Designed by Mary Jordan
PHASE ONE: BRAND DEVELOPMENT
Project Description
Background Information Sketches
Final Logo Style Guide
PHASE TWO: 2-D APPLICATIONS
Posters
Mural Stationary
Web application
PHASE THREE: 3-D APPLICATIONS
Apparel
DESCRIPTION
The Intentional Living Collective is a nonprofit that started the Eos Community Connections Portal as an ethical form of social media. Their goal was to create a whole new kind of connected community that offers hope, inspiration, and access to resources.
One goal they have is to appeal to a larger audience, specifically in the ages of Gen Z as they continue to grow Eos. With the following brand guide, I have created a visual identity that encompases the original goals and keywords of the brand, while updating the logo, colors, and imagery to appeal to a wider range of generations.
Project Objective:
Design a new visual identity for TILC’s social media platform: the Eos Community Connections Portal. This includes a logo, color scheme, and visuals/a system for the website and ideas for the app as well.
Goals for the Identity:
Make it appealing to Gen Z and overall a younger crowd as it mostly appeals to the millennial generation
Eos is a Community support platform, social media, resource matching, story sharing, member-to-member support, events, and discussion forms
We are safe, yet not isolating, community-oriented yet not prescriptive, authentic, but not pretentious, supportive, yet not overbearing, inclusive, with shared community values, inspiring but not preachy, playful but not silly Make the imagery and colors symbolic of community and growth
Keywords:
Organic
Connection
Community
Hope
Inspiration
Circles
Interconnected
Stem-to-Earth
Dawn
Secure space
Growth
Energy
Intentional Living Collective Logo
Variations on Intentional Living Collective logo
Eos & Intentional
Living Collective side by side
