Visual Concept for Danmarks Tekniske Museum
Designed by Mary Jordan
Assignment
In our Graphic Design course, we were asked to create a visual concept for the DanmarksTekniske Museum (Danish Museum of Science &Technology).
DELIVERABLES:
Logo
Typography
Color palette
Layout principles
Visualizations of concept
Research/inspiration
Research
What is the purpose of the museum?
● Create insight, excitement, and debate about natural science & technology, as well as inspire creativity and innovation
Information comes from DTM 4.0 Vision presentation
What are the goals for the new museum?
● Become a meeting place and power center which is potentially a platform for a wide range of cultural and tech-related activities that support each other
● Fascinate visitors with achievements of science and getting up close to giant machines
● Offer the opportunity to experience stories, mobility, and environmental challenges (local and global)
Inspiration & Goals for Project
Museums such as NEMO (signage and interactive exhibits) and the German Museum of Technology were a great inspiration to me.
Visually inspired by the structure of Svanemølleværket with its 3 smokestacks.
Goals for project
Create a concept that will help the museum create insight, excitement, and debate about natural science and technology.
Logo/Name experimentation
Logo Inspiration
Logo sketches
Logo experimentation
LOGO feedback
● The three fingers did not communicate clearly as the 3 smokestacks
● The figure has both rounded and sharp edges, maybe choose one or the other
● Needs to be more connected to the museum and building
● Could have more personality
Drawing from Mark
New mascot sketch
TEK Poster and Signage
Name, font, & Color exploration
My name ideas: - DTM - INSIGHT - TEK - TEKMUS
Font exploration: Color exploration:
Final concept
Concept
Looking to the future of the Danmarks
Tekniske Museum, theTEK visual concept encapsulates the creativity, vibrance, and storytelling ability that will assist the museum in creating insight, excitement and debate about natural science and technology as well as inspire creativity and innovation.
Design guidelines
Logo Logo + Full Name
Typography
Mascot
Brand Imagery
Color Palette
Design guidelines: Typography and layout
Zichtbaar Family: Use for all text within the museum and publication.
Visualization of Svanemølleværket Cont.
Aura & Image and general museum posters
Gift shop bag
Patterns/direction signs
Bathroom sign, ticket and banner
Additional ideas/Future exhibitions
- GAMING EXHIBIT:
- More interactive and modern gaming systems (oculus/vr) maybe even gaming competitions and coding workshops.
- SCAVENGER HUNT:
- Paper given to kids with items/Easter eggs in the museum. If they point it out to an employee, they will get a sticker to check them off the list. Inspired by art museum scavenger hunts.
- GIFT SHOP/CAFE:
- Toys inspired by mascot and models of cars and planes like original gift shop, but more modern. Menu with coffee, pastries, and food that includes a creative design of theTEK mascot.
- FUTURE CAREER QUIZ:
- Think of the touchscreens with quizzes in NEMO. Similar to a personality quiz but focuses on tech-based jobs. Person will take the quiz and get a match of a job (icon is mascot edited to suit job) and says which exhibits showcase the work of this job.