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Hygge MOS Magazine #9 May/June 2018

Master of Simplicity Magazine


P hotography : C arolyn V


Master of Simplicity Magazine

s t n e t n o C f le o




Hygge (origin)


Minimalism and Hygge


Why hygge is a feeling


Hygge à la Portuguese


Tropical Hygge


Switched-On Relationships


Being happy: it’s simple…but not easy


The source of happiness


A hygge pregnancy


In the time of my grandma


Fabric is not wasteful


Hygge is...


Hygge: interview with Jo Kneale


Live your home


Tips for a hygge organization


Creating a unique, hyggeligt haven


A hygge kitchen


How to practice hygge in Spring and Summer!


Short Story: A perfect day


What the eyes don’t see...


Slow living


Got a light soy candles




Círculo Ceramics




Vegan Vibe


OrganiCup: interview with Elizabete Gomes


I was always a city girl


Wolistic Agenda


Hygge Catalog


Discount Coupons


Master of Simplicity Magazine


l a i r o t i d E

Read it out loud, “HUGA”, with a heavy “h”! There are those who leave the trace of an “I” in the first syllable, making it “H(i)UGA” (yes, just a trace!). This is how you pronounce the theme of today! How come? Why produce an edition of MOS Magazine all about a word which doesn’t exist in Portuguese or Brazilian dictionaries? It would be just like making an edition about Fado (Portuguese music), Saudade (a feeling of longing or nostalgia that is characteristic of the Portuguese or Brazilian temperament) or even Cafuné (the act of tenderly running fingers through a loved one’s hair, popularly considered a gesture of love and affection). They are words to be felt and not said! In this issue we’ll be inspired by this concept, try to define it and illustrate something which is immaterial. We’ll talk with wonderful people from all over the world, including Danes, to gain an understanding of the essence of this word. And at times, we’ll translate the term “hygge” to “practice hygge”. It’s important to point out that our suggestions here for creating a more hygge environment are intended only to inspire you. Good readings!

Fátima Teixeira


Master of Simplicity Magazine

P hotography : C arolyn V

Master of Simplicity Magazine


D ynamic D igital M agazine Click on the icons, text or images to be redirected to the respective pages!

Dear Readers The total or partial reproduction of this magazine in any language is expressly forbidden without the prior and proper authorization. Copying of any page or content constitutes a criminal offense of judicial punishment. The Master of Simplicity Magazine Team, on several occasions, receives requests from readers who want to see free articles from colleagues or acquaintances that are published in our editions. On the one hand, we nd excellent the interest and support they want to give your colleagues, but on the other, we hurt the lack of recognition for the professionals who work hard for each edition. This magazine has a xed cost and a team that strives to provide the reader with great information, tips, courses, workshops, projects, and much other information that bene t signi cantly the life of the reader. For this reason, we respectfully request that, if your interest, instead of asking for free articles or editions, do as many others who pay, demonstrating their respect for our work. Thank you all.


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Credits Director and Editor: Fátima Teixeira Supervisor: Giovani Goulart Marketing: GGO Master of Simplicity English Translation: Roisin Abbott Editor´s Note: The articles are originally written in Brazilian, Portuguese and English, giving each author the freedom to express themselves accordingly. Contacto: For questions or suggestions please contact:: Cover´s Photography: Haute Stock

Fátima Teixeira Founder of MOS Magazine, pianist, conductor and music teacher. Adept of minimalism, always in search of simplicity with practical results applicable to daily life.

Giovani Goulart Songwriter, instrumentalist, producer and musical arranger. A sympathizer of minimalism and of organized and conscious lifestyles. Provides his music services online.

Master of Simplicity Magazine


Collaborators Ana Carolina

Andreia Marques

Professional controller and blogger in her spare time, it was through sewing and the search for a simpler life that she found her true path.

Carolyn V

Designer, textile artist and mother. Practices weaving, and tries to give a unique story to every product.

Catarina Agostinho Owner & Photographer at Sixteen Miles Out. My goal is to bring simplicity and peace to your life through the images I create.

Cláudia Crespo

Works in the optics eld, but it is through Yoga, meditation, and all her inner work that she has changed her view of herself and everything around her.

Cláudia P. Weber

Self-taught in nutrition, mindfulness and personal growth, lover of photography and food styling, she created the site “Paleo Kitchen Tales”, where creativity and a passion for health are served up at the table.

Eva Pais

Coach. Helps more introverted people on their path to finding balance and simplicity. Lives in Portugal and Germany.

Fernando Miranda Founder of Vegan Vibe, mother, wife and little sister. Conscious that we can all change our lifestyle no matter what our story.

Inês Espada Nobre Advocate for Slow Living and Zero Waste, she lives with her heart on her sleeve and sees poetry in the most everyday things. Her soul is a bookworm which through words she translates the world.

Joana Barbosa Creator of Respiramor (Breathe Love). Shares positive messages through her products and YouTube channel. Dreamer, lover of animals and a vegan lifestyle.


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Journalist who created and maintains the “Hygge Life” site. In search of a more meaningful life and a more conscious diet.

Iris Light Spiritual psychologist, instructor of Kundalini Yoga, writer, lecturer and teacher. Cofounder of Seva&Simran Kundalini Yoga studio, she dedicates herself to teaching ways of expanding our consciousness.

Juliana Lima Journalist and translator, she aims to simplify life and routines through her books and texts. Craetor of the “Hygge Life” site.

in this edition Kayleigh Tanner Writer and blogger. Loves candles, flowers, autumn and all Scandinavian things.

Liliana Dinis Cosmetologist, consultant, trainer and beauty coach. Founder of Saponina. Creates organic, ecological, zero-waste products aimed for simple and healthy hygiene, free from harmful substances.

Mafalda Sousa Social educator, passionate about positive psychology. Creator of the blog A Felicidade é o Caminho (happiness is the way), where she shares strategies for a more full and happy life.

Margarida Pestana Content writer, photographer and aspiring blogger. Passionate about nature, plants, minimalism and contagious smiles!

Mike Rijo

Lara Leitão Photographer. She loves to capture feelings and transpose momentum and emotions into photography, through portraits or detailed photos.

Mafalda Lhorca Portuguese and living in the US with a degree in Media and Communications. A tennis player, she is addicted to summer and country music. Passionate about candle-making.

Margarida Almeida Creator of “Círculo Ceramics”, a ceramics brand which, since 2015, has created subtle and timeless pieces, while always keeping their purpose and use in mind.

Melinda Tarcon Owner of The Barefoot Warrior Blog. Live Simply. Love Courageously.

Olga Simões Professional photographer of Architecture, Landscape and Gastronomy. Since childhood he has an enormous passion for art and entrepreneurship.

Rosangela Aggio Founder of Organiza Sim, Environmental Management, Interior Design, Personal Organizer, Instructor of organization course and Jewelry workshop.

Mother, psychologist and teacher. Fascinated by emotions and human behaviour, she believes that interpersonal relationships are the most important pillar of mental health.

Susana Machado Geographer, teacher, specialist in sustainable development, writes for children and adults with the purpose of educating for sustainability and solidarity.

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s w e N

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G oing I nternational Now you can find Master of Simplicity Magazine at a new address. We migrated all our Portuguese editions to

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Children’s Book

C a r l o ta ,



This is a project of educational nature related to sustainability, and dedicated to children from 6 to 12 years. The text was written by Susana Machado and the design and the illustration were elaborated by the arts class of the Colégio Nova da Maia (in Portugal). According to the writer, this is a book inspired by one of the most productive and sustainable sectors of our country and “depicts the adventures of an acorn that did not understand the importance of her role, nor the forest where she lived. She aspired to a destination different from her own companions: she wanted to go to the B ook

W rite M ore and B etter

sky, to the stars and to the moon”.


Last month it was released the book Sua Vida Acadêmica: escreva mais e melhor (Your Academic Life: Write More and Better) by Juliana Prata. This book brings together tips, tools and reflections on building an academic life and includes some articles already published in MOS Magazine, as well as a preface written by the directress of this magazine, Fátima Teixeira, stating that

D igital P latform

“the author makes a relationship between minimalism

R ebento O nline C entre

(as a philosophy of life) and its application in academic writing, covering topics such as simplicity, organi-

Rebento Online Centre has re-

zation, consciousness and mindfulness. Juliana Prata

cently been launched: a Por-

shares a significant number of tips and strategies that

tuguese digital platform that

include Buddhist and Tibetan techniques through me-

allows access to several mater-

ditation, breathing, and other mind and body exercises.

nity support services through a

Something exciting in this book is finding that it fits the

click. Rita Rosa, founder of the

writing component with the writer himself. The well-being of the writer is as important as her message. And as a bonus, throughout the reading, we can find tools applicable not only to academic life but also to personal and professional life.“ According to Juliana Prata, “to write is

project, states that “this centre is an opportunity to reach more families and help them live their day to day with more emphasis

to put oneself in the world ... to expose oneself, to com-

on being conscious. It aims to

pose oneself, to reinvent oneself ... conclude, show one-

help working couples who share

self, keep oneself ... be simple and focus on the essential.

our same parenting and lifestyle




Read More... Master of Simplicity Magazine


W or d s : F á ti ma T ei x ei r a P h ot ogr a p hy : A li s a A nton

Hygge The exact origin of the word hygge is unknown. However, some speculations do exist. They have discovered that the word “hugge”, which was used in the 16th century, and means to hug, gave way to the English word “hug”, to embrace. There had to be a connection, right? But there is yet another theory. Did you know that Denmark and Norway used to be one kingdom? There is a belief that the word “hygge” had its origin in a Norwegian word that means “well-being”. And that it only appeared in Danish writing for the first time at the beginning of the 1800s, in the time that Denmark lost Norway.


