Journey

EXCELLENCE IN SALES, LETTINGS AND PROPERTY MANAGEMENT THROUGHOUT CENTRAL LONDON

Welcome

When you deal with Maskells, you deal with one of London’s few remaining independent, full-service estate agencies where the interests of you, our client, are always put first. As owners and operators at the front line of our business we are fully motivated to provide a consistently high level of personal service while providing an effective route to the global market.

When we welcome you as a client we’ll put your longterm interests first, confident that we will become your trusted adviser for years to come. Because at Maskells, we’re here for the journey.

Jamie Hope Managing Director Sales Peter Hermon-Taylor Managing Director Lettings

Having tried to sell our London home through a corporate agent, we were introduced to Maskells who shone and delivered an outstanding result. We are clients for life and sing your praises wherever possible…

YOUR LONDON SPECIALIST WITH GLOBAL REACH

MR & MRS H

We listen to you

We always remember the human element of a property transaction, we take the time to truly understand what you are looking to achieve and then work in your long-term best interests.

London specialists with global reach

Over £4bn of London property sold, 70% to international buyers, many discreetly handled off-market. We’re also the only UK estate agency member of Who’s Who in Luxury Real Estate, an elite global network covering 60 countries.

Outstanding people, outstanding results

Our significant ‘black book’ of contacts assures your property will be exposed to the highest calibre audience. When instructed alongside agents of any size, Maskells finds the buyer 71% of the time. When instructed alongside national or international agents, this rises to over 95%.

All-in-one service for Landlords

With £350m worth of property under management, we calmly handle all the challenges faced when running an investment property, maximizing rent achieved, maximizing tenancy length and minimizing voids. No wonder 98% of our Landlord clients stick with us.

Independent & experienced

Our 50+ year track record means we’ve worked through every type of market condition and provide quality advice based on experience, whilst upholding traditional values of trust and personal accountability. We are a very safe pair of hands - as shown by our HHHHH Google reviews.

Your London specialist with

Global Reach

Maskells are the central London specialists with global reach, selling and letting over 70% of our properties to international buyers and tenants.

With London being arguably the most attractive commercial, cultural, educational and financial destination in the world, it is no wonder that through our extensive marketing reach, more than 70% of the properties we handle are bought or rented by an international buyer or tenant.

Many of Maskells clients have homes in different parts of the world, including New York, Paris, Singapore, Dubai, Malaysia and Hong Kong. One common theme that unites them and other high and ultra-high net worth individuals, is the desire to own London property as it provides a sense of achievement on the world stage, a perfect launchpad into London life and a solid investment over time. We see constant demand for London’s finest postcodes and this is something we work hard to successfully harness for our clients. Our global address book is an asset to your sale or rental. Whether it be Private and Family Offices, Sovereign Wealth Funds, Captains of Industry, Private Banks, Lawyers,

Embassies, Royal Families or the 500+ buying agents with whom we work, we expose our properties to the very highest calibre audience.

In addition, Maskells is the only UK estate agency to be a member of Who’s Who in Luxury Real Estate, an elite global network with offices across 60 countries. This provides an additional global marketing resource for the promotion of the London properties we sell and let, but is also a gateway to properties around the world available for sale

and rental. Who’s Who in Luxury Real Estate has been leading the real estate industry since 1986 and collectively sells over $240 billion of property annually, making it the most elite and comprehensive luxury real estate network in the world. The global network, including Maskells properties, is showcased on LuxuryRealEstate.com, the No.1 portal for luxury properties online, presenting more multi-milliondollar estates than any near-peer. One question that is often asked is how we can compete with larger agencies who offer an international office network. The reality is that we stand toe-to-toe with these agencies and in most cases outperform them. In over 90% of the occasions where we have worked jointly with an international selling agent, Maskells has found the buyer.

Click here to find out more or call 020 7581 2216

More than 70% of the properties we handle are bought or rented by an international buyer or tenant.

The Lure of Central London

London has long been one of the most desirable places in the world to live and work. But what is it about the capital that continues to draw people in?

The lure of London never seems to fade. Often being ranked as the number one city in the world ahead of Paris, New York and Tokyo, London is a centre of culture, wealth and power.

Home to 8.8 million people and with over 300 languages spoken, London is a vibrant and cosmopolitan city rich in diversity, indeed the most recent census shows that over one third of the population were born outside the UK.

London boasts world-class arts, culture, education, shopping, gastronomy, a highly skilled

workforce, high tourist demand and most importantly for the property market, it is a leading financial centre.

London’s geographical location between Asia and North America means it is perfectly positioned as one of the key locations in the global economy. The City of London generates nearly £70bn in economic output annually and accounts for one in every five financial services jobs in Great Britain. Media and tech are fast growing sectors, with Google and Apple basing their European headquarters in London indicating a high level of long-term confidence.

