A FEW FUN FACTS ABOUT DIGITAL MARKETING

AreyoucurioustolearnmoreaboutDigitalMarketing?Ifso,you’reinluck!Thisblogpost willsharesomeinterestingandfunfactsaboutthisareaofexpertise.Whetheryouarea DigitalMarketingprofessionalorsomeonewhowantstoknowmoreaboutthesubject, you’llsurelyfindsomethingthatpiquesyourinterest.So,withoutfurtherado,let’slookat somefascinatingfactsaboutDigitalMarketing.

DIGITAL MARKETING

Digitalmarketingpromotesabusiness,product,orservicethroughdigitalchannelssuchas searchengines,websites,socialmedia,email,andmobileapplications.ItincludesSEO, contentmarketing,PPCmarketingservices,socialmediamarketing,videomarketing,and more.

In2021,businessesreliedmoreondigitalmarketingthaneverduetotheCovid-19 pandemic.Accordingtoasurvey,65%ofbusinesseshaveacceleratedtheirdigital marketinginvestmentstoincreasetheironlinepresenceandbetterengagewithcustomers. Additionally,thisyear,72%ofthemarketingbudgetwillbespentondigitalactivities Despitetheincreasingimportanceofdigitalmarketing,manybusinessesarestillnottaking fulladvantageofit.Forexample,43%ofbusinessesdon’thaveanapporwebsiteoptimized formobilephones,meaningthey’remissingoutonpotentialcustomerswhorelyonmobile devicesforwebsurfing.Additionally,over77%ofdigitalmarketersinvestedindatato improvetheirdigitalmarketingstrategiesin2021.

Onekeycomponentofanysuccessfuldigitalmarketingcampaignisoptimizingforsearch engineresults.Toenhancethedigitalconsumerexperience,45percentofmarketersintend toconcentrateonwebsiteoptimizationintheupcomingyear.Additionally,paidsearch campaigns,suchasthoseofferedbyPPCmarketingservices,canhelptodrivequalified leadsandgeneratesales Finally,it’simportanttoconsidercustomerreviewswhendevelopinga digital marketing plan.Studiesshowthat70%ofconsumersstronglybelievethattheproduct withthegreatestratingorreviewinfluencesthem,whileanother67%saytheyseekthe bestprice.Therefore,monitoringcustomerreviewsandfeedbackisimportanttodeliverthe bestcustomerexperiencepossible.

SEO

Searchengineoptimization(SEO)isanimportantdigitalmarketingtoolforbusinessesofall sizes.SEOinvolvesoptimizingawebsitetoimproveitsvisibilityinsearchengineresults,so potentialcustomerscanmoreeasilyfindit.ByinvestinginSEO,businessescanincrease theirorganictrafficandreachnewaudienceswithrelevantandhelpfulcontent.SEOcan alsohelpboostawebsite’srankinginsearchengineresults,makingiteasierforcustomers tofindthebusinessonline.Additionally,businessesmayusePPCmarketingservicesaspart oftheirSEOstrategy,asthiscanhelpthemdrivequalifiedleadstotheirwebsitethrough sponsoredsearchads.InvestinginSEOandPPCmarketingservicescanhelpbusinesses achievetheirdesiredvisibilityandreachinsearchengineresults Additionally,businessesmayusePPCmarketingservicesaspartoftheirSEOstrategy,as thiscanhelpthemdrivequalifiedleadstotheirwebsitethroughsponsoredsearchads. Studieshaveshownthataround64%ofmarketersactivelyinvestinSEO,andThemost efficientdistributionroutefor89%offirmsisorganicsearch.AccordingtoGoogle,searches areexpectedtobemoreemotionalin2022thatiswhyit’smoreimportantthaneverfor businessestoinvestinSEO.OtherinterestingSEOstatsincludethatonly5.7%ofpageswill rankinthetop10searchresultswithinayearofbeingpublished,and68%ofonline experiencesbeginwithasearchengine.Furthermore,overthelastyear,Googlesearches for‘instock’havegrownover700%.AllofthisgoestoshowthatSEOshouldbeakeypart ofanydigitalmarketingstrategy.

CONTENT MARKETING

Contentmarketingiscreatingrelevantandvaluablecontenttoattract,acquireandengagea clearlydefinedaudience.Itdrivescustomeractionandloyalty,increasesbrandawareness, andgrowswebsitetraffic.Contentcanbecreatedinvariousforms,suchasarticles,videos, podcasts,infographics,andpresentations.PPCmarketingservicescanbeusedtopromote contentanddrivetraffictoit.

