TEK Branding

TEK Visual Concept for Danmarks Tekniske Museum Designed by Mary Jordan

Assignment In our Graphic Design course, we were asked to create a visual concept for the Danmarks Tekniske Museum (Danish Museum of Science & Technology).

DELIVERABLES: Logo Typography Color palette Layout principles Visualizations of concept

Research/inspiration

Research What is the purpose of the museum?

What are the goals for the new museum?

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Create insight, excitement, and debate about natural science & technology, as well as inspire creativity and innovation

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● Information comes from DTM 4.0 Vision presentation

Become a meeting place and power center which is potentially a platform for a wide range of cultural and tech-related activities that support each other Fascinate visitors with achievements of science and getting up close to giant machines Offer the opportunity to experience stories, mobility, and environmental challenges (local and global)

Inspiration & Goals for Project Museums such as NEMO (signage and interactive exhibits) and the German Museum of Technology were a great inspiration to me.

Visually inspired by the structure of Svanemølleværket with its 3 smokestacks.

Goals for project

Create a concept that will help the museum create insight, excitement, and debate about natural science and technology.

Logo/Name experimentation

Logo Inspiration

Logo sketches

Logo experimentation

LOGO feedback ●

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The three fingers did not communicate clearly as the 3 smokestacks The figure has both rounded and sharp edges, maybe choose one or the other Needs to be more connected to the museum and building Could have more personality Drawing from Mark

New mascot sketch

TEK Poster and Signage

Name, font, & Color exploration My name ideas: -

DTM INSIGHT TEK TEKMUS

Font exploration:

Color exploration:

Final concept

Concept Looking to the future of the Danmarks Tekniske Museum, the TEK visual concept encapsulates the creativity, vibrance, and storytelling ability that will assist the museum in creating insight, excitement and debate about natural science and technology as well as inspire creativity and innovation.

Design guidelines Logo

Logo + Full Name

Typography

Mascot

Brand Imagery

Color Palette

Design guidelines: Typography and layout Zichtbaar Family: Use for all text within the museum and publication.

Visualization of Svanemølleværket

Visualization of Svanemølleværket Cont.

Aura & Image and general museum posters

Gift shop bag

Patterns/direction signs

Bathroom sign, ticket and banner

Animation

Animation cont.

Additional ideas/Future exhibitions -

GAMING EXHIBIT: -

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More interactive and modern gaming systems (oculus/vr) maybe even gaming competitions and coding workshops.

GIFT SHOP/CAFE: -

SCAVENGER HUNT: -

Paper given to kids with items/Easter eggs in the museum. If they point it out to an employee, they will get a sticker to check them off the list. Inspired by art museum scavenger hunts.

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Toys inspired by mascot and models of cars and planes like original gift shop, but more modern. Menu with coffee, pastries, and food that includes a creative design of the TEK mascot.

FUTURE CAREER QUIZ: -

Think of the touchscreens with quizzes in NEMO. Similar to a personality quiz but focuses on tech-based jobs. Person will take the quiz and get a match of a job (icon is mascot edited to suit job) and says which exhibits showcase the work of this job.