Education is a major draw with around 120,000 foreign students studying here, whether at dedicated schools such as the Lycée Francais Charles de Gaulle in South Kensington and the American School in St John’s Wood or at one of the world-famous universities such as Imperial College which has over 60% of overseas students.

Maskells has been at the heart of the central London property market for nearly 60 years and in that time we have handled demand from every corner of the globe. From the oil rich Arab states in the seventies, other financial centres in the lead up to the Big Bang in the eighties, Eastern Europe in the nineties following the fall of the Berlin Wall, and over the last twenty years, increasing demand from China and the Far East, India, the Americas and Australasia – not forgetting Europe and our own domestic market. The spending power of buyers registered with Maskells currently, is £6 billion.

With all this demand it is little surprise that 70% of all the properties we sell and let are to international buyers and tenants. The bulk of this demand is business led and this is where we excel in

Often being ranked as the number one city in the world ahead of Paris, New York and Tokyo, London is a centre of culture, wealth and power.

offering a full suite of services – sales, lettings, property management and relocation assistance. Whether we are selling flats to overseas students with wealthy parents, mansions to entrepreneurs and captains of industry, apartments as a second or third residence or as an investment, we are able to assist in many ways beyond the initial transaction.

One of the reasons overseas investors come to us is because of our property management service which takes over the day to day running of their assets, to ensure efficiency, maximizing rents and minimizing arrears and voids. Our relocation service handles requirements from international companies transferring staff to London, with brands such as LVMH,

Chanel, Total, Shell, Goldman Sachs and Nomura trusting Maskells to take care of their employees’ housing needs.

With London aiming to be net zero carbon by 2030 and the population estimated to grow by a further 1 million by 2043, there seems to be no end to the attraction of this truly global city. For those selling or letting property in central London and keen to benefit from the purchasing power of an international audience, Maskells is the answer - your local expert with global reach.

Case Study - Maskells outperforms

Lennox Gardens apartment was originally on the market with a well-known global agent for 9 months without success. Maskells was introduced to the owner and we put in place an improved marketing strategy, exposing this exquisite 1 bed flat to a wider audience. We successfully achieved the best part of £4m for the flat, in excess of our clients expectations. The flat was sold to a cash buyer and our client was thrilled with the result.

Case Study - Off Market Sales

Maskells was asked to discreetly sell this wonderful west London home, extending to over 6,000 sq ft, on one of the most desirable addresses. We have access to the best buyers in the market; Maskells knew who to call and agreed the transaction at a higher price than other agents had been asking previously. The transaction was successfully completed with discretion and with the minimum of fuss.

Continual Demand

With over £4 billion of London property sold, Maskells has the experience and expertise to achieve outstanding results.

Our nearly 60 years of selling central London’s finest homes have taught us that personal and responsive service, combined with a tailored marketing campaign for global

reach, is a winning and reliable combination. The aim of our clients is to realise the highest return in the shortest time with the least amount of inconvenience. We use all the expertise, knowledge and

experience gained from handling over £4 billion worth of sales to achieve this.

We actively promote properties for sale through our central London offices, exposure on our website

Case Study – Absolute Focus

The owner of this Cadogan Square apartment had a long standing relationship with a well-known buying agent, who advised the owner on the most effective selling agents. Maskells was asked to pitch for the business and won the sole agency. We correctly positioned the apartment and introduced a buyer at a good price and through intense focus, we exchanged contracts and completed on the sale of this leasehold property, within 72 hours of the Memorandum of Sale being issued.

and social media channels, through advertising on Rightmove, Zoopla, Prime Location and OnTheMarket as well as Who’s Who in Luxury Real Estate, the global network.

Naturally, we also have a significant black book of contacts whether this be lawyers, family offices, well connected individuals, buying agents, interior designers, fixers acting for wealthy familiesthe list goes on. Additionally, many agents do not explain to their clients that there is a brokerage system between agents in central London. Known as LonRes, this is a highly effective way for us to access every buyer registered with every agent in

Case Study -

Maskells trumps a global agent Maskells was instructed jointly with a global agent on this outstanding Holland Park lateral apartment, extending to almost 4,000 sq ft on one floor. Maskells introduced an international buyer who bought the apartment in cash. There were several other apartments on the market in the same building with other agents, offering similar accommodation. The marketing platform that we offer ensured that the apartment we were representing was the property sold and Maskells was the agent to find the buyer.

the Central London market. When working alongside international agents on a joint agency, Maskells finds the buyer on over 90% of these sales, which is testament to our global reach and determination to succeed.

Of course, a high-profile marketing campaign is not the only option as we sell a significant percentage of high value homes without any advertising at all. 96% of the properties we have sold in the last 5 years, over £10 million in value, have been handled discreetly off-market without any advertising. Of our total sales, 70% are to international buyers.