Contentshouldberelevant,valuable,andusefulinformationtothetargetaudience.It shouldalsobeengagingindrawingpeoplein.Thetopthreeorganiccontentdistribution channelsusedbyB2Bmarketersaresocialmedia(89%),email(87%),andtheirown blog/website(86%).Contentwithrelevantimageryreceives94%moreviews.Titleswith 6-13wordsattractthemostandmostconsistenttraffic.Eachmonth,WordPressusers createnearly70millionnewposts.Theaverageconsumer’sattentionspanis8seconds,As aresult,makeyourcontentcount!85%ofallonlinecontentisunder1000wordslong. Long-formcontent(morethan1000words)receivesmoresharesandlinks. Contentforbusiness-to-consumeraudiencesismorelikelytobeemotionallydrivenand gearedtowardenhancingthecustomer’sshoppingexperience.Consumers84%anticipate businessestocreateengagingandbeneficialcontentexperiences.Theamountofemail trafficexperiencedbyorganisationswithblogsistwiceasmuchasthosewithoutblogs.

PAID & SOCIAL MEDIA

Regardingdigitalmarketing,socialmediaandpaidmediacanhugelyimpactbusinessesin 2021andbeyond.AdspendingintheUKgrew16.8%toover£19.23billionin2021,and accordingtoasurveyofdigitalmarketers,15.97%oftheirmarketingbudgetisallocatedto socialmedia.

Socialmediaoffersbusinessesagreatplatformtobuildrelationshipswiththeircustomers, reachnewaudiences,andcreateawarenessaroundtheirproductsandservices.Onaverage, internetusersaged16to64spend1hourand49minutesdailyusingsocialmedia,with LinkedInbeingthemostpopularplatformforB2Bbuyers.Postssharedontheweekendare alsomoresuccessfulthanthosesharedonweekdays,with27.3%moreinteractions. TikTokisthefastest-growingsocialmediaplatform,withover2billiondownloadsinrecent years.Thisplatformhasbenefitede-commercebusinessesinparticular,as30%of consumerssayithasinfluencedtheironlinepurchases.However,thenumberoftweets shareddecreasedby10%in2020. Inadditiontosocialmedia,businessesshouldalsoconsiderinvestingin PPC marketing services.Whencomparedtodisplayadvertising,whichhasbeendemonstratedtoincrease websitetrafficby300%,searchadscanraisebrandawarenessby80%.Afterhavingagood encounterwithabrandonsocialmedia,77%ofcustomerswillpickitoverarival.

VIDEO MARKETING

Videomarketinghasbeengainingtractionoverthepastfewyears,especiallysincethe Covid-19pandemicbegan.Nearly40%ofmarketerssaythatthepandemicimpactedtheir planstoincludevideointheirstrategies.Thisislargelybecausevideocontentisaneffective toolforgeneratingleads.84%ofbusinessesagreethatvideohashelpedthemgenerate leads.

Byyear-end2022,videoviewersworldwidewillreach3.37billion,andonlinevideoswill accountformorethan82percentofallconsumerinternettraffic.Additionally,78%of peoplehavewatchedalivestreamoverthepast12months. Whenaskedhowtheywouldprefertolearnaboutaproductorservice,69%ofconsumers saidthey’dprefertowatchashortvideo.Videocontentalsoreceivestwiceasmanyshares asanyotherformofcontent,includingsocialmediaposts.Thisiswhybusinessesneedto utilizevideoaspartoftheirPPCmarketingservices. However,keepinmindthat67%ofviewerswillstopwatchingavideobeforeitends.Thus, ensuringthatyourvideosareengagingandrelevantisimportant.95%ofmarketersagree thatvideohashelpedconsumersbetterunderstandtheirproductsandservices.Videos featuringthehashtag#WithMeinthetitlereceivedover2billionviewsin2020.The amountoftimepeople55andolderspendwatchingYouTubevideosincreasedby10% betweenMay2020andMay2021,accordingtoComscore. Thesedetailsshouldhavegivenyousomethingtoponderfortherestofthedayand satisfiedyourdesireforfreshinformation.Ifanyoftheaforementioneditemshavecaught yourattentionandyou’dliketotalkaboutitmorewiththeMatebizteam,contact+91 8860522244orsendusamessage

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