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Minimalism and Hygge On first glance they can appear conflicting, but I really believe that these concepts are BFFs! W ords : F átima T eixeira P hotography : C aleb J ones

Joshua Becker, from the

favors experiences. Simple

blog ‘Becoming Minimalist’,

pleasures such as hanging

details that “minimalism is

out with family and friends,

happiness is different for

the intentional prioritization

or simply living in the

each one, but the issue

of the things we love

present and avoiding doing

at hand is the sentiment

most and the removal

too much, cements the

that is achieved, and not

of everything which

contentment that both

how you get there. Don’t

distracts us from this”. It

hygge and minimalism

bother filling your house

is clear that a minimalist


with candles, books and

embraces simplicity, and

The concept of

blankets if it doesn’t make

in a conscious way aims to

in both concepts. As

invest their time in more

well as a detachment

meaningful relationships:

from things, the idea of

including Kayleigh in

in a job that they love, or

focusing on the “now”

her article “why hygge

simply, by making the most

and taking control of your

is a feeling”, on the next

of the moments that make

life. With judgements left

page, reinforce that this

them happy.

aside, calm is able to fill

concept doesn’t have

This is characteristic of

your soul. All of these

requirements, it’s free and

hygge, which aims to boost

circumstances lead to

can happen anywhere!

happiness by prioritizing


quality time with the things


Gratitude is also present

the slightest?

And those rustic homes,

you feel peaceful. Various writers,

I agree that, just as with minimalism, it happens

and people we love, and,

full of knick-knacks, that

above all inside of you and

just as with minimalism,

don’t seem minimalist in

in your own way.

Master Master of ofSimplicity SimplicityMagazine Magazine

“it happens inside of you and in your own way�

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Master of Simplicity Magazine

For anyone new to hygge, it’s easy to assume that it’s all about the big slices of cake, the cosy blankets and the woolly socks. Many retailers lead us to believe that hygge is something we can buy, whether that’s warm clothing, candles or an expensive new mug. But really, hygge is W ords : K ayleigh T anner P hotography : L ara L eitão

Why hygge

is a feeling

intangible. Anyone can

places. Sometimes it’s about

hygge anywhere, and the best

going for a drive in the rainy

part is that it’s absolutely free.

countryside with my best friend

You really don’t need to buy

and our favourite music. Other

anything at all to experience

times it’s about laughing until

hygge – all you need is the

my face hurts in a quiet bar over

right people and a space where

a few cocktails. Sometimes it’s

you feel cosy, comfortable and

as simple as ordering a curry


and watching my favourite show

Hygge is very personal –

on Netflix. It’s never anything

some people like to hygge

expensive, and it’s always

alone, lazing in a hot bath with

something I really love to do.

a glass of wine and calming music, whereas others prefer to invite a few friends over for an intimate dinner party or a relaxed film

There’s no single way to do hygge ‘right’, and contrary to popular belief, you can’t make it happen. Hygge is something that happens, not something you can

night. You may also like

force. In fact, it often happens

to hygge on the beach

when you’re least expecting it,

with an ice cream, or in

as long as you feel comfortable

a beautiful garden on a

in your surroundings and happy

hot sunny day.

in the company of the people

I’ve experienced hygge in all sorts of

around you. So sit back, relax and let the hygge happen. Master of Simplicity Magazine


Hygge à la Portuguese! W ords : M afalda S ousa

P hotography : D jedj & M afalda S ousa

We all already have our hyggeligt moments. It’s as simple as when it’s raining outside and we curl up on the sofa with a good book. Or when we have a Sunday barbeque and laugh our heads off with our friends. The feeling of being in a welcoming, stress-free environment is not exclusive to Denmark. Nationality, class or background are not important, we can all try hygge! The difference is that, contrary to the Danish, we don’t yet carry out these activities on the daily in Portugal. But, this can change. These are just suggestions, but they can inspire your creativity. The important thing is to set aside a small part of your day for these moments. There are some activities that demand more time but with others it is merely choice between watching TV or surfing the internet and doing something different, alone or with those you love. As Sonja Lyubormisky notes, “knowing how to enjoy positive life experiences is one of the main ingredients of happiness”. The daily practice of hygge is indeed noted as one of the reasons that Denmark is one of the happiest countries in the world. Maybe because many of its ingredients are among the accepted in what stimulates happiness: spending quality time with family and friends, savouring the simple pleasures in life, cultivating optimism, etc. 18

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“(...) we can all try hygge!” Master of Simplicity Magazine


1. A true Portuguese house Your house is the perfect refuge to create your hygge moments. It’s suffice to just create a welcoming environment. On top if the usual hygge things like blankets, cushions and candles, include objects that bring back happy memories and celebrate your roots. Photographs are welcome, souvenirs brought back from vacations or vintage pieces. Include typical Portuguese objects such as azulejos (Portuguese ceramic tiles), Portuguese ceramic swallows, pieces of cork, and why not some stones from the beach? Make the most of living in a country full of sunshine and transform your patio or garden into pretty and welcoming spaces. They are perfect places to relax!

2. Everyday hygge Take advantage of the positive energy of the sunrise! If you can, eat your breakfast whilst watching this incredible natural spectacle. In work, create friendships. Spend more time with your colleagues, especially those with whom you have something in common. However, try to leave on time and not bring your work home. You’re going to need this time to relax with your family. In the evening, try something new. Remember your childhood games, with a pack of cards or Monopoly. If you have a fireplace, share stories with the family or read, by the sound of a crackling fire. You can also create that cinema feeling by watching the Portuguese classics. Popcorn included, if you so wish. 20

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3. Comforting meals Hygge á la Portuguese combines coffee with a beautiful Portuguese custard tart. With roasted chestnuts, bought on the street. With homemade meals that take us back to our roots, may they be the most elaborate cod or the humblest sardines. Try dishes that are filled with memories and appreciate every moment of the meal. Ah! And, if the kids want to lick the bowl when you’re making a cake… well, you can’t say no, it’s hygge!

4. Make the most of our wonderful climate It sounds lovely to wear comfy clothes and enjoy a hot drink in the winter. But Portuguese hygge is very different from this. With such a pleasant climate, you can go out and explore the wonders that surround you. Meditate by the sea, have a walk in nature, get to know the history of our many monuments, visit a Fado hall (and let yourself be enchanted by this musical genre) or simply hang out with friends on the boardwalk.

5. Holiday Season This is the perfect time to teach hygge to the newcomers. Tell stories, offer to help with the preparations like laying the crib or making traditional cakes. Organize activities, like an Easter egg hunt, and eat with family. These are unique moments that will stay forever in your memory. The fact remains: everyone can become happier from a hygge experience, even in the Portuguese way.

Master of Simplicity Magazine


Brazil and Denmark have many more differences than similarities. While the former suffers from so much inequality, the Danish boast great social justice and are among the happiest people in the world, according to the UN.


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And it’s not only about social policies that Brazilians can learn from the Danish. A word which is almost unknown in Brazil could bring new perspectives when considering happiness: hygge.

Tropical Hygge

W ords & P hotography : F ernando M iranda & J uliana L ima

It was during a visit to Portugal that we discovered this Danish lifestyle. While visiting a bookstore in Lisbon, we came across the book Hygge, by Meik Wiking. On returning to Brazil, we became infatuated by it. We decided to share these principles with more people, adapting the concept to our own way of life, of course. We did our research, spoke to Brazilians and Danes and set up meet-ups to talk about the concept. During these conversations, a young Danish girl who had lived in Brazil for one year brought forward a different and interesting perception about our people. She had observed that, in spite of Brazilians being known for happiness and relaxation, some people that she knew were always having parties with friends, laughing, telling jokes, but they were not truly happy. They put on a kind of front of happiness, that didn’t reflect how they really felt inside. So when we talk about the concept of hygge in our part of the world, we always try to highlight that, in spite of the big differences between Brazil and Denmark, it is possible to live hygge in our day to day lives. Is there anything more Brazilian (or more hyggelig) than a coffee with a bolo de fubá (cornmeal cake)? Or a stroll in the park or on the beach, enjoying the warmth of our country? And what about resting in a hammock, in the shadow of a tree? Paying attention to small details like these can transform this ideal of happiness into something real – and truly possible.

