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The marketing of luxury properties requires a higher level of care and expertise. All brokers are not created equal. Education and certification for brokers within the luxury market is critical to the successful sale of your luxury property. Customized marketing plans are created for each of our clients and focus not only the immediate area of potential buyers, but those across the world. We live in an area that is highly desired, we will market your property locally, nationally and internationally.

Custom Marketing Plan Options Exclusively for Our Luxury Clients Professional Staging Professional HD Photography Professional Video and Matterport Floorplan Catered VIP Broker’s Open House Posting to KWLuxuryHomes.com Posting to LuxuryHomes.com Extended Prime Placement on Realtor.com Custom Magazine-Style Brochures Targeted Marketing to Luxury Brokers Target Marketing to Luxury ‘List Select’ Buyers Local, National and International Exposure

Mary Lee

Certifications and Affiliations Member, Keller Williams Luxury Home Division Member, Institute for Luxury Home Marketing Member, LuxuryHomes.com Certified Luxury Home Marketing Specialist Accredited Seller Representative Master Certified Negotiation Expert Multi-year winner of Seattle Five Star Real Estate Agent Award


HD Photography and Videography We have access to and relationships with some of the best photography and videography teams in the Greater Seattle Area. Our professionals work with high-quality equipment and software to create the images that will showcase your home and bring its best features to life. The addition of a virtual tour will allow buyers from all over the world to experience your home amenities as if they were seeing the home in person. Luxuryhomes.com has been a successful marketing tool for 17 years, showcasing homes in a visually appealing manner. They achieve the #1 spot on all major search engines for key words such as “luxury homes”, “luxury properties” and “luxury real estate”. Luxuryhomes.com is viewed globally, in over 40 countries. Our Keller Williams connection offers marketing possibilities not available to other agents. Luxury property listings on KWLuxuryHomes.com is available to all searching for their next home, but only available to Keller Williams Luxury International Members for property marketing. We also have exclusive access to the Keller Williams Luxury International Magazine. A quarterly publication dedicated to the luxury lifestyle, where only KW Luxury Agents may post property ads.


Mary Lee & Associates has secured prime marketing position for both the Bellevue and Mercer Island city searches through Realtor.com. All of our listings, located in Bellevue or Mercer Island, will be featured in this spot during their first week on the market. Luxury properties will have extended exposure. NO OTHER real estate team in the area can offer this high-level exposure and positioning within one of the big-three real estate home search platforms.

We Understand Luxury Properties, and That Gives You the Advantage The real estate market is different when selling a luxury home. If you have a high-end property to sell, everything from how you price it to how you market it has to be optimized for the right buyers. In fact, the higher up you go in the price bracket the more you will need to make carefully chosen moves that appeal to a subset of buyers with a lot to spend (and have high expectations for what they’ll receive). The more money a house is listed for, the narrower the buyer pool becomes, which means you might have a long road ahead of you. Rest easy, there is good news: Realtor.com’s luxury home index showed a 25% increase in luxury home sales across the U.S. last summer, with 17 out of 91 luxury markets seeing a 10% price growth increase year-over-year. So while the luxury market might be tough, there’s definitely an increase in activity. We would like to share some insights that may offer further understanding in the selling of luxury homes that can help you edge out the competition.


Insights into Selling a Luxury Home 1. Work with a realtor who has experience in the luxury market You’re going to want to be sure to work with someone who has proven experience successfully navigating the luxury real estate market for sellers. All real estate brokers have their specialties, and it’s imperative that yours understands the ins-and-outs of selling a luxury home, particularly when it comes to pricing and advertising. 2. Bring in a professional stager One of the most important parts of selling a home is staging the property so that buyers can picture themselves living there. This is especially true in the luxury housing market, where homes are often customized to individual tastes. While it’s not necessary to strip your home down to bare walls so that a new owner can make it their own, they should be able to see the potential in it and to view the property without being overwhelmed by your own personal style. Bring in a professional stager who can guide you through the process. In addition to helping you optimize your home for potential buyers to come through, a stager can also assist you in finding ways to highlight it’s most exclusive features.

3. Find a balance when setting your price Setting the correct price is one of the trickiest parts of selling a luxury home. Price it too high and you risk letting your home go stale on the market; price it too low and you might end up getting less for it than it’s really worth. You and your realtor will determine the middle ground together, and settle on a price that speaks to what your home has to offer and its true value without potentially deterring a large portion of your buyer pool. The goal is to remain competitive while also getting as much as you can for the property. This again speaks to why it’s so critical to not just work with any real estate agent, but one who has experience pricing and selling luxury homes.

. When it comes to photos, think quality and quantity To get potential buyers into your home, you’re going to need high-quality photos. Your realtor will be able to recommend a photographer to get the job done right and can oversee the process. Give your listing an extra boost by including videos and a virtual tour of the property. Drone shots can help provide buyers with everything that they need to decide whether it’s worth coming out to view the property, especially if your home is on an exceptional or waterfront lot. Imagery is important, particularly when it comes to appealing to foreign buyers, who often make up a lot of the luxury buying market but can’t always come out to see a property firsthand.


5. Market wisely When it comes to selling a luxury home, a yard sign and an MLS listing shared on a Facebook page aren’t going to cut it. Luxury buyers aren’t looking for homes in the standard places, so that’s not where you should be focusing your marketing efforts. It takes money to make money, so expect to invest in top-quality printed marketing materials, in addition to professional staging and photography. 6. Viewing your home You need to cultivate an air of exclusivity when selling a luxury property. This can be achieved through appointment-only viewings. There are two benefits to doing it this way: one, you make buyers feel that seeing the property is a privilege, and two, you avoid having to waste your time setting up your home for recurring open houses that will likely be filled mostly with non-buyers who are just curious about what the property looks like. Because your buyer pool is limited your viewings probably will be too, but that’s okay! In luxury home sales, it’s much less about getting as many buyers as possible through the door as it is about getting the right buyers through the door. 7. Focus on what makes your home stand out The unique, high-value features of your home are your main selling points. They should be featured prominently in the photographs and videos on your listing and be mentioned as assets in any written marketing materials. Don’t assume that your home speaks for itself and that buyers will see its best features when they come for a viewing—lead with those features, and let them be the pull that brings the buyers in. 8. Offer some perks The more value you can offer, the better, especially if there are other luxury homes for sale that are boasting similar features to yours. Can you part with that grand piano? How about that custom master bedroom furniture set? Sweetening the pot with a few added bonuses is a good way to separate yourself further from the competition and might just give you the edge that you need in a very narrow and limited market.

We look forward to creating your ‘Success Story’ and helping you get started on the next chapter of your life.

Mary Lee


425.941.4229 mary@maryleerealestate.com www.maryleerealestate.com www.whyworkwithmary.com

Mercer Island Office:

Bellevue Office:

Key Bank Building

Keller Williams Realty Bellevue

2731 77th Avenue SE Suite 205 Mercer Island 98040

505 106th Avenue NE Suite 210 Bellevue, WA 98004

Profile for Mary Lee

Selling a Luxury Home  

The marketing of luxury properties requires a higher level of care and expertise. We would like to share some insights that may offer furthe...

Selling a Luxury Home  

The marketing of luxury properties requires a higher level of care and expertise. We would like to share some insights that may offer furthe...