Tower Issue #1 2012-2013

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Tower The Masters School

September 11, 2012

Volume 69, Number 1

The Masters School, 49 Clinton Avenue, Dobbs Ferry, NY 10522

Empire state of emergency: Shootings in New York City by Jackie Liu Tower Staff

Guns, police sirens, and shouting—sounds typical of a New York City day. The three of these elements culminated together on Aug. 24 when Jeffrey Johnson pulled a gun in front of police on the sidewalk outside the

Empire State Building leaving two dead and nine injured. Johnson, a 58-year-old fashion designer, blamed excoworker Steven Ercolino for getting him laid off two years ago. Eventually, that rage culminated into Johnson shooting Ercolino five times, killing him on East 82nd street. Bystanders said that

G. Bolisay, Wikimedia.org (Public Domain)

THE EMPIRE STATE BUILDING AT NIGHT. On August 24, the building’s imposing edifice was stained with blood, painfully reminding the public of the dangers of guns.

Johnson then walked calmly down the street until two officers approached him in front of the Empire State Building. Johnson pulled out his gun and officers opened fire. Ballistic reports indicate that Johnson failed to pull a shot while the officers shot 15 times, killing Johnson and injuring nine bystanders. Coincidentally, Jane Rechtman, History and Religion teacher, visited the scene of the crime merely 16 hours prior, with her three nieces, ages 11, 9, and 6. “When we were at the top, on the crowded observation deck, it did cross my mind that some deranged gunman could shoot a lot of people up there. I found myself planning how I would push the girls onto the ground and shield them with my body. Then I thought I was being unnecessarily crazy,” Rechtman said. “I guess not!” After hearing the news, Rechtman herself was “chilled”. She debated whether or not tell her nieces of the events

Photo courtesy of Lily Schorr

FALL SEMESTER STUDENTS at CITYterm visited the Empire State Building. On a clear day, one is able to see the city almost in its entirety, giving students a sense of the city’s size and significance. This fall, CITYterm planned to go on the trip on August 28, just four days after the shooting.

that conspired after they left. “I ended up telling the older two, then feeling guilty about it,” she said. However, Rechtman continued, “They didn’t seem scared or concerned at all.” CITYterm had been planning a trip to the Empire State Building for Aug. 28 when they heard the news. The faculty debated whether or not it was truly safe for students to

go into the city. Erica Chapman Director of CITYterm said, “We called contacts in the city like the officials and officers.” “In the end we agreed that it was an isolated event,” Chapman said, “In general we feel like New York is a very safe city.” She, with other teachers, talked to students about the trip plan along with the shooting

that had happened prior and emailed all the parents. No students or parents appeared to question what they said. “They have a lot of faith in our judgment,” Chapman said. In the end, the trip occured and the students had a safe and fun time. “We have to live with our eyes open,” Chapman said, “but we can’t stop living.”

hopefully put a friendly face to the Masters name. Gillian Crane, Associate Dean of Students, explained that most schools update their advertising materials every five to ten years. “It’s always nice when someone new joins our team and gives our image a fresh look, Crane said.” It is important that the school’s viewbook is modern and interesting. The admissions department also hopes to appeal to a broader market in New York. She continued, “We want to make sure the school is also an appealing choice to students who actually live in the city.”

As Masters grows and changes, it plans to spread its mission as well as sus-

the Masters name is well known in an area of the country where independent schools are so prominent. “At Masters, Harkness is what makes us different, so it is only appropriate that we are included in the discussion when it comes to private schools.”

School launches new radio advertising campaign by Alex Minton Tower Staff

This summer, the school began new public relations initiatives including producing a radio advertisement that can be heard on WFAS. While these new strategies are promising to increase the number of applicants in the admissions cycle, the focus behind them is community outreach and recognition of the school’s name. According to the Admissions Department, it is also important that the school plays a key role in the community. The new one-minute radio spot consists of an overview of the school and its mission. Chris Downs,

new director of admissions and financial aid explained how the school is finding new opportunities for outreach. “There’s a lot of competition, especially in this area of the country. That is why it is important to get our message out there. Masters is so unique,” Downs said. More importantly, he stressed the benefit of being a larger part of the local community. Tim Kane, Assistant Head of School for Institutional Advancement, shared that point of view. “As a non-tax paying institution that plays such a huge role in the economic life of Dobbs Ferry, it is important that we find ways to give back to our community.

That is why for example, residents can use our athletic facilities year round.” Kane and Downs agreed that the main goal of the radio advertising and local event sponsorships such as The Ardsley Wiffle Ball Tournament in July, is community outreach, followed by cultivating a broader enrollment demographic. “We want the school to be visible locally, regionally, nationally, and internationally, each of which take separate steps toward achieving our goal,” Kane said. While the school will continue to run its ads for open houses and information sessions in local venues, new techniques, like the radio ads, will

tain a friendly reputation on a local level. Downs explained how it is important that

Opinion

Features

Sports

The Tea Party hijacks Mitt Romney’s campaign

Masters goes abroad during the summer

Graziano graces the field hockey game

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G. Skidmore, Wikimedia.org (Public Domain)

Pages 5-6

Photo by John Comforto

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Photo by Tyler Pager


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