Master of Simplicity Magazine


Switched-on Relationships

W ords : O lga S imões P hotography : J oshua C lay

We live more and more in an online

The internet and the whole digital world

age – and in one that requires a lot

allow us to access almost everything from

of multitasking. We presume that we are close to so many people

happier people? Are we healthier? The answer is no. We are not. And for this

and are able to do so many things

reason, there is an urgent need to rethink

(all at once) that we don’t even

how we spend our time and connect with

realise how much we are misleading


ourselves, and mistreating our physical and emotional health. 24

almost anywhere. Are we, as a result,

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Let’s use information and communication technology to champion our health, by turning them off. Yes, that’s right: tur-

ning them off! They are fantastic, they

We need this contact. We need to

offer us a wealth of information and allow

celebrate traditions and create new

us to speak to those who are far away.

memories so that they are recorded in

But on the other hand, they expose us

our “internal album”.

to too much stimulus when we need to

Only in this way will we achieve a true

focus on the here and now, to fully enjoy

physical, psychological, emotional, social

moments with the family, with our kids,

and spiritual engagement.

with our friends, and even with ourselves. We’ll give the cellphone, tablet, computer and TV a rest. Not for them, but for us. There are many and varied studies which show us that loneliness is an enemy of good health and that people who rely on a good network of relationships have a greater predisposition to being physically and

Let’s swap the light from our screens for natural light, or candle-light. Let’s listen to the people we’re with without

emotionally healthy. Face- to-face

the constant beep of

relationships with friends are mainly

notifications or messages.

responsible for this result. It’s face to face where we laugh most, where we experience more positive emotions, where we feel safest and most confident. It’s also these face to face moments which we hold in our memories, and for this reason, we’re going to give them the importance they deserve. Our brains will thank us for this break from technology. The Danish discovered long ago the power of personal relationships. Hygge evokes the need to meet up in small groups, without digital interference, where you can appreciate being with those people.

Let’s immerse ourselves in a conversation, looking at others without diverting away to look at our news feed. Let’s hug those around us without a remote or a cellphone in between. Olga Simões

Master of Simplicity Magazine


Being happy it’s simple... W ords : C laudia W eber P hotography : R awpixel

Is “being happy” not the prime objective of human beings?


Master of Simplicity Magazine

...but not easy

On a scale of 0 to 10, how happy would I say I am? Am I fulfilling my purpose in life? How many times did I feel happy in the last week? How many times did I laugh in the last few days? What makes me happy? What can I do today to make myself feel happier? These are important questions which we should ask ourselves regularly if we want to guarantee our long-term well-being. Reflecting on happiness, however, is not an urgent matter, and we often end up thinking that we don’t have time for these types of reveries. Yet, what is more important? Is “being happy” not the prime objective of human beings? Happiness is not something which happens by chance. We all have our “base”: the level of happiness which we revert to after any positive or negative experience. Various studies show that those who suffer a serious accident, just as much as those who win the lottery, all end up reverting to their “base-level” of happiness after time. This does not mean, however, that we are all doomed and there is nothing to be done! Quite the contrary: the good news is that it is possible to alter our “base-level” of happiness, and this does not mean abandoning our lives and moving to an exotic place to spend the rest of our days under a palm-tree on the shore. So, what can we do for our happiness? It is simpler than we tend to

think and a recipe even exists: the ingredients are attention, awareness, consistency and intent. That is: we can and we should plan our happiness. How? By creating happy moments. In practice, this means keeping in mind what is important in the long term, practicing gratitude and creating hygge moments every day: a hot drink on a rainy afternoon, a meal with good friends, a relaxed and unhurried conversation, face to face. In the end, we are creating memories, and nostalgia can be a deciding factor of happiness. It’s also very important to pay attention to our focus: do I often think and talk more about positive events or things which have gone wrong? By intentionally reliving happy moments from the past, we are creating thinking habits that have a direct link to our base-level of happiness. Shall we start now? Close your eyes. Recall a happy moment from your childhood. Listen and sing along with one of your favourite songs. Call a friend who you haven’t spoken to in a while. Hug a loved one. Linger a little longer. Repeat. In the end, as the romanticist Maria Edgeworth says, “If we take care of the moments, the years will take care of themselves.” Master of Simplicity Magazine


The source of

hapiness W ords : I ris L ight

P hotography : M artin S anchez

Human beings have always longed to live in peace, harmony and happiness. We carry out this search in all aspects of our lives, from the most superficial to the deepest. But it’s already been suggested that the solution does not lie outside of us, but inside. That only by submerging ourselves in our own soul do we have a chance of being happy. This submersion is a path to growth, not only in one direction, but in all directions. It’s an expansion of that which we truly are: consciousness. Only through internal development, through a genuine self-awareness and a holistic balance, will we achieve harmony, peace and happiness. It is this way because the mind determines everything. While the mind is turbulent and agitated, we are distant from ourselves, we are strangers to ourselves and victims of a life which we think is unfair. We can begin by a process of expansion of our consciousness. Independent from needing a religious


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nature or a more free or global quality, the truth is that the choice is personal. Awareness is inherent in all of us, it is our existential truth, it is the fundamental source of harmony, and thus it is not dependant on theological foundations. Peace and happiness are like two sides of the same coin: peace occurs when we accept completely all that exists, as it exists; happiness occurs when we allow ourselves to relax and enjoy our existence in a natural and healthy way. As our consciousness expands, our mind Is purified and understood, our position of acceptance and relaxation before the world is also altered, and we can finally achieve a more healthy, prosperous and relaxing life. Various ‘ready-made’ paths exist to support someone who is searching for something more, but the best path is that which is made, bit by bit, anchored in your faith in yourself and in eternity, towards truth and unconditional love.

“While the mind is turbulent and agitated, we are distant from ourselves (...)�

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A hygge pregnancy W ords : A na C arolina

Hygge came into my life, before I even knew what it was, when I started to do yoga. It might seem strange to associate yoga,

Every day I set aside a little while to sit and appreciate the moment. With the cold we’ve had this winter, I’ve added a blanket and a

a philosophy which originates in India,

cup of hot tea - can you get more hygge

and hygge, a concept followed in Nordic

than that? I hold my baby, I gives thanks for

countries…, but I do believe that they are

the blessing and I appreciate this moment of


laziness without any guilt, in which just him

I have always been a very active and an-

and I talk to one another through our hearts.

xious person, which naturally was beginning

This feeling was also present during the

to show in my physical and mental health

preparations for my baby’s arrival. While

over time. In yoga, I found the tools that

sewing the little outfits, I appreciated every

taught me how to stop, be grateful, feel and

moment, from choosing the fabric, to every

live in the moment - that is, I learned how to

little stitch I sewed and every piece that

feel hygge.

I arranged in the drawer. Everything was

In today’s society we’re constantly run-

chosen to be just enough - uncomplicated

ning… to work…home again…to do every-

and to make everything easier for me in the

thing we can plus one thing more…by the

first few weeks following the birth… so that

weekend we’re exhausted, and have no

I could simply fall in love with him without

sense of accomplishment. We spend the

distractions. It is a time that I am going to

weekend feeling anxious because we know

want to absorb completely.

Monday morning is coming and we’ll have


P hotography : A rteida

Learning to live in the now brought me a

to do it all over again. The decision to break

calm and inner peace at this magical time,

this cycle is ours and I took it myself 6

that, as a woman, I was able to enjoy. It also

years ago. When I fell pregnant at the end

taught me how little we need to be happy…

of last year, this commitment became even

that it is not things, but experiences which

more serious.

bring us happiness.

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W ords : I nĂŞs E spada N obre P hotography : C lem O nojeghuo & A nnie S pratt

In the time

of my grandma I remember those afternoons in my grandmother’s house, the silence, the light. She never had the habit of lighting candles, but she was hygge, in her own way. She listened to the radio at a distance from the kitchen while she moved slowly around the house, taking care of the chores. In quince season, she made jelly for the whole year, in tomato season, sweet tomato jam, in reusable bottles with lids on the bottom. My grandmother was zero-waste. The few plastic bags she used lay on the drying rack, because she washed them so that she could use them again. And, the remaining bits of the fruit and vegetables, acted as compost for the soil. When I began my journey, I went to my grandparents for help. A life without waste was, for me, a return to their time: things made by hand, reclaimed to the fullest, fixed and mended. And, the magic of doing, creating and putting love into every task, knowing the cost of everything. 32

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Hygge and Zero Waste go hand-in-hand.

I try to fill my house with that which

When we live a life with less waste, we

brings peace and happiness to my heart

begin to have more awareness of all that

and, I notice that all of my hygge moments

we put in our house and our lives.

stem from my journey towards Zero Waste.

We stop buying packaged goods and choose bulk products. Our pantry, once

Inherited and second-hand furniture, the stories that they carry, like open books.

confused, transforms itself into a paradise

Abolishing plastics and giving preference

of reusable glass bottles. It brings a cozy

to natural materials, making the house

feeling to your heart and, for me, this is a

cozier. Walking to the square with my tote

hygge moment.

bag for the bread and tulle bags for the

“in the everyday is where magic lives� Master of Simplicity Magazine


Zero Waste suggestions for a hygge lifestyle: * Use organic candles or make your own candles; * Swap plastics for glass bottles and reuse them; * Buy ingredients in bulk and make that cake that you like so much; * Buy snug socks from local crafters;

vegetables, makes me so happy, as they were the first changes I made and the ones which most influence those around me to change, too. The shoe-rack at the entrance of the house which reminds us that we have arrived at our sacred space. Here we take our shoes off and our feet touch the floor. The Sundays for taking care of the plants and opening windows, of making yoghurt for the week and making a late brunch for friends. Here at home and in the everyday is where magic lives, in the awareness of being and enjoying every moment of our

* Serve a brunch for friends and use cloth napkins (if you inherited them from your grandmother or your parents, even better); * Give new life to old clothes and make a patchwork quilt to warm the body and soul; * Plant an inside garden – reused glasses make pretty vases – and make the most of your Sunday mornings, when the rest of the house is sleeping, to take care of it. It’s therapeutic; * Love a lot and love always your home and this planet in which we all live together. 34

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day, in being present. We are hygge when blankets folded over the arms of the sofa is utopia, because there is nothing better than a bowl of pasta in your hand and a blanket over your legs. But, we are even more hygge when we know that this pasta came into our kitchen with no waste!

