EOS/TILC Visual Identity

Visual Identity for Eos Community Resource Platform and Intentional Living Collective Designed by Mary Jordan

TABLE OF CONTENTS PHASE ONE: BRAND DEVELOPMENT Project Description Background Information Sketches Final Logo Style Guide PHASE TWO: 2-D APPLICATIONS Posters Mural Stationary Web application PHASE THREE: 3-D APPLICATIONS Apparel

PHASE ONE: BRAND DEVELOPMENT

PROJECT DESCRIPTION The Intentional Living Collective is a nonprofit that started the Eos Community Connections Portal as an ethical form of social media. Their goal was to create a whole new kind of connected community that offers hope, inspiration, and access to resources.

One goal they have is to appeal to a larger audience, specifically in the ages of Gen Z as they continue to grow Eos. With the following brand guide, I have created a visual identity that encompases the original goals and keywords of the brand, while updating the logo, colors, and imagery to appeal to a wider range of generations.

Background Information Project Objective: Design a new visual identity for TILC’s social media platform: the Eos Community Connections Portal. This includes a logo, color scheme, and visuals/a system for the website and ideas for the app as well.

Goals for the Identity: Make it appealing to Gen Z and overall a younger crowd as it mostly appeals to the millennial generation Eos is a Community support platform, social media, resource matching, story sharing, member-to-member support, events, and discussion forms We are safe, yet not isolating, community-oriented yet not prescriptive, authentic, but not pretentious, supportive, yet not overbearing, inclusive, with shared community values, inspiring but not preachy, playful but not silly Make the imagery and colors symbolic of community and growth Keywords: Organic Connection Community Hope Inspiration Circles Interconnected Stem-to-Earth Dawn Secure space Growth Energy

Sketches

Sketches

Sketches

Final Logos Eos Community Resource Platform Logo

Final Logos Intentional Living Collective Logo

Final Logos Variations on Intentional Living Collective logo

Final Logos Eos & Intentional Living Collective side by side

by

Style Guide

Font

Aa Bb

Gill Sans Regular abcdefghijklmnopqrstuvwxyg ABCDEFGHIJKLMNOPQRSTUVQXYZ

Colors

PHASE TWO: 2-D APPLICATIONS

Posters

Posters

Posters

Mural

Stationary

Intentional Living Collective Landing Page

Eos Landing Page

PHASE THREE: 3-D APPLICATIONS

Apparel

Apparel