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A Monthly Publication by Maldives Association of Travel Agents and Tour Operators (MATATO)

MATATO NEWS

MATATO hosts Destination Workshop

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Drafting Legislation for the Empowerment of Local Travel Agents

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MATATO Launches Aviation Committee

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Cover

CONTRIBUTIONS

MATATO MANAGEMENT TEAM

Abdulla Ghiyas

Mohamed Shaz Waleed

Mohamed Khaleel

Abdulla Suood

Mohamed Bassam Adam

Fathimath Shaha

Ibrahim Didi

Ibrahim Nizam

Ignaz Mansoor

Hathim Hassan

ADVERTISING & EDITORIAL

For advertising & editorial queries please email to admin@matato.org

CONTACT

Email : admin@matato.org

Phone :+960 3000 929

Mob# :+960 739 0050

MATATO dashboard

2022 International Tourism Arrivals (million) - 969

Upcoming properties

Property

Infinite Maldives by Cocoon

Ozen Privé Athiri Gili

Meyyafushi

Avalon Maldives

Villa Haven

Nammos Maldives

Joali Lagoon

JW Marriott Emboodhoo Finolhu

Feydhoo Finolhu

Capella Maldives

Centara Lagoon

Centara Grand Muthaafushi

Al Mahra

Corinthia Maldives

Project Delfin

Soneva Secret

Mandarin Oriental Bolidhuffaru Reef

Rosewood Ranfaru Maldives

Bulgari Resort Ranfushi

Source: Hotelier Maldives

Region

Opening

Malé Atoll 2025

Malé Atoll 2024

Lhaviyani Atoll 2024

Dhaalu Atoll 2024

South Ari Atoll 2024

Malé Atoll 2025

Malé Atoll 2024

Malé Atoll 2025

Baa Atoll 2024

Laamu Atoll 2025

Malé Atoll 2025

Haa Dhaalu Atoll 2024

Malé Atoll 2025

Raa Atoll 2025

Upcoming MMPRC Fairs

Source: MMPRC/ Visit Maldives 2023

2024 Fair List yet to be Announced.

ECONOMIC UPDATE

Source: Maldives Monetary Authority (MMA)

MATATO hosts Destination Workshop

In a triumphant celebration of collaboration and innovation, the Maldives Association for Travel Agents and Tour Operators (MATATO) recently orchestrated a highly successful Destination Workshop at Champa Central Hotel in Malé. This gathering brought together key industry players, including local travel agents, representatives from resorts, guest houses, hotels, and government officials, aiming to foster collaborative idea generation and address the prevalent challenges within the tourism industry.

The workshop began with a warm welcome from MATATO's President, highlighting the significance of collective action in navigating the challenges and opportunities ahead. The urgency to tap into the collective wisdom of industry experts was underscored, setting the tone for an event focused on unity and shared expertise.

Minister of Tourism, Honorable Ibrahim Faisal, actively engaged in discussions, expressing gratitude for the enthusiastic involvement of industry leaders. He emphasized the crucial role played by such collaborative initiatives in steering the tourism sector towards sustainable growth.

Participants were organized into groups, tasked with brainstorming solutions to specific challenges. These sessions buzzed with energy as participants shared experiences, generating innovative ideas to surmount industry hurdles.

Following a productive brainstorming session, each group presented key findings and suggestions, showcasing a rich tapestry of perspectives and emphasizing the potential for collaboration between different industry segments.

MATATO will compile a comprehensive report summarizing workshop outcomes, serving as a valuable resource for the industry with actionable insights for future strategies. The Destination Workshop stands as a resounding success, fostering collaboration and generating insights to address the challenges and opportunities in the Maldivian tourism industry. It exemplified the power of collective action and highlighted the importance of uniting industry stakeholders for a brighter, more sustainable future for tourism in the Maldives.