Fabric Community rug made with only scraps of fabric! Event promoted by Frameworq together with Coze Design and Fabcycle.

is not wasteful! Frameworq is an event base platform that promotes lighter living, repair and reuse activities through an ongoing series of free clothing fix its that is hosted every month in several locations in Vancouver, BC (Canadรก). Checkout more in P hotography : I rina M c K enzie

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Hygge is... ...being with those we love ...remembering and dreaming, while living in the present ...embracing nature, be it sunny or raining ...making sand castles on the beach with your kids ...savoring a mint ice cream or a cup of hot chocolate ...reading a book with the cat asleep on your lap ...a call to the senses ...simply being and loving! W ords : F ĂĄtima T eixeira P hotography : L ara L eitĂŁo

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w e i v r Inte

P hotography : J o K neale

Jo Kneale

Jo Kneale is a writer and Office Ninja. She lives in Liverpool

with a husband, three children and seven guinea pigs. She’s

always known how to hygge, but never really had a name for it until 2014, when she read about it on the internet. She has written three books about hygge, including How to Hygge Your Summer and is currently writing a book on how to be happier by using hygge and lagom in your life.

What is Hygge?

When and where did it start?

Hygge is the Scandinavian art of living

Hygge as a word has been around for a

cosy. It’s the feeling you get when you

couple of hundred years. It started first

settle down after a walk in the rain, or the

being used in Norway, where it meant wel-

happiness you have at a family party when

l-being or healthy living, and then moved

everybody you love is around you. It’s a

over to Denmark where the hygge we know and love today was

feeling of safety, security, and

contentment well-being.


can be a feeling you get alone like when you’re



and reading, but it’s actually quite a social

“It’s important to remember that hygge can’t be bought”

thing. It’s feeling se-




and enjoyed. What are the key things to remember when trying to embrace the Danish way of life and hygge?

cure in your tribe and safe with your friends

It’s important to remember that hygge can’t

who will look out for you. It’s not a design

be bought. It isn’t something you get from a

statement or a way of decorating the hou-

shop, or that you can just get by putting a

se. It’s not minimalism or being a hoarder,

candle on the table. Hygge is a feeling. You

or staying in every night, or going out drin-

can have the most stylish minimalist apart-

king. The things that make you feel hygge

ment, or the smallest cottage in the world.

are different for everyone. That’s part of the

Neither are automatically hygge. It’s about

reason I like it, because my hygge may or

the people and the feeling you surround

may not be the same as your hygge.

yourself with: that’s what creates the hygge.

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Hygge dislikes confrontation, so everybody needs to agree not to talk about the things that will make others angry. In most families, that means no politics, religion or discussion of pet peeves. If you want to live hyggely that will mean being calm and peaceful, not getting angry with others when you’re in a group. It doesn’t mean you have to be that way all the time. You can’t live hyggely 24 hours a day 7 days a week. You can use your house to create a perfect spot for hygge. Keep the lighting low, with lamps and candles, have comfy seating with cushions and throws, and always have a pile of books or magazines to read and enjoy. It’s like making a nest for yourself, a place to feel warm and safe. In Danish, this is called a hyggekrog, but I call it my Hygge Nook. That’s the name I gave the Facebook group as well, because it’s a safe space to get together with friends. In your opinion, hygge happens when we want or occasionally? Occasionally. Hygge isn’t a state you can be in all the time. Life gets in the way too often for that. But you can have your life set up so

Warm toes in the Winter

that there’s a greater chance of hygge happening. Having cosy spaces in your home,

kes people feel hygge will change from per-

or finding a cosy café where you can meet a

son to person. A football fan will find watching

friend and spend the afternoon helps. In the

a match with mates hygge, but someone who

summer, I take my hygge outside and enjoy

hates football would hate that. You need to

time spent relaxing by the sea or in the park.

know what makes you feel hyggely.

On long summer evenings, I love to light a fire and just sit outside relaxing with my children and a cider. Food and drink always help peo-

I would like to hear a little about your background. How did you get to know hygge?

ple relax and feel happy, and that increases

I’m British, born and bred. My Dad is Irish,

the hyggely feeling of a place. But what ma-

and they are really family-based, while my Master of Simplicity Magazine


rest of your life. Then in 2015 and 2016 there were so many books about hygge being written and published. People were starting to say “How can we hygge in Britain?” and I thought, why not write a blog? So I started How to Hygge The British Way and then a Facebook group for people to share their own hygge. And then I wrote a book, 50 Ways to Hygge The British Way. Being Hygge so ingrained in Danish culture, do you believe that it is something that can be exported to other countries? Yes. I think wanting to feel a part of a happy group, and wanting to feel loved, safe and secure is a universal feeling. Hygge also takes a lot of pleasure from the small Hot drinks, crafting and radio

things in life, the simple moments. There

make a perfect hygge!

is more hygge in a pot of tea with a friend than a large glass of champagne with the

Mum comes from the North of the UK whi-

Prime Minister. Things done just to im-

ch is also very family-orientated. So how did I

press, that’s not hygge. The heart has to

find out about hygge?

be there.

I watched The Killing, the Danish murder mystery that was on TV in 2011. I loved the drama, the fact that the story was allowed

hygge in Denmark and in UK?

to happen slowly and I thought I’d like to

I think Danish society is a lot more equal.

know more about Denmark. I started loo-

It’s not as divided between rich and poor,

king into Denmark and you really can’t go

and it tries to make sure there aren’t any

far without finding out about hygge. The

poor people. It’s also a lot more trusting as

more I read, the more I realised hygge was

a society, like when Mums and Dads leave

something we had or did already in the

prams outside cafes, so the whole country

UK, but never had a word for, so we never

is set up to be happier and enjoy hygge

stopped and appreciated it. That appre-

more. I’ve seen it described as being in

ciation of hygge, that was important. If you

their DNA, they just appreciate the hygge

recognise the happy feelings and remem-

in life automatically.

ber them, then it makes you happier in the 40

What differences do you feel between

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I think we in the UK have to learn to look

“There is more hygge in a pot of tea with a friend than a large glass of champagne with the Prime Minister.” for the good. We’re a lot more negative as

My children are teenagers, but I still

a society, and it’s easier to be cynical and

make time to sit and eat with them, or talk

think things are worse here. They might be,

to them and enjoy their company. I think I

but we can still have hygge. We need to

feel hyggelig most in their company.

add it on to our life rather than it being in the DNA. But when you know what hygge feels like, it gets easier to recognise it. It’s fun when my family tease me for writing about hygge. They ask how could I find so

Best way to start the day: Is it a work day? I grab a cup of chai tea and run out the door.

much to say about something so simple?

At the weekend, my husband and

But hygge is simple: it’s about recognising

I have real coffee, scones or fresh

and enjoying life and everybody needs re-

toast and sit for a while over brea-

minders to do that.

kfast before we start the weekend

In which way your three children taught you to hygge? Children, when they are younger, force

rush. I’d far rather start every day with a calm take off, but that will have to wait until I retire.

you to slow down. If you’ve ever taken a two-year old for a walk, you will know the-

Your favorite hyggeligt food:

re is no way you can rush them or even get

My favourite hyggelit food? It de-

them to walk at your speed. Life is just too interesting. I had my three within 4 years. I got good at walking slowly, and knowing how to relax them. We

pends where I am. But if I’m at home on a cold winter’s day and watching the wind and rain come down outsi-

also got good at enjoying small things like

de, I think my favourite hygge food is

a hot chocolate after playing in the snow,

cheese on toast, done properly with

or eating an ice cream by the sea. Appre-

the cheese toasted until it turns bro-

ciating those small pleasures has stayed

wn and bubbles on top. Gorgeous.

with me even now. Master of Simplicity Magazine


mountain at sunset. A picture that makes me relax. Having food and drink always makes hygge easier. Perhaps everybody could have a coffee break together sometimes, a chance to talk and build the team spirit. Or bring cakes and cookies into the office. Celebrate birthdays or promotions, or just have a special day ‘just because’. You can have solo hygge moments at work as well. That’s when Hygge in the Office

Question from Giovani: How can someone have a hyggeligt moment at work? Make space for it. To feel hygge at work you need two things: a place for it, and people to enjoy it with. If you have friends that you work with, that’s brilliant, but you need to really trust your colleagues to feel properly hygge. Building strong friendships, by going out after work or by talking in the office and becoming friends, helps. That means you will have people in the office that you can feel happy, comfy and secure with. Then you need to think about whether the office can make you feel hyggelig. Most offices are large and white, so it’s hard. You can make an office more hyggelig if you try and keep a corner of it cosy. Use plants, use a lamp on your desk instead of bright lighting, and use your space to create a place where you feel happy. I like having a cosy screensaver on my computer, like a pair of feet in front of a fire, or a 42

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you light the candle, if you can, make a hot drink and just sit back for a few minutes sipping your hot drink. Close your eyes, let yourself relax and see if you feel hyggeligt then. Question from Cibele: How do you pronounce the word Hygge? I say it hue-ga. That’s how I heard Meik Wiking say it on TV in 2016, but there is some variations according to whether you are in Norway or Denmark. Ultimately it doesn’t matter how you say it, just that you feel it. Question from Teresa: Have you ever identified someone in a different country practicing Hygge? I think there must be a lot of hygge happening in Spain. I remember going to Barcelona, and going to a restaurant where there was a young family out eating. They were happy, smiling and not at all bothered by the rest of the restaurant. Judging by the amount of hugs and the looks going round, I think they were having a hyggely time. We have a lot of international members

in The Hygge Nook from Australia and New Zealand to the USA and Canada with all countries in between. They post lots of pictures and stories about themselves. Wanting to be happy, safe and secure with the people we love is a very international feeling.