Our success has not gone unnoticed, having been recognised 3 years consecutively by the British Property Awards as the best agent in our area. The continual demand we receive for property in central London seems limitless and despite ongoing political, economic and environmental uncertainty around the world, the buyers we currently have registered have a combined budget of £6 billion to spend.

This beautifully refurbished

Maximising Your Asset

Forging long-term relationships with our landlords is our aim because it’s not about a single transaction, it’s about becoming your long-term trusted partner.

Alandlord’s biggest fear is the prospect of a bad tenant who damages their property and doesn’t pay the rent, resulting in protracted and costly eviction proceedings. What a landlord might not realise is that the risk of this nightmare scenario can be all but eliminated by selecting the right letting agent.

At Maskells we take all the worry off your shoulders. We navigate over 180 separate pieces of lettings specific legislation to ensure your legal and contractual compliance and manage your

tenant’s expectations through regular communication. Our highly experienced team are all exam qualified through the Association of Residential Letting Agents (ARLA) and have over 70 years combined experience.

Crucially, we provide a ’one point of contact’ system, meaning our landlords deal with the same Maskells expert throughout the transaction, from the first meeting through to the letting and then long-term management of the property. This powerful benefit minimises errors, maximises

accountability and provides a clear channel of communication.

We advertise our clients’ properties on all the leading property portals, our own website, social media channels and through our two offices in prime central London. Our in-depth market knowledge, well established black book of contacts and decades of experience also allows us to operate seamlessly in an off-market capacity. Added to this, our corporate services team deal with international companies helping them to relocate staff into London. Recent corporate lets have

included LVMH, Burberry, Chanel, Total, Shell, Mitsubishi, Thames Water, Goldman Sachs, HSBC and Nomura.

We assist prior to a rental if a property needs any improvement to maximise the rental income, whilst keeping costs as low as possible. We provide a pre-letting package to save you time, including an agreed schedule of works, undertaken under our watchful eye by experienced and trustworthy contractors. We do not charge for this service, nor do we take any referral fees, our interests are simply aligned with yours to do everything possible to achieve the best letting price.

We operate a simple and costeffective fee structure, with one administration charge at the outset of each letting and one commission rate, paid in line with your rental income to improve your cashflow and cement that all-important sense of alignment of interests. Our transparency and accuracy on the letting process has resulted in a client retention rate of 98%. Once a client comes to us, they stay with us.

Case study – Refurbishment to maximise income

Spotting potential to significantly increase the rental value of this beautiful house on Smith Street, we prepared a costed schedule of works for our landlord to consider. Receiving instructions to proceed, we brought a specialist team together including a main contractor and interior designer, for a 7 month refurbishment project. All works were carried out on time and on budget and the property was re-launched to the rental market. We quickly secured a tenant at our advised rental figure which showed a 150% uplift in income for our landlord.

Case study – Portfolio Landlord

Maskells were asked to take over the letting and management of a small central London portfolio of properties which had been mismanaged by the existing agent. The tenants had become extremely frustrated and the landlord was concerned many of them wouldn’t renew. We moved quickly to bring the portfolio into our care, dealing with numerous issues promptly, creating efficiencies and cost savings where appropriate. We spent time reassuring the tenants and earning their trust, which resulted in increased renewals providing a seamless rent roll for our landlord.

Case study – Our Tenant becomes our Landlord

A family of four rented a house through us as they needed more space for their growing children. We handled their move-in during an especially difficult phase of covid, which required great attention to detail. When the family decided to rent out their previous home, they appointed Maskells as they had been impressed by our professional approach and personal service. We subsequently let their beautiful flat on Lennox Gardens to an American corporate tenant and continue to manage the tenancy.

Case study – Creating competitive bidding

Our Kensington team were instructed jointly with another agent on a beautiful house in Scarsdale Villas. Our extensive marketing reach delivered a significantly higher number of viewings compared to the other agent. With all the interest generated we recommended a competitive bidding process to the landlord, we ran this process which resulted in securing a long-term tenancy at 12% over the asking price.

The Art of Property Management

Effective Property Management is key to protecting your investment and realising the best overall return. With over £350m of property assets under management, Maskells knows the ropes.

Where other agents have outsourced property management, viewing it as too much trouble, we see it as our greatest single selling point. It’s common for agents to manage around one third of their

total let properties, at Maskells we’re different, letting and managing over three quarters (78%). Our landlords understand the importance of hands-on and high-quality property management and how it results in a positive contribution to the

performance of their investment. Our focus on providing the highest levels of service has resulted in a market leading 98% client retention rate and £350m of assets under our management.