Drafting Legislation for the Empowerment

Maldives Association of Travel Agents and Tour Operators (MATATO) has been working with Ministry of Tourism to propose a bill to the Maldivian Parliament, aiming to safeguard the interests of local travel agents. The association's proactive approach includes extensive consultations with various stakeholders, ministries, members, and parliamentary representatives.

MATATO's engagement with stakeholders, including its members, government ministries, and key industry players, has been instrumental in shaping the proposed legislation. Through workshops, surveys, and feedback sessions, the association has directly addressed the concerns of local travel agents, ensuring that the bill reflects their collective needs.

Collaboration with ministries, particularly the Ministry of Tourism, has strengthened the proposed bill's alignment with broader tourism sector goals. This collaborative effort aims to foster sustainable growth and resilience within the industry.

This bill will be advocating for the rights and interests of local travel agents. The association's strategic communication has garnered support from members of Parliament, highlighting the importance of a legal framework that protects local businesses while promoting an environment conducive to growth.

The progress achieved by MATATO signifies a positive step towards the protection and prosperity of local travel agents in the Maldives. Through persistent efforts and collaboration, the association is actively shaping a legal framework that ensures the long-term resilience and success of local travel agencies in the Maldivian tourism landscape.

MATATO Launches Aviation Committee

Maldives Association of Travel Agents, and Tour Operators (MATATO) proudly announces the establishment of its Aviation Committee. This initiative follows MATATO’s call for applications earlier this year, inviting individuals with a keen interest in aviation to contribute their expertise to the committee.

The core objective of the MATATO Aviation Committee is to spearhead the development and enrichment of the aviation sector, with a specific emphasis on local agencies. The committee will focus on crucial aspects such as supervisory ground handling and airline ticketing, collaborating closely with all relevant stakeholders and government authorities to empower local agencies and elevate industry standards.

Underpinning MATATO’S commitment to unity, empowerment, and cooperation, the Aviation Committee will play a pivotal role in propelling the travel and aviation industry of the Maldives forward. Recognizing the significance of lobbying and advocacy, the committee will actively engage in these activities to champion the interests of local agencies and ensure a thriving business environment.

Key priorities for the MATATO Aviation Committee include:

• -Supervision Industry Protection: The committee is dedicated to safeguarding the interests of the supervision industry, advocating for a robust regulatory framework that benefits local agencies.

• -Competitive Rates for Local Agents: Through strategic lobbying efforts, the committee aims to secure competitive rates for local agents, fostering a fair and conducive business environment.

• -Education and Exposure Opportunities: The committee will explore opportunities to expose students to the dynamic aviation industry, promoting educational initiatives to cultivate future talent.

• -Inclusive Decision–Making: Local agents will be actively involved in discussion processes, ensuring an inclusive approach to decision-making within the aviation sector.

The MATATO Aviation Committee is honoured to announce the participation of industry experts Ahmed Arshad from Avia Maldives and Mohamed Mauroof from Get into Maldives Travels. Both experts, selected from outside the current board, will bring valuable perspectives to the committee. Ahmed Arshad will serve as the head of the committee, providing leadership and guidance.

MATATO is confident that the establishment of the Aviation Committee will serve as a catalyst for positive transformation within the Maldives’ aviation landscape. By fostering collaboration, embracing innovation, and advocating for the interests of local agencies, MATATO continues to lead the way in advancing the travel and aviation industry.

MATATO ACTIVITIES 2023

December

• MATATO hosts Destination Workshop for stakeholders

November

• MATATO establishes Aviation Committee

• MATATO Board meets Advisor to the President on Tourism Development

• MATATO board meets with IMF Team in the Maldives about tax reforms

October

• MATATO joined PATA Travel Market 2023 – New Delhi, India

• MATATO Holds Local Travel Agents Discussion Forum

• MATATO Takes Part in Panel Discussion at GM Forum 2023

• MATATO Engages with Local TV Stations to Address Challenges

September

• MATATO Boards meets 2023 Presidential candidates

• MATATO Releases Report on Tourism and Finance

July

• MATATO joins in welcoming the One Millionth Tourist to Maldives

• Launches Maldives Travel Awards 2023 nominations.