“Having food and drink always makes hygge easier”

Question from Catarina: We all have those dark days in which it

settee and put on a favourite film. At first,

becomes difficult to focus on the good

you just let yourself feel like you do. But

things around us. How do you make hygge

slowly you will feel better. Keep your mind

happen in those days?

on good stuff: every time you think a bad

Short answer: you don’t. Hygge isn’t a tap

thought, let it go. Think of the things you are

to turn on and off. But there is a long answer.

grateful for, rest your body and release your

You are having a really bad day, with troub-

pain. When you’ve had time to rest, then get

le at school or in the office. You are feeling

up and get dressed. You can face the world

dark, horrible, perhaps full of anger, guilt or

again, at least for a short time.

just plain sad. This is when you need to act hyggely, to take care of yourself and to give

Follow Jo Kneale:

yourself a cuddle. Light the candles, make a warm drink, snuggle up in a blanket on the

Books / Ebooks available online

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Live your home In the rushed days of today, stopping for a little while is becoming more and more of a necessity. The idea of having a home and seeing it as our refuge, the perfect place for us to stop, or as many people put it now, “live slow�, is simply fundamental and wonderful at the same time. In my view, a real blessing! 44

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Its role in our lives is really very important, as it is in our home where we begin and end our days. Therefore, I think we should look after it as well as we look after ourselves, as the energy that it gives out will certainly influence us. So, it is really vital that it radiates the feelings and emotions that we desire.

Tips for a house with good vibrations: *Clean, organize, take care of, decorate, love and give thanks for your home; *Don’t accumulate things, live only with what is essential; *See the usefulness of every object and feel the inspiration that they bring; *Create an environment that inspires you, be it with candles, flowers from the garden or the market, an oil diffuser‌everything has worth, if it makes us feel good; *Feel that when you arrive home, you can enter, close the door behind you and leave behind everything that brings you down; *Feel the energy, peace, serenity, love and wellbeing that is your special place, your home; W ords & P hotography : C atarina A gostinho

*Make your home your favourite place, loving not just one little corner but the entire thing; *More than having a house, it is seeing and feeling at home in it, where the most important thing every day is to love;

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Tips for a

hygge organization Just as with decorating, organizing is directly linked to a feeling of coziness and well-being. An organized house, guarantees contentment.


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Space equals comfort

A place to savour

Keep your house organized. When everything is organized, with everything in its place, we get a sense of greater space.

Create a space in your home to meditate, have a nice cup of tea or savour a good coffee. A sense of care gives us a feeling of pleasure.


W ords : R osangela A ggio P hotography : N athan F ertig

The Hygge lifestyle was inspired by simplicity and

Light equals peace Opt for pastel tones, rustic and bright fabrics. When the environment is bright, we feel even more illuminated.

intimacy. Happiness comes from small and simple things, particularly through this synergy between the spaces and people that surround us. The important thing is that we

4 Candles: Decorate and illuminate Turn to candles to decorate during the day and brighten at night. Candle-light emanates immediate tranquility in any environment.

feel good within this simplicity and at ease in our environment. Lastly, we don’t need to look too far to find happiness, we can find it through touch, smell, hearing, seeing and even through taste.

5 Cozy aromas Delight in the smells in your home, aromatherapies or even scented candles. Prioritize those smells which bring relaxation. Smells are important in creating a hygge climate, and at the same time they bring back treasured and fond memories. Master of Simplicity Magazine


Creating a unique, hyggeligt haven in one’s home is more accessible than one might think. All it takes is a creative approach to using everyday items in unexpected ways.

W ords : M elinda T arcon P hotography : C laudia W essenberg & L aura O rg J unkie


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Incorporating “layers� into home decor instantly adds a touch of

hygge ambiance

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Arrange compatible items inside one another. A vintage milk pitcher of tulips, layered inside a glass battery jar and an antique wire swimming basket placed on an over sized tray, adds effortless


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hygge appeal

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Layer items vertically for a presentation more attractive and


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Think about using ordinary treasures in

extraordinary ways

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Displaying a piece of driftwood saved from a family vacation adds a touch of hygge whimsy and


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Reversing books to show the pages contributes texture, and creates a cohesive,

cozy visual

60 Master of Simplicity Magazine

...from otherwise, miss matched book covers.

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“Hygge is as diverse as the people who embrace it. May your hyggeligt home be a breathtaking expression of the extraordinary people that live there.� Melinda Tarcon


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Bimestral MAGAZINE A B O U T m i n i m a l i sm A N D S I M P LE LI V I N G

F O LL O W U S :


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Dear MOS Magazine, I have gotten rid of so many clothes and things but, of all the things that I get rid of, books are always in last place. The clear-out is not supposed to be harsh, but there is a lot of sentimental value involved. If I had got rid of them before I was ready, I probably would have regretted it. I feel like it’s now time to let them go. Many went already into the hands of people with a twinkle in their eyes, the twinkle of those who are in search of more knowledge, like a hunger, you know?

Having many pretty books on a shelf, in my opinion, is a shallow vanity. It’s an attachment to things, a trophy to those who collect titles, a pride of being the first generation of the family to go to college, to a private one even more so - proof that they managed to finish their studies even through difficulties. And so, all of the feelings described above were superseded by the pleasure of seeing others benefit from the knowledge, in particular those who couldn’t afford books themselves. Flávia Beck

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Serve a generous slice of the apple pie with the match latte and savour in the company of a good book!

66 Master MasterofofSimplicity SimplicityMagazine Magazine

A Hygge Kitchen In a hygge kitchen, you make food which warms the heart, that is, comfort food. W ords & P hotography : C láudia C respo

Food that is associated with a feeling

rantee the best nutritional quality.

of nostalgia or emotional warmth, whi-

A creamy, velvety-soft cauliflower

ch brings us back to our childhood or

soup with bacon croutons, yams roas-

reminds us of a relative or friend.

ted in the oven with salt and sprigs of

Comfort food satisfies us through its

rosemary, an apple pie or a simple tur-

enchanting look and irresistible flavour,

meric latte with homemade almond

like a cozy energy offering us immedia-

biscuits are just some of the recipes

te contentment.

that I associate with hyggeligt food.

The original hygge cuisine of Den-

As well as the homely food, I love to

mark relied on sweets, hot drinks, fatty

create a calm, comfortable and wel-

meats and hearty stews to bring com-

coming environment. Candles, flowers

fort. Candles and good company for-

and relaxing music, and most of the

med part of this ritual. I think that hygge

time, the company of family and friends.

cuisine can be adapted for everyone,

Relaxing and eating what we love

because at the end of the day, we are all different and so naturally our choices of comfort food will be, too.

most is part of the hygge ritual. I’m going to share with you one of my favorite recipes in my own hygge style.

Hygge is a constant in my kitchen.

A gluten- free apple pie, which is super

Everything is made with an open heart

easy to prepare and made with whole-

in harmony and immense happiness,

some ingredients.

without forgetting the old adage “you

It’s a great guilty pleasure, especially

are what you eat”. For this reason, I

on those rainy, grey days paired with a

choose natural, organic and healthy in-

matcha latte, curled up in the company

gredients which are in- season to gua-

of a good book. Master of Simplicity Magazine


Apple Pie

68 Master of Simplicity Magazine

For the base: 300g of almond flour 80g of melted unsalted butter 3 soup spoons of coconut sugar 1 egg white ½ tablespoon of Himalayan pink salt For the cream: 1 ½ cup almond milk 6 egg yolks ½ teacup maple syrup ¼ cup arrowroot flour ½ tablespoon Himalayan pink salt 1 tablespoon vanilla extract ½ tablespoon ground cardamom Apple garnish: 3 apples sliced thinly with a mandolin Honey to brush the apples (optional) Preparing the base: 1. Pre-heat the oven to 180ºC 2. Mix all the ingredients until they are well combined 3. Place the mixture into a deep, removable dish of about 26cm 4. Put in the oven for 15min 5. After 15 mins remove from the oven and leave to one side. For the vanilla cardamom cream filling: 1. Pour the milk into a pan along with the cardamom and place on a medium heat until it begins to boil. Then remove it from the heat. 2. In a cup, combine the egg yolks Master of Simplicity Magazine


with the maple syrup, vanilla, arrowroot flour and salt. Mix until well combined. Gradually add the warm milk, whisking all the time. 3. After adding all of the milk, pour the mixture back into the pan and place on a gentle heat, stirring until it thickens. 4. Set aside the cream and leave to cool while you slice the apple. 5. Cut the apples in half and core them, then use a mandolin to slice them very thinly. Place them in a cup of cold water with the juice of one lemon. 6. Pour the cream over the almond base and garnish with slices of apple. 7. Brush the apples with honey and place in the oven for 10 minutes at 180ÂşC. 8. Remove from the oven and leave to cool

For the Matcha Latte: 125ml macadamia and cashew milk 1 teaspoon hot water ½ teaspoon ground matcha green tea Dry edible rose petals (to decorate) Preparation: 1. Heat the milk on a gentle heat 2. Place the tea in a teacup with the hot water and stir until dissolved 3. Place the milk back onto the heat and mix with a hand blender until it becomes a foam. 4. Pour the foam over the tea mixture and decorate with rose petals 70

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Matcha Latte

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How to practice hygge in Spring and Summer! It’s easy to associate hygge with the cold, at the end of the day the Danish have a very long and brutal winter. Nevertheless, the feeling of comfort and well-being that defines hygge can happen at any time, without limitations on the time of year or the weather conditions!


