Seller's Booklet

Page 1


Selling

Matchmaker Realty of alachua county inc.

a little bit about us...

We have been locally owned, operated, and invested in the community since 1984. We are large enough to serve your needs, but small enough to care. Not only are you, the customer, treated like family, but we in the office treat each other like family. This provides better service for you, the customer, and a place where agents want to work and help each other

Through local expertise and knowledge, we provide an exceptional and genuine customer experience. We make the real estate transaction easy to understand and stress-free through our dedication and unwavering ethics

SCAN ME

The Best Choice For You

Experience & Knowledge

Matchmaker Realty provides our REALTORS® with comprehensive training, on going support, and resources. We take pride in being on top of market trends and are local area experts.

Customer Service

Your REALTOR® should be someone whom you feel comfortable working with. Make sure your REALTOR® has your best interests in mind and provides a direct line of communication with you throughout the home selling process. Our tagline speaks for itself, "Where You're Treated Like Family".

Marketing

Let's face it: this is where a great REALTOR® separates themselves from the rest of the pack. Make sure that whomever you hire has a professional marketing plan that will not only make your home look its best, but get it in front of as many people as possible.

Reputation

We have been a pillar in the community since 1984 where we have always put our ethics first. We invest in the communities we serve and play an active role in them.

our Promise

Working with you to buy your home...

we’ll guide you through the process, be your resource, and match you with your dream home.

our Mission

Through local expertise & knowledge...

we’ll make the realestate transaction easy to understand, and stress-free, through our dedication and unwavering ethics.

Success Ensure

Location. Condition.

Price. Marketing.

Locationandsettinghaveadefinite impactonyourvalue Move-Inready homestypicallysellthefastestforthe highestprice.Makeyourhomeshineto createapositivefirstimpressionto standoutagainstthecompetition Researchshowsthatthefastest-selling housesarethosethatarepricedright fromthestart Housesthatarepriced abovethemarkettakelongertosell and,intheend,tendtosellforlessthan theyshould Highlysuccessful REALTORS®knowthemarket,havea goodreputationwithotheragents,and areexpertsintheirmarketingefforts

Intentional Marketing

Featured in Stellar MLS with over 70,000 members and also have access to the neighboring MLS's

Featured on top consumer search engines and hundreds of websites

Virtual staging opportunities

Pinpoint Marketing

AI utilizing chat GPT

Interpreting buyer behavior and statistics to best position your listing

Targeted and paid social media campaigns

Our REALTORS® will be available to answer any questions about your property to potential buyers even on nights and weekends

Personal outreach to other REALTORS® and buyers who may be interested

Custom email campaign to local REALTORS®, customers and business partners

Host an Open House (Realtors and Public) when appropriate and with your approval

Member of Leading Real Estate Companies of the World

We syndicate to hundreds of websites, the four most popular being Realtor.com, Zillow.com, Homes.com & Google

Dedicated in-house marketing

Social Media

A Global Network

Leading Real Estate Companies Of The World

While we may not have a company name that you’ve heard of throughout hundreds of cities worldwide, we are actually a part of a global network and real estate affiliation that is stronger than the other large franchise companies in our market. Leading Real Estate Companies of the World® (LeadingRE) is the home of the worlds' market-leading independent residential brokerages in over 70 countries, with 50 firms and 136,000 sales associates producing 1.2 million global transactions. Our by-invitation-only network is based on the unparalleled performance and trusted relationships that result in exceptional client experiences. This network gives us the opportunity to connect you to the most professional Realtors® in any city you are relocating to. (Well beyond Florida)

Standout In A Crowd

Professional Photos

The first thing a potential buyer often sees are photos of your home, so we want them to look their best. We capture the best aspects of your home and the items that make it unique. When appropriate, we utilize drone photography.

Matterport 3D Virtual Tour

Wow buyers by allowing them to walk through your home from the comfort of their living room. Out of town buyers will be able to tour your home from floor to ceiling. A buyer will often see hundreds of home photos before they will ever set foot in your home, so we need our "first showing" of your home to be as impressive as possible.

Custom Video

Video is a great resource to uniquely highlight and capture your home's personality.

How To prepare For Photos, 3D Tour & Showings

Inside

Declutterasmuchaspossible Putawaytoys,clothing,dishes,towels, shoesetc.

Depersonalizetoacertaindegree.Photosofyoungchildrenandany potentiallyoffensiveartormaterialshouldbeputaway. Removeanyseasonal/holidaydecorationsthatquicklyoutdatesyour photos.

Dust,vacuum,andcleanwindowsandblinds. Makeallthebeds,fluffallthepillows,andcheckthebedskirts. Cleanthekitchensinkandputawayallthedishes. Clearallkitchencountertopsandputawaytoasters,canopeners, etc.

Removeallmagnetsanddecorationsfromtherefrigerator. Clearallbathroomcountertopsandputawayallpersonalitems. Removeallshampoos,conditioners,bodywashes,etc.fromthe shower/tub.

Putouttheguesttowelsandhidealltheothers.

Hidealltrashcans

Iftherearepets,hideallfood/waterbowls,petbeds,andpettoys

Putalltoiletseatsandlidsdown

Replaceallburnedoutlightbulbswithmatchingtemperatures Considerhiringaprofessionalcleanerforadeepclean

Outside

Havethelawnmowed,leavesraked,bushesandtreespruned,and porchblownoff

Cleanupafteranyanimal

Putawayallgarbagecans,hoses,gardentools,toys,bikesetc

Ifthereisapool,hottub,orspa,pleaseuncoverandclean

Considerpressurewashing.

