IMAGE MAKES REPUTATION__AN IMAGE OF 16 CRORR PIXELS

Solo Exhibition

“Image Makes Reputation” An image of 16­crorr pixels Curated by Mr .Shiblee Muneer

Prof. Zammurad Safdar Director Institute of Design & Visual Arts Lahore College for Women University

Curator’s Statement by Mr. Shiblee Muneer

Image Makes Reputation An image of 16­crorr pixels Image “Is an artifact; that depicts of record visual perception or a picture of one’s mind?

Image is a global or averaged evaluation of a given target on the part of an agent/artist. Some time it consists of (a set of) social evaluations about the characteristics of the target. Indeed, we can define special cases of image, including third­party image, the evaluation that an agent/artist believes a third party has of the target, or even shared image, that is, an evaluation shared by a group. Not even this last is reputation, since it tries to define too precisely the mental status of the group.

Reputation, as distinct from image, is the process and the effect of transmission of a target image. To be more precise, we call reputation transmission a communication of an evaluation (of image) without the specification of the evaluator, if not for a group attribution, and only in the default sense discussed before. More precisely, reputation is a believed, social, meta­ evaluation; it is built upon three distinct but interrelated objects: (1) A cognitive representation, or more precisely a believed evaluation ­ this could be somebody's image, but is enough that this consist of a communicated evaluation; (2) A population object, i.e., a propagating believed evaluation; and (3) An objective emergent property at the agent level, i.e. what the agent is believed to be.

In fact, reputation is a highly dynamic phenomenon in two distinct senses: it is subject to change, especially as an effect of corruption, errors, deception, etc.; and it emerges as an effect of a multi­level bidirectional process. Reputation is also how others know and perceive you as an individual.

While image only moves (when transmitted and accepted) from one individual cognition to another, Reputation proceeds from the level of individual cognition (when is born, possibly as an image, but not always) to the level of social propagation (at this level, it not necessarily believed as from any specific agent) and from this level back to individual cognition again (when it is accepted).

Moreover, once it gets to the population level, reputation gives rise to a further property at the agent/artist level. It is both what people think about targets and what targets are in the eyes of others. From the very moment an agent/artist is targeted by the community, his or her life will change whether he or she wants it or not or believes it or not. Reputation has become the immaterial, more powerful equivalent of a scarlet letter sewed to one's clothes. It is more powerful because it may not even be perceived by the individual to whom it sticks, and consequently it is out of the individual's power to control and manipulate.

More simply speaking for those who want a working definition of reputation, reputation is the sum of impressions held by a company's stakeholders. In other words, reputation is in the "eyes of the beholder". It need not be just a company's reputation but could be the reputation of an individual, country, brand, political party, industry. But the key point in reputation is not what the leadership insists but what others perceive it to be.

Image and reputation are distinct objects. Both are social in two senses: they concern properties of another agent (the target's presumed attitude toward socially desirable behavior), and they may be shared by a multitude of agents. However, the two notions operate at different levels. Image is a belief, namely, an evaluation. Reputation is a meta­belief, i.e., a belief about others' evaluations of the target with regard to a socially desirable behavior.” (Text is taken by from several resources sites).

Primary statement of the show Primary purpose of this show is; to raise a serious sense of responsibility among all in the sphere of image making and the mode of prevailing as well. Just above we experience that, how an image formed and can be taken into fictional space.

Image Make Reputation 16th Cror Pixels My work is about the social phenomena which advocate to harsh reality. If you view on the atlas, we as Pakistani nation are pixilated on the world map. Our identity and reputation is in a critical nuance. We Pakistani are 16 coror but still pixilated!

Artists Statement Professor Zammurad Safdar

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