Go for a stroll

Savor an ice-cream

A games night with friends

Walk, run or enjoy a picnic.

There is nothing better than en-

Going out on a warm summers

Take in your surroundings and enjoy

joying a nice ice cream, especially

night can be just about hanging out

the breeze, be it on the beach or in

when you can pick the flavor! I love

and chatting with friends.

the countryside. Hygge doesn’t only

mint choc chip and pistachio.

Whatever game you choose, go out

happen at home.

What is your favorite?

and enjoy yourself!

Open the windows

Enjoy a nice meal outside

Treat yourself with nature

An airy house is

The smell of food whet’s our appe-

Walk through the garden and

apositive one,

tites and awakens our smiles.

stimulate your senses. Appreciate

refreshing and full

The children run around and

the birdsong together with the

of good energy!

hang out while the adults

smell of the flowers.

Let the sun in for a while

tell jokes and gossip.

Enjoy the feeling of the earth in

and admire your space.

Unforgettable memories!

your fingers and plant a tree!

W ords : F átima T eixeira Master Masterof ofSimplicity SimplicityMagazine Magazine

P hotography : P riscilla D u P reez & K inga C ichewicz

A perfect day a short story by Susana Machado

P hotography : C arolyn V Master of Simplicity Magazine


She fought for a while in vain against the current of thoughts that inundated her mind. Things to do, ideas to be put in place. Outside, the day began to clear up, it had been cold and raining. It was still very early. She closed her eyes again. Inside the bedroom, on the contrary, there was a lovely warmth. Under the duvet, the three of them were there wearing just some light pyjamas. There were many people that criticised this way of sleeping, but she had decided long ago not to listen to them. They were proud of their “love sandwichâ€? and so they continued to sleep that way until the little one no longer needed their presence, demanded her own space or it simply came to an end naturally, without tears, dramas or trauma. Cradled by this sweet feeling of comfort, she ended up forgetting all of those day to day things that had invaded her brain and she let herself fall asleep again, with a smile on her face of pure happiness. Happiness made up solely of the simplicity of the moment. When she woke again, a few hours later, a pleasant and cozy smell filled the room‌probably the whole house. It smelled of oatmeal and warm bread. Moments later, the love of her life crept into the room with a tray in his hands,


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intensifying the aroma. In a sort of childlike way, she pretended to still be sleeping whilst she spied him through her half-closed eyes. He lay the tray on to the bedside table, and delicately brushed away a lock of hair from her face. She stretched, smiled and received with pleasure her wake-up kiss. Then right away, a small head appeared at the door, repeating in the cutest voice: -Mommy…mommy… She came towards her with her arms open, extending her hand, showing her a flower. The mother smiled: -Oh, how cute. Is it a special day today? - Yes of course, her husband replied. It’s today! They both laughed. The little one, infected by this laughter, laughed as well in loud cackles that made the parents laugh even more. She finally dipped into the oatmeal. Deliciously hot, with a sprinkling of cinnamon, just as she liked it. The butter was still melting on the bread. They savoured their breakfast together as a family. Then they tidied everything and went out. The weather wasn’t the most inviting, but they walked through the nature, looking at the leaves, the birds and all of the little details

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that crossed their path. Every detail was an opportunity to learn, to contemplate. They gathered themselves a little while later to prepare lunch, as they always did, with tasks shared out between laughs and conversations. In the cozy space of the kitchen, the smells of the food mixed with the sounds that made her recall her childhood. The sweet and happy stage of life that she now tried to recreate for her own daughter. While her daughter had a nap, she sat down in front of the fireplace, facing the window, and had a hot cup of tea with a little honey and read her book. As much as it captured her attention, she stopped reading every so often, if only to appreciate the crackle of the firewood or to admire the trees that swayed in the wind. Idle and care free. She breathed deeply, allowing herself to feel the calm and serenity all of this inspired, the happiness that flooded her soul. Maria knew that it had not always been like this. She remembered a time in her life when everything was chaotic and confusing, in which everything generated anxiety. One day she resolved to change, to find a satisfaction that was full and constant and, after much searching, she realised that this existed within her, in the simple things, in family, in her treasured friends. And day after day she learned to be conscious of this reality.


Master Masterof ofSimplicity SimplicityMagazine Magazine

She curled up more in the fluffy woolen blanket that covered her and looked again out of the window. The sun had started to set on the horizon. Her husband came into the room and they hugged and contemplated the moment together. -

It’s nearly dinner time – he said.

The doorbell rang. -

And they are here – she responded, smiling.

On the other side of the door, a couple who were old friends waited. They came in and all got together in the kitchen to prepare the meal. The couple’s children played happily with their little girl, who in the meantime had woken up. Together around the table, by the light of the candle and the fire they continued to talk into the small hours. The children, tired from all the playing, finally gave in to slumber and fell asleep on the sofa. When they finally went to bed, the little one opened her eyes and, still half asleep exclaimed: -

Mom, it was a perfect day! – And then closed her eyes

again and fell into a delicious sleep. The parents looked at each other and smiled. And then they closed their eyes, too. Yes, they had had a perfect day - like all days could be.

Master of Simplicity Magazine


What the eyes don’t see ... is the greatest beauty that surrounds us and blesses every moment of our journey and to which we are not always mindful. I make that my hygge. It is in the midst of nature that I find my balance and my comfort making the most of the present and making my camera just the extension of my arm and look.


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W ords & P hotography :

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Slow Living W ords : A ndreia M arques P hotography : A ndreia M arques , T elma A ntunes & B runo G rilo

80 Master of Simplicity Magazine

When we talk about slow living, more often than not we’re talking about time. But, time, contrary to what our watch tells us, has in reality two definitions: the speed of time and the speed of being. Master of Simplicity Magazine



Those who believe in this lifestyle, look

faster�. But, on the contrary, looking for

to live in the best way possible, opposing

connection, presence and depth. Things

the notion that fast is always best. This

which normally take time.

means finding the path between Being

To achieve this, it’s very important that

and Doing, respecting your internal per-

we anchor ourselves in something funda-

sonal rhythm and reclaiming the arbitrary

mental: the need to belong and be with

freedom to walk fast, slow, or whatever

others. Understand that, rediscovering

way makes most sense to you.

our own rhythm does not separate us

Being Slow brings with it a constant re-

from what happens outside ourselves but

flection that asserts the need to be cons-

it keeps us ever-connected with what ha-

cious of who you are, freeing us from the

ppens inside. And to know what happens

desire for quantity so that we can find that

inside is a solid foundation to live in pea-

which has quality. Not limiting ourselves

ce with ourselves, with others and in our

to the principals of “more, cheaper and


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We can connect to this movement in many ways, but I’ll leave you with just a few possibilities: 1. Find simplicity, may it be through living with less money or consuming less, prioritizing family and personal time; 2. Be aware of what we eat, what we buy and the way in which we discard our waste; 3. Preserve the heritage and the social values of the places that surround us; 4. Look after our personal relationships, un-


ustainable ocal


rganic ( not produced en masse ) hole ( unprocessed )

derstanding that often a more immediate and deep connection happens when we focus completely on the other person and listen fully to their story; 5. We should not search outside ourselves for the life which we have inside, and which we are capable of connecting to through our journey in life: our body, our emotions, the spiritual path we have chosen to follow, death and grief; 6. Be capable of slowing down the mind to understand what path we wish to take, because we are at times blindsided when we are rushing; 7. Embrace the unknown that presents itself in every passing day.

Master of Simplicity Magazine



Master of Simplicity Magazine

The biggest obstacles towards the SLOW movement are fear, guilt and shame: to be alone with our thoughts; of being different, lazy; or not doing what is needed, losing one thing in favour of another. However, it’s important to remember to slow down your space to better observe and thus question: Who am I? What is my purpose? What life do I want to follow? How do I make the world a better place? The opportunity to live the life we’ve dreamed of, never leaves. The perfect days stack up and wait to be seized. For this reason, the only correct rhythm is to be present. To be fully there in every moment.

Master of Simplicity Magazine


S lo w

is inspired by the

S lo w M o v e m e n t .