June

May

• Association begins Survey data collection on Maldives Tourism and Finance Sector

• MATATO joined PATA Destination Experience Forum – Kuching, Malaysia

• MMPRC MD Mr Thoyyib Mohamed was a Speaker at PATA Destination Experience Forum –Kuching, Malaysia

• MATATO VP Mohamed Shaaz Waleed on Raajje_TV – ‘5 Kaafu Program’ discussing updates on Maldives Tourism

• MATATO promoted Himalayan Travel Mart 2023 Nepal

• MATATO joined PATA Annual Summit & Adventure Mart 2023 – Pokhara, Nepal

• Maldives Minister of Tourism Dr Abdulla Mausoom Speaker at PATA Annual Summit & Adventure Mart 2023 – Pokhara, Nepal

• MATATO participated Visit Maldives Storytellers' Conference 2023 held at Crossroads Maldives

• MATATO partners with Korean Tourism Organisation for roadshow in Male’

April

• MATATO Ifthar 2023 (Sponsored by Resort Life)

• Opened Request for Proposal (RFP) - Maldives Travel Awards 2023 and Maldives Travel Conference 2023

• MATATO and Visit Maldives participate in Travel Agents Forum 2023 in Las Vegas in April 2023

March

• MATATO holds Board meeting

February

• MATATO forms sub committees for Aviation and Foreign Relations

• MATATO appoints a new Secretary General – Abdulla Suood

January

• MATATO holds first Board meeting for year

• Association lobbies against the increase in TGST increase

MATATO Travel Forecast 2024

Renowned for its exquisite beaches, crystal-clear waters, and opulent resorts, the Maldives stands as a sought-after tourist haven crucial to its economic fabric. According to MATATO's analysis of prevailing trends, our forecast indicates that the Maldives is poised to welcome 2.01 million tourists in 2024, reflecting a noteworthy 7.9% surge compared to the anticipated arrivals in 2023.

Key Contributors to the Projections:

Several factors are anticipated to contribute to the burgeoning growth of the Maldives' tourism sector in 2024. These factors encompass:

1. Resurgence of the Chinese Market: The resurgence of the Chinese market is anticipated to play a pivotal role in driving increased tourism.

2. Opening of New Tourist Establishments: The introduction of new tourist establishments is expected to diversify offerings and attract a broader range of visitors.

3. Completion of the Velana International Airport (VIA) Terminal: The completion of the new terminal at the primary Velana International Airport will augment airport capacity, facilitating a larger influx of tourists.

4. Sustained Demand for Luxury Travel: The persistent demand for luxury travel experiences is likely to contribute significantly to the overall tourism growth.

5. Rising Popularity for Destination Weddings and Honeymoons: The Maldives' increasing popularity as a destination for weddings and honeymoons is poised to be a driving force in attracting tourists.

Regional Breakdown of the Forecast:

Asia: 1.2 million arrivals (60%) - Europe: 400,000 arrivals (20%) - America: 200,000 arrivals (10%) - Others: 210,000 arrivals (10%)

Methodology:

Our forecast draws on data from the past three years, the Airports Council International (ACI) 2024 forecast, the November forecast from the Finance Ministry of the Maldives, Booking.com Travel Predictions 2024, PwC's latest UK consumer sentiment survey, and an AI forecaster.

While the travel demand is projected to remain robust in 2024, potential risks include:

• Global Economic Downturn: An overarching global economic downturn could pose challenges to the anticipated growth.

• Rise in Travel Costs: Escalating travel costs might dampen the enthusiasm of potential travelers.

• Political Instability: Ongoing political instability and conflicts on a global scale could also impact the tourism industry.

