The most anticipated event of the year, Maspalomas Gay Pride, begins in May in the south of Gran Canaria. Since 2001 the Gay Pride is organized in Maspalomas, with its registered office the C.C.Yumbo Centrum. Every year, it grows in size and diversity. It all started when the City of San Bartolome de Tirajana, with Dario Jaen at the helm (then a board member of Friends Against AIDS, LGBT group coordinator and secretary of tourism policy, culture and social movements and vice president of GLAY), along with a few Yumbo entrepreneurs, joined forces to create what is now the most crowded event on the island.