E ac h

p i e c e i s h a n d m a d e i n h a n d c r a f t e d lo o m ,

one by one, in limited editions.

86 Master of Simplicity Magazine

Master of Simplicity Magazine


m a r g a t s In











Master MasterofofSimplicity SimplicityMagazine Magazine

Got A Light Soy


W ords & P hotography : M afalda L horca

Handmade, eco-friendly wares that nod to the sun, sea, and all the simple pleasures life has to offer. It took us a few years

to admit), we shared our

light moment? As two

to get Got A Light Soy

love of making soy candles

gals with a fire for a more

Candles off the ground,

without a name attached.

conscious and healthy life,

mainly because we were

Got A Light Soy Candles,

we giggled at the idea of

struggling with a name

or GALS candles for short,

a name that showcased

that would fit our brand,

came to us as somewhat

our product (soy candles)

and the message we want

of a surprise. We really did

as well as defined us at

to convey with it. So, for a

have a light bulb moment -

the simplest of levels (two

while (longer than we’d like

or should we say, a candle


Master of Simplicity Magazine


s t i f e Ben

Soy’s greatest advantage is that it is com-

pletely renewable. In addition to sustainability, there are many benefits to choosing soy wax candles such as: 1) They burn clean. Since there are no toxins, carcinogens, or pollutants in soy, our candles are less likely to trigger any allergies. This also means that our candles won’t release any soot, as opposed to paraffin candles (since those are petroleum based) 2) They last longer. Soy melting point is much lower than other candles, which means the wax will burn for about 50% longer than a paraffin candle; 3) They are easier to clean. Soy wax is also water soluble. This means that if you happen to spill, the cleanup is extremely easy (paper cloth and water); 4) Bonus! They can be used as lotion. Yep, you read that right! Since soy has no toxins and is entirely eco-friendly, you can dip your finger in the melted wax (not the flame!) and use it in your hands as lotion. Pretty cool!

90 Master of Simplicity Magazine

“Our main goal through our Got A Light Soy Candles’ mission, is to educate through simplicity (while nodding to the beach and ocean) about our passion in making soy candles, and how much better the environment is, and your health will be by choosing organic soy candles.”

Living by the beach

fragrances, individually

If you are, or ever

heavily influences our

hand picked shells from

happen to be in the

lifestyle, our ideas,

our Virginia Beach local

Virginia Beach, VA area

and our handmade

beaches, and of course,

(USA), you can also find

products. Our candles

our organic soy wax.

our scented soy candles

are all hand poured in

Currently, you can

small batches (between

contact us via Facebook

10 and 20 candles at

at GotALightSoyCandles,

a time), which allows

and Instagram @

us to pour a lot more


love into each one.

You can also purchase

From the carefully

our organic wares

selected mason jars, to

in our Etsy shop:

our LED and zinc free


wicks, essential oils as

at several local stores.

Master of Simplicity Magazine


Saponina Candles which nourish the soul and embrace the environment W ords & P hotography : L iliana D inis


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Master of Simplicity Magazine


The Saponina candles are uniquely produced with organic soy and essential oils, completely free from petrol derivatives, such as paraffin and other harmful chemicals that damage the environment and the respiratory system. When we open a wardrobe, we immediately sense the reinvigorating freshness of the lemongrass, lavender and orange blossom air fresheners. The perfumed soy discs are just one of the best-sellers, they can be used in an oil-burner to release the enveloping floral freshness into the atmosphere or inside drawers to delicately perfume your clothes. Saponina candles are an indispensable element for those who want to create a healthy, harmonious and hygge environment or to simply share good times. You can find Saponina products via Instagram or Facebook or very soon, on the online store.


Master of Simplicity Magazine

My worry as a mother to take

soaps, shampoos, deodorants

care of my daughter’s eczema

and solid toothpastes, and

gave way to an honest and

concerning themselves with

simple brand, created with

waste-reduction, Saponina

the best organic and gentle

has presented a line of

ingredients and with lots of

organic, artisan soy candles,

love and dedication.

completely sensitive and

With the cosmetic industry being one of the most pollutant on the planet,

decorated with natural flowers which were collected by hand. Every product reflects the

every day I try to develop

passion and care that I pour

sustainable products that

into everything I do. The

respect the environment and

detail of every candle, the

promote awareness, from their

meticulously chosen essential

manufacture up to what kind

oils and the Portuguese

of plastic-free packaging they

ceramics that are brought

will have.

to life, awaken the senses of

On top of creating various hygiene products such as

whomever observes every piece.

“Saponina is an organic Portuguese brand that was born out of love.�

Master of Simplicity Magazine


CĂ­rculo Ceramics CĂ­rculo Ceramics was born in August of 2015, when, after finishing her degree, Margarida Almeida decided to create a ceramics brand that reflected what she herself searched for in life: beauty and simplicity. W ords & P hotography : M argarida A lmeida

96 Master MasterofofSimplicity SimplicityMagazine Magazine

Every piece is designed and made by Margarida herself, in Portugal. Having a national production – one of the aims of the brand – as well as wanting to be a “woman of the people”, is something that drives Margarida. Although currently the brand is in a transition phase (they are moving to a new studio), they will create their first collection this year, using simple and subtle pieces but with production on a bigger scale, and with designs executed on the items by Margarida herself.

The essence of the pieces made by Círculo Ceramics is crucial for the practice of Hygge - you can place candles or flowers in them, and although they are discreet they are still something which all of the family wants to gather round. On top of this, everything is done by hand and at a moderate pace, which is a very valued part of Hygge. Master of Simplicity Magazine


Respiramor A few years ago, I decided

products. I always try to use

to change my life for the

sharing many videos, I felt


better. I learned to swap

that I wanted and should

materials. The tote bags

the negative thoughts for

do more. It was for this

encourage people to reduce

positive ones and accept

reason that I decided to

the use of plastic and always

everything that happened to

transform my project into

have funny and positive

me, believing that this was

a brand, with products that

messages. The mugs, with

what was best for me at that

spread the message that I

the same style of messages,

time. I learned how to and I

felt. In December of 2016, I

are associated with hygge,

began to love myself. After

launched my first 3 products.

as they promote comfort

I became a happier person

Today, in 2018, I have more

and wellbeing, like enjoying

and aware that I was the

than 40 products, all made

a hot drink in the comfort of

author of my own destiny,

by myself and my small

our home. I want my clients

I decided to share my new


to feel happy when using

discoveries with others. I


Two years later, after

The brand’s style is

my products and that, on

created a YouTube channel

simple and minimalist.

top of this, they take in the

and I named it Respiramor

T-shirts, mugs, tote bags

messages that are written on

(Breathe Love).

and planners are our main


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“The tote bags encourage people to reduce the use of plastico�

Joana Barbosa Founder of Respiramor

W ords : J oana B arbosa P hotography : S eyko

Master of Simplicity Magazine


“A box and a lifestyle that fits healthily into the life of anyone who wants to take care of themselves, inside and out. When you try it, you’ll believe it�

W ords : E va P ais P hotography : D aniela S ousa P hotographie

100 Master Master ofof Simplicity Simplicity Magazine Magazine

Every month we gather an exclusive selection of vegan products from all over the world, that are not only deliciously healthy, but are cruelty-free and ethically responsible. And the best part is that we deliver this box of super foods directly to your door every month. A true food revolution with a super cool vibe!

The first Portuguese monthly subscription box that contains 100% vegan products.

This is a real box of surprises as we never reveal the contents: we leave this part (which is without doubt, the most fun!) for you: Every month you’ll have the

A bout U s The idea was born in 2015. I was going through a very complicated phase professionally. The dissatisfaction that I had felt

pleasure of receiving a Vegan

for many years was clearly affecting my

Vibe box and discovering, one by

health. The daily grind interfered with the

one, every vegan snack that we

food choices I was making for me and for

choose with the greatest care.

my family. I felt lost and I carried a big feeling of guilt.

You can order a box up until the

After yet another complicated health epi-

last day of each month. It will be

sode, I decided to rethink my path and my

dispatched in the second week of

options. It was then that, after a taking a trip,

the following month. Shipments

it occurred to me that the solution was right

are handled by an agent for

in front of me. I had to change my lifestyle.

orders made in continental Portugal and the islands. For international delivery, please contact If you are a supplier and want to see your product on Vegan Vibe,

I returned full of stamina and began my journey: simpler, full of peace and conscious decisions about food that would nourish my body, my soul and above all was free of cruelty. The best part‌I could bring my family on this journey without even leaving the home.

please send an email too. Master of Simplicity Magazine 101

“OrganiCup is an alternative to conventional absorbents and tampons but considerably healthier and more comfortable.”

w e i v r e t In

Elizabete Gomes is a mom, passionate about eco-design

and a freelance designer. She is the founder of the online store

BAZAR BAZAR Eco-Shop and the OrganiCup representative for Portugal.