In conclusion, the outlook for the Maldives' tourism industry in 2024 is optimistic, with a strong surge in tourist arrivals expected. Nevertheless, vigilance is warranted, given the potential risks that could influence the industry's trajectory.

MALDIVES wins WORLD’S LEADING DESTINATION OF 2023

Maldives has once again emerged victorious at the World Travel Awards 2023, clinching the prestigious title of World’s Leading Destination for the fourth consecutive year. This remarkable achievement adds to the Maldives' string of successes, solidifying its reputation as a top travel destination.

Notably, the Maldives Marketing and Public Relations Corporation (MMPRC) also received accolades by securing the World’s Leading Tourist Board award for the second consecutive year. This recognition underscores the Maldives' commitment to excellence in promoting and managing its tourism sector.

The awards ceremony, held in Dubai, showcased the global recognition and acclaim that the Maldives continues to garner in the travel industry. The Maldives has consistently proven its appeal and allure, as evidenced by its successful grasp of the World’s Leading Destination title in 2020, 2021, and 2022.

The World’s Leading Destination accolade holds unparalleled significance in the annual World Travel Awards program, renowned as the most prestigious and comprehensive recognition in the global travel industry. This repeated triumph reflects the Maldives' enduring charm, exceptional hospitality, and its status as a sought-after destination for travelers worldwide.

‘PASSING OFF’ AND UNAUTHORISED USE OF OUR NAME AND LOGO

1. We, the Maldives Association of Travel Agents and Tour Operators (MATATO), are a non-governmental, non-profit organisation founded in 2006. As a result of our activities since 2006, we have gained a significant reputation and goodwill in the travel and tourism industry in the Maldives.

2. We have recently discovered that several ‘travel’ companies have been falsely representing themselves to be members of this organisation by, among other ways, using our name and/or logo.

3. The actions of such companies are unacceptable - they damage our goodwill and reputation and are grossly unfair to our fee-paying members. We note that we will be taking the strictest legal measures against such unlawful conduct.

4. It goes without saying that only members of our organisation are licensed or permitted to represent themselves as members of MATATO. A list of our general members can be found on our website: https://matato.org/memberspage-1/

5. We, therefore, urge such companies to cease and desist their unlawful conduct.

6. We also urge the general public to be wary of obtaining services from such companies, some of whom have defrauded their customers.

Why matato

In the last 17 years of MATATO existence, the association has had the chance to work with the following organizations:

EXPERIENCE

Seventeen Years of continued support and service to the industry. (Established in 2006, MATATO continues to contribute as strong partner to the growth of the industry)

RECOGNITION AND ACKNOWLEDGEMENT

MATATO is a household name in the travel industry of Maldives, recognized at National and International Level. Members of MATATO benefit from representation by an organization acknowledged by the stake holders. MATATO’s opinion and consultation is sought after from all areas including the business sector and in the highest level of the government.

ADVOCACY AND LOBBYING

Lobbying with Government, MATATO has always liaised closely with government institutes, have held meetings with cabinet ministers on multiple occasions addressing the concerns of our members and collectively, of the industry. MATATO continues to enjoy and benefit from this strong collaboration with the government.

EXHIBITIONS, FAIRS AND DESTINATION MARKETING

MATATO has organized destination stands and roadshows, in India, Finland, Russia, Ukraine, Saudi Arabia, China, Malaysia, Macau, Indonesia, UK, and many other countries.

AFFILIATIONS AND PARTNERSHIPS INTERNATIONAL

Pacific Asia Travel Association PATA – MATATO has signed an MOU with PATA for joint collaborations and projects. MATATO is also the local chapter for PATA in Maldives.

TRAININGS AND WORKSHOPS

MATATO has been organizing various trainings and workshops for our members and industry PUBLICATIONS

MATATO has been publishing an annual magazine, Maldives Finder for the last six years.

EVENTS AND REGOGNITION

MATATO has been organizing the Maldives Travel Awards annually for the last several years. The association also hosts the Maldives Travel Conference annually.