BeforePhotos&Showings

TurnonALLinteriorlights

TurnOFFallceilingfans

Openallblinds,shades,andcurtains

Clearallcarsandvehiclesfromthedrivewayandthestreetinfrontof thehome.

Pleasesecureanyanimalsinasafelocation,awayfromallrooms beingphotographed.

Pleasehaveyourvaluablesinasecurelocation.Therewillpotentially bemanypeoplewalkingthroughyourhome,andvaluablesshouldbe outofsiteandsecure.

Ways To Speed Up Your House Sale

communication

Is Key

One of the biggest customer complaints about REALTORS® is the lack of communication that they receive during the home selling process.

Knowing this, we maintain constant contact by:

Following up with REALTORS® that have shown your property for feedback and to see if they have any further interest or questions.

Reviewing status updates during your entire listing and contract period that allow you to follow the process.

Providing updates on available or under contract listings that are our competition while analyzing recently sold listings to continually evaluate our market position.

We are more than happy to communicate via phone, e-mail, text, or in person. Our main goal is to keep you in the loop, not in the dark, with the communication style that works best for you.

A Trusted Advisor

While we are hired to sell your home, there is so much more to our job than meets the eye. Much of the work often comes long before you sign on the dotted line and have a sign in your front yard. From the minute we step into your living room, our job will be to get your home ready for sale, but equally as important will be preparing you for all the steps that come along the way. As a REALTOR®, we often joke we are therapists and life coaches, haha! From suggesting the right mover, finding a stager, hiring an estate sale company, and figuring out your next move, it is all part of the process as your community concierge. Being there to watch FIDO when we have showings, helping you pick out that new paint color, and suggesting ways to maximize curb appeal are all in a day's work. During this entire process, we will guide you through every step of the way. After closing, we will still be your resource as questions come up or you need us again. All of this to say, this relationship will last much longer than the sale and hopefully we'll be your REALTOR® for life.

How A Real Estate Transaction Works

Initial Consult Getting to know you and your goals

Property Search

Finding the perfect home for you

Pre-Approval

Determining budget and price range

Inspection

Conducting an evaluation

Make an Offer & Finalize Agreement Negotiating Terms

Timeline

Survey

Determining property boundaries

Insurance Preparing a quote

Clear to Close Obtaining lender and title commitment

Appraisal Valuing your future home

Closing Sign on the line for your new home

Types Of Offers

AS-IS CONTRACT (MOST COMMON)

tled to have inspections and at their sole discretion during on period.

nds, after inspections you are he home in its present

s no obligation to make repairs ns or unforeseen, large-dollar be an exception eren ms.

PURCHASE AND SALE AGREEMENT (

Buyer is entitled to have inspections during th inspection period

Prior to signing a contract, Buyer and Seller ag seller shall pay the following amounts/percen of the Purchase Price for the following costs a expenses: General Repair Items, WDO Treatm Repairs, and Permits. Prior to the end of inspe period, buyer must notify seller in writing of it requested within those three categories

Unlike the As-Is contract, these predetermine are binding

ALWAYS reference your actual contract for sp terms

Bu ag Co

A Better Understanding

As of August 17, 2024, Realtors nationwide must have a buyer broker agreement signed prior to touring property.

Signedby buyersbefore touringhome -inpersonor livevirtually

Written Buyer Agreement

Not required when attending an open house.

Fully negotiable and not set by law

Realtorscannot receivemore compensation thanwhatis agreedtoina written agreement

Buyerisableto requestselleror seller’sRealtor® compensatethe buyer’sRealtor®.

Buyer Realtor® Compensation

Ifsellerorseller’s Realtor®doesnot compensatethe buyer’sRealtor®,the buyerisresponsible fortheiragent’s compensation

The New Normal What Has Changed?

No Mandatory Offers of Compensation

Sellers are no longer required to offer compensation to a buyer’s Realtor® via the Multiple Listing Service (MLS). This marks a significant shift from previous practices where such compensation was often expected as part of listing a property

Elimination of Compensation Fields in MLS

Sellers are no longer required to offer compensation to a buyer’s Realtor® via the Multiple Listing Service (MLS) This marks a significant shift from previous practices where such compensation was often expected as part of listing a property.

Written Agreements with Buyers

Realtors working with buyers must now have a written agreement in place before showing any property. This ensures clarity and transparency regarding the compensation that buyers' Realtor® will receive.

Disclosure Requirements

Both sellers and buyers must be informed about compensation arrangements upfront. This aims to enhance transparency and ensure that all parties are aware of the financial aspects of their real estate transactions.

The Advantages

Of Offering Buyer’s Realtor® Compensation

Increased Exposure

Offering compensation can make your listing more attractive to a buyer’s Realtor®, who may be more inclined to show your property to their clients, thereby increasing the pool of potential buyers.

Smoother Transactions

A buyer’s Realtor®, knowing they will be compensated, is likely to be more motivated to work towards closing the deal, which can result in a smoother and faster transaction process.

Looking Back

Although no longer required, offering compensation aligns with traditional practices and may give sellers a competitive edge, especially in markets where such offers remain common. Understanding these changes and strategically deciding whether to offer compensation to a buyer’s Realtor® can impact the success of selling your home.

Big Picture

If you choose not to offer compensation to a buyer's Realtor®, some buyers may approach the listing Realtor® directly in hopes of saving on fees. However, representing both the buyer and seller involves distinct responsibilities and roles that would require separate compensation.

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Seller's Booklet by MatchmakerRealtyofAlachuaCountyInc - Issuu