What are the main benefits? The truth is there are lots…I think the main one is that fact it is much healthier! OrganiCup is made entirely from 100% surgical silicone (without any other ingredient or colorant and certified as hypoallergenic by Allergy Certified). This type of silicone is used in medical environments and, for example, in baby’s soothers, due to its biocompatible qualities. It 102 Master Masterofof Simplicity Simplicity Magazine Magazine

doesn’t change with humidity or temperature and is naturally anti-bacterial. It doesn’t leave any residue in the body of the user and does not absorb the natural moisture of the vaginal canal like absorbents or tampons. Thus it is much healthier and safer for women. However, although this may be the main reason to change and leave behind the conventional methods, OrganiCup also avoids the tonnes of

global waste and non-recyclable plastic created by conventional products. It is very economical – one OrganiCup costs 24€ and can last up to 10 years. Imagine, 10 years without buying towels or tampons! It’s revolutionary! But, what is also fantastic is the freedom it gives us during our period! We usually spend our periods worried about going to the bathroom to change, whether we’ve run out of tampons, whether we can sleep with a tampon…Today I have swimming lesson and I’ve forgotten my tampons…This towel has a strange smell, will anyone notice?... My period has come and I forgot to buy towels, etc, etc. All of these thoughts in our heads constantly for 5 days… OrganiCup changes the model of periods and of constant worry. I remember one time when my period arrived early. I had absolutely nothing at home and I had to give a training sessions at the

OrganiCup was founded in Copenhagen, Denmark in 2012. And “it is the result of the persistence of a designer (also one of the founders) who believed that conventional female hygiene products were not healthy or sustainable”, states Elizabete Gomes. She adds that “Denmark has one of the most developed and sensitive societies in the world with regard to well-being and sustainability”.

company where I worked at 8.30am. Help??! After the initial shock, I had the brilliant idea of searching through every bag that I owned (which is quite a few) and finally discovered a lost tampon…I arrived late to the training and I still had to run to a gas station in the interval. Every woman goes through these menstrual “adventures”, every month for years…and it’s tiring. And, OrganiCup solves this. It’s always there and ready to use, full stop. No more worries.

H ow d o e s i t p reve n t allergies? It’s important to point out that towels and tampons are not 100% cotton, that is, the majority of them contain synthetic ingredients which are harmful to our health: pesticide residue, perfumes, plastics, phthalates, chlorine, softeners, viscose, among others…So these ingredients are absorbed constantly for 5 days (or more) every month, every year through the female intimate parts, directly (tampons) or indirectly (towels). This is the reason that many

“(...) OrganiCup also avoids the tonnes of global waste and non-recyclable plastic” Master of Simplicity Magazine 103

women suffer from irritations or infections during their periods and the days following. A lot of the time we don’t realise how one thing provokes the other. On top of this, conventional towels and tampons are so absorbent that they absorb the natural moisture of the vagina, making it extremely dry, uncomfortable and vulnerable. OrganiCup collects just what needs to be collected without leaving residues or absorbing natural moisture. How did you hear about OrganiCup? It was by chance. After becoming a mother and having 2 years with no menstruation, I noticed

104 Master of Simplicity Magazine

that during this time I had never had any irritation, allergies or dryness… Absolutely nothing. When I began to menstruate again, I realised that I would have to buy specific tampon and towel brands that didn’t give me an allergy. I went to Google and began to read articles about the subject. As incredible as it seems, I had never associated one thing with the other until then. I found an article in English about OrganiCup, and I was so impressed by the reviews and testimonies. I thought, “well, it can’t

get any worse…” I ordered one and when it arrived I was a little scared: “I’ve made a mistake! Where do I put this thing???”. But, calmly and while not menstruating I took the OrganiCup and tried it on. It took a few goes until I worked out how it worked. A few days later my period came and I ran to the bathroom for the OrganiCup! In two or three tries it was inserted. This whole day I was very suspicious and kept running to the bathroom because I didn’t want to believe that everything was OK... and that’s how I spent one period…two periods…at the end of 3 months, it became clear that OrganiCup was too important to end there.

Do you think that OrganiCup


can contribute towards a hyggeligt moment? Why? Totally. Can you imagine spending 12 hours without any menstrual worries during your period?

What are women’s main worries? The main worries are around inserting and re-

To remove it, you just have to reach for the stem and lightly squeeze the base to release the vacuum.

“(...) OrganiCup collects just what needs to be collected without leaving residues or absorbing natural moisture.” moving it. Many women think that we insert the cup open and that you can feel it when you’re wearing it, which is incorrect. We insert the cup folded and it opens softly, adapting itself to our body. And you don’t feel it.

Ah! And we don’t know of any user who has “lost” the cup, you can rest assured that it’s not going anywhere…Moreover, you can find all of the questions and doubts on our Facebook page, answered in Portuguese!

How do you think women who don’t yet use a menstrual cup can overcome the taboos or initial fears? I think that above all, they should inform themselves. Many women have now written about the experience in Portuguese. As a start, they could watch our video-guide (with optional subtitles in Portuguese) that will help to explain very well how to use OrganiCup.

Master of Simplicity Magazine 105

Our readers can get OrganiCup 20% OFF with the code: mynewperiod20% valid in the online store

106 Master of Simplicity Magazine

“9 out of 10 who experiment, continue to use it” What has been the response to this product in

What is the best feedback


you’ve received? Well, the great thing about

Portugal and Brazil? The brand was introduced

working with a quality pro-

in Portugal a few months

duct is that we receive so

ago and we already have


considerable reach, we are

We constantly have users

in more than 30 Portugue-

who send us messages and

se stores. But, what is really

emails thanking us.



important to introduce into

I think the one I liked the

Portuguese society is the

most was a text sent at six in

necessary concepts and in-

the morning saying, “thank

formation about this subject.

you so much! You have





Awarded at the largest event dedicated to Scandinavia’s health products in 2016 as the best product of the year.

changed my life, truly!”.

was almost no information in Portuguese. Portuguese women simply didn’t know

Where can we find the OrganiCup?

and those who knew had

The OrganiCup is already

completely wrong ideas, or

available in more than 30

even bad experiences. Tal-

stores in Portugal (Super-

king about menstruation is

markets and Bio grocery

still seen as taboo and many


women avoid the subject,

and bulk stores), in almost

contrary to northern Euro-

all of Europe and in many

pean countries.

other countries.


Voted by Danish health stores as the skin-care product of the year


In Brazil I have less referen-

You can find the stores

ces, but I think that Brazilian

through our store-locator

women are naturally more

and order through our Or-

open and curious, and com-

ganiCup store, we deliver

fortable with their femininity.

all over the world.

Follow OrganiCup:

Master of Simplicity Magazine 107

108 Master Master ofof Simplicity Simplicity Magazine Magazine

I was always a city girl. I loved the buzz and the cosmopolitan chaos. But more and more with each passing day, in this strange thing we call life, I feel an insatiable desire to immerse myself in the mountains, to escape, to be at one with nature. It is in this silence that I find myself, that I rest and find comfort. It is in this countryside that I dissolve my commitments and remain only with what is important. That which fulfills me entirely, but which in its greatness cannot be owned. W ords & P hotography : M argarida P estana

Master of Simplicity Magazine 109




110 Master Masterofof Simplicity Simplicity Magazine Magazine



Course and Volunteering

Master of Simplicity Magazine


Scented Soy Disks Saponina

e g g y H g o l a t Ca

Bath Sponge Entrelinhas - zerowaste

Soy Candle - Spa Day Got a Light Soy Candles

Lollipop Socks Kris Alves Design

Mug Hot Tea & Cat Time Respiramor

Knitted Jacket Brandless Berta

Sandwich Box Aluminum and Bamboo Bazaar Bazaar Eco-Shop & Sustainable Living

112 Master of Simplicity Magazine

Handmade Bikini with Strip Brandless Berta

Decoration (mobile) Natural Wood Fluffy Organic & Eco

Baby Gym - Natural Wood Fluffy Organic & Eco

Crayon Rocks - 8 Colors Bazaar Bazaar Eco-Shop & Sustainable Living

Swaddler Original Elephant Rebento Eco-Puericultura

Baby Octopus Mary Crochet

Play-Fold Bird - Versatile Cover Rebento Eco-Puericultura

Master of Simplicity Magazine 113

20% discount on the purchase of OrganiCup, exclusive at the OrganiCup online store in 15% discount on Naplee Tea online store



promotional code

promotional code

20% discount on the purchase of any package NutsNola



promotional code

promotional code

10% discount throughout the online store Got A Light Soy Candles

5% discount on the purchase of a candle



promotional code

promotional code

114 Master of Simplicity Magazine

10% discount esclusive in the Respiramor online store at

10% discount on the online store



promotional code

promotional code

5% discount on the online store Rebento

10% discount at the next Personal Un-covering Academy (Portuguese)



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10% discount on the Ebook Five Principles of Feminine Essence by Margarida Pereira 20% discount in the children’s book Carlota, a Bolota by Susana Machado



promotional code

promotional code

Discounts valid from May 1st to June 30th, 2018

Master of Simplicity Magazine 115

Get to know our work in other places: Portuguese Official Pages: Master of Simplicity

Clube Vida em Equilíbrio

Portuguese Facebook Groups: Minimalismo e Vida Simples em Português

Hygge em Português

Our song:

116 Master Masterofof Simplicity Simplicity Magazine Magazine

MOS Magazine #9 ENG  

Main theme: Hygge! This is a hyggeligt issue that explains and illustrates the hygge in different perspectives. Through articles, photograp...

MOS Magazine #9 ENG  

Main theme: Hygge! This is a hyggeligt issue that explains and illustrates the hygge in different perspectives. Through articles, photograp...