayfinding designers canâ&#x20AC;&#x2122;t help to reduce people stress. In this kind of situation there is just a solution: changing the building. Designers are young, talented, sharp looking. But users are often old people and they become older every year. The 55% of the target is older than the designers. Designers arenâ&#x20AC;&#x2122;t designing for themselves, they arenâ&#x20AC;&#x2122;t the target group and so they have to have elder people in mind. Paul Mijksenaar Founder Mijksenaar Wayfinding Experts 152

The speed of movement is changing our behavior and the geography: the physical distances no longer correspond to the perceived distances. Today the speed of connection makes us perceive the places much closer than they were. A change in the perception of the geography, the territory, the landscape and the city is also underway. Alessandro Cambi Architect, founding member of the Parallel Digital society and ITâ&#x20AC;&#x2122;S architecture

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The wayfinding finds analogies with the service finding: everything that is mobility is no longer infrastructure or device, but service. In this new mobility paradigm the historical conflict between private and public modality is being broken, and a series of gradients and nuances between collective and individual, public and private are opening up, which are the evolution of sharing mobility systems: from possession to sharing. Diego Deponte Partner and Technical Director of Systematica Srl

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With M4 we have carried out an investigation in view of the opening of the underground line that will reach the Linate airport, and the result is extraordinary: public transport will rise, at the time of opening, from 20 to 33 per cent. Clearly, Linate will become an airport that can be reached by public transport. We have read the way, and now that we know it we have equipped ourselves and started a working group for the planning of flows from the underground to the terminal. Chiara CarrĂ Airports Accessibility Planning - SEA Milan

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The 20 most representative images were chosen by a jury composed of: architect Giulia Torregrossa, President of the Architects of the Province of Lecco; Dr. Orazio Spoto, Igers Italy; Dr. Emilio Genovesi, Managing Director of Material ConneXion Italia; architect Vittorio Veggetti, General Manager Citterio Spa; architect Paolo Pampanoni, Citterio Spa Artistic Director. The selected photos will be exhibited on May 11th at 5.00 pm in the exhibition:

SMART CITY: MATERIALS, TECHNOLOGY AND PEOPLE

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#archilombardia Citterio Spa is undertaking new ways of communicating its own history, the acquired experience and the innovative products it offers to the market, making use of classic and also the more innovative means of communication. Instagram today is the most widespread and stimulating social tools that companies, professionals and lovers of image and style look at. Within the framework of the new communication activities, the Challenge are inserted in Instagram, whose name is characterized by the prefix #archi. They constitute the stages of a long journey through Italy and then abroad, to “see with other people’s eyes” the large and small architectural works that characterize the various regions of our country. It is a path that unites two brands, the corporate and the territorial ones, and which activates a connection between products/company and customers, combining the Made in Italy with Italy and its small and great masterpieces. Citterio invites architects, photographers, art lovers and simple observers to take pictures of architectural works that represent the entire region, and share them in Instagram using the dedicated tags: #archilombardia and in addition #citteriospa. Architecture is art, technique, passion and love. Lombardy is a land rich in architectural works, from the icons of the past to those of modernity. The 20 most representative images are chosen by a jury composed of: Giulia Torregrossa, Architect and President of the Order of Architects of the Province of Lecco; Doctor Orazio Spoto, Igers Italia; Doctor Emilio Genovesi, Director of Material Connexion® Italia; Vittorio Veggetti, Architect and Citterio Spa General Manager; Paolo Pampanoni, Architect and Citterio Spa Artistic Director. The selected photos were displayed at Smart City, and then published in a small booklet that becomes a travel notebook. The “notebooks” and the “visions” will then be published in Cologne during, Orgatec 2018, the trade fair for equipment and furnishing of offices. Citterio achieves the essence of the Made in Italy, and let the world discover our country. In addition, a path of involvement with schools and students will begin in Milan, linking their training to the culture of design and product. Citterio will meet the future designers, opening the doors of his company with the objective to explain design logics and productive cycles ones, activating an exchange of ideas free from constraints. Seminars, visits, workshops and competitions for ideas will focus on the office world, and the new formal and functional logics that today inspire its spaces.

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Acuti di luce, @_sicia_

gloria terrena, @jacoopo

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il mulino bianco, @roberto__riva

spalle al duomo, @jancaesar1988

magma creativo, @genedieve

curve infinite, @marcopetracciphoto

boschi urbani, @chiccorocco

le prime altezze, @sangage78

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4. Exhibitors and Media Partner

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Exhibitors

A2A Smart City Citterio CONAI and Consortia for the recycling of packaging waste: Cial, Comieco, Corepla, Coreve, Ricrea, Rilegno Corradi DiceWorld Domal Husqvarna Life M3P MM NET Engineering NUB: New Urban Body Oltremateria Personal Genomics with Politecnico di Milano Piquadro Politecnico di Milano ABC LABORATORIO SAPERLab PUMA and MIT Design Lab Raffaella Laezza/IUAV/Master Touch Fair Architecture & Exhibit Space Sharing Cities: Comune di Milano, A2A Smart City, Cefriel, Fondazione Politecnico di Milano, Future Energy, NHP, Siemens, Teicos Group Studio Marco Piva SUEZ Target Group TESLA Trash-2-Cash Unilever Veolia XL EXTRALIGHT 3M Electronics & Energy Business Group and 3M Industrial Business Group

Partner

Seeds&Chips

Technical partner

ATM-Azienda Trasporti Milanesi

Technical sponsor Green Bricks Fontana Arte Pantone

Media Partner

LifeGate Materia Rinnovabile TriwĂš Archiproducts Matrix4Design Archi News 24

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LifeGate Media Partnership The 2018 Milan Design Week has given voice to the sustainability connected to the design sector. For the occasion, LifeGate has created Design4Climate Action, a project born from the collaboration with Connect4Climate, the international program to raise awareness on climate change issues of the World Bank, and Material ConneXionÂŽ Italia. A hub within the Fuorisalone dedicated to information and in-depth analysis on the topics of global warming, the circular economy and smart cities located within the Materials Village, in the prestigious Superstudio PiĂš location, in the Tortona area. An initiative to understand how international challenges affect the design of the future, a sustainable, resilient design that adapts to the needs of the metropolis. During the Fuorisalone, a program full of special videos, live interviews, editorial activities and social contents animated the village of the future. Specifically, daily press reviews and more than 30 interviews were carried out with important speakers such as: Beppe Sala, mayor of Milan, Giulio Cappellini, a world-class architect and designer, Kengo Kuma, a famous Japanese architect, Caterina Sarfatti, senior manager at C40 Cities, Luisa Bocchietto, president of WDO (World Design Organization), Paola Bocci, president of the Municipality of Milan Culture Commission, Gisella Borioli, creator of Superstudio Group, Luciano Galimberti, president of ADI (Association for Industrial Design), Barbara Meggetto, president of Legambiente Lombardia, the product designer Giulio Vinaccia, architect Raul Pantaleo and Pietro Parrino, Director of Emergency. All interviews can be read on the official pages of LifeGate: Facebook YouTube LifeGate.it

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Material ConneXionÂŽ is the most important international consulting network for innovative and sustainable materials and production processes, with offices in the United States, Europe and Asia. Material ConneXionÂŽ Italia, of which Rodrigo Rodriquez is the President, promotes the creation of contacts between the material producers and potential users, supporting them in the search for material solutions for their projects and giving the manufacturing companies a unique and unconventional visibility tool.

Viale Sarca 336/F - Ed. 16 20126 Milano T +39 02 8689 1720 F +39 02 36 55 3238 materialconnexion.it 165