Checkoff Power Partners Continue to Deliver Dairy-Centric Sales Results

National dairy checkoff foodservice partners, specifically McDonald’s, Domino’s and Taco Bell, have delivered significant results since the start of our partnerships in 2008. Like what? Selling 2.2 billion more milk equivalent pounds of U.S. dairy annually!

Did You Know? Thanks to Dairy Checkoff…

• About 90% of beverages offered on McDonald’s McCafe line contain dairy, and products such as lattes are more than 70% milk. And they switched to butter from margarine in 2015.

• Domino’s became the number one pizza company worldwide after changing its recipe focus to include more cheese with annual sales at nearly $18 billion.

• Dairy checkoff scientists helped Taco Bell ramp up cheese-packed menu recipes, as well as developing a dairy-based coffee creamer.