As the cornerstone of our

property management service, we operate a single point of contact policy, whether for one property or an entire portfolio. This ‘one point of contact’ system provides landlords with peace of mind that their dedicated manager really understands their property and knows their tenants. Our system minimises errors, as does the fact we all work in one tight-knit team. We understand that our landlords and tenants want to talk to somebody they know and trust to get any issues taken care of, with the minimum amount of fuss

and expenditure. We don’t hide behind apps or call centres, we are contactable 24 hours a day and will address a problem by assessing it for ourselves as soon as possible, finding the quickest and most efficient solution. All our property managers meet the tenants and regularly inspect each and every property, keeping detailed files to ensure speedy and efficient repairs if a fault occurs during the tenancy term.

With over 180 different pieces of lettings legislation for a landlord to adhere to, our management service takes the stress away, ensuring compliance at all times. Our team are all ARLA exam qualified, giving our landlords the satisfaction that

their property is being looked after by experienced professionals.

Happy tenants, living in a wellmanaged property, are more likely to pay a premium rent and want to renew their tenancies, which is the ideal result for a landlord. As one of our tenants said recently “I’ve lived in a flat managed by Maskells for over 3 years, they are always responsive, courteous and quick to address any issues, I’d highly recommend them”. We couldn’t have said it better ourselves.

Click here to find out more or call 020 7581 2216

I’ve lived in a flat managed by Maskells for over 3 years, they are always responsive, courteous and quick to address any issues, I’d highly recommend them.

Let’s talk

Mortgages

In a continually changing economic climate and a highly competitive mortgage market, it is important to ensure you have secured the most beneficial interest rate and term for your loan. To assist with this, Maskells has partnered with Private Finance, an independent mortgage broker, directly authorised with specialist knowledge and whole of market access.

Established in 1999, Private Finance has successfully negotiated billions of pounds of mortgages. As an independent mortgage broker their mission is to exceed your expectations, working on your behalf to secure a suitable solution with competitive terms, quickly and efficiently.

Well respected by mainstream institutions, private banks and other specialist providers, their mortgage brokers are qualified professionals who understand and empathise with the needs of discerning individuals. You can be assured that your mortgage will be competitively priced and well suited to your needs.

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more or call 020 7581 2216

find

Sold Holland Park Heaven

One of the finest examples of period architecture on a sought after address. Through our global contact network, we discreetly achieved a sale, exceeding our client’s expectations.

Director

HOLLAND PARK, W14

GUIDE PRICE: CONFIDENTIAL

Gareth Jones

This exquisite Knightsbridge mews house has been subject to an imaginative restoration, combining creative flair with attention to detail and functionality. Maskells has let this property a number of times.

£3,000 PER WEEK

Peter Hermon-Taylor Managing Director

Sold Chelsea Charmer

Having been on the market for over 2 years with another agent, Maskells advised on the correct strategy and a sale was achieved at a fantastic price.

Jamie Hope Managing Director

ORMONDE GATE, SW3

GUIDE PRICE: £7,950,000

This immaculate family home in Kensington was lovingly refurbished by our client. Maskells attracted competitive bids and achieved well over asking.

Tabitha Jones Director

SCARSDALE VILLAS, W8

GUIDE PRICE: £4,600 PER WEEK

WILTON STREET, SW1

GUIDE PRICE: £6,500,000

ABBOTSBURY ROAD, W14

GUIDE PRICE: £11,950,000

CORNWALL GARDENS COURT, SW7

GUIDE PRICE: £1,200 PER WEEK

LADBROKE WALK, W11

GUIDE PRICE: £2,250,000

OLD CHURCH STREET, SW3

GUIDE PRICE: £3,750 PER WEEK

GORE STREET, SW7

GUIDE PRICE: £3,950,000

ELM PARK ROAD SW3

GUIDE PRICE

£3,150 PER WEEK

PRINCEDALE ROAD W11

GUIDE PRICE

£4,495,000

DE VERE GARDENS W8

GUIDE PRICE

£5,500,000

WEST HALKIN STREET SW1X

GUIDE PRICE

£1,450 PER WEEK

PATTEN ROAD SW18

GUIDE PRICE

£4,750,000

MAXWELL ROAD SW6

GUIDE PRICE

£1,700 PER WEEK

CADOGAN SQUARE SW1X

GUIDE PRICE

£1,750 PER WEEK

ADDISON ROAD W14

GUIDE PRICE

£20,000,000

LENNOX GARDENS MEWS SW1X

GUIDE PRICE

£2,300 PER WEEK

ROSE SQUARE SW3

GUIDE PRICE

£3,950,000

TELEVISION CENTRE W12

GUIDE PRICE

£1,450,000

SLOANE COURT EAST SW3

GUIDE PRICE

£2,650,000

Maskells have been the epitome of

professionalism. In a few months they have delivered a relationship that is more profitable and personable than my previous letting agent achieved at any point in five years. I emphatically commend them for their services as a letting agent.

Selling or letting your property?

Just

We’re here for the journey